THE WISHING CHAIR Shikha Anand | Unnati Shaurya
ABOUT THE BRAND •
A lifestyle retail brand in the home accessories, decor and gifting space
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A strong creative and feminine aesthetic
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Based on the children novel of the same name by Enid Blyton
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An amalgamation of childhood memories and adult ingenuity
CUSTOMER PROFILE
• Flora: Young, spirited teenagers comprising of school kids • Boho: Rebellious enthusiastic young adults, comprising of college students and working asults • Sophie: Sophisticated older adults with ingenuity
Gifts Kitchen & Dining
PRODUCT C ATEGORIES
Stationery
Lighting Décor
HGH INDIA 2019 July 2-4, 2019 Visiting Hours: 2-3 July: 9:00 am to 6:30 pm 4 July: 9:00 am to 5:00 pm
• Leading annual trade show for home textiles, home décor, houseware and gifts • Well supported by industry, trade and government • Forecasts trends for Indian market • Experienced, serious trade buyers • 34,960 trade visitors from 480 cities and towns • 600 exhibitors from 30 countries
Stall in previous fairs
VISITOR PROFILE
Visitors ( Business Profile)
Sales
Distributors/wholesalers
Corporate Gift Buyers
Interior Designers
Sourcing Head
Buyers & Merchandisers
Business Development Head
Importers
Manufacturers & exporters
E-retailers
Product Development
Creative Head
Others
Agents
International Buyers
Retailers
CEO/Directors/Owners
SITE PLAN
DESIGN BRIEF To design a stall for HGH India 2019, based on upcoming trends for 2019 in order to attract potential importers, retailers, designers and individuals and bodies who can contribute to the brand. The brand needs to be communicated well while designing the same.
L OC ATI ON I N T H E E XH I B IT ION
The stall would be an island stall, open from four sides with its partial segmentations demarcated by walls. The stall would be easily accessible and sufficiently visible to the visitors even from a distance.
CONCEPT SKETCHES
Curves have been incorporated in the design in line with the whimsical and feminine characteristic of the brand.
FLOOR PLAN
ZONING
CIRCULATION
LIGHTING Off light recessed light would be used to give the stall a homely vibe while the track lights and strip lights would be used to emphasize the products and the structure itself respectively.
Strip light
Track light
STRUCTURE
PRELIMINARY COSTING
( E X C L U D I N G F I X T U R E S A N D P RO P S )
A lightweight material is to be used for the structure for easy handling, transportation and instalment.
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Cost of Ply board of thickness 20mm = 925ft2 = Rs 157,120
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Cost of MDF + Wood for networking = Rs 90,000
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Cost of flexible ply board =845ft2* = Rs 76,000
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Cost of Hardware fittings = Rs 15000
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Rent of track lights = Rs 30,000
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Rent of strip light = Rs 25,000
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Renting prop furniture = Rs 1,50,000
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Cost of sunmica for flooring = 230ft2 = Rs 32,000
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Cost of sunmica for brick wall = 300ft2 = Rs 25,000
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Cost of Machine paint = Rs 58,000
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Labour cost = Rs 329,060
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Transportation cost = Rs 54,000
• Total = Rs 1,041,180
KIDS AREA
B2B & GARDEN
DINING
B E D RO O M
3D VIEWS
TOP VIEW
RECEPTION
KIDS' AREA
DINING AREA
BEDROOM
B2B AREA
PA C K A G I N G D E S I G N
• For the set of hand poured scented pillar candles. • To be distributed to special visitors on the conclusion of a successful discussion as a token of appreciation.
HANDPOURED PILLAR CANDLE
E X P L O R AT I O N S • Illustrations to communicate the scent visually by using line drawings and a combination of colours.
HANDPOURED PILLAR CANDLE
• Hard box material to easily store the heavy candles away even when not in use. • As a presentation packaging for gifting. • Difficult for the lid to open by itself even if the box falls. Provides a compact and sturdy packaging for the candles. • Easy to carry around without having to care about destroying it. • Follows brand colours to keep the identity.
HANDPOURED PILLAR CANDLE
HANDPOURED PILLAR CANDLE
MRP ₹299
P O M E G R A N AT E & S A G E
3.3”
#BBDBC1 HANDPOURED PILLAR CANDLE
3.5” #F9BABB
MRP ₹299
F R E S H F L OW E R S
3.3”
#FDF8C7 HANDPOURED PILLAR CANDLE
3.5” #FBCBCC
MRP ₹299
LEMON CHIFFON CAKE
3.3”
#D2E296 HANDPOURED PILLAR CANDLE
3.5” #F9EDBC