Trend Book

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rend Forecast

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C o n s e r v a t i v e A f u e n c e T i m e C o m p re ss i o n Self Love

rend B O O K

S/S Aanchal Agrawal | Aishwarya Vinod | Harshita Gaur | Shanshank Singh | Shikha Anand | Smriti Saraogi | Viral Zilpe

20

C lient B oard

Our target group is young women living in tier two cities of India. They're educated and semi-independent. They're getting married later than before.

They're working outside the house more than ever before even if it's not for the money. Their tastes are evolving and they're demanding products to match them.

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20

C onservative A ffluence

With the rising affluence in tier 2 cities of India,the tastes are evolving. They want premium products but ones that suit their traditional perceptions. They're practical about spending and demand value for money. Hence, this story has classic colours, silhouettes and prints. Neutral shades with a hint of pastels are seen. Less skin is visible in all clothing. Classic accessories are preferred and prints are minimal.

Abstract

Conservative Affluence

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20

Conservative Affluence

Mood Board

Keywords Neutral Classic Vintage Conservative Rich Premium

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20

Colour Story

Conservative Affluence Pantone 436c Pantone 4725c Pantone 422c Pantone 7540c Pantone 4625c Pantone 7653c Pantone 7699c Pantone 516c Subdued | Neutral | Muted | Pastel

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20

Traditional Simple Stripes and dots Natural textures

Conservative Affluence

Prints/Patterns Key words

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Look Board Conservative Affluence

Keywords Classic Conservative Minimal skin show Premium Rich

T ime C ompression

Time Compression

Abstract

In today's fast paced life, people are forever working. Familial support (physically) is reducing everyday and work pressure is increasing everyday. Technology is becoming a larger part of this equation than anything else. Futuristic, minimalistic styles are the base of this story.

AI,AR,VR are becoming a growing reality. The silhouettes are simple, the colours have a wide range from dark to bright and metallic to iridescent The forms are more geometric and clean.

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20

Mood Board

Time Compression

Keywords Futuristic Minimalistic Technology Fast-Paced life Neutrals with a pop

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20

Pantone 7690c Pantone 7546c Pantone 7625c Pantone 214c Pantone 7645c Pantone 325c Pantone 580c Pantone 7527c

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Keywords

Iridescen/ Mettalic silver

futuristic Metallic Iridescen Neutrals with brights

Colour Story S/S

20

Prints/Patterns Keywords

Time Compression

Edgy Holographic Unnatural feel Geometric

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Keywords

Time Compression

Geometric forms Technology integration Dynamic Unatural Structured

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20

S elf

L ove

Abstract

Self Love

People are becoming more and more independent today irrespective of gender. This also means a delay in marriage, kids and other responsibilities. This theme is based on the concept of loving yourself first, expressing yourself and thinking "I,me,myself". Hence,the styles are bold and bright. The colours and prints are floral, il ustrative. The styles are statement-making. The forms are flowy and natural but yet out there. bbb

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20

Mood Board Keywords Illustrative Expression I-me-myself Bold Bright

Self Love

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20

Self Love Pantone 7618c Pantone 7546c Pantone 575c Pantone 214c Pantone 7645c Pantone 325c Pantone 4665c

Keywords Bright and pastel Bold Lively

Pantone 217c

Colour Story S/S

20

Prints/Patterns

Self Love

Keywords Bright Floral Bold Overlapping textures

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20

Look Board Keywords

Self Love

Statement pieces Layering Flowy silhouettes Embroidered Patches

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20