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rend Forecast
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C o n s e r v a t i v e A f u e n c e T i m e C o m p re ss i o n Self Love
rend B O O K
S/S Aanchal Agrawal | Aishwarya Vinod | Harshita Gaur | Shanshank Singh | Shikha Anand | Smriti Saraogi | Viral Zilpe
20
C lient B oard
Our target group is young women living in tier two cities of India. They're educated and semi-independent. They're getting married later than before. They're working outside the house more than ever before even if it's not for the money. Their tastes are evolving and they're demanding products to match them.
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20
C onservative A ffluence
With the rising affluence in tier 2 cities of India,the tastes are evolving. They want premium products but ones that suit their traditional perceptions. They're practical about spending and demand value for money. Hence, this story has classic colours, silhouettes and prints. Neutral shades with a hint of pastels are seen. Less skin is visible in all clothing. Classic accessories are preferred and prints are minimal.
Abstract
Conservative Affluence
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20
Conservative Affluence
Mood Board
Keywords Neutral Classic Vintage Conservative Rich Premium
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20
Colour Story
Conservative Affluence Pantone 436c Pantone 4725c Pantone 422c Pantone 7540c Pantone 4625c Pantone 7653c Pantone 7699c Pantone 516c Subdued | Neutral | Muted | Pastel
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20
Traditional Simple Stripes and dots Natural textures
Conservative Affluence
Prints/Patterns Key words
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20
Look Board Conservative Affluence
Keywords Classic Conservative Minimal skin show Premium Rich
T ime C ompression
Time Compression
Abstract
In today's fast paced life, people are forever working. Familial support (physically) is reducing everyday and work pressure is increasing everyday. Technology is becoming a larger part of this equation than anything else. Futuristic, minimalistic styles are the base of this story. AI,AR,VR are becoming a growing reality. The silhouettes are simple, the colours have a wide range from dark to bright and metallic to iridescent The forms are more geometric and clean.
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20
Mood Board
Time Compression
Keywords Futuristic Minimalistic Technology Fast-Paced life Neutrals with a pop
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20
Pantone 7690c Pantone 7546c Pantone 7625c Pantone 214c Pantone 7645c Pantone 325c Pantone 580c Pantone 7527c
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Keywords
Iridescen/ Mettalic silver
futuristic Metallic Iridescen Neutrals with brights
Colour Story S/S
20
Prints/Patterns Keywords
Time Compression
Edgy Holographic Unnatural feel Geometric
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20
Keywords
Time Compression
Geometric forms Technology integration Dynamic Unatural Structured
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20
S elf
L ove
Abstract
Self Love
People are becoming more and more independent today irrespective of gender. This also means a delay in marriage, kids and other responsibilities. This theme is based on the concept of loving yourself first, expressing yourself and thinking "I,me,myself". Hence,the styles are bold and bright. The colours and prints are floral, il ustrative. The styles are statement-making. The forms are flowy and natural but yet out there. bbb
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20
Mood Board Keywords Illustrative Expression I-me-myself Bold Bright
Self Love
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Self Love Pantone 7618c Pantone 7546c Pantone 575c Pantone 214c Pantone 7645c Pantone 325c Pantone 4665c
Keywords Bright and pastel Bold Lively
Pantone 217c
Colour Story S/S
20
Prints/Patterns
Self Love
Keywords Bright Floral Bold Overlapping textures
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20
Look Board Keywords
Self Love
Statement pieces Layering Flowy silhouettes Embroidered Patches
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20