INSIDE
Our must haves in menswear A Dancing Delight in film PerunaNet’s lasting problems
A scary good movie PAGE 3
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FRIDAY
FEBRUARY 3, 2012 FRIDAY High 73, Low 52 SATURDAY High 63, Low 43
VOLUME 96 ISSUE 55 FIRST COPY FREE, ADDITIONAL COPIES 50 CENTS
FOOD
TAYLOR MARTIN
Ruthie’s food truck features items like grilled cheese and cake balls.
Food truck rolls onto campus TASHIKA VARMA Assignments Desk Editor tvarma@smu.edu SPENCER J EGGERS / The Daily Campus
Head football coach June Jones walks through each of the new recruits with an audience of alumni and Mustang fans at the Doubletree Hotel.
Signed, sealed , delivered KATHRYN RODEN Associate Sports Editor kroden@smu.edu Mustang football announced its gain of 20 student-athletes on signing day, Feb. 1. This 2012 recruiting class adds strength to the team, which will be competing in the Big East Conference next fall. Along with the new class, four January enrollees joined the SMU football team — Gehrig Dieter, Christian Holloway, Derek Longoria and Daniel Roundtree. Dieter is a 6-foot-3, 200-pound PARADE All-American receiver
from South Bend, Ind. He holds the national record for receiving yards in a single game (437) and receiving yards per catch (26.9). He tops the Indiana records for most career receiving yards (4,326) and in a season (2,171). He was named the Indiana 4A Player of the Year and is a secondteam SI.com All-American and a three-star Rivals and Scout prospect. Unfortunately Dieter has torn cartilage in his knee and will not participate in spring practice. Holloway is also a three-star Rival recruit who only played two seasons of high school football in Torrance, Calif. However, he racked up 65 tackles,
13 sacks and one interception his senior year. Holloway is an all-around athlete, like many of the new additions, who participated in basketball and volleyball in high school. Longoria is another of the nine three-star and above signees and was selected for PrepStar Magazine’s AllMidlands Region Team. The 6-foot-4, 215-pound linebacker had 115 tackles and three interception returns for touchdowns as a senior. He averaged 41.8 yards as Brownwood High School’s punter. Roundtree comes to SMU from a California junior college where he notched 46 stops with four tackles for loss and one interception. Jones
panel
expects him to take the place of graduating safeties. Roundtree is another three-star Rivals recruit and has two seasons of eligibility remaining. The biggest focus in recruiting this year was for the offensive line. The graduation of five starters on the line made way for five fresh standouts that average 6 feet 5 inches, 290 pounds. Head Coach June Jones said the size and depth of the offensive line is one of the biggest strengths of this class and that he expects most of the linemen to compete for starting spots.
See RECRUIT on Page 5
There’s a fresh and innovative new dining option for SMU students every Thursday starting Feb. 16. Ruthie’s Rolling Café hosted a kick-off event with free samples for students on Thursday at the flagpole. “I think students love food trucks because it’s different from cafeteria food. They’re trendy right now,” Ruthie’s Director of Marketing Robin Skinner said. “Dallas just recently jumped on the food truck trend, and I think it’s a fun thing to bring to SMU’s beautiful campus.” The food truck trend started in Los Angeles and New York City. It made its way south to Austin’s 6th Street before finally arriving to the “Big D.” In Any Event Dallas, a private event-planning agency, owns Ruthie’s Rolling Café. During their events, the company started having requests for a food truck at special private events, and from that,
Ruthie’s Rolling Café was born. Its first event was Aug. 15, and it has not had a day off since. Known for their gourmet grilled cheese sandwiches, Ruthie’s Rolling Café has already become a favorite among students and faculty. “It’s a fresh idea and something different to have on campus,” freshman Marshall Alex said. “I like it because it adds variety to the dining options on campus.” Ruthie’s Rolling Café’s menu is customizable, similar to that of Which Wich. Customers can choose their bread, cheese, meat, sauce and toppings to their liking. If they don’t want to customize their sandwich, customers can opt for the special of the day. Ruthie’s will be on campus every Thursday for lunch from 11:30 a.m. to 1:30 p.m. and for dinner from 5:30 p.m. to 7:30 p.m. It will also make occasional late night appearances on campus near fraternity row from 11 p.m. to 1 a.m. Melissa Guerra, who works in SMU financial aid services, loves the concept. “It’s convenient, different and tasty.”
ACADEMICS
Insiders speak out on the death penalty RAHFIN FARUK News Editor rfaruk@smu.edu Since the U.S. Supreme Court ruled that capital punishment was legal in 1976, the state of Texas has executed 978 people. For many Americans, the death penalty is seen as a part of a complex judicial system that ultimately protects the majority from a dangerous minority. Except in cases of extreme controversy like that of Troy Davis in September, the death penalty is an issue that often goes ignored by the American public. “If you think this is not your issue, I would urge you to get out of your naiveté,” Rick Halperin, director of the SMU Embrey Human Rights program, said to a packed McCord Auditorium. In the upcoming presidential election, candidates on both sides of the aisle are for the death penalty. “You should really be aware of the implications of your voting. You are voting for people who have said they would kill someone,” Halperin said. A panel discussion on the death penalty in Texas on Thursday night portrayed an often-untold perspective of capital punishment. Exonerees Anthony Graves
and Clarence Brandley along with the Rev. Carroll Pickett, a former death row chaplain, presented their arguments against a punishment often described as inhumane. “Most of you weren’t even born when I went through this hell 23 years ago,” Brandley said. Brandley was wrongfully convicted of the rape and murder of a 16-year-old student. He spent nine years on death row. His first trial ended in a hung jury. But just a few weeks later, he was sentenced to death. Brandley was desperate for media and legal attention when an overzealous prosecution convicted him. “I passed my polygraph test and no one cared,” Brandley said. “But if I had failed, all the news media would have been all over it.” He urged the crowd to carefully examine the merits of the justice system in America before deciding on the capital punishment issue. “Don’t let anyone tell you that your vote doesn’t count,” Brandley said. “I don’t understand how someone can sign a death warrant and go to bed that night. I don’t know what kind of God he serves.” Brandley’s impassionate
See EXONEREE on Page 6
KATHLEEN STRAUSS / The Daily Campus
Temerlin Advertising Institute students were surprised during class when “Mini Cooper” was announced as their new client.
Advertising students get surprise TASHIKA VARMA Assignments Desk Editor tvarma@smu.edu
SMU hosted a special guest for the Advertising Campaigns class in front of the flagpole Thursday. Two Mini Coopers drove down The Boulevard and parked right in front of the flagpole. Each semester, the Temerlin Advertising Institute’s advertising campaigns course takes on a client and builds an ad campaign. This semester, the client is Mini Cooper. The class will participate in researching, strategic planning, media planning, career development and report preparations throughout the semester.
Advertising campaigns professor Carl Thompson secured the client through his connections to the executive agency in San Francisco. The students walked over to the flagpole for the big reveal of the client, where they were met by Helen Limpitlaw, the market area manager for Mini Cooper, and two new Mini Coopers. “I’m thrilled to be working with SMU students,” Limpitlaw said. “Mini is hoping to gain awareness of a younger demographic. We had a great year in revenue but hope to expand the demographic to the college demographic.” The class, divided into five teams, will create a digital advertising campaign targeted to an 18 to 24-year-old age range.
“The students will do a full campaign, including research, media and creative, throughout the semester,” Thompson said. “They will then present their plans to Ms. Limpitlaw and other Mini Cooper executives in a formal presentation in April.” The campaign is meant to be extremely progressive, especially since it will be meant for social media, websites, blogs and more. “Mini Cooper drivers are big participants in the digital world,” Limpitlaw said. “That’s the reason why we’re asking for a digital campaign.” “We’re really lucky here at SMU,” Dr. Patty Alvey, director of the Temerlin Advertising Institute, said. “There are all of these
remarkable companies here in Dallas for classes and students to take advantage of. Mini Cooper said they expect SMU to provide them a template on how to reach the college market nationwide.” Students got a chance to inspect each of the Mini Coopers, a two-door and the newest four-door. They will also have the opportunity to test-drive the cars during the semester. “I’m really excited about Mini Cooper as our client because it’s a concept I’m familiar with,” senior advertising major Kenna Foltz said. “Mini Coopers are fun. Fun is what its brand represents. It’s a great opportunity.”