DC 02/06/15

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INSIDE

Coffee is worth any price

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SMU player of the week

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Best drink deals in Dallas

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Friday’s top five featuring ‘Left Shark’

friDAY

FEBRUARY 6, 2015 FRIDAY High 63, Low 43 SATURDAY High 73, Low 54

VOLUME 100 ISSUE 54 FIRST COPY FREE, ADDITIONAL COPIES 50 CENTS

CELEBRATING 100 YEARS 1915 - 2015

NEWS Briefs World NORTH KOREA— A North Korean defector writes a memoir about living in the country in order to raise awareness. His reflections include forced abortions, mass starvation and prison camps withholding 120,000 people. TIJUANA, Mexico— Pope Francis said migrants crossing the USMexico border suffer “inhuman” conditions and encouraged communities not to judge but welcome immigrants in order to start ending discrimination.

National WASHINGTON D.C. — President Obama denounced citizens around the world who use religion to justify wars and violence at the National Prayer Breakfast Thursday. He summarized that religion should push practitioners in the “right direction” and not be twisted and distorted to be used as a weapon, alluding to recent ISIS attacks.

Courtesy of SMU Cox

SMU students walk across the SMU Cox School of Business quad.

SMU Cox School of Business makes top 10 on multiple top business lists OLIVIA NGUYEN Managing Editor qonguyen@smu.edu The SMU Cox School of Business continues to live up to its prestigious name after making multiple rankings in 2015. This year the business school ranked among the top ten in business analysis and finance, adding to its long list of accomplishments from past rankings. According to the National Association of State Boards of Accountancy, students graduating from the SMU Cox Master of Science in Accounting program in 2014 had a “75.7 percent pass rate for the CPA exam,

well above the national average of 49.7 percent. Almost two-thirds of 2014 Cox MSA students passed all four sections of the CPA exam by the end of 2014.” Southern Methodist University topped other national lists and even made worldwide rankings. The Financial Engineer’s 2015 Master of Business Analytics Rankings is one of the most wide-ranging rankings for graduate business analytics programs in the United States. SMU made the top ten, ranking number seven. Another Texas school, the University of Texas at Austin, ranked fifth after top-ranked New York University. SMU also outranked a number of universities in the Financial Times Global MBA 2015 specialty rankings. According to the SMU Cox website, the publication

FE ATURE

CAMPUS

David Salyers speaks at ExxonMobil Lecture Series

LOS ANGELES— Los Angeles ranked fourth in the United States for top “hightech transportation options.” The evaluation was based on services like Zipcar, bike share and riding sharing services, apps for navigating public transit systems and more.

Christen Limbaugh Contributing Writer climbaugh@smu.edu

Texas LUBBOCK — A Lubbock doctor was killed after crashing a small plane he was piloting Thursday. The airplane crashed into a guy-wire attached to a TV tower near the Preston Smith International Airport in Carlsbad, New Mexico. The National Transportation Safety Board stated the Piper PA-46 engine that crashed into the guywire of the KCBD-TV tower cut of air and power to the station.

comprises its top 10 ranking on universities’ “finance program and other specialty findings on feedback provided by MBA alumni three years after graduation.” The Cox School of Business Graduate Program ranked No. 10 on the list, being the only business school in Texas to make it in the publication this year. Kumar Venkataraman, SMU Cox finance department chair and James M. Collins, Chair in Finance, made statements regarding SMU’s high ranking in the Financial Times on the SMU Cox website. “We are very encouraged that our alumni highly rank the Cox experience three years after graduation,” said Venkataraman and Collins. “It is a testament to the rigorous, applied finance curriculum that helps solve real world problems.”

Ally Van Deuren// THE DAILY CAMPUS

Members of the Faculty Senate ask Paul Ward questions at Wednesday’s meeting.

Faculty Senate discusses OE2C, sexual assault on campus ALLY VAN DEUREN Contributing Writer avandeuren@smu.edu SMU’s Faculty Senate met Wednesday afternoon in the Hughes Trigg Ballroom to talk about SMU’s initiatives to eradicate sexual misconduct on campus. President of Faculty Senate Jody Magliolo began the meeting by introducing special guest Paul Ward, Vice president of Legal Affairs and Government Relations, General Counsel and Secretary for SMU. Ward spoke about SMU’s response to sexual violence, assault and harassment in relation to

the law. “It is of utmost concern to the university,” Ward said. “It is more complicated now than it was and we are focused on Title IX.” Ward mentioned the fact that SMU was one of 55 institutions on a list released by Civil Rights for sexual misconduct. As far as the status of implementation of task force recommendations, Magliolo mentioned that he may invite SMU’s Vice President for Student Affairs Lori White to the next Faculty Senate meeting, as her team has been working to combat these issues as well.

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A sizeable crowd of SMU students, alumni, professors and esteemed members of the Dallas community gathered Wednesday evening to hear Chick-fil-A’s Vice President of Marketing, David Salyers, speak at the ExxonMobil Lecture Series. SMU’s Temerlin Advertising Institute hosted the event at the Angelika Film Center where attendees received free drink tickets and were served complimentary Chick-fil-A before Mr. Salyers’ presentation. Salyers opened by claiming he is the exception to the rule in the business world, because after 33 years he continues to wake up every day excited to go to work. He credits his and Chick-filA’s success to their simple but powerful mission statement, “Be Remarkable!” Chick-fil-A believes the secret to being remarkable is to focus on making a difference in the lives of their customers. Salyers explained that Chick-

fil-A innovates rather than imitating their competition. He proceeded to pull out a $20 bill and smack it against his forehead. “For the majority of vendors, you look like this!” The crowd laughed with him as he went on to claim this is “the fundamental problem with American business,” because businesses try to extract value from their customers rather than establishing long-term relationships. “Relationships are appreciating assets, and a customer becomes an asset when they feel appreciated and invested.” Salyers wrapped up by handing out a “Remarkable!” coin to every audience member. Each individual coin has a unique design and is paired with an app. The point of this coin is to share your story on the app, then give the coin to someone else who will then share their story and so on. Salyers explained his hope

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