The DC visits Edgefest
INSIDE
Vacations for athletic people
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Don’t use the Bible to hate
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Look back: Hamilton’s home run
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monDAY
APRIL 27, 2015
monday High 66, Low 52 tuesday High 63, Low 46
VOLUME 100 ISSUE 84 FIRST COPY FREE, ADDITIONAL COPIES 50 CENTS
CELEBRATING 100 YEARS 1915 - 2015
NEWS Briefs World KATHMANDU, Nepal— Shell-shocked and sleeping in the streets, tens of thousands of Nepalese braced against terrifying aftershocks Sunday while digging for survivors in the devastation wrought a day earlier by a massive earthquake that ripped across this Himalayan nation and killed more than 2,500 people.
National NEW YORK— Global activists presented 8 million petitions to the U.N. disarmament chief on Sunday demanding a world free of nuclear weapons, kicking off a conference by world powers to review progress toward eventually achieving total disarmament. SANTA FE, N.M.— New Mexico is touting a rural area in the southeastern part of the state as an interim storage site for the country’s highlevel nuclear waste, according to a letter issued by Gov. Susana Martinez earlier this month.
Texas TEXAS CITY, Texas— State authorities are cleaning up sulfuric acid that leaked from five drums abandoned at a Houston-area storage facility. The highly corrosive chemical leaked from five 250-gallon containers and caused the brief closure Saturday of the Texas City Wye, a section of road near the Gulf Freeway. The leak was stopped Sunday.
‘Turner Fountain Garden’ hoax
Sign advertising new fountains at Health Center is a prank christina cox Assignments Desk Editor clcox@smu.edu The excess amount of fountains on SMU’s campus has often been a topic of discussion for students. It is a consistent joke among undergraduates to accomplish the goal of “fountain hopping” in each fountain on campus before graduation. This joke took full force when someone placed a sign on the construction fences of the new Dr. Bob Smith Health Center, naming it the location of the “Turner Fountain Garden,” set to
open in Spring 2016. “To clarify, the sign was not installed by our department… there is no ‘Turner Fountain Garden’ being constructed,” said Philip Jabour, associate vice president and university architect in the Office of Facilities Planning and Management. Jabour said he and his office do not know who placed the sign on the construction site. No gates were relocated during this process. So SMU students, there is no Turner Fountain Garden coming to campus next spring; but, there is a clever prankster wandering around campus this year.
business
Jamie Buchsbaum/THE DAILY CAMPUS
The sign is not an official announcement.
HISTORY
Big iDeas’ CUBE Friday gives tips on branding, marketing, social media Brooke Moore SMU Live Contributor brooke@smu.edu At Big iDeas’ CUBE Friday April 24, Social Media for Entrepreneurs professor and CEO of Digital Space Consulting James Loomstein gave advice to SMU students and faculty on how to succeed as entrepreneurs in a connected economy. “Personal branding matters,” Loomstein said. “So how do we start to build that up?” Loomstein explained what’s needed in order to start a business: self-awareness, idea, audience and product. To establish self-awareness, bet on your strengths and drop the things you suck at, he said. “I think the biggest mistake that people make is that they try to be everything to everyone,” said Loomstein. “If you find the thing you’re good at, do that thing and don’t worry about the other stuff.” You can’t create demand for things that don’t have demand, said Loomstein. The market dictates what gets built, and the market dictates what people want. But, until you build a great product, nothing else matters, Loomstein said. “Building something people like is a way to fail, but building something people love is a way to succeed,” said Loomstein. “If you don’t build something people love, then it won’t grow.” He believes that execution is everything, and he suggested that when it comes to your digital strategy, first focus on your company and brand, then marketing, and then social media. The ability for your message to matter is becoming more fragmented, he said. “Think if Oprah started today and everything she would be competing against,” said Loomstein. “When she started, she was just on TV. There was
no DVR, no pause button and no social media.” He compared Oprah Winfrey to Ellen DeGeneres and explained how Ellen has had to deal with more challenges because of all the platforms she has to get around now. “If you’re in women’s fashion, get on Pinterest,” Loomstein said. “It’s about understanding where it is that you want to play. You can’t play everywhere because you will lose, and you will get burnt.” Loomstein explained that the bigger problem is the changing ecosystem. “At the end of the day, we’re all just trying to get picked,” he said. “There’s no geographical variables anymore, so there has to be something else that gets you picked.” But competing on prices is a race to the bottom. “You can’t out Wal-Mart WalMart,” he said. On the other hand, being faster and more remarkable can be an overwhelming task, Loomstein said, so understand which platforms are right for you and your audience. “Social media is one big party at the bar. If you show up late and stay for 30 minutes, you’re not going to meet anyone,” said Loomstein. “So engage.” Sophomore Lauren Kohner, the student manager of the CUBE, plans to carry out Loomstein’s advice. “We just started our social media accounts,” Kohner said. “In order to promote activities and talks at the CUBE, we really need to focus on social media to connect with the rest of the SMU campus because the majority of students focus their activity on social media, like Facebook and Twitter.” “You’re trying to make yourself findable online when people Google you,” Loomstein said. “Put your name and key words about your brand on your About.Me, LinkedIn and Twitter.”
One-third of Jews in Europe survived the Holocaust.
Courtesy of holocaustresearchproject.org
Two Holocaust survivors share their stories with SMU crowd BLAIR CROCE Arts and Entertainment Editor bcroce@smu.edu Seventy years ago, something transpired that changed millions of people’s lives. In 1945, World War II came to a close, and the remaining prisoners confined in concentration camps were set free. Countless captives finally experienced the freedom they had fought nearly to the death for, but the physical and emotional pain they suffered forever left an imprint on their hearts. Some lost their entire family. Some could hardly move. And some were left so mentally scarred that their lives would never be the same. As the world remembers this tragic event, people who try to hide its truth or those who don’t fully comprehend the gravity of such genocide continually push the Holocaust further and further back in history. Yes, we hear a lot of stories. But at the end of the day, they aren’t just stories. These anecdotes were once reality for those who suffered through them. Thursday evening, two true heroes from World War II recounted some of their most painful memories during the Holocaust, as well as the moments of their liberation. The room was bustling with an audience seeking the truth behind what life in Europe was really like during such an agonizing time. In memory of
the millions who died, the survivors did exactly that. They told the truth. The first speaker, Bernhard Storch, 93, spoke with the intelligence of a Harvard graduate and the power of a genuine leader. Storch, born in 1922 just outside of Krakow, Poland, was only a teenager when his life flipped upside down. Because he was Jewish and his family was at risk for German invasion, Storch had to part from his family, who he unfortunately never saw again. Not long after, the Soviets apprehended Storch and forced him to reside in a Siberian camp of war. Due to an intervention by the allied forces, Bernhard was released in 1941. He then decided to join the Polish resistance and helped liberate the prisoners at work camps in Sobibor, Majdanek and Chelmno. Though Storch saw many people experience freedom for the first time in years, he saw the brutal torture of many others targeted only because of hateful prejudice. Though Storch survived the war “without a scratch” as he thankfully proclaimed Thursday, the Nazis killed his entire family. In the aftermath of the tragedy, Storch moved to America in 1947 with his wife, who also lived through the Holocaust. Out of 13,000 Polish soldiers, only 255 survived. Throughout his entire speech, Storch couldn’t help but say, “It’s a miracle I’m
here.” In fact, enemy forces took his hometown only six hours after he departed from his home. Throughout the war, Storch saw so much suffering, death and destruction, yet he never gave up. He shared with the crowd his memories of seeing the piles of human ash on the ground, and how, along with his fellow comrades, he would say a prayer and continue hoping that the evil would end. Though the war was long and sadistic, the evil did cease. And thankfully, Storch was alive to see that day. As I was leaving, I was lucky enough to meet Storch and thank him for his words and brave service. With the most genuine look on his face, the liberator said, “Thank you so much for coming. Please spread the word. Nobody can forget what happened.” And he’s right. Though people try to hide it, the Holocaust was real. It was brutal. And it changed the lives of millions of innocent people. The next speaker, Rosa Hirsch Blum, falls into that latter category. At the young age of 15, Blum was captured and transported from her home in Romania to the dreaded Auschwitz concentration camp in Poland. As soon as Blum arrived at Auschwitz, the horror was evident. As hard as it was, Blum told the traumatic story of her arrival. The Nazis transferred the new
HOLOCAUST page 6
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