INSIDE
NYC’s soda ban
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Cross country shines
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True story turned film
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A natural source for Omega-3
Does art have a place in print?
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FRIDAY
SEPTEMBER 21, 2012 FRIDAY High 90, Low 66 SATURDAY High 93, Low 66
VOLUME 98 ISSUE 17 FIRST COPY FREE, ADDITIONAL COPIES 50 CENTS
INTERNATIONAL
SIDNEY HOLLINGSWORTH/The Daily Campus
SMU held a study abroad fair on Wednesday.
Students learn about abroad programs SIDNEY HOLLINGSWORTH/The Daily Campus
Fred Cook, CEO of GolinHarris, spoke to students on the importance of marketing and public relations on Wednesday.
Communication studies launches new PR major KIAN HERVEY Copy Editor khervey@smu.edu SMU’s Division of Communication Studies has grown to new heights. The department introduced its new public relations and strategic communication major this past Tuesday and Wednesday with a special workshop called “Future Speak: Public Relations Today and Tomorrow.” The two-day event included a keynote address by CEO of GolinHarris Fred Cook, student workshops and a guest speaker luncheon. The department invited communication practitioners and students to learn more about the developing profession from an agency at the forefront of the industry. “This major, 50-year-old company… revamp[ed] its business model to address today’s high-speed, media-intense, integrated PR field,” Nina Flournoy, communications senior lecturer, said. “This is the kind of innovation we want to share with our PR students.”
Cook has worked at GolinHarris for nearly 25 years. The firm services a variety of big-brand clients such as McDonald’s, General Mills and Wal-Mart and specializes in real-time marketing, corporate communication and public affairs. Students crowded the Bob Smith Auditorium in Meadows Museum Tuesday night to hear how Cook transformed his company in the digital age. “The media environment was changing so fast, but nobody was doing anything about it—except us,” Cook said. Cook said his clients don’t just want one-way communication anymore; they want insight, integration, ideas and engagement. To better serve its clients, GolinHarris moved away from the traditional hierarchical agency model to the “G4” model, which separates employees into creators, connectors, catalysts and strategists. “We had more ranks than the U.S. Army. The higher up you got, the more clients you had, the longer you had been there. We decided to blow it up,” Cook said.
“We wanted people to do things they were passionate about, that they were good at so [that] they could do a better job.” In a Wednesday morning workshop, “My First Two Years as a Public Relations Professional,” Cook talked about his first few jobs. Cook spent time working as a cabin boy and travelled throughout the Middle East and Asia in his early 20s. He encouraged students to get internships and experiences outside of the classroom to enhance their resumes. “I think school is important, but I’m a big believer in life experience,” he said. “If you don’t get out and get to know the [world] you’ve missed a huge opportunity.” The new Bachelor of Arts. program promises to give students an opportunity to become competitive public relations professionals. Students will “create and manage multi-media communication messages” for any corporate or nonprofit organization “through coursework across advertising, communication studies and journalism” disciplines. Sandra Duhé, communications
professor, heads the new program. “We are genuinely excited about this program,” Duhé said. “These students will be the next generation of PR professionals.” Duhé said the division of communication studies will be introducing degree requirements mid-October. Once introduced, students will have the opportunity to declare public relations as a major or double major. A number of journalism, advertising or communication studies courses will also be offered to satisfy degree requirements in media and technology, diversity, internship, campaigns and ethics. The kickoff concluded Wednesday afternoon with a panel luncheon featuring Cook and Linda Rutherford, vice president of communication and strategic outreach at Southwest Airlines. Professor Maria Dixon, who began planning the program 18 months ago, wrapped up the event with her expectations for the future. “Continue to watch for great things at the program,” Dixon said. “We started off great, and we can only get better.”
LECTURE
EMILY HEFT Contributing Writing eheft@smu.edu The Owen Fine Arts Center was buzzing with excitement Wednesday as students picked up many study abroad program fliers. With SMU Study Abroad, a student can opt to spend an entire academic year, semester or summer studying and living in another country. SMU has approved 148 programs in 50 countries for course credit. Students must apply for the programs, have a certain GPA and meet other requirements, like specific majors or prerequisites, to be accepted into the programs. Most year and semester programs are led by organizations outside of SMU Study Abroad, but some summer programs are led by SMU professors. Summer trips offer an opportunity to get close with professors outside a typical classroom setting. “Summer isn’t as long of a time to absorb the experience, but it’s still great,” said SMU Engaged Learning Assistant to the Director Meleah Criss, who studied in Paris while an undergraduate student at SMU. Longer programs allow for more immersion. Students often become locals after a semester or year abroad. “Going abroad for a semester is not tourism- you become a local of the country you’re in,” Allison Berk, an SMU graduate who studied in Spain
her junior year, said. Some students may believe that study abroad programs are unaffordable, or that it is cheaper to stay on campus. But Michael Clarke, executive director of the International Center, assured students this is false. “Financial and institutional aid will follow you. Studying abroad for a semester is often the same cost as staying at SMU,” Clarke said. “There are, however, incidental fees and travel fees, such as airfare.” Marketing Financial Officer Deborah Tomlinson explained that the financial aid office works closely with study abroad programs to give students a clear picture of the expenses they will face as soon as possible. Another worry students may have is that studying abroad will make them fall behind their classmates or graduate later. Students should rest assured that studying abroad will result in a large number of credits that will keep them up to date on graduation or major requirements. In fact, many study abroad programs focus on a specific major. Associate professor of Spanish Olga Colbert took a group of students to Madrid last summer where they studied both the Spanish language and culture intensely and received credits for their major. “[The Madrid trip] offers a rigorous academic program
See IMMERSION page 3
TECHNOLOGY
Two towns, two countries US-Mexico border identities discussed
Apple’s touted maps application fails to deliver BRAD SCHMIDT Tech Beat Writer aschmidt@smu.edu
SIDNEY HOLLINGSWORTH/The Daily Campus
Anthony Mora discussed racial and national identity at the U.S. Mexican Border on Thursday evening.
ALYSSA PARRISH Contributing Writer aparrish@smu.edu Racial and national identity in cities at the U.S. Mexican border was the topic of Anthony Mora’s lecture in the DeGolyer Library Thursday evening. Mora’s lecture, titled “Local
Borders: Two Towns and the Making of the U.S.-Mexico Boundary,” recounted the history of two small towns in southern New Mexico and the process they went through as the towns developed their nationality to an audience of close to 65. Las Cruces and La Mesilla, though only five miles apart, each picked a different country to pledge
allegiance to when the New Mexican border was first drawn. While La Mesilla insisted on remaining a strictly Mexican nationality, Las Cruces embraced America culture. The two towns have been at odds with each other in regard to the area’s nationality for several decades.
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Apple has hit its iPhone users with a lot of new technology in the past week. Following the release of the iPhone 5, Apple has introduced a new iOS 6 operating system boasting faster application programing and processing. The new Map App hoped to replace consumer favorite Google Courtesy of AP Maps but fell extremely short of Apple unveiled its iPhone 6 last Tuesday. expectations. A number of accuracy errors led to initial criticism of the Shakespeare, is nonexistent. St. the world. application. The Diaoyu Islands, Katherine’s Dock in London has Aldsworth Station, closed which are currently engaged in a been completely drained of water since 1904, is also listed as an open public transportation spot. territory dispute between China and filled with concrete. and Japan, appears on the map Cities are not the only victims of Airfield House in Ireland has been twice under both countries. In the faulty mapping by the app. Closed mistaken for an airport when it is United Kingdom, entire towns are retail stores, such as Woolworths, actually a private farm. Apple’s out of place or missing. Stratford- Electronics Boutique and Our own store in Sydney is in the upon-Avon, the birthplace of Price, are all given locations across wrong location.