INSIDE
Natural comfort food at Company Cafe
“Kill your Darlings” delights
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The emergence of Atlanta rap
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Mustangs face UConn Huskies
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FRIDAY
november 15, 2013 Friday High 70, Low 61 Saturday High 77, Low 66
VOLUME 99 ISSUE 37 FIRST COPY FREE, ADDITIONAL COPIES 50 CENTS
Fe ature
Former speechwriter reflects on JFK, SMU Emily sims News Writer esims@smu.edu On Nov. 26, 1963, Willis Tate addressed the SMU community about the tragedy that struck the nation only a few days prior. Four days after John F. Kennedy’s assassination in Dallas, SMU President Tate gave a speech aimed to empower the university to move forward despite the difficult circumstances. Marshall Terry, an SMU English professor and Willis Tate’s assistant from 1957 to 1965, wrote a speech for Tate that was a “20 gun salute” and reminisced on JFK’s life. However, as the SMU community gathered in McFarlin Auditorium that night, the speech Terry wrote wasn’t the one Tate gave. Tate, who had completely disregarded Terry’s speech, decided to write his own. Terry, who retired from SMU in 2007 as the E.A. Lilly Distinguished Professor of English, said that at the time he was shocked by Tate’s rewriting of the speech, but now in hindsight realizes it was the appropriate move. “I had a written a speech for Willis Tate and we expected a 20 gun salute, an affirmation of everything [that] I had a written about Kennedy. He didn’t use a word of mine or anybody else’s and said we had to be positive about this and that he was going to set up a department of urban studies and that was something new in those days,” Terry said. According to Terry, the department of Urban Studies set up by Tate was successful and served the university
Courtesy of SMU
Former SMU English Professor Marshall Terry
for 25 years. In addition to the announcement of the department of urban studies, Tate stated three areas of commitment the university would focus on in the aftermath of the assassination. Terry, who described the mood on campus as chaotic, now agrees with Tate’s decision to convey an uplifting message in his speech. In his first paragraph, Tate began his address recognizing the impact the assassination had on the nation and also the city of Dallas and SMU community as a whole. As Tate continued to the second paragraph, he began to change the mood of the speech from one of mourning to one of empowerment that he successfully carried throughout the rest of his speech. “Southern Methodist University, like all mankind, has been grieved and shocked over the assassination of our young president. As a corporate citizen of the Dallas community, the university has shared the shame and guilt that has been focused on the heart of Dallas, intensifying our contrite sadness. Out of
SPEECH WRITER page 5
The Daily Campus Archives
The front page of the Sept. 19, 1989 edition of The Daily Campus celebrated the first win for the football team following the NCAA’s “death penalty.”
Memories of the miracle
Football game against UConn a rematch of a Mustang milestone Matthew Costa Associate Sports Editor mcosta@smu.edu Saturday’s football game featuring the University of Connecticut Huskies will not be the first time the SMU Mustangs have faced off against their Northeast rivals. On the contrary, the last time the Mustangs met UConn, the game was a wild back-and-forth affair that came to be known as the “Miracle on Mockingbird.” Coming off of the NCAA’s “death penalty,” which shut down all football-related activities on campus in 1987 and 1988, SMU’s ‘89 team was a short-handed band
Lecture
If anyone had been looking for an advertising student Tuesday night, chances are they could be found at the Angelika Dallas. Students and young professionals alike gathered in the small theater’s lobby prior to the annual Exxon Mobil Lecture Series: 1-in-3: A Documentary Look at America’s Dwindling Middle Class. The event aimed to inform advertising professionals about the daily struggles of the 1-in3 families in the United States living paycheck to paycheck through the short documentary and a panel discussion. The panelists included Rosalyn Rawitscher, the vice president and group planning Director of Publicis Dallas — the marketing and communications agency behind the film — SMU’s own Carrie La Ferle, an Altshuler Distinguished Professor at SMU’s Temerlin Advertising Institute, and Tim McGehee, the group account director for CiCi’s Pizza at Publicis. “After seeing the film and really understanding the target a little bit better with these insights it really become what you get for what you pay,” McGehee said.
up all hope of the team’s first win in three years. Quarterback Mike Romo led the team to three consecutive scoring drives, including the game-winner as time expired on a two-yard touchdown pass to wide receiver Michael Bowen, to seal the deal. “Nobody believed in us, but we did,” Romo said after the game. “It’s a great feeling.” The Mustangs’ victory was the highlight of a season without many to be spotted, as that same squad would go on to lose all but one other game that season, but the victory over the Huskies earned its place in SMU lore. Gregg took the role of athletic
director following the 1990 season, but he has fond memories of his former squad, and the pro football hall-of-famer said as much in a 2012 interview with The New York Times. “I never coached a group of kids that had more courage,” he said. “They thought that they could play with anyone. They were quality people. It was one of the most pleasurable experiences in my football life. Period.” Although much has changed for the Mustangs football team in the 24 years since the original “Miracle on Mockingbird,” the resolve and dedication of that 1989 team in Ownby Stadium is something that should never be forgotten.
Event
Lecture provides glimpse into struggling middle class Brooke Bordeleon Contributing Writer bbordelon@smu.edu
of walk-ons and loyal players. Head coach and former Mustang great Forrest Gregg did his best to field a competitive lineup, but the lack of scholarships and practice time sanctioned away seemed almost too much to overcome for the Mustangs against any opponent. But on Sept. 19, 1989, the Mustangs faced off against the Huskies for an out-of-conference clash that brought a glimmer of hope to an otherwise dreadful first year back. Trailing late in the game by 16 points at 30-14, SMU staged an incredible comeback that was presented to an emptying Ownby Stadium after many fans had given
“It’s beyond messaging now, it’s really about concept change.” Through a series of interviews with local families struggling with the paycheck-topaycheck lifestyle, the film gives an in depth look at the daily lives of the “1 in 3.” It manages to pull at the heartstrings without imposing overly dramatized storylines upon the audience. The families in the film aren’t looking for pity; they are simply looking to tell their story. “They could have been my next door neighbor or coworker; and then something happens in their life whether it be a sick child, medical bills, a spouse or themselves being unemployed — and overnight their life changes,” Rawitscher said. “What was so inspiring to me was their resiliency and their sense of optimism — how they turned the struggle around and focused on things that really mattered to them.” Rawitscher, who helped manage online social content for Nestle Pure Life, used her own experience working for the company to demonstrate how advertising professionals are changing the conversation when it comes to lower income markets.
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SMU honors veterans with luncheon Kian Hervey Contributing Writer khervey@smu.edu SMU military veterans were honored Thursday at a luncheon in The Martha Proctor Mack Grand Ballroom in SMU’s Umphrey Lee Center. The second annual luncheon was hosted by SMU’s Office of the Provost and co-hosted by Central University Libraries, Division of Student Affairs and the Maguire Center for Ethics and Public Relations. Miguel Howe, a retired U.S. Army colonel and director of the Military Service Initiative at the George W. Bush Institute, was chosen as the special keynote speaker. As director of the Military Service Initiative, Howe is responsible for leading the Bush Institute’s work to honor the service and sacrifice of post-9/11 veterans, service members and their families. The Initiative works to unite the efforts of non-profits, businesses, universities, individual citizens and communities to empower all post9/11 veterans to continue to serve as national assets after they retire. During the event, SMU representatives collected toys for Toys for Tots and care package items to support active duty U.S. military service members. Chief Richard A. Shafer of SMU’s Police Department introduced SMU’s Color Guard for the Presentation of Colors. The
BEN OHENE / The Daily Campus
Lance Corporal Brooklyn Edwards and Sergeant Nicholas Stinson eat lunch at Thursday’s event.
Color Guard consisted of SMU Police members and Highland Park public safety officers. Paul W. Ludden, SMU’s provost and vice president for academic affairs, greeted the military veterans, their family members and guests. “You are our heroes. You have selflessly and nobly served. We thank you for answering the call of duty. You, our armed forces, are the most respected in the world,” Ludden said. Veterans, members of the SMU community, faculty, staff and
volunteers enjoyed lunch and guest presentations from SMU’s Chief Information Officer Joe Gargiulo, President of U.S. MilVets of SMU Brandon Montgomery and Vice President of Cox Veterans in Business Blake Helm. As the keynote speaker Colonel Howe took the stage, he addressed the veterans as a “vast, untapped natural resource and treasure.” Academic research validates that veterans enhance the organization and general effectiveness of any organization relative to their peers who have not served in
uniform. These veterans are social entrepreneurs, ready to serve in a different way with a renewed sense of purpose. Howe talked about a conversation he overheard between the CEOs of USAA, 7-Eleven and Boone Pickens. “They said hiring veterans was not just the right thing to do for their companies, but it was the smart thing to do,” Howe said. Howe encouraged people to support veterans with their transition and integration so they can continue to lead and serve in new meaningful ways.