DCFW12

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WHAT’S INSIDE ’ Schedule

coming

Meet our Execs.

5 Must-Have Bags Fashion Media Minor 101 Inside Peek of the Panelists

March 26-30 , 2012 MARCH 26 - 30 March 26 - 30

schedule of events MONDAY, MARCH 26

SMU Fashion Week Launch Party

Featuring sips, sweets, and spring fashion — 6:30 PM — Tootsies, 8300 Preston Road

Journalism and Blogging Panel

TUESDAY, MARCH 27

Featuring Amber Venz of VENZedits.com, Tracy Achor Hayes, creative director of the Neiman Marcus Book, Tina Craig of bagsnob.com, Merritt Beck of thestylescribe.com — 6:30 PM — O'Donnell Hall in Owens Fine Arts Center

Business in Fashion Panel

WEDNESDAY, MARCH 28

Featuring Amanda Sterett, jewelry designer, Joanna Lewis, director of Stanley Korshak Online, John Piermarini of Piermarini Boutique — 6:00 PM — Crow 175

THURSDAY, MARCH 29

Styling and Designing Panel

Featuring Tammy Theis, stylist and owner of Wallflower Management, Tamar Minassian, Tootsies stylist, Nikki Trizza, assistant stylist at Neiman Marcus Direct, Elizabeth Anyaa, fashion designer, Kira Plastinina, fashion designer — 6:00 PM — Umphrey Lee 241 — Fashion photography exhibit following

FRIDAY, MARCH 30

Retail Club Fashion Show

Clothing provided by The Shak at Stanley Korshak — 5:00 PM — Outside the Owens Fine Arts Center

SMU Fashion Week • Advertising Supplement of The Daily Campus •smudailycampus.com

meet our executive board

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GRACE DAVIS Executive Director

KELSEY REYNOLDS Public Relations

REBECCA MARIN President of SMU's Retail Club

BREE UNGAR Public Relations

SHELBY FOSTER Style Editor of the Daily Campus

ALEX HARVEL Sponsors

JULIA EGGLESTON

LAUREN ADAMS Sponsors

Design

LIZZIE RANSHAW Finance

MEG JONES Events

PAIGE PARKER Social Media

Advertising Supplement of The Daily Campus • smudailycmapus.com • SMU Fashion Week

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the

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essentials by TINA CRAIG, THE BAG SNOB for students L

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RED Valentino Large Bow Tote Bag, $450, Saks Fifth Avenue

Longchamp Le Pilage Expandable Duffle, $235, Saks Fifth Avenue

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3 Bag Snob for DKNY Treasure Leather Tote, $365, net-a-porter.com

Diane von Furstenberg Mini Harper Bag, $295, Neiman Marcus

CH UT CL

5 H&M Metallic Gold Envelope Clutch, $12.99, select H&M stores

SMU Fashion Week • Advertising Supplement of The Daily Campus •smudailycampus.com

Spring Must Haves

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Be Bold.

Be Bright.

10%

OFF

Come and browse our many New Spring styles. *To receive 10% student and teacher discount, please present ID at time of purchase.

Cannot be combined with select card or any other offer.

www.shopmovida.com

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the fashion media minor

by MEG JONES mpjones@smu.edu

SMU is one of the only universities in the country offering a degree devoted exclusively to fashion in the media.

The Fashion Media minor, introduced in Fall 2011, is designed for students who wish to incorporate an interest in fashion into their major coursework.

The minor provides a basic understanding of the role of media professionals in the fashion industry.

The Fashion Media minor was created at the urging of Dean Jose Bowen of the Meadows School of the Arts, who believes that the program leverages a truly interdisciplinary approach that Meadows has been trying to cultivate.

“No one is going to hire you only because you

know a lot about fashion.

They will hire you because you write well or take great pictures and know a lot about fashion,” Dr. Bowen says.

In the minor’s capstone courses, students who already have a solid foundation of skills are taught how to utilize their craft in relation to the fashion industry, with an emphasis on key concepts such as aesthetic and editorial decision-making.

“We’re providing perspective and skills that will arm students with skills and understanding to thrive in fashion-media positions,” says Nina Flournoy, a former editor for Women’s Wear Daily and W in New York who teaches the Fashion Public Relations capstone course.

When developing the curriculum for the fashion media minor, a team of

Meadows faculty members pulled courses from photography, art history and theatre as well as the communications disciplines such as journalism, communication studies and advertising.

The fashion media minor requires 19 credit hours including the completion of a theory course, a visual media skills course, a written media skills course, a capstone course and an internship.

Three capstone courses, fashion journalism, fashion public relations and fashion photography were created specifically for the minor.

The fashion journalism capstone course is designed for students to develop a better understanding of the symbiotic relationship between the fashion industry and the media that cover it.

Students receive intensive training on the basics of providing fashion and style content for a variety of outlets, including SMUFashionMedia.com, a website created for the course.

Journalists obtain firsthand exposure to Dallas’ fashion media industry and are provided with invaluable networking opportunities.

“I definitely think that having a fashion media minor on my resume will help in my future job search,” said Shelby Foster, style editor of The Daily Campus and fashion media minor.

The fashion public relations capstone course provides students with an understanding of professional public relations practices that relate to the fashion industry.

In their work with

fashion designers, retailers and manufacturers, PR practitioners are involved in almost every aspect of fashion, from forecasting trends and working on designer collections, to launching new lines and helping clients grow their brand, according to Flournoy.

The fashion photography course covers trends happening in fashion photography.

Students produce a look book, studio portraits, a fashion story and a concepted shoot, pulling together a team of models, hair and makeup artists, and a stylist.

“Fashion photography is all about creating a fantasy world,” says Misty Keasler, who teaches fashion photography.

The fashion media program is not the only fashion development to hit the

Hilltop this school year.

The introduction of the fashion media minor coincides with the first annual SMU Fashion Week, which will take place the week of March 26.

SMU Fashion Week is a week-long event on campus that will bring three different panels of fashion-industry professionals, in fields from journalism and blogging to business, to styling.

“SMU Fashion Week is just another venue for students to play an active role in their education and have fun doing it,” says Grace Davis, the executive chair of SMU Fashion Week.

For more information about the fashion media minor, students can visit the Meadows Advising office in room 202 of Umphrey Lee.

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Valid only at Timbercreek location.

$8 OFF BOYS: 2025

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Timber Creek Crossing

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panelist sneak peek TRACY ACHOR HAYES

SMU Fashion Week • Advertising Supplement of The Daily Campus •smudailycampus.com

Tracy Achor Hayes has been a Dallas fashion fixture for years. During her extensive career at the Dallas Morning News fashion section, Hayes developed and served as editor-in-chief of the fashion insert F!D Luxe, which she launched in 2004. The glossy fashion magazine was thriving, even in a slow advertising market, but then Hayes received an offer she couldn’t refuse. This past December, she was asked to join Neiman Marcus as director of editorial content. While Hayes praises the Dallas Morning News, she also loves the environment that comes with Neiman Marcus. “There is a culture of excellence here, and it is amazing. One of the things I have found that I most enjoy is being in a corporate culture where the whole place is built around fashion,” said Hayes. “It’s like part of the DNA. Everybody gets the references.” - Hillary Hirschfeld

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AMANDA STERETT Jewelry designer Amanda Sterett graduated from Texas Tech University with a degree in fashion merchandising.

After working in Ralph Lauren’s corporate sector for six years, she began taking courses and planning for a jewelry line. Sterrett says, “I was always faced with the frustration of how to get something cool without having to spend all of my money. This is what really inspired the line.

I simply designed to fill a need... and selfishly designed what I wanted,” said Sterett. Her inspiration comes from the stones themselves. “The stones inspire me, the shapes, the colors. I shop for the stones first and then I design around them,” she said. After editing and selecting the natural stones, Sterrett designs two collections per year with over 250 pieces in each. Her team creates all of the jewlery in their Dallas studio. Her favorite stone is turquoise and her favorite piece is the Jenny earring, a herringboned heishi turquoise design. — Julia Eggleston

TAMMY THEIS A stylist and the owner of Wallflower Management, a local modeling agency, Tammy Theis is a powerhouse in the Dallas fashion industry. Just a year after graduating from the University of North Texas with a degree in journalism, Tammy Theis started working for F!D Luxe, the weekly fashion section in the Dallas Morning News.

During her 21 years with F!D, she focused on styling while covering the local fashion beat and the shows each season in New York, Milan, London and Paris. “It was a natural progression to finally open my own agency,” said Theis. In 2009, Theis started Wallflower Management with Brenda Gomez, her business partner and a former Neiman Marcus stylist. As an industry insider, Theis’ best advice for those wanting to get into fashion is “to be obsessed with it.” She emphasized the importance of studying fashion because “the more you know, the better you are prepared to compete in this business and the more seriously you'll be taken.” She adds that internships are extremely important for making connections and contacts with industry professionals. When choosing a name for the agency, she says, “Wallflower was a word I always identified with, I was one growing up for sure.” The Wallflower brand developed quickly, with girls writing in saying “I want to be a Wallflower" not "I want to be a model.” — Alex Small

KIRA PLASTININA Kira Plastinina took the fashion world by storm with her first collection in 2008, which she designed when she only 14 years old. Now at student at SMU, Plastinina is still designing, but balancing work, fashion and classes with college fun.

"Pinning down the inspirational theme is perhaps the most important step in fashion collection development.

Like many designers, I find mood boards effective for easing into the process of collection development. After I come up with my theme, I usually spend about two weeks putting together my mood board. I analyze recent collections of my favorite designers, research of future trends, collect inspirational images, shapes and silhouettes, fabric samples, color palettes, accessorizing ideas, hair and make up that will complement the collection on the runway, music that the models will walk to, famous models that could wear it, and advertising campaign ideas. One day, taking a break from a long session of cramming in Fondren Library, I reached over the table to grab a random book for a bit of distraction. It dealt with African history, featuring colorful images of African women with thick wooden beads, and bright red, yellow, green and purple fabrics draped in every imaginable way. Without even realizing it, the images inspired a theme for my new collection." — Shelby Foster

THANK YOU TO OUR SPONSORS

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SMU Fashion Week • Advertising Supplement of The Daily Campus •smudailycampus.com