Sarah Nicholas Portfolio 2023

PORTFOLIO

ANNUAL REPORT

The Annual report was designed as a clean document that is easy to read. Use of colour to engage readers with a combination of imagery and infographics to break up the heavy text document.

The Australian Institute of Architects is a national body consisting of almost 10,000 members across Australia and overseas. By promoting better, responsible and environmental design, the Institute actively lobbies to maintain and improve the quality of our built environment. A design for the 2014/2015 annual report was to be developed. The design was to encompass the company’s values and environmental strategies.

MENU - THE CHEF’S TABLE

The Chef’s Table was an outdoor long lunch showcasing local produce from around the Western Downs area.

The client held a long lunch and wanted to promote the local area for its local produce and table settings from around the region. They were looking for a menu as well as guest table seating for the formal occasion.

SCRIM AND A FRAME DESIGN

New construction sites are a great opportunity to advertise what is coming. Shown are two parts of a project, 1 x 50m length of scrim (below), and an A frame for the opening soon.

Design an inviting relaxed scrim that will engage the community, targeting families as to what is to come in the following months for the new Chinchilla Botanic Parkland. There was 350m of scrim in total to cover the job site. Also created was an A frame design to entice the local community to the site as the opening date drew closer.

MULTI PLATFORM DESIGN

Drawing inspiration for the fun and cheek our pets bring to our lives this desexing program campaign ran throughout the year, including over the Christmas period. The design captured the community and became a real talking point for its light hearted approach to a serious matter. The campaign included posters, social media tiles, as well as live digital adverts and print media.

Animal Management were looking for a fun and engaging way to reach the community about the free desexing program they were offering to the community.

Social Media tiles samples

Poster - Christmas

Story banner

POSTERS & FLYERS

Posters and flyers are an essential part of advertising, here are just a few examples of how different types of flyers can convey different meanings depending on your audience.

Left: Create an engaging flyer for internal staff to submit ideas new initiatives to Council.

Right: Create flyer for rate payers to notify of new online services.

PARKS & OPEN SPACES

PARKS & OPEN SPACES BRANDING

Parks & Open Spaces logo was designed in reflection of the Western Downs region. Inspired by the environment of the region and the people who live there.

The client wanted a logo that could be used in conjunction to the Western Downs Regional Council Logo, but be able to stand alone when needed. Often Parks and Open Spaces staff were stopped by the public and asked about roads rather than parks and recreational areas. Staff wanted a visual way to identify their difference.

The outer layer represents an overarching tree canopy - specifically the bottle tree which is found throughout the region - providing shade and protection. This layer is also a nod to our 6 districts, with 6 distinctive yet interconnecting sections of the logo.

The middle section represents our inviting and interactive parks and open spaces - the liveable spaces were people connect with the local landscape and each other. The colour blue is also a nod to water as the life blood of parks and open spaces.

PARKS & OPEN SPACES

The centre of the logo represents our intimate spaces - the vibrant and welcoming garden beds that attract people with colour and beauty. The centre forms a generic flower shape that the community can quickly identify the Parks and Open Spaces team.

The white outline represents the unity of one region that’s connected through our welcoming and liveable parks and open spaces.

T-SHIRT DESIGN

‘make your connection’ was created with making connections in everyday life, be it networking, or having a breakthrough on a project that you have been working on for a long time, when you make your connection everything just works, a light bulb moment.

The clients belief was to create high quality, hand illustrated typography T-shirt design that was technically proficient, innovative and culturally relevant products in order to clearly connect with their target market.

BUS WRAP

Leaving your mark in history was the concept for this bus wrap. Utilizing the famous sole print of the Volley shoe as the main focus.

Dunlop Volley wish to re-launch their range of footwear by creating an advertising campaign to feature on the bus network. They are looking at an illustrative based design that features their original footwear. Dunlop Volleys are looking for a design based on the Propaganda Style and the artwork can be inspired from any of the time periods prior to the 1970s.

MAGAZINE LAYOUT 32

The layout reflected the life of journal articles, little alleyways, side streets and pockets of imagery that you would expect in street art. The grid format provides a cluster of imagery that plays with the viewers eye to lead them through the page from image to image.

Whether you’re suffering from a case of designer’s block or simply want to keep up to date with the latest trends and happenings in creative culture, No Cure provides a prescription-only dose of inspiration with each issue.

The client No Cure is an Australian indie art and culture magazine published four times a year focusing on street art, design, music and pop culture; a cutting-edge lookbook of inspiration joining the dots between editorial and powerful imagery. They are looking for a new two double page spread layout style for No Cure Magazine. Using the article on Laneways Life: Exploring Melbourne’s Street Art Scene.

STYLE GUIDE RETRO RIDES

It its important that all brands have a style guide that they can refer to often. This ensures that no matter who does collateral in the future for the brand that the brand is consistent.

The client wanted a style guide that complimented the logo but also had a picture book feel so people would be more likely to pick it up and refer to it when designing with the Retro Rides brand.

THANK YOU