Brand it! Greek– Dutch MeetUp for creative branding PARTNERS Creativity Platform Pakhuis de Zwijger TIF - Helexpo FUNDING Creative Industries Fund NL - Exploring Opportunities of Internationalisation Netherlands Embassy in Athens, Greece PROJECT COORDINATORS Vivian Doumpa, Maria Koutsari PROJECT TEAM Paraskevi Tarani Program Coordination & Hospitality Panos Remoundos Program Coordination Dimitris Goudis Coordination of Agro-Food Professionals & Communication Katerina Pimenidou Communication Coordination EXPO BOOTH USEarchitecture - Antigoni Manolaki and Maria Koutsari Design & Construction Management Alexandra Bozini Design Advisor GRAPHIC DESIGN Natalie Tsaousidou, www.snap2design.com PRINTING Giachoudis Publications
= AWARDED
www.agro-design.net AgroDesign
by:
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23 30
AgroDesign 08 — 09 AgroDesign Brand it! 10 — 13
Meet the Creatives — Netherlands 16 — 34 18 MAS 22 Baukje Stamm 26 Bucher's Tears
Amsterdam —Thessaloniki 14 — 15
28 Mahbir Thukral 32 Jonathan Marks 33 De Groene Griek 34 Theo Karkazis
55 41 43 63 Meet the Creatives — Greece 36 — 69 38 Red Creative 42 dolphins 46 redfish 50 Christos Tsoleridis 54 ddivani 58 Point Blank 62 Athanasios Babalis 66 Okto 69 Center of Product and Packaging Design
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AgroDesign Brand it! Greek-Dutch Meet-Up for experience transfer in creative branding and packaging design 26/1 — 1/3 2015 24th Detrop & 5th Oenos Thessaloniki International Exhibition and Congress Center TIF – HELEXPO
AgroDesign is an umbrella project which aims at bringing on the same table of discussion and activities the creative capital of Thessaloniki and the agricultural and manufacturing activities related to food production of the region. Our final goal is to create a cluster based in Thessaloniki, where the creative and agricultural sectors will collaborate and develop innovative and extroverted services, applications and products.
Website agro-design.net by:
08 — 09
AgroDesign Brand it! Brand it! action is the outcome of the "Exploring Opportunities for Internationalization in Thessaloniki program, by the Dutch Creative Industries Fund NL institution. This sub-program of AgroDesign allows for the transnational cooperation between Netherlands and Greece in order to enhance the collaboration among creatives and the agri-food sector in both countries.
26/1—1/3 2015 24th Detrop & 5th Oenos
photo: Thanasis Stathopoulos
Thessaloniki International Exhibition and Congress Center TIF – HELEXPO
10 — 1 1
The event participants are representatives of the agri -food packaging and branding design sector from the Netherlands and Greece. The goal is to facilitate the exchange of good practice cases and know-how, while produce tools that will assist the collaboration between the creative and agri-food sector.
26/1—1/3 2015 Detrop & Oenos Product and concept exhibition with artifacts developed by the Greek and Dutch participating creatives Know-How exchange and Cocreation sessions among the designers
Open presentations of good practice cases while highlighting the importance of design and branding process for the agri-food producers and professionals B2B meetings among designers and producers that have expressed their interest during the expo
12 — 13
Amsterdam The Netherlands’ and especially Amsterdam’s history is tightly connected to retail. Today, the country is the second biggest food exporter in the world and is considered to be a good trial market due to its size and the locals’ commodity with new technologies, frugal mentality and eating habits. Apart from its retail and agri-food, related industry, Amsterdam is the Netherlands’ heart of creative economy. Young, open-minded and skilful locals and expats form the creative capital that supports the country’s legacy as a pole of cross-sectoral collaboration, such as the one between the creative and the agri-food sector. Various creative services, like packaging, product, graphic, service and web design, along with branding, marketing and storytelling are developed in collaboration with the agri-food sector, allowing it to bloom internationally.
Thessaloniki The city of Thessaloniki is the second biggest economic centre of Greece and an urban pole serving the whole Balkan area. A geographical meeting point for the south-eastern Europe and the eastern Mediterranean, Thessaloniki has historically always been a place of cultural and creative production. Except for its youthful and creative identity, Thessaloniki is also the centre of agricultural economy for the whole region, specialized in production, processing and distribution of agri-food products. Despite the dynamic creative and agri-food production models that Thessaloniki presents, there is a weak linkage among them. However, there is a huge potential for collaboration among the two sectors. With the AgroDesign project we aim to the establishment of a cluster specialized in agri-food-related creative services, such as packaging design and branding.
Amsterdam
Thessaloniki
14 — 15
M EE T T H E C RE AT IV ES
N E TH ERL AN DS
MAS Baukje Stamm Bucher's Tears Mahbir Thukral Jonathan Marks De Groene Griek Theo Karkazis
16 — 17
MAS // Design Consultancy MAS was founded in 2012 by Mas Peters and is located in Amsterdam. Born out of curiosity and with the desire to improve products and ideas into an appropriate and unique design. We are a full service design agency specializing in packaging and product design. Our mission statement: successful design requires exceptional designers. This asked for a new way of working: smart, flexible, efficient, clear processes and with a compact organization. Day in day out, we love to help brands with designing meaningful solutions. Want to know what we can do for you? Website maspeters.com
MAS
Pure Organic Vodka Client Smit & Smit Year 2015 Reference Market This organic vodka is intended to a wide young audience who love to make cocktails. A premium certificated product, affordably priced and with a beautiful simplistic design. This product will be launched in the Netherlands, where after it will be exported worldwide.
Concept Pure Organic Vodka Is six times distilled from 100% organically grown grain with a balanced and smooth tasting. The "green" movements have become strong. Smit & Smit asked us to create a brand extension which reflects organic, pure and minimalistic identity. The clean design and the good price will appeal to a wide audience.
18 — 19
MAS
Healthtea Client KLM, DAE Year 2012 Reference Market This product is intended for KLM business class passengers.It’s a world wide market because of the wide variety of the flight destinations by KLM. Website klm.com
Concept A new concept for the "to go" tea. The most innovative of this idea is the convenience of the tea bag, relieving the customer of practical issues. KLM asked us to find a way to make the long distance flight of the KLM passenger more comfortable. MAS created a new concept and progressed the ordinairy teabag. The challenge was to design a bag that protects the tea and that solves the problem of dripping.
MAS
Shot Espresso Client Dassie Year 2015 Reference Market Dassie will be introduced to the hipster audience, enable to make a personal connection by starting in the trendy Dutch coffee bars.
Concept This is South Africa’s best kept secrets. A new way to enjoy cafe culture, with this unique healthy Shot Espresso. This opens up the world of tea and coffee drinkers who are trying to avoid caffeine and the daily grind. The goal is to breaking through the paradigmatic issues around coffee and tea. Contributors Bart Nagel Design Studio Design
20 — 2 1
Baukje Stamm I’m a graphic designer and concept thinker, living in the heart of the Jordaan area in Amsterdam. My work goes back and forth between identity styles, concept and art direction, next to graphic and book designs and illustrations. My style is often a mix of naive drawings, soft and bright colors and natural forms. I work for the creative collective URWALD. At URWALD we provide creative consulting in areas of branding and green thinking. We have a soft spot for brands and products in the fields of food, arts and culture, retail and social initiatives. Our specilizations are branding and identity design. Website urwaldcollective.com
Baukje Stamm
Mushroom Farm Kit Client GRO Green Recycled Organics Year 2014 Reference Market The Mushroom Farm Kit is a product meant for the local Dutch market, as the kit makes use of coffee grounds from local companies. Website gro-holland.com
Concept The Mushroom Farm Kit lets you grow your own fresh mushrooms on recycled coffee grounds. Initially, the client asked me to come up with an idea for packacking that would appeal to kids-a box to use at home or at school to learn how mushrooms grow. For the packaging I choose a very handmade feeling: screenprint with black, white and orange fluor ink on a brown carton box.
22 — 23
Baukje Stamm
Food Film Festival Client Youth Food Movement Netherlands Year 2011 – 2014 Reference Market National Dutch Market. The first edition, in 2011, attracted around 3.600 people. In 2012, that number increased to 6.000 and in 2013 to more than 8.000. Website foodfilmfestival.nl
Concept The Food Film Festival is a three-day festival where you can immerse yourself in the world of food. The festival celebrates the culinary side of our food, while also examining the food system ciritically. The style was very much recognized as typical "FFF" -young, fresh, bright colour photography and handmade drawings- and was picked up by press and magazines very quickly.
Baukje Stamm
Bar Bar Client The Food Line-Up, The Food Truck Company Year 2014 Reference Market National Dutch Market. Young adults, visitor’s of music festivals and people concerned with the origins of their food and drinks. Website debarbar.tumblr.com
Concept On wheels, the BarBar can be parked everywhere -from business event to festival- and is always ready to pop-up. The brief for the identity stated: hand-made, showy and festive, but also kind of business chic. I choose for a combination of hand-made typography, playful illustrations and swirls to give it a fancy look. Thus, the Bar Bar has managed to put home -brewed beverages in the spotlights and making them stand out. Think global, drink local. 24 — 25
Butcher’s Tears Butcher’s Tears is a brewery and tasting room in an old garage on a backstreet in Amsterdam run by three equal owners: a brewer, a former bankman and an artist. We use the garage as a bar, the back hall for concerts and film screenings, and the main building as a brewhouse. We design, produce and sell everything by ourselves, from the printing of our t-shirts to brewing the beer and cleaning the tables. Website butchers-tears.com
Butcher’s Tears
Butcher’s Tears Client Butcher’s Tears Year 2011 Reference Market The local (as in mainly south Amsterdam) beer drinking community that are interested in beer beyond the multinational brands, people who are attracted by the concept as a whole, as well as the ones interested in the alternative, or even; rare.
Concept Most of the beers are inspired by historical brewing documents and more or less forgotten traditions. Along with original labels, artwork and cultural references this aims at creating an alternative beer experience that reaches for the imagination. Beer with significance and a tasting room that extends into a free space for cultural activities, Butcher's Tears is an emergency exit for the soul in a society of raging commercialism and anxious trendhopping. "From Ears, to Tongue, to Tails".
Website butchers-tears.com 26 — 27
Mahbir Thukral Mahbir Thukral is an internationally-seasoned brand consultant, designer and events coordinator, currently based in Amsterdam. A self proclaimed, European Indian, he has nearly 10 years of professional experience having worked across Europe, the Middle East and in Canada. As a means to drive commercial and reputational value, he collaborates with stagnant enterprises and new business concepts in order to rejuvenate their brand and marketing strategies. In addition to these activities, Mahbir is also the co-founder and director of the youth-initiated social enterprise, Cyins of Creativity, which is leading the advancement of creative and cultural entrepreneurship in Cyprus. Website mahbir.com
Mahbir Thukral
Pafos With Bite Client Cyprus Food and Nutrition Museum, Pafos 2017 European Capital of Culture Year 2015 Reference Market The B2B Target Audience for this project is the hotel resort operators and restaurant and bar owners in Pafos. Moreover, the all-inclusive holidaymakers are the project’s B2C target audience.
Concept How do you increase tourism spend amongst all inclusive holidaymakers, while also serving them with an authentic Cypriot culinary experience? Winner of the Europeana Food & Drink Open Innovation Challenge, Pafos With Bite is a new walking dinner mobile application that allows hotel resort operators in Pafos, to offer their guests a premium multisensory experience. My role in this project was to conduct market research, come up with a product concept and implement it.
28 — 29
Mahbir Thukral
Indian Music Sessions Client Royal Wessanen, Indian Film Festival The Hague Year 2013 Reference Market The Target Audience for the Indian Music Sessions are the mainstream Dutch consumers, who are curious about Indian cinema and culture. Website indianfilmfestival.nl
Concept To host cultural programming requires the support of appropriate partners, who will naturally expect a return-on-investment. To attract more mainstream Dutch audiences to the Indian Film Festival The Hague, Indian sauces and chutney brand, Patak's came on-board to host an Indian food kiosk and an immersive musical performance. Both of which provided them with the opportunity to promote their products following the brand's recent launch into the Dutch market. I have worked as a sponsor mediator as well as I developed, coordinated and implemented a brand-led PR concept.
Mahbir Thukral
Qureo Brand Creation Client Qureo Company Year 2012 Reference Market The B2B Target Audience are the Theme-park Food & Beverage Managers and prospective franchisees. The project also targets on a B2C towards Theme-park and festival attendees.
Concept As a successful single -product fast-food concept operating in the Netherlands, Qureo needed to possess a professional brand that was worthy of being a franchise product in its own right. Stemming from field research conclusions, the name Qureo is derived from the phonetic word-play of "curiosity". Following the rebranding exercise, the business secured major longterm contracts. I was responsible for market research, brand strategy development and positioning as well as naming and creative direction.
30 — 3 1
Jonathan Marks Jonathan Marks is Director of Critical Distance, which is a guild of talented leaders and trouble-shooters. We inspire, guide and collaborate to build great companies. We specialise developing in digital strategy, storytelling cross-media productions and training the trainers. Based in the Netherlands, we use on-line collaboration tools as well as travel the world for in-situ projects. Our recent work has focussed on identifying and helping companies busy with disruptive innovation. We’ll be advising companies new ways in which they can get the attention of foreign media by building an engaging story. Learn what others do wrong, so you can gain an unfair advantage. Website jonathanmarks.com
DeGroeneGriek
De Groene Griek Our company The Green Greek (De Groene Griek ) is based in the Netherlands specializing in the import of Greek only products. The story behind every farmer is important to us as it helps us understand their produce and ultimately develop a successful way to introduce them to our end customer. Our policy is to buy directly from the Greek producer and through cooperation succeed in reaching market demand. Our setup is such that our resources in the Netherlands help us to remain adaptable to the needs of the Greek producer and ultimately our policy is to enrich the culture and taste of Greece in the Netherlands. Website degroenegriek.nl
32 — 33
Theo Karkazis Theo Karkazis is an architect, urbanist and founder of Food Scout (FS). FS aims into exploring all kinds of different food-cultures (regional kitchens and products), worldwide. The philosophy of FS is that sharing the knowledge of each other's eating habits can help us in mutual understanding and support social cohesion and awareness. FS wants to promote local food producers and eventually enhance local economies. Our ideal is that people rediscover the art of making things with passion (meraki), proudly present them and provide for themselves. FS wants to share the achieved knowledge on a multimedia way. Within a short period of time we expect to launch a blog, an internet video channel as well a monthly column on a Dutch newspaper.
DID YO U FIND YO U R NEX T CO L L A BO R AT IO N ?
www. agro - design .net 34 — 35
M EE T T H E C RE AT IV ES
G REECE
GR Red Creative dolphins redfish Christos Tsoleridis ddivani Point Blank Athanasios Babalis Okto Center of Product and Packaging Design
36 — 37
Red Creative Red Creative is a creative studio based in Thessaloniki, Greece, founded in 1989 and is considered one of the top design agencies in the country, with numerous awards and distinctions at the national and european level. The Red Creative team is particularly experienced in the areas of culture, tourism, winemaking and has long term collaborations in the agricultural business field. Over the years, it has shaped the visual identity of succesfull businesses and products through appropriate design solutions that contribute to commercial results. Website redcreative.gr
Red Creative
Maleas Client Osis Year 2014 Reference Market MALEAS packaging was designed to appeal to the high-end consumer, targeting intitially the German and then the international markets.
Concept The brief requested for a premium, high quality, distinct packaging that would add value to the content while standing out from the competition. Along that track, Red Creative also proposed and crafted a limited series of numbered, letterpessed illustrations in a folding paper case to be used as a promotion tool.
Website maleasoliveoil.gr
38 — 39
Red Creative
American Farm School Client American Farm School Year 2010 – 2011 Reference Market Products addressed to the greek market. Website afs.edu.gr
Concept The design goal was to unify the products and promote the distinct personality of the institution as a differenciating feature from the competition. Red Creative was inspired by the educational nature of the institution and devised a friendly, typographic visual identity that reflects that and capitalises on the existing reputation of AFS as a quality producer.
Red Creative
Ktima Gerovassiliou Client Ktima Gerovassiliou Year 2011 – 2014 Reference Market The new visual identity adresses the greek and international market of wines. Website gerovassiliou.gr
Concept In regard with the wines, the brief was to capitalise on elegance as a visual synonym for quality and stay ahead of the competition with an innovative yet classic design solution that fits to the Gerovassiliou brand image and differenciates it from the competition. The new visual identity of the wines -Ktima Gerovassiliou attested - has received positive feedback from consumers and traders alike and has contributed to their commercial goals achievement. 40 — 41
dolphins // communication design dolphins // communication design is a creative studio created by Thanasis Tsampoukas and Vasilis Papadopoulos in 1997. "Dolphins" deal with projects encapsulating art direction, branding design, packaging, illustrations and web design, with collaborations both in art /culture and for commercial use, dealing with clients from Greece and abroad. Their way of approaching each project involves thorough and methodic research in order to solve any kind of communicative problems, by using straightforward and modern visual language, aiming always at ingenuity and originality. Website dolphinsonline.gr
dolphins
The Secret Keepers Client The Secret Keepers Year 2014 Reference Market The packaging of Secret Keepers was designed to target the international market of premium farm products. Website thesecretkeepers.gr
Concept The Secret Keepers specializes in the production, standardization and trade of exquisite farm products all over the world, like virgin olive oil, green olives and different varieties of honey. The branding identity of their products attempts to point out their respect towards nature, without any reduction in quality and with emphasis on high aesthetics. The packaging features minimal design, with references to mysticism symbols and forms, aligned with the clients identity as "keepers of hidden secrets of tradition".
42 — 43
dolphins
Ouzo Mitilini "Miniatures� Client E.V.A. - Greek Distillation Company Year 2014 Reference Market The design of the new miniature packaging for E.V.A. aims at the differentiation from the competition in the field of souvenirs. Website ouzodimino.gr
Concept Ouzo is one of the defining drinks of Greece, to a point that it is now deemed to be a stereotypical choice. This is the reason why images and symbols which are closely connected to the Greek tradition and culture were used. The tone of the illustration, although inspired by the ancient black-figured vessels, maintains an alternative and vivid code of aesthetics. The concept was to embody Greece and all its traditions.
dolphins
Mastic Tears Liqueur Client E.V.A. – Greek Distillation Company Year 2014 Reference Market Mastic Tears Liqueur aims at the greek and international market. Website mastictears.com
Concept This unique product of E.V.A. is made by distilling only the tears of the Mastic Tree Pistacia Lentiscus var. Chia. Dolphins Communication Design created a traditional yet modern twist to their Mastic Tears Liqueur package design. Inspired by the black and white geometric decorations on the building facades of Chios mastic villages (such as Pyrgi in Greece), the liqueur package design of the authentic mastic (classic & lemon) attempts to reveal the elegant, aromatic, refreshing mastic spirit.
44 — 45
redfish Redfish was established in 1995 with the aim to promote inspiration and demonstrate creative communication. Redfish deals with all aspects of visual communication, whether typographic or electronic. Having great expectations from our work and at the same time great will for differentiating our work, hence the work of our clients, we communicate more consistently and efficiently. We become part of our clients’ vision, realizing business and its idiosyncrasies as well as the cultural backround of the given client. We attempt to maintain a balance between creativity and commercial work, communcation and strategy. Website redfish.gr
redfish
7 Plagies Client Photos Photiades Winery Year 2010 Reference Market A wine targeting selected wine cellars, restaurants and wine bars in the national market of Cyprus. Website ppd.com.cy
Concept Redfish named & designed this new wine family, which consists of 4 labels. Named "7 plagies" (means 7 hill sides) after the seven different hill sides of the vineyards’ locations but also "7", the perfect number according to Pythagoras because it is the sum of 3 and 4 (triangle and square). The colorful and minimal labels attempt to attract the juvenile public.
46 — 47
redfish
OLIA extra virgin olive oil Client Olia Group Year 2013 – 2014 Reference Market High-end international market and selected national boutique stores. Website oliagroup.com
Concept Redfish designed the branding identity and the packaging for this superior quality Greek olive oil. The target was to point out the uniqueness of the product with the exquisite shape of the bottle. The company distributes three variations of this extra virgin olive oil, organic, ultra and gold in two sizes. The latter, is available in a limited number of small bottles, as it is a luxurious edition with 24-Karat gold flakes. The brand wants to point out the authentic gourmet experience for the most discerning of palates.
redfish
Vassiliki Porfyra Client Kelari Dialekto Vineyards & Winery Year 201 1 – 2012 Reference Market A small scale winery produced this wine with the aim to distibute it in the local restaurants and selected wine-cellars.
Concept Redfish designed this new label for a semi-sweet red wine, with a vibrant crimson color. The aesthetic of the label attempts to balance between a classic approach and more contemporary fresh touch. The white label is designed with classic lettering and combines black with bright orange coloured letters. The bas-relief techniques and the cut on one side give a dynamic feeling.
Website kelaridialekto.gr
48 — 49
Christos Tsoleridis – Oxhouse design studio I have been working as a professional designer since 2000. My work has been awarded, and stands out for its emphasis on details, carefully crafted typography and design that serves the content. In 2014 I founded Oxhouse design studio in Thessaloniki, as my personal work hub where I undertake a wide range of assignments, including branding and packaging. Oxhouse specializes in creating stylish and functional graphic design by turning ideas, words and images into communication tools. Website oxhouse.gr
photo: Vangelis Tsoleridis
Tsoleridis
Yanni's Olive Grove Client Yannis and Evi Prodromou Year 2014 Reference Market The early harvest olive oil from Chalkidiki recently acquired the international certification PDO (Protected Designation of Origin). This acquisition gives the client the opportunity to promote this product to overseas markets.
Concept The exceptional quality of the olive oil and its intended use as a high-quality premium food product required a straight and confident design. Its Greek origin is expressed discretely by the linearity and the simplicity of the shapes.
50 — 51
Photo: Stefanos Tsakiris
Tsoleridis
FINO ice cream Client FINO Ice Cream Year 2014 Reference Market FINO is a manufacturer of traditional Greek ice cream operating since 1965 exclusively in Greece. In 2013, the company requested a redesign of its visual identity in preparation for the break into foreign markets.
Concept The family packs were designed as part of a general revamp of the company's visual identity in which curves and vivid colours are dominant. The challenge was to put vigor and freshness into an object of cheap material.
Photorealism: Christos Tsoleridis
Tsoleridis
Ermeidis Coffees Client Ermeidis Coffees Year 2012 Reference Market Ermeidis is one of the most historic companies in the local market of Thessaloniki. It operates on retail and wholesale basis in Greece.
Concept The key image of the company's visual identity is the portrait of its founder. This human figure personalises the spirit of the company and at the same time highlights its historicity. Contributors Christos Tsoleridis Art direction, Design
Christos Papatheodorou Design
52 — 53
ddivani The Divanis company having a prior service in two of the most recognized and prize-winning creative offices of Greece, and holding one M.A. dipolma in Digital Arts from the Pompeu Fabra of Barcelona, started to design as a freelancer, with a specialization in the development of the company identity. Since 2013 it has undertaken the marketing section of the Thessaliko Trikalon SA, which produces the cheese products with the distinctive title: "Divani". Website ddivani.com
ddivani
Pure Melted Butter Client Thessaliko Trikalon Year 2012 Reference Market The packaging design addresses the Greek market.
Concept In comparison with the rest of the jars of melted butter that are sold in the Greek market, the label of the Divanis melted butter depicts directly the milk’s origin goat communicating it with a fresh look. The colors are of the company identity of the Divanis cheese-dairy.
Website divanischeese.com
54 — 55
ddivani
Traditional Cheese Divani Client Thessaliko Trikalon Year 2014 Reference Market The reference market of this product is Greek, American and Canadian. Website divanischeese.com
Concept The classic block that we find (sold) in the fridges and which the tezakiaris -man behind the counter- cuts for us circulated also in half the quantity, where the sticker starting from the top stretches up to the middle of the side view. It combines the traditional with the modern (element), reaming faithful to the Divanis company identity.
ddivani
Feta Cheese Pdo Divani Client Thessaliko Trikalon Year 2014 Reference Market This product is designed to address the Duty Free shops and the American and Canadian market. Website divanischeese.com
Concept In the designing of the Divani feta cheese of 200 gr patterns from Greek handicrafts have been applied so that its Greek traditional origin be obvious, since the product is intended for the market abroad and the duty free shops. It is available in two types: In a vacuum bag with the stick-on label on the front and on the back side, and with the packaging within a sleeve.
56 — 57
Point Blank Point Blank is a web design and development studio based in Thessaloniki, Greece. We work exclusively with the open source software, Drupal. We specialize in high quality web solutions, adapting to the individual needs of our clients. Cutting-edge web design, tailored development and social media applications are some of the specializations of our talented team. Though our headquarters are based in Greece, our client base extends to Europe, Asia and North America. Website pointblank.gr
Point Blank
Hellenic Inland Shrimp Farms Client Hellenic Inland Shrimp Farms S.A Year 2013 Reference Market The target audience of the website are potential investors interested in exploring the initiative of constructing the first of its kind Inland Shrimp Farm. Website shrimp.eu
Concept Hellenic Inland Shrimp Farms is a pioneering, Greek investment initiative. The approach chosen for the presentation of this project was a one-page website. To ensure an optimal viewing experience on mobile devices, a combination of adaptive and responsive design techniques were applied. Contributors Blender Advertising Agency Design, Development on Behalf, Content Presentation Concept
False True Photorealistic Rendering 58 — 59
Point Blank
Fructa Union Client Fructa Union, Global Produce Provider Year 2014 Reference Market The target audience of the website are mainly European and Balkan companies that are searching for premium distributors of fruit and vegetable brands. These clients may range from gourmet hotel restaurants, delicatessen chains, to supermarkets. Website fructaunion.gr
Concept The website, aims at the company’s presentation emphasizing on the wide range of products that Fructa Union distribute. The site offers a full presentation of the company, its rare products, its suppliers, its customers and its facilities. The design of the website is mobile friendly, presenting the site’s content for a wide range of devices, from smartphones to full HD desktop monitors. Contributors Ambigram Website Concept
Point Blank
Proto Client Protofanousi Fruits S.A Year 2014 Reference Market Proto targets a global market, exporting fruits to European countries, Southeast Asia, the Middle East, North Africa and Canada and continuously expands its clientele of major food chains. Website proto.gr
Concept Protofanousis Fruits S.A is one of the leading export companies in Greece. Proto commissioned us for the redesign and development of a mobile friendly website that provides a comprehensive presentation of the company, along with an enlightening presentation, including the seasonality and packaging details of their available fruits. Contributors Ambigram Website Concept 60 — 61
Athanasios Babalis Athanasios Babalis is a full service product and packaging designer that founded his studio in 2003 in Thessaloniki Greece. Babalis studied Industrial and Furniture Design at London Metropolitan University and at the Royal College of Art in London. He began his professional career in London before going on to New York, where he worked for seven years designing products for companies such as Dimensional Media Associates and Dakota Jackson Inc. In 2003 he returned to Greece. In 2014 he co-founded www.shibui.ch with Constantinos Hoursoglou. Website ababalis.com
Babalis
Votaries wine packaging case Client Domaine Gerovassiliou Year 2010 Reference Market This high quality packaging solution aims at the wine and spirits producers who wants to give their product a special packaging.
Concept As opposed to the ordinary wine gift boxes that are mainly rectangular and their life is limited (they are usually thrown away after the wine bottle is opened and consumed), the specific box design has an organic form and its re-use has been considered from the very beginning: it is a wine rack!
Website gerovassiliou.gr
62 — 63
Babalis
ICE Client "Scientific support of new farmers" Program organized by the General Secretariat for Youth & the Technological Educational Institute of Thessaly Year 2011 Reference Market With its outstanding shape this bottle for tsipouro spirit adresses the souvenir market and everyone who wants to have a design object after consuming the product.
Concept The shape of the bottle and the cap refers to the form of ice. This glass bottle with its unique shape aims to give the feeling of an expensive and valuable beverage. The cap of the bottle is produced from agricultural residues' fibers and after the molding process has the texture of natural wood. The polyhedral structure of the glass bottle creates a n unusual reflection of light through the beverage. After consuming the beverage the bottle can be reused for water, wine etc.
Babalis
XVO Client Ministry of Development - National Design Competition on Olive Oil Packaging Year 2006 Reference Market This awarded packaging solution is aiming at the high end international market of olive oil.
Concept The pure Virgin Olive Oil drop is captured in space and becomes a bottle-package. Through a combination of an inner (glass) and an outer (eco-plastic) shell a new Olive Oil bottle is born. The bottle and packaging becomes a precious vessel that encourages re-use.
64 — 65
Okto OKTO is a fresh new professional photo studio and photogallery located in the very center of Thessaloniki, Greece. The name "OKTO" derives from the Greek word for the number "eight - 8" and among other things reflects the fact that Photography is the eighth form of Art. OKTO is created and run by the professional photographer Emilia Panagiotou. Emilia is photo shooting at OKTO products for catalogs and e-shops and also organizes one photography exhibition every two months. Website oktophotography.gr
Okto
O-olive Client O-olive Year 2015 Reference Market Since O-Olive is pure, rich in fiber and a great source of vitamins can be bought from most consumers especially those who are interested in their nutrition.
Concept O-Olive very recently has a new bottle, modern and simple, so based on that and without missing the traditional element I photographed it on wood with dried flowers. I used back light to make the bottle look better and show better the olive oil inside it.
Website o-oliveoil.com
66 — 67
Okto
Glass studio Client Glass studio Year 2013 Reference Market The luxury custom made glass dinner plates and glass dinner sets that provide solutions for any restaurant or hotel tabletop design. Website the-glass-co.com
Concept The photo shooting took place in the woods in nature autumn scene, where the colors of nature were in harmony of glass plates seasonal design. Nuts and cinammon sticks are placed in the picture to go along with the aumn concept.
Center of Product and Packaging Design The Center of Product and Packaging Design is part of the Technological Research Center of Western Macedonia in Kozani. It provides a series of high quality services to both the public and private sector companies. It deals with branding, design and high level engineering projects and combines education, research and entrepreneurship. The creative team of CPPD consists of Dr. P. Kyratsis, N. Efkolidis, A. Manavis and K. Sirganis. Website cppd.eu
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SPECIAL THANKS − Egbert Fransen and Folkert Lodewijks (Pakhuis de Zwijger) for their help, support and partnership − Argyro Barata for her valuable help and advice on marketing and sponsorship issues − Meropi Ververi for her help and enthusiasm in the beginning of the project − Paul Evmorfidis, Mariliza Kalesi and Gursel Iz from Coco-Mat for their collaboration − Siwarde Sap and Natasha Apostolidi from the Nederlands embassy for their trust and support − Andreas Daroudis and Sevi Kaffa from TIF Helexpo for their perfect collaboration − Christos Katsanos from DKG Group for his support and collaboration − Peirama Polichoros, ApoDec and Make for their hosting − MMCA and especially Thouli Misirloglou for their help and support in all our projects − AgriEntrepreneurship for their collaboration on the Agro-design project − American Farm School for their kind contribution with volunteers − Vasilios Ntovros for his kind advice on the lighting design of the expo-booth