SNDSMag 2009|1 by SNDS Magazine

creative media network

2009|1

SNDSMagazine Reaching out for the winners

SVERIGE

NORGE

SNDS.ORG

Formand Anders Tapola SMÅLANDSPOSTEN, S-351 70 Växjö, Sverige Tel.: +46 470 770 686 E-mail: anders.tapola@smp.se

Sekretær Sissel Bigset Leira SUNNMØRSPOSTEN, Boks 123, sentrum, N-6001 Ålesund Tel.: +47 70 12 00 00 E-mail: sissel.leira@smp.no

Web-redaktør Kartin Hansen Morgenavisen Jyllands-Posten Grøndalsvej 3, DK-8260 Viby J. Tel.: +45 87 38 38 38 / 31 07 Fax: +45 87 38 31 99 E-mail: kartin.hansen@jp.dk

Seminarieansvarlig Lars Andersson UPSALA NYA TIDNING, Box 36, S-751 03 Upsala, Sverige Tel.: +46 18-478 16 79 E-mail: lars.andersson@unt.se

FINLAND Næstformand/ kommunikationsansvarlig Marita Granroth HUFVUDSTADSBLADET Mannerheimvägen 18, FI-00100 Helsinki, Finland Tel.: +358 9 125 31, Fax: +358 9 642 930 E-mail: marita.granroth@hbl.fi

DANMARK Kasserer Frank Stjerne JP/POLITIKENS HUS Rådhuspladsen 37, DK-1785 København V Tel.: +45 33 47 23 99 Fax: +45 33 14 72 17 E-mail: frank.stjerne@jppol.dk Sekretariat Lone Jürgensen MORGENAVISEN JYLLANDS-POSTEN Grøndalsvej 3, DK-8260 Viby J. Tel.: +45 87 38 38 38 / 31 08 Fax: +45 87 38 31 99 E-mail: lone.jurgensen@jp.dk

BEST OF SCANDINAVIAN NEWS DESIGN Formand for konkurrencekomiteen Flemming Hvidtfeldt Midtjyske Medier St. Blichersvej 5, DK-6950 Ringkøbing Tel.: +45 20 91 17 52 E-mail: hvid@bergske.dk

SUPPLEANTER TIL STYRET Elin Madsen, Bergensavisen, Norge Anna W. Thurfjell, Svenska Dagbladet, Sverige Petri Salmén, Helsingin Sanomat, Finland Jørn Broch, JydskeVestkysten, Danmark

SNDS MAGAZINE Chefredaktør (ansvarshavende) Jørgen Høg Nordvestpassagen 19 DK-8200 Århus N

SNDSMagazine 2009|1

Danmark Mob.: +45 61 20 92 33 E-mail: jhoeg@stofanet.dk Redaktion/Art Direction/Layout Grafisk designer Lars Pryds Østerbrogade 158, 3. TH., DK-2100 København Ø, Danmark Tel.: +45 39 20 80 19 Mob.: +45 30 53 87 14 E-mail: pryds@mac.com Web: www.pryds.com

Redaktionsråd: Benjamin Peetre benjamin.peetre@sydsvenskan.se Henrik Ulrichsen henrik.ulrichsen@tb.no Vegar Vatn vegar.vatn@tb.no Tryk: Svendborg Tryk www.svendborgtryk.dk Typografi: SNDS Magazine er sat med Myriad Pro, Myriad Pro Condensed og Adobe Jenson Pro og ombrudt i Adobe Indesign for Macintosh. Bidrag til SNDS Magazine og SNDS.ORG modtages med stor glæde. SNDS Magazine udkommer fire gange årligt, i marts, juni, september og december. Næste deadline: 1. juni 2009.

Front page photo: Trine Vu from the jury of the “Best of Scandinavian News Design 2009” competition. Photo: Lars Aarø www.fokus-foto.dk

Udgiver: Society for News Design Scandinavia www.snds.org

2 ISSN 0909-1459

SNDS Magazine 2009|1 The Editor

Social network up and running ■ I have an announcement for you: the site formerly known as NewsPageDesigner now exists under the SND banner at http://npd.snd.org — and it’s ready for action. Check out the new site today. The inventor of the visual site News-PageDesigner is now hosted by SND. The previous host didn’t want to support the site anymore, but now it’s up and running. Check it out – www. npd.snd.org – and you will ﬁnd a new playground for all visual thinkers, a kind of facebook, a social network especially for newspaper designers, editors, journalists and everybody else with a visual mind. Why all this? I became a member this week, and now I can connect with any visual thinker around the world – I can upload my favourite news design, I can take part in the discussions on the site – you name it. The name of the game this year in Finland is Oulu24, and we will proudly present this year’s winners of the annual SNDS news design competition. On www.snds.org you will ﬁnd the list showing which media has won prizes in which categories. What kind of prize the winners will receive will be revealed at the seminar in Finland, May 14-16. And there is still time for registration. Until April 24 the registration fee

for SNDS members is 850 euro, and 995 euro for non-members. To obtain the actual early prices you have to register and pay for your ticket no later than April 24, 2009. After April 24, 2009 members must pay 950 euro, and non-members 1100 euro. Late registration fee is to be paid by no later than May 12, 2009. You will ﬁnd all the conditions on our website. Here you can obtain free access to the seminar by taking a look at the promotion video. So please take a look. You should also take a look at the fantastic programme, you will meet speakers from around the world, from Sweden to Spain to USA to Germany, speaking on topics like ”Do’s and Don’ts of news site usability”, ”Creativity in news and feature design”, ”Chinese newspaper design”. Take Martin Gee from USA. He’s currently art director of Oregon Business Magazine. He thinks that the most interesting thing in media world is the challenge the American newspaper industry is facing. It will be interesting to see who falls and rises. He is curious to know what the industry is like in Finland and other countries. He’ll try to give ”A Kick in the Pants”. Under the headline ”New narrative techniques and tools” we ﬁnd Javier Errea from Spain. He is the head of Errea

Communication, a news design studio based in Pamplona since 2006. Javier would like to focus on new narrative techniques and tools as a way to better face our current crises in the new industry. Brave heart, courage, and huge self-esteem are among his unique medicines. And don’t forget Mr. Pryds, the designer of this magazine. He is focusing on trying to get us out of some bad habits in news design. Take a look for yourself and pick your favorites at www.snds.org/List_ of_speakers-74.aspx One of my favorites this year will certainly be Mieskuoro Huutajat – the screaming men choir. I look forward to some good day in Finland, ﬁlled with inspiration, joy – and a little bit of vodka ... See you in Oulu.

Jørgen Høg jhoeg@stofanet.dk The Editor

CONTENTS 03 05–07 08 08–09 11–12

14–15 16

Editor’s column: Social network up and running Juryen arbejder – reportage fra Billund Få designhjelp av SNDS-juryen Interview: »Det skal ikke være kunst, det skal være færdigt« Ny bog – en tidningsthriller: »En mardröm bland vargar, psykopater och mentalt labila journalister« Oulu24: List of Speakers Oulu24: Potatoes boost booze

Oulu24: 2x2 Do’s and Don’ts of Newssite Usability 18 Oulu24: Protected by the camera 20–21 Oulu24: The Game Man 22 Oulu24: 24 Reasons – to go to Oulu 23–24 Oulu24: Cool tools – for free 25 New book: 100 ways to work smarter 26 Photo of the Year: Louder than words 28 Chairman’s column: Skandinavisk nyhetsdesign håller hög klass

SNDSMagazine 2009|1

Look out for this logo throughout the magazine. Whenever you see it, the article is related to the Oulu24 seminar in May

Nikon D 9 0 Ver den s f ø r s te D SL R- k am er a , der op t a ger D -V i de o

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ValuePack indeholder: Check & Clean (værdi 2.080,-) Nikon renser, kontrollerer og opdaterer dit kamera. Check & Clean får du én gang om året i op til 3 år. Dschool Basic (værdi 495,-) To-timers kursus, hvor du får indblik i, hvordan du udnytter dit spejlreflekskamera fuldt ud. Valuepack gælder kun med vedlagt købskvittering og kun for Nikon-kameraer købt hos en dansk, autoriseret Nikon-forhandler. Se mere på www.nikon.dk

CMOS-sensor i DX-format med 12,3 megapixels. Følsomhed ISO 100 til 6400. EXPEED billedbehandling. Aktiv D-Lighting. 11-punkts AF. 3D fokustracking. Avancerede motivprogrammer. System til motivgenkendelse kombineret med ansigtsgenkendelse. 3” LCD-skærm. Selvrensende billedsensor. Omfattende retoucheringsmuligheder i selve kameraet. Højopløselig D-movie i HD720p kvalitet. GPS kompatibel. Vejledende udsalgspriser: D90 kamerahus 7.995,-. Med 18-105 mm VR objektiv 9.595,-. Velkommen til Nikon. www.nikon.dk

LARS AARØ

IN OR OUT? Kimmo Penntinnen, Trine Vu, Henrik Ulrichsen, Ann-Britt Broström, Arne Edvardsen and Lars Jansson – the print jury at work in Billund.

Juryen arbejder Flemming Hvidtfeldt hvid@bergske.dk ■ For

første gang er årets nyhedsdesignkonkurrence delt op i print og web med bedømmelser i ﬂere kategorier. I online-konkurrencen bliver 61 sites bedømt i de syv nye kategorier – 12 modtager en pris. I den skandinaviske deltager 72 mediehuse med 807 emner i de 11 kategorier – der bliver uddelt 58 priser. I den europæiske deltager 226 emner fordelt på de to kategorier – Best Frontpage og Best Feature – der bliver uddelt 13 priser, når festen i Oulu når sit højdepunkt fredag den 15. maj i løbet af Gala Dinner med Best of Scandinavian News Design Awards. Men grunden blev lagt fem dage i Billund i Danmark. Fem dage lyder nok ikke som det mest eksotiske i denne verden. Men for de 14 skandinaviske og

europæiske jurymedlemmer, der den første uge af februar i år brugte morgen, middag og aften på at se på webdesign fra hele Norden, print design fra både Norden og Europa og på at tale med hinanden om nordisk nyhedsdesign, var det faktisk eksotisk. De ﬁk sig nemlig et godt og varieret indtryk af, hvordan det står til med skandinavisk nyhedsdesign. Hvor forrige års jury var præget af stor udskiftning, var holdet, der mødte søndag middag i Billund, kendt med hinanden. Og selv om printjury og webjury arbejder isoleret fra hinanden, var der også mange tilfælde, hvor der både blev udvekslet ideer og synspunkter juryerne imellem. Nyt workflow Juryarbejdet i webjuryen var præget af rigtigt mange indsendelser samt en ny

måde at arbejde på, fordi webdelen var inddelt i flere kategorier end tidligere. Det gav udfordringer, men det gav også et langt bredere indtryk af, hvordan der arbejdes i Skandinavien med et medie, som ingen vel længere kan tillade sig at kalde nyt. Juryarbejdet strækker sig over de fem dage, fordi juryens medlemmer ikke alene skal vurdere printsider og websider. De skal også skrive de bedømmelser, der senere offentliggøres i designkonkurrencens bog, hvor alle vindersider præsenteres. Bogen kan købes i forbindelse med den kommende SNDS-konference i Oulo i maj. Desuden skal de igennem alle indsendte bidrag mere end en gang for på den sidste dag at tage et ekstra kik på bedragene samt efterfølgende finjustere deres bedømmelser.

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Stor tilfredshed i arrangementskomiteen med antallet af bidrag til årets “Best of Scandinavian News Design 2009” konkurrence.

LARS AARØ

SØREN STIDSHOLT NIELSEN

SNDSMagazine 2009|1

Om der så var tid til andet end alvor. Ja, det var og er der. Heldigvis, for ingen går sultne i seng, og der var også i år lejlighed for jurymedlemmerne til at lære hinanden bedre at kende. Dermed skabes forhåbentlig også professionelle kontakter mellem jurymedlemmerne, som de og alle andre kan udnytte til fælles bedste. Jurynetværk Helt uden for dagsordenen bestemte juryen i øvrigt i år at lægge grunden til et netværk, hvor det løbende bliver muligt for medlemmer af SNDS at kontakte juryen for gode råd og ideer. Det var det norske jurymedlem Henrik Ulrichsen fra Tønsberg, der lancerede ideen om at etablere netværket. Det er jo farligt – for så hænger man som oftest også på den. Det gør Henrik også. Han har derfor lovet at lægge grunden sammen med de øvrige af årets jurymedlemmer til netværket, som forhåbentligt kan præsenteres i forbindelse med konferencen i Finland i maj. De fem dage i Billund involverer

LARS PRYDS

i øvrigt også andre end jurymedlemmer og konkurrencekomite. I løbet af dagene kommer en fotograf forbi for at tage billeder af alle vinderbidrag, ligesom Lars Pryds arbejder et par dage på at organisere alle vinderbidrag, så de kan præsenteres ordentligt i bogen. Resultatet af anstrengelserne afsløres om godt en måned i det nordlige Finland. Men allerede nu kan der drages en konklusion på dette års konkurrence. Den er mindst lige så god som de forrige års. Og så har den fået et løft i forhold til webben. Det er godt for konkurrencen, som dermed fortsat vil være levedygtig. Til trods for mediernes krisetider. ■

Oulu, Finland, May 15th: Best of Scandinavian News Design 2009 Awards www.snds.org/oulu24

Web jury at work (clockwise from the top): Linda Constenius, Kim Pedersen, Jussi Lähdesmäki and Elin Madsen. The print jury spent hours around the long rows of tables with pages. A lot to choose from. Left to right: Kimmo Penntinnen, Lone Jürgensen, Trine Vu and Lotta Ek. Ally Palmer checks out a page in front of Lotta Ek, Ann-Britt Broström, Heikki Hankimo and Henrik Ulrichsen. Trine Vu, Lotta Ek, Henrik Ulrichsen and Lars Jansson had a lot of fun judging the pages – in between the serious task of turning the thumbs up or down. Lars Pryds mounts all the winning pages on cardboard, so they are ready to be photographed for the catalogue by Lars Aarrø. In the background, Søren S. Nielsen organizes the order of the pages.

LARS AARØ

Print categories – winning newspapers Sverige 17 Svenska Dagbladet MMXXX Dagens Nyheter MMM Dagens Industri MM Norra Västerbotten XX Norrköpings Tidningar XX Expressen X Sydsvenskan X Upsala Nya Tidning X

Norge 17 Dagens Næringsliv MMMXX Dagbladet MMX Aftenposten MX Bergens Tidende MX Sunnmörsposten M Klar Tale XX Dagsavisen X Trønder-Avisa X

Finland 17 Aamulehti MMMMXXXX Hbl/VOLT MXX Helsingin Sanomat MM Pore/Keski-Pohjanmaa MM Ilta-Sanomat MX

Danmark 7 Politiken MMMX Ekstra Bladet X Fyens Stiftstidende X Kristeligt Dagblad X

Online categories – winning media Finland 2 Taloussanomat MX Danmark 2 Berlingske Tidende M Morgenavisen Jyllands-Posten X

Sverige 2 Aftonbladet MM

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Norge 6 Sunnmørsposten M Aftenposten XX Aftenposten/Oslopuls M Aftenbladet X BA.no/Bergensavisen X

7 LARS AARØ

X = Award of Excellence

M = Bronze, Silver or Gold

DesIgN Få designhjelp av SNDS-juryen Er du opptatt av avisdesign eller sliter du med et konkret avisdesignproblem? Henrik Ulrichsen Henrik.Ulrichsen@tb.no ■ Nytt

av året er at du som arbeider med og er opptatt av avisdesign kan få hjelp til konkrete avisdesignproblem. Eller rett og slett få en vurdering av en utenforstående slik at du føler deg tryggere på designet eller designelementet du arbeider med. Det var under årets juryering av de innsendte bidragene juryen unnfanget ideen med å bistå med konkrete råd eller vurderinger til alle de der ute juryen vet er opptatt av gode aviser og design som støtter opp under et godt innhold. Juryen tenker seg at uansett om det er en liten avis med kun en person som arbeider tidvis med nye elementer til avisen, eller det er en større avis som ønsker at noen utenfor designprosessen kommer med innspill. Send en beskrivelse av hva du ønsker å utveksle ideer om. Ønsker du tilbakemeldinger på konkrete detaljer i avisdesignet ditt, eller har du andre spørsmål om avis og magasindesign, send en beskrivelse, gjerne med et bilde eller en pdf som illustrasjon. SNDS-juryen håper og tror dette er et tilbud som mange vil benytte seg av. Dette tilbudet er ment som en hjelp til dere som jobber med avisdesign. Ønsker dere det vil dette være kun mellom avisen og juryens medlemmer. Dere trenger altså ikke være bekymret for at konkurrenter får tilgang til evt. konkurransesensitiv informasjon. Er det greit for avisen, kan det hende at spørsmål og svar legges ut på SNDS sine hjemmesider. Alle spørsmål er velkomne. Og som de beste ting i livet, er dette tilbudet gratis.

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■ Har du et konkret spørsmål, send det til

sndsjury@groupcare.com gjerne med en pdf-kopi av designet ditt. En eller flere av juryens medlemmer vil så snart det lar seg gjøre ta kontakt eller svare på spørsmålet ditt så godt det lar seg gjøre. ■ Tilbudet er ment som hjelp og inspirasjon

til avisutvikling. Juryen har ikke kapasitet til å kommentere større designspørsmål.

KREATIVT GENBRUG En brugbar forside til en artikel om unge i Danmark blev til ved blot at forstørre et udsnit reportagebilledet inde i avisen. »Sådan kan man være kreativ ud fra det begrænsede billedmateriale,« siger Jon Jørgensen. Foto: Jørgen Høg

SNDS portrætterer i 2009 en række avisdesignere fra Skandinavien. Aviser er et af de grundlæggende nyhedsmedier, men er i disse år under pres. Gør design overhovedet en forskel i en hektisk medieverden? I dette nummer gælder det Jon Jørgensen fra det danske dagblad Information.

fæ

Det skal ikke være kunst, Jørgen Høg jhoeg@stofanet.dk ■ Jon

Jørgensen er egentlig slet uddannet grJon Jørgensen er egentlig slet uddannet graﬁker eller typograf eller noget der ligner. Han er uddannet journalist, selvom han faktisk heller ikke har papir på uddannelsen. Han begyndte i begyndelsen af 1980’erne på det hedengangne Land & Folk, og så kom han bar i lære som journalist. En afstikker til DR og børnetv senere i ﬁrserne kom før et vikariat i redaktionssekretariatet på dagbladet Information. »Jeg skulle bare lige være her et par måneder,« smiler den snart 50-årige redaktionssekretær, som har været på

bladet siden. I dag har han ansvaret for ugetillæggene Reﬂeks og Paradoks, som udkommer som tillæg til avisen fredag og lørdag. Præsentationen er vigtig »Vi siger tit i sjov: Det skal ikke være kunst, det skal være færdigt,« siger Jon Jørgensen om arbejdet med at producere avis. Selvom han er privilegeret og kan nøjes med en ugentlig deadline, er der ikke for meget tid til at sidde og fedte for længe ved detaljerne. Ofte skal han forholde sig til lange baggrundsartikler, der kan være svære at lave et kreativt layout til. »Kreativiteten begrænses ofte af

JØRGEN HØG

VJØRGEN HØG

Designkursus: Billed & ord ■ Kurset sætter fokus på samspillet mellem billeder og ord og på samarbejdet mellem de mennesker, der hver for sig – og sammen – formidler bladets daglige indhold til jeres læsere. Kursusemner: ■ Fotografiets rolle – og flere

måder at illustrere stoffet på ■ ”Talking headlines” og nye

trends i avislayout og -redigering ■ Hvordan bliver dit blad læst:

Jon Jørgensen

Om eyetracking og anden ny forskning i avislæsning.

■ Født 2. maj 1959 i Leipzig, DDR ■ 1991-:

Ansat som redaktionssekretær på Information på forside, indland, kultur, feature og tillæg. ■ 1988-90: Reaseacher, manuskriptfor-fatter og tilrettelægger på B&U-TV ■ 1985-1987: Indlands- og kulturreporter på Land og Folk ■ Journalistisk aktiv(ist) siden 1981

■ Tid:

14.-16. september 2009 ■ Sted:

Ribergård & Munk Ved Stationen 1 A, Espergærde, Danmark

rdigt udvalget af illustrationer. Tidligere var det sådan med lange artikler, at man bare skulle skære i billedet. Sådan er det ikke længere. Hvis man ikke har mulighed for at præsentere artiklen ordentligt, bliver den ikke læst,« siger Jon Jørgensen. Han glæder sig over, at layout indgår i en del af avisens efterkritik, og han er tilfreds med, at ledelsen prioriterer efteruddannelse.

JØRG EN H ØG

Efteruddannelse øger bevidstheden Senest har Jon Jørgensen været på det danske designﬁrma Ribergård & Munks kursus, der især retter sig til medarbejdere på avis- og bladredaktio-

ner. Kurset satte fokus på det vigtige samspil mellem billede og ord. »Det er noget af det, jeg virkelig har fået øjnene op for,« siger Jon Jørgensen. »En større bevidsthed om netop samspillet mellem tekst og foto var det, jeg ﬁk mest ud af på kurset,« siger Jon Jørgensen. Kurset blev afviklet sidste år, og et nyt begynder i september. Her sættes der bl.a. fokus på samspillet mellem billeder og ord og på samarbejdet mellem de mennesker, der hver for sig – og sammen – formidler bladets ■ daglige indhold til læseren.

SNDSMagazine 2009|1

det skal være

ÂťEn mardrĂśm bland vargar, psykopater och mentalt labila journalisterÂŤ John Bark ger ut tidningsthriller i â&#x20AC;?redesignmiljĂśâ&#x20AC;? â&#x20AC;&#x201C; fĂśrsta i sitt slag! â&#x20AC;&#x2122;Pappersvargenâ&#x20AC;&#x2122; berĂ¤knas ute i bĂśrjan av maj 2009 och ges ut av Barking Dog Publishing. Pocketboken kommer att kunna kĂśpas i Pocketshop, i den reguljĂ¤ra bokhandeln samt pĂĽ nĂ¤tet. SNDS Magazine bringer her et uddrag fra bogen. â&#x2013; Uppdraget

att stĂśpa om Sundsvallsbladet till tabloid Ă¤r ett rutinjobb som Rikkard ser det â&#x20AC;&#x201C; en chans att komma bort ifrĂĽn ett krackelerande Ă¤ktenskap och fĂĽ bo nĂĽgra veckor i lugn och ro pĂĽ favorithotellet Knaust. Samtidigt Ă¤r tidningsomgĂśrningar ett slitgĂśra. â&#x20AC;?Gillar man att bli rullad i trycksvĂ¤rta och fjĂ¤der, ska man bli tidningsdesignerâ&#x20AC;? brukar Rikkard skĂ¤mta. Den hĂ¤r gĂĽngen hĂĽller det slitna skĂ¤mtet pĂĽ att bli verklighet. Uppdraget att gĂśra om SBL utvecklar sig snabbt till en mardrĂśm bland vargar, psyko-

pater och mentalt labila journalister. Och som om det inte vore tillrĂ¤ckligt sĂĽ dyker en engelsk mediemogul â&#x20AC;&#x201C; tillika pappershatare â&#x20AC;&#x201C; uppâ&#x20AC;Ś Och dĂĽ har uppdraget plĂśtsligt blivit direkt livsfarligt. Handlingen kretsar kring Rikkard, hans liv och vedermĂśdor som konsult men det Ă¤r samtidigt en historia om ett medialandskap i brytningstid, fasthĂĽllandet av nedĂ¤rvda publicistiska traditioner och svĂĽrigheten att acceptera fĂśrĂ¤ndring, bĂĽde inom yrkesrollen och pĂĽ det personliga planet.

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John Bark: â&#x20AC;&#x2122;Pappersvargen â&#x20AC;&#x201C; en tidningsthrillerâ&#x20AC;&#x2122; Barking Dog Publishing, Maj 2009 ISBN: 978-91-976090-4-3 Ca 220 sidor pocketformat. Pocket pris ca 69 SEK www.barkingdp.se

â&#x2013; Rikkard sjĂśnk ner i den djupa lĂ¤sfĂĽtĂśljen av vĂ¤l insuttet

lĂ¤der. Mer trivsam Ă¤n bekvĂ¤m â&#x20AC;&#x201C; han satt nĂ¤stan pĂĽ golvet, ďŹ&#x201A;ankerad av de hĂśga, nĂśtta, armstĂśden. Han sĂĽg sig omkring. BĂścker tĂ¤ckte vĂ¤ggarna, bokhyllan ramade till och med in rummets tre dĂśrrĂśppningarna. PĂĽ golvet travade hundratals tidningar, tidskrifter och magasin upp sig dĂ¤r det fanns plats. Jussis stora skrivbord â&#x20AC;&#x201C; en vidlyftig direktĂśrsmĂśbel frĂĽn sextiotalet i mĂśrk teak, inropad pĂĽ auktion fĂśr mĂĽnga ĂĽr sedan â&#x20AC;&#x201C; var belamrat av papper och identiska anteckningsbĂścker staplade i olika hĂśgar. Mitt pĂĽ bordet hade en plats skottats ren fĂśr att ge plats ĂĽt datorn â&#x20AC;&#x201C; en iMac med sladdlĂśst tangentbord. En digital systemkamera i femtiotusenkronorsklassen balanserade farligt nĂ¤ra bordskanten nĂ¤rmast Rikkard. UtanfĂśr det stora fĂśnstret som vette mot altanen, ett svĂĽrslaget panorama: Ă&#x2013;stersjĂśns blygrĂĽa vĂĽgor slog hĂ¤ftigt in mot den lilla stranden nedanfĂśr huset. En bit lĂ¤ngre ut, udden pĂĽ Trouville, Sandhamns yttersta spets. Sedan bara havet. Almagrundets fyr lĂĽngt dĂ¤r ute. Rikkard ďŹ ck en plĂśtslig lust att mĂĽla. FrĂĽn olika hĂśgtalare gĂśmda bland bokhyllornas bĂścker letade sig tonerna frĂĽn en ColtranelĂĽt fram. Det tog ett tag innan Rikkard lokaliserat alla fyra. Rikkard kunde inte avgĂśra fabrikat men det var sĂ¤kert de fĂśrnĂ¤mligaste ljudburkar som gick att uppbringa i det formatet.

Jussi kom in i rummet balanserande pĂĽ en liten bricka med tvĂĽ klirrande kristallglas och en liten karaďŹ&#x20AC; vatten. Flaskan med maltwhisky hade han i andra handen. HĂ¤r kommer livsandar frĂĽn den rĂśkta torven pĂĽ Islay â&#x20AC;&#x201C; Hur kunde du gissa â&#x20AC;Ś? â&#x20AC;&#x201C; Just maltwhisky Ă¤r ett av de fĂĽ omrĂĽden dĂ¤r den manliga intuitionen fungerar alldeles utmĂ¤rkt, sa han och stĂ¤llde ner bricka och den grĂśna ďŹ&#x201A;askan med Laphroaigh pĂĽ ett minimalt bord bredvid fĂĽtĂśljen. SjĂ¤lv satte han sig pĂĽ en trebent pall med lĂ¤dersits. â&#x20AC;&#x201C; Ă&#x201E;kta jaktstol frĂĽn Afrika, sa han. Hemingwaystyle, kĂśpt pĂĽ auktion. SĂ¤gs att sjĂ¤lvaste Ernest faktiskt suttit pĂĽ just denna pall â&#x20AC;Ś tillhĂśrt ett ďŹ lmteam som jobbade med Gary Cooper. Fantastiskt obekvĂ¤m ocksĂĽ. â&#x20AC;&#x201C; FĂśrmodligen mer sittvĂ¤nlig Ă¤n det hĂ¤r ĂĽbĂ¤ket. Du fĂĽr hjĂ¤lpa mig ur sen, sa Rikkard och klappade pĂĽ det utnĂśtta armstĂśdet. â&#x20AC;&#x201C; ApropĂĽ jakt och Hemingway, hur gĂĽr det dĂ¤r uppe i norr? Rikkard suckade, han hĂśll fram glaset och ďŹ ck en redig whisky upphĂ¤lld, plus en minimal skvĂ¤tt vatten. â&#x20AC;&#x201C; Du har hĂśrt det mesta, de senaste nyheterna handlar om en fĂśrsvunnen chefredaktĂśr, SBL:s chefredaktĂśr fĂśr att vara mer precis. En varg som dĂśdar hundar pĂĽ stortorget mitt i stan, hotbrev med bokstĂ¤ver saxade ur engelska tidningar,

SNDSMagazine 2009|1

Kapitel 15. Trouville

ägda av en galen, pappershatande mediemogul som torkar sig i ändan med hårtork. – Något nytt om den försvunna chefredaktören? – Ingen har sett honom sedan i förrgår kväll då han lämnade en jazzklubb, klädd i gångkläder fast kylan var arktisk. – Så var håller mannen hus? – Ingen vet, ett mysterium. Han är som man brukar säga, spårlöst försvunnen. Fast tydligen har han rymt från hustrun en gång tidigare, till Danmark med en älskarinna, hur otroligt det än låter. Men du vet hur det kan vara när passionen slår till. Allt enligt Gudde som jag pratade med på tåget ner hit. – Låter i mina öron ändå som ett brott är begånget. – Kanske, men jag tror på kärleken tills motsatsen är bevisad, sa Rikkard och tömde sin andra whisky i botten. – Den där Greatling känner jag till, sa Jussi. – Gör du …? – Har faktiskt besökt ett av hans slott i Skottland. En lång historia. Har dock aldrig träﬀat honom personligen. Han lär vara en osedvanligt osympatisk person. Grym, sägs det. En hårding. Tillhör den så kallade Superklassen, miljardärsklubben, i dollar alltså … – Sir Greatling har just köpt och lagt ner ett antal tidningar vars chefredaktörer hittats nedmalda i pappersmassa … i alla fall minst en av dem. – Som du ser, sa Jussi, inte ett dugg sympatisk. Det ondas genius … det låter för övrigt riktigt dramatiskt där uppe i Sundsvall, sa Jussi, en riktig såpa. – Soppa, sa Rikkard. Den typiska tidningsredaktionen, ena hälften förändringsbenägen och framåt, den andra hälfJOHN BARK – Designeren debuterer som ten bakåtsträvare som tycker thrillerforfatter med ’Pappersvargen’. att allt ska förbli som det är. Precis som hos grottmänniskorna på savannen i tidernas begynnelse. Några vill se vad som ﬁnns bortom bergen, andra föredrar det välkända, det trygga. Du vet vad du har men inte vad du får. – Du beskriver hela mänskligheten, sa Jussi. – Jag vet, men den kommer bara i så tydlig dager på en tidningsredaktion. Hur som helst, de är dåligt organiserade med en svag ledning. Otydliga hierarkier med ovilliga chefer och arbetsledare. Typisk murveltradition. Det enda som fungerar hjälpligt är själva nyhetsarbetet när något stort händer. – … och snart har väl internet tagit över hela showen, sa Jussi. Sir Greatling har säkert rätt … – Papperstidningens dagar har varit räknade i evigheter redan. – Så varför envisas folk med något så opraktiskt som att bläddra i stora papperssjok varje morgon? Även tabloidformatet är skrymmande – för att inte tala om fullformatstidningar, man kan ju bädda en dubbelsäng med en sådan. I alla fall om man slår upp den. – Gammal vana kanske, tidningen är fortfarande en stor och viktig del av folks frukostritual. Svårt att vara utan morgontidningen helt enkelt. 12 – Absolut, jag vet, jag är själv beroende, men man tänker SNDSMagazine 2009|1

på yngre, de som aldrig vant sig. Internetgenerationen, den uttjatade … – Vi får väl se, men jag tror att det som knäcker dagstidningen är kostnaden för distribution och papper tillsammans med att annonsörerna sviker mediet. Plus att yngre aldrig skaffat sig pappersvanan. – Och dessutom, sa Jussi, hur miljövänligt är det att skicka pappersbuntar eller rullar, med eller utan tryck, kors och tvärs över klotet? När man nu kan läsa nyheter på skärmen. Det är ju rätt lång väg från skogen till frukostbordet trots allt. – Det man ändå hela tiden underskattar är den fysiska formen. Papperets närvaro, möjligheten att hålla något i händerna. Jag tror människors behov av ting även omfattar dagstidningen. Lite av ett kontrollbehov. – Datorn är också ett ting … – Datorn är en maskin, än så länge. Tidningen är mer mjukvara du kan hålla i. Ger dig också en känsla av kontroll, det är du som har kommandot, styr läsandet snarare än tvärtom. – Det tycker nog de flesta framför sin skärm också … – Jag undrar det, framför skärmen är du mer användaren, betraktaren, den som tittar in. Du får snällt rätta dig efter vad som sker när du väl klickat dig in. Jag tror att papperstidningsläsare är mer kritiska bara för att mediet inbjuder till det. Där tror jag en del av storheten ligger. – Men tänk på skvallersajterna, sa Jussi, och Wikipedia, nyhetssajterna styrda av läsarna … bloggarna … vi är mitt i en evolution … revolution. Gammelmedia är på väg ut. – Kanske det, men personligen avskyr jag begrepp som gammelmedia, sa Rikkard. De vittnar bara om dåligt omdöme. – Ursäkta mig då, herr formgivare … – De är så missledande bara. Tänk på Den Nya Ekonomin … vad hände med den? Och i formvärlden pratades det på nittiotalet om The New Guard vs The Old Guard, alltså den nya generationens formgivare mot den gamla. Och nu är de gamla borta, de nya börjar bli gamla, och ett gäng färskingar ska putta ut allihop. Samma gamla visa. Visst finns det gammalt och nytt, i alla branscher, sådant som är på väg ut och annat som kommer. Men det är bara låtsasvisionärer som prompt måste sätta etiketter på allt och skapa begrepp … Det är ju egentligen ganska ”ickevisionärt” att svänga sig med färdigförpackade uttryck. – Okej, okej, jag kan delvis hålla med … men vad händer då framöver … med dagstidningen till exempel? – … Allt är ju på väg att kommersialiseras och regleras ytterligare på nätet. Nya sätt att ta betalt utvecklas ju hela tiden. Rikkard slog ut med armarna. Laglösheten på internet är en teknisk och juridisk tidsfråga. Marknadskrafter kommer i slutänden ta över ruljansen och kanalisera pengaflödena, så har det alltid varit. Den hierarkiska ordningen kommer att återställas. Anarkin inom bloggsfären är en chimär, det har ju visat sig vara etablerade krafter bakom de flesta bloggar av betydelse. – Och dagstidningen? sa Jussi. Papperstidningen? – Pratar vi dagstidning så kommer den att finnas så länge det finns ekonomi i den. När den ekonomiska ekvationen är till nätets fördel så kommer papperstidningens alla nackdelar dra ner den i djupet. Och det kommer att gå fort, redan nu läggs stora tidningar ner. Det är inte bara galningar som sir Greatling som begraver tidningar nuförtiden. Först kommer den stora fusionseran, sedan den stora tidningsdöden. Lite som på dinosauriernas tid. […] ■

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Photo: Pekka Ala-aho

SPEAKERS: 1. Color palettes Cristobal Edwards, Chile 2. Narrative techniques Javier and news design Ari Kinnari, Finland 5. Do’s and don’ts of newssite usability Matthi 7. World of games Tony Manninen, Finland 8. News and fine art side by side Lars Pryd 10. Newsroom of the future Melanie Shah, Newsplex 11. School shootings and Finnish 12. Editorial Toobox Rickard Frank, Jacob Nordström, Anders Enström, Torkel

www.snds.org/Oulu24

Errea, Spain 3. Inspiration Martin Gee, USA 4. Creativity in feature ias Kretschmer, Germany 6. Chinese newspaper design Lily Lu, USA ds, Denmark 9. Free thinking in InDesign Roger Rosenlund, Sweden h media Hannu Vanhanen, Ossi Ahola and Kaisa Rautaheimo, Finland Bohjort, Sweden 13. Web Design Doctors 14.â&#x20AC;&#x201C;24 to be announced

Potatoes boost booze In Tyrnävä they produce vodka out of potatoes Janne Nyyssönen janne.nyyssonen@kaleva.fi ■ An

old laundry building on the outskirts of the village of Tyrnävä in Northern Ostrobothnia would probably have remained empty if Finland had not joined the European Union in 1995. Now the laundry hosts the world’s northernmost distillery, the potato vodka factory of Shaman Spirits. Two things happened: 1. A private company was authorized to produce spiritus fortis, hard liquor. 2. Potatoes got quality criteria. Tyrnävä is where Finland’s potato farming is concentrated. Thanks to the quality criteria the farmers suddenly had enormous amounts of too big and too small potatoes in their hands. “We decided to produce spirits instead of taking the potatoes to a refuse dump or ploughing them into the ﬁeld”, tells Riku Räätäri, CEO of Shaman Spirits.

”We have hundreds of years of tradition in distilling. 200 years ago Tyrnävä already had a distillation licence granted by the Czar.” The company was founded in 1998 and the ﬁrst bottle of potato vodka was produced in 2002. Now there are 40 diﬀerent products in active production, some of them are made of the factory’s

own potato spirit and others made of purchased grain spirits. In the Finnish alcohol monopoly Alko there are ten Shaman Spirits products available. The rest are produced for restaurants or exported. Shaman Spirits is also a contract manufacturer. In the end of February there were a dozen 1 000 litre tanks waiting to be transported to Sweden. In the tanks there was Karlsson’s New Vodka on its way to bottling. ”Last autumn we received 700 tons of potatoes from Sweden. The vodka needs to be bottled in Sweden so that they can put the label Product of Sweden on it”, Räätäri explains. ■ Excursion to Tyrnävä potato vodka factory on Saturday May 16.th

SMELL IT CEO Riku Räätäri guides the guests through ”interesting odors” (left).

SNDSMagazine 2009|1

A LOT OF LIQUOR Shaman Spirits make 40 different products (below). Photos: Pekka Ala-aho

SPEAKER From a German perspective many Scandinavian papers seem to be more pro-active in exploring the online news territory, says Matthias Kretschmer.

2x2 Do’s and Don’ts of Newssite Usability DO’S

DON’TS

Keep your site fresh ■ New, up-to-date content drives traﬃc. Keeping a site fresh is not just the newsroom’s responsibility. Designers should tend to avoid static elements in favour of fresh content. Don’t link to the sports result, but display the latest results instead. Search for up-to-date content on your site and move dynamic pieces of it onto popular pages.

Don’t neglect the search feature ■ Search is one of the most popular features on newssites – if the users can quickly identify the search entry ﬁeld on a page. Don’t mess with it. Don’t hide the ﬁeld, but position it in the upper central or right header area. Don’t overload it with useless features such as a Google web search. Keep it simple, white and allow for a minimum of 25 characters.

Put things in context ■ Users access more of a site’s content when things are put in context. Share prices should be near the business news. And football game results next to sports news. When designing the layout of a site make sure such content items are placed next to each other. And in certain cases you may want to make sure that contextually relevant ads are placed closed to such content.

Don’t neglect standard usability guidelines ■ Users have gotten used to certain standard behaviour or meaning of web design elements such as radio buttons or links. If the link to an ad placement process does not look clickable, the number of ads will be reduced sharply. Too often designers ignore de-facto standards. Adhering to such standards may be the least interesting aspect of a design project, but certainly one of the most worthwhile aspects. Your users will thank you for it.

SNDSMagazine 2009|1

Matthias Kretschmer, the owner of Xalmiento web-services, will speak about Newssite Usability at Oulu24. These are his 2x2 tips:

Photo: Kaisa Rautaheimo

Protected by the camera Kaisa Rautaheimo, Finnish photographer, was one of the ﬁrst to report from the drama in Jokela. She will speak about ethics at Oulu24 Hanna Kuusiluoto hanna.kuusiluoto@kaleva.fi

SNDSMagazine 2009|1

■ November

11, 2007 just before noon Finland came to a halt. An 18-yearold schoolboy shot nine persons in his school in Jokela, in Tuusula. Kaisa Rautaheimo, photographer for Suomen Kuvalehti, was one of the first at the site of the incident. In the Oulu24 seminar she tells what the gravest school shooting in Finnish history at the time taught her about the ethics of photography. The Emergency Response Centre receives a message from the Jokela School centre at 11.43. A moment later Kaisa Rautaheimo hears the news on Radio Helsinki and heads for the editorial office. It is lunch hour, everybody is out having lunch and nobody really knows how to react. The news feels absurd – has anything really happened? On the scene of the crime Rautaheimo finds a reporter who is equally puzzled. The pair jumps into a car and drives to Jokela at a breakneck speed. On the way they get messages

of the Finnish News Agency STT and phone calls from the editorial oﬃce. The truth begins to dawn on them. Rautaheimo and the journalist arrive at 12.30. In front of the school they see police tape and three or four photographers and journalists. An armoured police vehicle speeds by, stops and lets out pupils and teachers evacuated from the school, all without their shoes on. Rautaheimo takes her camera. Information is patchy. The number of victims keeps increasing. Somebody knows that the shooter had published a threatening video on YouTube. The authorities refuse to comment, pupils and teachers do not know anything. Behind the police tape yet new journalists and photographers arrive. A few hundred meters from the school some pupils wave and smile at the cameras. The reactions seem incomprehensible. The youngsters do not even know what has happened. In the group one girl is crying. Every photographer has a picture of her – the only one showing emotion. Rautaheimo is embarrassed. Instinctively she photographs every-

thing she sees. Through the camera the photographer externalizes herself from what is happening. With the camera in between, it is as if the person is not present. Uppermost is the thought that something horrible has happened here, this very moment. The most important task is to transmit information about this to people. In a usually organized and predictable world the feeling is strong and rare. The sorrow of Jokela After 6–7 hours a press conference takes place. When the gravity of the incident is revealed, the shock comes. It hits hardest at home later in the evening when Rautaheimo gets to the internet and the news. The following day she returns to Jokela. It is important to transmit the sorrow of the community, because it is part of the tragedy. Rautaheimo waits at the school courtyard when a little girl arrives with a candle in her hand. Five photographers photograph her lighting the candle and Rautaheimo starts to think about ethics. What can one photograph do and what not? ■

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The Game Man Games designer Tony Manninen from Oulu believes that within ten years games will be one way of oﬀering news. The Game Man challenges news media to use creative solutions when trying to reach young readers. Janne Nyyssönen janne.nyyssonen@kaleva.fi ■ One

probably should not be surprised to see a shelf of candy by the aquarium in the oﬃce break room. That is eﬀectiveness in a games company style. “You save time if people don’t have to go to shops. The candy lasts much longer now than it did in the beginning”, laughs Tony Manninen, the chief designer and CEO of Ludocraft, an Oulu-based games studio. The guest is shown to a room decorated in the style of a French café -- this is Tony Manninen’s milieu. Manninen has been invited to share his wisdom with us, news design professionals. Why should we care? “I see games as a media like any of the traditional ones. People don’t just watch, listen or even OFFICE CEO and just read head designer Tony them, Manninen gives the interview they do in a “French café”. The journalist things forgot his traditional Nokia rubwith ber boots in the Picture. them. Photo: Pekka Ala-aho

The City of Games SNDSMagazine 2009|1

■ Oulu is Finland’s second most important

gaming town after Helsinki. ■ There are some 60 game companies in

Finland, ten of which operate in Northern Finland. The sector employs approximately one thousand people. ■ The best known Finnish games are Habbo Hotel by Sulake and Max Payne by Remedy. Remedy had designers from Oulu in its team.

Young people are no longer within the reach of mainstream media. 99 per cent of them are somewhere else. Where? Quite a few are playing games.” ”What if even a webzine cannot reach the young? Will you settle for the readers you are able to get, or, will you think of creative solutions to achieve a wider circulation?” Manninen asks. Ludocraft has already been designing a game based on news. The challenges and the drama of the game would engage the reader or the player in an environment made up of topical news items. ”Would it be possible to build a constantly changing news landscape for a newspaper’s website where the player could bustle around and at the same time absorb what is happening in the world”, Manninen wonders. Active playing is a more effective way of committing the readers than the traditional browsing of a newspaper, Manninen thinks, though it might take some effort to find a particular piece of news. Playing might go down well with young people and make them friends of

Games at work A game may also help to handle boring office routines. At Ludocraft the employees form teams that compete against each other in filling the time sheets. Before, this task was often neglected, but now you could not find more pedantic work at an accountancy firm. Why did they have to build a French café at the workplace?

PLAY IT AGAIN, SAM Screenshots from two of the games designed and developped by Tony Manninen’s company LudoCraft: AirBuccaneers (2004) – Teamplay-oriented air fight between hot air balloons (left); and Spawns of Deflebub (2006) – A multiplayer UT2004 mod mixing elements from dodgeball, pinball, billiards and breakout - among others. The image covering the spread is from Dragonfly Variations (2005) – a surreal insect-laden action game.

Last autumn Manninen happened to hear about a novel writing competition and decided to accept the challenge. The conditions had to be arranged so that they would favor the bubbling of literary works. Within a month a total of eight novels were completed among the 20 workers of Ludocrat. After the experience Manninen still cannot stomach red wine. ”For us, any form of exposing and committing oneself is work.” ■

www.ludocraft.uolu.fi

SNDSMagazine 2009|1

newspapers – the kind of ”conservatives” Manninen declares himself to be. A news game has not yet been put into practice anywhere, and it would certainly be expensive. Still, Manninen believes that in ten years time game-likeness will be just one of the ways of oﬀering news to readers. The qualities of a game can be taken into any sector of life. A game can motivate, challenge and bring people together. Tony Manninen talks enthusiastically about a games society that will take the human culture back to its roots. ”Playing and games need not be limited to childhood”, he says.

The president of the organising committee Juha Tolonen and secretary Pirjo Tuovinen listed 24 reasons why you cannot miss the seminar.

11 12

24 Reasons SNDSMagazine 2009|1

Hanna Kuusiluoto hanna.kuusiluoto@kaleva.fi

1 2 3 4 5

It is a cliché, but there really is something for everyone in the programme. For the ﬁrst time we have included an overview of Asian design. In May the birches in Oulu are budding. The sun rises at 03.53 and sets at 22.39. That makes 18 hours 46 minutes of daylight time! You will hear how the game city designs and researches computer games.

6 7 8 9 10

A man who has designed or redesigned 40 newspapers takes a look into the future. You will see what you can achieve with InDesign. You can taste potato vodka, a noble drink distilled from the fruit of the Northern plains. You will learn how to make your online service user-friendly. A seminar day takes oﬀ with a guided jog in the beautiful river delta.

You may catch a peek of the shouting stars of our video. You will learn the attitude necessary for web production. That is what it is all about, it is not about organization. You will see Kaleva and its famous art collection. A photographer will tell you what she thought about ethics at the site of school killings. You will learn how to use Toolbox. You get to go to a proper sauna. You will hear how a webzine brand was built without a print paper. You can see examples of editorial oﬃces of the future. You will hear Northern music. You will learn how to build communality and services in addition to news. You can pose for photographs next to the Market Square Police. You will learn how to get the readers to help you in the production of web pages. You can party with the makers of the best pages late into the night. You do not need to worry about running into ice bears – it will be May already. ■

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The Swedish graphic designers Nordström & Frank have launched “Editorial Toolbox 2009”, a completely free download with focus on infographics and visual storytelling

Cool tools – for free Lars Pryds pryds@mac.com

SNDSMagazine 2009|1

n The

toolbox, developed in cooperation with journalist Anders Enström, consists of three parts: Templates for graphics; Agenda – ready-to-use graphics; and Templates for alternative story forms. The templates are Indesign files, with design elements for charts, maps and more, as well as more complex elements for i.e. sports graphics. The templates can be easily adjusted to a newspaper’s individual design. The Agenda is a calendar, listing major events in 2009 newspapers would consider making a graphic for. The Agenda includes one finished graphic (an open editable Indesign file) per month, ready to use in any editorial context, print or online. Alternative Story Forms are templates for texts which in appearance and approach differs from traditional articles and briefs based on Poynter Institute eyetrack studies from 2007. SNDS Magazine asked Rickard Frank what the ETB is all about.

With the ETB, you are literally giving away graphic expertise and work that must have taken hours to create. Why? It is true, it’s ten years of know-how contained in a small box. And yes – it has taken a terribly long time to complete. The idea was born in 2006 and the first version was distributed at the SNDS seminar in Stockholm 2007. It was downloaded by 70 newspapers in ten markets. The new version is much more crazy and extensive as it has grown with the help of input and requests from newspapers. In the short term it’s most likely a stupid business idea, but we believe this leads to assignments in the long term, particularly in new markets. Are you not afraid that newspapers will use your free stuff instead of hiring you as consultants? Not everything is in templates and fonts. The actual craftsmanship and how you organize the workflow and handle the implementation is key. We have extensive planning and structuring experience and are happy to be of service. But clearly there are many

newspapers that will use the material without having to purchase services from us, but it’s just flattering. To see our charts and cricket cardigans spread to the wind is a wonderful feeling. When did you launch the ETB? ETB Templates and Agenda launched in February. ETB Alternative Story Forms will be ready during spring 2009. An Election Guide 2009 in iCal format is available as freeware. Throughout the year, we will produce a variety of focus pieces that we will charge for. The first one is ETB Focus: World Conflicts. What are the plans for the ETB – will there be a new Editorial Toolbox Agenda in 2010, and after that? Are you developing other elements to ad to the package? Everything depends on the feedback we receive, but we will continue to develop material for online production. InDesign CS4 makes it easy to export to Flash, which provides some new opportunities. A launch with focus on online graphics in 2010 sounds reasonable. The development of ETB will always be guided by its users.

books new book s Lars Pryds pryds@mac.com

Lars Pryds

Examples of graphics from the Editorial Toolbox used in Scandinavian newspapers. Left to right: City, Göteborgs-Posten and Ljusnan (Sweden), 24timer (Denmark).

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Who are using your templates and/or your Agenda graphics? Do you get any feedback on the ETB from users? The new version has only been out for a short time which basically means that we are still launching it, but it has been downloaded by more than 130 newspapers in 28 different countries. The number of users and countries are growing daily. The response so far is positive, of course, the newspapers gets a powerful tool for free. What other projects are you working on at the moment? We’ve been working on the redesign of Sydsvenskan, which launched in March. We have, among other things, developed the world’s largest toolbox for alternative story forms. Do you have any favourites among the designs/redesigns you have made in the past few years? The stunning VOLT and our participation in the Swedish magazine Filter where we are co-owners and producers of infographics are among the things we are happy to have made. n

The cooperation started in 2004, the Agency was formed in 2008. Nordström & Frank’s core offerings are: All forms of Editorial Development – regardless of channel. N&F will present Editorial Toolbox at a daylong workshop at the Oulu24 seminar in May. Contact info: Rickard Frank +46 708 40 38 02; rickard@nordstromfrank.se Jacob Nordström +46 708 20 58 58; jacob@nordstromfrank.se

How to get the Editorial Toolbox Send an email to info@nordstromfrank.se for downloading info. E www.nordstromfrank.se

graphic production or design relies on a well-functioning, underlying grid, whether it's a one page news letter, weblog, poster or a multi-page book, newspaper or magazine. If you need inspiration to use your grid more effectively, or even to brake the rules of the grid, ’Layout Essentials’ is a great place to start. The author lists exactly 100 tips – or design principles – focusing on different aspects of graphic design in almost every category you can think of. The first ten tips are basic general advice ('Getting Started'), the rest ('Working Grids') guides you through the usage of colour, type, images, space, shapes, infographics, compo sition, the hierarchy and variation of elements on a page, and a lot more. Every tip is illustrated with beautiful and instructive examples from the real world, both printed and online. A very useful and elegantly designed book – and it's almost inevitable, that the last tip, after 99 rules to follow, is entitled 'Forget the Rules'. n

Beth Tondreau: ’Layout Essentials – 100 design principles for using grids’ Rockport Publishers, February 2009 ISBN: 9781592534722 250 photos/illustrations, 208 pages. 8.5 x 10 in. $40.00 / £27.50 www.rockpub.com

SNDSMagazine 2009|1

n Every

WORLD PRESS PHOTO OF THE YEAR 2008 Anthony Suau, USA, for Time. US Economy in Crisis: Following eviction, Detective Robert Kole must ensure residents have moved out of their home, Cleveland, Ohio, 26 March. www.worldpressphoto.org

Louder than words Lars Pryds pryds@mac.com

SNDSMagazine 2009|1

■ Scandinavian

and international winners of the annual photo competitions have been announced. ”Photo of the Year” in both Sweden and Denmark were moments captured on the night when Barack Obama was elected President; Finland found its winner in Bagdhad, but ”Årets Bilde” in Norway is from a car accident in Bygdøy. In Denmark, some have criticized the jurors for only considering reportage from the world’s great conﬂicts and war scenes, leaving newspapers on a smaller budget with no chance of winning. Norway, however, shows the way, giving the prize to a local news story. All competitions arrange exhibitions of the winning photos. For time and place, see the websites. The World Press Photo exhibition starts its world tour in May 2009. In Scandinavia, it will be shown in Reykjavik, Iceland ( July) and in Copenhagen, Denmark (October). ■

SWEDEN – ÅRETS BILD 2008: Magnus Wennman, Aftonbladet. Juryns motivering: Natten då USA:s första svarta president valdes. Ett ögonblick fångat mitt i ett skeende som kommer att gå till historien. Fotografen har valt att fokusera på ”mannen på gatan” och berätta om detta historiska ögonblick på ett enkelt men gripande sätt. www.aaretsbild.se

NORGE – ÅRETS BILDE 2008: Kristian Helgesen. Fra en minnestund etter bilulykken på Bygdøy, hvor to unge jenter omkom. Juryens motivering: Bildet vokser etter hvert som man ser på det. Det slår deg følelsesmessig og omfavner deg samtidig. Komposisjonen er nydelig og kompleks, og man sitter igjen med en respektfull og ekte skildring av situasjonen. www.fotojournalisten.com

FINLAND – VUODEN LEHTIKUVA 2008: Sami Kero, Helsingin Sanomat, Helsinki. Vinderbilledet, fotograferet i Bagdad, forestiller en soldat, der header til en fodbold iført fuld kampudrustning. www.suomenlehtikuvaajat.fi/ vuodenlehtikuvat

DANMARK – ÅRETS PRESSEFOTO 2008: Peter Hove Olesen, Politiken. Juryens motivering: Præsidentvalg. Håb, gråd, jubel. Den aften, hvor det amerikanske valg blev afgjort, var omkring en kvart million mennesker samlet i Grant Park, Chicago. Her så de valgresultaterne tikke ind. Og her hørte de Barack Obamas første tale til nationen som nyvalgt præsident. www.aaretspressefoto.dk

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IBM.COM/SOFTWARE/TIVOLI/PULSE © Copyright IBM Corporation 2008. All Rights Reserved. IBM, the IBM logo, ibm.com, Tivoli and the Tivoli logo are trademarks or registered trademarks of International Business Machines Corporation in the United States, other countries, or both. If these and other IBM trademarked terms are marked on their first occurrence in this information with a trademark symbol (® or ™), these symbols indicate U.S. registered or common law trademarks owned by IBM at the time this information was published. Such trademarks may also be registered or common law trademarks in other countries. A current list of IBM trademarks is available on the Web at “Copyright and trademark information” at www.ibm.com/legal/copytrade.shtml. Other company, product and service names may be trademarks or service marks of others. References to IBM products or services do not imply that IBM intends to make them available in all countries in which IBM operates.

SNDS Magazine 2009|1 The Chairman

Skandinavisk nyhetsdesign håller hög klass SNDS ordförande Anders Tapola anders.tapola@smp.se ■ Har precis läst klart John Barks manuskript Pappersvargen. En spänningsroman i tidningsmiljö med en designkonsult i huvudrollen. Underhållande – och spännande förstås. Kan förstås inte heller låta bli att undra vad det är för liv dessa dessa designkonsulter egentligen lever. Kontroverser i nyhetsrummen är förstås vanliga vid redesigner. Men här har det verkligen gått överstyr. Ni får ett smakprov ur Pappersvargen här i magasinet. Boken kommer ut i maj.

I februari tog jag för första gången tillfället i akt att besöka Billund för att studera juryarbetet i Best of Scandinavian News Design. Det var ett imponerande arbete från jurymedlemmarna. Guld, silver, brons eller hedersomnämnande vägdes på guldvåg. Diskussionerna var bra, alla kom till tals och de bästa argumenten vann till sist. I år har dessutom helt nya kategorier för web-aviser införts. Det resulterade i tredubblade bidrag jämfört med förra

året. De insända bidragen till pappersavis-tävlingen var i stort sett oförändrade i antal jämfört med i fjol, men glädjande nog var det ännu ﬂer mediehus som deltog i tävlingen i år. Att de nordiska aviserna står sig bra i internationell konkurrens visade sig även i SND:s Best of News Designtävling. Inte mindre är 55 priser gick Norden: 33 till Sverige, 11 till Danmark, 8 till Finland samt 3 till Norge. Skandinaviska aviser har vid ﬂera tillfällen de senaste åren även blivit utsedda till World’s Best Designed: Politiken, Svenska Dagbladet, Upsala Nya Tidning är några av dem. I år vann ingen nordisk avis, men trenden från tidigare år håller i sig: Inte en enda amerikansk tidning bland World’s Best Designed. Istället dominerar Europa: Welt am Sonntag, Berlin,Tyskland, Eleftheros Tipos , Athen, Grekland, Expresso, Paço de Arcos, Portugal och för andra året

i rad: Akzia, Moskva, Ryssland. Samt den enda avisen utanför Europa: The News, Mexico City, Mexico. Nu i mars oﬀentliggörs vilka som har vunnit i SND Scandinavias Best of News Design. Om ni har vunnit medalj, så får ni veta vilken valör det blir under det årliga seminariet, denna gång i Oulu, Finland den 14-16 maj. Själva galamiddagen och prisutdelningen äger rum på fredag kväll på SAS Radisson den 15 maj med start klockan 19.00 – och festen lär väl hålla på långt in i den ljusa sommarnatten. Hoppas vi ses då – och att det delas ut många medaljer!. ■

ANDERS TAPOLA FOTOGRAFERET AF LENA GUNNARSSON