SNDSmag 3|2012 by SNDS Magazine

SNDSMagazine Magazine

2012|3

PLUS Copenhagen, here you come! 3 · Give me some anger! 4 · Katachi Magazine 8-9 · SPACE: Final Program 6-12 · Eyetrack: Tablet Results 13 · Katachi – The iPad only mag 14-15 · SPACE: Final Speaker Line-Up 16-18 · SND Annual Workshop: Cleveland Rocks! 19-20 · I heard it through the blogroll 22 · The Heartbeat of Malofiej 22 · Recent Redesigns: Arbetet + jp.dk 24-25 · A typographic must-have 26 · Share your fascination of type 27 · SND Global: SND-E 28-31 · Time for the Olympic Games in design 32

SwEDEN

NorwAy

SNDS.orG

President Anders Tapola Smålandsposten, S-351 70 Växjö, Sweden Tel.: +46 470 770 686 E-mail: anders.tapola@smp.se

Secretary Sissel Bigset Sunnmørsposten, Boks 123, sentrum, N-6001 Ålesund, Norway Tel.: +47 70 12 00 00 E-mail: sissel.bigset@smp.no

Web-editor Kartin Hansen Morgenavisen Jyllands-Posten Grøndalsvej 3, DK-8260 Viby J, Denmark Tel.: +45 87 38 38 38 / 31 07 Fax: +45 87 38 31 99 E-mail: kartin.hansen@jp.dk

Seminars Lars Andersson Upsala Nya Tidning, Box 36, S-751 03 Upsala, Sweden Tel.: +46 18-478 16 79 E-mail: lars.andersson@unt.se FINLAND Communication Petri Salmén Helsingin Sanomat PB 71, FI-00089 Sanoma Helsinki, Finland Tel.: +358 91 22 24 02 Fax: +358 91 22 23 88 E-mail: petri.salmen@hs.fi

DENMArK Vice -President/ Treasurer Frank Stjerne JP/Politikens Hus Rådhuspladsen 37, DK-1785 Copenhagen V, Denmark Tel.: +45 33 47 23 99 Fax: +45 33 14 72 17 E-mail: frank.stjerne@jppol.dk SNDS Secretariat Lone Jürgensen Morgenavisen Jyllands-Posten Grøndalsvej 3, DK-8260 Viby J, Denmark Tel.: +45 87 38 38 38 / 31 08 Fax: +45 87 38 31 99 E-mail: lone.jurgensen@jp.dk

SNDS MAGAZINE

BEST oF ScANDINAvIAN NEwS DESIGN Chairman of the Competition Committee Flemming Hvidtfeldt Århus Stiftstidende Banegårdspladsen 11, DK-8000 Århus C, Denmark Tel.: +45 20 91 17 52 E-mail: flhv@stiften.dk SuBSTITuTES For THE BoArD Jørn Broch, JydskeVestkysten, Denmark Pieta Forssell-Nieminen, Keskisuomalainen, Finland Kristoffer Nilsen, Morgenbladet, Norway Petra villani, Sydsvenskan, Sweden

SNDSMagazine Magazine

2012|3

Editor, Art Director Lars Pryds Mob.: +45 30 53 87 14 E-mail: pryds@mac.com

SNDSMagazine 2012|3

Co-editor, Journalist DJ Lisbeth Tolstrup Mob.: +45 51 32 89 62 E-mail: mamamanus@mac.com

SNDS Magazine editorial office Østerbrogade 158, 3. TH., DK-2100 Copenhagen Ø, Denmark Tel.: +45 39 20 80 19

Read SNDS Magazine as e-magazine: E www.snds.org/magazine

Print: Svendborg Tryk www.svendborgtryk.dk Typography: SNDS Magazine is set in Myriad Pro, Myriad Pro Condensed and Adobe Jenson Pro and designed in Adobe Indesign for Macintosh. Articles and ideas for SNDS Magazine and SNDS.orG are most welcome. Please contact us if you have any tips or ideas. SNDS Magazine is published four times a year, in March, June, September and December. Deadlines: 15 February, 15 May, 15 August, and 15 November.

The front page shows names of the speakers at the SPACE_2012 seminar and workshop in Copenhagen, September 27-29. Illustration by Lars Pryds. See more on pages 6–18.

Published by: Society for News Design Scandinavia E www.snds.org

SNDS is on Facebook: E facebook.com/sndscandinavia

ISSN 1901-8088

SNDS is on twitter: E @sndstwit

SNDS Magazine 2012|3 Editorial

Copenhagen, here you come! “Heard it through the grapevine Not much longer would you be mine Oh I heard it through the grapevine Oh I’m just about to lose my mind Honey, honey yeah” – Marvin Gaye, “I Heard it Through the Grapevine”, 1966. n Welcome

to another issue of SNDS Magazine! Marvin Gaye’s phrase “Not much longer would you be mine” may be what print publishers think of their readers – but instead of losing their mind over disappearing readers, news media companies all over the world try to adapt to new conditions and explore new possibilities. These include of course online news reporting (with the built-in paradox: most readers still expect the news to be free on the web, but honestly, we can’t really afford that, can we?); mobiles, iPads and other tablets. Apps, apps, apps are everywhere. What can designers do in this new world order? Well, that is the big question – and part of the answer may be found in Copenhagen in September. The SNDS SPAcE_2012 seminar and workshop is a unique chance for visual journalists and designers to hear what others – colleagues – are doing. “News needs designers more than ever,” says Mark Porter, who will be a keynote speaker in Copenhagen. We say: “News designers and visual journalists need seminars more than

ever”. It’s so convenient and efficient to do most of your work online, and even get all your inspiration from things you find and grab on the internet. BUT: The chance to meet people, real people, IRL, is so much more giving and can ad that extra feeling and authenticity to your work, which will possibly catch your readers’ attention, simply because they sense the person behind the words, graphics, and images. Let the business people do the boring stuff – mass-producing Excel spreadsheets with endless numbers and changes in forecasts – what we as creative people need is inspiration to create more powerful illustrations, precise presentations, and above all – genuine visual journalism. That’s why you have to come to Copenhagen for the SPACE_2012 seminar and workshop. In this issue, we’re proud to bring you the full program as well as short introductions to the latest speakers added to the impressive list. In Copenhagen, you get the chance to hear how vG Nett, the successful Norwegian news site, managed to report from the Oslo terror attack a mere eight minutes after the bomb exploded on 22 July 2011. You will also get the latest results in Poynter Institute’s eye-track research, told by Sara Quinn who led the project – and this time the research focused on how people read news on the iPad. Great artists like Nick Mrozowsky,

Steve Duenes, Lærke Posselt and carles capdevila will be there to share their secrets, as well as entrepreneurs like Ken olling with his iPad-only magazine Katachi, and the Danish co-owner of the world’s best restaurant Moma, claus Meyer – the mastermind behind “New Nordic Cooking”. And many, many others! Head on to pages 6-18 to see why we must meet in Copenhagen in September. We do have other excellent stuff for you in the mag as well – in our SND Global series Javier Errea, regional director of the Spanish chapter of SND gives us an inside view from the Iberian peninsula, a power centre in European news design (pages 28-31); in Cleveland, Ohio, USA, they will rock you at the annual SND seminar (pages 20-21); in Sweden, A4 recently published a must-have book about type design (page 26-27); and on page 4 John Bark reveals how much he misses the creative battles in the newsrooms, in the days when editorial staff were not afraid to show their courage and their unbent journalistic confidence. Gives you something to think about – do you have the appropriate confidence in what you do? Well, whether you have or have not – see you in Copenhagen! n Lisbeth Tolstrup & Lars Pryds Editors, SNDS Magazine

Best of Scandinavian News Design book and dvd

SNDSMagazine 2012|3

Back issues of the SNDS competition catalogue from previous years are still available. Contact Lone Jürgensen at lone.jurgensen@jp.dk for info and prices and to order your copy of the book and/or DVD with winning pages.

3 Note: Shown are the five most recent issues of the book – books from earlier years are also available. Some issues may not include the option of a dvd.

anger! Give me some

SNDSMagazine 2012|3

John Bark jbarkdesign@gmail.com

n Editorial courage and visual guts have by tradition been the trademark of many newspapers since the dawn of print. Sometimes to a fault, which also could make life hard for a hired consultant. A redesign used to be a real ”hard hat area” and the battle over a suggested new design tough in the news room, to say the least. A couple of years ago, I wrote a pocket book (Från ett tidningshuvud) based mainly on stories from distant visual wars and redesign struggles at newspapers and in news rooms. But no more. Focus has moved to other, more burning issues. Such as cut downs, lost circulation, fleeing advertisers, economical guess work, down sizing etc, etc. Grim times and a road ahead lined with dead or dying papers. A reality all too familiar to anyone in the business. Discussions have also moved, since long, from specific topics such as journalistic craft and integrity, better story writing, the meaning and impact of headlines, picture policies, occasional scoops etc. to something more general – plain surviving. It feels like a very long time since the heated debate about color vs black and white news photography took place. It was big news when The New York Times presented its news on the

front page in candid colors instead of a traditional black and white news shot. Some meant that it took all the seriousness out of the presentation and turned the news into something playful and unfit. The Washington Post did the same change as late as 1999. Even the turmoil when Swedish broadsheets went tabloid about ten years ago is forgotten. (That debate is now taking place in Finland at the moment, with Helsingin Sanomat still holding on to it’s full broadsheet format). All quiet on the news front But overall, the editorial issues and the visual appearance of news papers don’t evoke ground shattering thunder storms any more. Not among the staff, nor the readers. So, should we miss them? I say we should. It is a bit hard to admit, but I miss the headstrong news editor, the know-it-all managing editor, the infuriated designers and graphic editors yelling that ”their kids could do a better page” than the one I just held up in front of them. I even miss the massive reactions from thousands of angry readers whose calls could cause a telephone switchboard to collapse. Or maybe I don’t miss that after

all … But I do miss the courage, the conviction, the stamina, the unbent journalistic confidence … and the engagement from the readers. All those things that used to make newspapers and journalism great and worthwhile. And worth paying for. And advertise in. What happened to all that? My belief is that the newspaper business has to restore some of its cockiness. Some of that sprit that made it so damned hard to be a design consultant! That job has turned in to something far to cozy! Time to shape up!

In the autumn, we will host a series of workshops with the working title: ”Ingen betalar för en feg tidning” (“Nobody wants to pay for a cowardly paper”). It is about being angry again, engagedly eager and editorially upset. About visions and what it’s all about: Content! Not the channel, the media, the distribution … it’s about content! Journalistic content, and how it is presented. Read more about the workshops on www.barkdesign.se/inspiration – maybe we’ll be upset together? n John Bark är Creative Director på Realtid Media samt driver byrån JBGD. E www.barkdesign.se

the Newspaper is

ReboRn welcome digital

CCI EuropE A/S . www.ccieurope.com

SNDSMagazine 2012|3

Photo: MorteN LaNgkiLDe

S P A C E

n The Black Diamond – the beautiful home of the royal Danish Library – is waiting for you! n The annual SNDS workshop and seminar will take place here 27-29 September, celebrating the tradition and evolution of news and communication through hundreds of years – from ancient books to the newest technologies. we will explore iPads, mobile platforms and see how leading designers, graphic artists and communicators find their ways to survive and innovate. n read more on the following pages – and register on snds.org/space2012

ion t o m Pro r yea to go to m a ember

ut we need to be seminar, b You donâ&#x20AC;&#x2122;t 2 1 0 2 _ E C hip for SPA s members the SNDS th n o m 6 ou a r. give you y you are not membe ? r free if A mEmbE ues ALrEADy nd colleag a s d n ie fr r ear! Invite you nt of the y to the eve

SNDSMagazine 2012|3

_ 2 0 1 2

tion o m o Pr r yea to go to a member

e need to be inar, but w You don’t 2012 sem _ r E fo C A ip P h S bers the SNDS onths mem r. m 6 a u o give you y you are not membe r? free if A mEmbE ALrEADy eagues ll o c nds and ie fr r u o y ear! Invite nt of the y to the eve

R e gister f o r S P ACE_20 1 2

now! Søren Nyeland soren.nyeland@pol.dk miss out on the event of the year! Hurry up and register now at www.snds.org – you can still make it. We are sure you’ll find appealing possibilities in our programme. The best speakers in the business will show great examples of successful and pioneering design. The intension is to provide you with a look into the future and the endless space of possibilities for newspaper designers. In other words: What’s next!

SNDSMagazine 2012|3

n Don’t

The iPad platform has served as a pioneering stepstone for many traditional newspapers. You’ll meet speakers that daringly opened up to that future. That is Ken olling from Katachi Magazine that only exists on iPad, that’s Mark Porter who designed the awardwinning Guardian iPad, and Marco Grieco who experiments late in night with the Expresso iPad. You will also meet carles capdevila, Staffan Löwstedt and many more. But this conference is much more than iPad. Sara Quinn lines up the great ’social media’ possibilities for news brands, Tom Byermoen describes how

VG covered the terrible Utøya massacre online and Stéphanie Surrugue will tell you a true fairytale from the building we come together in – The Black Diamond. And don’t forget ... The Award Show will celebrate the Best of Scandinavian News Design. It’s time to meet old friends and make new ones in the beautiful September weather by the spacious waterfront in wonderful Copenhagen. See you in Space!

. p thu r ors ! g day r thursday_27_September_2012 SPACE_the_black_diamond 14:00-19:00 registration

15:00-15:45 Drinks in the Garden

16:00-16:15 welcome.

SND-chairman Jonathon Berlin and SPAcE-chairman Søren Nyeland

16:15-16:45 Grand theft libris. Stéphanie Surrugue Stéphanie Surrugue, culture anchor at the News television station and author of the book “Grand theft libris”. Stéphanie Surrugue sets the scene and recounts the story of the quiet book thief from the Royal Library, Frede Møller-Kristensen, who literally took his work home. Also other curious stories from the library’s dark passageways.

16:45-17:15 News needs design more than ever. Mark Porter Mark Porter is the former creative design chief at the Guardian and now runs his own design company MPA. Mark has won innumerable prizes for newspaper and iPad design. What does the future hold seen through his designer’s eyes? And what role does design play in tablets?

17:45-18:15 Say yes! Nick Mrozowski Recently Nick Mrozowski photographed 35 businessmen at a conference using scratch and sniff technology. The creative director for Adweek Magazine in New York has also produced a home-made font using more than 1,000 matches. Nick Mrozowski masters the art of developing ideas into reality. Hear how his brain works.

18:30

19:00

Nordic Space Buffet Award show

SNDSMagazine 2012|3

a m

17:15-17:45 Social media and design? Sara Quinn Sara Quinn, Poynter Visual Journalism Faculty member, teaches design, illustration and photo-journalism. Hear what she has to say about how design and journalism fuses with the social media. Every day. Across the media board. Also hear the latest from Sara Quinn’s Eyetrack/tablet surveys.

fri Friday_28_September_2012

Space_Dronningesalen_the_black_diamond

9:00-9:45 ArA – a digital brand on paper. carles capdevilla The former television star and philosopher Carles Capdevilla has published the Catalan newspaper ARA (NOW) since November 2010. ARA is a digital newspaper with a printed version. Over the past two years ARA has forged forward. Hear about the unique business model behind the publication and look into the everyday life of a newspaper at which journalists work on the web, video, paper and social media.

10:00-10:45 The New york Times Experimental Infographics. Steve Duenes The New York Times has won innumerable prizes for its graphics and the way graphics supports journalism. The newspaper is sublime in producing the best data visualisation. Graphic Director Steve Duenes shows how the newspaper uses visual tools on a digital platform. For example; spectacular baseball graphics. 11:00-11:45 The innovation of a brand. Lena K. Samuelsson and Anna Thurfjell Under Editor-in-Chief Lena K. Samuelsson’s leadership, Svenska Dagbladet has become the biggest online quality newspaper, and was crowned the digital newspaper of the year last year. Why? Because design is one of the newspaper’s strongest tools. Hear Lena K. Samuelsen’s and Head of Design Anna Thurfjell’s explanation. 12:00-12:45 Katachi. Producing for the Ipad. Ken olling Katachi Magazine is produced solely for the iPad. No print sibling to hold it back. No parent to report to. Only the magazine and the new media. Take a peep inside Katachi’s laboratory where editorial features are conveyed on an iPad’s terms. Where East meets West and modern meets classical. Graphics, colours and interactivity at their best. 13:00

SNDSMagazine 2012|3

15:00-15:45 The terror attacks in oslo and at utøya. Tom Byermoen VG Nett is the largest site in Norway and the most read news outlet regardless of platform. On 22 July the bomb hitting Government headquarters also struck VG, located only a few meters from the bomb site. Eight minutes after the bomb went off the first of thousand articles about the terror attacks was published from the pavement outside the media house. In the following days VG Nett also published several graphics and interactive pieces covering the terror attacks in Oslo and the Utøya massacre. Tom Byermoen will explain how they worked and developed these graphics online. 16:00-16:45 o saco Expresso – The Expresso bag. Marco Grieco Expresso (the newspaper not the coffee) has conquered a unique market position in Portugal. Now it is doing the same thing on the iPad. But how? The magazine’s Art Director Marco Grieco tries to break the code of the new platform and asks: How can tablets support products on the other platforms?

17:00-17:30 The taste of Scandinavia. claus Meyer Claus Meyer is a gastronomic and culinary entrepreneur who devised the concept of New Nordic cuisine and is co-owner of the world’s best restaurant Noma. Meyer has the same challenges as the media industry – how to renew your recipes and keep your customers. How to rethink the role that food and the media play in society.

Lunch

17:30 See you in 2013. SNDS-chairman Anders Tapola

14:00-14:45 Die Zeit – would you read your own newspaper? Haika Hinze The reader is centerpiece for Die Zeits Art Director Haika Hinze. After all they are the ones it’s all about. But how do we find new ways of making content interesting and relevant for readers? How do we become good visual storytellers on traditional paper? And on the new types of ‘paper’?

19:00

Nordic Social Space Dinner.

22:00

copenhagen nightlife.

Friday_28_September_2012 SPACE_Karen_Blixen_Salen the_black_diamond

10:00-10:45 Please touch. Anna Taws and Karen Margrethe Österlin Aesthetics and new media are two sides of the same coin. But how do you use design to motivate readers and create different usage patterns on the new platforms? Digital Designer Anna Taws of Berlingske and Head of Education at the Danish Journalism University Karen Margrethe Österlin discuss tailor-made design for new platforms. 11:00-11:45 controversial cartoons in a global minefield. Anders Jerichow Traditional cartoons are in a class of their own. But are they also anachronisms? A dying race with no place in the world of the new media? Certainly not say Editor Anders Jerichow of Politiken who are the author of several books on cartoonists from, for example, Jordan, Zimbabwe, India, the United States and England. 12:00-12:45 relax – it’s just design. Geir Terje ruud and Kim Pedersen Ekstrabladet.dk is one of the only news websites in Denmark that makes money. How do they do it? Hear – maybe not all but at least some – of the explanation from Senior Editor Geir Terje Ruud and Design Manager Kim Pedersen who heads the design department at ekstrabladet.dk.

tion o m o Pr r yea to go to a member

14:00-14:45 without photography we are lost. Lærke Posselt and Staffan Löwstedt “A picture is not about what a person looks like. It’s about what a person feels”. Lærke Posselt is a freelance photographer and won this year’s prestigious World Press Photo first prize. Staffan Löwstedt from Svenska Dagbladet is an outstanding photographer and the Photo Director for the monthly iPad Magazine SvD Insikt. Get the two photographers’ ideas on how to use photographs best on the new platforms. 15:00-15:45 redesign is a process. Sami valtere and richard Frank Sami Valtere has been imported from Shanghai where he has spent the past couple of years redesigning Helsingin Sanomat which moves from being a broadsheet to a tabloid in 2013. Head of Design at Dagens Nyheter Richard Frank knows what it means to go through a major redesign. He’s tried it more than 50 times. Get a unique insight into the redesign workshop and hear the do’s and don’t’s. 16:00-16:45 Two successful regional newspapers. Arne Edvardsen and Bengt Engwall Local storytelling is alive and well. Certainly at Bergens Tidende where Arne Edvardsen heads the graphics and layout department. Focus is on detailed visual presentations of local and regional news, and the readers love it. Norrköpings Tidningar in Sweden, where Bengt Engwall is editorial developer, have the same reaction. Hear Edvardsen’s and Engwall’s ideas as to the role of regional media in the media landscape of the future.

SNDSMagazine 2012|3

dayY 11

. p p sat or so ur tg day r extended

program

saturday_

29_September_2012

SPACE_2012 cordially invites you to prolong your stay and take advantage of our extended program:

1_Get a Friend

Arrive early noon Thursday in Copenhagen and have lunch with a colleague at JP/Politikens Hus at Rådhuspladsen. Have a first hand view on the Danish media arena through your new friend. We will patch you up with a relevant colleague – a fellow designer, a digital project manager or and editor-in-chief and make sure you get a good first impression of our town and worklife perspectives.

2_Get a (night)Life

Thursday and Friday right after the official programme has ended we will provide you with the best picks of Copenhagen by night, whether you are into lounge jazz, a late night snack, disco or maybe an urban techno trance event with lots of artificial additives.

3_Get around

Please stay on Saturday for our custom made excursions – hosted by local journalists and editors who will give you an insight on the city, the lifestyle and the subjects they cover on a daily basis. For example: – a walk visiting the hotspots of the New Nordic Kitchen – a bike-ride though one of the worlds most bicycle friendly innercities – a boatride that will take you through the architecture along the harbour of Copenhagen and the transition from labourbased industries to modern city.

ion t o m Pro o to year mber to g

SNDSMagazine 2012|3

a me e need to be ’t n o inar, but w d u o Y 2012 sem _ r E fo C A ip P h S rs membe s the SNDS th n o m ou a 6 r. give you y you are not membe if e r? fre A mEmbE ALrEADy eagues ll o c d nds an ie fr r u o y ear! Invite nt of the y to the eve

a m

You will get more details after applying for the SPACE_2012 seminar and workshop. We will customize the content according to the participants desires via direct requests and dialogue on our Facebook-page facebook.com/sndscandinavia

info 1_When 27 – 29 September 2012 2_Where The Black Diamond, Diamanten, Søren Kierkegaards Plads 1, Copenhagen, Denmark

3_How much Registration fee is € 895 / DKK 6.675 + VAT (25%) 4_register Registration is open at snds.org/space2012

Sara Dickinson Quinn, Poynter Visual Journalism Faculty member, will be a keynote speaker at the SPAcE_2012 workshop and seminar in Copenhagen. She has years and years of research experience about how readers news – and she is ready to share all that gathered information with us. Here’s a glimpse of the results of her latest Eyetrack/tablet surveys. Hear the rest in Copenhagen!

Sara Quinn squinn@poynter.org n Poynter’s “EyeTrack: Tablet” project,

the latest in a long tradition of research to understand how readers view news, can now announce some early results: iPad users have an overwhelming instinct to swipe horizontally through a full screen photo gallery, regardless of portrait or landscape orientation. We have observed about a hundred people in an initial, small slice of the study at multiple sites around the U.S. This first bit of data helps us make decisions about the much more complex prototype designs that we’ll test in the months ahead. The swiping gesture is an important component to integrate. Much news content on tablets currently call for users to swipe horizontally between stories and vertically through the actual

text of a story. But most photo galleries move horizontally through a single story or topic. This finding supports that approach to photo galleries. In our test, each subject was handed an iPad in a scientifically randomized orientation — portrait or landscape — to look through three photo galleries. They were asked not to turn the tablet after it was handed to them. Participants who were given an iPad in landscape orientation swiped horizontally 93% of the time. In portrait, they swiped horizontally 82% of the time. This is statistically significant evidence for a horizontal inclination and indicates that the swipe direction isn’t just a random behavior. So that we can release findings as we go, we’re initially testing small elements of behavior like this, one at a time. The process is painstaking, but it’s better to get specific information sooner, rather than later. We’re basing

designs on research, in addition to close  SwIPE! observation of what is currently being Readers sure tried within the media world. n know how to navigate Sara Quinn joined the Visual Journalthrough photo ism Faculty at Poynter in 2003. Before galleries on that, Sara spent nearly 20 years working the iPad – they in newspaper newsrooms, including the almost all do Sarasota Herald-Tribune in Florida and it horisontally. her hometown newspaper, The Wichita Prototype for Eagle in Kansas. the ”Eyetrack: Tablet” survey. The Poynter Institute is a school founded Photo: Poynter in 1975 by Nelson Poynter, owner and chairman of the St. Petersburg Times. Poynter exists to ensure that our communities have access to excellent journalism – the kind of journalism that enables us to participate fully and effectively in our democracy. read the full story on poynter.org: E bit.ly/Mi3JyV

SNDSMagazine 2012|3

t r y

tablet research shows horizontal swiping instinct for photo galleries

uNIQuE IPAD DESIGN Intuitive navigation, beautiful photography, interactive graphics for the touch screen. In Katachi Magazine, there’s no recycling of print content – its all about genuine storytelling as a multi-sensory experience. Photos: katachimag.com

The iPad-only mag SNDSMagazine 2012|3

Katachi Magazine is developed exclusively for the iPad. No print sibling to hold it back, only the magazine and the new media. Ken olling, one of the founders of Katachi Magazine, will be a SPACE speaker in Copenhagen. Take a peep inside Katachi’s laboratory where editorial features come to life on the iPad’s terms. Where East meets West and modern meets classical in a whirlwind of graphics, colours and interactivity.

n Katachi

Magazine was started by Ken Olling and Axel Haugan late one night in 2010, at a bar in Texas. The night was spent devouring beer, BBQ and reflecting on the possibilities of the newly announced Apple iPad and how it could change publishing forever. The idea was simple: to publish the most interactive magazine in the world.

“A lot of it begins with arrogance. We think our vision of the world is better, and should be heard and seen. When the iPad first was announced a lot of organizations said they would be leveraging their existing content onto the iPad. Forcing content from one medium into another is a less than ideal situation, giving you a less than

ideal experience in the end,” Ken Olling later said in an interview with Grafill, a Norwegian graphics organization. There was only one small problem. No tool existed that could tap into the possibilities of the iPad’s touch interface. Even more daunting, no-one outside of Apple had any experience designing and communicating with

touch screens. Working with what was available was like doing eye surgery with a pitchfork. Thus began a difficult journey of trial and error to build the tool of the new company’s dreams and to learn this new medium. With more than 20 years experience in graphic design, web, and interactive, Ken began designing what would eventually become the interface for the magazine. But even with this experience it became clear early on that neither print nor web would offer much guidance in designing for the iPad. After six failed attempts at creating an interface metaphor for a magazine the team finally managed to learn enough to solve the basic problems. Over the next 18 months the interface slowly evolved into what it is now.

KEN oLLING, Editor in Chief and Creative Director at Katachi Magazine, will be in Copenhagen. dimensional event into a multi-sensory experience enables people to shape their own reading-experience through interaction. The content Katachi chronicles global design culture, individuals who transform society and the ideas that fuel our collective imagination. Created for discerning readers with a keen eye toward contemporary culture, Katachi offers

The readers Katachi’s audience is 20 to 40 year-old highly media savvy, culturally literate and widely travelled men and women. They are decisive consumers with a forever growing appetite for the refined. Probably 50% of the readers are in the design business or related creative industries like advertising, fashion etc. and maybe 20% are magazine people, journalists etc. –pryds Sources: katachimag.com/kpk grafill.no/feature/interview-katachi-magazine

E www.katachimag.com

SNDSMagazine 2012|3

The origami Design application Once a prototype interface came into existence Katachi added full-time iOS developers to the team. From then on an intense ping pong back and forth between authoring tool development and magazine design began, resulting in Origami Design; a Mac OS desktop application that can be used by designers to realize iPad publications. Origami Design offers more than 15 interactive objects for designers to mix and match together to create a nearly infinit array of interactive design options. In addition to this it provides features such as typographic control, photo, video, and sound functionality. The first issue of Katachi Magazine, with exception of the cover, is produced with this tool. Some of Origami Engine’s unique publishing features include the ability to support multiple languages, offline maps, high level interactivity, searchable text, in-app shopping, dynamic content and seamless integration with social media like Twitter and Facebook. Moving the story from a one-

insight into the ideas that are shaping our world. Katachi’s design and editorial direction is a collection of East and West, modern and classic. Articles weave these pieces together, reflecting today’s complex world through a graphic, colourful and most importantly, interactive approach. The East-West approach is a direct consequence of the fact that Ken Olling spent his first four years out of high school living in Japan. On top of that the Japanese publishing industry is the most mature in the world, their magazine industry is just amazing with 100,000+ titles. The Japanese like to consume media. “Content is king, period”, says Ken Olling. “Technology offers us as designers inspiration simply because the medium is so young. We look at the content, design ways to communicate that content, and have the technology make it happen. But never, NEVER does technology sit in the drivers seat.”

S PA C E_ 2012 what the speakers say in the last issue of SNDS Magazine, we presented the first 17 speakers who will be on stage in Copenhagen. here’s ere’s a couple of handfuls more, who in their own words say what they see as important when working with news design today. Meet them in SPaCe !

“

The

most

important

“

Frede

Møller-

Kristensen

the

Royal

for

Library

years,

million a

worked

than kroner

single

stealing 80 without

colleague

got

SNDSMagazine 2012|3

suspicious”

Stéphanie Surrugue Stéphanie Surrugue has been culture anchor at the News television station since the introduction of “Kulturen på News” (“Culture in the News”) in 2011. She has previously been employed as a journalist at Politiken and as television host at DR2’s “Kulturguiden”. She is also the author of the book “Grand theft libris” and the widely acclaimed “Enegænger – portræt af en prins” – the biography of Denmark’s Prince Henrik. She is also known as a debater and lecturer.

tool

have

designer

the

word

‘Yes’”

Nick Mrozowsky Nick Mrozowski is the creative director of Adweek magazine in New York, where he develops visuals for stories about the intersection of media, tech and advertising. Among recent highlights: photographing 35 tech leaders in two days at the SXSW conference, using scratch-and-sniff technology for a story about scent marketing, and creating handmade type using more than 1,000 kitchen matches. Previously, he was the creative director of Portugal’s ‘i’ newspaper, named the World’s Best Designed for 2010. He speaks Portuguese like a disgruntled reporter and is one-half of the publishing team behind Ink, an independent design journal.

“

time

history

people users

have

overwhelming instinct

swipe

horizontally through screen

photo

gallery, less or

full

regardportrait

landscape

orientation”

Sara Quinn Sara Quinn teaches in the areas of design, illustration, photojournalism and leadership. She encourages visual journalists to find their voice in the newsroom and to think beyond traditional job descriptions for ways to contribute their ideas, passions and abilities. She is also leading the current research on the Eyetrack/Tablet research at Poynter Institute.

areas

have

created

across of

more as

diverse

expertise”

Ken olling Ken Olling is an accomplished graphic designer with 20 years experience. Born in the US, now living in Oslo Norway. He has been working in Europe for the past ten years. Past design and branding clients include Sony, Nike, Audi, Visa, Nissan, Nippon Express, RTL, TBWA, KCRW, Presen House Too, Toshiba, Lego, Vodafone and Kenwood. The past 10 years of his design career have been an exploration into the broader idea of design from architecture in modular housing (Løvetann) to furniture and industrial design (Koobrick). Ken Olling has lived and worked in Los Angeles, Tokyo, Hamburg and Oslo. He is a native English speaker with good business Japanese competence. “I am currently taking on the biggest challenge of my career, a startup charged with creating the future of ‘magazines’ on the iPad and tablets in general. The whirl-wind adoption of this medium as created a opportunity that my company Katachi Media is at the forefront of exploring,” says Ken Olling.

SNDSMagazine 2012|3

“

iPad

much

S PA C E_ 2012

“

The challenge

design

for to

iPad

decide

what

take

away”

“

Design is

one

the

most

powerful tools

Svenska Dagbladet”

Lena K. Samuelson

SNDSMagazine 2012|3

Anna Thurfjell

Anna Thurfjell worked as an editorial newspaper designer since 2000 and she is the Design Editor of Svenska Dagbladet (SvD) in Stockholm, Sweden. Anna has been in charge of two overall redesign projects of the newspaper (2004, 2009) and has now switched into also taking responsibility for SvD in all digital platforms with redesigning the website and designing for the ipad among the experiences. Between the years 2005-2012, the paper has won several major design awards. This year SvD was awarded by SND to Best In Show in the Breaking News Category for the cover of the terror attack against Norway and the new iPad magazine, SvD Insikt, was awarded for Tablet Experience in the digital competition of SND.

In late the summer of 2001 Lena K was recruited as editor-in-chief at the daily Svenska Dagbladet, in Sweden. Media reports stated the mission as “saving the paper from a near death experience”. She turned the traditional Svenska Dagbladet into a contemporary newspaper with a leading position in news, in depth coverage and features. SvD managed to attract a younger readership, gain market shares and improve revenues. Last year SvD was awarded Digital Newspaper Of The Year and SvD is today Sweden’s largest quality paper in digital with a readership of 1.6 million/week. SvD was awarded Swedens Newspaper of the year 2005 and 2010 and Lena K was awarded The Mediapersonality in Sweden in 2011.

“

Eight minutes

after

the

bomb went off the

first

article about the

terror

attacks

published from

the

pavement”

Tom Byermoen Tom Byermoen is bachelor in Visual Communication from Buskerud University College and wrote his thesis in online infographics. Since 2006 he has been working at VG Nett in the editorial development department. He’s interested in online graphics, digital storytelling, social media and has won the Schibsted Journalism Award, SNDS and other awards in Norway.

Do you spend time on IT problems?

Keeping your graphic design systems running optimally makes great demands of your support partner. Knowledge of computers and operating systems is not enough. Knowledge of design workflows and integration of different IT systems is also essential. We at the MacSupport group are experts in supporting graphic design systems and can handle MacOS, Windows and UNIX. We also provide support and education in the software you use as well as peripherals, spare parts and complete systems. Let us do the boring stuff so you can focus on producing. Give us a call at +46 8-440 78 00.

www.macsupport.se info@macsupport.se 08 440 78 00

Borlänge • Göteborg • Kristianstad • Lund Malmö • Stockholm • Västerås

Design rocks!

If the Scandinavian SPACE seminar and workshop alone does not satisfy your hunger for inspiration, you have one more chance: In Cleveland, the annual SND workshop will take place only two weeks later on October 11-13. Lars Pryds pryds@mac.com n The

final list of speakers has been announced (see next page) – and it is indeed an impressive lineup. Here’s just a few of those you can meet. Read much more about all the speakers on the sndcle.com website.

Amy webb, CEO of @WebbmediaGroup, an emerging tech ideas + strategy agency. Her book, “Data: A Love Story” will be published by Penguin on Valentines Day 2013. What is design? “Responding to the needs of consumers, creating simple yet elegant frameworks, making things work.”

SNDSMagazine 2012|3

Suzette Moyer, Art director, Tampa Bay Times, St. Petersburg, FL. Suzette’s favorite storytelling tool is – pen and paper. What is design? “Anything that makes you react with an emotion.”

Brett Michael, Sr. Web Designer, The Onion Inc. “I enjoy clean design, microbrews and cycling every off-chance that I get. I am inspired by the work of Charles and Ray Eames. Their philosophy of bringing design to the masses is something that resonates well with how web design should be approached. Good design must be practical, functional and easy to live with. What is design? “Design can either be the villain or the hero. Being conscious of your contribution is half the battle.”

Jim Brady, Editor-in-Chief, Digital First Media and president of the Online News Association. Jim Brady is inspired by people and companies that stare risk in the face and keep moving ahead. Our fear of failure keeps us from trying enough new things, which means we’re more likely to fail anyway. What is design? “Design is another storytelling tool in our expanding set of storytelling tools. Design can tell stories all by itself, or supplement stories told in other forms. Design makes sense out of the chaos that is the ever-changing world of news and information.”

E www.sndcle.com

Jason Kernevich and Dustin Summers from the “garage band agency” The Heads of State will talk about creativity and inspiration. “We love all of the expected fathers of American graphic design, but we also find plenty of inspiration from vintage travel posters, old books, vernacular typography, and our students.” What is design? “Design is consideration.”

Dr. Mario r. García, Sr., founder and CEO of García Media, will present a session on the themes in his first digital book, “iPad Design Lab: Storytelling in the Age of the Tablet.” He will also play a key role in sndcle’s closing celebration on Saturday, Oct. 13. What is design? “In its purest form: the junction of aesthetics and functionalism.” The 2012 Society for News Design Workshop will kick off Thursday, Oct. 11, 2012 at the Rock and Roll Hall of Fame and Museum. It will close on Saturday with the World’s Best and Lifetime Achievement awards – which will be a little bit more Rock and Roll this year, with a special presentation and party at Hilarities Comedy Club. So register now, and see you in the Capitol of Rock and Roll! n

I heard it through the blogroll photo: ilovetypography.com

– James Puckett on ilovetypography.com about Jim Williams’ book “Type Matters – simple tips for everyday typography”. Link to blog post: E bit.ly/NawtLw The world of the tabloids never stops fascinating us. I am a fan of Germany’s Bild. It is bold. It is irreverent. It has the goods (and the bads!). It makes fun of everyone and everything. It is fun to read and to look at. […] Its design does not follow any rules, except Bild’s own, whichever they are, but, rest assured that there are some rules that are inherent in its DNA. Indeed, if we wish to be technical about it: Bild is NOT a tabloid format. It is a fabulously grand old broadsheet. In

spirit, however, it is the king of the tabloids, in my view. What is tremendously good about Bild, and a reason for every student of journalism and journalistic design to take a look and to study it, is that it knows what it is, what it wants to be, and it has no pretenses. […] That’s what it is all about: whether a tabloid, a broadsheet or in between, recognize who you are, emphasize your DNA and then go out into those streets ready to flaunt it. Those in the audience who like you, will love you more, and, who knows, you may seduce new readers in the process. Just know who you are and wear it proudly. A philosophy that works for people too, by the way.” – Dr. Mario r. García on garciamedia.com, going through some of the many styles of the tabloid. García will be a speaker in Cleveland (see p. 20-21). His first digital book will be available from Apple end of summer. Link to blog post: E bit.ly/QoYZN4

photo: garciamedia.com/blog

will the GIF format reappear? They are the essence of digital folklore and the early Web, when making your own site and feeding collections of free graphics was a parallel process. They were made to be distributed, to become parts of the pages of others, manifesting that the WWW is about spirit not skills! In the vernacular Web, [GIFs] will get bigger and longer for some time, reaching the moment when they’ll be indistinguishable from YouTube videos. Then they will vanish from public attention to reappear in some time in their original form: Tiny loops on transparent background, ready to merge into a Web page.”

illuStratioN: coliN raff

Last minute gift for a typographically ignorant colleague? Type Matters is a solid addition to the field of introductory texts on the subject of typography. It is not perfect, but the innovative presentation and short text makes it a great option for design students. And it may be the best gift around for friends and coworkers in need of a quick education in typography.«

– olia Lialina, on the Daily Dot, when in celebration of the GIF format’s 25th anniversary, the Daily Dot asked 19 GIF artists to create special, commemorative animations for the occasion. Russian GIF artist Olia Lialina is the godmother of the GIF. Over the last 20 years, her legendary animations have been featured in art exhibits and preserved by Cornell University. GIF art work shown is by Colin Raff. Link to blog post: E bit.ly/oo9eat

The Heartbeat of Malofiej 2012

SNDSMagazine 2012|3

» 22

Imagine the audience as a big heart pounding the material around. We all feel the warmth and creativity springing forth when every cell is served plenty of the good stuff, and then suddenly we all struggle to survive the 40 minutes, when we’re fed just a small droplet of interesting material.” – Gert K. Nielsen on visualjournalism.com after he and six other Danish infographics artists had attended this year’s Malofiej infographics seminar in Pamplona – and had decided to rate

The Heartbeat of Malofiej 2012

RATING Seven Danish participants rated each of the presentations at Malofiej 2012. With the ups and downs it is clear that the second day held the most value for them. Andrew Vande Moere

day 2

Bryan Christie Simon Rogers

Alberto Cairo Moritz Stefaner

day 1

Gonzalo Peltzer

Carl de Torres

Anne Gerdes + Nora Coenenberg

Jaime Serra

Nigel Holmes

Mario Tascon

Virginia Mason

Sergio Peçanha

Robert Kosara Matthew Bloch

Andy Kirk

Sheila Pontis

each presentation, combine the results and work with the numbers afterwards, as a comment to the dataviz-theme of this year. Resulting in the “heartbeat” diagram shown above, created using

illuStratioN: viSualjourNaliSm.com

Adobe Illustrator’s chart tools with Variable Width applied to the strokes. Link to blog post at visualjournalism.com: E bit.ly/PlJvFx

DiSpLay TPG TolleOne – a hand written font in five styles: Light, Regular, Medium, Bold, Black

TPG PrydsPensel – a brush font in three styles:

Regular, Medium, Bold

TPG DontBlurry – a soft font in five funky styles: Light, Regular, Bold, Bold Wide, Black

Fonts TPG Katalog – a stencil font in three styles: Light, Regular, Bold

TPG FaceFont – a picture font with mostly faces. Two styles: Left and Right (Left and Right)

TPG SquareSpace – a square, monospaced font in three styles: regular,

medium,

Bold

Official typeface for the SNDS Space_2012 seminar and workshop

All fonts: OpenType OTF Windows/Mac TTF

Funny fonts from Tolstrup Pryds Graphics

pryds.com/type TPG fonts are available from: myfonts.com · fonts.com · itcfonts.com · linotype.com

New design

Recent redesigns arbetet, the weekly newspaper published by Swedish LO Landsorganisationen, was recently redesigned by John Bark. At the same time, the paper abandoned its name since 1991, LO-Tidningen. When the new design was launched, Arbetet’s news editor Lena Blomquist asked John Bark about his work with the proud publication, founded in 1921.

Q n A n

SNDSMagazine 2012|3

John Bark, what were your reactions when you took on this assignment? Well, it is a big and demanding job to redesign a newspaper as important and wellknown as LO-Tidningen. And changing the name, too, requires some special attention – it will be a new publication as well. There is a long history to be considered – and the fact that LO published a newspaper with great integrity.

Q n A n

Have the inhouse editors taken part in the redesign process? I always work with the editorial staff on redesign projects, and I learned that the people here have great knowledge of news design. I worked with the new design in the newsroom and taken part in workshops and discussions about both content and form. I believe I have managed to talk to practically every single person on the editorial staff, either in big meetings or in smaller groups of people.

old design

Q n A n

which part of the job are you most satisfied with? First and foremost, the job is to find something to build the design upon, so that it is not merely a cosmetic facelift. For Arbetet, it’s all about speaking with a clearer voice, louder and directly to the readers.

Q n A n

what is the important thing for the editors and subeditors to keep in mind in the future? All the time, in anything you do, you should be able to answer the question, “Why?” There must be a meaning in anything you do. And then, it is important always to try to make the next newspaper better than the one before … n

E Editor-in-chief for Arbetet er Johanna kronlid. E Art director eva Vaihinen and sub-editor annika olsson also played a big part in the redesign process. E read more: www.barkdesign.se/aktuellt?start=4

New design

arbetet

Weekly newspaper for LO – Landsorganisationen, Sweden circulation: appr. 60 000 Format: Tabloid New design launched: 9 March 2012. Design: John Bark, AD redesign, Eva Vaihinen AD, Annika Olsson

NEw NAME, NEw LooKS: Left to right: New front page; news spread, and photo reportage. Typography used: Body copy: Publico Text Headlines: Gotham Narrow, Tungsten, Minion Pro Display Subheads: Minion Pro Display

Did you ? redesigwnho did?

meone – or know so about it! s sign Then tell u y recently rede , an t ou ab nt hi a eb us w ine, site Give spaper, magaz project – new any other publication. mobile app or ds@mac.com Email to pry

E www.arbetet.se

Denmark National news website New design launched: 5 June 2012 Design by: Lisbeth. F. Birkholm E www.jp.dk

SNDSMagazine 2012|3

jp.dk

25 old design

New design

a typographic must-have New book from Swedish A4 brings a 20 year-old type magazine back to life and reaches back in time to the birth of the classic typefaces we know, love, and use all the time. Lars Pryds pryds@mac.com

SNDSMagazine 2012|3

n As

a young journalist in the 1990ies, Pelle Anderson was curious to find out more about the typefaces used in the news print business he later had so profound an influence on, as one of the founders of Metro, the free newspaper published in cities all over the world today. But nothing much on the topic seemed to be available, so what was more obvious to the entrepreneur than to start his own magazine? So he did: DtP – Design Typografi Produktion – was published as a 16-page magazine from March 1992 to December 1995. The best from DtP has now been selected for a book, published by Pelle Anderson’s company A4-gruppen. The essays are about the great masters of type design, from the time when designing a typeface could be the project of a lifetime – and when the name of the font was also the name of the man behind it: Baskerville, Bodoni, or Garamond, to name a few. As well as being celebrated craftsmen, these giants in type history were big personalities with often tumultuous lives. It is very

entertaining to read about, although we have may heard their stories before, and well written by people who know the type trade from the inside. Guest writers Gerard Unger (designer of Swift, Amerigo, Gulliver et al.) and Matthew Carter (Charter, Bell Centennial, Verdana) supplement the Swedish writers. They also help bring the book into the present – although we are still in pre-OpenType time. The interview with Swedish graphic designer Bo Berndal, who has also designed more than 50 typefaces (eg. Bosis, Magellan, Nordik, Pocketype), is almost worth buying the book for alone. Berndal sits down with members of the DtP staff for a relaxed talk about his work with the design and usage of type, and the talk takes the group from the cumbersome process of cutting stencils in plastic film to comparing the style of fonts to that of a sleak black MG sportscar or a bragging Cadillac. This is what design is all about: aknowledging the value of different personalities and exchanging experience. The combination of classic and avantgarde approach to typography was a trademark of the magazine – which was reflected in the design of the

publication. A post in the A4 archives mention the use of the following fonts in the magazine: For body copy: New Century Schoolbook (designed by Morris Fuller Benton 1917–23), later replaced by Gerard Unger’s first version of his popular typeface Swift (1985); for headlines: Franklin Gothic (Morris Fuller Benton 1903). The logo was designed using (rather reluctantly) Neville Brody’s Industria (1990), and the number of each edition was set in Senator (Zuzana Licko 1989). clean and simple design The book is kept in a very simple design, thanks to art director Otto Degerman and graphic designer Andrejs Ljunggren, with a pleasant use of white space with black and dark blue type specimens to illustrate the text. The first and last pages of the book are delicate portraits of the type designers, created as full page illustrations using a pattern of the type designers’ own typefaces on a strong yellow background. Very elegant. Other illustrations show how some of the original DtP pages looked like. They are reproduced here in blue – possibly as a hommage to the originals which were printed in a dark blue.

PurE TyPE Opening spread for the essay about Eric Gill (1882–1940); portraits painted in type of Morris Fuller Benton (1872–1948) and Bo Berndal (1924– ); and an illustration showing the original DtP magazine.

Share your fascination of type n Facebook

for type fans? Well, not quite, although there are similarities. But the Fonts In Use-blog has been relaunched as a website where everyone can register and upload images of design – as long as type is clearly visible. Each image (or a series of images) is called a “use”, and the “uses” are categorized by typeface (Helvetica, Gotham etc.), format (book, poster, webtype etc.), and industry (art, entertainment, lifestyle, etc.) and added to the “Collection”, which is now the core of the site. “The site you see now is the site we always wanted Fonts In Use to be: a living resource that is useful to anyone who uses type — whatever their field or experience”, as Stephen Coles, one of the people behind Fonts In Use, said in a blog post in July, announcing the new site. Once you have registered for a free account, it’s really easy to submit your favourite images of great typographic design. Just click the “Add use” link from any page on the site, and you land on a form page where you can add details about the

image(s). There’s even a “bookmarklet” – which you can drag to your bookmarks toolbar and then click on it whenever you see an image you want to contribute. The submitted images will not be visible to other users until approved by the FIU editors – probably a good way to maintain housekeeping of the site and to make sure it will not turn into a chaotic mess like – hmm, Facebook. The site is supported by FontBureau (and other foundries) and relies on FontBureau’s archives to automatically generate the “badge” showing the typeface featured in each “use”. For “uses” of fonts not in stock with FontBureau, you have the option of uploading a PNG type sample, which you easily create from a Photoshop template you download from the site. The editors will even try to locate the foundries that published the fonts (you cannot specify this in the upload form) and add a link to the foundry for you. –pryds E www.fontsinuse.com

Tidningstyper i brytningstid By Pelle Anderson, Matthew carter, christer Hellmark, Stefan Lundhem, Erik Nilsson and Gerard unger 168 pages, 23,5 x 15,7 cm, Hardback Price: 295 Swedish kronor plus shipping. Buy at www.a4.se

uSEr oF FoNTS When you register as a Fonts In Use user, you get a regular profile page, you can upload your own favourite type samples, “like” other peoples “uses”, and search in the enormous collection of type uses in the real world. A social platform for type nerds.

SNDSMagazine 2012|3

Illustrations showing some of the points being made in the articles would have been a great addition – when things get nerdy, like when comparing versions of the same font from four different type foundries, it would be a help to see the different shapes of, say, the miniscule g. But – this is a minor glitch in an otherwise perfect little typographic must-have. So go get it – if you are able to read Swedish and were not a lucky subscriber to the original 29 issues of DtP back in the nineties. I sure would have liked to have been – but the book is a great way to catch up. n

News design with a Mediterranean flavor SND-E, the Spanish chapter of the Society, was the first to be launched outside the USA. Now also including Portugal, the other country on the Iberian Peninsula, SND-E is an important player in the graphics scene and organizor of the “Pulitzer of journalistic infographics”: The Malofiej Awards, as well as the ÑH Awards for The Best in Journalistic Design Spain and Portugal. Regional director Javier Errea explains why and how the region’s news design became some of the very best in the world.

Jury The complete Malofiej 20 jury assembled in Pamplona.

Javier Errea javier@erreacomunicacion.com

SNDSMagazine 2012|3

n Spanish

newspaper design has enjoyed great prestige throughout the world for many years and has accumulated ever more awards and recognitions through the successive calls for submissions from the SND and other institutions. The right combination of rigor and creativity plus the talent of a great generation of pioneers has borne fruit in the form of dailies, supplements and magazines that still remain essential reference points: La Vanguardia, Tentaciones from El País, Metrópoli of El Mundo, Heraldo de Aragón, and El Correo. And what more can be said about such veritable masters as Mario Tascón, Rodrigo Sánchez, Toni Cases, Carlos Pérez de Rozas, Jaime Serra, Fernando G. Baptista and José Juan Gámez, among many others?

M20 The front door of the School of Communication in March, during M20.

Not forgetting, of course, infographics itself. Spanish infographics has been unanimously admired for over three decades! Professionals from dozens of countries have visited Spain (and also, more recently, Portugal, within the same region: Público, Diário and Jornal de Notícias, i...) in order to discover, understand and apply what has been happening in our country. “What’s the secret?” is a question often asked. In the beginning It all started in 1987 in Pamplona, a small town in the north of Spain of only 200,000 inhabitants. Question: what does Pamplona have that has attracted such a great flood of talent? Answer: the School of Communication at the University of Navarra. Under the direction of Juan Antonio Giner and Miguel Urabayen, two former professors who are truly pioneers and visionaries, the

University and the faculty launched in that year the First International Seminar on Press, Design and Computer Graphics for Macintosh users. The first Macs were coming into the newsroom. In Pamplona, professors Giner and Urabayen sensed a change and immediately got to work. Participating in that historic seminar were the likes of the aforementioned Tascón and Gámez, plus others, such as Tomás Ondarra (now Head of Infographics at El País), Javier Zarracina (formerly of El Correo, now with The Boston Globe) and Javier Sicilia. Soon after that, the SND launched its first chapter outside the United States. The choice was Pamplona. From Pamplona, the Spanish Chapter has been coordinating and promoting ever since – and for many years, all the activities of the SND in Europe, with the exception of Scandinavia. The subdivision and the birth of other re-

wINNErS Gold winners at M20: Internet Group do Brasil iG; The New York Times (Steve Duenes) and The National Geographic (Juan Velasco).

HoNorAry AwArD John Grimwade and his wife after being awarded the Alejandro Malofiej Award.

gions only came about years later when the organization reached its current configuration. Although the means are limited, everything is new, everything is yet to be done, and the pace is frenetic. The seed has been planted. Spanish media companies are beginning to discover in visual journalism an authentic lode for development. And Pamplona is the engine of that phenomenon, a true point of reference. The Malofiej Awards In 1993, this movement and fever culminated in the creation of the Malofiej Awards and Infographics World Summit, in honor of Alexander Malofiej, an Argentinian cartographer who pioneered modern infographics and who died in 1987. Miguel Urabayen discovered Malofiej during one of his many trips to Argentina in the eighties. In 2012, the SNDE just celebrated in grand style

the Malofiej twentieth anniversary. Despite the global crisis in the newspaper industry, the event is enjoying a time of extraordinary health: over 200 profes-

SND

GLOBAL n all SND members belong to

geographic regions, each represented by a regional director on the SND board. Some directors report directly to SND hQ, some are Presidents of an affiliate organization, like for example SND Scandinavia. in a series of articles, we give you a glimpse of what is going on in the rest of the world. our SND network really is a global one.

sionals from 30 countries gathered in March in Pamplona at the largest conference held so far. The 20th edition of the awards saw more than 1,500 entries from 148 media companies, setting a new record. As you may know, The New York Times captured the top two awards for Best of Show / The Peter Sullivan Award (in honor of the legendary British infographer) in the print and online categories. Not only that, the twentieth edition of the SNDE took the opportunity to present an honorary award to John Grimwade, Graphics Director at Condé Nast in New York, lecturer at the professional workshop “Show, Don’t Tell!” and a regular participant in the Malofiej throughout this time. Jaime Serra was recognized as the most influential graphics artist of the past two decades, as selected through voting that commenced in January and

SNDSMagazine 2012|3

ExHIBITIoN Different exhibitions are shown at the Malofiej summit – here, panels of the infographics historical exhibition by Augsburg University.

29 E

SNDSMagazine 2012|3

which was open to graphics artists from around the world. Also, three presentations on infographics were made and the book “Infographics. A Visual Definition” was published. Everything that happened in March can be read at the website created for the occasion, www.malofiej20.com, and the official website of the SNDE, www.snd-e.com, which is regularly updated. Juan Antonio Giner was succeeded as president of the SNDE by University of Navarra Professor Toni Piqué. Following him was Professor Maria Moya. Since 2000 the post has been held by Javier Errea, Director of the newspaper design studio Errea Comunicación. There has always been a link between the SNDE and the University

Javier Errea is the Principal of Errea Comunicación, a news design (print and digital) studio based in Pamplona, Spain. Javier graduated at the School of Journalism, University of Navarra, and attended a master’s degree program at the University of South Florida, USA. He has developed as reporter, editor, AME News and AME Visuals for many years in different regional newspapers. He has designed or redesigned more than 75 newspapers, magazines and websites all over the world. Among them, more recently, The Independent in London, Dagens Nyheter in Stockholm, Libération in Paris, Malayala Manorama in India, Expresso and i in Lisbon, Eleftheros Tipos in Athens, La Tercera in Santiago de Chile, Al Bayan in Dubai or HBL in Helsinki. Some projects by Errea Comunicación have been awarded World’s Best and Europe Best in the last years: i and Expresso in Lisbon, Eleftheros Tipos in Athens, El Economista in Madrid, Diario de Noticias and Heraldo de Aragón in Spain... Javier Errea was given a Life Achievement Award for his long contribution to SND. Errea Comunicación is currently working in countries such as New Zealand, Norway, Angola, Argentina, Brazil, Mexico or France. More info at E www.erreacommunications.com

of Navarra. The University does not provide funding, but its School generously houses the headquarters of the organization and hosts all the events that the SNDE organizes annually. voluntary organzation It is worth mentioning that the SNDE does not have a professional organization or a permanent secretariat behind it. There are no elections for president. As defined by the original agreement, the post is always to be held by a professor from the University of Navarra. There is no board as such. The registration of associate members is made directly in the United States to facilitate payments. Membership is not tracked, yet it has fallen dramatically since the golden days. The SNDE is now a purely voluntary initiative, in which every year the president is only supported by a select group of students from the department. The ÑH Awards Following the Malofiej, considered by professionals worldwide as the Pulitzers for journalistic infographics, in 2004 the ÑH Awards for The Best in Journalistic Design Spain and Portugal were launched. The ÑH Awards are the second big event, the second big challenge for the SNDE every year since. With the ÑH, whose annual conference takes place in November in different cities of the Iberian Peninsula, the SNDE seaks to promote quality visual journalism in the media and especially among the small and mediumsized companies of the two countries. The ÑH8, in 2011, received 2,420 entries from 63 media firms. The jury awarded 176 medals: 27 gold, 50 silver and 99 honorable mentions (bronze). This year the ÑH will celebrate its ninth edition. In November, Madrid will once again host the ninth ÑH Awards and congress. Former host cities include Valencia, Barcelona, Lisbon, Zaragoza, and La Coruña. Up until now the SNDE has sought out the support of a local host media company to help defray some of the organizing costs. For the first time in 2011 the economic crisis prevented this support from materializing and the SNDE had to bear all expenses for the event. In addition to all the above, the publication of two books a year should also be mentioned. Each book includes essays and the award-winning entries from the ÑH and Malofiej Awards of

that year. The SNDE is responsible for the coordination, editing, design and production of these volumes, which have become essential reference works, avidly sought by professionals. All ÑH and Malofiej books can be purchased at the SNDE website. There’s no secret Is there a secret why Spain has so many good graphics artists and designers? I have been asked this many times. No. Unfortunately, newspaper design and graphics are specialties with little tradition in Spanish universities. The demand for graphics artists, in particular, is great even today, but there are no centers that specifically train professionals in this discipline. Here there is, without a doubt, a great development opportunity. However, the economic crisis and the crisis of the industry are severe; in Spain and Portugal the main challenge now for our professionals is to prove their worth and hold on to their jobs. Only by becoming true communicators, authentic visual journalists and providers of added value and (why not say it?) information, can we designers have a chance of surviving the crisis. The boom in design and infographics revolutionized our newspapers and magazines, and then our websites, but this boom has now passed. And although the crisis is not at all the fault of designers and graphics artists, I have always said that for many years these visual journalists were more visual than journalists and were resting on their laurels. The SND is a professional organization, as much in Spain as in the U.S.A., and has suffered the consequences of the crisis and has, in my view, also been resting a bit on those laurels. I believe it is our responsibility to provide professionals and media companies with multiple platforms for training and for truly exciting and affordable exchanges. Only in this way will the events of the SND continue to be attended. Because today, with universal access to information via the Internet, conferences are less important than ever. More than 20 years after, we feel proud of what we achieved in Spain and Mediterranean region. Maybe it is the current atmosphere which makes us n feel a little bit pessimistic … E www.snd-e.com E www.malofiej20.com

Great design in Region 14, recommended by Javier Errea:

The Sunday column by Jaime Serra. Printed in La Vanguardia, Barcelona. The most innovative, original opinion column in the entire world. A visual weekly surprise by the most influential graphics artist of the last two decades.

Ling magazine (lingmagazine.es). The best airline magazine you can imagine. An airline magazine that does not look like an airline magazine. Made by Brands & Roses since 2010. dinheiro vivo

FAZEDORES / 14-19

Turismo pelas ruas da Lisboa real Ele ajuda-o a pedi-la em casamento Relva artificial procura companheiros

Enviar ‘e-mails’ com conhecimento para todos? Nunca o faça MAIS NOTÍCIAS / 6

Electricidade só vai subir 5% O regulador queria 30%, mas isso iria estragar a privatização da EDP CAPA / 4-5

Os 10 direitos que vão ao tapete com o Orçamento de Passos Coelho Conheça os cortes que vão começar a mudar a sua vida já em 2012. Não há tempo para se adaptar: a partir de 1 de Janeiro estas medidas entram mesmo em vigor. Não há como fugir delas

BUZZ / 22

Chegou o momento de acabar com o iPod?

Portugal is the land of the best visual newspapers in the region. Don’t miss recent redesigns of Publico (Lisbon) and Jornal de Notícias (Porto). Have a look at Dinheiro vivo, both printed and online. Global Notícias (Diário de Notícias + Jornal de Notícias) merged Business crews in 2011 and launched first a financial website, then a unique Saturday printed supplement. And don’t forget SND World’s Best i and Expresso both in Lisbon.

yorokobu (www.yorokobu.es). A fresh, original, fantastic monthly magazine to look at. Huge creativy. Superb covers. One of the big surprises of the last ÑH8 competition. IL in Milano, Italy. Art Director Francesco Franchi cooks a monthly jewel for Il Sole 24 Ore, the largest business newspaper in the country and one of the largest in Europe. IL is an incredible printed magazine plenty of visual surprises and new narratives.

SNDSMagazine 2012|3

| N.º 7 | ESTE CADERNO FAZ PARTE INTEGRANTE DO ‘DIÁRIO DE NOTÍCIAS’ N.º 52 053 E DO ‘JORNAL DE NOTÍCIAS’ N.º 136 DO ANO 124

Sábado, 15 de Outubro de 2011 dinheirovivo.pt

SNDS Magazine 2012|3 The President

The Olympic Games in London are over – time for the Olympic Games in design SNDS President Anders Tapola anders.tapola@smp.se n The

Olympic Games in London are over. And as usual the great emptiness arises afterwards. The United States of America, China and Great Britain, in that order, won the most medals. And Scandinavia made a really decent effort. Olympic gold is usually nothing to get rich off. It is the honor that is most important. The best athletes in the world make up in an honest fight. * The same can be said about SND Scandinavia’s Best of News Design. The most prestigious event in Scandinavia is held in Copenhagen during SPACE_2012, on September 27–28. The best news designers in Scandinavia will compete for the medals. What denomination it is on the medals is revealed as usual during the gala dinner. * I like sports. And I like the idea of honest competition. During The Olympic Games in London I have watched a whole lot of TV, of course. But the most interesting (and often in-

photo: leNa guNNarSSoN

teractive) reports about the games have been shown in other channels. Google, for example, has offered various Olympic games every day during The Olympics. The inventiveness in the media has been fantastic. The New York Times made a wonderful interactive graphic video called ”One Race, Every Medalist Ever” after Usain Bolt’s Olympic record in 100-Meter Sprint. And soon we will have as many platforms in the media as events in the Olympics. It will certainly be reflected during SPACE_2012 in Copenhagen. The best lecturers from all around the world will show how they push the boundaries to be the best news designers. * Finally, to paraphrase Juan Antonio Samaranch’s classic words: ”Copenhagen 2012 will be the best SND Scandinavia workshop ever!” See you in Copenhagen in September! n illuStratioN: NytimeS.com

uSAIN BoLT vS. 116 yEArS oF oLyMPIc SPrINTErS Based on the athletes’ average speeds, if every Olympic medalist raced each other, Usain Bolt (the London version) would win. Screenshot from the New York Times’ wonderful interactive infographic ”One Race, Every Medalist Ever” showing how fast Usain Bolt really is – even comparing the medalists’ speed to that of the fastest American 8-year-old runner. See the graphic on http://nyti.ms/SclLFX