1 minute read
RUNNING A BUSY COLUMN
Talisha Cox, Owner of the Elite Hair Lounge salon group in London, offers her top tips for building a busy column.
Let’s Get Busy!
1STAY CONSISTENT WITH YOUR ‘NICHE’
What sets you apart from other hairdressers? Are you the best at blowdries, a colour connoisseur or textured hair specialist? Find your niche and clients will continue to come back.
2BOND BUILDING
Note down the little things you want to remember about your client for their next appointment. For example, how much sugar they take in their tea or an event they’ve told you about. This will make your client feel really special and listened to, and it’s a great way to build a lasting relationship.
3GET SNAP HAPPY
Offer to take before and after pictures with your client’s phone, during their appointment. They’ll be inclined to show other people their transformation in person and on social media. This wordof-mouth marketing is priceless.
4BE REALISTIC
Always work within your client’s budget and lifestyle to encourage return appointments. The more realistic a salon visit regime is, the more likely they are to come back.
5STAY CONNECTED
Give your clients a friendly courtesy call if they are overdue on an appointment. They may appreciate the nudge and just not had the time to rebook. A little friendly encouragement can keep your column busy.
