The Aspen Times Media

MEDIA KIT NEWSPA P E R S

•

M A G A Z IN ES

•

W EB SI T ES

•

D I G I TA L

•

E V E NT S

314 E. Hyman Ave. #101, Aspen, CO 81611 | 970.925.3414 | www.aspentimes.com U PD ATED J AN U ARY 2015

MARKET OVERVIEW THE ASPEN TIMES

THE ASPEN TIMES

r 26, FREE • Friday, Septembe

2014

.COM

SINCE 1881

MORNING STROLL

COURTESY PHOTO

Basalt fishing guide Joe

Kayafas.

A big catch

Basalt fishing guide pulls struggling man out of Fryingpan River Scott Condon

The Aspen Times

the has a great story about Fishing guide Joe Kayafas fisherman but he’s talking about a one that didn’t get away, rather than a fish. fishing Anglers in Basalt, was Kayafas, of Frying Pan were two clients Tuesday. They the Fryingpan River with car when of water to another by moving from one section man in what appeared to be a one of his passengers spotted Road.

Pan 10 miles up Frying distress in the river about

KAYAFAS, A5

Resident: Fix at Burlingame took too long Karl Herchenroeder The Aspen Times

Phase II moved into Burlingame A family that recently after with the city of Aspen affordable housing is frustrated damage this summer for water-leak waiting about a month one to get fixed.

— who have three toddlers, Joe and Laura Quigley disof two families that were born June 23 — are one Drive their units at 440 Paepcke placed in August when ased failure. Centennial-b were damaged by a plumbing

BURLINGAME, A6

CHRISTINA CAPASSO/SPECI

Lauren Waldron walks along

the Tom Blake Trail in Snowmass

with her 9-month-old son

ModeRn Red Mountain residence with in this new Red Mountain

FAST, FRIENDLY & CONVENIENT! 685 E. COOPER AVE

970.920.7230 M-F 8-8pm, Sat 9-6pm, Sun 10-6pm

Mountain meets modern of the art design and attention grabbing State serendipitous results. that one would expect with all the elements details create a home 0 from this special home.

offeRed foR: $15,995,00

A. SCOTT DAVIDSON mobile (970) 948-4800

| AspenAssociatesRealtyGroup

AL TO THE ASPEN TIMES

Griffin on Thursday morning.

520 EAST COOPER AVE. OPEN 11 A.M. to 8 P.M. ASPEN'S FINEST RETAIL CANNABIS EXPERIENCE

.com

/ office (970) 544-5800

The Aspen Times offers both a daily print product along with a website that keeps readers apprised with the latest news throughout the day. Compelling news, lifestyle features, sports stories and a strong editorial voice are the hallmarks of coverage for The Aspen Times, located in the heart of the Rocky Mountains, where world-class music, dining , intellectual, leisurely and athletic pursuits are mere footsteps away.

THREE AMAZING FACTS!

1

Aspen is the seat of Pitkin County, which has recorded at least $1 billion in total real estate sales in 2010, 2011, 2012, 2013 and 2014.

2 3

Travel + Leisure named Aspen the #1 place in the United States for holiday cheer.

Established in 1881, The Aspen Times is the city’s oldest business.

THE ASPEN TIMES | 314 E. HYMAN AVE. #101 | ASPEN, CO 81611 | 970.925.3414 | WWW.ASPENTIMES.COM

PAGE 2

DEMOGRAPHICS — ASPEN, CO —

— PITKIN COUNTY, CO —

HOUSEHOLD INCOME $150K AND HIGHER =

HOUSEHOLD INCOME $150K AND HIGHER =

BACHELOR’S DEGREE =

BACHELOR’S DEGREE =

OWNER OCCUPIED UNITS =

SOURCE: DemographicsNow

23% MEDIAN AGE = 47 63.8%

22% MEDIAN AGE = 38.7 55.3%

52.1%

RENTER OCCUPIED UNITS =

47.7%

SOURCE: DemographicsNow

— ASPEN, CO REAL ESTATE — AVERAGE HOME (LIST) PRICE =

$4,955,624

AVERAGE HOME (LIST) PRICE PER SQUARE FOOT = .

$712

SOURCE: Realtor.com, 2/10/14

THE ASPEN TIMES | 314 E. HYMAN AVE. #101 | ASPEN, CO 81611 | 970.925.3414 | WWW.ASPENTIMES.COM

PAGE 3

OUR AUDIENCE Print

AVERAGE HOUSEHOLD INCOME

POWERFUL REACH •

80% of second homeowners and visitors read the print edition of The Aspen Times on a daily basis.*

•

Our audience remains affluent and educated, and that means more purchasing power. †

•

72% of second homeowners and visitors read the print edition of The Aspen Times on a weekly basis.*

•

No matter the device, local newspaper websites are a big part of the “mix” of websites visited in the last week. †

•

Nearly 2 out of 3 adults, ages 25-34, have read a newspaper in print, online or on their mobile device in the last week. †

•

4 out of 5 adults have acted on newspaper advertising during the last 30 days. †

* SOURCE: 2012 Aspen Times Reader Survey

THE ASPEN TIMES | 314 E. HYMAN AVE. #101 | ASPEN, CO 81611 | 970.925.3414 | WWW.ASPENTIMES.COM

† SOURCE: Newspaper Association of America

PAGE 4

OUR AUDIENCE Digital

www.AspenTimes.com 30-Day Traffic (Monthly Average)

Unique Visitors

132,702

Page Views

925,167

Visits

330,788

DIGITAL SERVICES

ADDITIONAL DIGITAL OPTIONS •

Mobile and tablet platform

•

Display ads

•

Social media marketing

•

Local news audience extension

DISPLAY ONLINE

•

Targeted audience extension

•

Banner advertisements

•

Targeted blast emails

•

Peelbacks

•

Trackable phone numbers

•

Skins

•

Search marketing

•

Video advertisements

•

Steal today’s deal

We have expanded our digital marketing options so you can expand your reach. The Aspen Times offers a wide variety of digital solutions to ensure that your message gets to your targeted market.

THE ASPEN TIMES | 314 E. HYMAN AVE. #101 | ASPEN, CO 81611 | 970.925.3414 | WWW.ASPENTIMES.COM

PAGE 5

PRODUCT SNAPSHOT Reach Aspen’s best consumers with The Aspen Times Product Profile

WINEINK: TALK OF THE TOWN

Product Profile

FREE • Friday, September 26, 2014

SINCE 1881

MORNING STROLL

COURTESY PHOTO

Basalt fishing guide Joe Kayafas.

Basalt fishing guide pulls struggling man out of Fryingpan River

Scott Condon

The Aspen Times

Fishing guide Joe Kayafas has a great story about the one that didn’t get away, but he’s talking about a fisherman rather than a fish.

Kayafas, of Frying Pan Anglers in Basalt, was fishing the Fryingpan River with two clients Tuesday. They were moving from one section of water to another by car when one of his passengers spotted what appeared to be a man in distress in the river about 10 miles up Frying Pan Road.

KAYAFAS, A5

Resident: Fix at Burlingame took too long

Karl Herchenroeder The Aspen Times

A family that recently moved into Burlingame Phase II affordable housing is frustrated with the city of Aspen after waiting about a month this summer for water-leak damage to get fixed.

Joe and Laura Quigley — who have three toddlers, one born June 23 — are one of two families that were displaced in August when their units at 440 Paepcke Drive were damaged by a plumbing failure. Centennial-based

BURLINGAME, A6

CHRISTINA CAPASSO/SPECIAL TO THE ASPEN TIMES

Lauren Waldron walks along the Tom Blake Trail in Snowmass with her 9-month-old son Griffin on Thursday morning.

Red Mountain ModeRn

Mountain meets modern in this new Red Mountain residence with serendipitous results. State of the art design and attention grabbing details create a home with all the elements that one would expect from this special home.

offeRed foR: $15,995,000

685 E. COOPER AVE 970.920.7230 M-F 8-8pm, Sat 9-6pm, Sun 10-6pm

16

||

A&E: ‘TRUE-LIFE ADVENTURES’ TAKE OFF

36

FIND IT INSIDE

Publication Name: Snowmass Sun (Free) Publication Frequency: Weekly, every Wednesday Quantity/Distribution: Average Circulation 3,000 Geographic Area: Snowmass Village (81615)

Product Profile

Product Profile

GEAR | PAGE 14

Publication Name: Art in Aspen (Free) Publication Frequency: Twice a year Quantity/Distribution: 11,000 in local businesses, hotels, restaurants, airport, galleries, information booths and dedicated stands Geographic Area: Aspen (81611, 81612), Snowmass Village (81615), Basalt (81654), El Jebel (81621) WINTER 2014

A. SCOTT DAVIDSON | AspenAssociatesRealtyGroup.com

520 EAST COOPER AVE. OPEN 11 A.M. to 8 P.M. ASPEN'S FINEST RETAIL CANNABIS EXPERIENCE

mobile (970) 948-4800 / office (970) 544-5800

Product Profile

Publication Name: The Aspen Times Weekly (Free) serving up SNOWMASS Publication Frequency: Weekly, every Thursday Quantity: Average circulation 6,500 Distribution: Geographic Area: Aspen (81611, 81612), Snowmass Village (81615), Basalt (81654), El Jebel (81621) CULTURE/CHARACTERS/COMMENTARY

.COM

Publication Name: A big catch The Aspen Times (Free) Publication Frequency: Daily, 7 days a week Quantity: Average circulation 8,500 Distribution: Geographic Area: Aspen (81611, 81612), Snowmass Village (81615), Basalt (81654), El Jebel (81621) FAST, FRIENDLY & CONVENIENT!

JANUARY 16 - 22, 2014 • ASPENTIMES.COM/WEEKLY

A FREE PUBLICATION OF THE ASPEN TIMES

THE ASPEN TIMES

Publication Name: In Aspen magazine (Free) Publication Frequency: Twice a year Quantity/Distribution: 17,500 in local businesses, hotels, restaurants, airport,

three days IN ASPEN TIPS FOR MAXIMIZING YOUR WEEKEND

apres-ski HEAVEN THIS SEASON’S HOTTEST BARS AND COCKTAILS

CHRIS DAVENPORT THE ASPEN BIG-MOUNTAIN SKIER REACHES NEW HEIGHTS

take a

TOUR

CROSS-COUNTRY SKIING OFFERS A NEW PERSPECTIVE

A FREE PUBLICATION OF THE ASPEN TIMES » 2014-2015

galleries, information booths and dedicated stands Geographic Area: Aspen (81611, 81612), Snowmass Village (81615), Basalt (81654), El Jebel (81621)

THE ASPEN TIMES | 314 E. HYMAN AVE. #101 | ASPEN, CO 81611 | 970.925.3414 | WWW.ASPENTIMES.COM

PAGE 6

COVERAGE AREA

SOURCE: Google

C IT Y

Z IP C O D E T H E A SPEN TI M ES

ASPEN TI M ES W EEKLY

SN O W M ASS SU N

ASPEN 81611 YES YES YES ASPEN 81612 YES YES YES SNOWMASS 81615 YES YES YES BASALT 81654 YES YES YES EL JEBEL

81621 YES

YES

YES

CARBONDALE* 81623 YES YES NO GLENWOOD SPRINGS* 81601 YES YES NO *limited distribution

THE ASPEN TIMES | 314 E. HYMAN AVE. #101 | ASPEN, CO 81611 | 970.925.3414 | WWW.ASPENTIMES.COM

PAGE 7

WHO WE ARE

GENERAL MANAGER Samantha Johnston 970-429-9195 sjohnston@aspentimes.com EDITOR Lauren Glendenning 970-429-9120 lauren@aspentimes.com ADVERTISING DIRECTOR David Laughren 970-429-9180 dlaughren@aspentimes.com ACCOUNT MANAGERS William Gross 970-429-9171 bgross@aspentimes.com Ashton Hewitt 970-429-9177 ahewitt@aspentimes.com Tim Kurnos 970-429-9174 tkurnos@apsentimes.com Louise Walker 970-429-9178 lwalker@aspentimes.com Max Vadnais 970-429-9181 mvadnais@aspentimes.com ADVERTISING ASSISTANT Amy Laha 970-429-9125 alaha@aspentimes.com CLASSIFIED AD MANAGER Christine Schriock 970-384-8969 cschriok@cmnm.org CIRCULATION MANAGER

For advertising rates, please contact one of our Account Managers THE ASPEN TIMES | 314 E. HYMAN AVE. #101 | ASPEN, CO 81611 | 970.925.3414 | WWW.ASPENTIMES.COM

Maria Wimmer 970-429-9123 mwimmer@aspentimes.com

PAGE 8

MARKET OVERVIEW THE ASPEN TIMES WEEKLY

TOWN WINEINK: TALK OF THE

16

||

URES’ A&E: ‘TRUE-LIFE ADVENT

• ASPENTIME S.COM/WEE JANUARY 16 - 22, 2014

KLY

TAKE OFF

36

FIND IT INSIDE

GEAR | PAGE 14

CULTURE/CHARACTERS

The Aspen Times Weekly offers readers a look at the culture and characters that make Aspen unique, with weekly columns on food, wine, gear, cocktails, as well as in-depth feature stories, arts coverage, social columns and more.

/COMMENTARY

serving up

SNOWMASS

THREE AMAZING FACTS!

1 2 3

Aspen’s only weekly magazine.

The only local publication featuring The New York Times Sunday crossword puzzle.

More than a dozen local columnists each week.

A perfect complement to The Aspen Times’ daily edition, the Aspen Times Weekly goes a little deeper and has a little more fun than your standard newspaper. Designed like a magazine, with a glossy cover, outstanding photography, engaging copy and creative packaging, the Weekly draws readers in from cover-to-cover.

THE ASPEN TIMES WEEKLY | 314 E. HYMAN AVE. #101 | ASPEN, CO 81611 | 970.925.3414 | ISSUU.COM/THEASPENTIMES

MARKET OVERVIEW THE SNOWMASS SUN

Snowmass Village is a tight-knit mountain community, with a yearround population of 2,967 nestled beneath the second largest ski area in the country. Snowmass, one of Aspen Skiing Co.’s four area mountains, consistently ranks high in ski and snowboarding magazine reader polls. Its three conference centers and large hotels make it popular for group business, and it is just a few miles away from an airport served by three major airlines.

THREE AMAZING FACTS!

1 2 3

Snowmass ranked No. 9 on Ski magazines list of “Best Ski Resorts in the West” in 2013.

Two new hotels are expected to open in 2015.

Called “America’s best family mountain” by Travel + Leisure.

After stalled development during the recession, Snowmass Village is poised for sustainable, positive growth in the coming years. That will draw new businesses and more visitors as infrastructure, resources and lodging continue to expand.

SNOWMASS SUN | 314 E. HYMAN AVE. #101 | ASPEN, CO 81611 | 970.925.3414 | WWW.SNOWMASSSUN.COM

DEMOGRAPHICS POPULATION

ANNUAL HOUSEHOLD INCOME

DEMOGRAPHICS: DEMOGRAPHICS: Income Income

2,967 SNOWMASS VILLAGE, CO 4%

4%

6%

7%

30%

16%

18%

HOUSEHOLDS

18%

Full-Time

1,424 SNOWMASS VILLAGE, CO 4%

n 7% = 67 Full-Time Residents 30% n = 29 Part-Time Residents n = 117 All Respondents

18% 18%

BUSINESS COMMUNITY

3,228 PITKIN COUNTY, CO

18%

10% 30% 16%

16% FULL-TIME RESIDENTS

16%

Full-Time

n = 67 Full-Time Residents n = 29 Part-Time Residents n = 117 All Respondents

< $50,000 $50,001 - $75,000 Full-Time $75,001 - $100,000 3% $100,001 -7% $150,000 n = 67 Full-Time Residents $150,001 $200,000 14% n = 29 Part-Time Residents $200,001 - $250,000 n = 117 All Respondents $250,001 +

10% n = 67 Full-Time Residents 66%

n = 29 Part-Time Residents n = 117 All Respondents

PART-TIME RESIDENTS

Part-Time

7% 19% 14%

21%

4% 8% 66%

66%

4% 8%

10% ALL RESIDENTS

Part-Time All

< $50,000 $50,001 - $75,000 Part-Time $75,001 - $100,000 19% $100,001 - $150,000 21% < $50,000 $150,001 - $200,000 $50,001- -$250,000 $75,000 4% $200,001 11% $75,001+- $100,000 $250,001 8% $100,001 - $150,000 $150,001 - $200,000 $200,001 -17% $250,000 21% $250,001 +

63

All

SNOWMASS Sun Reader Survey, April, 2013

< $50,000 $50,001 - $75,000 $75,001 - $100,000 $100,001 - $150,000 $150,001 - $200,000 $200,001 - $250,000 $250,001 +

SOURCE: Borrell Associates 63

SNOWMASS SUN | 314 E. HYMAN AVE. #101 | ASPEN, CO 81611 | 970.925.3414 | WWW.SNOWMASSSUN.COM

2

4% 8%

3% 7% 11% 10% 14% 17%

21%

18% DEMOGRAPHICS: Full-Time Part-Time Income

6%

SOURCE: DemographicsNow

DEMOGRAPHICS: Income 3%

30% 14%

4% 6% 18% 66%7%

18%

SOURCE: DemographicsNow

7%

6% 3% 7%