The Fence Post Media Kit

MEDIA KIT NEWSPA P E R S

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M A G A Z IN ES

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W EB SI T ES

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D I G I TA L

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501 8th Avenue, Greeley CO 80631 | 1-800-275-5646 | www.thefencepost.com U PD ATED FEB R U ARY 2015

E V E NT S

MARKET OVERVIEW For 35 years, The Fence Post has maintained a tradition of excellence among regional farmers and ranchers, ‘cultivating news and information to better your life since 1980’.

The Fence Post is the publication regional farmers and ranchers rely on for industry news, current market information, entertaining features and educational columns.

Picture yourself as a sales rep for an agricultural product; feed, seed, farm equipment, animal health, crop protection, etc. The key to your success lies in your ability to identify and spend time with local prospects that have both the need for your product or service and the ability to purchase your product or service.

The farmers and ranchers that The Fence Post reaches represent a combined market of over $44 billion in farm inputs. This audience definitely has the need, and the ability, to purchase your product or service. Your customers are our readers!

The Fence Post covers the key markets in Colorado & Nebraska in addition to Wyoming and Kansas. This region is an agricultural leader in cattle, grain, hogs, sheep, goat and lamb production.

THREE AMAZING FACTS!

1 2

People spend an average of 3 hours with our publication.

47% of Colorado’s total land areas are used for Agriculture. 93% of the land area in Nebraska is used for Agriculture.

3

95% of our readers check The Fence Post for advertising and classified ads.

Farming is the leading occupation in the state of Nebraska and is very near the top through the vast majority of Colorado. The Fence Post has paid subscribers in every county in Colorado & Nebraska.

The Fence Post has the unique ability to reach farmers and ranchers as well as city dwellers with small acreages that enjoy the western lifestyle.

Special publications include our twice annual Real Estate Guide, the Colorado Horse Expo Program Guide, the Breeders Connection, the Rodeo review and Summer Events publications.

THE FENCE POST | 501 8TH AVENUE, GREELEY CO 80632 | 1-800-275-5646 | WWW.THEFENCEPOST.COM

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DEMOGRAPHICS 92%

OF OUR READERS TURN TO THE FENCE POST TO FIND AND READ AUCTION ADS.

91%

• 54% of our readers plan to purchase or invest in home improvements in the next 12 months.

• 61% of our readers are male, 39% are female.

• 56% of our readers plan to purchase boots or clothing in the next 12 months.

OF OUR READERS ARE INTERESTED IN CATTLE AND BEEF PRODUCTION.

84%

OF OUR READERS OWN, OPERATE, OR WORK ON AN ACTIVE FARM OR RANCH OR WORK FOR A BUSINESS THAT SERVICES OR SUPPORTS THE AG COMMUNITY.

83%

OF OUR READERS OWN HORSES FOR WORK OR PLEASURE.

THE FENCE POST | 501 8TH AVENUE, GREELEY CO 80632 | 1-800-275-5646 | WWW.THEFENCEPOST.COM

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OUR AUDIENCE Print In terms of buying equipment to run your operations, how far would you travel to buy the right equipment?

What equipment or items do you foresee purchasing to use in your operation or business in the next 12 months?

(Please check each that apply) 60

21%

50

38%

101 to 350 miles

32% 32% 30 20

28%

Not applicable to me 5

10

15

20

25

10

30

35

40

29%

25%

22% 15% 14%

11% 11% 4% 2%

0

SOURCE: 2014 FENCE POST READERSHIP STUDY

Cat tle

/L

ive

Bo

0

46%

40

13%

More than 350 miles

56%

ots / sto Fenc Clot ck (pip ing hin H e, M g (pa and wire ate ne lin , ele ria ls, g ct ls chu Eq ric tes uip ) ,t m A N Taubs, et ent ew ck c.) o &F No r Use eed ta dV p e Far plica hicle ble mi ng t Im o me ple me nt( s ATV ) Ho / rse UT V or Liv Trac est to ock r Tra iler (fo A r e cr xp ea an g Ski sion) e dS tee Com r bin e

Less than 100 miles

POWERFUL REACH The Fence Post has a powerful and targeted reach in Nebraska & Colorado. The majority of our subscribers read the Fence Post cover to cover every week. More than 90% of our subscribers read each issue. The Fence Post is the premium publication in the region for regional auction information.

Our audience is largely married home-owners with acreages. This audience ranges in income from $50,000-$150,000. Our readership is also very loyal, with the majority of our readers having been with us for at least 15 years. Our readers are either ag producers or running businesses that cater to the agricultural community.

Over 90% of readers find the information in the Fence Post useful. Over 87% of readers use the ads in the Fence Post to help them make a buying decision.

THE FENCE POST | 501 8TH AVENUE, GREELEY CO 80632 | 1-800-275-5646 | WWW.THEFENCEPOST.COM

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OUR AUDIENCE Digital WWW.THEFENCEPOST.COM 30-Day Traffic

(12 Month Average)

Page Views

85,533

Visits

27,780

Unique Visitors

17,019

DIGITAL SERVICES Advertise with a purpose. Thefencepost.com website has deeply engaged readers who are involved in farming, ranching and agriculture.

This audience is local, educated and has the spendable income to purchase your products.

The Fence Post website offers our clients several positions at various pricing levels. The share-of-voice model gives customers the ability to own a specific section of the Fence Post website based on the audience they want to turn into customers.

The site offers leader, big box, peel down, push down and web skin options. We can build your message using flash production to bring your ads to life.

The Fence Post can also help you with Search Engine Optimization as well as Facebook, depending on your business’s individual needs.

• 48% of our online readers are between the ages of 45-64.

• 55% of our online readers are male, 45% are female.

• 63% of our online traffic comes from desktops, 27% from mobile users, and 10% from tablets.

• Our average online user visits 3 pages of our website.

• Our average online reader spends 2:05 on our site.

THE FENCE POST | 501 8TH AVENUE, GREELEY CO 80632 | 1-800-275-5646 | WWW.THEFENCEPOST.COM

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PRODUCT SNAPSHOT

Reach the region’s best consumers with The Fence Post

Product Profile Publication Name: Breeders Connection Publication Frequency: Annually in December Quantity: 20,000 Distribution: To all our subscribers in Nebraska and Colorado plus numerous winter AG shows and events

Product Profile

Product Profile

Publication Name: The Fence Post Publication Frequency: Weekly on Mondays Quantity: 23,700 Distribution: Colorado, Nebraska, and parts Wyoming and Kansas

Publication Name: Real Estate Guide Publication Frequency: Twice a year Spring and Fall of each year.

Quantity: 23,000 Distribution: Subscribers in Nebraska and Colorado.

Product Profile Publication Name: Summer Events and Rodeo Review Publication Frequency: May of each year.

Quantity: 23,000 total.

Rodeo Review 6,200 Summer Events 17,500 Distribution: Rodeo Review in Nebraska, Summer Events in Colorado.

THE FENCE POST | 501 8TH AVENUE, GREELEY CO 80632 | 1-800-275-5646 | WWW.THEFENCEPOST.COM

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COVERAGE AREA South Dakota Pierre

Wyoming

Cheyenne

Nebraska

Lincoln

Utah Moab

De nver

Topeka

Colorado Kansas

Subscribers in Every County in Colorado & Nebraska and in Every State in the Nation!

The Fence Post has subscribers and distribution points in all major cities in Colorado, including Denver, Colorado Springs, Fort Collins, Greeley & Grand Junction. The Fence Post also reaches well beyond the Front Range to the rural areas of the state. In Colorado, our strength is where agriculture is.

In Nebraska, the Fence Post reaches corn, wheat, sugar beet and cattle producing areas across the state. Major cities include Grand Island, Kearney, Hastings, North Platte, Scottsbluff & Alliance. The Fence Post also reaches in to Wyoming in to Cheyenne and the surrounding areas.

THE FENCE POST | 501 8TH AVENUE, GREELEY CO 80632 | 1-800-275-5646 | WWW.THEFENCEPOST.COM

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WHO WE ARE

MANAGER TJ Burr 970-392-4461 tburr@thefencepost.com EDITOR Kayla Young 970-392-4442 kyoung@thefencepost.com ACCOUNT MANAGERS SOUTHERN COLORADO Christine McGee 970-301-2191 cmcgee@thefencepost.com GREELEY, NORTHEAST COLORADO & WYOMING Mary Roberts 970-301-2192 mroberts@thefencepost.com DENVER, FORT COLL INS & THE FRONT RANGE Kristy Zado 970-590-0412 kzado@thefencepost.com NEBRASKA Gay Dawn Rogers 970-301-2190 grogers@thefencepost.com INSIDE SALES Stephen Luersen 970-392-4468 sluersen@thefencepost.com CLASSIFIED ADS 877-347-9122 classifieds@thefencepost.com CIRCULATION 800-275-5645

For advertising rates, please contact one of our Account Managers

THE FENCE POST | 501 8TH AVENUE, GREELEY CO 80632 | 1-800-275-5646 | WWW.THEFENCEPOST.COM

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