The Lahontan Valley Wetlands
2014 MEDIA KIT NEWSPA P E R S
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2152 Reno Highway, Suite H | Fallon, NV 89406 | 775-423-6041 | www.LahontanValleyNews.com
Churchill County High School Rodeo
MARKET OVERVIEW Fallon, located 74.6 miles east of Reno, is a rapidly growing community of 25,000 people. It is the county seat of Churchill County and a regional shopping hub for an additional 48,000 people living in several smaller communities in the surrounding area. Fallon’s strong agricultural heritage is evident through its vibrant summer Farmer’s Market, Cantaloupe Festival and Silver State International Rodeo - the second largest high school rodeo in America.
THREE AMAZING FACTS!
1
Churchill County produces enough dairy products to serve the needs of 1.2 million people.
2
Fallon is known as the ‘Oasis of Nevada’ because of the nearly 60,000 lush acres of alfalfa grown there.
3
Fallon has been the home of the Fallon Naval Air Station since 1942 and houses the Navy’s TOP GUN school.
The Lahontan Valley News was originally founded as the Churchill Standard in 1903. Swift Communications, a Nevada-based company, has owned and operated the newspaper since 2003. Serving the Lahontan Valley and surrounding communities, the paid newspaper is published on Wednesday and Friday, averaging 2,798 copies per edition. The Lahontan Valley News and its affiliated website, www.lahontanvalleynews.com, focus on local and community news. The Lahontan Valley News enjoys higher than average readership, with 75% of local adults saying they read the paper during the course of one week. The Lahontan Valley News has received numerous awards from the Nevada Press Association and the National Newspaper Association.
LAHONTAN VALLEY NEWS | 2152 RENO HIGHWAY, SUITE H | FALLON, NV 89406 | 775-423-6041 | WWW.LAHONTANVALLEYNEWS.COM
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DEMOGRAPHICS POPULATION OF CHURCHILL COUNTY
24,212 SOURCE: DemographicsNow
MEDIAN HOUSEHOLD INCOME OF CHURCHILL COUNTY
$53,544
• About 57% of the households in Churchill County are owner-occupied, speaking to the great investment our locals have in the region. • Over 80% of adults have acted on newspaper advertising with the last 30 days! That means readers are engaged with newspaper advertising and IT WORKS! SOURCE: NAA Nielsen Media Engagement Study Fallon 4H Members
SOURCE: DemographicsNow
HOUSEHOLDS IN CHURCHILL COUNTY
9,403 SOURCE: DemographicsNow
The Fallon Cantaloupe Festival
BUSINESS COMMUNITY
435 BUSINESSES ARE
LOCATED IN THIS AREA SOURCE: Borrell Associates LAHONTAN VALLEY NEWS | 2152 RENO HIGHWAY, SUITE H | FALLON, NV 89406 | 775-423-6041 | WWW.LAHONTANVALLEYNEWS.COM
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OUR AUDIENCE Print Fallon Labor Day Parade
Local newspapers index the highest of all media when it comes to engagement with ads!
POWERFUL REACH The Lahontan Valley News is proud to be the hometown newspaper of Churchill County! The residents of Churchill, and the surrounding areas, rely on The Lahontan Valley News for local news, as well as high-quality reliable advertising for local businesses. Fallon residents love to Shop Local! Make sure your company’s message is reaching the demographic you want: affluent, decision-making residents! Our most recent CAC publishers statement shows a circulation (including our e-edition) of over 3088!
• 3 out of 4 adults access their local newspaper every week! • 66% of adults ages 25-34 have read a newspaper in print, online or on their mobile devise within the last week. • Over 60% of adults use newspaper advertising (both print and online) to plan their shopping during the week.
LAHONTAN VALLEY NEWS | 2152 RENO HIGHWAY, SUITE H | FALLON, NV 89406 | 775-423-6041 | WWW.LAHONTANVALLEYNEWS.COM
SOURCE: NAA Nielsen Media Engagement Study
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OUR AUDIENCE
Fallon Chili Cookoff
Digital
Average 30-day internet traffic from Fallon and Fernley Unique Visitors
5,676
Page Views
4,761
Visits
11,869 SOURCE: Google Analytics
DIGITAL SERVICES Our digital market tools will help spread your business’ message throughout the region. Ask our consultants about website display ads, mobile advertising, social media marketing and search marketing. Make sure your clients and customers are going to find you!
• Over 30% of local consumers say they are “more likely to purchase products I see advertised in them” (local newspapers and newspaper websites). • Over 75% of newspaper readers have household incomes over $250,000 and have at least some postgraduate education, meaning the people seeing you message have buying power!
SOURCE: NV Energy and NAA Nielsen Media Engagement Study LAHONTAN VALLEY NEWS | 2152 RENO HIGHWAY, SUITE H | FALLON, NV 89406 | 775-423-6041 | WWW.LAHONTANVALLEYNEWS.COM
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PRODUCT SNAPSHOT Reach Churchill County’s best consumers with The Lahontan Valley News and our special publications
Product Profile:
The Lahontan Valley News Publication Frequency: Every Wednesday and Friday Quantity: 3088 on Fridays Distribution: Home delivery, single copy racks and e-edition Geographic Area: Fallon (89406), Fernley (89408)
Product Profile:
Product Profile:
Best of Fallon
Visitor’s Guide
Publication Frequency: Yearly Results of our local “Best of” Survey! Quantity/Distribution: Over 2700 copies distributed in The Lahontan Valley News
Publication Frequency: Yearly Glossy Magazine Quantity/Distribution: Over 3000 copies distributed in The Lahontan Valley News and by the Fallon Convention & Tourism Authority
Product Profile:
Product Profile:
The Desert Round Up Publication Frequency: Official Monthly Publication for the Fallon Naval Air Station Quantity/Distribution: Over 1400 copies are distributed at the Fallon Naval Air Station
99 Things to Do in Fallon and Beyond Publication Frequency: Yearly Glossy Magazine Quantity/Distribution: Over 3000 copies are distributed in The Lahontan Valley News
LAHONTAN VALLEY NEWS | 2152 RENO HIGHWAY, SUITE H | FALLON, NV 89406 | 775-423-6041 | WWW.LAHONTANVALLEYNEWS.COM
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WHO WE ARE GENERAL MANAGER/EDITOR Steve Ranson 775-423-6041 SRanson@LahontanValleyNews.com ADVERTISING DIRECTOR Pat Bridges 775-882-2111 PBridges@NevadaAppeal.com RETAIL ADVERTISING MANAGER Tonya Champa 775-881-1277 TChampa@NevadaAppeal.com BUSINESS DEVELOPMENT MANAGERS Andrea Goodrick 775-423-6041 AGoodrick@LahontanValleyNews.com Kimberly Keyser 775-423-6041 KKeyser@LahontanValleyNews.com INSIDE ADVERTISING ACCOUNT MANAGER Candice Lindsey 775-782-5121 CLindsey@LahontanValleyNews.com CLASSIFIED AD MANAGER Alsy Brinkmeyer 775-881-7326 ABrinkmeyer@SierraNevadaMedia.com CIRCULATION MANAGER Keith Sampson 775-423-6041 KSampson@LahontanValleyNews.com The Churchill County Rodeo
For advertising rates, please contact one of our Account Managers
LAHONTAN VALLEY NEWS | 2152 RENO HIGHWAY, SUITE H | FALLON, NV 89406 | 775-423-6041 | WWW.LAHONTANVALLEYNEWS.COM
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