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The dome of the capital building in Carson City

2014 MEDIA KIT NEWSPA P E R S

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M A G A Z IN ES

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W EB SI T ES

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D I G I TA L

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E V E NT S

580 Mallory Way | Carson City, NV 89701 | 775-881-2111 | www.NevadaAppeal.com

Carson High School graduation

MARKET OVERVIEW What will you find in Carson City? A vibrant state capital located between the Sierra Nevada Mountains and the Great Basin Desert, just a short half hour drive away from the Jewel of the Sierra, Lake Tahoe. Carson City has been Nevada’s state capital since its inception into the union in 1864 and is an exciting mix of history and new industry. Carson City sits conveniently close to the activity of both Lake Tahoe and Reno, so residents take advantage of year-round activities such as skiing, boating, hiking, shows and casino nightlife. Carson City is home to Nevada’s Governor’s Mansion, State Legislature and State Museum. Residents enjoy a lively local arts scene, multiple world-class golf courses, and captivating historical exhibits such as the Nevada Railroad Museum, and the country’s largest National Historic Landmark, Virginia City, whose main street still retains the look of an 1850s mining town.

THREE AMAZING FACTS!

1

Nevada was granted statehood on October 31, 1864, giving her the nickname The Battle Born State.

2

The largest silver find in world history, The Comstock Lode, was found in 1859 in Virginia City, just east of Carson City.

3

Carson City is the home to the Click Bond factory, a 10,000 square foot facility that manufactures fastening technology and holds over 30 national and international patents.

580 MALLORY WAY | CARSON CITY, NV 89701 | 775-881-2111 | WWW.NEVADAAPPEAL.COM

Proudly the Silver State’s oldest daily newspaper, the Nevada Appeal came into existence in May 1865. Swift Communications, a Nevada-based company, has owned and operated the Appeal since 1995. The Appeal is a paid newspaper published Tuesday through Sunday, with an average daily readership of 19,429 and an average Sunday readership of 25,537. The paper is the longest continually operating business in Carson City and will celebrate its 150th anniversary in 2015. The Nevada Appeal and its affiliated website, www.nevadaappeal.com, focus on local and community news, as well as major world and national headlines. Special publications include the Nevada Politics Guide, the Senior Services Directory, and the Official Nevada Day Guide. The Nevada Appeal takes great pride in being the capital city newspaper!

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DEMOGRAPHICS POPULATION OF CARSON CITY

54,253

• About 50% of the household in Carson City are owneroccupied, speaking to the great investment our locals have in the region.

• Over 80% of adults have acted on newspaper advertising with the last 30 days! That means readers are engaged with newspaper advertising and IT WORKS!

SOURCE: Demographics Now 2013

MEDIAN HOUSEHOLD INCOME OF CARSON CITY

$52,973 SOURCE: Demographics Now 2013

HOUSEHOLDS IN CARSON CITY

21,368

The Carson City Farmer’s Market

SOURCE: Demographics Now 2013

BUSINESS COMMUNITY

4,916 BUSINESSES ARE

LOCATED IN THIS AREA SOURCE: Demographics Now 2013 580 MALLORY WAY | CARSON CITY, NV 89701 | 775-881-2111 | WWW.NEVADAAPPEAL.COM

The Nevada Day Parade

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OUR AUDIENCE Print Participants in the Nevada Day 5K Fun Run

How do you most prefer to consume news?

other Visit a newspaper website

Visit a TV station website

Read a print copy of a newspaper

Go online and use various search engines

Listen to the radio

Watch television SOURCE: The Nevada Appeal Readers’ Survey

POWERFUL REACH The Nevada Appeal is proud to be the hometown newspaper of Nevada’s capital! The residents of Carson City, and the surrounding areas, rely on The Nevada Appeal for local and national news, as well as high-quality reliable advertising for local businesses.

Make sure your company’s message is reaching the demographic you want: affluent, decision-making residents! Our most recent CAC publisher statement shows a circulation (including e-edition) of almost 13,952 on weekdays and over 17,752 on Sunday!

• 3 out of 4 adults access their local newspaper every week!

• 66% of adults ages 25-34 have read a newspaper in print, online or on their mobile devise within the last week.

• Over 60% of adults use newspaper advertising (both print and online) to plan their shopping during the week.

SOURCE: Demographics Now 2013 580 MALLORY WAY | CARSON CITY, NV 89701 | 775-881-2111 | WWW.NEVADAAPPEAL.COM

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OUR AUDIENCE Digital Father’s Day Stewart Indian Powwow

WWW.NEVADAAPPEAL.COM 30-Day Traffic average over a 1-year period

Unique Visitors

85,049

Page Views

565,247

Visits

194,079 SOURCE: Google Analytics

DIGITAL SERVICES Our digital market tools will help spread your business’ message throughout the region. Ask our consultants about website display ads, mobile advertising, social media marketing and search marketing. Make sure your clients and customers are going to find you!

• Over 30% of local consumers say they are “more likely to purchase products I see advertised in them” (local newspapers and newspaper websites).

• Over 75% of newspaper readers have household incomes over $250,000 and have at least some postgraduate education, meaning the people seeing your message have buying power!

SOURCE: NAA Nielsen Media Engagement Study 580 MALLORY WAY | CARSON CITY, NV 89701 | 775-881-2111 | WWW.NEVADAAPPEAL.COM

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PRODUCT SNAPSHOT Reach Carson City’s best consumers with The Nevada Appeal and our special publications

Product Profile:

Health & Wellness Directory Publication Frequency: Yearly Glossy Digest Magazine Quantity: Over 30,000 copies distributed in all our local publications throughout Northern Nevada and Lake Tahoe.

Product Profile:

Carson Discoveries Publication Frequency: Yearly Glossy Magazine Quantity: : Over 15,000 copies distributed in our Carson City, Gardnerville and Minden publications.

580 MALLORY WAY | CARSON CITY, NV 89701 | 775-881-2111 | WWW.NEVADAAPPEAL.COM

Product Profile:

The Nevada Appeal Publication Frequency: Six days a week (Tues.-Sun.) Quantity: Weekdays – 13,952 and Sundays -17,752 Distribution: Home delivery and single copy racks and e-edition Geographic Area: Carson City (89460, 89701, 89702, 89703, 89704, 89705, 89706), Dayton (89403), Fallon (89406), Gardnerville (89410, 89460), Genoa (89411), Minden (89423), Silver Springs (89429), Virginia City (89440), Wellington (89444), Yerington (89447), South Lake Tahoe (96150) Product Profile:

Viewpoint

Publication Frequency: Twice Yearly Glossy Magazine Quantity: Over 18,000 copies distributed in our local publications in Carson City, Minden, Gardnerville and Fallon. Also distributed by the Northern Nevada Development Authority.

Product Profile:

The Official Nevada Day Guide Publication Frequency: Yearly Glossy Magazine Quantity: Over 25,000 copies distributed in our local publications throughout Northern Nevada, Lake Tahoe and at the Nevada Day Parade.

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Genoa

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Gar dner vi l l e

WHO WE ARE

PUBLISHER Mark Raymond 775-881-1269 MRaymond@NevadaAppeal.com EDITOR Adam Trumble 775-881-1221 atrumble@NevadaAppeal.com ADVERTISING DIRECTOR Pat Bridges 775-882-2111 PBridges@NevadaAppeal.com ADVERTISING MANAGER Tonya Champa 775-881-1277 TChampa@NevadaAppeal.com BUSINESS DEVELOPMENT MANAGERS Brad Bancroft 775-881-1234 BBancroft@NevadaAppeal.com Jerry Bryant 775-881-1254 JeBryant@NevadaAppeal.com Trebeca Itzen 775-881-1247 Trebeca@NevadaAppeal.com Jenny Treece 775-283-5504 JTreece@SierraNevadaMedia.com INSIDE ADVERTISING ACCOUNT MANAGER

The Nevada Day Parade

Candice Lindsey 775-782-5121 CLindsey@RecordCourier.com REGIONAL CLASSIFIED AD DIRECTOR

For advertising rates, please contact one of our Account Managers

580 MALLORY WAY | CARSON CITY, NV 89701 | 775-881-2111 | WWW.NEVADAAPPEAL.COM

Alsy Brinkmeyer 775-881-7326 ABrinkmeyer@SierraNevadaMedia.com CIRCULATION MANAGER Keith Sampson 775-881-1233 KSampson@SierraNevadaMedia.com

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