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The Carson Valley and Jobs Peak

2014 MEDIA KIT NEWSPA P E R S

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M A G A Z IN ES

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W EB SI T ES

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D I G I TA L

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E V E NT S

1503 Highway 395 North, Suite G, Gardnerville, NV 89410 | 775.782.5121 | www.recordcourier.com

The Carson Valley Day Parade

MARKET OVERVIEW What will you find in The Carson Valley? A community nestled at the base of the aweinspiring Sierra Nevada Mountain Range, just a short half hour drive away from the Jewel of the Sierra, Lake Tahoe. The Carson Valley boasts Nevada’s oldest settlement, Genoa, and don’t forget to visit Nevada’s oldest saloon, The Genoa Bar. Just as the Carson Valley is a gateway between the Sierra Nevada and the Great Basin Desert, it is also an intersection between quiet relaxation and exhilarating outdoor activities. The Sierra Nevada contains over 32,000 acres of skiable terrain and is home to the Tahoe Rim Trail, a 162 mile hiking trail circumnavigating the ridges surrounding Lake Tahoe. The Carson Valley is home to Tahoe Ridge Winery, multiple golf courses and backs up to hundreds of acres of uninhabited land, controlled by the Bureau of Land Management, and used by local residents for horseback riding, dirtbike and ATV riding. Visit downtown Minden, Gardnerville and Genoa for a fun, and historic, shopping experience. Make a special point not to miss the yearly celebration, Carson Valley Days, including a carnival, parade, and hot air balloon launch, or the holiday lighting of the Minden Town Gazebo and the Parade of Lights.

THREE AMAZING FACTS!

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The Carson Valley is just a short 20 minute drive from world class skiing at Lake Tahoe.

The Carson Valley is home to major industrial manufacturing, including at 300,000 square foot Starbucks Roasting Plant.

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Nevada’s oldest saloon, The Genoa Bar, is still a favorite watering hole among locals and visitors.

The Record-Courier was first started in 1875 as the Carson Valley News. The Record-Courier is owned and operated by Swift Communications, a Nevada-based company. The paid newspaper is published on Wednesday, Friday and Sunday, averaging approximately 6,004 copies per edition. The Record-Courier and its affiliated website, www.recordcourier.com, focus on local and community news. Special publications include the Carson Valley Almanac, the Douglas County Parks & Recreation Guide, and the Best of the Carson Valley.

1503 HIGHWAY 395 NORTH, SUITE G, GARDNERVILLE, NV 89410 | 775.782.5121 | WWW.RECORDCOURIER.COM

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DEMOGRAPHICS POPULATION OF DOUGLAS COUNTY

46,979 SOURCE: DemographicsNow

MEDIAN HOUSEHOLD INCOME OF DOUGLAS COUNTY

• About 55% of the households in Douglas County are owner-occupied, speaking to the great investment our locals have in the region.

• Over 80% of adults have acted on newspaper advertising with the last 30days! That means readers are engaged with newspaper advertising and IT WORKS!

$59,581

SOURCE: NAA Nielsen Media Engagement Study

SOURCE: DemographicsNow

HOUSEHOLDS IN DOUGLAS COUNTY

19,643

The Relay for Life

SOURCE: DemographicsNow

Douglas High School Graduation

BUSINESS COMMUNITY

437 BUSINESSES ARE

LOCATED IN THIS AREA SOURCE: Borrell Associates 1503 HIGHWAY 395 NORTH, SUITE G, GARDNERVILLE, NV 89410 | 775.782.5121 | WWW.RECORDCOURIER.COM

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OUR AUDIENCE

Minden Concert in the Park

Print Local newspapers index the highest of all media when it comes to engagement with ads!

POWERFUL REACH The Record-Courier is proud to be the hometown newspaper of The Carson Valley! The residents of Douglas County, and the surrounding areas, rely on The Record-Courier for local news, as well as high-quality reliable advertising for local businesses. Douglas County residents love to Shop Local! Make sure your company’s message is reaching the demographic you want: affluent, decision-making residents! Our most recent CAC publisher statement shows a circulation (including our e-edition) of over 6004!

• 3 out of 4 adults access their local newspaper every week!

• 66% of adults ages 25-34 have read a newspaper in print, online or on their mobile devise within the last week.

• Over 60% of adults use newspaper advertising (both print and online) to plan their shopping during the week.

1503 HIGHWAY 395 NORTH, SUITE G, GARDNERVILLE, NV 89410 | 775.782.5121 | WWW.RECORDCOURIER.COM

SOURCE: NV Energy and NAA Nielsen Media Engagement Study

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OUR AUDIENCE

The Annual CandyDance in Genoa

Digital

WWW.RECORDCOURIER.COM 30-Day Traffic average over a 1-year period

Unique Visitors

43,275

Page Views

369,941

Visits

122,799 SOURCE: Google Analytics

DIGITAL SERVICES Our digital market tools will help spread your business’ message throughout the region. Ask our consultants about website display ads, mobile advertising, social media marketing and search marketing. Make sure your clients and customers are going to find you!

• Over 30% of local consumers say they are “more likely to purchase products I see advertised in them” (local newspapers and newspaper websites).

• Over 75% of newspaper readers have household incomes over $250,000 and have at least some post-graduate education, meaning the people seeing you message have buying power!

SOURCE: NAA Nielsen Media Engagement Study 1503 HIGHWAY 395 NORTH, SUITE G, GARDNERVILLE, NV 89410 | 775.782.5121 | WWW.RECORDCOURIER.COM

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PRODUCT SNAPSHOT Reach the Carson Valley’s best consumers with The Record-Courier and our special publications

Product Profile:

The RecordCourier Publication Frequency: Every Wednesday, Friday and Sunday Quantity: 6612 Sundays Distribution: Home delivery, single copy racks, e-edition Geographic Area: Gardnerville (89410, 89460), Genoa (89411), Minden (89423), Wellington (89444), Carson City (89701, 89705), Markleeville (96120), and South Lake Tahoe (96158).

Product Profile:

Product Profile:

Carson Valley Almanac

Carson Valley Chamber Directory

Publication Frequency: Yearly Glossy Magazine Quantity/Distribution: Over 9000 copies distributed in The Record-Courier and throughout the Carson Valley region.

Publication Frequency: Yearly Glossy Magazine Quantity/Distribution: Over 5000 copies distributed in The Record-Courier and by the Carson Valley Chamber of Commerce.

Product Profile:

A keepsake edition of Christmas Wishes from some very good boys and girls.

Best of the Carson Valley Publication Frequency: Yearly Results of our local ‘Best of’ Survey!

Quantity/Distribution: Over 5000 copies distributed in The Record-Courier.

A supplement to:

Product Profile:

Letters to Santa

Publication Frequency: Yearly letters written by local kids to Santa Quantity/Distribution: & Over 14,000 copies distributed in The Record-Courier and The Nevada Appeal.

1503 HIGHWAY 395 NORTH, SUITE G, GARDNERVILLE, NV 89410 | 775.782.5121 | WWW.RECORDCOURIER.COM

www.recordcourier.com

www.nevadaappeal.com

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Genoa

89411 Gar dner vi l l e

96158

WHO WE ARE PUBLISHER: Pat Bridges 775-782-5121 PBridges@RecordCourier.com EDITOR: Kurt Hildebrand 775-782-5121 KHildebrand@RecordCourier.com ADVERTISING DIRECTOR: Pat Bridges 775-782-5121 PBridges@RecordCourier.com RETAIL ADVERTISING MANAGER Tonya Champa 775-881-1277 TChampa@RecordCourier.com BUSINESS DEVELOPMENT MANAGER: Tara Addeo 775-782-5121 TAddeo@RecordCourier.com INSIDE ACCOUNT MANAGER: Candice Lindsey 775-782-5121 CLindsey@RecordCourier.com REGIONAL CLASSIFIED AD DIRECTOR: The Carson Valley Days Carnival

Alsy Brinkmeyer 775-881-7326 ABrinkmeyer@SierraNevadaMedia.com CIRCULATION MANAGER:

For advertising rates, please contact one of our Account Managers

1503 HIGHWAY 395 NORTH, SUITE G, GARDNERVILLE, NV 89410 | 775.782.5121 | WWW.RECORDCOURIER.COM

Tony King 775-882-2515 TKing@RecordCourier.com

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