Record-Courier 2017 Media Kit

RecordCourier.com

we connect communities local residents second homeowners visitors 1503 Highway 395 North, Suite G | Gardnerville, NV 89410 | 775-782-5121 January 2017

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market overview What will you find in the Carson Valley?

Tracing its roots back to 1875 as the Carson Valley News, The Record-Courier is the oldest continuously run business in Douglas County. Publishing a print edition three times a week and digital edition 24/7, it is the leading source of community news in Carson Valley. The Record-Courier is often rated among the best newspapers in Nevada by the Nevada Press Association. The awards include General Excellence, Best Website, Journalist of Merit, Best Online Writing, Best Overall Design and others.

The Record-Courier is owned by Swift Communications and is part of the Sierra Nevada Media Group (SNMG).

SNMG consists of newspapers and their websites across Northern Nevada. Our group includes newspapers and websites in Carson Valley, Lake Tahoe, Carson City and Fallon. The Big Nickel, Northern Nevada Business Weekly and Healthy Beginnings are also SNMG properties located in Reno. Advertisers can buy one of these markets or all of them with our one order, one bill, one contact service.

Together you can reach readers of over 71,000 copies in all our print publications or 317,000 unique visitors of on our websites with just one phone call. We also have a host of digital services including email blasts, website design and behavioral targeting. We can also create a custom digital network targeting your best prospects anywhere in the country.

Carson Valley is a community nestled at the base of the awe inspiring Sierra Nevada Mountain Range. We’re located just a half hour drive away from Lake Tahoe, south of Reno and Carson City. The Carson Valley boasts Nevada’s oldest settlement, Genoa. We are a gateway between the Sierra Nevada mountain range and the Great Basin Desert. The Sierra Nevada contains over 32,000 acres of skiable terrain and is home to the Tahoe Rim Trail, a 162 mile hiking trail circumnavigating the ridges surrounding Lake Tahoe.

audience demographics Population*

34,414

Gardnerville, Nevada ��������������������������

Median Household Income*

$62,573

Gardnerville, Nevada �������������������

Households*

Gardnerville, Nevada �������������������������

14,070

Number of Business Establishments* Businesses Located in this Area ���������������������������

1,416

*Source: Alteryx 2016 estimate

print | digital | advertising | marketing

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powerful reach Print Edition The Record-Courier was first started in 1875 as the Carson Valley News. The Record-Courier is owned and operated by Swift Communications, a Nevada-based company.

The paid newspaper is published on Wednesday, Friday and Sunday. The Record-Courier and its affiliated website, www.recordcourier.com, focus on local and community news. Special publications include the Carson Valley Almanac, the Douglas County Parks & Recreation Guide, and the Best of the Carson Valley.

RecordCourier.com 30-day traffic*

Digital Services Our digital services mean more customers for you. Our digital marketing tools find your best prospects efficiently.

• Targeted Digital Display Ads • Behavioral Targeting • Search Engine Marketing • Social Media Marketing • Targeted Mobile Marketing

Unique Visitors ����������������������� Page Views ����������������

47,126

276,243

Page Visits ��������������������

107,642 *12-month average

• Website Design • Video print | digital | advertising | marketing

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product snapshot Reach Carson Valley’s Best Consumers

Coverage Area

with our Award-Winning Publications!

The Record-Courier format: newsprint frequency: 3X weekly quantity: 8,014 issue

The Record-Courier is the Carson Valley’s hometown newspaper. Based in Gardnerville this publication distributes three days a week on Wednesday, Friday and Sunday throughout northern Nevada and California.

distribution Best of Carson Valley

89705

format: newsprint frequency: annually number of votes: 131,000

96150

89701 89423

89411

Lake Tahoe

89460 89410

89444

Carson City Genoa Minden Gardnerville Wellington

96120

Carson Valley Almanac

South Lake Tahoe Markleeville Coleville

format: glossy magazine frequency: annually quantity: 6,500 issue

CA NEV A LI FO DA RN IA

Ideas. Solutions.

Results.

CARSON VALLEY & SOUTH SHORE

REGIONAL RECREATION & TRANSPORTATION GUIDE

WINTER/SPRING Brought to you by:

Douglas County Parks & Recreation Department & City of South Lake Tahoe Recreation Services

2016

96107

Douglas County Parks & Recreation Guide format: magazine frequency: tri-annually quantity: 22,000 issue

The demographics of your best customers come from all walks of life. Let us dig into who your best target customer is and build a focused marketing campaign tailored to your needs.

Whatever your customer’s passion, our targeted content strategies will provide a dynamic marketing option for your business.

SwiftLocalSolutions.com

For Marketing & Advertising Information, please visit us online at: www.RecordCourier.com and click on the ADVERTISE tab.

Or call us at: 775-782-5121 Street Address: 1503 Highway 395 North, Suite G, Gardnerville, NV 89410 print | digital | advertising | marketing