2013 North Dakota Dept. of Commerce - Tourism Division Presentation

12/18/2013

Heather LeMoine Marketing Manager – ND Tourism

1

12/18/2013

2

12/18/2013













According to the International Snowmobile Manufacturers Association, snowmobilers in Canada and the U.S. spend over $34 billion on the sport each year.

Snowmobilers travel – 53% trailer their sleds to go riding

Economic Impact Minnesota has the most registered snowmobilers of any state – 251,986 (18%) Direct impact of snowmobiling = $199 million Impact of non-resident spending = $13 million

3

12/18/2013



North Dakota has about 1% of the nation’s snowmobilers so if we also contributed to 1% of the nation’s sales – that’s $1.9 million annually



Nearly $300,000 in annual registration



Expenditures in fuel, food, lodging, retail



2012 Visitor Study





1% of visitors to North Dakota snowmobile instate 100% of them are motivated by the location

4

12/18/2013





In our key market – outdoor enthusiasts are the ones to target with 5x the participation rate

Those coming to North Dakota as part of a work trip are also 7x more likely to snowmobile

5

12/18/2013

6

12/18/2013



     



North Dakota Tourism is essentially the marketing/promotional arm for the state A division of the Department of Commerce Advertising PR FAM tours Grants and business development Promotion – Guides and NDtourism.com

$2.5 million to promote travel to North Dakota in 2014



Regional market



April-August



Target: leisure travelers, outdoor enthusiasts, near borders/Canadian travelers

7

12/18/2013



Press releases



Media pitches



Social media







$12,500 in grants have been awarded for snowmobile events since 2008 $5,000 50/50 matched grants for marketing and events Infrastructure and expansion totaling more than $1 million awarded each biennium

8

12/18/2013



A ton of information at NDtourism.com ◦ ◦ ◦ ◦



Business plans Partner grants / resources Signage Agritourism provider registration / limited liability forms

There are a lot of promotional tools you can use which feed additional things like social media and pitches – they start on

NDtourism.com

9

12/18/2013

10

12/18/2013

11

12/18/2013



Create listings for the trails

◦ Clubs can have “accounts” in partner access

12

12/18/2013



 

Upload photos (and videos) Enter your events Travel North Dakota and Snowmobile North Dakota

13

12/18/2013



Listings on NDtourism.com also drive: ◦ Events and content in the Travel Guide ◦ Press releases and social media posts ◦ Google searches



Plus, you have access to free photos and could even use your listing as your own website

Heather LeMoine hlemoine@nd.gov 701-328-5372

14