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Heather LeMoine Marketing Manager – ND Tourism
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According to the International Snowmobile Manufacturers Association, snowmobilers in Canada and the U.S. spend over $34 billion on the sport each year. Snowmobilers travel – 53% trailer their sleds to go riding
Economic Impact Minnesota has the most registered snowmobilers of any state – 251,986 (18%) Direct impact of snowmobiling = $199 million Impact of non-resident spending = $13 million
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North Dakota has about 1% of the nation’s snowmobilers so if we also contributed to 1% of the nation’s sales – that’s $1.9 million annually
Nearly $300,000 in annual registration
Expenditures in fuel, food, lodging, retail
2012 Visitor Study
1% of visitors to North Dakota snowmobile instate 100% of them are motivated by the location
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In our key market – outdoor enthusiasts are the ones to target with 5x the participation rate
Those coming to North Dakota as part of a work trip are also 7x more likely to snowmobile
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North Dakota Tourism is essentially the marketing/promotional arm for the state A division of the Department of Commerce Advertising PR FAM tours Grants and business development Promotion – Guides and NDtourism.com
$2.5 million to promote travel to North Dakota in 2014
Regional market
April-August
Target: leisure travelers, outdoor enthusiasts, near borders/Canadian travelers
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Press releases
Media pitches
Social media
$12,500 in grants have been awarded for snowmobile events since 2008 $5,000 50/50 matched grants for marketing and events Infrastructure and expansion totaling more than $1 million awarded each biennium
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A ton of information at NDtourism.com ◦ ◦ ◦ ◦
Business plans Partner grants / resources Signage Agritourism provider registration / limited liability forms
There are a lot of promotional tools you can use which feed additional things like social media and pitches – they start on
NDtourism.com
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Create listings for the trails
◦ Clubs can have “accounts” in partner access
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Upload photos (and videos) Enter your events Travel North Dakota and Snowmobile North Dakota
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Listings on NDtourism.com also drive: ◦ Events and content in the Travel Guide ◦ Press releases and social media posts ◦ Google searches
Plus, you have access to free photos and could even use your listing as your own website
Heather LeMoine hlemoine@nd.gov 701-328-5372
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