MEDIA KIT 2017
AT A GLANCE •
A CULTURAL BRAND AND REGIONAL VOICE FOR A NEW GENERATION ACROSS VIRGNIA Launched in 2005 as a zine to promote the bubbling underground of Richmond, VA’s cultural revival, the publication and the term “RVA” have become THE official brand for the city and the region. Starting simply with RVA Mag, we have grown to include the region’s premier online cultural content destination, RVAmag.com and the only LGBTQ voice in Central Virginia, GayRVA.com. We’ve become a central hub and support network for a variety of local bloggers. Additionally, our citywide events include the Richmond Mural Project, Carytown New Year’s Eve, Halloweek, RVA NYE 2015 on Browns Island and much more.
READERSHIP For a decade, RVA has proven itself to be a curator of regional culture with original content and eye popping visuals packed into everything we do. We are influencing what people see, hear, think, eat, and do.
GENDER MEAN AGE: 27 Male 51% 0.8% Under 18 Female 49% 21% 18-24 43% 25-34 21% 35-44 13% 45+
“There are towns where culture hits you in the face and towns where you have to dig for it. There are towns where creativity feels at home and towns where those with the least bit of it are making plans to leave. Between the haves and have nots, Richmond constantly straddles the fence. The town is full of historical baggage and political barriers but also a stubborn people who are striving – successfully – to nurture all things progressive, from art to music to craft and commerce. What Richmond needs is a media source that helps the diggers find what they’re looking for and makes the doers proud to call Richmond home. It needs to act as a symbol for where we are and where we’re heading. That source is RVA.” Rad Tollett TBWA | Chiat
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12 years experince of creating original engaging content and citywide events 18-34 year-old core demographic RVA Mag is recognized as the catalyst for the RVA citywide brand
• HIGHLY ENGAGED SOCIAL MEDIA AUDIENCE WITH A REACH OF 100,000+ INSTANTLY
34,000+ FACEBOOK 65,000+ TWITTER 25,000+ INSTAGRAM • RVA MAG WEEKLY NEWSLETTER HAS 25,000+ SUBSCRIBERS • •
100% pick up rate per magazine issue THE cultural magazine for a region that is nationally recognized as a hotspot for art, music, food, and entrepreneurship
“Our experience working with RVA Magazine over the years has helped our business in many ways. They are easy to work with, turnaround time is quick, and we end up with eye-catching ads that manage to express our image in a unique way to our target audience.”
Thea Brown
World Of Mirth “RVA created a niche in Richmond media and then created the culture to fill it. They’re our go-to guys for engaging the right people in the city -- It’s the only place we advertise in Richmond.”
Chris Bossola & Gabriel RiccioppO Need Supply Co.
“RVA Magazine feels the pulse of Richmond, which comes across in the parties and events they sponsor and promote. When we first opened, there was a wild energy surrounding our restaurant and RVA magazine helped us bring that back.”
Daniel Koen
New York Deli “RVA Magazine has been incredible in pushing the Sticky Rice brand to our core audience while developing joint projects that keep people coming back for more. RVA is a multi-faceted media group that every company should consider for their marketing and goodwill plan.”
John Yamashita Sticky Rice
RVA MAGAZINE PRINT •
ESTABLISHED IN 2005, RVA MAGAZINE IS THE MID ATLANTIC SOURCE FOR NEW ARTS, POPULAR MUSIC AND ENTERTAINMENT The RVA regional brand movement started with the launch of RVA Mag. We have been the voice for the budding cultural scene as it has grown to national prominence. Our FREE publication is the intersection of culture and politics.
• FEATURED SECTIONS INCLUDE - GOOD EATS RVA: Restaurant & Food news plus photo spread. - RVA ON TAP: Craft beer & Spirits news happening around the city. - DONT SLEEP: Photos from the best in local photgraphers focused on nightlife and culture. - PLAYLIST: What our editors are listening to right now. - STUDIO NEWS: What’s coming up inthe local musis scene.
Distributed to 150+ selected lifestyle venues throughout the Richmond region, RVA Mag has the quality, originality, and tone the milennial generation seeks to make part of their personal brand.
2017 RVA MAGAZINE PRINT SCHEDULE
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SPRING | STREET DATE: EARLY APRIL SUMMER | STREET DATE: EARLY JULY FALL | STREET DATE: EARLY OCTOBER WINTER | STREET DATE EARLY DECEMBER
DIMENSIONS SINGLE PAGE TRIM AREA BLEED SIZE
8.5 (w) x 11 (h) 8.75 (w) x 11.25 (h)
DOUBLE PAGE TRIM AREA BLEED SIZE
17 (w) x 11 (h) 17.25 (w) x 11.25 (h)
1/2 HORIZONTAL TRIM AREA BLEED SIZE
8.5 (w) x 5.5 (h) 8.75 (w) x 5.75 (h)
1/4 VERTICAL TRIM AREA BLEED SIZE
4.25 (w) x 5.5 (h) 4.5 (w) x 5.75 (h)
MAGAZINE RATES $3200 $3000 $2000 $1600 $800 $400
BACK COVER SPREAD INSIDE COVER FULL PAGE HALF PAGE QUARTER PAGE
We cover ART, STREET ART, GALLERIES, HIP HOP, PUNK, ROCK, INDIE, METAL, ALT-COUNTRY, FASHION, VA FESTVALS, RVA VENUES, LOCAL FOOD, CRAFT BEER, RICHMOND & VIRGNIA POLITICS
CIRCULATION & REACH • • • • • • • •
60,000 yearly circulation of all copies 5000 printed copies per issue 20,000 PRINTED COPIES ANNUALLY Printed quarterly 100% pick-up rate 3 x per copy pass along rate Totally FREE for everyone! 150+ curated distribution points across Richmond
THE ALL NEW RVAMAG.COM The cultural hub for Virginia has finally been revamped to reflect our award winning print magazine -- built “mobile-out” with engagement and ease of use as top priorities.
RVAMAG.COM ON DESKTOP
RVAMAG.COM ON MOBILECOM
RVAMAG.COM STATS
ADVERTISING MADE EASY ON THE BRAND NEW RVAMAG.COM
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800,000+ visits in 2016 1.2 million+ visits in 2015 139.50% more visits in 2015 vs 2014 115% more uniques in 2015 vs 2014 110% more visits in 2015 vs 2014 Highest single day traffic total : 40,000 visitors on March 4th, 2014 Highest 2 day traffic total : 87,803 visitors on March 4-5th Highest single month traffic total : 218,231 in February 2014 80% of our traffic comes from the Richmond Metropolitan Statistical Area (Richmond MSA)
RVAMAG.COM ADVERTISING • •
EXAMPLE: Your music venue can advertise ONLY on our MUSIC content. Or your restaurant could be in our GOOD EATS sections exclusively. The choice is yours.
INTRODUCING THE “BILLBOARD” AD SPOT 970 X 250 PIXELS
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BILLBOARD - The largest banner ad placement we could fit on the site. - Great for showcasing your brand and reaching your audience. - Across the top of every article and page.
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WIDE SKY - Great visual space and placement to the right column of every article and page. - Highly effective at grabbing views and clicks.
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BIG BOY - Afforable advertising that can meet any budget. - At the bottom of every article and page.
THE “BIG BOY” AD SPOT 300 X 280 PIXELS
RVAMAG.COM RATES
THE “WIDE SKY” AD SPOT 300 X 600 PIXELS
HOME PAGE $700 BILLBOARD $600 WIDE SKY $300 BIG BOY ALL OTHER PAGES* $500 BILLBOARD $500 WIDE SKY
*YOU CAN HAVE THE PAGE TO YOURSELF -- ASK ABOUT PAGE BUY OUT RATES!
Only 3 advertising spots make it easy. Targeted advertising to align with content that makes sense for your brand.
CONTACT JOHN REINHOLD R. ANTHONY HARRIS
PRESIDENT 276.732.3410 FOUNDER / CREATIVE DIRECTOR 804.349.5890
JOHN@RVAMAG.COM TONY@RVAMAG.COM
PARTNERS WE HAVE WORKED WITH THE BEST
930 CLUB AT&T AGEE’S BICYCLES ALAMO BBQ ALB TECH ALTIRA THE ANSWER BREW PUB ARDENT CRAFT ALES ART WHINO GALLERY BALLICEAUX BELLYTIMBER TAVERN BIO RIDE BK MUSIC BLACK HAND COFFEE CO. THE BROADBERRY THE BYRD THEATRE THE CAMEL CAPITAL ALE HOUSE CAPITOL MAC CARPENTER CENTER CHOP SUEY BOOKS CITY OF RICHMOND CONTINENTAL DIVIDE DON’T LOOK BACK EGGHUNT RECORDS ELLWOOD THOMPSON EMPIRE
EN SU BOCA GHOSTPRINT TATTOO GREATER RICHMOND CHAMBER COMMERCE GUITAR CENTER FIREHOUSE THEATRE FW SULLIVANS HARDYWOOD PARK CRAFT BREWERY HENLEY STREET THEATRE HEROS & GHOSTS TATTOO IPANEMA KINGDOM KUBA KUBA KULTURE JEFFERSON THEATER JOE’S INN LANDMARK THEATRE LEGEND BREWERY LIFT COFFEE MEKONG MODLIN CENTER MOJO’S PHILADELI MY NOODLE THE NATIONAL NEED SUPPLY CO. NEW YORK DELI NISSAN OF RICHMOND THE NORVA PATRIOT CENTER
PINK PLAN 9 MUSIC RED DRAGON TATTOO RICHMOND SYMPHONY RICHMOND FOLK FESTIVAL RUMORS BOUTIQUE SABAI SAVORY GRAIN STARLITE LOUNGE STEADY SOUNDS STICKY RICE STIR CRAZY STRANGEWAYS BREWING TABOO U HALL DC VENTURE RICHMOND VERIZON CENTER DC THE VILLAGE CAFE VIRGINIA COMMONWEALTH UNIVERSITY VIRGINIA LOTTERY VIRGINIA MUSEUM OF FINE ARTS VIRGINIA OPERA VIRGINIA TOURISM WARBY PARKER WNRN CHARLOTTESVILLE WRIR WEEZIE’S KITCHEN WORLD OF MIRTH