SPRING / SUMMER 2018 SALES TOOL
TABLE OF CONTENTS
I II
OUR COMMUNITY
3
THE COLLECTION
4
KEY LOOKS
6
BOTTOMS 7 CONSTRUCTION 8 FIT GUIDE
10
FINISH GUIDE
12
III
ÂTOPS
20
IV
SHOP KIT
32
2
OUR COMMUNITY
3
Levi's has long been the denim of choice for skateboarders. This collection meets the demands of skateboarders today – reimagined basics, designed, and constructed to endure. Through Levi's Skateboarding, we're proud to support communities through local skate shop partnerships, board donations, and park builds.
I  THE COLLECTION
4
SPRING / SUMMER 2018
F E F O TH P D E DE EN The two decades after World War II saw an enormous building boom across the U.S. California’s mild climate, low labor costs, and abundance of land allowed young families to afford their dream homes. These homes embodied the American dream complete with the now ubiquitous swimming pool. The pool boy archetype was born. Our Spring / Summer 2018 collection celebrates this California phenomenon by exploring the clothing worn by these pool boys. Square hems, seersucker stripes, and a pool tile pattern set the tone for our quintessential California vibe this season.
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KEY LOOKS KEY LOOK 1
KEY LOOK 3
TYPE 2 TRUCKER
SS BUTTON DOWN
Inglewood
Waterthrush Navy Seersucker
GRAPHIC SS TEE
EASY PANT
Orange
Black Ripstop
WORK PANT Bright White
6
KEY LOOK 2
KEY LOOK 4
ANORAK
MECHANIC JACKET 2
Blue Seersucker Ripstop
Navy Blazer
2 PACK TEE
RIVETER SHIRT
Bright Whtie
Slub Chambray
EASY SHORT
501® ORIGINAL
Blue Seersucker Ripstop
Walteria
II BOTTOMS
7
CONSTRUCTION The Levi’s® Skateboarding collection combines classic Levi’s® styling with superior construction, comfort and durability. All products carry a black, tan and red theme throughout, including the back patch, labels, rivets, buttons and thread.
COMFORT Engineered for comfort. Our fabrics include superior stretch fibers for the ultimate in stretch, flexibility, and comfort.
DURABILITY Built to last. Our products have the look, comfort and feel of traditional 100% cotton denim, but are woven with CORDURA® fiber for enhanced durability and exceptional abrasion resistance.
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1
2
3
CONSTRUCTION DETAILS 1 Riveted construction 2 Reinforced belt loops 3 Multiple bar tacks in the crotch 4 Double layered back pockets 5 Internal stash pocket 6 E xtra stitches throughout seams for additional durability
9
4
5
6
FIT GUIDE 501 ORIGINAL ®
A 90'S CLASSIC REIMAGINED FOR SKATEBOARDING. Shrink-to-fit skate fabrication Sits at the waist Straight leg Button-fly 17” Leg opening
511 SLIM ™
10
OUR POPULAR AND VERSATILE SLIM FIT. Sits below the waist Slim fit Slightly tapered leg 14½” Leg opening
512
™
SLIM TAPER
OUR 511 ™ SLIM, MADE NARROWER FOR A MORE TAPERED FIT. Sits below the waist Slim through the seat and thigh Tapered leg 133/4" Leg opening
501 ORIGINAL ®
511 SLIM ™
512
™
SLIM TAPER
FIT GUIDE BAGGY 5 POCKET A WIDER LEG FOR COMFORT AND EASE OF MOVEMENT. Wide straight Sits at waist Relaxed fit Straight leg 17½” Leg opening
WORK PANT
11
OUR CLASSIC WORK PANT. MADE FOR SKATEBOARDING. Sits at the waist Regular fit Slightly tapered leg 15½” Leg opening
BAGGY 5 POCKET
WORK PANT
1
2
3
4
5
FINISH GUIDE
DENIM FINISHES
6
11
7
12
8
13
9
14
10
15
1 2 3 4 5 6 7 8 9 10 11
Caviar Dark Rinse Highland Indigo Rinse Rigid Indigo Soma Pedro No Comply Lomita Beverly Walteria
NON-DENIM FINISHES 12 Black 13 Navy Blazer 14 Harvest Gold 15 Bright White
12
NO COMPLY 35747-0000
PEDRO 35747-0004
WALTERIA 35747-0008
DARK RINSE 35747-0017
INDIGO RINSE 35747-0019 13
501
®
ORIGINAL
A 90'S CLASSIC REIMAGINED FOR SKATEBOARDING. Shrink-to-fit skate fabrication Sits at the waist Straight leg Button-fly 17” Leg opening
RIGID INDIGO 95581-0042
CAVIAR 95581-0009
SOMA 95581-0020
BEVERLY 95581-0036
LOMITA 95581-0040 14
511
™
SLIM
OUR POPULAR AND VERSATILE SLIM FIT. Sits below the waist Slim fit Slightly tapered leg 14½” Leg opening
CAVIAR 36702-0000
INDIGO RINSE 36702-0007
15
512
™
SLIM TAPER
OUR 511 ™ SLIM, MADE NARROWER FOR A MORE TAPERED FIT. Sits below the waist Slim through seat and thigh Tapered leg 133/4" Leg opening
HARVEST GOLD 95588-0001
BLACK 95588-0003
NAVY BLAZER 95588-0008
BRIGHT WHITE 95588-0021
16
WORK PANT THE CLASSIC WORK PANT. MADE FOR SKATEBOARDING. Sits at the waist Regular fit Slightly tapered leg 15½” Leg opening
HIGHLAND 39707-0004
17
BAGGY 5 POCKET A WIDER LEG FOR COMFORT AND EASE OF MOVEMENT. Wide straight Sits at waist Relaxed fit 17½” Leg opening
BLACK RIPSTOP 39437-0001
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EASY PANT Regular Straight Sits Below Waist Regular Fit Through Thigh Straight Leg 16½" Leg Opening
BLUE SEERSUCKER RIPSTOP 39438-0000
BLACK RIPSTOP 39438-0001
GRAPHITE RIPSTOP 39438-0003
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EASY SHORT Regular straight Sits below waist Regular fit through thigh
III TOPS
20
JET BLACK W/ BRIGHT WHITE 19452-0010
HEATHER GREY W/ BLACK & WHITE 19452-0016
21
2 PACK TEE 80% Cotton, 20% Poly Standard fit Crew neck
WHITE 34201-0008
HEATHER GREY 34201-0010
NAVY - SMALL LOGO 34201-0011
ORANGE - SMALL LOGO 34201-0013
22
GRAPHIC SS TEE 80% Cotton, 20% Poly Standard fit Crew neck
GREEN 29495-0005
POOL GRADIENT 29495-0009
23
GRAPHIC LS TEE 80% Cotton, 20% Poly Standard fit Crew neck
JET BLACK 39433-0000
24
SS POLO 230gm Slub pique 100% Cotton Standard fit Two button collar
WATERTHRUSH NAVY SEERSUCKER 39432-0001
BLUE SEERSUCKER 39432-0000
25
SS BUTTON DOWN 4.3oz 100% Cotton Standard fit Seersucker Two chest pockets Square hem
RIGID SLUB CHAMBRAY 29799-0012
26
RIVETER SHIRT 4.8oz 100% Cotton Standard fit Dropped back hem Single patch pocket
JET BLACK 34988-0000
27
THERMAL 100% Cotton Standard fit 300g Waffle knit thermal
JET BLACK 26915-0000
28
FULL ZIP HOODIE 88% Cotton, 12% Poly 550g Brushed back fleece Standard fit full zip with welt pockets
BLUE SEERSUCKER RIPSTOP 39479-0000
29
ANORAK 70% Cotton, 16% CORDURA®, 14% Polyester 8.8oz Side zips for mobility Snap pockets Zippered Anorak pocket
NAVY BLAZER 47746-0001
30
MECHANIC JACKET 2 4.8oz 100% Polyester Standard fit Seersucker lined body with taffeta lined sleeves Durable water repellent finish Interior chest pock
INGLEWOOD 39436-0000
31
TYPE 2 TRUCKER 85% Cotton, 15% CORDURA® Standard fit Two chest pockets No lining
IV  SHOP KIT
32
ENVIRONMENTAL DESIGN The following environmental guidelines are shared with retail shops to create a consistent consumer experience with the collection. The design is clean and simple. It doesn’t focus on a specific product so shops can tailor it to their inventory. Materials: vinyl, natural wood, pegboards, cinder blocks and photo boards. 33
WINDOWS Natural wood is used for multi-purpose product display. Full bleed images behind them highlight seasonal photography. Branding appears in white vinyl window clings.
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WINDOW DISPLAY ELEMENTS CAMPAIGN PHOTOGRAPHY
WINDOW CLING Vinyl
13.65" x 6.3"
Printed on mesh banners
18" x 13.65"
44" x 3.65"
35
60" x 42"
PRODUCT DISPLAY PEDESTAL Knotty pine plywoodv
2. 20" x 20" x 20"
24" x 36"
1. 14" x 36" x 14"
PRIMARY DIRECTION
Incorporates all elements: photography, vinyl window clings, and both pedestals
FULL WINDOW
HALF WINDOW
36
SECONDARY DIRECTION
Same as primary without larger custom pedestal
FULL WINDOW
HALF WINDOW
37
TERTIARY DIRECTION
Only photography and vinyl window clings
FULL WINDOW
HALF WINDOW
38
SIGNAGE KNOTTY PINE PLYWOOD TABLE TOP BLOCK
Double-sided wooden block with extruded white logo on front and back. 11” x 5.625” x 1.75”
CINDERBLOCK
Logo and tagline are mechanically engraved on long sides of the cinderblock and painted white. 16” x 8” x 8”
Front
39
Back
COLLATERAL
ZINE
SKATE TOOL
5.5" x 8.5"
F PO 5
DOUBLE-SIDED POSTER 11" x 17"
COLOMBIA
40
MATCHES 2.25" x .84"
USB OR DVD WITH VIDEOS Contains documentary and campaign videos for sales teams to give to local shops to screen for further storytelling and product education.
INDIVIDUAL STICKERS 4" x 1.7"
COLLATERAL
RUBBER MAT 60" x 36"
POP-UP TENT 10' x 10'
BOARD DONATION BIN 18" x 18" x 30"
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Available on Levi.com and skate shops worldwide @LevisSkateboarding # LevisSkateboarding Levi.com/Skateboarding