ARCBERING CONSULTING
STRATEGIC COOPERATION PLAN
Dec 2016
About Arcbering Arcbering Consulting is a Silicon Valley-based cross-border public relation company aimed to bridge the gap between North America and Asia. Each of our practice areas, including media exposure and branding package, is made up of skilled former journalists and marketing professionals who have strong media relation and sufficient experience. Since founded, Arcbering Consulting has successfully helped over 50 venture capitals and startups build brand identities, find business partners and get off to a promising start in China.
Types of Services Branding Strategies
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• Create brand positioning and strategic planning in PR. • Publish customized content in purpose of media exposure. • Promote CEO’s personal image through customized content.
Media Relation
• Maintain consistent relationships with mainstream Chinese media. • Arrange 1-on-1 interviews with journalists. • Hold press conferences. • Introduce clients to speak at media conferences to boost media exposure.
Emerging Media Marketing
• Create communication plans at different platforms. • Visualization & graphic design.
Crisis Public Relations
• Promote positive news in mainstream Chinese media. • Reduce negative impacts.
Mainstream Media Source Arcbering Consulting has built an extraordinary relationship with hundreds of mainstream Chines media outlets, including Sina, NetEase, Sohu, TMTPost, Pedaily, HuXiu, Toutiao, etc. Therefore, we can publish customized content at given media outlets in purpose of boosting media exposure.
Web Portals
Sina, Sohu, NetEase, Tencent, etc.
Government
People, China.com, Cyol, WoKeJi, etc.
Business
China Business News, 21Jingji, CaiXin, PeDaily, CB.com, HeXun, etc.
Startup
HuXiu, 36Kr, TMTPost, PingWest, CYZone, etc.
B2B
Ccidnet, HC360, ChinaByte, Yesky, IT168, CSDN, CCTime, CNSoftNews, Chinaz, 21CN, EBRun, MSN China/Tech, ZDNet, ZOL, IT.gmw, Digital. Ynet, TechWeb, C114, ITHome, DOIT, East.com/tech, CEOCIO, etc.
Entertainment
Rayli, Bazaar, MCChina, Self, YouthVision, 67.com, DZYule, CNTvan, Yule.2258, etc.
Owned Channel
Toutiao, BaiJia.Baidu, 163.WeMedia, WeiXin.QQ, KB.QQ, etc.
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Case Study Arcbering Consulting has helped over 50 clients achieve a wide variety of business goals, including brand positioning, fund raising, strategic cooperation, crisis public relation, meeting arrangements and finding potential clients. More than 10 clients are venture capitals while others are U.S.-based startups. We have established long-term partnerships with most of our past clients.
Build A Brand From Scratch
Arcbering Consulting creates brand positioning and customized content based on clients’ distinct advantages. Chinese audiences, investors included, will get a killer first impression on our clients by reading well-curated news articles created by us at different media platforms. Typical case: Wonder Workshop Wonder Workshop is considered as the leading brand of U.S. smart educational robotics robots after three months’ PR campaign. As a result, it has closed a series of B round of 20 million dollars, led by WIHarper Ventures and Sinovation Ventures, which is founded by Kai-fu Lee.
Funding Arcbering Consulting helps clients attract investments from China, lifting the amount of funding and valuation. Typical Case: SmartX Arcbering Consulting came up with a catchy headline for SmartX – “the leading enterprise hyper-converged storage tech-startup aimed to overthrow EMC and VMhere”, which vastly grabbed investors’ attention in China. SmartX raised millions of dollars Series A round led by Banyan VC one month after the article was published, while its market valuation surged 300%, from 50 million yuan to 200 million yuan.
Strategic Cooperation Arcbering Consulting helps attract strategic partners and find marketing channels in China for its clients. Typical Case: Taste Analytics Taste Analytics, a data analytic platform to identify and visualize both structured and unstructured data, has cooperated with two data enterprises – BaiFenBai and BaZhuaYu, which can provide channels of distribution in China. They both noticed Taste Analytics through content created and disseminated by Arcbering Consulting. The whole process took only 3 months after their first news story was published.
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Case Study Attract Potential Clients
Arcbering Consulting will invite clients to attend China’s economy summits and target related vertical media conferences to connect potential clients. Typical Case: Taste Analytics Taste Analytics’ team got access to 2016 IT-Value Summit in San Ya through Arcbeing Consulting. Over 300 CIOs and CTOs from China’s tech conglomerates gathered at this summit. Taste Analytics reportedly received one phone call each day from companies like Nanjing Bank and some other China’s commercial banks ever since their news was published. Arcbering Consulting also helped Taste Analytics connect vertical media as well as targeting clients in banking and telecommunication.
Crisis Public Relations Arcbering Consulting can reduce negative impacts caused by unexpected news. We lead mainstream Chinese media to focus on positive facets and advantages. Typical Case: 3D Robotics As 3DR was haunted by negative news like exiting drone markets with a dismay prospect, Arcbering Consulting led reporters to change their approaches and focus on the other facet. As a result, the latest news reversed public opinions and revived 3DR’s reputation.
Meetings Recommendation Arcbering consulting will introduce clients to give public speeches at important industrial conferences in China. Clients will have the opportunities to generate publicity, gain media exposure and to receive awards. Typical Case: Snackoo, Windyvale Arcbering Consulting has introduced two clients – Snackoo and Windyvale to attend 2016 EDGE Annual Awards held by TMTPost from Dec. 8 to Dec. 9. Both clients will give speeches in a session called “Tomorrow’s Leading Enterprises”.
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About the Team Arcbering Consulting was founded in 2014 by a number of Silicon Valley media representatives from mainstream Chinese media. The founding members have strong experience and extensive knowledge about the Chinese media landscape as well as the business market. Annie Chen, the founder of Arcbering Consulting, has been working as a tech reporter for 10 years after her graduation from Peking University. She was the associate editor in CWW.NET before taking the position of chief journalist in Silicon Valley for TMT Post. The rest of Arcbering Consulting team members include former tech journalists from Sina, Netease, CCTV as well as Huxiu.com.
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How We Cooperate Cooperate with PNP • Provide services for Plug and Play portfolio companies, including effective media exposure and strategic branding practices. • Help to promote selected Plug and Play portfolio companies and connect them with media and business resources in China. • Recommend top-notch startups to Plug and Play. • Introduce Arcbering Consulting’s VC and media connections to Plug and Play.
PNP Project • Arcbering will provide an Efficient Media Package for Plug and Play portfolio companies. The services include: 1. Strategic branding plan 2. Two carefully composed stories that serve the company’s business goals 3. Publication of these two said stories on 40 mainstream Chinese media outlets • Acrbering Consulting offers a 10% off discount for Plug and Play portfolio companies (original price: $6000; price after 10% discount: $5400). • Arcbering Consulting will also offer an Efficient Media Package for Plug and Play per 5 clients recommended.
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ARCBERING CONSULTING