Student Transitions & Orientation Office
Style Guide 2015-2016
ColorsStandard SMU Colors
Pantone 186 SMU Red
Pantone 286 SMU Blue
CMYK C0 M 100 Y 85 K3
CMYK C 100 M 65 Y0 K3
RGB R 204 G0 B0
RGB R 53 G 76 B 161
-1-
Colors for Presentation C M Y K 0 100 85 3
R G 204 0
B 0
C M Y K 0 41 99 0
R G B 250 164 29
C M Y K 33 20 24 0
R G B 173 185 184
C M Y K 79 29 10 0
R G B 23 146 193
C M Y K 100 65 0 3
R G B 53 76 161
C M Y K 72 60 46 27
R 75
-2-
G B 83 96
Colors for Brochure C M Y K 0 100 85 3
R G 204 0
C M Y K 0 62 100 3
B 0
R G B 236 122 31
C M Y K 0 41 99 0
C M Y K 100 65 0 3 C M Y K 79 29 10 0
R G B 53 76 161 R G B 23 146 193
C M Y K 33 20 24 0
-3-
R G B 250 164 29
R G B 173 185 184
Colors
for Flyer/Schedule
C M Y K 100 65 0 3
C M Y K 67 42 0 0
C M Y K 31 15 0 0
R G B 53 76 161
R G B 91 34 197
R G B 171 196 230 C 0
C M Y K 72 60 46 27
M Y K 0 0 57
R G B 134 136 138
R G B 75 83 96
C M Y K 0 100 85 3 R G 204 0
B 0
-4-
C 0
M Y K 0 0 28
R G B 192 194 196
C M Y K 0 75 52 0
C M Y K 0 21 22 0
R G B 245 138 114
R G B 252 208 189
FontsSMU Typefaces
-5-
Fonts Matrials For Title
For Subtitle
Open Sans Bold Helvetica Neue Medium Helvetica Neue Regular Open Sans Regular Helvetica Neue Regular Helvetica Neue Medium
For Body Copy
For Photo Credit & Other Usage
Helvetica Neue Light
Open Sans Light
-6-
Logo Colored
-7-
Logo Black & White
-8-
Last Edit: March 24, 2016 Designer: Snow Jingxue Wang Contact: jingxuew@smu.edu