Eurobike Show Daily 2010 (Issue 3) by K.B. Media Limited

Thu. Sep. 2ND, 2010

The Official Eurobike Newspaper

WWW.BIKESHOWDAILY.COM

SHOW DAY 2 LEV ZEP E-bikes zip into Zeppelin Hall

SIT UP STRAIGHT Why riding upright is best for cyclists

GOLD STANDARD 6

12 win show's top awards

SEAL OF APPROVAL 8

UCI promises gear pre-approvals

QUESTIONING CARBON There are still reasons to be wary

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SHOW DAILY 2010

September 2nd, 2010

CONTENT

SHOW DAY 2

IN THIS ISSUE ... 5

VOX POP

What are the e-bike prospects in your country? 6

EUROBIKE AWARDS

Jury awards 12 gold awards, and some brickbats. 8

SEAL OF APPROVAL

UCI chief pledges pre-approvals for equipment.

UP, UP AND AWAY

E-bike exhibitors put the zing into Zeppelin Hall.

QUICK GUIDE TO STAND NUMBERS ... It’s easy to find an exhibitor located in one of the main A or B halls. But where are E1, FGO, FG and ZH? E1 is a mobile hall built mainly for German Derby Group in the inner open air ground between hall A5 and B3. E1 divides the open air ground into FG (Freigelände = open air ground) (the open air ground west) with mtb and BMX courses as well as exhibitor stands and FGO (Freigelände Ost = open air ground east).

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For example, if you are looking for Cooper Bikes you’ll find the stand number FG A5/3 – which means they are located at Freigelände West, stand number A5/3. ZH stands for “Zeppelin Hall” which houses mainly e-bike suppliers as well as an e-bike test track.

THE BEST OF TIME

CARBON QUESTIONS

Inside Time's urbane Parisian boutique.

After 25 years, carbon fiber still raises concerns.

ON TODAY'S FRONT COVER:

Going big at Eurobike. © BERNHARD WROBEL

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SHOW DAILY 2010

Regular Events ALl DAY EUROBIKE AWARD 2010 All prize-winning products are on display. FOYER WEST ---------------------------------------------------------------------------------------------

ALL DAY JANS KOERTS 2001 Dutch Champion at Segalbikes Europe. STAND A3–607 ---------------------------------------------------------------------------------------------

ALL DAY ERIK ZABEL German racer at Rudy Project. STAND B2-302 ---------------------------------------------------------------------------------------------

11:00 14:00 16:00 EUROBIKE FASHION SHOW The latest colors, trends & new functions.

WHAT'S ON TODAY? SHOW DAY 2 - THURSDAY, SEPT. 2 , 2010 ND

Media-Only Events 11:00 VELO PRESS CONFERENCE Saddlemaker launches its aftermarket brand strategy. ROOM ROME, CONFERENCE CENTER EAST -----------------------------------------------------------------------------------

12:00 CERVELO PRESS CONFERENCE STAND A1-208 -----------------------------------------------------------------------------------

14:00 TAIWAN TRADE CENTER PRESS CONFERENCE Learn about Taiwan product launches at Eurobike. ROOM BERLIN, CONFERENCE CENTER EAST -----------------------------------------------------------------------------------

15:30 MICHELIN PRESS CONFERENCE Learn about Michelin’s new puncture-proof inner tubes and tires. STAND A1-307

-----------------------------------------------------------------------------------

16:30 VANMOOF AND STRIDA PRESS CONFERENCE What are urban mobility trends in cities around the world? ROOM BERLIN, CONFERENCE CENTER EAST -----------------------------------------------------------------------------------

17:00 LIMAR HELMET PRESENTATION Come to an Italian happy hour, with a buffet and appearances by former pro racers. STAND B2-100 -----------------------------------------------------------------------------------

PLEASE NOTE: This is not an exhaustive list. Some events held exclusively in German are not included.

FOYER EAST -------------------------------------------------------------------------------------

10:00 BIKE BRNO 2010 INTRO Officials from the Czech show serve up Czech beer on tap along with info about this year’s show. ROOM A, PRESS CENTRE BUILDING, 5TH FLOOR -------------------------------------------------------------------------------------

10:00 JENS VOIGT POSTER SIGNING Team Saxo Rider at SIS. STAND A7-413 -------------------------------------------------------------------------------------

10:00 FRANK HOJ POSTER SIGNING Team Saxo Bank Rider at Specialized. STAND

A3-206

-------------------------------------------------------------------------------------

11:00 GUIDO TSCHUGG SIGNING World Cup Rider. STAND B1-400 -------------------------------------------------------------------------------------

11:00 JENS VOIGT AND FRANK HOJ Team Saxo Bank Riders at FSA. STAND A3-303 -------------------------------------------------------------------------------------

11:00 TIMO PRITZEL AUTOGRAPH SIGNING MTB Freerider at Scott. STAND A3-300 -------------------------------------------------------------------------------------

12:00 TONY MARTIN & ANDRE GEIPEL At Rudy Project. STAND B2-302 -------------------------------------------------------------------------------------

12:30 CEDRIC GRACIS SIGNING O'Neal Rider. STAND B4-306 -------------------------------------------------------------------------------------

14:00 CHRIS SORENSEN Team Saxo Bank Rider at TACX. STAND B3-105 -------------------------------------------------------------------------------------

14:00 EDDY MERCKX SIGNING STAND A1-401 -------------------------------------------------------------------------------------

15:00 CLAUDIA HAEUSLER & HEINRICH HAUSSLER Cervelo Test Team Riders at Castelli. STAND B5-504 -------------------------------------------------------------------------------------

15:00 JENS VOIGT Team Saxo Bank Rider at TACX. STAND B3-105 -------------------------------------------------------------------------------------

15:00 MARCUS KLAUSMANN German Downhill Champion at Ghost. STAND B1-400 -------------------------------------------------------------------------------------

15:00 CHRIS SORENSEN & FRANK HOJ Team Saxo Bank Riders at Sportful. STAND B5-504 -----------------------------------------------------------------------------------

16:00 HANS REY AND GERHARD GULEWICZ Pro Riders at Adidas Eyewear. STAND B2-411

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VOX POP: WHAT ARE THE PROSPECTS FOR E-BIKES IN YOUR COUNTRY? MIKLOS KAPOSI

CHANG KI HOON

Neuzer

Rapter

For the time being, e-bikes are too expensive for Hungary and they’re not so popular outside of Budapest.

Sales of e-bikes are growing in South Korea, but the prospects would be much more interesting if we had lighter frames and batteries.

Esztergom, Hungary

Seoul, South Korea

Miklos Kaposi

So we are thinking of making e-bikes under our brand, Neuzer, which is the market leader in Hungary. The price just has to be right. I would say up to €600 should be all right.

E-bikes have become quite widespread in the Netherlands, but mostly outside of town, for older people and longer distances.

Gianni Mazzeo © ALAN ZHANG

The products are getting more diverse, adapted to different needs, and they’re getting better. Only for sports will people still use ordinary bikes. There just isn’t any reason not to have an e-bike if you’re using a bike for transport.

JAVIER CORCHADO

Agece

Agueda, Portugal E-bikes aren’t a trend in Portugal yet, for all sorts of reasons. The prices are too high and, in Javier Corchado any case, people © ALAN ZHANG in Portugal don’t really use bicycles for transportation. But I’m still looking around, because we might want to make e-bikes ourselves in the coming years. It will take a while for demand to grow in Portugal. Then again, e-bikes could be an opportunity for us to increase our exports.

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This year’s stand is 10-by-10 meter fairground carousel - but with bikes instead of horses. It’s already become another roadside attraction at the show. Attendees are posing for photos in front of it.

FG-A4/2

Amsterdam, the Netherlands

Huttwil, Switzerland

Charge Bikes of the UK doesn’t have a mammoth marketing budget but it cleverly manages to substitute creativity for cash. At previous Eurobike shows, Charge has displayed its bikes and accessories in mock-ups including a launderette and, last year, a British pub.

Chang Ki Hoon

Independent designer

Flyer

ANOTHER ROADSIDE ATTRACTION

The Charge booth is an attraction, day or night. © CR

ROBERT BRONWASSER

GIANNI MAZZEO

I see huge prospects for e-bikes in Switzerland. In fact, I am convinced that, ten years from now, about half of the Swiss bicycle market will consist of e-bikes.

The problem is that our country is very hilly. Seoul is a little bit like San Francisco - up and down and up and down - so we would need more powerful e-bikes. We’re restricted by regulations in terms of wattage but we might still get there with lighter frames and better batteries.

UK’S CHARGE BIKES CREATES

Have you ever been to Amsterdam? There’s no way you can leave your e-bike on the street. So sales of e-bikes will only grow in large cities if we make Robert Bronwasser them city-proof. © ALAN ZHANG They need to be lighter, so people can haul them inside and upstairs. Another challenge for me is to make them more appealing for young people.

“We thought of doing it last year but had to wait until this year when we had more space to play with,” said Nick Larsen, Charge’s creative director. “I gave a sketch to the stand builder, an old school friend of mine. Tim Hitchens is a furniture maker. He’s built all our stands to date.”

However, this year’s stand is not for sale. But the bikes and accessories that are displayed on the carousel certainly are.

Built over four weeks in the Charge warehouse, the carousel will be taken down at the end of the show and reassembled in the UK. Meanwhile, last year’s English Pub stand found a new home - in a punk metal club in Germany. “The guy who bought it plays bass for a hardcore German punk band. The pub is a backdrop in his club,” Larsen said.

“We’ve taken the focus off our fixie heritage,” Larsen said.

The lineup includes such new products as the Skinny Duster and Clear MTBs along with new cyclocross bikes.

Charge, whose parent company is the Cycling Sports Group, is attending Eurobike to service its international distributors. The company’s biggest international market is Japan. g CR

MICHAEL SYRING

Soon-to-be retailer Leipzig, Germany I’m certain there is a lot more potential for e-bikes in Germany, which is why I’m about to open a store selling only e-bikes.

Michael Syring © ALAN ZHANG

In the past I’ve worked for several retailers selling bicycles in all categories, but I think this is the right time for a store selling only e-bikes. They take a bit of explaining in terms of marketing, so it will be an advantage for us to be positioned as experts. g BARBARA SMIT

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EUROBIKE AWARDS

JURY ISSUES BOUQUETS ALONG WITH BRICKBATS A3-206

Marc Faude, European product manager at Specialized. © JB

SPECIALIZED

PLANS E-BIKE LINE;

OPENS EUROPEAN

R&D CENTER

Specialized is the latest U.S. bike brand that is making plans to enter the booming European e-bike market, a company official said yesterday. The California company has opened a European research and development center in Cham, Switzerland, to oversee development of its first e-bike line, and to add some European flavor to its urban mobility line. Specialized recently launched the Globe line of city bikes, as well as some flat-bar and hybrid bikes under the Specialized name. To build up the Swiss office, Specialized has hired Marc Faude as its European product manager. Faude comes from Trek Europe, where he was product manager for the Trek Group’s Diamant brand, in Germany, and Villiger brand, in Switzerland. Faude oversaw the development of Diamant’s trendy e-bike line, which is on sale in the German-speaking market.

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Jan Talavasek, chief engineer for Specialized’s moutain bikes, also plans to move to the Cham office, underlining the seriousness of Specialized’s e-bike efforts. The Swiss office will work hand in hand with the company’s research and development offices at its Morgan Hill, California, headquarters. Meanwhile, Globe’s former European product manager, Marco Sonderegger, has relocated to the Morgan Hill offices. Faude was unable to provide further details about the Swiss office, or about how many people will eventually be employed there. Specialized has not set a date for the debut of its e-bike line. g JB

Twelve innovative companies claimed gold Eurobike Awards last night at a glittering ceremony. But members of the jury also criticized electric bike manufacturers for a lack of imagination. This year's Eurobike Awards attracted a record 565 entrants. Jurors whittled them down to 104 award winners, with 12 taking the all-important gold medals. An e-trike took the Eurobike Green Award, while 12 of the 148 student entries received Eurobike Students Category Award, an accolade introduced this year. An expert jury presided over the awards: Olaf Beck (Mountain BIKE/ motorpresse, Stuttgart), Axel Böse (BICO Zweirad Marketing, Verl), Ernst Brust (velotech.de, Schweinfurt), Torben Finn Laursen (Cykelportalen, Denmark), Nils Holger Moormann (designer, Aschau am Chiemsee); Manfred Neun (European Cyclists’ Federation, Belgium); Patrick Frey (Patrick Frey Industrial Design, Hannover) and Joachim Möllmann (Jojorama produktgestaltung, Hannover). “Real innovations seemed to be missing in the e-bike category,” Böse said. “A number of important manufacturers have missed out on a real opportunity. They should try to be a little more willing to take a chance in the future.” Laursen echoed those comments, saying, “The jury process was very exciting. But I would have liked to have seen more e-bikes.”

GOLD AWARD WINNERS Racing Bikes BMC IMPEC SWITZERLAND Design: NOSE Design AG, Zurich CERVÉLO R5CA Design: Cervélo SA, La Chaux-de-Fonds, Switzerland Cruisers SCHWINN VESTIGE Design: Cycling Sports Group, Oldenzaal, Netherlands E-Bikes PEDALIX EL PRIMO Design: Pedalix, Dielsdorf, Switzerland Electronic Components THUN'S (V)ELO COMFORT BY REEVO TECHNOLOGY Design: Alfred Thun, Ennepetal, Germany AXA NANO PLUS HEADLIGHT Design: Axa Stenman Holland, Veenendaal, Netherlands Clothing MAVIC HUEZ RACE SHOE Design: Mavic, Annecy, France Accessories SCHWALBE MARATHON TOURING TIRES

Schwinn Vestige. Design: Rene Marks, Martin Müller from Schwalbe, Reichshof, Germany FULL-SUSPENSION MOUNTAIN BIKE CUBE AMS SUPER HPC Design: Gregor Dauth, Harald Lucas, Ute Kempter and Wolfgang Rössler from Cube Innovation Center, Waldershof, Germany SQLAB 611 ACTIVE SADDLE Design: Tobias Hild, Dr. Stefan Staudte, Dr. Markus Knöringer from SQ-lab GmbH, Strasslach, Germany BURLEY TRAVOY BICYCLE TRAILER Design: Burley Design, Eugene, USA VAUDE AUGSBURG M BIKE BAG Design: Vaude Sport GmbH & Co. KG, Tettnang, Germany

GREEN AWARD WINNER KLIMAX RECUMBENT E-TRIKE WITH FAIRING Design: Hase Spezialräder, Waltrop/ Germany

g CR

Moormann, the designer, went even further. "It’s surprising that the e-bike rarely exploits all of its design potential,” he said. “All too often, the parts don’t seem to match properly and look like they are just thrown together." The award-winning products are on display throughout the show in Foyer West EG.

Burley Travoy.

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GEPIDA LAUNCHES ITS

OWN E-BIKE SYSTEM

Olimpia Bicycle Ltd., maker of the Gepida brand, is debuting its own e-bike drive system for its e-bike and pedelec models.

This was the beginning of the Olimpia company. In 1998, Olimpia acquired the Gepida brand which, Berkes said, “had gradually built up an excellent reputation since its launch in 1990.” In 2004 and 2005, Berkes focused on improving the quality of the bikes and building the brands so that Olimpia could “deliver better and better bikes to our customers, 80 percent of whom were now outside Hungary,” he said.

A6-106

Olimpia’s György Berkes and export sales manager Peter Pósa with the Gepida Nedao e-cruiser. © JB

“Until now we have been offering pedelecs with the Yamaha e-bike transmission system,” said György “George” Berkes, managing director of Olimpia. “For the 2011 season, we are debuting our own GPDS.” GPDS stands for “Gepida Drive System.”

Gepida, which is making its third appearance at Eurobike, had humble beginnings. “It all started in early 1993 in Muranyi utca in Budapest’s District VII,” Berkes recalled. “I was in my early 20s and wanted to upgrade my old Trabant as soon as possible. I rented a 400-square-foot shop to store and assemble bikes.”

GHOST LAUNCHES FULL-SUSPENSION

Gepida entered the European market and also exhibited at Interbike in 2009. When Hungary joined the European Union in 2004, Olimpia faced stiffer international competition. That forced the company to focus on sales and establish a more robust long-term business strategy. “For this reason we began working on developing our own pedelec,” Berkes said. The company launched its first Gepida pedelecs in 2008 and has worked continuously to upgrade its bikes every year. g JB

B1-400

'E-ENDURO'

PEDELEC

Ghost Bikes is launching its first pedelec at the show. But it’s not your typical electric commuting bike. Called the E-Ndure, it’s a full suspension enduro bike equipped with Clean Mobile’s e-bike transmission system, called “Harmonic Engine". “Last year we introduced some first designs of this bike. The response was overwhelming. That’s why Ghost Bikes decided to debut in this e-off-road category for 2011,” said Bastiaan Thijs, Ghost’s research and development manager. Thijs said the “Harmonic Engine” system was an easy choice for the E-Ndure. “A full-suspension pedelec makes sense only with a bottom bracket motor,” Thijs said. “There is no way to put this extra weight on the front or rear of an off-road bike -

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the suspension wouldn’t make sense." Asked about the power of the Clean Mobile system, Thijs smiled. “According to the law, it has 250 watts. But it can be easily turned up,” he said. In addition to its e-bike transmissions, Clean Mobile also offers some fuel cell transmission systems, which are used in several types of transportation bikes such as postal bikes. Ghost Bikes believes the “e-off-road” category will be a successful one for the brand.

g JB

Bastiaan Thijs with the E-Ndure. © JB

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SEAL OF APPROVAL A 'HUGE STEP'

UCI PLEDGES ADVANCE

APPROVALS

In what one industry executive called a “huge step,” the Union Cycliste Internationale, the world governing body of cycling, announced it would form a technical commission to preapprove frames and aero equipment. This commission will issue “approved by UCI” stickers, which will remove the fear of teams and equipment manufacturers that UCI officials will reject their go-faster equipment on the starting line.

The bike industry has had a rocky relationship with the UCI, which is based in Switzerland. In 1994, the UCI banned Cinelli’s Spinacci bars, and in 1999 banned Mavic’s Mektronic electronic road bike transmission, which were hugely expensive R&D projects.

“Dialogue with the industry is something that can now happen,” UCI president Pat McQuaid said during a symposium yesterday at Eurobike. “We hope we have now dealt with the fears and worries of the bike trade.” McQuaid, addressing a well-attended meeting, introduced Jan-Anders Manson, who will be a key figure in deciding which products get the UCI stamp of approval. Manson, a composites expert, is a professor and vice president of the Ecole Polytechnique Federale de Lausanne of Switzerland.

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Pat Cunnane, president of Advanced Sports, Inc., which produces Fuji, said he approved of the UCI initiative. “It’s what we’ve been asking for: a stamp that says a product is OK,” Cunnane said. Fuji recently became a sponsor of a cycling team in the Tour de France. “We want to design products that allow athletes to perform, and need the reassurance that products we develop won’t fall foul of UCI rules,” Cunnane added. “The UCI working with the industry is a huge step.”

Fuji head Pat Cunnane (left) talks with the UCI’s Jan-Anders Manson. © CR He is also president of the Approval Commission for FINA, the international governing body for swimming, which last year banned performance-enhancing, non-textile swimsuits.

In January 2009, the UCI stirred up more controversy within the industry when it began to enforce its so-called Lugano Charter more rigidly. This 1996 equipment dictat, issued with no input from the bicycle industry, created several gray areas for equipment makers. UCI commissaires have famously ordered products stripped from bikes just before the start of pro races, even though other commissaires at other races have allowed the very same equipment.

Pat McQuaid discusses the UCI’s new initiative at yesterday’s symposium. © CR Another UCI regulation, the “3:1 aero equipment rule,” has long been a bone of contention with teams and equipment sponsors. Since 2009, the UCI has applied it to frame tubes as well as accessories such as handlebars, adding more complexity to decisions on what equipment complies with UCI regulations. Also attending yesterday’s symposium were members of GOCEM, the Global Organization of Cycling Equipment Manufacturers, which was founded last year in an attempt to improve relations between major cycling manufacturers and the UCI. A GOCEM spokesman declined to comment on McQuaid’s announcement, saying its members plan to issue a joint response. g CARLTON REID

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ZOOM OVER TO THE

ZEPPELIN HALL TO SEE ZIPPY E-BIKES

AN EYE-CATCHING PEDELEC Another eye-catching product is the Metro, a pedelec that could easily be mistaken for a clunky motocross bike, with a thick frame, rectangular tubes and thick tires, as well as a throttle that enables a pedaling user to reach a speed of about 40 km (25 miles) an hour.

With its impressive frame and its huge beams, the Zeppelin Hall provides a suitably funky setting for innovative bicycle companies. This is where forward-thinking suppliers and designers come to sniff out novelties, this time focusing on e-bikes. Furthermore, a track has been laid out in the hall to try out e-bikes. Those who want to give their bicycles a more thorough test can ride them outside, where a real-life zeppelin takes off and lands just a few yards away. The hangar is otherwise used as storage space for this ballooning space machine, famously invented in Friedrichshafen by Baron Ferdinand von Zeppelin.

A STRIKING NOVELTY: HIDDEN POWER Among the striking novelties in this inspiring hall is Hidden Power, an ultra-light portable battery kit for e-bikes. It looks remarkably simple, with a battery that may be attached to almost any existing bicycle’s crossbar. It powers a device that pushes against the tire to speed up its rotation. Paris Chen of DK City. © ALAN ZHANG

It’s only a short stroll from the exit of the A2 Hall to the Zeppelin Hall, where more than 50 exhibitors are showing their latest products alongside the huge stand of Bico Zweirad, the German retail buying group. The hangar is abuzz with relatively young companies unveiling often promising and sometimes intriguing bicycles and accessories.

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“The concept is not unlike the oldfashioned Solex from the 1950s, but applied to e-bikes it enabled us to build the lightest pedelec in the market,” said Christian Broglie, sales manager at Pedalix, the Swiss-based company that is distributing the product in Europe. The battery kit itself weighs about 2.6 kg, while the entire pedelec displayed by Pedalix weighs about 10kg.

Outside the Zeppelin Hall, Ecobike’s Isara Guerin demonstrates the Elegance e-bike that is powered by a solar panel canopy. © BERNHARD WROBEL

Shown at Hidden Power’s stand in the Zeppelin Hall, with scales to back up its claim of lightness, the battery kit was developed by Chan-Hwan Jang from South Korea.

Part of the attraction for young consumers is the Metro’s design, as well as the fact that the product enables them to cruise around at considerable speed without wearing a helmet.

The components are of the highest quality and are made in Switzerland and Germany. The battery case was designed in Italy. The only potential downside is that the concept may not work as efficiently in wet conditions.

The throttle alone only propels the user to a speed of about 20 km (18 miles) an hour, while helmets are only obligatory in Germany and many European countries for vehicles that have the power to drive faster.

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Hidden Power’s Chan-Hwan Jang. © ALAN ZHANG

“Not that we would encourage anybody to go out on the Metro without a helmet, but it is a strong sales argument to draw young people to pedelecs,” said Andreas Lang, sales manager at Ultra Motor, the British company behind the Metro. “We’re the only ones who offer this combination, so the Metro could be regarded as a category all by itself. I bet youngsters will start referring to this type of fast pedelecs as Metros.” Ultra Motor was launched seven years ago to make drive trains and power electronics for electric vehicles. With its own production in Taiwan and industrial design in Berlin, the company received fresh funds only a few days ago, and it started offering its propulsion systems for OEM customers.

INNOVATIVE FOLDING E-BIKE Just across the aisle, DK City from Taiwan has won many plaudits in recent months for a foldable e-bike that does not require any welding at the center of its frame. Instead, the frame rotates around a central column. While a prototype

was introduced to a few insiders last year, the finalized product now stands ready for inspection in the Zeppelin Hall. “This product was made in partnership with Robrady, an American design company that worked for companies like Segway,” said Paris Chen, sales manager at DK City. “With our technology and this design, we are ready for distribution in Europe.”

BICYCLE POWER FROM SOLAR ENERGY Judging from the displays in the Zeppelin Hall, the use of solar energy to power bicycles is another field of research for bicycle makers. Volt, a German company specialized in renewable energy, has just entered the stakes with a range of robust e-bikes operating with a lithium ion battery. However, the company makes it clear that its research focuses on bicycles powered by solar energy, and that the results should soon make their appearance in the Zeppelin Hall. g BARBARA SMIT

Andreas Lang of Ultra Motor. © ALAN ZHANG

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A5-306

TRANZX OFFERS SEGMENTATION

E-BIKE COMPONENT LINES

The JD Group, a leading developer of electric technology for bicycles, has launched a new positioning scheme for its TranzX PST e-bike products. At a press conference yesterday, spokesman George Pascal said that after 20 years of product development for electric bikes, TranzX PST had developed an extensive range of components, including sensors, batteries, motors and controllers. Pascal said the time was right to offer OEMs a logically organized scheme to make selection easier and

more transparent for producers and consumers. Individual components will be grouped into easy-to-understand product lines. For OEMs, JD offers 10 system variations that combine components of the same price range. These “component series,” which range from the “100 series” to the top-of-the-line “650 Series,” simplify component selection while retaining complete system flexibility. JD Group owns and operates three factories in Taiwan and China and is a major supplier to OEMs in the rapidly expanding electric bike market. g

THUN LAUNCHES

Thun, one of Europe’s leading manufacturers of bicycle bearings, presented a new e-bike groupset at Eurobike yesterday. The awkwardly named “(V)elo Comfort by Reevo Technology” is based on a simple equation: precise sensor technology plus advanced software equals a comfortable, tailor-made bicycle experience.

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FOR SPORTS

NUTRITION

ZH-207

E-BIKE GROUP SET

ZIPVIT SEEKS EUROPEAN DISTRIBUTORS

Zipvit, a British company that produces an extensive range of sports nutrition products, is seeking European distributors. The brand was founded in 2008 and, almost from the start, developed strong roots in pro cycling. It has sponsored the Cervelo Test Team since 2009 and earlier this year signed a deal with Team Radio Shack. The Zipvit brand grew out of a mail-order vitamin business that was started in 1999. Officials noticed that certain athletes were buying large quantities of certain supplements, and decided to form a division of the company to focus exclusively on sports, called Zipvit Sports.

Robert Child was brought on as the company's chief scientific officer. At Eurobike the company is launching three new flavors of gel, including a caffeinated cherry cola flavor; and a pomegranate and watermelon flavored energy chew. g Robert Child, (chief scientific officer) and Ben McKay (brand manager for ZipVit) with some of the company’s products. © B. WROBEL.

Thun VP Alexander Thun (center) moderated yesterday’s press conference on the company’s new pedelec system.

Marco Herzog, an expert in software and electronics, explained the concept at a press conference. He said OEMs particularly appreciate the awardwinning design of the components, including a stylish detachable display and the fusion of the rear carrier, the controller, the battery and the rear light. Showgoers can see the system today - while enjoying pretzels and beer - at 3 p.m. in Room Rome, Lobby East, 1st floor.

B4-106

g JB

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XPLOVA SETS TRENDS IN INTUITIVE OUTDOOR GPS DEVICES

& INTEGRATED MAP PACKAGES Xplova, manufacturer of premium outdoor GPS products, was founded by a group of biking and outdoor enthusiasts. Headquartered in Taipei, the company is an affiliate of Mango Research Corp., one of the largest ODM suppliers of personal navigation devices to leading global brands. Xplova’s GPS products for cyclists combine state-of-the-art design with intuitive software applications and comprehensive map packages.

B4-501

2011 marks the first year that Dahon’s BioLogic range of products will be sold as an independent brand.

GEAR TO ADDRESS NEEDS

OF URBAN CYCLISTS

DAHON LAUNCHES NEW BRAND

BIOLOGIC

Dahon launches its new independent BioLogic brand of cycling gear at Eurobike.

“We’ve used the name BioLogic for a couple of years on our custom saddles and grips. So when we decided to seriously pursue these new products it was a natural fit - combining a human side with clever features that flow from the needs of city cyclists,” said Matthew Davis, Dahon's director of sales and marketing.

“Xplova products are both product- and user-focused, maintaining highest quality standards for the demanding outdoor and cycling consumer audience,” said Vincent Chang, CEO of Xplova. “Most importantly, with the easy, intuitive handling and the all-inclusive map packages for our popular Xplova G5, we now offer a fitting product for touring and mountain biking as well as for the avid road cyclist with our compact Xplova G3.”

A4-200

The Xplova G3 navigates your planned track on OpenStreetMap and guided by Xplova Smart-Sign with built-in ANT+ receiver, it measures 88 types of cycling data on a sunlight-readable color display.

Vincent Chang with the Xplova G3 Bike Navigator.

The Xplova G3 and the Xplova G5, which has been available in Germany since its launch at last year's Eurobike, will be available as demo samples. Xplova’s new additional distributor for Germany, Austria and France, Winora Group’s E. Wiener Bike Parts, will officially launch the new G3 GPS Bike Computer at its booth in hall A4.

THE PRODUCT LINE

The full BioLogic line will be available through bicycle retailers and online beginning this fall.

The BioLogic brand encompasses a wide range of products that address issues that urban or commuting cyclists face on a daily basis and help make cycling in the city or out in the country safer, more convenient and more comfortable. “A lot of our product ideas originate from our employees who ride to work and who all have to deal with issues related to cycling, issues like pollution, noise, safety and convenience,” said Joshua Hon, Dahon vice president. BioLogic products can be used by cyclists who ride any type of bicycle, not just folding bikes, and focus on enhancing the safety, comfort and convenience of riding a bike.

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The line includes a number of products for the urban commuter, including the Pango folding helmet, the iPhone Bike Mount, the ReeCharge, a safety airhorn called Blast that operates on compressed air, and the Anti-Pollution mask - heavy-duty pollution protection with activated carbon filters. Other products include the CycleTunes personal speaker system for bikes, the Vacuum Flask for hot and cold beverages, and the QuickMount Bottle Cage, which fits just about anywhere on a bike.

Breathing in nasty exhaust fumes while riding is bad for your lungs and just plain unpleasant. Dahon's solution is the BioLogic Pollution Mask, heavyduty pollution protection for the serious urban commuter. Two replaceable activated carbon filters scrub out noxious exhaust fumes while dual inhale ports ensure adequate airflow even when going out on a full on sprint. The Pollution Mask is made from tough industrial rubber and plastic for long-term durability and is easy to clean and maintain.

13/09/2010 03:44

SHOW DAILY 2010

T-ONE CONCENTRATES ON ITS

CRANK BROTHERS

ACCESSORIES BRAND

FOCUSED ON UPPING

T-One R&D Corp. has the R and the D in the name for a reason. “We are a design-driven company concentrating on R&D,” says company GM Gary Liu.

MARKET SHARE

T-One does OEM work but focuses on its own brand. "We are ready to do some OEM production but not for any price,” Hsu said. “T-One not only communicates its image through several patented product designs but also through our own packaging.” T-One’s products include Anyway, a variable angle bottle cage that receive an iF design award, and the Guard Dog alarm system.

Liu, an industry veteran, founded T-One in 2007. He hired a young and sharp team with the goal of creating a range of premium bicycle accessories. Now at its second Eurobike, the Taiwanese company is ready to present its products to the world, sales manager Evita Hsu said. The young accessories brand is available in eight countries but in Europe only in Germany, via Comus. Gary Liu, GM at T-One R&D Corp.

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“The wireless anti-bike theft device can be hidden underneath the bottle cage,” Liu said. “A 100 decibel alarm will be activated on both master and slave once there is any vibration sensed on the slave. The master also has an indicator to track the slave, with a range of 100 meters." g

SATORI PRIDES ITSELF ON 40 YEARS OF INNOVATION Satori of Taiwan, part of the HL Group, has been making bike parts for 40 years. The company's website talks about the line's "ridingfuelled innovation," and company executives are keen to stress they understand the user's perspective. "Being riders ourselves, we are close to the spirit of the cycling community and have a special understanding of its needs. We aim to continue growing with our customers, working hand-in-hand to develop and refine refreshing new ideas to further enhance the riding experience," officials say. "Satori" is based on a Japanese Buddhist term that means "awakening." Company executives believe this name is as relevant today as when the company was founded.

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"We are constantly re-awakening ourselves to new ideas and providing creative yet practical solutions to the bicycle world," they said. A statement from the company said, "We take pride in designing components to make the cycling experience more fun, comfortable or faster for a wide range of riders - from city commuters to trekking enthusiasts to serious racers."

EUROPEAN B1-403

Crank Brothers is the second-biggest brand of mountain bike pedals in the U.S. market, founding partner Andrew Herrick said. Now it’s time to focus on Europe.

“We don’t have the market share in Europe that we have in the U.S., so it’s important for us to focus on that,” he said. Focusing on the Continent has been easier since Crank Brothers’ acquisition by a European company - Italy’s Sella Royal. Herrick and his family now live in near Sella Royal’s headquarters in northern Italy, although he makes frequent trips to Crank Brothers' design offices in Laguna Beach, California. Eurobike visitors will be able to see some of the mid-season introductions that Crank Brothers first unveiled at this year’s Sea Otter Classic, the consumer race and test festival that takes place in April in Monterey, California. The company introduced all new Eggbeaters and Candys, two of its best-known mountain bike pedals. “We hadn’t refreshed them, honestly, for a long time,” Herrick said.

Crank Brothers also launched seat posts, stems, handlebars, and grips. “We made a big commitment, so it wasn’t just one grip or one bar. It’s all the lengths,” he said. “We’ve been delivering in May, June, July and August.” With the new products, Crank Brothers can now outfit most of a bike. “I call it a half gruppo. With our wheels, our pedals, our saddles, bars, and posts, you can come pretty close to doing a Crank Brothers bike,” Herrick said. “If you do a Sram group, Fizik saddle, and all the rest Crank Brothers parts you can do the whole bike and color-coordinate it,” he added. Crank Brothers and Fizik are sister brands under the Selle Royal umbrella. That, in fact, is what Crank Brothers has done with a fleet of nine bikes that constitute a high-end demo fleet. At the end of the season, the company will auction off the bikes for charity.

Crank Brothers wheels spec’d on a GT Force Carbon Pro.

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Visitors to the Satori booth at Eurobike will see the company's latest line-up of handlebars, seat posts and stems, including a shock-absorbing stem. Satori has a proprietary butted handlebar forming technique designed by its in-house R&D team. The company's ISO-certified factory produces award-winning, patented designs. g

13/09/2010 03:44

SHOW DAILY 2010

SKS GERMANY

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TUNES RANGE At the SKS Germany booth you can play with the Diago bike pump. SKS Germany product manager Sebastian Wedhorn said, “The Diago is made out of a high-end synthetic material from Samsung, a material normally used for pianos."

A new SKS bottle cage, called Slidecage, is designed for smaller frames; those that can’t comfortably fit a standard-sized cage, such as some full-suspension frames. “With the Sidecage you can easily take out a bottle from the side,” Wedhorn said. A new shock pump from SKS is called MSP for "Mountain Suspension Pump".

"We made a fine design piece out of this material, with a maximum pressure of 10 bar.”

“You can take off the hose so the pump is reduced in size," Wedhorn said. "Store it in the accompanying small bag in your jersey pocket or backpack.”

SKS Germany product manager Sebastian Wedhorn with the new Diago Pump.

g JB

WILDLIFE BASICS WITH

SENSO "How much do you know about nature?" Every right answer is a winner with Senso. Just bring this Show Daily with your right answer to the Velo booth to pick up your Senso gel dashboard sticky pad! This pad holds stuff on your dashboard so it doesn't fly off as you drive. Non-adhesive, nonmagnetic, it grips cell phones, PDAs, sunglasses, GPS, binoculars, CDs,anything that you want to grab quickly and easily.

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Deposit the completed form along with your business card in the official contest registration box located at the Velo booth to also earn a chance to win a Senso saddle on each of the first three show days. Only one entry per person per day please. Contestants are only eligible for one dashboard sticky pad per day.

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SELECTION OF SENSO SADDLE WINNERS Daily prize winners will be selected in a random drawing among all correct entries at the end of each day and announced by 9:00 a.m. the following day. Winners must pick up their prize in person at the Velo booth.

SHOW DAY #2 QUESTION What is special about penguins? a) Breed in abandoned igloos b) Male penguin incubates the egg c) Can remain submerged for up to five hours d) Live totally isolated in the northern hemisphere

Crops president Sabura Shimamura (left) with Executive Manager Keiji Taiga.

COLORFUL CROPS CREATES

COMPUTER LINE When passing the Crops booth you might wonder why KMC, LTG and VP One branded products are also there. Along with showing its own Antarex LED lights and Crops lock products, the Japanese design company has partnered with these other businesses at what is now its second appearance at Eurobike. Crops’ Executive Manager Keiji Taiga said, “For us, KMC is very special. They use worldwide the aftermarket packaging and display presentation designs our national import and distribution subsidiary Magic One created for our home market. "After this successful partnership we decided to increase our image through partnerships with other existing component makers,” Taiga added.

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Crops has also partnered with Taiwanese pedal maker VP and its VP One brand, and and Taiwanese outdoor pack maker Lotus Technology Gear (LTG). “For both brands Crops is doing not only aftermarket but also product design,” Taiga said. The first VP One pedals designed by Crops are on display as well as the first LTG saddle bags. Crops is also getting into bike computers with seven Crops-branded models. One of the three wireless models measures cadence, Crops president Sabura Shimamura said. Many Crops products are brightly-colored, Tokyo-style. “That’s how cyclists create their own look,” Taiga said. g JB

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13/09/2010 03:45

SHOW DAILY 2010

BIONICON CELEBRATES 10TH ANNIVERSARY WITH HIGH-END LINE

THE NEXT GENERATION

To celebrate its 10th anniversary next year, Bionicon Bicycles plans to launch its “Generation 2” bicycle platform. While the company will continue with its established “Generation 1” products, the Generation 2 line will mark the top of its product range, marketing manager Holger Lehne said. “From now on, our Generation 1 products such as Golden Willow, Edison, etc., will cover our entry level range. With this segment covering sales prices between €2,000 and €3,000, we want to attract IBDs with our revolutionary pneumatic system.”

Generation 2 bikes will sell for more than €3,000. Bionicon is basing its Generation 2 line on this year’s Tesla model, which it has renamed “Alva” because of trademark issues. “Tesla was our start for the entire Generation 2 range,” Lehne said. “It relies on a completely new four-link frame design.” For 2011, Alva will offer a version with 180 mm of travel. A 140mm all-mountain bike, the Reed140, will round out the Generation 2 line.

Bionicon founders Stephan Albrecht and Andi Felsl created their first prototypes in 1999 for a bike with varying front travel.

Bionicon marketing manager Holger Lehne with the company’s line of merino cycling apparel. © JB

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“For us, it was logical to adjust the front and rear shocks simultaneously. We got the idea from

B1-202

the wild mountain goats we watched running up and down impossibly steep mountains with total ease,” said Felsi, the company’s general manager.

“It fascinated us. How did they do it? Going up they retracted their front legs and extended the rear ones. Going down they reversed the operation." When Albrecht and Felsl founded the company in 2001, they decided to focus on an integrated hydraulic system, which they say reduces suspension bob without complicated damping. Today this system is known simply as the Bionicon system. Applying the design to its “backcountry mountain bikes,” the Bavarian company made its way into the international bicycle market. Bionicon currently employs about 20 at its headquarters in the small Bavarian town of Rottach-Weissach at Tegernsee. Two years ago Bionicon entered the mobility market with an urban cargo and an urban road bike.

All Bionicons are 100% assembled in Bavaria.© JB

For 2011 the company wants to close the gap between urban and mountain bikes with a new category it calls Outdoor. “Our first Outdoor model, the Green Village, is a hardtail relying on a classic diamond frame,” said Lehne. “Targeting riders who also ride in the city, it has a relaxed upright position frame design and rolls on semi-slick tires.”

g JB

13/09/2010 03:45

SHOW DAILY 2010

MTB CYCLETECH

CAPS THEM ALL

Mmmm…beer! Well, at least you can be reminded of your favorite brew right on your headset.

RESTAURANT /

TOUR GUIDE

COOKING

Visitors to the MTB Cycletech stand will get a free custom bag with the brand logo as well as a unique beer bottle cap holder.

& TRUEING

The cap holder can be mounted on any headset, to remind thirsty bikers what’s waiting for them after their ride. While you’re at the stand, meet company founder Butch Gaudy who will be happy to show his latest bikes.

Dutchman Michael Stor has two jobs. In the morning he’s the cook at Carbon Sports in Friedrichshafen. In the afternoon he trues the company's wheels.

Grab a free MTB Cycletech bag.

A2-300

The company, which makes Lightweight wheels, is located close to the Eurobike convention center on the other side of the airport. Stor has worked at Carbon Sports for two years. “Working as a cook is a tough job with cruel working hours," he said. "Over here I have normal working hours and I’m not just cooking. My day starts with shopping for food and then preparing lunch for 25 to 35 people." Stor lives in Vogt, about 32 kilometers (20 miles) from Friedrichshafen. When the weather is fine he rides to work: “Since I work here I wanted to participate in some sports. It feels good to ride. The scenery here is awesome.” Asked to recommend food for cyclists visiting Eurobike, Stor said, “When it is hot and you are riding your bike I wouldn’t recommend the typical Swabian Kaesspaetzle (a kind of noodles with cheese). This is too heavy. I would recommend some light Italian food. Ristorante La Scala at Bodenseecenter in Friedrichshafen offers good Italian food - not only pizza but also fresh fish or a steak with salad. “And if you ride from Friedrichshafen about eight kilometers (five miles) east along Lake Constance to Langenargen, I would definitely recommend a stop at Schuppen 13 at the port," he continued. "You have a great view across the lake with the Alps in the background.” Fancy a sport drink? Stor recommends a schorle. “It’s a mix of water and juice and the best thirstquencher ever. Ask for a apfelschorle (apple juice with water) or a johannesbeerschorle (red currant juice with water).”

RISTORANTE LA SCALA

Mesiterhofenerstr. 14 88045 Friedrichshafen Tel: +49 (0)7541 95 39 99 Web: www.pizzeria-la-scala.de

RESTAURANT SCHUPPEN 13

Argenweg 60 88080 Langenargen Tel: +49 (0)7543 15 77 Web: www.schuppen13.de

Cooking in the morning, trueing in the evening: Michael Stor is ready for a ride after cleaning the Carbon Sports kitchen and finishing his second job at the Lightweight wheel production.

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13/09/2010 03:45

SHOW DAILY 2010

VITTORIA INDUSTRIES EXPANDS B1-413

All of the worldâ&#x20AC;&#x2122;s major automotive brands are present in Rayong. Production exceeds 1.5 million vehicles a year and is growing at an annual rate of 30 percent.

Vittoria's Lion Tyres factory in Thailand.

Vittoria Industries is making a major investment in production capacity through the wholly owned Lion Tyres of Thailand. Vittoria will invest $6 million to upgrade the existing Lion Tyres factory and commission a new plant. A surge in demand in the second half of 2009 from several large new clients as well as existing clients is driving the expansion plan. By the end of 2010, Vittoria expects to produce seven million premium road race and MTB tires each year, and one million tubulars. Lion Tyres Thailand will take on a new rubber-production facility. This high-tech compound factory is on the Rayong Industrial Estate, located 140km (87 miles) south of Bangkok. It will develop and produce 100 percent of all the rubber compounds needed for its tire production. The Rayong area of Thailand is transforming itself into an international production center for car exports.

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Chosenâ&#x20AC;&#x2122;s fixie hub

Singlespeed hub

A6-408

NEW HUBS

The Vittoria Industries compound factory will start production at the beginning of 2012. Along with compounds for bicycle tires, it plans to supply automotive parts suppliers in the region.

FROM CHOSEN

Vittoria has also pledged to invest another $4 million to create Vittoria Data Center Ltd. To be located in Bangkok, the company will provide the global data-processing and communications services required by the expanding Vittoria Group.

Hub specialist Chosen of Taiwan has released new DH, fixed, BMX and singlespeed hubs. The company has manufactured bicycle hubs for 20 years. The new BMX hub is for racing use. The cassette body uses Multi Gears design (120T engagement) and has an IB bearing-free bushing system which reduces weight and increases durability. The new DH and freeride hub

The new rubber compound factory.

Vittoria Data Center has already acquired premises for the technical infrastructure and the server park. When fully operational, in the second quarter of 2011, it will have a staff of some 10 specialists providing programming, database, and communications support to the group.

The new DH/ freeride hub also features an IB bearing-free bushing system. The cassette body uses MGT technology to enhance climbing performance.

Chosen has developed a singlespeed hub to overcome the problem of broken chains and damaged disc hubs. The FA8123B hub is a left drive disc hub with the singlespeed cog and disc on the same side. The hub can be built into both 24- and 26-inch wheels. The new A5195BI hub is of a fast switchover, tool-free design: press a dial inward for fixed gear; and outward for freewheel mode.

13/09/2010 03:46

SHOW DAILY 2010

'WE MAKE CYCLING EASY AND FUN' - ELECTRA

PROMOTING LEISURE BIKES IN EUROPE

Last year, Electra hired Axel Kedenburg, formerly of Bergamont, to establish Electra Europe, based in Hamburg. We talked with Electra CEO Benno Baenziger and Axel about the future of the brand’s classic bikes in the American and European markets. Benno, born in Switzerland and raised in Berlin before moving to California,knows both markets very well. ESD: In America, Electra is a cult brand. Can you achieve the same status in Europe? Benno Baenziger: Yes, we are a cult brand because of the fashionable bikes we make, but equally or even more important is that we are the leader and specialist of the leisure bicycle segment. This fact is based on looks but even more important on comfort and simplicity. We make cycling easy and fun. I believe this is a concept that has global relevance.

ESD: What was the reasoning behind creating the other mobility brands?

Baenziger: Cruisers have their place. This is the American style of casual cycling, but they cannot cover all needs in this segment. That’s why we added different styles and rides, such as the Amsterdam - our version of a European Dutch bike.

Baenziger: And the Ticino is our interpretation of a classic European touring bike.

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ESD: Is Electra Europe offering the entire Electra Group? Baenziger: At this point the offerings are almost the same, except for minor differences in spec and colors.

ESD: Europeans usually expect sports bicycles when it comes to U.S. suppliers. What is the advantage of buying a U.S. mobility bike in a market that is packed with so many mobility bike suppliers? Baenziger: To me, all European mobility bikes look alike and offer the same ride. People compare features and prices and according to the best test they will choose the best value. I am not sure how much a USA image is important, but I do know that our bikes are fresh and innovative. So I think it is all about the different point of view and approach that we have. Axel Kedenburg: It is not about the origin of the bikes. It is about what they have to offer. Electra offers 19 years of experience in the lifestyle segment. Electra offers a unique riding position that has been patented and provides a totally different riding experience.

ESD: Will Electra re-enter the apparel business one day? Baenziger: We still see a huge potential in lifestyle apparel and I believe we have a brand that is very strong. People would want to wear our soft goods.

g JB From left: Jeano Erforth (co-founder of Electra), Axel “Akki” Kedenburg and Benno Baenziger.

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13/09/2010 03:46

SHOW DAILY 2010

The system contains a bottom bracket torque sensor which allows bikemakers to spec the system without having to modify framesets. Drop in a business card at the company’s booth in the Zeppelin Hall and you could win an A2B hybrid. This promotion is to generate booth traffic and get people to try Ultra Motor’s new system, said Joe Bowman, the U.S.-born president of Ultra Motor. The A2B scooter/e-bike was launched at Interbike in 2008. Ultra Motor does not come from a bike trade background but started in 2003 as an electric motor manufacturer. “We produce 250,000 electric motors a year,” said Bowman. "Roughly 100,000 of those were for electric bikes last year." Bowman has been an investor in the business since 2003, becoming president in 2006. He formerly worked in private equity as a partner in Russian Technologies Venture Partners. Bowman led the fund's first investment in Ultra Motor. The launch of the OEM propulsion system is a significant milestone for Ultra Motor, said Bowman.

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ULTRA MOTOR LAUNCHES E-BIKE

PROPULSION SYSTEM

The heart of UltraMotor's propulsion system.

UltraMotor of the UK, maker of the A2B electric bike, is at Eurobike to launch an OEM-friendly, integrated propulsion system. It will introduce new customers to Ultra Motor’s patented technologies. The new bottom bracket torque sensor is an example of OEM-focused industrial design, Bowman said.

"But there are very few solutions that don’t require significant frame modifications. Our new and patented BB torque sensor is a drop-in solution, no frame modifications required.”

“E-bikes are getting a helluva lot better. But one of the challenges for OEMs is where to put the torque sensor. If it’s a crank-shaft based motor, you put it right there. Or you could use a velocity sensor or a strain gauge on the axle."

Ultra Motor’s 250W propulsion system meets the EN15194 pedal assist standards. “For the U.S. market we can offer a 500 or 700W motor in the same box that we fit a 250W motor for the European market,” Bowman said.

ZH-200

The new motor is upgraded from 18 pole to 32 pole, which reduces cogging torque, i.e., the torque due to the interaction between the permanent magnets of the rotor and the stator slots of a Permanent Magnet (PM) machine. “This makes for a very smooth acceleration; very high torque at low RPMs,” said Bowman.

UltraMotor's drop-in BB torque sensor.

The system is CAN Bus enabled so data can be accessed by interface devices. All of the systems’ electronic components have sensors. The master memory chip on the printed circuit board captures tech data. When there’s a problem, the consumer goes into a store, the store plugs in the bike with a USB cable, and web-based access software runs out a fault analysis code. Bowman believes his company's new propulsion system will appeal to affluent consumers between the ages of 35 to 55. "It's relatively easy to reach the 55-and-older demographic with existing technologies," Bowman said. "Younger, perhaps more sporty, consumers need different products and different designs."

g CARLTON REID

13/09/2010 03:46

SHOW DAILY 2010

TOUT TERRAIN’S

'THE PLUG'

INDEPENDENT ENERGY

SUPPLY FOR CYCLISTS

Deliveries to the IBD market started in April, but German mobility and randonneur bike supplier Tout Terrain is still proud of its self-developed energy supply system, which is fully integrated into the fork and head tube. The Plug offers an independent energy supply for cyclists, said the company's general manager, Oliver Römer. "The energy comes from the hub dynamo and can be used to power your GPS, cell phone, MP3-player or lighting system,” he said.All these accessories can be connected via USB. Because of the systems integration into the fork and head tube it is secure. “The integration is a very effective anti-theft protection,” Römer said. The Plug can be easily mounted and therefore makes an attractive aftermarket kit for retailers. g JB

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B5-511

AN ECO-FRIENDLY JOLT OF PLASMA

ESCHLER’S ELECTRIFYING NEW

TECHNICAL FABRIC LINE

Manufacturers of performance textiles face a tough challenge in today’s market. Apparel makers and consumers expect them to invent fibers and fabrics that provide increasing levels of performance. Yet consumers also demand products that are made in environmentally friendly ways at the same time. Swiss knitwear pioneer Christian Eschler AG is trying to meet both demands by teaming up with the Grabher Group, an Austrian textile finishing expert, on a new generation of fabrics it calls “Plasma Technology by Eschler.” Eschler will debut the fabrics at Eurobike. They are far ahead of the production curve. The Plasma line is intended for use in 2012 apparel lines.

MANUFACTURING Markus Lutz, Eschler’s product manager, speaks almost a different language when he describes the process of manufacturing the Plasma fabrics. The fabrics are “created by applying electrical fields to pure gas or gas mixtures in a vacuum chamber (similar to the process in neon tubes),” Lutz said. Tout Terrain 's 'The Plug'

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Instead of wondering how this photograph relates to apparel, visit the Eschler booth and learn about its new fabrics made with “Plasma Technology.”

“The gas is ionized and leads to a chemical reaction on the surface of the respective material. He added, “The right combination of gas mixture, frequencies and gas flow results in systematic surface modifications of fabrics (hydrophilic, hydrophobic, dirt repellent) - effects that are also extremely durable.”

CRUCIAL DIFFERENCES Compared to conventional fabric treatments, the Plasma Technology has crucial differences, he said. Until now, textile finishing has typically involved wet chemical processes, and the required results are usually achieved by using additives or coatings.

However, these treatments often interfere with key properties of the fabric such as its flexibility, strength and feel. The treatments often fade over time because of abrasion or repeated washing. Eschler said the Plasma Technology process avoids these disadvantages and has no effect on the feel of the textile. He said Eschler’s “dry process” is extremely eco-friendly because it uses a minimum of water and chemicals, saves energy and is free of fluorocarbon compounds. “The new technology allows a great eco-balance that no other treatment even gets close to,” Lutz said. Eschler, a family-owned company, has been committed to reducing its ecological footprint. In 2001, it was one of the first knitwear companies to become certified by Bluesign, which means that it complies with the independent standard for sustainability, health, safety and resource efficiency. g JB

13/09/2010 03:47

SHOW DAILY 2010

CYCLEUROPE LAUNCHES FULL LINE FOR 2011

PEUGEOT GETS BACK IN BIKES IN TIME FOR

200 ANNIVERSARY TH

The Peugeot brand is making a forceful comeback at Eurobike after Cycleurope, the European bicycle manufacturer, sealed a fresh partnership with the Peugeot car company earlier this year. The bicycles will be sold through IBDs in France and international markets covered by Cycleurope. Course racing bike.

A4-305

The Peugeot bicycles are made at the Cycleurope plant in Romilly, which previously focused on the Gitane, Bianchi and Puch brands. In recent years the plant employed about 250 people to make 200,000 to 230,000 units per year. An earlier agreement between Peugeot and Cycleurope was terminated at the end of 2001, but the car manufacturer revised its strategy and issued a new global bicycle license to Cycleurope in January. The company’s managers are targeting global sales of up to 25,000 Peugeot bicycles in the first year and about 100,000 units after four years. “It will take some time to rebuild sales because the brand has been out of the market for almost ten years,” said Bruno Gazet, international sales and marketing manager at Cycleurope in Romilly, France. “Then again, awareness of the Peugeot bicycle brand remains strong and we have all the infrastructure to market it efficiently.”

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Cycleurope has recruited more staff in Romilly to deal with Peugeot, but has not ruled out shifting some production to a factory in Varberg, Sweden.

COLLECTOR BICYCLES The Peugeot relaunch started in May with five Collector bicycles, including a racing bike, mountain bike and several hybrids. Designed in black and white, they integrate several vintage features reminiscent of the heyday of the Peugeot brand, which is exactly 200 years old this year.

PEUGEOT AT EUROBIKE A more extensive comeback will take place at Eurobike, with Peugeot introducing a full 2011 range. It consists of about 30 models for children and adults, including mountain, city bikes, road bikes and an e-bike. Peugeot will take up about half of Cycleurope’s 300-square-meter (3,230-square-foot) Eurobike display, with the other half occupied by Bianchi. The range will be sold in France through Peugeot car dealers and independent retailers, starting with about 450 stores trading under the Velo & Oxygen banner. While these retailers are independent, they predominantly sell Cycleurope brands, and the company supports them in terms of financing, store displays and advertising. Furthermore, Peugeot bicycles will be offered through Cycleurope’s subsidiaries and distributors in other countries, from Europe to South America and Asia, particularly Japan. VTC trekking bike. © PEUGEOT

Ville city bike. © PEUGEOT

“This is a large-scale international relaunch,” Gazet said. “We’ll be marketing an international range, as well as other ranges adjusted to the requirements of specific markets, like the Netherlands, Germany and Japan.” Before the end of its previous partnership with Cycleurope, Peugeot was among the strongest brands in French specialty bicycles stores, selling about 100,000 units in France alone, and making up a large share of exports for Cycleurope’s French arm. The licensing agreement ended when the car manufacturer decided to source Peugeot bicycles itself. Cycleurope attempted to make up for this loss by pushing other brands, particularly Gitane, Bianchi and Puch, and by building up the Velo & Oxygen network. Meanwhile, Peugeot bicycles were sold almost exclusively through Peugeot’s car dealers in France. However, the carmaker failed to invest in its bicycle business and sales dwindled in the last years. Peugeot decided to rebuild its bicycle ran1§ge with Cycleurope this year as part of its efforts to update its brand identity and to offer a broader range of products relating to mobility. g BARBARA SMIT

13/09/2010 03:47

SHOW DAILY 2010

NEW CAMPAIGNS HIGHLIGHT SENSO, PLUSH BRANDS

VELO INTRODUCES NEW

AFTER-MARKET

BRAND STRATEGY Saddle giant Velo Enterprise is the leading manufacturer of saddles, grips and handlebar tapes for the OEM market. Now the Taiwan company is pushing hard for aftermarket sales with the launch of a new marketing campaign, which it is unveiling today at Eurobike. “Today marks an important step in growing the presence of Velo saddles in retail while offering better support to our distributors and dealers,” said Stella Yu, founder and president of Velo Enterprise, and one of the legendary figures of the Taiwan bike industry. She added, “This program marks a commitment to bring aftermarket customers the same type of high-quality products and services that the world's Original Equipment Manufacturers have come to expect from Velo.”

Juergen Stoelze, general manager of Asista, said, “The new campaign gives us the needed marketing push to better acquaint Velo’s aftermarket brands to both dealers and consumers while gaining more shelf space in dealerships.” Senso, Velo’s mid-range performance line, receives a new taglin: “Riding in its fullest sense.”

The campaign will feature new visuals and an advertising campaign that focuses on the aftermarket saddle lines Senso and Plush, which Velo launched in 2008.

In the ads, consumers use Plush saddles in unexpected situations to communicate the idea that the saddles are so comfortable people don’t want to go anywhere without them. “For over 30 years, we have prided ourselves on the quality, comfort and innovations of our products,” Yu said. "We want to go out and make a promise to all of the cyclists that use or have used Velo. We want to communicate to them that we fully stand behind our name and our commitment to quality and comfort,” she added. The campaign, designed by ITMS Marketing of Germany, will be rolled out through in-store merchandising, packaging, catalogs, promotions, website, and advertisements in trade magazines and online.

BRAND REFRESHMENT Both brands are being refreshed to communicate a clearer and more consistent message to target audiences. “Millions of cyclists have enjoyed Velo saddles through our OEM clients,” Yu said. “Increasing our presence in the aftermarket represents a natural evolutionary step for us and a way for us to better service our customers who expect the same quality they enjoyed with their original saddle in the aftermarket.” Yu founded Velo in 1979. Last year the company manufactured more than 15 million saddkles in its four factories in Taiwan and China.

MARKETING PUSH Distributors said they welcomed the new campaign. “We have been a trusted Velo partner for many years. We welcome the new campaign and think that these new marketing initiatives will get dealers more excited about selling the brand, giving them more opportunities to engage the customer, and to have the satisfaction of having sold a top-quality product that also has a recognizable brand name in retail,” said Benno Messingschlager, CEO of the German distributing company Messingschlager.

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B2-503

Some of Velo’s new adverts for its Plush and Senso aftermarket saddle brands.

'TECHNOLOGIES INSPIRED BY NATURE' This new advertising slogan underscores Velo's technological foundation while focusing on the company’s environmental commitment. The marketing campaign uses a wildlife theme to draw parallels with the technologies found in Senso saddles. Plush, a line of comfort saddles for recreational and city riders, gets the tagline “Experience Comfort” and the ad slogan “Comfort you can’t live without.”

“In these new ads we decided that the best approach was to focus on delivering an emotional message, connecting the brands with the feelings and the associations behind their principal attributes,” said George Pascal, executive director of ITMS.

DISTRIBUTION

It will give marketing support to its distributors for such initiatives as point-of-sale promotions aimed at increasing retail space in bicycle dealerships. A dealer newsletter, and promotional tie-ins for both retailers and consumers will heighten the program’s retail appeal.

ONLINE MARKETING A new website for retailers and consumers, www.velosaddles.com, will showcase its four aftermarket product lines: Senso, Plush, Attune Grips and Warp Tapes. In 2011, Velo expects to add a dealer locator to the site.

13/09/2010 03:47

SHOW DAILY 2010

WINTER CYCLING LINE

SKINS ADDS

COMPRESSION MAKER NOW HAS

MORE SKINS IN THE GAME

After launching its first bike apparel line at last year’s Eurobike, compression specialist Skins is back with its first complete winter line for cyclists. The Australian-born, Swiss-based company has also graduated to Hall B5 instead of being outside the exhibit halls in the FG section. And they’ve created a stand worth seeing. "Wood is a natural product and it fits best our Australian roots and its colors. Here we can present our brand image and philosophy at its best.”

“We wanted to get more space but are happy that the show organizer was able to give us, as a newcomer in this industry, a spot inside the hall,” said Alfons Deinhard, Skins’ marketing coordinator for Germany and Austria.

In addition to its winter cycling apparel collection, C400 (the “C” is for “cycling”), Skins is also showing a triathlon collection (T400), recovery wear (RY400) and a new multisport collection (A400, where “A” stands for “active”).

“Until last year we had no time to brainstorm a stand concept to spread the message of our brand. We were too busy fulfilling the demand following our entry into the compression apparel market,” Deinhard said. The Skins stand is about 100 square meters (1,076 square feet). The new stand includes an “active and recovery wall” that shows one model wearing the company’s recovery wear while another model wears the latest Skins bikewear while riding. The booth uses a lot of wood, which Deinhard said “gives the whole thing a more down-to-earth touch. We don’t want to have an artificial atmosphere at our stand."

Deinhard said about 30 percent of Skins’ sales is from cycling apparel. The “400” designation on the model lines stands for technical aspects of the apparel lines. “Our 400 series is the only high performance apparel that takes into account the compression levels needed to increase oxygen delivery to active muscles while in motion,” Deinhard said. “We call it dynamic gradient compression.” Skins CEO Jamie Fuller and his team conducted research on hundreds of athletes of all shapes and sizes. Using a full-body 3D scanner, they gathered over 800,000 measurements from each chosen athlete. “The result is a way of cutting and shaping Skins according to 400 key fitting points,” Deinhard said. “This gives a more comfortable fit and more precise, targeted dynamic gradient compression.”

Based on the research, Skins decided to manufacture a greater range of leg lengths for men and body shapes for women, so no Skins’ products are sold in unisex sizes. “No product in the world pays such attention to your body size and shape,” Deinhard said. “Which is why nothing fits, or works, quite like our most technical 400 series."

g JB

A model wears Skins’ RY400 Recovery Wear.

B5-406

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13/09/2010 03:48

SHOW DAILY 2010

UPRIGHT IS

ALL RIGHT

Sit-up-and-scan is the right posture for the great majority of cyclists, bike designer Mark Sanders argues. So why all the emphasis on sport bikes that make riders hunch over their handlebars? For the bicycle industry to grow, we need to attract more of the 90 percent of the worldâ&#x20AC;&#x2122;s population who choose not to cycle.

For racing cyclists, speed is more important than good back posture, so riders crouch down and the spine is unnaturally curved to avoid wind resistance.

This vast "Blue Ocean" of potential cyclists is a huge opportunity for the bicycle industry. But much of the bicycle industry remains fixated on sport bicycles - bicycles that aren't appealing to a mainstream audience. Bicycles are designed for people to use, so like chairs and most things we sit on, they need to be comfortable and healthy. A well-designed chair supports the natural curve of the spine. The lumber support seen on car seats and modern office chairs encourages the spine to curve into its natural "S" shape.

Stylish cycling is upright cycling, as seen here in Milan, Italy. ÂŠ MARK SANDERS

Fortunately, as these athletes are powering along, tensed muscles protect their bent spines. Unfortunately, when bicycles set up for sport are used casually for leisure and transport, bent spines unsupported by athlete-style muscles are vulnerable to strain. Children are encouraged not to slouch, because with age this can cause back problems. Poor posture is outlawed in the workplace, with back problems accounting for over 100 million lost work days per year, just in the United States.

Although more upright than racing bikes, mountain bikes and hybrid bikes do not give good posture for everyday, around-town use; the lean forward posture still strains the back, neck and wrists. Only the upright posture is really suitable for a pleasant journey by bicycle. For parts of the bike industry to pretend their sports products are also suitable for everyday use is absurd.

NOT MADE FOR CITIES So, how have we got into the situation where new, urban and nonathletic cyclists are sold bikes that are unsuitable, uncomfortable, probably harm the back and neck, and are bad for viewing the road ahead? Historically, when the bicycle emerged over 110 years ago as affordable personal transport for everyone, comfort and good posture were more important than outright speed. The upright riding position evolved as the optimum posture for everyday cycling in everyday clothes.

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Since then, in countries and cities where cycling has continuously been used as personal transport, the upright posture is still preferred. But in countries where cycling is just re-emerging as ideal city transport (USA, UK, Japan, Taiwan, Indonesia, etc.) sports bikes predominate. The mountain bike, and its cousin the road hybrid, have been successful in many countries because, apart from bringing back fun to adult riding, they also released the stranglehold that drop-handlebar racing bikes and their "bottom-in-the-air" posture held on the market. Riding a mountain bike with flat handlebars around town is much more comfortable than riding a racing bike. Taiwan and China emerged as the bicycle factories to the United States and the world. This led to lower costs and to many bicycles becoming commodities - for example, the mountain-bikestyle bicycles, sold cheaply through supermarkets, and now ubiquitous worldwide as rusty, around-town rides. Sadly, supermarket mountain-bikestyle factory overruns, being so cheap, have replaced the traditional upright roadsters in many cities (even in Beijing, and other Chinese cities), in spite of having inferior ergonomics for urban use. Amazingly, with more bicycles being produced than cars, the bicycle industry still continues to fuel trends towards using unsuitable sporty and racing bicycles around town.

13/09/2010 03:48

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This is crazy. But is it a result of laziness, or pure inertia? As a designer I know the temptation to simply re-use the same stretched-out geometry that the (enthusiast) market seems to accept, even though I know it would be better to properly research the best ergonomics for the intended users. Even Velib, Biki, and other city hire bikes have stretched geometry - no doubt specified by cycling "experts."

This sounds very positive, except that the most obvious fact is usually missing: this equipment is to fit a bike for sport or racing, not for casual everyday use.

For around town, casual everyday use, ergonomists recommend that a bicycle should have handlebars close to and above the saddle.

An ergonomist matches products to the human anatomy and needs. Significantly, an ergonomist's guidance is unbiased. They are not interested in "converting" someone to do the same hobby as them, nor encouraging a user to race.

The "bottom in the air," bent back, bent neck, poor view ahead is provably the wrong posture for everyday around town use.

FIT FOR USE Who best understands the postural needs of a new, casual or urban bicycle user: a cycling "expert" or an ergonomist?

Many bike brands even boast of using famous racing cyclists to design their frames, and some even become brands good for racing but totally inappropriate for town bikes. Some bicycle shops even have a "fitting" service using an adjustable frame.

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Natural cool is best seen in places like Milan. Italians in suits, gently riding upright bikes, are effortlessly cool (even in 30-degree C heat). They demolish a huge myth and objection to cycling: that it makes you sweat. You only sweat if you cycle fast, racing against the clock. "Natural cool" can be mainstream - and make cycling mainstream. No sweat: it's not a race. ÂŠ MARK SANDERS

The majority of cars are promoted as normal family cars, not Formula 1 race cars.

But I hear the industry respond, "There is an exciting trend: sporty fixie riders are fashionably cool." True, but this is the cycling equivalent of 1960s motorcycle "cafe-racers." Cool derived from exclusivity is easier to do than "natural cool." Natural cool takes standard elements available to all and, with style, elevates them to special.

The bicycle geometry and the posture a new cyclist will be forced into will most likely be chosen by a cycling "expert," such as a salesperson, a marketing manager or a buyer/specifier; somebody who is part of the industry, probably an enthusiast who is a long-time, longdistance bicycle user.

THINK ABOUT THE AUTOMOTIVE WORLD!

Portraying cycling as normal rather than sporty is surely the best way forward for the industry. Isn't it?

Upright cycling is sexy and fun! ÂŠ MARK SANDERS

We need to raise a whole generation of children to rediscover the joys of the bike, and appreciate its benefits. Forget going green. Forget sport. We need to do what generations of marketeers have done for cars: promote the upright bicycle as sexy, exciting and cool for all. g MARK SANDERS

WWW.MAS-DESIGN.COM

13/09/2010 03:48

SHOW DAILY 2010

GPS ROUNDUP, PART 3

‘PLEASE MAKE A LEGAL U-TURN

AT THE NEXT TRAILHEAD’

Using GPS units to get around in the outdoors is becoming as popular as using them to get around in a car. New devices like the MyNav 500 and 600, the related VDO GP7, the Xplovas G5, Falk’s new Ibex, and several Garmin devices promise door-to-door navigation - even if one’s route is on a forest trail.

By planning ahead on a computer, a user can check a suggested route and customize it quickly.

MULTILANGUAL GPSIES

Google Earth, a popular free software program, is insufficient for outdoor planning because its satellite images don’t give enough detail on off-road paths.

Multilangual-Gpsies (www.gpsies. com) provides outdoor routes around the world - mostly for cyclists - covering more than 46 million kilometers (28.5 million miles). Because other users typically generate these maps, their accuracy may vary, but they are a treasure trove.

MAGICMAP'S TOUR EXPLORER

JUST ADD THE INTERNET

Instead, special planning software like MagicMap’s Tour Explorer provide official topo maps, easy-to-use drawing tools and even preloaded directions for bicycle routes (in Germany, Austria, Switzerland and Luxembourg). The maps accommodate long-distance cyclists and hikers, and the company also makes an application for the iPhone. See MagicMap at FW-202.

Other websites make it possible for users to draw their own routes, even in a hotel room. All you need is Internet access.

GOOGLE EARTH

TOURATECH QV, FUGAWI & OZI EXPLORER

Start with websites such as www. bikemap.net or www.gps-tour.info. The site www.bikehike.com lets users create free routes using Google maps and official U.K. Ordnance Survey maps.

Users also can rely on Touratech QV (www.ttqv.com), Fugawi (www.fugawi.com) or Ozi Explorer (www.oziexplorer.com), which allow them to scan their own maps for use on a GPS unit.

ONLINE RESOURCES At first glance, outdoor navigation follows the principles of car navigation: leading the user to his or her destination with a simple interface, precise instructions, and the ability to recalculate after the user takes a wrong turn or chooses a different route.

DIFFERENT NEEDS But a deeper look shows that hikers, cyclists and other outdoor users have more complicated needs than drivers. Cyclists alone have widely differing criteria: Road bikers want to get there on asphalt, mountain bikers prefer unpaved roads and trails, while a family on touring bikes may want to avoid steep climbs. Yet it’s impossible to tell a navigation device to take the “most beautiful” route, or to “follow the river as closely as possible.” Finding routes over trails, forest roads, equestrian paths and other byways requires not just suitable software but a base map that contains all of this information. And that’s a huge challenge for cartographers, who have to input all of this information along with other route attributes such as width, type of surface, type of traffic, grade, and so on. Official topographical maps include nearly every usable path but often lack these kinds of details. And while companies such as Navteq or TomTom have documented most of the world’s roads and highways, no one has yet developed a similar database for outdoor uses.

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ALPTEIN & LOGIBALL There are many more trails than highways, for example, and these off-road paths often change. Companies including Alpstein (www.alpstein.de) and Logiball (www.logiball.com) have begun creating routable outdoor databases for some European countries. OPEN STREET MAP The Wikipedia-like OpenStreetMap is becoming a serious competitor to conventional maps. It is an open source project, which means anyone can contribute to its database.

Users who don’t want to spend the time drawing their own routes can often find what they need on-line from others who have already done the work. Michael Freudenreich of Lowrance with the company's new GPS brochure.

Because it is relatively easy to load on a GPS device, OpenStreetMap offers an alternative to buying proprietary map software from companies such as Garmin.

Websites like www.outdooractive. com, or www.gps-tracks.com contain reviewed content and cooperate with tourism agencies and other knowledgeable partners. TOURISM TIE-INS As an official country-related tourism platform, www. sh-fahrradland.de offers touring data for visiting cyclists, while allowing access to officials within the tourism industry. The German bicycling association ADFC offers a network of 200,000 kilometers (124,000 miles) of routable connections on www.adfctourenportal.de (Stand FW-202). ADFC charges for its information, as does www.bike-gps.com, which focuses on trans-Alp travel. The companies charge for the detailed research they do to maintain their maps. Bike GPS offers what it calls RichTrack files, which contains GPS coordinates, waypoints, elevation profiles and other information for its routes.

BOOKS & MAGAZINES ON NAVIGATION German speakers who want to learn more about using GPS units for outdoor navigation will find several resources at Eurobike. Garmin (A5-201) has printed a handy GPS guide, while Lowrance (FW-202) has a new brochure, GPS– alles, was Sie wissen müssen. Both explain outdoor navigation briefly but precisely and are a good source of information for new customers.

MAKING ONE'S OWN ROUTES

Current books and magazines addressing the topic include GPS am Fahrrad by Tom Bierl and Thomas Rögner and GPS für Biker by Thomas Froitzheim.

Meanwhile, serious outdoor GPS users are increasingly designing routes by themselves at home, rather than letting a disembodied voice on a GPS unit tell them where to go. It’s become easy to do on a well-equipped computer. Instead of using paper, the user draws a map on the computer screen with a mouse. The outlined path can then be transferred to the GPS unit.

Journalist & Navigation Consultant Thomas Froitzheim is the founder of Naviso Outdoor Navigation (www.naviso.de).

Check out the Eurobike edition of RadMarkt, the German magazine (ÜO-1), which has a special report on GPS units and cycling. High-end navigation software like Touratech QV can use scanned maps, free Internet maps or other existing maps and combine them with 3D elevation data.

g THOMAS FROITZHEIM

13/09/2010 03:49

SHOW DAILY 2010

NOVATEC PUTS FULL CARBON INTO CRAFT Novatec, the wheel and hub brand of Taiwan's Joy Industrial, has produced the Craft W499, a full-carbon wheel for TT and triathlon bikes. The Craft W999 wheel has 99mm deep aero rims and is built with highly A6-309 aerodynamic carbon spokes. The wheelset also features carbon Craft hubs with Japanese sealed bearings. Traditional carbon hubs are made by wrapping carbon fiber over a metal core. For the Craft hub shells, Novatec used full carbon, made possible with the combination of a new foaming technique and a proprietary manufacturing process. The aero oval design is patented.

The wheelset is also equipped with a patented 3in1 cassette body, so riders can quickly swap cassettes among Shimano, SRAM and Campagnolo systems. The rear hub has an axle Locking Adjustment System (LAS) which makes sure of retention. This Craft wheelset will be available after Eurobike. g Novatec's Craft W999 Wheel Set.

720ARMOUR'S EYEWEAR IS

SLEEK & TOUGH

720Armour was born on the Gold Coast of Australia in 1996 and has been protecting the eyes of top athletes ever since.

A5-412

720armour, owned since 2002 by the Hwa Meei Optical Group of Taiwan, currently sponsors track star Kevin Sireau of France. He rides with Hitman shades but will no doubt upgrade to the newest sports shades from 720armour, which is at Eurobike promoting two new models: the 2011 version of the Shark and the Speeder. The Speeder has light-reacting RX lenses. The Shark won an iF Design Award in 2010. Using 720â&#x20AC;&#x2122;s patented FlipTop lens-changing system, the Shark was designed for active sports, including water sports, making the model perfect for triathlon competitors. Polarized impact-resistant lenses cut glare, and optical performance is enhanced by eliminating off-axis prismatic mistakes. For the frame, the patented CVS venting system was built in to aid airflow and prevent fogging. Water is prevented from obstructing vision due to a seal created with the rubber upperbridge and an adjustable strap.

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Track cyclist Kevin Sireau wears 720Armour.

A statement from 720armour said, "Our partnerships with Kevin Sireau and other outstanding athletes put our designs, materials, and technology to the test. Working closely with our athletes as well as award-winning designers and technology providers makes sure weâ&#x20AC;&#x2122;ve developed and refined a line of performance and leisure eyewear as tough and sleek as any in the world." g

13/09/2010 03:49

SHOW DAILY 2010

THE BEST OF TIME

TIME’S

URBANE BOUTIQUE Just down the road from the prestigious Champs-Elysées avenue in Paris, a few doors away from a Lamborghini dealer, stands a small store that looks almost like an art gallery. It’s called Time Square and is the exclusive boutique of Time Sport. The concept is unique in the bicycle business, enabling consumers to see and even try out the French brand’s high-end products in a classy and urban setting. With its sleek carbon frame bicycles displayed on white walls, Time Square draws tourists from around the world. Some of them just happen to be strolling by after visiting the Arc de Triomphe, while others purposely head there to gawk. Since the 60-square-meter (645-square-foot) store opened on the Avenue de la Grande Armée in 2007, the store has welcomed cycling and design enthusiasts from The I-Clic more than 50 countries. pedal.

“Nearly all of the people who try the bicycles end up buying them at a bicycle store. But beyond that, this store is a unique investment in terms of image.” Claude Tiessé, who rides about 9,000 kilometers (6,000 miles) a year, had come earlier to try one of the latest models. Now he’s back for another ride of up to two-and-a-half hours, on a Time bicycle that has been adjusted to his build. “Both of these bicycles are worth more than €4,000, so it seems right that we get a chance to test them,” Tiessé said. “After all, nobody would ever consider buying a car without a test drive.” Durand is on hand for advice and final adjustments. There’s also a neat changing room with a designer shower to ensure Tiessé will be clean and refreshed when he heads to the metro after his ride.

"We don’t sell any bicycles here, but we give people the opportunity to try our products on the nearby circuit of Longchamp in the Bois de Boulogne,” said Dominique Durand, who has run Time Square since it opened.

Time Square store in Paris.

Time, which specializes in pedals, footwear and carbon frames, seems to be reaping the benefits of Time Square and other innovative investments. Its turnover rose by about 10 percent to nearly €13 million for the fiscal year which ended in June. Growing exports and the launch of the I-Clic, its latest pedal, helped drive Time’s growth.

A4-104

Time is showing its new RSRX Uletam at Eurobike.

The I-Clic “has been a strong success for us because the pedal respects the natural pedaling movement, and at the same time it’s easy to click into,” said Alain Descroix, the company’s international sales manager. “This was not always the case in the past, which deprived us of sales to female customers and beginners.”

A3-304

Time makes about 120,000 pairs of pedals a year at its plant in Varennes Vauzelle, near Nevers, all of them under the Time brand. Since July 2008 the company headquarters has been in Vaulx Milieu, in the Isère, which is the location for its main production plant of carbon frames. It opened another frame factory in Slovakia to take advantage of lower labor costs. Together the two sites turn out about 6,000 frames a year. Time’s footwear sales also have been growing, as it has found the right production partner in the Asia.

“We had lost a lot of ground in recent years as we tried to stick with French producers, and then switched to unconvincing partnerships in Morocco and Eastern Europe,” Descroix said. “But in the last two years we’ve seen marked improvements, with sales growing by about 10 percent a year in both road and mountain biking footwear.” The growth was powered by international sales, which further benefited from the brand’s heightened investments in markets including China, South Korea and Japan. Sales in France accounted for only about 35 percent of Time’s turnover in its most recent fiscal year, and that percentage is shrinking quickly. As for the company’s investment in Time Square, it has clearly paid off: the company intends to replicate it with a large store and trial center at its Valux Milieu factory. The 6,000-square-meter (64,600-squarefoot) center is scheduled to open after the summer. g BARBARA SMIT

HERCULES DEBUTS

E-ONE PEDELECS Hercules is expanding its folding pedelec line to three models and adding a new e-bike class to its range. Inspired by the success of the TranzX Eagle, a 20-inch pedelec, and the Eagle-derived Winora Town:e, Hercules decided to get in on the act.

Hercules is a sister brand of Winora and is one of the brands under the Accell umbrella.Thomas Drehmel, Hercules’ product and R&D manager, worked with a team to create the E-One, which will come to market in two models.

The E-One Sporty comes with fancy castaluminum wheels, while the E-One Classic is offered with traditional spoke wheels. “With theses two models we want to offer the typical Hercules customers in the Germanspeaking market a new style of pedelec,” g JB Drehmel said.

Thomas Drehmel of Hercules with the new E-One pedelecs.

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13/09/2010 03:49

SHOW DAILY 2010

'LARGEST CHANGE SINCE MOUNTAIN BIKES'

STORCK ADDS CARBON PEDELEC TO ITS

ELECTRIFYING LINE-UP At last year’s Eurobike, Storck Bicycle GmbH surprised everyone by debuting an e-bike line, adding what it called its Raddar e-bike system to its established Multiroad and Multitask trekking bikes. We asked Markus Storck, the company’s founder and general manager, how the bikes have been received, and what other electrifying news Storck has planned for 2011.

ESD: How did the market respond to your e-bike debut? Markus Storck: The market responded great to our new Raddar system. Our goal was to create an outstanding product with special features. We received good orders from German dealers and from our distribution partners. ESD: Wasn’t it risky to enter the pedelec market under the Storck name - a premium brand for road, mountain, tri and time-trial bikes? Storck: Storck does stand for premium, high quality products with a large innovation factor. This is exactly what we achieved with our Raddar System. For 2011, we will present a Carbon Multiroad Pedelec. ESD: Are you reaching new customers with these e-bikes, or satisfying the needs of the typical Stock customer? Storck: We are reaching new customers, and offering current customers a mobility solution they had not expected from us.

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Most of our customers have not thought about buying an e-bike or pedelec, but after the first test ride they are ready to get one. ESD: Pedelecs are limited to a maximum speed of 25 km/h (15 miles an hour) without a special license or insurance. Last year you made it clear that your e-bike system could easily be reprogrammed to achieve speeds of up to 45 km/h (28 mph). Do you plan to offer this speed class to the market at some point? Storck: Our system can easy be reprogrammed up to 45 km/h, and we do plan to offer this at a later stage. Currently we do need to fulfill the demand we have for the pedelec version.

ESD: How do you view the future of the e-bike market? Storck: For me this is the largest market change we’ve had since the mountain bike boom. We all have the chance to create an environmentally friendly way of transportation. Everybody who has tried an e-bike or pedelec is going to get one sooner or later.

ESD: Will this market stay in the hands of bicycle suppliers and specialty dealers, or move to other suppliers such as automobile makers or parts makers, such as Magma/EPS with Bionx or Bosch, and their dealer networks? Storck: This all depends on the current market players and dealers. If we all work hard and professionally then the largest piece of the pie could stay with specialty bicycle dealers. Maybe we will see more and more specialty e-bike stores. If you want to be successful you need to invest in this market and not view it as a side business. g JB

A3-100

Markus Storck, founder & general manager of Storck Bicycle GmbH

ESD: What else is new in the 2011 e-bike line? Storck: We are offering a Carbon Multiroad Raddar Pedelec, and shifting motor production to a Swiss vendor. This will result in shorter lead times and improved product range.

13/09/2010 03:50

SHOW DAILY 2010

FASHION TRENDS, PART 3

Bachmann added, "This meant narrower shoulder straps and a wide cutout around the shoulders for a perfectly shaped riding position.”

APPAREL BRANDS

The Bike Bra has a more functional sister, the Bike Windblock Bra, which includes Windstopper panels in front. Just in case, all Craft bras carry a UPF rating of 50+.

BEAT DISCOUNTERS

ODLO

... WITH MORE FUNCTION

Craft gets support from another Scandinavian brand. “Colors are very important, specially new color combinations,” said Simone Braun, product manager for Odlo’s bike line. “The bestsellers at Odlo are jerseys with full zip and decorated with prints.”

Cyclists don’t need much in the way of apparel for pleasant warm and dry days. But fortunately for apparel makers, men and women are always looking for new colors, new styles, new functions and new features. And while it’s impossible to reinvent the wheel, apparel brands at Eurobike show that it can at least be improved upon.

A RETURN TO WOOL THALER SPORTS

“The bike jersey category is up, and it’s growing,” said Rob Blair, merchandising director for Sugoi. That’s good news, because jerseys face the most competitive challenges from knockoffs, discounters, and companies that want to get their brand names out in public.

Some companies have never stopped making retro wool jerseys. “They attract attention, but we’ve not really sold many,” said Peter Thaler, CEO of Thaler Sports. But the boom in merino that has swept through outdoor apparel is now coming to bikewear.

Mainline apparel brands can stay ahead of the discounters by adding more technical features.

A year after Smartwool, a pioneer in merino outdoor socks, launched its cycling collection, New Zealand’s Icebreaker is following with two lines of its own.

ICEBREAKER

“There is an increased demand for more technical solutions; for contoured mesh paneling to improve fit and for increased breathability to ultimately deliver better fitting and more comfortable jerseys,” Blair said.

Its tailored GT Bike Line road jerseys cling to the body, thanks to a small amount of Lycra that is added to 97 percent merino. The GT mountain biking jerseys are more casual. Icebreaker’s second line, Commute, “is made to be sporty with all necessary features as non-slip hems, reflective piping and ergonomic zippers, but formal enough to be worn at work as well,” said the company’s creative director, Rob Achten.

Icebreaker Circuit jersey

CRAFT The last years have seen an improvement regarding basic function. “A jersey should be more than just a simple T-shirt with back pockets and a zipper,” said André Bachmann, German sales manager for Craft.

From the Fanfiluca 2011 line.

CONSCIENTIOUS CONSUMERS FANCILUCA Christiane Schumacher, CEO of Fanfiluca Bikestyle, said established brands have another advantage they can draw upon. “We’re expecting more conscientious consumers,” Schumacher said. She said consumers increasingly want to know where fabrics come from, what they consist of and how and where apparel is produced. “Sustainable methods of transportation and fair wages will be issues of great importance in the near future,” she said.

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Today, he said, a jersey needs “a great fabric, a mixture of materials, bodymapping technology and an ergonomic cut as basic features.”

”We added the Lunettix glasses clip and are surprised how well received it has been,” she said. Craft is also focused on design, which Bachmann said is crucial. “We offer a wide range, from uni-colored pieces to prints, or strap tops for women,” he said.

Austrian bike specialist Löffler turned to Tencel instead of merino for its US40 by Gonso. “natural cool” jersey. Tencel is a type of rayon made from wood pulp and has a pleasant hand and a sustainable story.

Craft’s Elite Attack Jersey is made of Cool Mesh Superlight fabric, which weighs only 86 grams per square meter, and features a unique knitting technique for ventilation.

For a long time, cyclists expected their jerseys to handle moisture management and little else. Schumacher said protection from the sun’s ultraviolet radiation is a new minimum standard for cycling jerseys. Her company is taking another step. “For 2011 we are integrating Polygiene as a finish against odor,” Schumacher said. Fanfiluca also features unique accessories.

LÖFFLER

Craft is also focusing on what female cyclists wear beneath the jersey, by launching its first Bike Bra for 2011.

Craft Bike Bra.

“The focus for this unique model was on creating the perfect shape for the specific, forward-leaning position on the bike," he said.

GONSO Gonso’s designers must have had an extremely busy spring as the company prepares to launch two new bikewear lines for 2011. With US40 by Gonso, the German brand is trying to overcome its somewhat conservative image. US40 by Gonso is positioned as a trendy label for bikewear and sportswear with functional, modern bike features and classic streetwear design elements. Its second line is quite different: a technical men’s collection whose face will be Swiss MTB champ Silvio Bundi. The men’s line joins Gonso’s Regina Marunde Collection, named for the women’s MTB athlete. g RALF STEFAN BEPPLER

13/09/2010 03:50

SHOW DAILY 2010

LITHIUM AND BICYCLES

BY: ED BENJAMIN

LITHIUM SHORTAGES? LITHIUM

SAFETY? RECYCLING?

Over the past few years, it has become clear that the future of electric bikes will rely on lithium batteries. And it is also clear that electric cars and other vehicles will use lithium-based batteries. So a logical worry is that the huge and rich auto industry will consume all of the available lithium leaving electric bikes to suffer from a shortage of batteries. Here are a few thoughts to reassure our industry: Yes, lithium is currently supplied by production from only a few places. But lithium is an abundant material, and we have little chance of running out of it. It is actually more profitable for a battery company to sell lithium cells to a bikemaker than to a car maker. Most major battery companies want to do both. The cells and technologies of the battery industry in existence today are useable for electric bikes. The cells needed for the car industry are still in development stages. Today’s existing production will still be available for e-bikes, as cars will demand different cells. Battery technology is, perhaps, the most intensively funded and studied effort of our day. New and better batteries will come out, constantly. Even if lithium becomes scarce, batteries that can serve the e-bike business will still be available. (Consider that the oldest of all technologies, the lead acid battery is the best-selling electric bike power supply, worldwide, today.)

SAFETY We have all heard a lot about lithium battery safety. And we have seen and heard about nasty fires consuming such batteries. The reality is that lithium manganese and

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lithium iron phosphate cells, when used in properly designed and manufactured battery packages with appropriate battery management systems and chargers, have a very, very good safety record. The problems occur when the battery is abused, (often deliberately) or is sourced from a low cost, low quality vendor that has little concern for basic safety issues. Sometimes lithium cobalt cells (more flammable) are sold by mistake or misrepresentation. UL and BATSO have established standards that work very well. Fires are so rare as to be virtually nonexistent.

RECYCLING

CRATONI 25TH ANNIVERSARY

GIVEAWAY!

To T o celebrate 25 years in business, Cratoni Helmets GmbH is giving every dealer visiting the company stand in hall B2 a free Cratoni backpack.

B2-203

ONE-STOP SHOP FOR ORTLIEB, TUBUS & RACKTIME Ortlieb has taken on the exclusive German distribution of Tubus racks and Racktime racks and bags. Ortlieb CEO Wolfgang Paulus said, “The brands have almost identical customers. We are now the one-stop supplier for German retailers.”

Lithium batteries are not especially toxic. The normal way to recycle them is to shred them thus eliminating possible pockets of flammable material - and put them in landfills. This will change because lithium is a valuable material and we will soon see centers that can recover the metal for reuse.

Racktime, a Tubus brand, produces high-end system racks and sewn panniers using Ortlieb’s mounting system. Tubus makes high-end bike racks made of steel and titanium.

By participating in a recycling effort, a dealer or manufacturer can be sure that the batteries they sell will be responsibly handled. Edward Benjamin is the Chairman of the Light Electric Vehicle Association, and a Managing Director of eCycleElectric Consulting. Email: ed@edwardabenjamin.com Web: www.levassociation.com

The first 25 dealers will also get a limited edition Sabine Spitz world championship helmet.

B5-600

At Eurobike, Ortlieb and Tubus will display at separate booths. Ortlieb is showing the new waterproof Trunk-Bag which uses Racktime’s snap-it adapter system. g JB

13/09/2010 03:50

SHOW DAILY 2010

AFTER 25 YEARS, NO END TO QUESTIONS ABOUT ...

CARBON FIBER AVOIDING ‘SUDDEN DEATH’ FAILURES The sidewall of this carbon wheel melted as a result of overheating. © ZEDLER.DE

Color may have come back in fashion for bicycles, but black, iridescent carbon fiber remains the undisputed No. 1 material for high-performance frames and components. Yet after all these years of carbon fiber use, questions still remain about its longevity and its ability to be repaired and reused after an accident. There’s even debate over the best methods for testing carbon fiber. These questions may seem surprising. After all, it’s been 25 years since the first large-scale production of carbon tube frames, and seven years since the weight of a mass-produced frame fell below the threshold of 1 kg (2.2 pounds).

with excessive force. Carbon assembly paste has not yet found its way onto every workbench, which can also mean that parts can only be fixed with high or excessive torque, causing pressure-sensitive carbon to fail.

The reason carbon fiber remains enigmatic lies in the material itself. As its correct name - carbon fiber-reinforced plastic - implies, this is a composite material. Using a matrix, typically made of epoxy resin, carbon fibers in the form of fabric are processed in several layers to form a laminate. Only if a sufficient number of fibers are integrated into the respective directions of load, and only if the matrix binds this construction cleanly together, is the result a resilient structure.

Failures also occur during routine use: A bicycle falls over and hits a sharp edge. A mountain bike’s handlebar makes a sharp pivot, and a brake or gear lever collides with the top tube. A clamp on a bicycle rack pinches a delicate carbon frame too hard and causes it to crack.

When making bicycle parts, workers stack layers mostly by hand. A part’s robustness results from subjecting it to heat and pressure to make the resin harden. Only with meticulous work and careful control can different components in a single production batch have approximately the same properties. In principle, production defects such as delamination, when individual fabric layers separate or crack because of overloading, can cause the component to fail. If the manufacturing process is poor or the fiber material weak, this failure can occur suddenly and with serious impact, which is why it is called “sudden death” failure.

DAMAGE CONTROL After many years of carbon use in bicycles, we can say that “sudden death” failures only occasionally result from manufacturing defects. Well-designed, carefully produced carbon components are inconspicuous in normal operation and almost last forever. But this does not mean they never break. Components fail for three main reasons: inexpert assembly, incorrect combination of components, or careless handling by the consumer. Bolts are often tightened by hand, often

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When this happens, it is impossible to give an overloaded component the all-clear signal. Bicycles must be carefully checked after an overload has occurred, yet a visual inspection alone is not enough. Carbon components do not bend, even after an overload, Dirk Zedler, an engineer, has analyzed and tested carbon fiber for more than 20 years. He produces the zedler.de test stands for testing carbon bicycle frames, and the team of Zedler-Institut für Fahrradtechnik und-Sicherheit GmbH supplies companies with user manuals in up to 24 languages. © ZEDLER.DE

but return to their original shape. In In contrast to aluminum steel frames, a frame alignment gauge useless with a carbon fiber frame. It’s impractical expensive to subject a frame to an X-ray computer tomography inspection. Pulse thermography seems at

and is

or or

first glance to be a viable and reasonably priced method of gauging damage. The process generates colorful images that can show defects in laminate, resin accumulations, foam inserts, metal components, different paint layer thicknesses, labels, etc. The problem is that thermography provides too much information. No expert can say whether a perceived weakness is due to a particular accident or whether it affects the durability of a frame or component.

damage or fatigue. But as with thermography, a stiffness measurement means little without a before-and-after comparison. It is therefore important that the industry maintain a database of “before” values that can be used to check measurements against. Researchers are working on ways of improving testing methods and alleviating potential risks.

MEANINGFUL USE OF THERMOGRAPHY

Carbon can be repaired with basic materials such as resins and fiber mats. Whether or A closeup view of a carbon fiber rip. To make meaningful use not a repair will be © ZEDLER.DE of thermography, a cyclist successful depends would need before-andentirely on the after images to know for sure whether an experience of the technician. accident has affected the condition of a carbon component. Layer-by-layer abrasion of damaged areas is technically good and visually clean. StairIs there a solution? Stiffness tests have like abrasion allows the sound addition of proven to be an adequate means new laminate layers until the original wall of checking the condition of thickness is restored. In this way a durable carbon components. composite is produced with no change in Some manufacturstiffness. ers have begun using the tests An experienced paint shop can make to check repairs that are invisible to the naked eye. production A few companies that specialize in motor runs and keep racing have started repairing carbon bike substandard frames. components from going AN INDUSTRY onto the market. TO-DO LIST Stiffness typically deteriorates when While it is durable in normal use, carbon the composite is sensitive to misuse and overloading. disintegrates While damage can be repaired, bike because of manufacturers and cyclists should keep a few things in mind when it comes to carbon fiber use: S By no means should all components and types of bicycle be made from this material; S The limitations of the fiber structures should be clearly highlighted with regard to weight, misuse, etc.; S Workshop mechanics should be trained to work with carbon fiber; S User manuals should come with every carbon component and bicycle so consumers have clear instructions on handling such sensitive equipment.

g DIRK ZEDLER

13/09/2010 03:50

SHOW DAILY 2010

‘I LOVE CARS,

BUT BIKES HAVE A

STRONG FUTURE’ The British company that helped birth the famous Mini Cooper auto in the 1950s has morphed into Cooper Bikes, a bike company with an automotive heritage.

FROM

RACE CARS

& MINI-COOPERS TO COOPER BIKES

Michael Cooper in a Cooper F1

FG-A5/3 “We’re not a car company making bikes for fun. We’re passionate about bikes,” said Michael Cooper, the owner of Cooper Bikes. “We believe that within three to four years we can be selling 20,000 units a year.” Cooper is the son of John Cooper, who owned the Cooper Car Company and helped his friend, Alec Issigonis, create the Mini Cooper for the British Motor Corp. in 1959. The Cooper Car Company was a leading racecar manufacturer whose vehicles dominated Formula One and the Indianapolis 500. While the present-day Cooper company still produces car parts, bicycles are becoming its mainstay. Michael Cooper created Cooper Bikes in 2009. Its first batch of 2,000 bikes, which became available earlier this year, sold out almost instantly. Cooper forecasts sales of 7,000 bikes in 2011, and is at Eurobike to show off four new models and expand European distribution. The company is already strong in Asia. Cooper Bikes is sold in 60 stores in Japan and is available in major cities in China. It also has a presence in Malaysia, Taiwan and Korea as well as Australia and the United States.

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Cooper Bikes started with fixed wheel bikes because of Michael Cooper’s first introduction to a "real bike."

The T250 Aintree In Europe, distribution is more low-key, with individual dealers in the UK (including leading indie chain Evans Cycles), Spain, Germany and Italy. At Eurobike, Cooper Bikes hopes to sign with distributors or major independent bike store chains. The brand’s ethos is urban cool, and it started with fixed wheel bikes using retro-conscious Reynolds 531 frames, Brooks saddles and Sturmey Archer parts. The T200 Championshiop 50 won the best design award of 2010 from style magazine Wallpaper. At Eurobike, Cooper Bikes is launching its T100 track-frame bike with a three-speed internal hub; a single-speed, all-chrome bike; and a dropped top-tube women’s bike. Cooper is also showing a range of stylefocused panniers and backpacks designed by Ally Capellino, a London fashion designer who has produced upscale laptop bags for Apple.

“My grandfather enjoyed cycling. When I was 13 he gave me a fixed wheel bike. I had a Raleigh Chopper at the time. ‘You don’t want that,’ he told me, giving me the fixie. It was obviously a different bike for the time, a cool bike,” Cooper said.

“We have the engineering know-how, and we have a passion for it,” Cooper added. “We’re very much into the urban market. We have no plans to produce race bikes or mountain bikes.” The evolution of Cooper’s company is a bit of history in reverse. In the early days of motoring, many of the first automobile makers were bike manufacturers. Now that trend is starting to go the other way, as automakers at least put their brand names on bicycles. “I’ve felt for a long time that the bike is an answer to so many of our problems,” Cooper said. “Yes, I love cars and motorbikes .but bicycles have a very strong future. The bicycle market is going to get bigger and bigger.”

“My father wasn’t into bikes. I grew up with cars. It’s only in the last five years that I’ve got back into cycling,” he added. “I wanted to get fit; I’ve lost a stone and a half [21 pounds] in 18 months of cycling to work. When I wanted a cool bike again, it was natural for me to think about a fixed bike.” The Cooper said he got the idea for making T100 Spa fixed bikes from his daughter, China, when they were in London’s East End three years ago.

g CARLTON REID

“We saw all these people who were buying lugged frames from eBay or getting them from scrap yards and building them into really cool bikes,” he said. “We thought we could do that: produce some bikes with a cool East End feel and sell the bikes around the world.”

13/09/2010 03:54

SHOW DAILY 2010

A1-200

SHIMANO XTR

DAHON CYCLETUNES

This personal speaker system for your bike allows you to air your favorite tunes while on two wheels. Hook it up to your iPhone, iPod or MP3 player and you have instant music during your ride.

BIOLOGIC SPEAKERS

B4-501

PowerBoost bass technology delivers excellent sound through the stereo speaker system. CycleTunes attaches quickly to a stem, top tube or handlepost and is compatible with the BioLogic Bike Mount for iPhone.

A TALE OF TWO GROUPSETS The wraps came off the 2011 XTR groupset at the end of June and what was unveiled wasn't just an upgrade to a previous groupset but an all-new look, with some innovative improvements and, in effect, two versions, XC and all-mountain. Shimano's flagship MTB group remains expensive and with looks to match. It's also lightweight yet super-tough, as you'd expect from the Japanese market leader. The 10-speed Dyna-Sys drivetrain system comes in a 2×10 group for racers and a 3×10 set for cross-country and all-mountain riders. The two groups share the XTR name but have different brake setups including finned brake pads for the all-mountain brakes. There are also two pedal systems: a regular-looking, if lighter, SPD and an all-mountain style platform-plus-SPD pedal. The disc brake rotors are made from an aluminum core with steel exteriors. Shimano calls the brake innovations "Ice-Tec," a new way of cooling the discs. The all-mountain brake has thermoplastic cooling fins on the brake pads. Ice-Tec can reduce the rotor temperature significantly. The brake levers get their own tech makeover, and there are two versions, a slimmer race lever and a chunkier all-mountain lever. Ratios on the 2×10 XTR chainset are 40-28T; 42-30T; 44-30T (M985) and 38-26T (M980). The 3x10 has a titanium/ carbon middle ring, the 2x10 doesn't have the same as an inner ring. There's a bolt-through 142.5mm rear axle and a 15mm front hub. The new XTR offers an integrated mount system for the brake lever and shift lever, called I-Spec. With I-Spec, only one clamp band is needed which saves space on the handlebar and shaves off 10g. Horizontal micro-adjustment is possible for a customized setup. The XC groupset is nearly 300g lighter than the 2010 XTR groupset, while the all-mountain version is about 150g lighter.

CHOSEN REAR HUB WITH MGC+IB SYSTEM A6-408

This is the new MGC design for MTB Free-Ride/ DH. The cassette body uses a Multi Gear design (120T) for high performance on the slopes.

B5-511

ESCHLER ‘FLASH’ KNITWEAR Bicycle apparel makers watch out: Swiss knitwear pioneer Christian Eschler’s extremely successful "Flash" qualities ensure fantastic thermoregulation and ideal moisture management.

It copes well with high-speed turns, while its cassette body uses an Integrated Bushing System(IB) to reduce weight and strengthen durability.

Flash is a complex double layer knit with Polyester inside and Polyamide on the outside. The thermo regulating function can be further optimized by Schoeller’s Coldblack technology. It allows dark textiles to no longer absorb, but reflect heat. Thus, Coldblack reduces heat build-up and provides reliable protection from UV-rays.

CRAFT ELITE ATTACK JERSEY The Elite Attack Jersey fulfils the needs of cyclists with its complex, 3D construction including the brand’s unique Moving Wing Technology for full release in the upper back area.

B5-403

Engineered for serious riders, the full-mesh material is constructed with a unique knitting process to provide outstanding cooling properties.

Weighing just 105 grams (size M), the quality of the Attack jersey can truly be felt in the fit.

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HOT NEW PRODUCTS 2011 A6-305

BOSCH E-BIKE The powerful Bosch eBike System signals the arrival of technological expertise by Bosch in the two-wheel world.

and the powerful motor enables the optimal and immediate reaction to the rider’s demands. Top-quality, reliably tested and cleverly designed. Bosch says riding e-bikes has never been so attractive.

The system comprises a Drive Unit with motor, control unit and sensors, the Battery Pack with charger and the HMI (human-machine-interface).

Higher awareness of environmental issues is encouraging more people to start cycling, with a particularly noticeable increase in the use of trekking bikes & e-bikes. But what about the right chain for these bikes? TaYa’s “Super Single-α” offers a satisfying answer.

TAYA CHAIN: A NEW GENERATION OF ECO AND ANTI-RUST CHAIN Super Single-α meets different needs with innovative features. Most importantly, it has TAYA’s exclusive corrosion protection technology: GST (Greener Surface Treatment).

The Bosch eBike System offers comfortable and instant support for the full range of speeds. Perfect interaction between sensors, intelligent control

The half-link and lightweight design reduces weight and makes it easy to adjust the chain’s length.

STEVENS VENTOUX ROAD BIKE On the new Stevens Ventoux the left side of the frame (opposite the drive train) is used to optimize stiffness with maximal cross sections.

It is specially suited to single-speed bikes, like e-bikes and comfort bikes with internal hub gear.

B4-508

There is a combination of new technical edged profiles in the stiff points and round shapes in the elastic areas.

A3-305

The result: stiff and elastic are not necessarily opposites.

A available Also in a specific Di2 version, the frame is built into a complete machine according to the user's choice (custom-build program).

CRATONI BULLET HELMET Road cyclists are true weight fetishists. With the new Bullet, Cratoni makes the dream of a sensationally lightweight road helmet at a moderate price come true. At a weight of just 180 g, the Bullet comes out on top of the international competition. A polycarbonate reinforcement at the rear of the helmet makes up for additional safety. The outstanding ventilation performance, aerodynamics and not least the design satisfy requirements at the highest professional level.

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B2-203

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13/09/2010 03:55

SHOW DAILY 2010

GATES TARGETS MOBILITY WITH

LESS EXPENSIVE BELT DRIVE “CDC is a belt-drive system designed specifically for transportation bikes, and features a lower price,” said Todd Sellden, global director for the Gates Carbon Drive System. “The new CDC version is approximately 30 percent cheaper than our classic CDX. Therefore, we hope to reach a much wider audience with the new version.”

A2-202

Todd Sellden of Gates with Karlheinz Nicolai .

The Gates Corporation made belt drives popular. Now, the U.S. company hopes to broaden its reach with a new group, the CDC.

The idea of developing a less expensive belt drive system was driven by the market. Sellden said that “60 to 70 percent of all belt-drive [equipped] bikes are mobility bikes."

“In Germany, the elliptical trainer is the most important fitness item - and the most popular,” Eisenberg said. “And now people see this is an elliptical trainer, but for the outdoors. They can use it in the fresh air, not in a room or in a gym.” Those who want to use it indoors can do that, too, he said, with the addition of a roller system like those used for bikes. “It’s very healthy. You use almost all of your muscles - 98 percent of them,” he said. The Freecross is made entirely in Germany of an aluminum frame. It’s equipped with Schwalbe tires and an 8-speed Shimano Nexus internal hub. Show officials awarded the Freecross a Eurobike award, which was announced yesterday.

The bike’s rear swing arm and large suspension fork promise great off-road handling. But the position of the powerful 36V 18A battery and the motor along the frame downtube and in between the multiple tubing seat tube, says a lot about the future of MTB e-Bikes. Conway began working with the R&D firm German:a three years ago on the e-Rider, with young riders in mind.

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YOU CAN TAKE FOR A RIDE

By pairing the CDC system with an internally geared hub, Gates hopes to penetrate more of the market for no-fuss, no-muss commuter bikes.

Conway, a subsidiary of Germany’s Hartje KG, is showing a full-suspension, electric-assist mountain bike.

The e-Ride weighs just under 20kg. The motor provides a continuous output of 1kW, with peak power of 2kW - more than enough for any uphill climb.

TRAINER

Picture an elliptical trainer, like the ones in just about every gym and health club around the world. Now picture that elliptical trainer on wheels, with the user actually cruising down the street. That, in essence, is the Freecross, a device invented by Wolfgang Eisenberg which is beginning to be rolled out on to the market this year.

CONWAY’S SOUPED-UP E-MTB APPEALS TO YOUNG RIDERS

With European regulations limiting pedelecs to 250W motors and maximum speeds of 25 km/h, Conway is looking far into the future. “We want to see the reaction of the public,” a spokesman said. “But lots of young people are interested in our latest creation.”

AN ELLIPTICAL

A Conway employee displays the powerful new e-Rider. © GE Conway is taking orders for the e-Rider, which will go on the market in 2011 with a suggested retail price of €5,999. “We have developed a complete system (motor, controller and display) in-house. It will probably be implemented in a stripped-down 250W version on Hartje’s Victoria commuter bikes,” the spokesman said.

B4-502

g GE

A5-107A

The company says someone riding a Freecross can burn as much as 675 calories an hour at a speed of 18 km an hour (11 miles an hour), which is about 35 percent more than riding a traditional bike. Eisenberg debuted the Freecross at the ISPO show earlier this year. He said it underwent 3½ years of development and an investment of more than €1.5 million. The Freecross sells for a retail price of €2,199, or $3,000.

g DM

13/09/2010 03:55

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HOT NEW PRODUCTS 2011 GIANT REIGN BIKE Six inches of aggressive Maestro Suspension offers maximum control when it’s needed most. With a balanced ALUXX SL aluminum frame, including a super-stiff OverDrive front end and 15QR thru-axle fork for maximum control, you’ll master technical climbs and flow down rough descents on the all-new Reign.

B3-302

It also has a MegaDrive oversize downtube and toptube for increased torsional stiffness, power delivery and steering precision. Overall frame stiffness is up 2 percent and total weight is 115g lighter.

The Ibera IB-PB3 is available with stem or handlebar attachments, and is compatible with earphones.

NOVATEC X-PERTI W752

A6-309

Hand built and tested by professional racers, the X-Perti W752 is Novatec’s new tubular full-carbon wheel. The wheel is built using Sapim CX-Sprint stainless aero spokes, 20 in the front wheel and 24 in the rear wheel. The use of an asymmetric number of spokes on each side gives the wheel more stability and stiffness in curve riding. The hubs have Japanese industrial sealed bearings and the

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rims are made with UD carbon and use exposed nipples for easy tension maintenance. A unique 3in1 system makes cassette interchanging very simple with no need to change any other parts. Weight: 1463g/pair.

GIANT ANTHEM X BIKE The versatility of the Anthem X makes it one of the staples in Giant’s off-road performance family.

A lightweight ALUXX SL frameset plus 4 inches of Maestro Suspension travel and new features like a PowerCore press-fit bottom bracket for stiffness and a tapered OverDrive headtube

Bike-mounting case holds iPhone, other smart phones, iPod Classic / iPod Touch, and other devices. A7-415 With this clip-on case cyclists can carry a smart phone securely on their bike where they can hear it, access it easily, and keep it away from corrosive sweat.

Other ther features include lighter 3D forged aluminum upper rocker links - now double instead of single for maximum rigidity and control and a shorter headtube for lower center of gravity.

B3–302

IBERA SMART PHONE CASE

for pinpoint steering, delivers an off-road bike that’s lightweight enough to race and tough enough to nail nasty descents. Other features include 3D forged aluminum upper rocker links plus a MegaDrive oversize downtube and toptube for increased torsional stiffness, power delivery and steering precision. The new Anthem X provides a 2 percent increase in overall frame stiffness and weighs 2350g.

GHOST HTX BIKE Its predecessors have already won an abundance of prizes. Whether Olympic Gold or overall World Cup victory, Ghost bicycles were on the very top of the podium for almost every race.

B1-400

Light, fast and as comfortable as possible – this is what racing cyclists demand from their victorious bicycles. Ghost responded to these demands, and the new Active Flexchain stays and numerous innovations represent not only the latest technology, but also the fastest HTX series ever.

CRANKBROTHERS CANDY 11 CLIPLESS PEDAL The highest-level bike pedal in the candy line, the Candy 11 is aesthetically stunning. With its strong, functional design it makes a striking addition to any B1-403 mountain bike. The pedal body shares the same design language as other Crankbrothers products, with the Candy 11’s titanium spindle, wings and inner sleeve creating a lightweight pedal

that is a mere 226g per pair. Durability is improved by the air/water-tight assembly, while the use of needle bearings improves performance and smoothness.

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13/09/2010 03:55

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HOT NEW PRODUCTS 2011 The Schwinn Vestige urban concept bike pushes the green idea forward. Mixing flax fiber and non-toxic resin for the frame material dramatically reduces the emissions footprint during construction. The Flax fiber frame has a similar ride quality to carbon. But the frame’s raw materials and the water-based paint are 100% percent biodegradable. Fenders and grips are made of bamboo, and the tires are made with recyclable rubber inserts.

SCHWINN VESTIGE URBAN CONCEPT BIKE The saddle is a custom carved design by the artist Kara Ginther. Special highlight: LED lights are installed inside the semitransparent frame and let the bike glow in the dark.

SKS RACE BAG XS The SKS Race Bag XS can easily be attached to the saddle rails without the need for tools. A separate compartment inside for a multitool and water-resistant material ensure all items are protected. Other features: attachment loop for safety light and reflective piping.

A5-400

A4-102

A6-301

SKINS C400 MENS LONG SLEEVE WINTER JERSEY

SR SUNTOUR SWING SHOCK FORK Beauty is in the eye of the beholder, and for a significant group of bikers, the rigid fork is an object of beauty.

Main body fabric is Nylon Hollow Core Thermal Fabric providing warmth and breathability. Has three rear pockets. Reflective logos all round for total visibility. Can be worn over C400 standard tops and/or C400 Baselayers or with Wind Vest. Rear silicone gripper to keep garment in place on the bike.

They adore the sleek looks and simple lines inherent in its design. They accept the rock-hard ride to preserve the look of their bike (not because they're masochists).

B5-406

KTM BARK MOUNTAIN BIKE FRAME With the new Bark, KTM re-enters the All-Mountain segment, bringing a completely redesigned frame concept, based on KTM's floating damper system.

The design aim has been achieved with a high-quality stiff, light and rigid All Mountain frame that provides around 150mm of travel. he new Bark comes in The three versions with the following consumer price-range: Bark 10 €4,199; Bark 20 €3,299; Bark 30 €2,299.

A4-300

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Suntour’s design team set themselves the task of winning these hardliners over. They had to create a suspension fork that would convince the rigid fork fans with a sleek and slim design coupled with suspension comfort. The result was the award-winning Swing Shock fork.

The 30 mm of travel absorbs hits from the city streets. The rigid construction allows better acceleration while pedaling and the fork weight of around 1,400 g is 300g less than the lightest standard suspension fork. The low built-in-height allows rigid fork replacement without changing the original bike geometry. Pictured is the Swing Shock on a specially designed concept bike with the sleek look of a traditional Fixie bike but providing more comfort by using a Swing Shock fork.

S-SUN VEGA K717 1W RECHARGEABLE HEADLIGHT S-Sun's new Vega K717 1W rechargeable headlight has 20-lux statute, 8-hour running time and a low battery/ charge indicator. It’s also rainproof and includes a tool-free quickrelease bracket, hand strap, rechargeable batteries (Li-Ion 18650), adapter and USB connector.

B2-405/45

13/09/2010 03:56

SHOW DAILY 2010

SCHWALBE MTB TIRE RANGE

RST CABLE HIDE-IN FOR 700C SUSPENSION FORK

WITH TRIPLE STAR COMPOUNDS

For its integrated design front suspension fork, RST developed a 'Cable Hide-In' and ICS Crown (Integrated Crown Set) feature for 700c city bikes, which provide a dual solution that eliminates the annoying assembly problem caused by wires and headlights. The built-in power hub and integrated headlight design make the RST 700c front suspension fork more concise and elegant; the integrated design is the perfect solution for assembly problems.

VITTORIA MEZCAL XC 1.90” 2.10” & ENDURO AM 2.30” TIRES From hardpack to loose soil, the new Mezcal is capable of rolling fast and smooth. Add the confidence-inspiring cornering, courtesy of the aggressive side knobs and you get an extraordinary all round weapon for XC racing and trail riding that’s light and fast.

ROCKSHOX REVERB ADJUSTABLE SEAT POST Imagine total control of your bike right from the handlebars, just like a Formula 1 driver: shifting, suspen suspension lockout, seat height. The all-new RockShox Reverb gives you this, with 125mm of infinite seat height adjustment and control of your return speed with a hydraulic Xloc handlebar remote. A custom sealing system keeps the performance optimal even in the worst conditions. Weight is 515g, zero offset seat clamp. Diameters: 30.9mm and 31.6mm. Lengths: 380mm and 420mm.

A3-201

A5-300

Schwalbe has optimized the inner strength of its MTB tires. In 2011, all top models will have new, Triple Star compounds. It is a modular system whereby three of six new individual compounds are cleverly combined.

In n countless laboratory and practical tests, a total of six highly specialized, unique compounds emerged. These were then combined as Triple Star compounds, which precisely suit the relevant application.

"We have decisively advanced the principle of triple compounding," explained Schwalbe technician, Markus Hachmeyer.

Plus, all new versions are now ‘Tubeless Ready’. Simply by adding a liquid puncture sealant they can be made into tubeless tires (ca. 5g extra).

A1-304

The 2.30-inch section optimized for Enduro-AM application provides the same speed and confident cornering but handles the bigger rocks and technical sections with ease.

B1-413

With Sticky Soft compound for the best grip in any situation, reinforced casing and bigger knobs, the New Mezcal redefines the semi-slick, taking high performance AM riding to the next level.

CRATONI C-AIR WOMEN HELMET§ The C-Air is a sporty and extremely light all-round helmet for women who are looking for a streamlined helmet with fashionable design.

SMART "TWO EYES" RL321R TAIL LIGHT Following the overwhelming success of the half-watt tail light, Smart is introducing a brand new one watt tail light: the B3-505 "Two Eyes." T all new tail light This combines two half-watt Nichia LEDs, generating maximum illumination for night riders, providing total security through two precisely engineered lenses. The exclusive IC uses very little energy, resulting in a highly efficient and extremely reliable superbright tail light.

B2-203 The trendy white and silver colors perfectly match current bike fashions. The height of the new Hyper Control adjustment system can be adjusted, which significantly improves comfort for cyclists with long hair or ponytails.

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SHOW DAILY 2010

ELECTRA AMSTERDAM BLACK TREE OF LIFE BIKE

A5-200

B2-405/10

The exceptionally successful Alexander Girard Edition of the Electra Amsterdam collection will be extended in 2011 with the Black Tree of Life model.

SIGMA SPORT BC2209 TARGA The BC 2209 TARGA is specifically designed for the needs of mountain bikers. The matte-finish metallic side panels slightly protrude over the disk and protect it from the hard daily grind in difficult terrain.

The tree of life stands for the connection of all creative elements and represents here the symbiosis of detailed design and high quality riding experience. The tree of life spreads energy and joyfulness. More cannot be expected from a bike, wouldn't you think?

A2-601

Neco is launching this whitecoated road bike chainwheel.

With the same functions as the SIGMA BC 2209 MHR (altitude, speed, heart rate, temperature etc.), the TARGA version is supplied without cadence (optionally available).

KETTLER HYBRID OBRA EBIKE This year’s Kettler Obra creates the perfect mix between function and design. With "Made in Germany" quality it confirms the leading position of Kettler in the e-bike segment. An elegant hydroformed frame provides well-balanced handling characteristics.

The chainwheel features a forged alloy crank with white coating, ISIS Spindle or Square Type. 52T/42T/30T, BCD 130/74.

A2-601

A4-304

To create a harmonious appearance, battery, electric motor and control are integrated into the frame. The Panasonic motor offers power support to a maximum speed of 25 km/h. This year's Obra is fitted with Shimano Nexus eight-speed gear, Magura HS11 hydraulic brake, and suspension fork with lockout.

ELECTRA TOWNIE BALLOON PEARL WHITE The Electra Townies offer a completely different ride experience, showcasing Electra´s patented Flat Foot Technology in all its glory.

NECO ROAD BIKE CHAIN WHEEL

By rotating the riding position backwards 23 degrees, they´ve created an ergonomic, upright seating position, which reduces arm and neck fatigue and lets you plant your feet flat on the ground whenever you want. Urban bikes are the big trend in the world of bikes. Electra is the market leader in this segment in the U.S., and the Townie Balloon 8D offers a sporty, yet relaxed riding experience. New are the painted alloy fenders, guaranteeing that the fun continues even in rainy weather.

SIGMA SPORT LIGHTSTER 20 LUX LED High-performance optics and latest LED technology have culminated in the shapely Lightster 20 Lux.

The enhanced anti-skid pads of the trusty click bracket offer a perfect fit, even on oversized handlebars. Thanks to the slide function, the lamp can be removed to protect against theft.

The high-tech light has a wide, glare-free lighting pattern, which provides up to 20 hours of homogeneous illumination. Side light apertures also increase visibility.

A5-200

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SHIMANO PRO THARSIS TRAIL

HOT NEW PRODUCTS 2011

COMPONENTS

A1-200 A component series named after the highest mountain range in the universe (on Mars) must be very special. With this new line of components you will excel in all-day mountain journeys. Pro Tharsis is unique because it’s the first high-end line-up of Trail components made entirely out of carbon. By using special lay-up designs and fiber-types, Shimano engineers succeeded in developing extremely strong, durable and lightweight components. These unique components are topped-off with a trendy matte finish.

CORRATEC CTT PRO MISS C

WITH UBBS INNER BEARING SYSTEM An ingenious system makes it possible to use any of the established suppliers' cranks and adapt any of the common inner bearing systems.

UBBS is compatible with all common chainwheel sets: Shimano Hollowtech II Road, Shimano Hollowtech II MTB, Shimano Pressfit Road, Shimano Pressfit MTB, Campagnolo, Sram Road, Sram MTB, BB30, BSA and FSA.

B1-300

Depending on the crankset, the appropriate seating connects the bottom bearing axle to the inner bearing. This arrangement makes it possible to switch to a completely different inner bearing system later (by replacing the seating ring), something not normally possible with conventional bottom brackets.

PRO THARSIS STEM Strong & lightweight monocoque carbon trail stem; Reversible stem design (+6/-6) with integrated gap-cap and spacer.

FLYER BIKETEC AG Flyer’s innovation in mobility goes far beyond developing a wide range of e-bikes suitable for all kinds of purposes.

Special front-clamp design (with ti-bolts) preventing bolt- and handlebar stress. Weight from 130g.

A sense of detail is also an important quality of Biketec.

B4-501 PRO THARSIS HANDLEBAR Lightweight and durable trail handlebar.

High-tech T800-1000 UD carbon with titanium reinforced center section. Weight: 195g.

PRO THARSIS SEAT POST Lightweight ightweight trail seatpost with 10mm offset. T800 UD carbon material with reinforced clamping zone. Includes clamps for both metal and carbon saddle-rails. Sizes: 27.2, 30.9 and 31,6 x 375mm. Weight: 175g.

PRO THARSIS GRIPS Lightweight trail grip with anatomic shape Tapered design for optimal shifting performance. Internal locking system combined with low profile lock-ring and ti-bolts. Weight: 120g./set.

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DAHON VEKTOR X10 FOLDING BIKE The Vector X10’s hydroformed frame is substantially stronger and stiffer while imparting a more elegant and sleeker look to the bike. A new 11-36T 10 speed cassette paired with a custom 55T FSA crankset gives the Vector X10 an even wider gear range compared to a conventional 53/39T double crankset. Topof-the-line components like a SRAM X9/X7 shifting system, Kinetix Pro wheels paired with custom Schwalbe Durano tires and a Kore seat post combo make this one of the fastest, lightest folding bikes on the planet.

CENTURION BACKFIRE 29ER MOUNTAIN BIKE

A5-211

The following customer-friendly specifics are just a few examples: - This year's Flyer is more colorful. Several models come in additional standard colors; - The new battery has offers greater travel range; - A new high-end bicycle and battery lock gives more protection.

A3-302

Centurion is another European brand debuting 29ers. For 2011 the MTB hardtail models Backfire Ultimate 3 and Backfire 800 will both arrive in 29er versions. Centurion’s entire hardtail range features new tube designs, tapered steering and Shimano’s pressfit inner bearings.

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SHOW DAILY 2010

SHOTS FROM THE SHOW

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SHOW DAILY 2010

WORLD'S 2 TOP CYCLE SHOWS ... 1 PACKAGE PRICE EUROBIKE and TAIPEI CYCLE are the world’s #1 and #2 bicycle trade shows. Through K.B .Media Ltd., you can now project your marketing message to both exhibitions with one single email.

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47 Taipei Intl. Cycle

38 Xplova

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20 Schwalbe

16 TAITRA

41 Zipvit

02 Giant

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10 Taya Chain

23 Zoom

-ESD10 Day3 MAG.indd 47

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Advertising Sales Worldwide SALES@BIKESHOWDAILY.COM

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