6 dr alex paufler

Creativity Gym for Innovators Dr. Alexander Paufler CEO & President of Mercedes-Benz Thailand

The Actuarial Joint Regional Seminar July 25, 2012 in Bangkok Do not quote or reproduce without permission

Slide 1

Š Dr. Alexander Paufler, 2012

What has Risk Management to do with

Creativity?

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Slide 2

Š Dr. Alexander Paufler, 2012

60% of CEOs regard Creativity as needed!

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Slide 3

Š Dr. Alexander Paufler, 2012

But

they do not support cre8ivity!

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Slide 4

Š Dr. Alexander Paufler, 2012

My Brain = My Asset

100 billion Neurons Do not quote or reproduce without permission

Slide 5

Š Dr. Alexander Paufler, 2012

We are Highly wired Information Systems Do not quote or reproduce without permission

Slide 6

Š Dr. Alexander Paufler, 2012

We are Piece of Software running on the Wetware of our Skull Do not quote or reproduce without permission

Slide 7

Š Dr. Alexander Paufler, 2012

Innovation Goes

Beyond the Numbers Do not quote or reproduce without permission

Slide 8

Š Dr. Alexander Paufler, 2012

Thank You 4

Filling out my Questionnaire Do not quote or reproduce without permission

Slide 9

Š Dr. Alexander Paufler, 2012

Sample 1

David Computer Scientist Do not quote or reproduce without permission

Slide 10

Š Dr. Alexander Paufler, 2012

1. WHERE + WHEN? “The real Eureka ideas come long after I've beat myself up trying to solve something, after sleeping on it, going for a swim or out on my windsurfer. Some ideas I get when I am carefully working through the ‘design space’, some I get when I am trying to write up a chosen approach and it starts coming apart under examination” Do not quote or reproduce without permission

Slide 11

© Dr. Alexander Paufler, 2012

2. HOW? “Most of my ideas come from confronting a problem. I look at the challenging situation, figure out design options, look at trade-offs and refine. However, really creative solutions tend to come from frustration over the choices I identify. Suddenly I realize there is a completely different approach. Being frustrated with the first round of approaches is a big motivator to "get more creative" Do not quote or reproduce without permission

Slide 12

Š Dr. Alexander Paufler, 2012

3. Stress or No Stress?

“I think my best ideas arise from stressing over some problem, and then taking a break after getting very frustrated, so I seem to need stress to get my brain subconscious thinking about the problem, but relaxation or distraction to allow it to complete the process”

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Slide 13

© Dr. Alexander Paufler, 2012

Sample 2 Sting’s Brain >>> Hit Song Science Do not quote or reproduce without permission

Slide 14

© Dr. Alexander Paufler, 2012

How to Cre8 >>> Mind mapping Tony Buzan >>> Lateral Thinking Edw. de Bono >>> Do what you never did! >>> Be curious!

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Slide 15

Š Dr. Alexander Paufler, 2012

Collect

Creativity Do not quote or reproduce without permission

Slide 16

Š Dr. Alexander Paufler, 2012

Cre8 Service Idea

S.E.R.V.I.C.E Smile, Eye, Recognition, Voice, Informed, Care, Exceed Do not quote or reproduce without permission

Slide 17

Š Dr. Alexander Paufler, 2012

Cre8 Service Idea

Service = Anticipation - Khun Deepakshi Mathur of Six Senses Spa

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Slide 18

Š Dr. Alexander Paufler, 2012

Cre8 Service Idea

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Slide 19

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Foster

Creativity Do not quote or reproduce without permission

Slide 20

Š Dr. Alexander Paufler, 2012

Creativity Gym

5 22 Do not quote or reproduce without permission

Slide 21

Š Dr. Alexander Paufler, 2012

Obstacle 1 EXHAUSTED

Think what to do first, when to do it today and what you should not do.

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Slide 22

Š Dr. Alexander Paufler, 2012

Obstacle 2 EASILY DISTRACTED • learn to say a positive NO • turn off electronic gadgets • change your expectations

Know time and place to think without distraction Do not quote or reproduce without permission

Slide 23

© Dr. Alexander Paufler, 2012

Obstacle 3 DISENGAGED

Focus on #1 goal first Do not quote or reproduce without permission

Slide 24

Š Dr. Alexander Paufler, 2012

Obstacle 4 NOT KNOWING WHAT TO DO

!

Write your “personal mission statement”. Reflect on it, change it, but only if major corrections are necessary.

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Slide 25

© Dr. Alexander Paufler, 2012

Obstacle 5 Unknown, Unfamiliarity, Failure, Public Speaking, Kreng Jai

Fear !

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Slide 26

Š Dr. Alexander Paufler, 2012

Amygdala Trap

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Slide 27

Š Dr. Alexander Paufler, 2012

Expand Creativity Start

22 Do not quote or reproduce without permission

Slide 28

Š Dr. Alexander Paufler, 2012

1. Wake up

every day with a specific goal to look forward to!

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Slide 29

Š Dr. Alexander Paufler, 2012

2. Be surprised

by something everyday!

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Slide 30

Š Dr. Alexander Paufler, 2012

3. Surprise Somebody everyday!

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Slide 31

Š Dr. Alexander Paufler, 2012

Surprise Somebody everyday!

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Slide 32

Š Dr. Alexander Paufler, 2012

Surprise

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Slide 33

Š Dr. Alexander Paufler, 2012

Surprise

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Slide 34

Š Dr. Alexander Paufler, 2012

Surprise

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Slide 35

Š Dr. Alexander Paufler, 2012

3. Surprise

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Slide 36

Š Dr. Alexander Paufler, 2012

Expand Creativity When a spark Anything Write down done what strikes well surprised you follow it is joy

Increase in Complexity is fun Do not quote or reproduce without permission

Make time for reflection & relaxation Control your schedule Slide 37

Š Dr. Alexander Paufler, 2012

Expand Creativity Write down what surprised you Do not quote or reproduce without permission

Slide 38

Š Dr. Alexander Paufler, 2012

Expand Creativity Catch Ideas before they fly away Do not quote or reproduce without permission

That’s a marker not a candy bar Slide 39

© Dr. Alexander Paufler, 2012

Expand Creativity Bring your Ideas into a System Do not quote or reproduce without permission

Slide 40

Š Dr. Alexander Paufler, 2012

Expand Creativity Creativity File Do not quote or reproduce without permission

Slide 41

Š Dr. Alexander Paufler, 2012

Expand Creativity When a spark strikes follow it Do not quote or reproduce without permission

Slide 42

Š Dr. Alexander Paufler, 2012

Expand Creativity Idea

Link ideas, images, etc.

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Slide 43

Š Dr. Alexander Paufler, 2012

Creativity is a combinatorial game

Expand Creativity

- Einstein

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Slide 44

Š Dr. Alexander Paufler, 2012

Combine Ideas When a spark strikes follow it

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Slide 45

Š Dr. Alexander Paufler, 2012

IdeaTriggers - BERNS, Gregory:

to get Ideas

Iconoclast - A neuroscientist reveals how to think differently, Harvard Business Press 2010 (also see: Authors@Google: Dr. Gregory Berns) - CONGER, Jay A.:

to persuade

The Necessary Art of Persuasion, HBR on Managing People, Paperback Series 1999, p. 227255 Do not quote or reproduce without permission

Slide 46

Š Dr. Alexander Paufler, 2012

IdeaTriggers - SEUNG, Sebastian: How the Brain’s Wiring Makes Us Who We Are, Houghton Mifflin Harcourt 2012

- DOIDGE, Norman: The Brain That Changes Itself: Stories of Personal Triumph from the Frontiers of Brain Science, Penguin 2007 Do not quote or reproduce without permission

Slide 47

© Dr. Alexander Paufler, 2012

Expand Creativity Shape your space

Do more of what you love and less of what you hate

Find out what you like & what you hate?

Develop of what you lack Shift from openness to closure Aim for complexity Do not quote or reproduce without permission

Slide 48

Š Dr. Alexander Paufler, 2012

Expand Creativity ‘Shape your space’ Example: My Magic Triangle Do not quote or reproduce without permission

Slide 49

© Dr. Alexander Paufler, 2012

Expand Creativity Express what moves you Create as many ideas as possible Do not quote or reproduce without permission

Figure out the Look at problems implications & consequences from many of a problem viewpoints Create as many different ideas as possible Slide 50

Try to create original ideas Š Dr. Alexander Paufler, 2012

Service Moves Express what moves you

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Slide 51

Š Dr. Alexander Paufler, 2012

Get things done

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Slide 52

Š Dr. Alexander Paufler, 2012

Takeaways Alex’s

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Slide 53

© Dr. Alexander Paufler, 2012

Takeaways 1. Try things out Do not quote or reproduce without permission

Slide 54

Š Dr. Alexander Paufler, 2012

Takeaways 2. Study, learn, and understand your brain 3. Practice creativity Do not quote or reproduce without permission

Slide 55

Š Dr. Alexander Paufler, 2012

… don’t forget!

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Slide 56

© Dr. Alexander Paufler, 2012

Thank You!

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Slide 57

Š Dr. Alexander Paufler, 2012