Sobratema presentS ITs veHIcLEs OF comMunicaTION FOR THE MARKET OF TecHnologY FOR CONSTRUCTION AND MINING. SOBRATEMA – Brazilian Association of Technology for Construction and Mining has the purpose of spreading technical and informative concepts, contributing to the qualification, expertise and updating of professionals that are working in the Brazilian market of construction and mining, as well as to business generation and encouragement to industry growth. To achieve this, Sobratema upholds communication channels with large coverage and reach close to the professional public of the industry. In this year—when it completes 30 years of action—Sobratema is updating technologically all these vehicles, following the trends of offering technical information and emphasizing digital formats (mainly those directed to smartphones) and the massive use of social networks, but keeping the care with the reader that does not abandon printed publications. This action increases the reach of the content offered by the entity, enhancing the channels of dialogue with the engineering and construction community. These tools of communication are spokerpersons of the companies, teaching institutions, representative entities, financial institutions to encourage economic development, public organs, among others.
Version 07/2018