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The wall color Feral is produced by Price Latimer and Maya Crowne, below, socially conscious co-founders of Alkemis Paint.
PRINCIPLED PALETTE IT HAS LONG BEEN acknowledged that colors have a subtle yet potentially profound impact on human emotions and behavior; restaurants, educational institutions and hospitals take particular care in choosing colors that excite, motivate or soothe their respective clienteles. Alkemis Paint addresses neuro-aesthetic issues, and
sustainability, vegan composition and social responsibility, to produce the first architectural wellness paint. Co-founded last year by creative and socially conscious entrepreneurs Maya Crowne and Price Latimer, Alkemis Paint celebrates the planet’s extraordinary colors while protecting its ecosystems and nurturing the people enveloped by its products. “When I was redecorating my home during the pandemic, I realized there were no commercial paint brands that addressed my core values,” explains CEO Crowne, a
DECOR PHOTOS JOE KRAMM. PORTRAIT MAGDALENA WOSINSKA
New Alkemis Paint goes beyond considerations of color and durability to a myriad of others including health and wellness. / BY ROGER GRODY /
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