EDINBURG CHAMBER WINS TEXAS CHAMBER OF COMMERCE EXECUTIVES EXCELLENCE AWARD FOR SOCIAL MEDIA CAMPAIGNS

The Edinburg Chamber of Commerce has been honored as the first-place winner of the Texas Chamber of Commerce Executives (TCCE) Excellence Award for Social Media Campaigns. The prestigious announcement took place at the TCCE Annual Conference held in Galveston, Texas, with an audience of hundreds of chamber of commerce professionals in attendance.

Each year, TCCE recognizes organizations for outstanding marketing, communications, and media outreach achievements. Chambers statewide submitted entries across seven categories, including social media campaigns, websites, and marketing campaigns.

The Edinburg Chamber of Commerce maintains a robust social media presence across Facebook, Twitter, Instagram, LinkedIn, and YouTube, boasting a collective following of 27,400 supporters.

The award-winning campaign, “Shop Small Holiday,” focused on Edinburg’s digital ‘Shop Small’ coupon book. Leveraging our social media platforms, we strategically highlighted enticing coupons and featured local businesses to maximize engagement and outreach. Community members accessed these exclusive offers through our dedicated landing page at Edinburg.com/coupons.

Through targeted promotion of digital coupons, we successfully increased awareness and foot traffic to participating businesses, thereby bolstering our local economy during the holiday season. This initiative underscores our commitment to supporting and empowering small businesses, ensuring a prosperous holiday for all residents.

In addition to the accolade, several Chamber staff members were recognized for their dedication during the awards ceremony. Imelda Rodriguez, Executive Assistant, received a milestone award for 15 years of service. Ronnie Larralde, Executive Director, was recognized for ten years of commitment to the Chamber. Nayeli Zenteno, Director of Marketing & Tourism, was honored for her five years of exemplary service.

Founded in 1906, TCCE stands as the oldest association of chamber of commerce professionals in the nation, dedicated to fostering excellence in chamber management and leadership across Texas.

For more information about the Edinburg Chamber of Commerce and its initiatives, visit Edinburg.com.