to the Health of Your Heart

Small Has Never Been So Big

Photography by Adrian Alfaro

On Jan. 17, the American Advertising Federation - RGV held its bi-monthly luncheon at the Embassy Suites McAllen Convention Center. Franco Caballero, Integrated Strategy Lead for Diesté in Dallas, wove tales of small advertising and marketing projects that turned big results for clients and garnered national and international recognition for their agencies. Their next luncheon, Lies and Creativity, with international-award-winning writer Brenda Hernandez, will be held on March 21 at 11:30 AM at the Radisson Hotel McAllen Airport. To register for the March luncheon, visit AAFRGV.org. All events are open to the public.