Facebook Latest Advertising Updates
Social media platform like Facebook is rapidly growing the number of users, simultaneously increase with its intrinsic functionality, and the advertisements become a major part of this platform. It helps many brand name, the businessman in an immense ways to accomplish their goal, generate victorious ads and to attain more traffic to their website for promotion. With the surplus of ads, you can utterly see these ads throughout the social media platform in the form of videos, posts, and also in messenger. In today's Facebook with the requirement of ads, becoming prerequisite to receiving a set of new updates and improvements.
Following Facebook Ads Updates Are: 
Instant Experiences
In September 2018, Facebook reclassed its canvas ads to Instant experiences. It offers the possibility you to add pictures, videos, carousels and tagged outcome in five various templates. It easily loads up to 15x faster than a mobile web page. Moreover, it helps your business to keep the audience engaged with the captivating content.
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Facebook Stories Ads
The positive result achieved from Instagram stories. Since Instagram stories have become highly successful, so as from September 2018, brands are starting to advertise via Facebook stories. Stories ads on Facebook holds the same objective as Instagram have which includes brand awareness, the app installation, views, traffic, and lead generation so the businessman of a particular brand can track their KPIs.
Augmented Reality Ads
Augmented Reality ads on Facebook let shoppers try various outcomes from their Newsfeeds. These ads will appear on the side of the page with a "Tap to try it on " option. With the help of these ads, brands are able to create a fair and rooted relationship with the audience by socializing with them, visualize and experience different products in the Facebook platform.
Latest Video Metrics
In the year 2018 Facebook upgrade its video ad metrics in order to help advertisers to get a better grasp on video engagement with the audience and optimize those videos on the basics of users’ response.
Summing Up Facebook is one of the biggest social media platforms all over the world, which implies it has billion of users who visit advertisements consistently. And since we all know that Facebook updates its advertisement toolkits and marketing platform regularly. So these updates will give you head start to stay up to date with your ads.
Reference:
https://socinator.com/general/11facebook-updates-thatll-save-yourtime-and-money-in-2019/