How Automated LinkedIn Messages Are Beneficial For B2B Marketing?
LinkedIn is considered as one of the best social media platforms for professionals. It was launched on 5 May in the year 2003 but founded on December 28 in the year 2002. Prior, it was basically only get used by people for uploading their resumes in order to search for a suitable job for themselves. However, now things have got changed vis-a-vis people’s vision towards LinkedIn. Now, it has turn into a social media landscape which business organizations are using to promote their brand and services at a much larger scale. As of the month of March of this year, LinkedIn has about 610 million documented members in 200 countries of the world. According to Google statistics, LinkedIn consists of 260 monthly active users as of March 1, 2019.
Why LinkedIn is used as a B2B marketing platform?
How many of you really understand the meaning of B2B i.e. businessto-business marketing? A few!! No worries guys, we are here to make you introduce with this. Here goes!! Actually, B2B marketing is a marketing of products to organizations or other businesses to use them in order to produce goods or in general operations such as office supplies, resale to consumers like a wholesaler selling to retailers and many more.
B2B marketers make use of LinkedIn because of the following reasons-
Increases brand awareness in a much professional way:
As we all know, LinkedIn is somewhat a professional social media hub. To which people primarily joined in regards to get better and better career opportunities. B2B marketers can easily share their professional insights on LinkedIn in order to grasp the attention of potential candidates for their organizations. You can also make use of automation tools like Socinator to get automated LinkedIn messages. So, reach more and more people in a short span of time.
Do the promotion of your product in a great manner:
LinkedIn has become a humongous social media networking site across different dimensions of the world. If you are a B2B business head or somewhat related to that field then there is no better place than LinkedIn for you guys to do promotion of your products.
Target people lie under your business niche:
LinkedIn comprises all kinds of business niche experts and recruiters these days on its landscape. So, if you are a business-to-business marketer and searching for particular demographically oriented people on the basis of age, gender, location, interests, and many more. Then LinkedIn is the one and best for you to go ahead in this journey.
Generate leads for your business:
Leads is the biggest entity when it comes to earning a good amount of money for your business. Therefore, LinkedIn is a platform which can also help you in that sphere. Having said that, your content should of top-notch quality and relevant to the audience and not something stuffed with over advertising material.
These are some of the main reasons why LinkedIn gets used by B2B marketers the most for their business endeavours.
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