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Ec of r i e n dl ySwa ddl e s&Sl e e pwe a r Swa ddl ewi t hs t y l ea n ds oph i s t i c a t i on ! Ka r e nBa r s k i , momof fi v e , 2 0y e a rRNa n dc r e a t oroft h eWoombi eba bys wa ddl e , i sn owo e r i n gal i n eofe c of r i e n dl yba bys wa ddl e sa n d s l e e pe r sc a l l e dMod’ Swa d. Mod’ Swa di sa nu ps c a l e , e c of r i e n dl y , f a s h i on f or wa r d, a n df u n c t i on a l ba bys wa ddl ema de f r ombe a u t i f u l or ga n i cf a br i c si n c l u di n gh e a t h e r e dba mboo, Mu s l i n , Cot t ona n d1 00%Au s t r a l i a nMe r i n oWool . Al s o, t h e n e wba bys wa ddl ede s i gnh a saf a s h i on a bl ea n de a s y t ou s e k n ott oc u s t omi z el e n gt ha sba bygr ows . Wr a py ou rba byi n n a t u r ea n dc omf or t !
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Ent e rt owi nEVERYTHI NG i nt hi sc a t a l og
En t r e pr e n e u rSpot l i gh t
Ki mWe bb Fou n de r , CEO, I n v e n t or&Mom
Ki ms t a r t e dh e rc a r e e ri nma r k e t i n g, wor k i n ga tav a r i e t yof t e c h n ol ogyc ompa n i e s . Sh ea l wa y sdr e a me dofe n t r e pr e n e u r s h i pa n df e l tde e pi n s pi r a t i onwh e nh e rs onwa sbor n . Sh e be ga nt oe n j oyl i f ea sas t a y a t h omemoma n dpopu l a r mommybl ogge r . Li f ewa sgr e a tu n t i l h e rfi r s ts onbe ga nt o s ue rf r omc h r on i cdi a pe rr a s h . “ Hewou l dr e gu l a r l ybr e a kou ti nr a s h e s , ”s a y sKi m. “ Th a t ’ s wh e nI s t a r t e dl ook i n gf ors oa psa n dl ot i on st h a twe r eor ga n i c a n dma debymoms–n otme ga ma n u f a c t u r e r s . Th a t ’ sa l s o wh e nI fi r s tf e l l i nl ov ewi t hc l ot hdi a pe r i n g. ”Howe v e r , s h e c a mea c r os sadi l e mma–h e rs on ’ ss k i nwa sh e a l t h y , bu tt h e c u t ea n dc ol or f u l mode r nc l ot hdi a pe r sbe ga nt os t i n k ! Ont op ofi ta l l , s h eh a dh a r dwa t e r , wh i c hc a u s e dmi n e r a l st obu i l du p i nh e rc l ot hdi a pe r s , r e n de r i n gt h e mu s e l e s s . Sh ef ou n dt h a t ot h e rmomswe r ee x pe r i e n c i n gt h es a mepr obl e msa n dwe r e be c omi n gf e du pwi t ht h egr e e nopt i on sa v a i l a bl e . Asac r e a t i v ea n dde t e r mi n e dpe r s on , Ki mc r e a t e dh e rown e c of r i e n dl yde t e r ge n tf or mu l aa n di n2 009o c i a l l yf ou n de d Roc k i n ’ Gr e e n . On eoft h emos tc l e a n r i n s i n gde t e r ge n t son t h ema r k e t , i tl e a v e sbe h i n dl i t t l et on os oa pr e s i du eonf a br i c s orc h e mi c a l r e s i du eons e n s i t i v e , de l i c a t es k i n , u s e smi n i ma l pa c k a gi n ga n dn a t u r a l s c e n t s , a n du s e sn ofi l l e r s , e n z y me s , opt i c a l br i gh t e n e r s , a n dph os ph a t e s . Th ec ompa n y ’ sfi r s tpr odu c twa sal a u n dr yde t e r ge n t , bu tt h e y h a v es i n c ea dde da ne n t i r el i n eofc l e a n i n gs ol u t i on s . Th e c ompa n ygr e we x pon e n t i a l l y . I non l yf ou ry e a r s , Roc k i n ’ Gr e e nh a sga r n e r e dt h eae c t i onofh u n dr e dsoft h ou s a n dsof e c of r i e n dl y , gr e e nc on s u me r sa n de x pa n di n gt h e i rpr odu c t l i n e u p. Toda y , Roc k i n ’ Gr e e ni sa v a i l a bl ei nmor et h a n2 , 000 r e t a i l e r swor l dwi dea n di st r u s t e dbymomsa r ou n dt h egl obe . Ne a r l yami l l i onba gss ol dt oda t e ! Ki ml i v e si nSa nAn t on i o, Te x a swi t hh e rt wos on s , J a c k s on a n dZa c h a r ya n dn e wda u gh t e r , Ri v e r .
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Ec oFr i e n dl yCl e a n i n gPr odu c t s Roc k i n ’ Gr e e ne c of r i e n dl yc l e a n i n gpr odu c t sa r ef orf a mi l i e s t h a tc a r ea bou tt h e i rh e a l t ha n dt h e i rpl a n e t . Un s a t i s fie dwi t h t h e“ gr e e n ”c l e a n i n gpr odu c t sont h ema r k e t , Ki m, amomof t h r e e , c r e a t e dh e rowns pe c i a l n on t ox i cl a u n dr ys oa p f or mu l at h a twor k st ou ghondi r ta n ds t a i n swh i l ebe i n g ge n t l et ot h ee n v i r on me n t , y ou rf a mi l y , a n dy ou rbu dge t . Fr omKi m’ sk i t c h e nt on owawe l l k n ownbr a n d, Roc k i n ’ Gr e e ni saf a mi l yf a v or i t ef orc l e a n i n ga l l t y pe sofs pi l l s , me s s e s , s t a i n s , a n df u n ka r ou n dy ou rh ou s e . Roc k i n ’ Gr e e n or ga n i cc l e a n e r sa r ebi ode gr a da bl ea n dma def r omr e c y c l e d ma t e r i a l s , ph os ph a t e f r e e , gl u t e na n dv e ga nf r i e n dl y , SLS-a n dpa r a be n s f r e e , a n df r e eofopt i c a l br i gh t e n e r s .
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