Ei3 Salon Overview

Page 1


An Over vi ew

I NTERACT wi t hgues t sat t her i ght t i mewi t ht he r i ghtmes s age

I NFLUENCE buy i ngbehav i or andt he nex ts al eofal l y ourgues t s

I MPACT y ourt opl i ne s al esand bot t om l i ne pr of i t s

I t ’ snotanovelconcept We’ vebeendoi ngi tf oryear s I t ’ sal waysbeent r ue–somet hi ngi s happeni ngi never ybusi ness, ever yday. New guest st r yt hesal on,cur r ent guest smaydef ectandmostguest s under per f or m,l eavi ngpar toft hei r wal l etatacompet i t or ’ sbusi ness. Ol dmodel sr el i edonbat ch pr ocessi ngonceort wi ceamont ht o i nf l uenceguest st obuy.Usual l yt hey wer et ool at eorof fmessage.Today, t hankst ot echnol ogi caladvances, yourbusi nesscangetal otcl osert o yourguest swi t hmar ket i ngmessages t hatar et i mel yandr el evant . Gr oup3Mar ket i ng,a25yeardi r ect mar ket i ngvet er anandapi oneeri n l oyal t yanddat abasemar ket i ng, hasdevel opedanew t r i ggerbased sol ut i ont hati seasyt oi mpl ement , t ur nkeyandaf f or dabl ef orcor por at e andf r anchi seoper at i ons.

WhatI Snoveli show t hesyst em seaml essl yuses t r i gger sf r om yest er day’ ssal est r ansact i onst o eval uat eever yguesti nyourdat abaset henext mor ni ngandt heni dent i f yt hoset hatmeetspeci f i c cr i t er i aandt hatneedt obet ar get ed.Consi dert he possi bi l i t i esofever ydaymar ket i ngt ouchi ngyour guestsevendaysaweek,r ai norshi ne–t hr oughan aut omat edemai landopt i onalpost car dmai l i ng syst em. TheEi 3TM Syst em gr oupsguest si nt ot hr eebr oad segment sbef or edi ssect i ngt hem:

*New Guest s– Consi der ednew unt i lt hr eevi si t s

*AtRi skGuest s–

I t ’ sbeent ool ongsi nce t hel astsal eandt hey coul ddef ect

*Act i veGuest s– Rei nf or ceyourbr and t hr oughr ewar dsand communi cat i ons

Att hehear toft heEi 3 Syst em i saREWARDS pl ant oencour age r et ent i onandgr owt h. Thedynami csoft he syst em f ocuson communi cat i ons– st ayi ngconnect edwi t h yourguest s.REWARDS ARETHEHOOK!


ThePr ocess I tBegi nswi t hYOU, Fl owst hr oughUSand ENDSwi t hyourGuest s Thr oughy ourPOSs y s t em,wec ol l ec tandpr oc es s demogr aphi cands al esi nf or mat i onni ght l y . Yous ett het r i ggerbus i nes sr ul esr egar di ngt i mi ng, of f er sandr ewar ds . t hemai l addr es s esar e New Guest swi

“ wel c omed”t henex tday ,t hank edandas k edt o c ompl et eas i mpl ef i v eques t i ons ur v ey .Thes ur v ey r es pons esar eel ec t r oni c al l yr et ur nedi nr eal t i me, s c or ed,andat hanky ouemai l i ss entwi t hac oupon y ouc r eat ed.Al l oft hi si sdonewi t hi nMI NUTES.I f t hes ur v eyr es ul t sar ebel ows t andar d,y ouar e not i f i edbyemai l i mmedi at el y .

Ther e’ s Mor e. . . Ar obus twebbas edEVERYDAYr epor t i ng s y s t em al l owsmanagementdai l yac c es st o bus i nes smet r i c st r ac k edt hr oughEi 3. Tex tmes s agi ngi sanaddi t i onal opt i on t hatwi l l bei mpl ement edQ42012

Theymayl ookal i k e,butdon’ tbe f ool edbyl ook sal one. t hemai l sar es entr emi nder s At Ri skGuest swi

aut omat i c al l ywi t hs pec i al c ouponof f er st hatar ev ar i abl y aggr es s i v east het i mes i nc et hel as ts al egr ows . t hemai l sar es entr ewar dsand Act i veGuest swi s pec i al of f er st hatt ar getunder per f or mi ngs al es per f or manc e,al l dr i v enbydat ami ni ngpr of i l i ng. Per i odi ces ur v ey saddt ot heov er al lEi 3i mpac t .

Gues t shav eawebbas edpor t al wher et heyc an updat et hei rdemogr aphi c s ,c hec kt hei rr ewar d s t at usandv i ew/ pr i ntanyunex pi r edr ewar d c er t i f i c at es ,andt heyc anc al l t heEi 3Guest Suppor tCent erf oras s i s t anc e. GSAL

Anopt i onal f eat ur ewi l l al l owy out o aut omat i c al l ypos ts ur v eyc omment sor ear nc hec k i nbonuspoi nt sony our Fac ebookorot hers oc i al medi apages .


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