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Featured Article: How to Get the Most Out of Your Social Media Page 3

Social Vibe March 9th, 2015 Edition

Top 10 Portable Apps

How Social Media Changed the Entertainment Experience

Stop the g! n i l l o r c S s s e l End t s o M e h t e k a M a i d e M l a i c o S of Your

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Ta ble of Con t en ts C

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How Social Media Changed the Entertainment Experience: p.3 Make the Most of Your Social Media: p.10 Top 10 Portable Apps: p. 17

Social media is not just for leisure anymore.

MAXIM IZE YOUR SOCIAL MEDIA

Learn how to get the most out of your social media. designed by Freepik.com

How Effective People by Dan Matthews

“Every follower on social media is a clap. Lots of followers equals lots About 99 per cent of professionals fail to optimise the way they use social media. That’s a made-up fact but it’s likely to be true. The main problem is that human beings are vain and while as executives we pretend that our online life is All Business, really we’re hoping people follow, friend or otherwise connect with us because it’s life affirming. I admit, for instance, that I look at the number of people who viewed my articles on Forbes just about every day, which is an enormous waste of time, but in my head every half-interested glance at my work is a rung on the ladder towards the writing notoriety I sub-consciously crave.

Instagram and other Social Media Apps It’s the same for people who don’t write for a living – yes that means you – because the need to be exceptional (a thought leader, an educator, a motivator – yawn) is as strong in adulthood as it was when you vied with others for the love and attention of your primary school pals. This makes people do awful things online that they wouldn’t do in the real world. An example? How about writing a statuse

update bemoaning the inconvenience of having to attend another gala dinner, industry event or present to another packed room of people, when in fact you’re dying for folks to recognise that these are life achievements and you are better than them. Then there’s the humble brag: “How silly, my Twitter profile has just been verified – I’m not worthy”. People can become obsessive. On LinkedIn, if someone strays onto your profile it’s not because of vague interest or mistaken identity, it’s because they want to recruit you to a senior position at the Whitehouse or buy your

business for millions of dollars. You search for reasons as to why they are there – what could it mean? The problem I am describing is that it’s very easy to mistake building a social media presence that is professional and helps your career, for a mechanism that massages your ego every day. It’s too easy to waste precious time looking for ‘well done’ signals from your peer group instead of doing things online that genuinely produce results. People who use social media efficiently, and there aren’t many of them, are those who can bypass the urge to use it as a device to gauge where they stand in the world.

Use Social Media

of claps and thousands of followers is like a rousing standing ovation.”

Why do people use Social Media?

94%

CATCHING UP WITH FAMILY AND FRIENDS

47%

SHARING PHOTOS

25%

FINDING OUT ABOUT A BRAND OR BUSINESS Statistics courtesy of he Social Ammo

Social Media’s Impact on the Job Search If we’ve learned anything about recruiting in recent years, it’s that the connections we make - Facebook pals, Twitter followers, LinkedIn friends - have become one of the most important ways to network and find the right crowd in a desired field. With more companies than ever signing up for social media services, job seekers who are tech-savvy have an edge on their counterparts. The statistics speak for themselves. Jobvite’s social recruiting survey for 2012 found that 92 percent of companies said they used social media to find and hire new workers in 2012, compared with 89 percent who said the same in 2011. As more companies discover the benefits of using social media to recruit top talent, they have

continued to increase their investments in social media. This increased spending has proven to be an effective way to seek out talented workers. In 2012, 73 percent of respondents stated that they successfully hired a new worker through social media, while in 2011, 22 million Americans said they used one site or another to find a job. Although the big three social media platforms - LinkedIn, Facebook and Twitter - all have had success in helping companies build their workforce, LinkedIn was once again the dominant player.

“92% of companies said they used social media to find and hire new workers”

According to the survey, LinkedIn is overwhelmingly the most successful social media tool businesses can use for recruiting, with 89 percent of respondents saying it led to the most successful hires for them. Facebook followed at 25 percent, while Twitter was just behind it at 15 percent. “The rise in social recruiting has allowed both candidates and employers an easier way to find the best match,” said Dan Finnigan, president and CEO of Jobvite. “We continue to see social recruiting gain popularity because it is more efficient than the days of sifting through a haystack of resumes. It also increases quality referral hires,

also increases quality referral hires, which our own data on Jobvite proves are hired faster and last longer.” Although LinkedIn has proven to be the most successful, Facebook has become immensely more popular than it was last year among recruiters. The survey found twothirds of recruiters use Facebook to find new talent, jumping 11 points from last year to 66 percent. Also, for the first time in the five years Jobvite has been conducting the survey, more than half of recruiters, 54 percent, used Twitter during their search.

Social media has proven itself time and again as the future method of recruiting, so now, more than ever, it is crucial to wisely manage all social networking activity.

Top 3 Social Medias in the Workforce

5 Best Practices to Promote Your Business on Social Media

1. Follow the one-inseven rule. This rule is

where only one of every seven posts overtly promotes your business. The remaining six should be focused on sharing valuable content, including posts from the community. This doesn’t mean you can’t promote your business in those other posts; just be sure you pair it with great content.

2. Ask conversation-starter questions. Most people enjoy

sharing their opinions, so ask Facebook fans to weigh in on topics that are relevant to your business and interesting to them. For example, a fitness center may ask fans to vote on their favorite summer sports in order to be entered into a drawing to win private lessons for them and a friend who joins the club. The questions should engage fans and inspire them to refer business while giving the business owner great insight.

3. Share your expertise. Post little-known, fun facts in the form of

questions with a special offer presented to the first person to answer correctly.

4. Provide value. While including fun posts that reflect your personality

is a must, it’s important to create content that benefits your followers. That can mean posting tips on best practices, providing access to white papers, or offering special deals on products or services.

5. Enhance the rewards for virtual check-ins. For a spe-

cific period of time, double the points each time a customer checks in on Foursquare and triple the points each time he or she brings a friend. Their friends on social networks will see when they’ve checked in while you expand your reach exponentially.

Music, Film, TV: How

Social Media Changed the Entertainment Experience

Social media is more than a digital water cooler for TV and movies. The global conversation that takes place around events and the experiences people share based on what they watch teaches us about consumer preferences. More importantly, their activity influences behavior. The Hollywood Reporter recently published an exclusive poll about social media led by market research firm Penn Schoen Berland. As the report opens, THR notes, “There’s a sea of change afoot in how Americans discover and consume entertainment.” According to the study, 88% of respondents view social networking sites like Twitter and Facebook as a new form of entertainment.

Hours Spent Each Week Doing Online Activities

Social networking and listening to music top the activities for Generation-C and each is greater than the time spent watching full-length movies or television shows on a weekly basis.

- 8 Hours: Visiting social networking sites. - 8 Hours: Listening to music - 7 Hours: Watching full-length television shows. - 4 Hours: Watching full-length movies. - 4 Hours: Watching video clips (e.g. YouTube) - 4 Hours: Instant messaging

How Social Networking Impacts Entertainment Choices The report found that 79% of connected television viewers visit Facebook while watching TV. Pollster Jon Penn notes, “Social media is the connective tissue that enables consumers to multitask during their entertainment experiences by connecting with others and sharing their opinions.” Additionally, 83% surf the web while viewing TV and 41% tweet about the show they’re watching. When we look at the psychology of engagement, this next stat becomes a bit more revealing. Of those who post about TV shows, 76% do so live and 51% do so to feel connected to others who might also be watching. Comedies, Reality TV Put Social in Social Media

Types of shows people are most likely to post about while watching TV:

56%: Comedy 46%: Reality TV 38%: Sports 26%: Cable News

Social networking is in its own right a reality show made for the web. It is its own form of entertainment. And, as the study found, an overwhelming majority of people agree. When we look at the types of programs viewers are most likely to post about while watching TV, Comedy, Reality TV, Sports and News take the top four spots.

Social Media on the Silver Screen

from the ringing adding unnecessary distractions to other theatergoers, the bright white screen is also disruptive as it tends to light up an otherwise dark room. However, social networking is not limited to at-home movie watching. 55% of moviegoers have texted during a movie. Film moguls and theater owners should take note: The poll also found that an overwhelming majority of 18-to-34-year-olds believe using social networks such as Facebook and Twitter while watching a movie in a theater would actually add to their experience. Nearly half would be interested in going to theaters that allowed texting and web surfing. Penn added, “Millennials want their public moviegoing experience to replicate their own private media experiences.” The same can’t be said for all consumers though as 75% of respondents said that using a mobile phone would take away from the experience. Additionally 24% and 21% have posted about what they’re watching in theaters on Facebook and Twitter respectively.

Social Media Multitasking ≠ Distraction Digital Influence is often misunderstood, but it is potent. Influence is causing effect or changing behavior. Here, we can see that those who Tweet about movies actually influence the behavior of those who follow them.One out of three connected consumers saw a movie in a theater because of something they read on a social network. The report found that horror and other younger-skewing film genres benefit most from social networking. For example, more than 6% of respondents saw Paranormal Activity 3 because of social networking activity. One can assume based on psychological studies, that this form of social commerce is driven by either #FOMO (fear of missing out) or social proof.

Social Networking in Theaters… Really?

Prior to watching any movie in theaters nowadays, viewers must sit through a short spot that reminds them not to use their phones during the theater. Aside

Gen-C is often falsely diagnosed with a thin attention span. Yet in reality, Gen-C focuses on all that’s important to them many times at the same time. They’re just wired differently and rather than challenge it or try to debunk its value, our energy should instead focus on understanding how multitasking adds to the experience. When asked what other activities are performed while social networking, watching programs on TV was by far the most popular at 66% followed by watching movies on TV at 50%. Interestingly, 11% stated that they watch a movie in a theater while networking. So,

what are viewers saying while multitasking between networking and watching TV. It’s a bit of give and take as 67% will listen to or read what others have to say and 33% will most likely express their own opinions or thoughts.

Social Media Impact on TV Viewing Choices How can social media drive tune-in? That’s often one of the top questions on the mind of TV marketers. As of now, serendipity certainly plays a role in contributing to tune-in. Three out of 10 people watched a TV show because of something they read or saw on a social network. Social Media Spawns a New Genre of Critics In the age of social media, viewers have become participants in real-time experiences. And many, are also becoming critics simply what they say and share online. Social network activity certainly influences behavior, but to what extent requires greater study. The study found that 72% of respondents post about movies on social networks after watching a film. We can assume that those expressions are rooted in opinion and we can also hypothesis that these shared opinions in some way affect the impression of those who see them. At the same time, 20% post before and 8% post during a viewing.

This Just In! News no longer breaks, it Tweets. Those who run social activity streams all day will tell you that they learn about news on Twitter first which then drives them to a online or broadcast news source to learn more. But, 31% and 28% of respondents reported that their main source for breaking news is cable news stations news web sites respectively. I wonder about that data point however as it’s not clear if it is the primary source or the main source. The fact that the study found that social networks make up 19% of their breaking news source provides some clarity, but I still question the source of the flashpoint.

Social Media is Music to My Ears

It’s not just TV shows or movies that benefit from social media. All forms of entertainment lend to peer-topeer behavioral influence. THR found that musicians also benefit from social media with 70% of respondents listening to music by an artist based on what a friend posted on a social networking site. For those who saw or read about my interview with Billy Corgan of The Smashing Pumpkins at SXSW, certainly heard how he believes fans must step up their support for the artists that they love. And, sharing what you’re listening to is certainly one way to contribute, whether it’s through frictionless sharing apps such as Spotify or stated support by Tweeting, Facebooking or blogging support.

Social Media Tests Positive for Influence Based on the work of Robert Cialdini, I analyzed six universal heuristics and the role they play in consumer decision making in social commerce. Referred to as “thinslicing,” consumers tend to ignore most information available and instead ‘slice off ’ a few relevant information or behavioral cues that are often social to make intuitive decisions. The THR study surfaced that more than half of respondents (56%) believe that social networks play an important role in making entertainment-related deci-

sions. Across every genre of entertainment, respondents felt that positive posts held greater influence over their decisions than those that are negative. Specifically, 82% are influenced in the music they listen to; 76% in the TV shows they watch; 75% in the movies they choose to see; and 74% in the video games they play.

Facebook vs. Twitter I often refer to Twitter, Facebook and activity stream apps as new attention dashboards. THR asked respondents which networks they used and how. The answers help in how we better understand whatâ&#x20AC;&#x2122;s of interest to consumers. Of all respondents, 98% are Facbook and 56% are Twitter members. In terms of daily visits, 9 out of 10 visit Facebook and 1 of 2 visit Twitter every day.

When asked about who and what they follow, participants shared the followingâ&#x20AC;Ś

Actors/Actresses Facebook = 32% Twitter = 41%

TV Shows: Facebook = 49% Reality TV Stars Twitter = 30% Facebook = 16% Twitter = 23% Movies Facebook = 43% Journalists/ReTwitter = 25% ports Facebook = 9% Twitter = 15%

Companies/ Brands: Facebook = 49% Twitter = 37%

Top 10 Portable Apps Tired of dragging your laptop around?

Hereâ&#x20AC;&#x2122;s the solution-

A portable version of applications is the most ideal way to go when using a freindsâ&#x20AC;&#x2122; computer or even a public one at some random place. When feeling more secured on using your own portable apps becomes the option to sustaining a stable computer.

Even when a computer’s capabilities of installing the programs are wavering down to the last memory capacity available. Usually at that point it requires some applications to be taken off from its system. We all know that feeling, specially when our computers start to function at the speed of a snail.

Try These 10 Awesome Apps! Uncovering some apps that many thought were impossible has come to the light. Here will be the ten most exciting applcations that will not consume all that memory in your dear devices. Let us first start with the well known Google Chrome.

1. Google Chrome Many people already recognize the worlds’ much known browser. Used by billions of users globally, it has created good publicity because of it. Now, imagine all that trouble downloading that same browser in your location folder on your hard-drive and finally being able to install it. Only to be told after launch that it has too many tabs open and it slows down your system. Trying out this portable app of Google Chrome not only saves you the time, but also the precious memory that comes along with it.

2. AIMP

what about the pure sounds of

music that we all love to hear? There are times where the still solitute would greatly accompany the harmony of music. Well, this portable media player has evreything you hoped to function in order to play your favourite songs.

change the style to another skin that fits better. It ranges to multiple colors of the spectrum. This portable app also is compatible for the Android phone, but that is another story to be yet to tell.

From the sleek platform it presents itself with also comes along with its’ ability to organize your song alphabetically. Not only would it enhance your songs with options on a 18-band equalizer and built-in sound effects such as the Reverb, Flanger, Chorus, Pitch, Tempo, Echo, Speed, Bass, Enhancer, and the Voice Remover. If that doesn’t sound as appealing try its’ multi-format playback with extra options like even having the power to

Don’t worry about our friend Android to feel sad at all. Our buddy Android has been in some labs that are starting to implement some small usb ports for a better enhancement.

3. Audacity This application not only has the ability to change the pitch of certain sounds; it has more than that. It has better user interface for Keyboard Preferences, streamlining of several Menus, LV2 now supported on all platforms, and improved VST settings interface translations updated. Including adding Tamil language into the program and a better way to import/export and ease of installation on Mac OS X. Record live audio is also one of itsâ&#x20AC;&#x2122; great features that can even prolong the way

4. VLC Player a user can use the record computer playback on any Windows Vista or later machine. Convert tapes and records into digital recordings or CDs as well. Edit any WAV, AIFF, FLAC, MP2, MP3 or Ogg Vorbis sound files. AC3, M4A/M4R (AAC), WMA and other formats supported using optional libraries. These are great options that could be used to create your own ringtone or better yet, be used as alarm tone for the morning awakening by cutting, copying, splicing or mixing sounds together.

This program is already lightweight, but if you add the great way to use it portably then that makes the player even faster. Talk about being even as fast as Flash the hero. With itsâ&#x20AC;&#x2122; simple layout design this application had the ability to support any codec file formats you throw at it. The application is also used on Android cell phones. See? Android is doing pretty fine there.

5. GIMP Gimp is provided in the list since it can save plenty of memory space and stop any kind of slow processing like its’ friend Photoshop. Gimp is versatile when used to create images by scratch or even to enhance a photo that needs some touch ups. Gimp is well known for the artline that it provides. It is clean and smoothly done for its’ fantastic lineart. Like Photoshop, it has a simple layout created to help the user cruise through. If the user becomes lost they can see the self help tools on the top menu bar or even watch Gimp tutorial videos.This application also has many formats that can be saved for other image editing programs. That would be crucial for its’ users since not knowning otherwise would be a great disaster at the end; when saving a document file means life or death. On a less serious note, Gimp is an overall great image editing application that somewhat similar features as their friend Photoshop, but in a more simple and slighty faster launch. Even the time of saving is shortened by the program’s ability to be portable.

6. Skype We all know the most famous app for communiations, yes Skype. The world’s mostly used video talking application that allows its’ users to chat online for hours to no end; unless the other party finally decides to end it with a nice emoticon. Most would understand that feeling, if not, then after using this portable app there will much of that. Skype is also another ‘lite’ version since it’s a portable app and can save memory from your device for more possible space to use. Skype has features such as being able to send files of any format if the codec is correct or if the other user who is receiving the files has the software available, if not what better way than to inform that user by skyping? Works well when chatting online can be seen with video or even better as both users could now share screens.

7. LicenseCrawler

It would be great if there was a

better program that was portable at the same time and be able to search all your serial lincenses as you are uninstalling some programs? Yes indeed you can, in fact this program can do that and much more. Maybe as days, months or even years will pass by an you need the keys for all of your paid software. Unless of course you have written down all the needed lincenses from the software that you paid for, right? Most would answer no and mostly that is true by default. LicenseCrawler is your saviour. Before wiping your hard drive, run this portable program, and any license numbers stored in the Windows Registry will be shown in a text file which can then be saved. Just remember to save it to a USB drive or email it to yourself. Don’t leave it on the drive you are going to wipe clean.

8. LibreOffice

How about we even put an app

many people would love if the functions worked similar to Microsoft word?

Then this little app would allow such impossible thing to happen; hence this would be good for people who need a cheaper way of writing text without the trail payment.

LibreOffice has been out as long as Microsoft word had been released, even older like its cousin the Wordpad. We all remember the trusty Wordpad that would save us from certain situations. Let us also say that this program also saves files into multiple file formats and will even be able to insert images and geometic shapes.

9. CCleaner CCleaner is great program to get rid of all the junk left behind by your computer. It makes certain files to be more safer and even detects when certain files are being infected or corrupted. Much to this application is a good way to optimize your computer and laptop.

This program will free up much space that is valuable to its’ users. It cleans history from the user’s browser history and the registry that can be specifically selected to remove certain files. Examples would be temporary files, cookies, download history and autocomplete form history. Let us not forget about the index.dat files as well.

10. Ultimate Platform

Now to wrap it all up and nice we ended with the best. This great platform has all the portable apps you deem necessary. It has its’ own menu look-a-like from Microsoft’s own start button. This platform is extremelly flexible and it doesn’t even consume much of the hard drive’s memory to start off with. Just have a handy-dandy USB stick and it will be in there ready to be used.