Beerx 2018 official guide (1) by SIBA, the Society of Independent Brewers

Exhibition Centre, Liverpool 14-15 March

official guide PREVIEW

AGM Trade Exhibition Industry Speakers Seminars Panel Discussions

Award-Winning Beers Brewing Awards Business Awards

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CONTENTS

Contents 8

All rights reserved. No part of this publication may be stored in a retrieval system or transmitted in any form or by any other means, electronic or mechanical, photocopying, recording of otherwise, without the prior permission of SIBA and/or Media Alive Ltd. Whilst every effort is made to ensure that the information in this publication is accurate and up-to-date, neither SIBA nor Media Alive Ltd. take any responsibility for errors or omissions. Opinions expressed in editorial contributions to this publication are those of their respective authors and not necessarily shared either by SIBA or Media Alive Ltd.

CONTENTS

THE CHAIRMAN’S WELCOME

MIKE BENNER - WELCOME TO BEERX

EXHIBITORS & FLOOR PLAN

REGIONAL BARS

SIBA NATIONAL BEER FINALISTS

BEERX 2018 – THE RUNNING ORDER

ANNOUNCEMENTS

A SELECTION OF BEERX PRESENTERS

24 26

PROGRAMME OF EVENTS WEDNESDAY 14TH

PROGRAMME OF EVENTS THURSDAY 15TH

MEET THE EXPERTS

SEMINARS, DISCUSSIONS & AGM OVERVIEW

5 REASONS WHY I AM A SIBA MEMBER

SIBA JOURNAL

GOLD SUPPLIER ASSOCIATE MEMBERS

SILVER SUPPLIER ASSOCIATE MEMBERS

BEERX FOOD

OUT AND ABOUT IN LIVERPOOL

SEMINAR FOCUS

BUSINESS AWARDS

BRONZE SUPPLIER ASSOCIATE MEMBERS

OUR SPONSORS

SIBA CONTACTS

34 This programme is designed for SIBA by Media Alive Ltd 2nd Floor, The Red House, 119 Fore Street, Hertford, Hertfordshire SG14 1AX t: 01992 505810 www.media-alive.co.uk Advertising - Media Alive Ltd

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THE CHAIRMAN’S WELCOME

BUSTER GRANT The Chairman’s introduction Welcome to BeerX and our fabulous new home at Liverpool Docks. Twelve months ago I took up the role of SIBA’s Chairman, and it’s been an extraordinary year - far more has happened than I ever imagined and the balance between running my brewery and leading SIBA has definitely been tested at times! However, looking back, I’ve definitely enjoyed the year - I’ve certainly learnt a lot; I’ve met a huge number of people; I’ve had the great pleasure of attending a number of the Regional Competitions (something I thoroughly recommend to all members), and I’ve faced a number of challenges. I thought I’d use this page to highlight some of those that have stood for me this year. The Budget - I genuinely thought we were in trouble this year. The Chancellor’s previous statement seemed to indicate the return of the much-hated Duty Escalator. I feared the worst and was frankly amazed to hear that concerted lobbying by SIBA and the One Voice coalition had borne fruit - a no-change budget. I’d like to take this opportunity to extoll the virtues of James Calder, SIBA’s Head of Public Affairs. His impact on SIBA’s political standing has been extraordinary and I wonder how we managed without someone in this role beforehand. The acquisition of Flying Firkin - I know this is a contentious issue for some but I genuinely believe this represents a real opportunity for both SIBA and its membership. I was reminded

at the last Board meeting that in 2014 the members survey (completed by well over 50% of the Membership) suggested that 48% of members wanted SIBA to act as a Wholesaler. In fact, I had forgotten entirely about this part of the survey which asked members to suggest what they wanted SIBA to deliver - it’s very interesting to see how our Strategic Plan and the Four Pillars are delivering those suggestions. The challenge to Progressive Beer Duty - at last year’s AGM, Rupert Thompson eloquently put his case for a Treasury Review of Small Breweries’ Relief (SBR). That motion was defeated but SIBA has been in talks with the Small Brewers Duty Reform Coalition (led by Rupert), the BBPA and CAMRA to see if we can collectively find a solution to the problems that the current SBR scheme inflicts on us. The political reality is Ministers and the Treasury are positively keen for the Industry to propose the way forward - an extraordinarily rare occurrence in industry and politics. The talks are challenging, but a huge amount of progress has been made and a number of agreed proposals identified. Much of this is included in the new SBR model and proposal agreed by the Board in October. The talks continue and I firmly believe that SIBA will be able to achieve meaningful and agreed changes to SBR to improve the scope for our members and invest in jobs and growth. The Industry appears to be a much tougher place than it was twelve months ago. Is this

because we have more breweries than ever? Is it because there is such a high tax burden on breweries and pubs? Is it because there is significant downward pressure on the price of beer in the trade, and if so, who is causing this - small brewers or global giants? Many questions, with I suspect, many conflicting answers. How can SIBA help its members at this time? My belief is that SIBA, as a Trade Association, should encourage its members to be as professional, aspirational and successful as possible. Amongst other things, SIBA should provide commercial opportunities. These might not suit all members, because we all have different business models, but these opportunities wouldn’t exist without SIBA. SIBA should provide tools to enable businesses to better themselves, whether these be systems for understanding and improving Quality Assurance; for understanding costs and maximising commercial benefit; or improving technical knowledge and training. There’s a lot going on, but I believe the future is good for SIBA members. Enjoy BeerX - I know I will. Cheers, Buster

BUSTER GRANT CHAIRMAN buster.grant@siba.co.uk

WELCOME TO BEERX

MIKE BENNER Welcome to

I am very happy to welcome you to BeerX 2018, the first at this wonderful new venue, after five great years in Sheffield. We are very pleased to be here in Liverpool. SIBA’s flagship event is dedicated to independent brewing as the key component in the future of British beer. It provides a unique opportunity to submerse yourself in a feast of activities, debates, seminars, speeches and networking; all designed to inform, inspire and generally help you develop your business and gear up to sell even more beer in the coming months! Britain’s independent brewers are claiming back the British beer market and SIBA - and BeerX - exists to help you be a part of the ongoing beer revolution. Our market presents many challenges, but the

consumer demand for great craftbrewed beer continues to build momentum creating a world of opportunities for all our member businesses. BeerX is also where SIBA celebrates the best in British beer with our National Independent Beer Awards and the SIBA Business Awards. I hope the winners will inspire you. We are very grateful for the support of all our exhibitors. Our exhibition is bigger and better than ever before. Make sure you take the time to get the most out of it for your business. Special thanks are due to our Gold members and our sponsors. Thanks also to all the staff, contributors, speakers and helpers who have worked tirelessly to make this event a reality.

BeerX is where SIBA celebrates the best in British beer with our National Independent Beer Awards and the SIBA Business Awards. I hope the winners will inspire you. I hope you will visit me and the SIBA team at the SIBA Hub in the exhibition and share your views with us. If you don’t leave BeerX inspired and full of new ideas I’d like to know about it! Finally, Liverpool is a great city for beer and pubs, so make sure you enjoy the local hostelries and all that the city has to offer.

MIKE BENNER CHIEF EXECUTIVE mike.benner@siba.co.uk

BEERX FLOOR PLAN

exhibitors 2018 Fire Exit / Loading Bay Doors Cellar Access Pythons / Mobile Cellars Fridges

tap room Seminar Room

Cellar Area

Mama Miaâ&#x20AC;&#x2122;s Pizzeria

sea

Can & Bottle Ba

cask/keg Bars

sea

Band

19 Main Headline Sponsor

the cellar Seminar Room

22 31

28 27

39 38

71 70 68

Barista

Stage

Fire Exit

cloakroom

exhibition stand key Main Headline Sponsors

Gold Member

Silver Member

Bronze Member

Standard Member

BEERX FLOOR PLAN

1207 Kitchen Fire Exit

Burger Shack

seating

ating Main Headline Sponsor

195

stage 174

ating

153

132 75 76

79 80

100

83 82

197

198

199

200

201

202

203

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194

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146

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134

133 131

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129

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123

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111

104

110

105

109

106

108

THE

HUB

INFORMATION DESK

107

registration desk

1207 Deli

LuLu

112

103

149

102

101

196

175

90 91

Loading Bay Doors

113

121

114

120

115

119

116

118

beer garden

Seminar Room

117

Main Entrance Stairs to upper floor leading to the parlour room

exhibitors

STAND NO.

COMPANY NAME

CATEGORY

104 105 106 107, 108 B 109,110 S 112 S 113,114 S 115 B 116 S 118 117 119,120 121 122 123, 124 B 125 B 126 B 127 B 128 B 129 B 130 S 131 S 132 G 133 B 134 135 136 137 B 138 139 S 140,141 B 142 146 147 148 149 150 B 151 B 152 153 G 154 155 156 157 158 159 164 165 166 167 S 168 170 171 172 173 S 174 S 175 176 177 178 179 181 182 183 184 185, 186, 187 B 188 189 190 191 192 193 194 MH 195 S 196 197 198 B 199 S 200 B 201 202

New Zealand Pump Co Ltd Nexus Cooling Ltd Andritz Separation Oasthouse Engineering Zoedale Willis Publicity Cask Brewing Systems freerbutler Rastal GmbH & Co KG SALSA, Cask Marque & SIBA FSQ TLV Engineering UK Ltd Nichesolutions (GB) Ltd Vega Controls Ltd White Labs Hugh Crane (Cleaning Equipment) Ltd Integrated Processing Technologies Ltd Beaumont PPS Ltd Beer Box Shop NINKASI Brewkit Rentals Protecnica Solutions Ltd Russell Scanlan Beatson Clark Premier Systems Ltd Lallemand UK / AB Vickers Carling Partnership Arlington Packaging Rental Ltd GEA Mechanical Equipment UK Ltd Rudd Macnamara Ltd AD Profile O-I Sales & Distribution UK Ltd Core Equipment Ltd Rotech (Swindon) Ltd Dotmatix Cochran Ltd Vuba Group Forum of Private Business KHS Uk Ltd Seal & Pump Engineering UK Ltd Brewlab Ltd Thomas Fawcett & Sons Ltd D Smith Brewing Services & Consultancy Gernep GmbH Labelling Systems Uren Food Group Connor Innovations Rawlings Oasthouse Engineering ABUK Moravek International m+f KEG-Technik GmbH & Co.KG Schafer Container Systems Lambrechts Konstruktie NV Vitikit Ltd Johnson Brewing Design Ltd Carlson Filtration Muntons Plc Festival Glass Ltd Air Products Cryoease Services Multi Packaging Solutions J&E Hall Draught Beer Online Doehler UK Ltd Drinkers Voice Business Support Solutions Morrow Brothers Dixon Group Europe Ltd Brewology Ltd ACO Building Drainage Trafalgar Scientific Lechler Ltd Erben ITS Europe Ltd Impianti Toscana Inox Kegstar SPAsoft Ltd Berkshire Labels Ltd Craft Beer Growlers Air Equipment NFU Mutual IC Filling Systems Ltd Bulk Storage & Process Systems Ltd Graham Tyson

Ingredients and Chemicals Beer Dispense Brewing & Bottling Equipment Brewing & Bottling Equipment Brewing & Bottling Equipment Marketing & Promotion Canning Equipment Marketing & Promotion Glassware Decorators Brewing & Bottling Equipment Ingredients & Chemicals Brewing & Bottling Equipment Ingredients & Chemicals Brewing & Bottling Equipment Brewing & Bottling Equipment Marketing & Promotion Labelling & Packaging Marketing & Promotion Sensors & Sensor Systems Insurance, Accounting & Legal Services Bottle & Glass Manufaturers IT Services Ingredients & Chemicals Recruitment & Resourcing Brewing & Bottling Equipment Brewing & Bottling Equipment Marketing & Promotion Marketing & Promotion Bottle & Glass Manufaturers Brewing & Bottling Equipment Brewing & Bottling Equipment Brewing & Bottling Equipment Brewing & Bottling Equipment Brewery Flooring Business Support Organisation Brewing & Bottling Equipment Brewing & Bottling Equipment Training Maltsters Brewing Consultancy Services Labelling & Packaging Ingredients & Chemicals Beer Dispense Bottle & Glass Manufaturers Brewing & Bottling Equipment Brewing & Bottling Equipment Brewing & Bottling Equipment Brewing & Bottling Equipment Cask & Keg Manufacturers Labelling & Packaging Brewing & Bottling Equipment Brewing Consultancy Services Ingredients & Chemicals Maltsters Glassware Decorators Beer Dispense Labelling & Packaging Brewing & Bottling Equipment Beer Dispense Ingredients & Chemicals Trade Associations, Societies & Charities Cask & Keg Manufacturers Brewing & Bottling Equipment Brewing & Bottling Equipment Brewing & Bottling Equipment Brewing Consultancy Services Brewing & Bottling Equipment Brewing & Bottling Equipment Hygienic Process Equipment Beer Dispense Cask & Keg Manufacturers IT Services Labelling & Packaging Bottle & Glass Manufaturers Brewing & Bottling Equipment Insurance, Accounting & Legal Services Brewing & Bottling Equipment Brewing & Bottling Equipment Labelling & Packaging

exhibitors

STAND NO.

SafAle HA-18

™

THE OBVIOUS CHOICE FOR FERMENTATION OF VERY HIGH GRAVITY BEERS

This new product is a blend of active dry yeast and enzymes. It is part of our yeast portfolio designs for beer production. SafAle™ HA-18 is recommended for the fermentation of particularly high gravity worts and the production of attenuated beers with high ABV degrees, such as « Barley Wines ». The yeast strain in this product is able to reach 18% alc. (v/v), with a very good resistance to the osmotic pressure and high fermentation temperatures. Enjoy!

www.fermentis.com

REGIONAL BARS

Regional Bars layout KEG

cask

scotland north west north east midlands east wales & west south east south west 1207 Kitchen

Fire Exit / Loading Bay Doors Cellar Access Pythons / Mobile Cellars

Fire Exit

Loading Bay Doors

Fridges

Seminar Room

seating

8 14

Burger Shack

Bottle & Can Bar

cask/keg Bars

tap room

Cellar Area

Mama Miaâ&#x20AC;&#x2122;s Pizzeria

195

stage 174

seating

Band

153

132 44

the cellar Seminar Room

22 31

23 24

28 27

40 39

37 38

56 55

100

198

199

200

193

192

191

190

Silver Member

Bronze Member

Standard Member

205

186

185

182

183

184

167

166

165

164

154

155

156

152

151

150

134

133 131

130

157 149

147

159

158

146

148

LuLu

135

136

137

138

139

140

141

142

129

128

127

126

125

124

123

122

112 111

104

110

105

109

106

108

THE

HUB

INFORMATION DESK

107

1207 Deli

204

181

168

103

187

179

170

102

203

188

178

171

registration desk

cloakroom

202

189

177

172

Fire Exit

exhibition stand key

201

176

173

101

197

194 175

Barista

Stage

Gold Member

seating

196

113

121

114

120

115

119

beer garden

Seminar Room

118

116 117

Main Entrance Stairs to upper floor leading to the parlour room

Please note our range of awardwinning bottles and cans can be found on the Bottle and Can Bar.

SIBA NATIONAL BEER FINALISTS

siba national beer finalists cask East Wolf Brewery Sirius Dog Star Lacons Brewery Encore Grain Brewery Redwood Brentwood Brewery Hope & Glory Oakham Ales Green Devil IPA Grain Brewery Lignum Vitae Turpin’s Brewery Cambridge Cambridge Black Green Jack Brewing Co. Orange Wheat Nethergate Brewery Umbel Magna

midlands

Dancing Duck Wot the Duck? Duck a l’orange The Grainstore Brewery Rutland Panther Purity Brewing Co. Bunny Hop Purity Brewing Co. Mad Goose The Backyard Brewhouse Gold Intrepid Brewing Co. Myrce IPA The Loose Cannon Brewing Co. Double IPA The Backyard Brewhouse 1898 Blue Monkey Brewery Guerrilla Chocolate Amaretto

north east

Rudgate Brewery Ruby Mild Settle Brewing Co. Mainline Bitter Brew York Keras Wold Top Brewery Wold Gold Rooster’s Brewery Baby-Faced Assassin Cullercoats Brewery Fortification Settle Brewing Co. Nine Standards No.3 Porter Mordue Brewery Blood Orange IPA

4.4 3.8 4.3 4.5 6.0 6.5 4.6 4.2 5.0

6.4 3.4 3.5 4.2 4.5 5.3 7.5 4.9 4.9

4.4 3.8 4.1 4.8 6.1 7.3 4.7 4.9

Revolutions Brewing Co. Swoon Chocolate Fudge Milk Stout

4.5

north west

Prospect Brewery Big Adventure 5.5 Spitting Feathers Brainstorm 4.0 The Borough Brewery Summertime Dark 4.0 Hawkshead Brewery Windermere Pale 3.5 Hooded Ram Brewing Co. Conrod Hoppy Pale 4.8 Northern Monkey Brew Co. Underdog 6.0 Fool Hardy Ales Riptide 5.0 RedWillow Brewery Smokeless 5.7

scotland Windswept Brewing Co. Wolf 6.0 Jaw Brew Fathom 4.0 Fyne Ales Jarl 3.8 Strathaven Ales Old Mortality 4.2 Swannay Brewery Pale Ale 4.7 Cairngorm Brewery Wildcat 5.1 Loch Lomond Brewery Outlander 6.5 Loch Lomond Brewery Out of Range 5.9 Orkney Brewery Dark Island Reserve 10.0

south west

Forge Brewery Litehouse Coastal Brewery Poseidon Extra CountryLife Brewery Reef break CountryLife Brewery Old Appledore Stonehenge Ales Danish Dynamite Dawkins Ales Ultra Moor Beer Co. Stout Gyle 59 Caribbean Cocktail Dawkins Ales Foresters Black

4.3 4.5 4.0 3.7 5.0 6.6 5.0 4.5 4.8

wales and west Brecon Brewing Mind Bleach 10.0 Corvedale Brewery Katie’s Pride 4.3 Wye Valley Brewery The Hopfather 3.9 Ludlow Brewing Co. Blonde 4.0 Big Hand Brewing Co. Appaloosa 4.5 Grey Trees Independent Craft Brewers Afghan Pale Ale 5.4 Cwrw Ial Community Brew Co. Imperial Tan Halen 7.0 Mumbles Brewery Mumbles Weiss 5.8 Mantle Brewery Dark Heart 5.2

south east

Big Smoke Brew Co. The Judge DIPA 8.5 Big Smoke Brew Co. Underworld Vanilla Milk Stout 5.0 Langham Brewery Triple XXX 4.4 White’s Franklins English Garden 3.8 Truman’s Brewery Lazarus 4.2 Dark Star Brewing Co. American Pale Ale 4.7 Hammerton Brewery N7 5.2 Bedlam Brewery Porter 5.0 Red Cat Brewing Tellicherry Wit 5.4 Please note SIBA's regional keg heats are all judged at BeerX and therefore the keg finalists were not known when this guide went to print.

SIBA NATIONAL BEER FINALISTS

Bottle & Can East

Wolf Brewery Sirius Dog Star (bottle) 4.4 Elmtree Beers Best Bitter (bottle) 4.2 Tring Brewery Pale Four (bottle) 4.6 Elgood’s Brewery Warrior Ale (bottle) 5.5 Tring Brewery Death or Glory Ale (bottle) 7.2 The Norfolk Brewhouse DewHopper lager (bottle) 4.0 Calvors Brewery Premium Pilsner (bottle) 5.0 Nethergate Brewery Old Growler (bottle) 5.5 Green Jack Brewing Co. Flower Power (bottle) 6.0 Mauldons Blackberry Porter (bottle) 4.8

midlands

Brampton Brewery Impy Dark (bottle) 4.3 Ashover Brewery Littlemoor Citra (bottle) 4.1 Thornbridge Brewery AM:PM (bottle) 4.5 The Chiltern Brewery 300’s Old Ale (bottle) 5.0 Ashover Brewery Victorian Ruby Mild (bottle) 7.0 Charnwood Brewery Liska (bottle) 4.0 Purity Brewing Co. Lawless Lager (can) 4.5 Ashover Brewery Milk Stout (bottle) 6.0 Lymestone Brewery Cherry Stone (bottle) 5.2 Thornbridge Brewery Cocoa Wonderland (bottle) 6.8

north east

The Sheffield Brewery Co. Brunswick Black (bottle) 3.5 Black Sheep Brewery Velo (bottle) 4.2

Rooster’s Brewery Twenty-Four Seven (24/7) (can) 4.7 Maxim Brewery Maximus (bottle) 6.0 Hambleton Ales Nightmare Legend (bottle) 6.5 Daleside Brewery Daleside Lager (bottle) 4.3 Yorkshire Heart Brewery Liberty lager (bottle) 5.0 Black Sheep Brewery Glug M’Glug (can) 6.2 Three Brothers Brewing Co. Honeysuckle smash (bottle) 4.0 Brew York Tonkoko (can) 4.3

north west

Brimstage Brewery Scarecrow (bottle) 4.2 Wily Fox Brewery Karma Citra (bottle) 4.3 Wily Fox Brewery Black Pearl Black IPA (bottle) 4.9 Hawkshead Brewery Brodie’s Prime Export (bottle) 8.5 Hawkshead Brewery Hawkshead Lager (bottle) 5.0 Blackedge Brewing Co. Black Stout (bottle) 4.0 Coach House Brewing Co. Blueberry Classic Bitter (bottle) 5.0 Prospect Brewery Clementine (bottle) 5.0

scotland

Inner Bay Brewery Jasper (bottle) 3.9 Loch Lomond Brewery Southern Summit (bottle) 4.0 Strathaven Ales Claverhouse (bottle) 4.5 Loch Lomond Brewery Bravehop Amber (bottle) 6.0 Knops Beer Co. Black Cork (bottle) 6.5 Stewart Brewing Franz (can) 4.0 Harviestoun Schiehallion (bottle) 4.8 Loch Lomond Brewery SilkieStout (bottle) 5.0 Strathaven Ales Duchess Anne (bottle) 3.9 Windswept Brewing Co. Bear (bottle) 10.5

south east

Wantsum Brewery Black Prince (bottle) 3.9 The Crafty Brewing Co. Hop Tipple (bottle) 4.2 Brick Brewery Peckham Pale (can) 4.5 Windsor and Eton Uprising’s Treason (can) 5.8 Old Dairy Brewery Dark Side of the Moo (bottle) 7.0 Whitstable Brewery Co. Kentish Lager (bottle) 4.1 Whitstable Brewery Co. Whitstable Pilsner (bottle) 4.9 Big Smoke Brew Co. Underworld Milk Stout (bottle) 5.2 Flack Manor Brewery Romsey Gold (bottle) 4.5 Gun Brewery Imperial Whisky Stout (can) 7.4

south west

Glastonbury Ales American Pale (bottle) 4.2 Exeter Brewery County Best (bottle) 4.6 St Austell Brewery Proper Job (bottle) 5.5 Exmoor Ales Exmoor Beast (bottle) 6.6 Red Rock Brewery Pilsner (bottle) 4.1 Powderkeg Brewery Cut Loose (bottle) 4.7 Kettlesmith Brewing Co. Ridgeline (bottle) 5.0 Skinner’s Brewing Co. Hops ‘n’ Honey (bottle) 4.0 Electric Bear Brewing Co. Cherry Blackout (bottle) 8.0

wales and west

Hillside Brewery Over The Hill (bottle) 3.5 Hobsons Brewery Old Prickly (bottle) 4.2 Bewdley Brewery Sir Keith Park (bottle) 4.5 Bewdley Brewery Worcestershire Sway (bottle) 5.0 Geipel Brewing Zoiglator Bock (bottle) 6.7 Mumbles Brewery Murmelt (bottle) 4.4 Stroud Brewery Premium Organic Lager (bottle) 4.9 Stonehouse Brewery Off The Rails (bottle) 4.8 Salopian Brewery Lemon Dream (bottle) 4.5 Purple Moose Brewery Chocolate Moose (bottle) 4.5

BEERX 2018 – THE RUNNING ORDER

WEDNESDAY 14TH MARCH

THURSDAY 15TH MARCH

9am – 11am: Exhibition set up

10am: AGM & Debates

11am: Seminars & Meet The Experts start

12 noon: Exhibition opens

1pm: Lunch

1pm: 2pm: Beer Judging registration

2pm: Seminars & Meet The Experts start

1pm-2pm: Lunch

5.50pm: Seminars close

2pm: SIBA’s National Independent Beer Judging starts

6.30pm Exhibition closes

5.45pm: Seminars close 6pm: Meet your Regional Directors at the Regional Bars 6.30pm: Exhibition closes 6.30pm: Chairman’s Reception & Lifetime Achievement presentation 6.45pm: SIBA’s Business Awards 7.45pm: Pedal Tones Band 8.45pm: Last orders at the bar 9pm: Close

6.30pm: SIBA’s National Independent Beer Awards 8pm: Pedal Tones Band 9pm: Last orders at the bar 9.15pm: Close

Please note - Times correct when going to print, so are subject to change

ANNOUNCEMENTS

BBC RADIO 2’S NIGEL BARDEN TO PRESENT SIBA’S AWARDS AT BEERX Food & drink broadcaster, Nigel Barden, who works with Simon Mayo & previously Chris Evans on their Sony Gold award winning BBC Radio 2 shows & is the food correspondent for BBC London, will present SIBA’s Business and National Independent Beer Awards at BeerX this year. Nigel specialises in promoting British ingredients & artisan producers, particularly in his role as chairman of judges for The Great Taste Awards, Farm Shop & Deli Awards, World Cheese Awards, British Cookery School Awards & host of the National Fish & Chip Awards.

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BEERX IN BRIEF

IF YOU’VE GOT THE BOTTLE

Nigel said: “I’m delighted to be attending BeerX again and to be in the honoured position of passing on accolades to some of the talented brewers within SIBA. They are a hard working and inspirational crew who continue to spearhead the UK’s beer renaissance. I know Liverpool well, having grown up in Lancashire and have been a red since Bill Shankly was in charge. The city will do us proud.” It is great to have you on board Nigel!

MEET YOUR SIBA REGIONAL DIRECTORS SIBA Regional Directors from across the UK will be available at the BeerX Regional Bars from 6-6.30pm on Wednesday 14th March. SIBA is a democratic trade association and your Regional Directors represent your brewery and the rest of the region on the National Board. Many of the Directors have just been elected this year so why not pop along and introduce yourself, ask a question or just say ‘hello’ and socialise over a pint of award-winning beer.

THE SIBA HUB SIBA’s staff will be hosting a SIBA Hub at BeerX this year. This area will be located directly opposite as you enter BeerX. If you have a query on SIBA or our industry then please pay us a visit. If we cannot answer the queries, we’ll try and put you in touch with the right people.

THEN WE’VE GOT THE SOLUTIONS

THE

HUB

DISTRIBUTING MARKETING MATERIAL In respect for our paying exhibitors, please do not distribute any marketing material around BeerX if you are not exhibiting at the event. Thank you.

t: 01721 724296 w: www.evolutionbps.co.uk Evolution House, Cavalry Park Peebles. EH45 9BU

You have beer. We have kegs & casks. Letâ&#x20AC;&#x2122;s talk.

Stainless steel keg & cask rental 0800 534 5000 kegstar.com rent@kegstar.com

Clever Kegs, great beers, happy drinkers.

A SELECTION OF BEERX PRESENTERS

FRANCES MAUD, MURPHY & SONS

SEMINAR: WILD YEASTS & SOUR BEER

SEMINAR: WATER COMPOSITION AND ITS IMPACT ON BEER STYLES

WEDNESDAY 14TH MARCH 11.00AM - 11.25AM

the cellar Robert is a qualified brewing professional with extensive experience in quality and technical roles in beer production, having been a Technical Brewer and QA analyst, with quality experience across manufacturing and packaging for both multi-national and regional brewing companies in the UK. Now working for yeast and bacteria specialists Lallemand as technical sales manager for Europe, he was the IBD young brewer of the year 2013/14 and is an expert in the fields of fermentation and cask beer production. In 2016 Robert qualified as a Doemens Beer Sommelier via the World Brewing Academy program.

WEDNESDAY 14TH MARCH 11.30AM - 11.55AM

the cellar Frances Maud graduated from Manchester Metropolitan University in 1997 after studying Applied Biological Sciences, following which, she leapt straight into the education system as a Lab Technician for a secondary school in Cheshire, but ultimately decided that teaching was not for her. Shortly after she found the brewing industry and hasn’t looked back! Fran has now worked for Murphy & Son Ltd in Nottingham for the last 14 years. She started in the Quality Control Department as a Laboratory Technician, analysing brewing liquor and providing countless brewers with their liquor treatment recommendations over the years. From here she gained the role of Technical Administrator and is now a Technical Sales Representative and first point of contact for many brewers coming to Murphys for technical advice.

THIAGO ORESTES, DOEHLER

WILL ROGERS CHARLES FARAM, WYE HOPS

SEMINAR: MICROBIAL QUALITY ASSURANCE IN PRACTICE AT THE CRAFT BREWERY

SEMINAR: DRY HOPPING

WEDNESDAY 14TH MARCH 12.00PM - 12.25PM

the cellar Thiago is a Food Engineer and a passionate about beer and the brewing process. Prior to coming to Döhler in Germany, he worked with Quality Assurance and Technical Sales Management in Brazil, USA and Italy. Always in charge of making processes more efficient and safe, while implementing new technologies or as a part of the Quality Assurance team. After a MBA on Commercial Management and successful experiences in the brewing industry, he’s been recently responsible for the Business Development for the microbiology culture media and his main target is to make it accessible to the whole brewing and beverage market.

WEDNESDAY 14TH MARCH 3.00PM - 3.25PM

the cellar Will Rogers was born in Herefordshire to Hop Farming parents. His family stopped growing hops when he was five years old but as the old saying goes “once you have been scratched by the hop it is always in your blood!” Will studied Computer Systems Engineering at University and embarked on a career in the field soon afterwards, working for a local Computer Services company and working his way up from technician to Engineering Manager. After 10 years, hops came back to bite him after a discussion with Paul Corbett, in a pub, over a few pints about the hop industry and opportunities within it. Keen to get involved with the hop industry once more, Will joined Charles Faram in September 2008. In 2009 he became Sales Manager and in April 2015 became a Director of the Company. Will also coordinates the breeding program for Charles Faram, looking for new hop varieties to expand the range of flavours available from British hop farms.

Please note that due to the large number of speakers at this year's event, this section only focuses on a selection of BeerX speakers. For full details on all speakers please visit beerx.org/delegates and select 'Schedule''

WEDNESDAY 14TH MARCH

ROB PERCIVAL, LALLEMAND

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A SELECTION OF BEERX PRESENTERS

SEMINAR: CAPITALISING ON BEER APPS TO MARKET YOUR BRANDS AND GATHER DATA WEDNESDAY 14TH MARCH 11AM-11.50AM

beer garden Juha is CEO and one of the four founding partners of Pint Please. It was developed in the technology hub and beer loving country of Finland. With over 15 years of experience as a sales and marketing professional he has played an integral part in making Pint Please an international success. Juha’s presentation will cover real case-studies of how social media, and the user-data and analytics gathered by Pint Please benefits the brewing and pub industries in the current marketplace.

MICHELLE HAZLEWOOD, JOHN GAUNT SOLICITORS SEMINAR: HOW ADDITIONAL INCOME STREAMS FOR BREWERIES CAN BE ACHIEVED LAWFULLY WEDNESDAY 14TH MARCH 3PM-3.50PM

beer garden Michelle Hazlewood is a leading Licensing Practitioner having over 20 years of experience in providing licensing and regulatory advice to the hospitality industry. She is Regional Secretary for the BII in Yorkshire, is listed as a leading Solicitor in the Legal 500 and Chambers. Michelle has the reputation for securing Licences in unusual locations and circumstances and has worked with breweries of all sizes.

SUSANNE CURRID, BUSINESS OF DRINKS

SEMINAR: HOW TO DRIVE YOUR BREWERY PROFITS WITH A DIVERSIFIED SALES STRATEGY WEDNESDAY 14TH MARCH 2PM-2.50PM

beer garden Susanne is an associate at The Business of Drinks who specialises in advising growing businesses on the development and implementation of their Sales and Marketing strategies. Her client list includes craft breweries, small batch cider makers and English sparkling wine producers. She is author of Build Your Tribe – the new marketing manifesto for restaurants, bars and cafes (2013), a regular trade event speaker and has appeared on the BBC’s The Apprentice 2017 final as an expert judge. For more about Susanne and The Business of Drinks visit: www.businessofdrinks.co.uk Follow Susanne on Twitter @susanne_currid

ALEX BARLOW, SENTINEL BREWING AND BEER & CIDER ACADEMY NEW BEER STYLES WEDNESDAY 14TH MARCH 12.30PM-12.55PM

the cellar Alex’s passion for beer started with his first job, cellarman at his local pub. He’s an IBD qualified Master Brewer with 30 years International experience, as well as being head brewer at Sentinel. Alex is a consultant, presenter and author of the award winning ALL BEER Guide, and Director of Training at the Beer & Cider Academy. Alex founded Sentinel Brewing Co. in central Sheffield in 2016. An open 25Hl brewhouse with taproom bar & beer-matching restaurant it offers a fully engaging grain to glass experience in your eyeline and up to 4 beers served fresh from tank, including hand-pulled SG: Sentinel Gold and PvO: Czech Pilsner.

Please note that due to the large number of speakers at this year’s event, this section only focuses on a selection of BeerX speakers. For full details on all speakers please visit beerx.org/delegates and select ‘Schedule’’

WEDNESDAY 14TH MARCH

JUHA KARPPINEN, PINT PLEASE

A SELECTION OF BEERX PRESENTERS

THURSDAY 15TH MARCH

KAY PERRY, PORTMAN GROUP INDUSTRY DISCUSSION: MARKETING BEER RESPONSIBLY - SEXISM, DISCRIMINATION AND BRANDING IN THE BEER INDUSTRY THURSDAY 15TH MARCH 3PM – 3.50PM

DR GAVIN MILLIGAN, WILLIAM JACKSON FOOD GROUP SEMINAR: SUSTAINABILITY THURSDAY 15TH MARCH 4PM-4.50PM

the cellar

Kay is Programme & Regulatory Affairs Director at the Portman Group. Part of her role is to lead the Group’s regulatory team to help protect and enhance self-regulation through industry-wide adherence to the Naming and Packaging Code of Practice, which has been in operation for over 20 years. She was instrumental in developing and delivering the first UK-wide Alcohol Sponsorship Code. Kay has over 20 years’ experience in marketing policy and advice, having joined the Portman Group from the Advertising Standards Authority, where she was part of the compliance and copy advice teams.

Dr Gavin Milligan has worked for SMEs and blue-chip corporates and is currently Environmental, Social and Governance Director for the William Jackson Food Group, overseeing their social and environmental programmes. He is a Director of Sedex and chairs the FoodWasteNet Management Committee and the Agri-food group at Campden BRI. He represents the Food Sector KTN on the European Food Technology Platform, sits on the Royal Society of Chemistry’s agriculture sector group and is a programme advisor for several academic institutions. As Director of Green Knight Sustainability Consulting Ltd he provides support on social and environmental strategies for agri-food businesses.

MARK DANIELS, WADWORTH

RO PRICE, GJE BRAND PROTECTION

the cellar

SEMINAR: HOW SOCIAL MEDIA CAN HELP YOU SELL BEER THURSDAY 15TH MARCH 2PM-2.50PM

the tap room Mark Daniels has over twenty years’ experience in online strategy, Mark has been at the forefront of the social media revolution for UK pubs and breweries. Having run his own tenanted pub for eight years, Mark is now responsible for digital strategy and data protection at Wadworth & Co Ltd in Wiltshire.

SEMINAR: BRAND PROTECTION - IS TROUBLE BREWING FOR CRAFT BEER BRANDS? THURSDAY 15TH MARCH 4PM-4.50PM

the tap room Ro leads GJE’s specialist Food & Drink team. She works with food & drink businesses at every stage of their lives, from high-growth start-ups through to some of the most instantly recognisable brands in the market. Ro has particular experience on the drinks side, where her clients include manufacturers of both alcoholic and soft drinks, including brewers on both sides of the Atlantic. She helps each client build the strongest possible brand portfolio, tailored to their specific commercial aims and robust enough to protect their brand and revenues, both in the UK and abroad. In helping her clients develop and implement the right brand protection strategy, Ro helps businesses to choose, clear and register trade marks in the UK and internationally; monitor what competitors are doing and raise a challenge where there is a clash of brands (and defend against incoming challenges); resolve issues with trade mark and domain name squatters; manage trade mark portfolios and build value in the business; and work with Trading Standards and Customs on counterfeiting problems.

A SELECTION OF BEERX PRESENTERS

SEMINAR: GROCERIES CODE ADJUDICATOR: DRIVING CHANGE, MAKING AN IMPACT THURSDAY 15TH MARCH 5PM-5.50PM

the tap room The Groceries Code Adjudicator, Christine Tacon, is the UK’s first adjudicator to oversee the relationship between large supermarkets and their direct suppliers of groceries. Established in June 2013, the GCA encourages, monitors and enforces compliance with the Groceries Supply Code of Practice (the Code). The Code ensures that large supermarkets treat their direct suppliers lawfully and fairly. Ms Tacon has a portfolio career combining commercial expertise with an understanding of the public sector. In addition to her role as GCA, Ms Tacon has held numerous roles within the food and farming industries and in 2004 was awarded a CBE for services to agriculture.

MARK TETLOW, THE BEER HUB SEMINAR: CUSTOMER IS KING! THURSDAY 15TH MARCH 3PM-3.50PM

the tap room After graduating from Heriot Watt Brewing school, Mark has worked for a number of regional brewers namely Sam Smiths, Marstons and latterly at Everards where he was the Quality Assurance Manager responsible for the quality of their products from raw materials through to final beer dispense. Mark has worked in all areas of the brewing process and also within the trade which has given him a unique insight as not many brewers can claim to have worked from grain to glass. Mark has also run a Technical Services departments and been involved in training and auditing licences to ensure that the quality products brewed in the brewery are served to the end consumers as the brewer intended.

PHIL BROWN, NAPTHENS SEMINAR: ESSENTIAL DATA PROTECTION FOR BREWING BUSINESSES THURSDAY 15TH MARCH 2PM-2.50PM

beer garden Phil Brown handles a wide range of commercial matters for clients and is a specialist in data protection. He presents at numerous seminars and workshops across Lancashire and Cumbria on the General Data Protection Regulation and is working with clients ranging from small SMEs to large multinationals on their compliance programs.

HAYLEY CONNOR SEMINAR: BREWING APPRENTICESHIP TRAILBLAZER, A NEW APPROACH TO BREWING EDUCATION THURSDAY 15TH MARCH 4PM-4.50PM

beer garden Hayley Connor is a licensed trade professional with 16 years experience in the industry and has been working for the past 6 years within learning and development. She is currently Head of People and Learning at Brewhouse and Kitchen, where she has been heavily involved in industrywide initiatives such as the Brewing Apprenticeship Trailblazer.

THURSDAY 15TH MARCH

CHRISTINE TACON

PROGRAMME OF EVENTS

the cellar wedneSDAY 14TH MARCH

PHIL KENNEDY, KHS - 2PM

STEVE CURTIS, INSTITUTE OF BREWING & DISTILLING - 2.30PM

the cellar 11.00am - 11.25am SEMINAR WILD YEASTS & SOUR BEER

Presenter: Rob Percival, Lallemand An overview of production techniques for wild and sour beers with particular focus on the microflora involved, what they contribute and how they can be controlled.

11.30am - 11.55am

SEMINAR WATER COMPOSITION AND ITS IMPACT

ON BEER STYLES

Presenter: Frances Maud, Murphy & Sons This seminar will discuss why water or brewing liquor is the bedrock of any great beer style or recipe. Thus, why understanding and controlling its composition is fundamental. She will look at how to control alkalinity to achieve optimum pH levels throughout the brewing process. The addition of chloride and sulphate in order to achieve the required levels of desirable ions, will also be covered.

12.00pm - 12.25pm SEMINAR MICROBIAL QUALITY ASSURANCE IN PRACTICE AT THE CRAFT BREWERY Presenter: Thiago Orestes, Doehler

How do you know if your beer is contaminated or not? What kind of control and procedure suits your production scale to assure the quality? We all know how much the craft beer can offer in terms of flavour and experience to the consumers and how it’s been playing an important role in the economy. But not all the brewers have a clear picture of what is happening on a micro scale and how the beer spoiling bacteria is influencing the quality of their products. Some bacteria are able to offer a high risk to the sensory quality of your beer and must be monitored and controlled, in order to avoid the damage to the image of your brewery and the escape of your consumers. During this quick presentation, we will show you some monitoring practices adequate to the craft brewery reality and how to see the microbiology in a more practical and objective way.

12.30pm - 12.55pm SEMINAR NEW BEER STYLES

Presenter: Alex Barlow, Sentinel Brewing and Beer & Cider Academy New and developing trends in craft brewing will be explored under the sections ‘re-exploring old styles’, ‘ brewing with more’ and ‘brewing with less’ and will touch on craft lagers and sour beers, brewing with fruits, herbs and spice, brewing gluten and alcohol free beers.

2.00pm - 2.25pm SEMINAR CRAFT GLASS AND CAN FILLING EQUIPMENT

Presenter: Phil Kennedy, KHS UK An overview of the low capacity Filling (Glass & Can) Machines which have been recently developed by KHS specifically for the Craft market.

2.30pm - 2.55pm SEMINAR PACKAGING DEFECTS - QUALITY ASSURANCE IN

BOTTLE AND CAN

Presenter: Steve Curtis, Institute of Brewing and Distilling As more and more brewers are expanding beyond cask and keg and starting filling into small pack, Steve Curtis looks at aspects of QA with regard to canning and bottling. The seminar will start with getting beer ready for packaging, take a look at potential problems with incoming empty cans and bottles, highlight potential pitfalls within packaging process, then finish with monitoring quality in trade and what to do when problems occur.

PROGRAMME OF EVENTS

ANDREW CASWELL, SUPPLYCHAIN 21 4PM-5.45PM

PHILIP EVANS, GLOBAL FOOD & DRINKS BRANDS 4PM-5.45PM

DAN MCGLYNN, AUTHENTICATEIS.COM 4PM-5.45PM

the cellar 3.00pm - 3.25pm SEMINAR DRY HOPPING

Presenter: Will Rogers, Charles Faram As drinkers’ tastes shift ever more towards hop-forward aromatic beers, dry-hopping has become an ever more important tool for brewers looking to impart fresh hop aromas into their beers without too much additional bitterness. This short seminar led by industry experts in the field (literally) of hops will cover everything you need to know about dry hopping.

3.30pm - 3.55pm SEMINAR NEW HOP VARIETIES FOR 2018

Presenters: Hop Merchants Association In this seminar hear first-hand from the UK hop merchants about the new hop varieties available in 2018, their flavour and aroma profiles and how they might best be utilised by brewers to create exciting, flavoursome independent craft beers. IBD’s Steve Curtis will host, with representatives from the UK-based hop merchants including Charles Faram and Steiner Hops.

4.00pm - 5.45pm BEERFLEX SEMINAR BEERFLEX: an organised, flexible cooperative for professional brewing businesses This in-depth session on SIBA Beerflex will include presentations and information on the below areas of activity:

AN UPDATE ON ACCESS TO MARKET AND PRODUCT EXCELLENCE

Presenter: Nick Stafford, SIBA Operations Director An executive summary of the review of Access To Market and opportunities within or without Beerflex: aspirations, hopes and plans for 2018 - 19.

HOW TO GET THE BEST OUT OF BEERFLEX DIRECT DELIVERY Presenter: Ian Ward, SIBA UK Business Development The longstanding core of Beerflex, the Direct Delivery Scheme, may be part of your sales strategy. Is your understanding of Beerflex correct and are you maximising your business potential or risking too much?

BEERFLEX EXPORT: CHINA AND THE FAR EAST

Presenter: Philip Evans, Global Food & Drinks Brands Perceived to be one of the most problematical export opportunities, SIBA has plans to tame the Far East. If this market can be accessed, any market is possible.

BEERFLEX LOGISTICS: THIRD PARTY WAREHOUSING AND LOGISTICS

Presenter: Andrew Caswell, Supplychain 21 Resources are too often limited for storage and transport. The possibilities are endless and confusing. There is a clear solution, but at what cost? SIBA has its own distribution company, why?

MAKE YOUR INGREDIENTS WORK FOR YOUR BUSINESS

Presenter: Dan McGlynn, Authenticateis.com Provenance, traceability, authenticity, assurance, accreditation are all matters of due diligence being imposed on retailers of all sizes for the ever demanding consumer. Hear about SIBA’s plans to help you weather the storms ahead.

MAKE EASY THE RED TAPE OF HEATH & SAFETY COMPLIANCE Presenter: Kevin Vaughan, SIBA Compliance Moderator The SIBA Food Safety & Quality Standard is a scheme of improvement. The latest edition is way to avoid the most burdensome aspects of legal compliance. Two very useful tools to help you achieve this are presented.

PROGRAMME OF EVENTS

BEER GARDEN wedneSDAY 14TH MARCH

PAUL NUNNY, CASK MARQUE 11AM

FABIAN CLARK, MUNTONS 12 NOON

BEER GARDEN 11.00am - 11.50am SEMINAR CAPITALISING ON BEER APPS TO MARKET YOUR

BRANDS AND GATHER DATA

Presenters: Juha Karppinen (Pint Please) and Paul Nunny (Cask Finder) This seminar will discuss the business benefits of smart phone apps, user-data, analytics and social media to the brewing, pub and beer retail industry.

PINT PLEASE

Pint Please is a beer and pub smart phone app that is a valuable marketing tool for breweries, brand owners, pubs and retailers. It gives beer drinkers a tool for discovering breweries and pubs, and rating and buying beer. Pint Please also helps beer lovers to find places that serve specific beer they want to buy. Breweries, pubs, retailers market their wares and boost brand awareness through Pint Please with the aid of brewery profile, beer lists, new beer launches, beer stickers for app users to collect, targeted advertisements and being featured in daily recommendations. The most valuable business feature of Pint Please is the user-data and analytics it collects on trends and popular beer types on beer trends, drinker’s preferences, geographic preferences for particular brands or styles of beer. This helps breweries to focus their commercial strategy.

CASK FINDER APP

The CaskFinder App brings together beer data from a number of sources including 22,000 Cask Marque inspections, In A Pub’s Social Connect database, the new free Cyclops database and the Cask Marque/In A Pub beer database which has over 9,000 beers and 950 brewers. With pump clip recognition it is easy to find out the tasting notes and a host of other information for each beer. The latest development to be launched shortly will allow brewers and pubs to set up their own ale trails free of charge. Find out how to take advantage of these opportunities by attending the seminar.

12noon - 12.50pm SEMINAR LAGER BREWING FOR INDEPENDENT

CRAFT BREWERS

Fabian Clark, Muntons A quick overview of the potential that lager brewing has, leading into a discussion about raw material management and useful processing techniques for lager production. The presentation will cover the choice of raw materials, modern processing technology and traditional brewing methods.

2.00pm - 2.50pm SEMINAR HOW TO DRIVE YOUR BREWERY PROFITS WITH A

DIVERSIFIED SALES STRATEGY

Presenter: Susanne Currid, Business of Drinks The world of beer consumption is changing but are brewers? According to SIBA’s last Members Survey, many member breweries still stick to selling their beer through a limited range of channels. Susanne Currid explains the benefits of creating a more diversified sales strategy and reviews the pros and cons of taking alternative routes to market.

3.00pm-3.50pm SEMINAR HOW ADDITIONAL INCOME STREAMS FOR

BREWERIES CAN BE ACHIEVED LAWFULLY

Presenters: Michelle Hazlewood, John Gaunt Solicitors and Robert Wicks, Westerham Brewery Thinking of opening a tap room, visitor centre, bottle shop or running brewery tours? All of these offer potential income streams to a craft brewery but all require legal requirements for licensing. Michelle Hazlewood, from John Gaunt solicitors who specialise in this field will host this seminar and highlight the common pitfalls and misconceptions. Robert Wicks from Westerham brewery will also participate in the seminar and speak about his experience of setting up a successful tap room and visitor centre.

PROGRAMME OF EVENTS

the cellar THURSDAY 15TH MARCH

JANE PEYTON, SCHOOL OF BOOZE 3PM

GUY SHEPPARD, EXE VALLEY BREWERY 3PM

the cellar 10.00am - 1.00pm

4.00pm - 4.50pm

AGM & CONFERENCE Chairman’s comments / CEO’s Membership Annual Report / Motions Keynote Speaker – Pete Brown

2.00pm - 2.50pm INDUSTRY DISCUSSION

BEER INDUSTRY

INSIGHT INTO THE CRAFT

SEMINAR

SUSTAINABILITY

Speaker: Dr Gavin Milligan, William Jackson Food Group Sustainability in supply chains is of growing importance as resources become scarcer and demand for them increases. Using water as an illustration, this presentation will explore both the obvious and hidden challenges in the food and beverage sector, encouraging the audience to think about risk and opportunity in a broader context.

Panelists to be confirmed SIBA brewing members hold the key to many insights into the craft category in the UK. Don’t forget SIBA brewers sparked the wave of innovation, the business enterprise, skill and not forgetting the passion to develop their business and the variety of flavoursome beers we enjoy in the UK today But what about the future… Join us to hear what a selection of our brewers think about what consumers will be drinking in five years time, how will craft brewing been developed, what are their biggest business opportunities and who has inspired them over the last year. SIBA will also use this session to soft launch its new Insights Programme.

3.00pm - 3.50pm MARKETING BEER RESPONSIBLY – SEXISM, DISCRIMINATION AND BRANDING IN THE BEER INDUSTRY INDUSTRY DISCUSSION

Panelists: Jaega Wise, Jane Peyton, Guy Sheppard, Kay Perry Chaired by: Carolyn Uphill

The topic of sexist beer marketing has appeared in the national and trade media recently and is debated daily across the different social media platforms. This is an important debate for the brewing industry to have and clearly professional brewing businesses must promote their beers in a responsible, non-offensive way, but where is the line? and how can brewers ensure they stay the right side of it? As well as raising questions on marketing beer to women responsibly and sexism in the beer industry, this debate will also tackle the potential discrimination or offence to any person by inappropriate reference to gender, religion, race, disability or sexual orientation.

KEYNOTE SPEAKER PETE BROWN THURSDAY 15TH MARCH 10AM – 1PM Pete Brown is a British writer who specialises in making people thirsty. He is the author of eight books and wrote the annual Cask Report for its first nine years. He writes numerous articles in the drinks trade press and consumer press, appears regularly on TV and radio, and has judged the BBC Food and Farming Awards and the Great Taste Awards. In December 2016 he was named Beer Writer of the Year for the third time.

PROGRAMME OF EVENTS

BEER GARDEN THURSDAY 15TH MARCH

JENN MERRICK, EARTH STATION COMMUNITY BREWERY 4PM

PETE HUGHES, BREWHOUSE & KITCHEN 4PM

BEER GARDEN 2.00pm - 2.50pm

4.00pm - 4.50pm

SEMINAR ESSENTIAL DATA PROTECTION FOR BREWING BUSINESSES Presenter: Phil Brown, Napthens The General Data Protection Regulation, and accompanying UK Data Protection Act 2018, will come into force on 25 May 2018 and will affect all organisations who handle personal data, whether it is customer details, supplier contacts or your own internal staff records. Whilst the headlines will point to potential €20 million fines for data breaches, perhaps of more concern for breweries will be how noncompliance may affect you in terms of your dealings with employees, and how you need to handle customer mailing lists from e-commerce sites to avoid potential investigations and enforcement action. Phil Brown is a data protection specialist at Napthens Solicitors who will give you practical information that you can use to minimise disruption to your business whilst ensuring compliance. This seminar will cover: - Current Legislation - What is the GDPR? - Who does the GDPR affect? - Explanation of common phrases in GDPR - When can you process personal data?

3.00pm - 3.50pm

Key changes: - Penalties - Data Subject Rights - Transparent Policies - Training and internal reviews - Consent - Controls and notifications

BREWERS AND POLICYMAKERS – HOW (AND WHY) ENGAGING WITH MPS IS VITAL SEMINAR

Presenter: James Calder, SIBA’s Head of Public Affairs and Communications Lobbying featured very highly in why many brewers are members of SIBA. In this session James will discuss why it is in every businesses interest to form a relationship with their local politicians. The session will include practical tips and advice as well as cases of where relationships like this have made a difference.

SEMINAR BREWING APPRENTICESHIP TRAILBLAZER, A NEW APPROACH TO BREWING EDUCATION Presenter: Hayley Connor, Head of People & Learning, Brewhouse & Kitchen / Pete Hughes, Group Head Brewer, Brewhouse & Kitchen / Derek Prentice, Wimbledon Brewery / Jenn Merrick, Earth Station Community Brewery / Steve Livens, British Beer & Pub Association The new Brewing Apprenticeship Trailblazer has been developed over the past 12 months in response to the introduction of the Apprenticeship Levy and a desire by the UK’s beer producers to reimagine educational excellence for the brewing sector. Led by Brewhouse & Kitchen, members of a 25 strong brewer/producer partnership supported by BBPA, SIBA and IBD has developed the framework for a new apprenticeship programme that will serve as the platform for a level 4 occupational apprenticeship for brewers. The new Apprenticeship has been developed to recalibrate a professional infrastructure that currently does not progress beyond level 2, ensuring it meets the needs of a growing industry. The Trailblazer is a step towards creating a better career pathways for people who have a passion for learning about beer, ensuring future brewers can be educated to the highest industry standard and bolstering success for the industry as a whole. This presentation will summarise the steps taken by the employer group to developing the new Apprenticeship as well as some details about the framework itself and what potential apprentices can expect. Members of the employer group will be present to answer questions and talk further about this exciting new educational route for the sector.

5.00pm - 5.50pm COSTING YOUR BEER FOR PROFITABILITY SEMINAR

Presenter: Ian Fozard, SIBA elected Director / Roosters Brewery This seminar is designed for smaller brewers who do not have in-house Accountancy expertise. Whilst every brewery is unique and will have different fixed and variable costs, the seminar will demonstrate a simple, step by step, approach to understanding the true costs of production. The aim is to ensure that all small brewers are able to price their products appropriately and sustainably for their business in a competitive market.

PROGRAMME OF EVENTS

tap room THURSDAY 15TH MARCH

CHRISTINE TACON, THE GROCERIES CODE ADJUDICATOR - 5PM

MARK TETLOW, THE BEER HUB 3PM

tap room 2.00pm - 2.50pm SEMINAR HOW SOCIAL MEDIA CAN HELP YOU SELL BEER Presenter: Mark Daniels, Wadworth The digital landscape changes daily and, along with it, the way our customers interact with us. Social media continues to be the best tool for us to use, but with over 1500 brewers in the UK and competition so fierce, how do you achieve success? Marketing through social media can be free or give fantastic returns on a very small amount of investment. So whether you want to know more about Facebook, Twitter, Instagram or how to go live on your own internet tv channel, this is the seminar for you!

3.00pm - 3.50pm SEMINAR CUSTOMER IS KING! Presenter: Mark Tetlow, The Beer Hub As a brewer you’ll know that producing great beers is only the start. It’s becoming harder and harder to sell your products in a crowded market place with more and more people demanding bigger and bigger discounts. How can you stand out from the crowd and add value to your beers and build strong relationships with you customer base.

5.00pm - 5.50pm SEMINAR GROCERIES CODE ADJUDICATOR: DRIVING CHANGE, MAKING AN IMPACT Presenter: Christine Tacon, The Groceries Code Adjudicator The Groceries Code Adjudicator, Christine Tacon, is the UK’s first adjudicator to oversee the relationship between large supermarkets and their direct suppliers of groceries. Established in June 2013, the GCA encourages, monitors and enforces compliance with the Groceries Supply Code of Practice (the Code). The Code ensures that large supermarkets treat their direct suppliers lawfully and fairly. Since the GCA was established in 2013, there has been a transformation in both the culture of the sector and the behaviour of the retailers in the UK. There is more work to do be done and supermarket suppliers could benefit from a better understanding of what is covered by the Code; the GCA’s last annual survey in 2017 showed that awareness of the GCA in the alcoholic drinks sector was was particularly low compared to other product sectors. This seminar provides an exciting opportunity for you to learn more about the GCA’s role, how she is making an impact in the sector and key updates on regulatory activity.

Mark Tetlow of The BeerHub Ltd will talk about some simple but effective ways to engage with the market to consolidate and grow your beer sales without breaking the bank.

4.00pm - 4.50pm SEMINAR BRAND PROTECTION - IS TROUBLE BREWING FOR

CRAFT BEER BRANDS?

Presenter: Ro Price, GJE Brand Protection Craft beer is, quite frankly, booming. The last few years have seen a huge rise in the number of breweries on both sides of the Atlantic - over 24% more in the US over the last year1 and 65% more in the UK over the past five years. But what does all of this mean from a branding perspective? How will the ever-increasing number of breweries manage to carve out a space for their brands? What does a successful exit look like and how can a coherent brand protection strategy help breweries to achieve this? What risks, opportunities and challenges are there? And where is the industry heading more generally? Ro’s seminar at BeerX will try to answer some of these key questions, look at growing trends in the sector, and give practical advice on protecting your brands in a competitive marketplace.

MARK DANIELS, WADWORTH 2PM

RO PRICE, GJE BRAND PROTECTION 4PM

MEET THE EXPERTS

THE ‘MEET THE EXPERTS’ SESSIONS ARE SOMETHING NEW WE ARE TRYING AT BEERX THIS YEAR. WEDNESDAY 14TH MARCH ‘INGREDIENTS’

Will, James, Brian and Ken will be host a Q&A session on ‘Ingredients’, focusing mainly on hops and malt.

11am-11.30am Experts:

WILL ROGERS

Charles Faram

‘CASK AND KEG RENTAL’

Managing casks and kegs correctly is one of the main areas you need to get right to run a successful independent brewery. BeerX sponsor Kegstar and SIBA Gold Member Close Brothers Brewery Rentals will be able to answer your queries on what these rental companies offer the industry

12noon–12.30pm

‘BRAND PROTECTION’

Branding has never been more important in the craft brewing industry. Ro is available to answer queries you may have on building and protecting your beer brands.

3pm-3.30pm Expert:

Experts:

RO PRICE

GJE Brand Protection

JAMES FAWCETT

Fawcett & Sons

‘TRADEMARK, LICENSING, INVESTMENT & PROPERTY MANAGEMENT’ BRIAN HICKMAN

Fawcett & Sons

Napthens manage the SIBA legal helpline, which offers members support on a number of legal issued including trademark, licensing, investment and property management. Jamie and Malcolm will be here to give you any advice you need in these areas.

2pm-2.30pm Experts:

KEN STEER-JONES Brewers Select

JAMIE ALLISON Napthens

MALCOLM IRELAND Napthens

MEET THE EXPERTS

WE ARE AWARE THAT NOT EVERYBODY IS COMFORTABLE TO ASK QUESTIONS IN THE MORE FORMAL SEMINAR SETTINGS. SO WE HAVE CREATED ‘MEET THE EXPERTS’ WHICH WILL NOT BE PRESENTATIONS, BUT Q&A SESSIONS THAT OFFER BEERX DELEGATES THE OPPORTUNITY TO ASK QUESTIONS IN A ROOM THAT IS NOT ON THE FLOOR OF THE MAIN EVENT. These sessions will take place in The Parlour, which can be located on the first floor, see floorplan on pages 8-9.

THURSDAY 15TH MARCH ‘GROCERY CODE’

Christine will be available to answer any queries on the Groceries Code.

2pm – 2.30pm Expert:

‘BEER ANALYSIS’

‘BREWING’

If you have a question on brewing, then come along and see if Dan, Mark or Steve have the answer. If they do not, then we are sure they can direct you in the right direction!

4pm – 4.30pm CHRISTINE TACON Groceries Code Adjudicator

Experts:

DAN UNWIN

Brewers Select

‘ALL YOU NEED TO KNOW ABOUT FSQ’

Kevin will be on hand to answer any queries you have on the SIBA FSQ.

MARK TETLOW

The Beer Hub

Expert:

SIBA Compliance Moderator

5pm – 5.30pm Expert:

3pm – 3.30pm

KEVIN VAUGHAN

An opportunity to chat testing and analysis in all its forms, including liquor, malt and hop analysis, finings trials, microbiology, ABV’s and stability. If you are looking to introduce systems to monitor and improve beer quality whilst complying with due diligence systems to help reach standards such as FSQ and SALSA this is your chance to ask anything.

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SEMINARS, DISCUSSIONS & AGM OVERVIEW

AN OVERVIEW OF SEMINARS, INDUSTRY DISCUSSIONS & AGM WEDNESDAY 14TH MARCH THE CELLAR 11.00am - 11.25am 11.30am - 11.55am 12.00pm - 12.25pm 12.30pm - 12.55pm 2.00pm - 2.25pm 2.30pm - 2.55pm 3.00pm - 3.25pm 3.30pm - 3.55pm 4.00pm - 5.45pm

Wild yeasts & sour beer (Seminar) Water composition and its impact on beer styles (Seminar) Microbial quality assurance in practice at the craft brewery (Seminar) New beer styles (Seminar) Craft glass and can filling equipment (Seminar) Packaging defects - Quality assurance in bottle and can (Seminar) Dry hopping (Seminar) New hop varieties for 2018 (Seminar) BEERFLEX: an organised, flexible cooperative for professional brewing businesses (Presentations)

BEER GARDEN 11.00am - 11.50am Capitalising on beer apps to market your brands and gather data (Seminar) 12.00noon - 12.50pm Lager brewing for independent craft brewers (Seminar) 2.00pm - 2.50pm How to drive your brewery profits with a diversified sales strategy (Seminar) 3.00pm - 3.50pm How additional income streams for breweries can be achieved lawfully (Seminar)

THURSDAY 15TH MARCH THE CELLAR 10.00am - 1.00pm 2.00pm - 2.50pm 3.00pm - 3.50pm 4.00pm - 4.50pm

AGM & CONFERENCE: Insight into the Craft Beer industry (Industry Discussion) Marketing beer responsibly – Sexism, discrimination and branding in the beer industry (Industry Discussion) Sustainability (Seminar)

BEER GARDEN 2.00pm 3.00pm 4.00pm 5.00pm

2.50pm 3.50pm 4.50pm 5.50pm

Essential Data Protection for Brewing Businesses (Seminar) Brewers and policymakers – how (and why) engaging with MPs is vital (Seminar) Brewing Apprenticeship Trailblazer, a new approach to brewing education (Seminar) Costing your beer for profitability (Seminar)

How social media can help you sell beer (Seminar) Customer is King! (Seminar) Brand Protection - Is trouble brewing for craft beer brands? (Seminar) Groceries Code Adjudicator: Driving change, making an impact (Seminar)

TAP ROOM 2.00pm 3.00pm 4.00pm 5.00pm

2.50pm 3.50pm 4.50pm 5.50pm

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5 REASONS WHY I AM A SIBA MEMBER

REASONS

WHY I AM A

MEMBER

Anthony Hughes, SIBA elected Director, Midlands Region and owner of Lincoln Green Brewing Company Lincoln Green brewery has traded successfully for the last 6 years and we’ve enjoyed the benefits of being a SIBA member throughout this time. Here are my top 5 reasons for being a SIBA member:

Networking with other brewers

Supplier Associate members

Whether it is attending your regional SIBA meetings, participating in SIBA’s regional beer competitions or attending BeerX, SIBA membership offers us a great opportunity to network and exchange ideas with other like-minded craft brewers. SIBA’s Supplier Associate membership of over 300 businesses offers our brewery access to a great range of products and services. Many offer discounts and free advice to SIBA members.

SIBA’s Food Safety & Quality scheme (FSQ)

We think it is great that our trade association has introduced a scheme of improvement for the independent brewing industry. This will help many breweries on their journey to improve quality, make sure they are compliant and proudly boast they are professional brewing businesses. The FSQ for Lincoln Green gave us many ideas and suggestions on how we can do things differently and improve. I would encourage all members to enrol in the FSQ.

Beerflex

Keeping up to date with changes to legislation

Whilst not a main priority for our business, Beerflex has provided some sales growth over the last year for our brewery – the recent addition of Star Pubs and Bars to the scheme has seen us gain new customers who we couldn’t previously sell to. SIBA won’t sell beer for you, but it will help open the doors.

SIBA supplies us with a wealth of knowledge, including important notifications of changes to legislation.

The FSQ will help many breweries on their journey to improve quality, make sure they are compliant and proudly boast they are professional brewing businesses

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5 REASONS WHY I AM A SIBA MEMBER

REASONS

WHY I AM A

MEMBER

David Holliday, founder of The Norfolk Brewhouse The Norfolk Brewhouse was founded in 2012 and we have been a SIBA member since we first opened, something which we considered very important at the time, and even more so now. Although there are many more here are my top 5 reasons for being a SIBA member:

SIBA’s Food Safety & Quality scheme (FSQ)

For us as a brewery standards and systems are a top priority and we work on the mantra of “your only as good as your last pint”. The FSQ has helped reinforced that our systems are appropriate for the task, and give us a clear plan to work with. Beyond that we have used the FSQ to gain new retail clients and also when audited by retail clients a simple inspection of the audit usually ticks all of their boxes. We have definitely gained and retained business by being part of this scheme.

Beerflex We operate in a rural county and as such the spread of pubs open to us is more limited than in other more metropolitan areas. However there are some key pubs in key locations that would not be open to us in the open market, so BeerFlex provides us access to those and the exposure in some of these pubs adds value to our business as a whole.

Beer Competitions

Supplier confidence

Lobbying

Great for networking and also for putting your beers to the test, we have been fortunate enough to win some of these awards in our short life including regional and national and all of the beers which have won have seen direct and continued sales growth after them. The use of the SIBA award logo on small pack and hand pump also sees sales growth. We cant win them all but it certainly helps position your beers. We will, wherever possible use SIBA suppliers. The endorsement their membership brings – long with the accountability to maintain standards – gives us the confidence to use them.

SIBA’s lobbying is vital to our industry and the collective voice really can make a difference. It is important that our industry has a strong and active trade body to make sure legislation remains appropriate to the spread of all of its members.

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5 REASONS WHY I AM A SIBA MEMBER

REASONS

WHY I AM A

MEMBER

SIBA is a wonderful group of not just brewers of all sizes, but a huge selection of our industry suppliers.

Darren Batten, Head Brewer & Director of Palmers Brewery, Bridport, Dorset. Palmers Brewery was established in 1794 and is Britain’s only thatched brewery. Owning an estate of 54 tenanted pubs and supplying hundreds of free trade accounts with 5 core cask ale brands, and more recently a range of 4 seasonal cask ales per year. My top 5 reasons for being a SIBA member:

Being involved in major decisions that affect all brewers

Networking

SIBA is the only trade body that I feel has a broad understanding of UK brewing at many levels. It really is ‘the voice of UK brewing’ and has significant influence in advising the government on policy decisions that reflect on its members. SIBA is a wonderful group of not just brewers of all sizes, but a huge selection of our industry suppliers. SIBA BeerX is simply the best trade show to meet like-minded brewers, suppliers and industry experts and have a chat over a pint or two.

FSQ

With the ever increasing number of brewers and ale styles, as brewers, we really need to be driven by quality. FSQ is a fairly cost effective means of being audited and achieving standards without the trauma of a full on SALSA or BRC grilling! If we as brewers don’t have some quality standards we will destroy the renewed interest in cask and ‘craft’ ales.

Regional Beer Festivals

Working with passionate people

As a long standing member of the Tuckers Maltings Beer Festival Committee, I have seen first-hand the huge efforts that SIBA put in to make sure that brewers are recognised for their efforts. Setting up blind tastings to get our ales judged by independent industry experts is something that has huge credibility. Let’s face it we all brew some great ales and it’s always nice to pick up the occasional certificate or trophy!

SIBA is an association for the members and run by the members. With the Board and Regional Directors all from a brewery background and passionate about real ale. If us brewers, both new and old, make the effort to ask SIBA a question that will help us in our breweries then we will find the answer in SIBA. No other association has that passion or expertise in its ranks.

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SIBA JOURNAL

BREWERS IN THE COMMUNITY

ON tap!

A quarter of the brewers in our survey have a tap bar and almost 40% have a shop so local sales to the community are clearly a key part of their businesses, and a further 11% had a visitor centre. A quite surprising 27% say they had none of these on-site sales facilities though, although many brewers use an existing local pub as their unofficial tap bar until the business can afford these kinds of investments so even these brewers are still likely to be making substantial local sales. For those that have taken the leap and invested in a tap, shop or visitor centre, it looks to be good for their business, with over 30% of respondents reporting this local facility now accounted for over a quarter of their trade.

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What percentage of your overall turnover comes from your Shop/Visitor centre/Tap Bar?

11:24

50%

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about her own path into brewing and also her recent comments about tackling sexism in the beer industry, which sparked

BREWER'S CV:

FEATURE

2006 – 2010 – Homebrewer (while at University)

I’ve been part of the craft beer community for a long time now - it’s hard to believe but I joined the Association of Brewers (predecessor organisation to the Brewers Association) nearly 25 years ago. At the time, I was inspired by the passion of the craft brewers I knew. That passion remains a key inspiration for me. Since joining in 1993, I’ve had a number of roles in our organisation, starting as Operations Director, and shifting to Vice President, Chief Operating Officer, and Chief Executive Officer and President over time. It’s been quite a ride!

is the biggest challenge our members face. The craft beer revolution has been driven by the beer drinker. The Brewers Association wants to preserve that dynamic. We call that dynamic, “beer drinker pull”. The opposite dynamic is “supplier push”. If the beer drinker is left to decide what is on tap and or on the shelf, small and independent brewers will The US brewing sector has been win. If global multinationals are allowed transformed during your time at the to dictate what is on tap or on the shelf association, what in your view has driven the result will be a reduction in choice this change and how has it impacted the and the beer drinker will lose. We view sector? the multinational companies as potential threats because we don’t want to see one The growth in craft beer has been driven or two companies owning all the brands by the beer drinker. We try very hard that have become synonymous with never to forget that. It is the beer lover craft beer. Craft beer in the US is a total first and foremost who is demanding new, entrepreneurial success story. The majority innovative and diverse beers. The beer are small and independent businesses, drinker wants authenticity, transparency, employing maybe people – month exploration and discovery. They are more revolution was the driving The canning market growing onforce. The Our guest columnist for this10-15 issue is is one production of coke on a large scale meant preserving that status quo of the best known and and most respected knowledgeable about beer than ever before maintaining malt could be kilned over a new type month easier ever todoes. get of hisitgeneration - Roger isbeer at writers theand core ofiswhat thethan association of fire. Previously, wood had been used and constantly looking for adventurous, and the result was brown malt. But coke Protz. Here, he shares his hopes for experimental, envelope-pushing new your product into cans and tap brewers into tothis enabled use lighter coloured recognition for the he loves…. Promoting thesector importance of consistent malt and the result was the first pale beers beers. Small and independent craft brewed anywhere product quality is another main focus. Wein the world. market, says Martin Constable, Chairman If you love beer it’s a racing certainty you brewers provide that. work hard to ensure that all our members

WAN

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2013 – present – Brewer then Head Brewer, Wild Card Brewery, London

The association in its current guise was founded in 2005 following the merger of the Association of Brewers (which itself was founded in 1983) and the Brewers Association of America. At the end of the day, the Brewers Association promotes and protects America’s small and independent craft brewers.

CANSI?N

Who does the US Brewers Association represent and when was it founded?

The Brewers Association is the not-for-profit trade body that promotes and protects small and independent American craft brewers, their beers and the community of craft brewing enthusiasts. We’re an organisation of brewers, for brewers and by brewers. What are the main challenges currently We have a membership of more than facing your brewing members? 3,800 breweries, 46,000 members of the American Homebrewers Association, 1,600 kegstarSIBAad.indd 1Access to market and maintaining a level it comes to installing floors and drainage for the brewing members of the hygienic allied trade, and others. playing field for all industry participants ry, few companies can match Kemtile’s sector knowledge,

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IALIST FLOORING, WALL & DRAINAGE SYSTEMS FOR THE FOOD AND DRINK INDUSTRY

alter its intended characteristics. Canning your beer will not require you to change your gas levels and you can easily place an unpasteurised beer into a can. If you pour your drink into a glass you will find it very hard to tell how it was packaged.

adore the beers of Belgium. The range is ofunderstand the Can Makers association… staggering and includes brewed by the ales importance of consistent “IPA DISAPPEARED BELOW THE Trappist monks, “wild fermentation” lambics,

spiced wheatquality beers, sourand red aleswe and publish resources RADAR FOR MOST OF THE 20TH product dozens more that could fill my allotted space. CENTURY BUT IS NOW THE BUZZ on such as the quality pyramid Thequality sheer diversity of Belgium’s bibulous store house was acknowledged in December BEERWe OF THE MOMENT.” which are free to all our members. when UNESCO declared the country’s beer culture to be “a treasure of humanity”. published a book on quality management Without waving the Union flag, perhaps the good people at UNESCO might take a look at Britain’s contribution to beer culture and history, too. We have a lot to offer. At the beginning of the 18th century, London brewers developed a beer that took on the nickname of porter as a result of its popularity with the small army of porters working the streets, markets and docks of the capital. The strongest version was called stout porter, later reduced to just stout.

At that time lager beers in central Europe were dark, as a result of using woodcured malt. Brewers from Munich and Vienna hurried to Burton-on-Trent to see how pale beer was made and returned home to fashion golden lagers. In Pilsen in Bohemia, now the Czech Republic, the Pilsner Urquell brewery – the name means Original Pilsner - imported a malt kiln from England to create their beer.

SIBA JOURNAL SUMMER 2017

The demand was so insatiable that it outstripped the ability of small brewers, mainly publicans, to produce sufficient quantities. Bigger commercial enterprises, such as Sam Whitbread’s, using the new technologies of the industrial revolution, rushed to fill the gap. As a result, porter and stout created the first major commercial brewing industry in the world.

IPA disappeared below the radar for most of the 20th century but is now the buzz beer of the moment. Scores of brewers in the United States and the UK are making modern interpretations of the style, zinging with wonderful aromatic hop aromas and flavours. The style has spread its wings. I have encountered IPAs in Australia and New

Zealand, so not surprising With BeerX presenting manygiven the links with the Old Country. But would you expect to find them in France, Italy, Japan, Poland develop and perfect a work opportunities of art – cannedto craft beers already have some of bold anda moment yourgreat beerexamples it is worth taking WWW.SIBA.CO.UK creative designs that really stand out on a shelf.to consider whether beer is the limit of our production. And whether other Whether creating your own design or allow for future growth. workingoptions with a professional designer A century later pale ale and India Pale Ale burst on the scene. Again the industrial

all around us. Distilling for example

Can Creator can help you to visualise yourits has shown a prolific rise despite final product, in 3D, seconds. difficulties in in finance andAvailable licencing and for Macnow and aWindows and free to introduced use, it few brewers have a allows you to download a template andpremises rectification column into their try different features, finishes and colours to take advantage of the busy market. in seconds. Youfree canand evenalcohol rotate your can other Gluten free are 360 degrees to view from any angle. It brewing options to broaden your also allows you to share your creations portfolio. Cider is also worth considering with friends and colleagues, so you can on your its own also as it can be blended showcase finalbut design.

excitingly large range of beers brewed by SIBA members. The pub will be busy and as I queue at the bar I will hope the pump clips assist my purchase choice.

Picture this scenario. The crowd is five deep at the bar. Everyone is rushing to buy a drink in time for the National Cheers To Beer we hold on the day at 7pm. But it is impossible to read the pump clips properly through the crowd because the typeface is too small. With no time to ask the publican to describe the beers or request a sample, people’s eyes scan the hand-pumps. They ignore the cartoon image of a large breasted woman (is this a beer pump clip or a top shelf magazine?) and the one with the cheap office laser-printer label, figuring that the beer will be poor quality. Under pressure their eyes rest on one with greencoloured branding. They buy a pint, take a sip and are disappointed – they wanted English not New World hops. If only the pump clip had communicated more details about the beer. and Russia? The answer is a resounding Yes. A great British beer is back from the dead and entrancing drinkers in just about every beer-making country in the world. The inspiration for IPA came from even older British beer styles, such as October Beers and Audit Ales. These were beers made from the first malts and hops of the autumn harvest and then aged in oak for months and even years. Audit Ales date back to the 14th century and were consumed at dinners in colleges in Cambridge and Oxford to celebrate the annual audit of the accounts. 28/03/2017 09:48 Last October, I joined Keith Bott of Titanic

Today’s beer market is arguably the most competitive it has ever been so how does a brewer persuade drinkers at the bar to buy its beer if the brand does not have instant

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SIBA JOURNAL SPRING 2017

It was not a complex beer: pale and crystal malts and Fuggles and Goldings hops, with a finished strength of 7.2%. It’s now quietly ageing in wood and will be unveiled in Oxford in April, audit time.

a creditable option. This is particularly so if you have invested in or inherited a borehole and so produce a water or uniqueSIBAspecification. There are different JOURNAL WINTER 2017 27 regulations governing spring, mineral and bottled drinking water so check out details at www.gov.uk/guidance/ food-standards-labelling-durabilityand-composition#bottled-water. Providing a mineral profile and checking microbiological content is important particularly as water is not as safe a beverage as beer. More developed products do, of course, include soft drinks many of which, but not all are carbonated. Fruit and herb extracts are extensive and allow a whole world of creativity to your recipe instincts. Local sourcing and blending give further variety and can open markets to your full range of products. Hops themselves provide distinct character to non-alcoholic drinks and again give cross over to your beers.

neutraceuticals but the industry has moved away from repeating the health claims of the 1930’s and 1990’s in the light of its ambivalent health impact. Beer is good for you – but only in part.

with

Yeast and microbiology are another major area of product development, particularly with the understanding of the yeast genome. At around 6000 genes the Saccharomyces genome is small compared to other organisms but knowledge of their function is increasing rapidly. Genetics will undoubtedly become more prevalent in brewing but it isn’t necessary to install a full molecular biology laboratory in your brewery. Isolating local yeasts is increasingly common with prospects of finding a novel microbe in your nearby vegetation.

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WILL BIG LAGER ONE DAY GO THE SAME WAY AS BIG PORTER AND BIG MILD?

streets of London, and on and off ships moored in the Tha – men called porters, hence the beer's name – had been a favourite from the 1720s until at least the 1840s. In 1843 Scottish journalist William Weir called porter “the most uni favoured liquor the world has ever known,” and declared t “porter drinking needs but a beginning: wherever the habi once been acquired, it is sure to be kept up.”

But even then, the beer that had been a favourite of everyb from dockers to dukes for more than a hundred years was decline. In 1823, porter output in London hit 1.8 million b after a continual rise that had lasted 50 years. But this wa peak: by 1830 porter production would be down 20 per c on its 1823 level. What was replacing it was mild ale, ma quick consumption, slightly stronger than porter, pale in co unaged and therefore sweeter, less acid than porter. A Hou Commons select committee on the sale of beer in 1833 w that the London drinker “will have nothing but what is mil that has caused a considerable revolution in the trade, so so that Barclay and Perkins, and other great houses, findin there is a decrease in the consumption of porter, and an in in the consumption of ale, have gone into the ale trade; ne the new trade is composed of mild ale.”

In the early 19th century, ale brewers and beer (that is to porter and stout) brewers were still different concerns in Lo with the ale brewers much smaller than their rivals. But as demand for mild ale grew, so the ale brewers grew too, bo companies such as Charrington in the Mile End Road and Courage at Horsleydown on the south bank of the Thames opposite the Tower. Charrington’s trade increased almost tw a half times between 1831 and 1851, for example. In 18

Continued on WWW.SIBA.CO.UK

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Conditio That said studies to enhance, inhibit ning High tank s quali or convert genetic activity are extensive ty, tai lor-m Coppers ade in the literature, particularly from vesse (gas and stea Mash ls at tuns m hea sensib the far east. Simple examples are to ted opti Hot/col le pri d liqu ons avai or ces Ferm lable) increase the uptake rate of sugars and entation vessels vessels Conditio (cylindri ning so accelerate growth and to control and dua Pressure cal/recta l purp ngular) vessels ose vess genes to reduce the production of esters els THE STORY OF LOST AND GROUNDED or diacetyl. A more complex example has looked at the enhancement of a BEER X THE BIG MEET THE FLYING glucosidase gene in Brettanomyces 2018 INTERVIEW BREWER FIRKINA BRITI SH BE species so as to release embedded ww OUR EVENT INNIS & GUNN’S JAEGA WISE SIBA’S NEW ER RE w.mo PREVIEW JAMES COYLE FROM WILD CARD ACQUISITION Roger VIVAL aromas from plant extracts for the eschle Pro .com proud tz on our production of more highly flavoured heritag e drinks. One study even used a Chinese Vessel space flight to naturally mutate species Design and Manuf of yeast and stimulate the enzymes in acture the vitamin C pathway. n

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While such developments are doubtless beyond the resources of any small brewery the value of molecular biology in just understanding our yeasts will inevitably increase. The future may not be on the moon yet but perhaps on a step towards it.

n The SIBA Journal offers brewers professional advice & guidance on numerous business matters WWW.SIBA.CO.UK

SIBA JOURNAL SPRING 2017

More than 60 years earlier, however, mild itself had replaced another once-dominant beer style: porter. The dark, bitter beer that was a favourite of the men who moved goods about the

ISSUE 107 W INTER 2018

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2017

A major difficulty is that neutraceutical claims require approval based on appropriate scientific evidence – an approval which requires expensive trials to achieve. Omega 3, antioxidants, vitamins and phytosterols are all example active ingredients. Of course, beer contains a number of potential

Only the oldest pub-goers today can remember a time when the British beer market was not dominated by lager. Today almost three pints in four of all beer drunk in Britain are of the bottomfermented variety. But that dominance was achieved from very tiny beginnings: in 1960 lager sales in the UK were less than two per cent of the total. Instead, the dominant beer style was one that has almost vanished today: mild. In 1959 draught mild was 42 per cent of all UK beer sales, six pints out of every 10 served on draught, and turning over 10.3 million barrels a year.

SIBA JOURNAL AUTUMN 2017

WINTER

What of more advanced and developed products? There is plenty of interest today in nutraceuticals – beverages with enhanced nutritional benefit either for health or fitness with increasing studies showing their impact on sports performance. Many producers are small companies with products focused on addressing health concerns of cardiovascular, obesity, cognitive abilities or on enhancing sport performance.

Benjamin Franklin once wrote to a friend that there were two certainties in this world: death and taxes. He missed at least two more certainties, however: that language changes – or we would all still be speaking the English of Alfred the Great – and that tastes change, too, or we would all still be drinking the same unhopped ales Alfred the Great drank.

Perhaps someone from UNESCO would care to join us. Roger Protz is one of the world's leading beer writers, historians, lecturers and tasters. He is the author of more than 20 books on the subject, including 300 Beers to Try Before You Die, one of the biggest-selling books of its kind. He has edited more than 20 editions of the annual CAMRA Good Beer Guide, was named Glenfiddich Drink Writer of the Year in 1997 and 2004 and in 2003 was presented with the first-ever Lifetime Achievement Award from the British Guild of Beer Writers. He has won two Gold and six Silver Tankard awards from the Guild and 13 awards from the North American Guild of Beer Writers.

He has a reputation for straight talking, and is loved and loathed in equal measure by suppliers for the huge volumes of product he shifts, and the low prices that are a key mechanic of his business. But he has achieved this enormous commercial success whilst retaining the immediately engaging, softly spoken, laid back character of the keen surfer dude he once was - and evidently still is at heart. AndF SPECIAL having left his desk firmly behind in his role as Chairman, Martin now travels the UK visiting at least a dozen of his own sites each week to keep an eye on trading and see what is going on at the coal face of his estate – not many of his peers can say the same. The outspoken pubco boss, who has most recently been grabbing headlines with his views on both Brexit and the fight for tax equality for pubs, spar SIBA Journal’s Editor Caroline Nodder half an hour of his time to talk craft beer….

In the latest in our occasional series of SIBA Journal special features, which look at market trends and examine the history of the sector, beer writer Martyn Cornell has taken a look at what we can learn from the evolution of beer styles over the ages, and whether allconquering lager might one day meet the same fate as its predecessors…

BEERX 2017

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EDITORIAL:

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SIBA JOURNAL SPRING 2017

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WWW.SIBA.CO.UK

CMY

Brewery at the White Horse Brewery in Oxfordshire, in which Titanic has a stake, to brew our version of the style.

n SIBA members represent approximately 85% of the beer produced by British independent craft brewers At a basic level the simplest addition to produce is bottled water and while it is, perhaps, disingenuous to package what pours out of the tap producing novel or flavoured waters is

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Fresh from a visit to Liverpool, Tim Martin strolls casually through the doors of the Shakespeare’s Head in Holborn, central London, as if he owns the place. Which of course he does. He happily chats to the duty manager and staff at the flagship London pub, asks the name of the member of barstaff who serves him his half pint of beer, and settles comfortably into a booth in the middle of the bustling pub for our interview. Belying this relaxed, casual exterior, Martin is arguably the best kno and sharpest pub operator of his generation, and has built his JD Wetherspoon pub empire from a single site in north London into one of the most impressive, almost formidable, commercial enterprises in the sector.

ISSUE NO: 103

So, what non-brewing products could provide an additional avenue without investing in the complex chemical engineering of distilling?

FOR SMALL

WINTER 2018

URNAL WINTER 2018

but for a long term view it is worth considering more radical options.

& vi ce sito ntr r e op

FUNDING BREWERS 35

n Edited by a professional, experienced industry expand the market in on thethe near future The impact sustainability has brand

CROWD

Beer o’ Clock, and Drink: A Tippler’s Miscellany. Jane is the driving force behind Beer Day Britain, held annually on June 15th. Find out more at www.beerdaybritain.co.uk.

I spend a lot of time and money in pubs. Given a choice I always buy beers from small independent brewers. One aspect

my work isof taking groups of eager beer By Dr Keith ofThomas Brewlab, Sunderland

ISSUE NO: 107

eedn’t be concerned that placing into a new pack will force you to

Once you’ve decided to can your beer, you will need to think about the design for your finished product. A distinct advantage of the can is its 360-degree canvas. Not restricted to just a label around the centre, the entire package can be transformed into

Beverage cans have some serious Competition for pub environmental credentials too.beer Anysales metalis a perpetual available concern material, with increasing is a permanently numbers of breweries fighting for a meaning it’s uniquely 100% and infinitely market be limited at some recyclable with which no lossmust of quality – unlike point. Capacity be cans gained other pack formats. Thismay makes an from national brewers’ customers but this is environmentally friendly packaging choice and loop smallforever. brewery sales as theynot stayguaranteed in the recycling Did youdo know, example, avenues. that 80% Coffee of needforadditional the metal everrestaurants produced isand stillthe in off trade are bars, use today? all noted in SIBA’s Beer Report and may

ntr

TECHNICAL FOCUS

HOW STABLE IS YOUR ALE?

n 1,500 circulation includes distribution to 850+ British independent breweries - from microbrewer to leading regional - & 300+ SIBA Supplier Associate members

s is advanced – unlike bottles, ct from light and other elements, hat the drink isn’t compromised.

with other ingredients to produce

Sustainability combined drinks.

TIM MARTIN, CHAIRMAN, JD WETHERSPOON

Local residents only

3.8%

brewery automation made easy

n Features on exciting brewers, independent breweries and Supplier Associate businesses nted Micro-Canning

vative, global right for yourcanning drink? and packaging solutions ble systems to accommodate a small footprint taste ple, easy-to-operate systems with fast start-up, CIP and clean-up times y of an independent beer in a nd packaging options available allypost better than in other formats. ology involved in making and en, reliable automated, semi-automated and manual systems

INTERVIEW

If you do run a loyalty scheme, what type of customers is it designed for?

SIBA JOURNAL SUMMER

SIBA JOUR NAL

major industry events

there’s a handy free design tool called Such options are of course appearing Can Creator.

1-10%

Interestingly, while members Mostly local obviously value their community, No difference 44.2% 51.9% residents and many support local causes and provide community facilities through their brewery sites and tap rooms, there are always opportunities to build on this relationship. The survey OF RESPONDENTS CURRENTLY found that only 17% of respondents HAVE A LOYALTY SCHEME IN PLACE currently have a loyalty scheme in place – which seems low given the 17% emphasis they place on community drinkers around pubs educating them recognition? By treating the pump clip as and therefore regular customers. Of the schemes that are about beer and recommending which the shop window. running already, over 44% were aimed mostly at local ones to try. Invariably the majority of YES almost a52% so didn’t Whenresidents, it comes but to making greatwere first open to everyone Does your brewery run a pump clips fail to communicate anything customer loyalty scheme especially community. Loyalty programmes impression therereward are nothe second chances. informative about the beer, not even the for customers? are proven to increase and number Humans are visual creaturesthe andfrequency form an of visits beer style and I have to ask the bar staff of purchases made That’s by customers. there is opinion within seconds. why the Certainly to describe it. Some staff know the an opportunity for brewers are very active in their brewery’s branding, the name ofwho the beer, beers and can upsell, but most do communities don’t currently loyalty scheme and the pump clip but design needs to beoperate anot, resulting in lost sales of those NO to offer local customers rewards for their1 loyalty – and carefully considered. Full Page Brewology Ad.pdf 08/05/2017 21:00 particular brands. at the same time encourage more regular visits. Loyalty Knowledge of the colour is schemes canpsychology also be an of excellent way of There collecting local reasons for drinkers are FEATURE myriad BUSINESS a place to start.data Colours communicate a and promotions. 83% customer to use for marketing not to buy a particular beer including lack subliminal message to which customers of information about the style and its taste; respond without realising. Green, sexist, aggressive or vulgar imagery or for instance, sends signals related to brand-names; poor pump-clip design; refreshment and balance. Violet suggests hard to read type-face or font-size, and quality and authenticity. Avoid grey, there colour-scheme. WWW.SIBA.CO.UK SIBA JOURNAL SUMMER 2017 are no positives just negatives - depression To use a smart phone dating site analogy and lack of confidence. people respond to striking profile pictures But what if every brewery decides on a and descriptions. If a beer brand wants violet colour scheme? That’s why eyecustomers to go on a date with it then catching branding or logo is crucial. polishing the image and communicating Think of Beavertown’s unmistakable vivid what an attractive proposition the beer is cartoons. Simplicity also makes a brand will more likely result in success. Swipe stand out. On Pig & Porter’s pump clips right? Quite right! the brewery name is prominently Brewology displayed are the UK's leading Based in Leeds, West Yorkshire our and the beer style proclaimed in colourful highly skilled team of engineers offer supplier ofJane brewery Peyton is aautomation writer, public speaker, bold block capitals with the beer name in-house design, manufacturing and equipment. alcoholic From complete drinks expert, tour guide, and ABV underneath. There is no imagery software development as well as a brew-houses,and CIPfounder Sets, tanks, and of the cask School of Booze. and yet the pump clip does the essential after-sales service team. keg cleaning packaging She has and won several awards forcomplete her job of enlightening customers about complete turnkey solution to a equipment to service and Drinks sparesEducator and From what the beer is. The design is slick and work including of thea Year sophisticated and radiates quality.state All that of the art andautomation. Beer Sommelier of the Yearspare seal call us today. from a few words on a black background! and is the author of seven books including

COME AND SEE US AT STAND 74

n The SIBA Journal is produced quarterly to coincide

When people think that their beer tastes ‘off’, it is usually the result of oxidisation. When beer is exposed to air, chemical reactions take place that make the taste of the beer change rapidly. Cans are air-tight; seamed ends mean there is no way that eers are hot stuff right now. air is going get in until someone pops oved bylines consumers everywhere, anning in 45 different countries throughout thetoworld the ring-pull. endy, convenient and their bold ake them stand out on the shelf. Create your can design research from Nielsen shows of canned craft beer increased from January to August 2017 nd now already account for 25% t beer sold in multiple grocers anufacturing canning systems for the brewing industry since 2000 enses.

BIG

64.82%

8.4%

SIBA JOURNAL

years ago it was impossible for volume brewer to get their beer sed ator small volumes, high costs and ty were the main barriers faced But the industry has made giant ard since then, introducing ntract canners, mobile lines ers of scalable lines/systems to t, enabling independent craft urers to get their brews into

GUEST COLUMNIST

A BRITISH BEER Here’s how…

Smart,BACK stainless steel FROM keg and cask rental. THE DEAD 0800 534 5000 kegstar.com rent@kegstar.com

THE

17%

Jaega Wise, Head Brewer, Wild Card Brewery, London 2006 – 2010 – Degree, Chemical Engineering, Loughborough University

something of a Twitter storm… If you’d like to get a taste of our secret formula, then get in touch! I am the instigator of Beer Day Britain ©Brewers Association 0208 328 9818 / brewing@thenavpeople.co.uk and on that day I will be in a pub with an WWW.SIBA.CO.UK SIBA JOURNAL WINTER 2018 23

What is your background and what inspired you to become part of the US brewing sector?

LOYALTY OPPORTUNITY

London brewing scene has emerged over the last five years as 2009 – 2010 – of OuraThemajor magical formula which a slosh Finance, Duty and Credit Control, a Laboratory technician force behind the advancement of the sector, and isincludes now (as part of degree), Water home to some of the Warehouse most recognised brands in the Jaega measure of & market. Inventory Management andDivision, a healthy dose of Tech, Property General Electric Wise joined the scene in London’s Olympic year, 2012, when Wild In this issue, award-winning beer & Estate Management productivity, increase proﬁts and Card first emerged as ‘cuckoo brewers’ – usingmeans other people’s that you 2010 –can 2012 –boost Various jobs in writer and founder of Beer Day Britain, brewing equipment initially before they raised enough money to chemical companies, London streamline processes in your brewery business… and if you run out of your special buy their own. The situation now is very different, with Wild Card’s 2012 – 2013 – ‘Cuckoo brewer’, Jane Peyton, looks at the impact colour with booming popularity recently helping the brewery raise £300K in more with the potion you can brew up some Production and Quality Module. Best Wild Card brewing at various sites just over a week through crowdfunding, to invest in expansion to a and design can have in marketing in London taken The Editor NAV People for new site.with The SIBA Journal’s Caroline Nodder spoke to Jaegaa business pick-me-up that dreams are made of! your beer….

297x210 alternative_Layout 1 13/12/2016 09:02 Page 1

11.9%

THE BIG INTERVIEW

4.52%

19.6%

WILD CARD BREWERY

11%

11.06% 11-25%

10%

No n

DESIGNS

BREWER JAEGA WISE,

21.5%

GRAND

MEET THE

>25%

GUEST COLUMNIST

27%

20%

Rent, Fill, Deliver, Repeat.

25%

30%

Vis ito r

THE BIG INTERVIEW

THE GROWTH IN CRAFT BEER HAS BEEN DRIVEN BY THE BEER DRINKER. WE TRY VERY HARD NEVER TO FORGET THAT.

37%

40%

MEET THE BREWER

Hawksh rke on his ead adv enture

103 WIN

TER

201 7

GOLD SUPPLIER ASSOCIATE MEMBERS

Brewers Select BREWING INGREDIENTS AND EQUIPMENT

G SPONSORING ‘NATIONAL KEG PREMIUM STRONG BEERS’ CATEGORY

Brewers Select is a ‘one-stop-shop’ supplier of quality ingredients and equipment from around the world for craft and micro-brewers, with a strong online presence, excellent customer service and flexible delivery. Our very high standards in transportation and storage means that ingredients are fresh and at optimum quality for brewing. We are open each week day from 8am to 6pm. Order online or call us on 01733 889100 sales@brewersselect.co.uk www.brewersselect.co.uk

SEE US AT STAND 60

Charles Faram & Co Ltd HOP MERCHANTS

G SPONSORING ‘NATIONAL CASK STRONG BITTERS & PALE ALES’ CATEGORY

Charles Faram stock the largest range of hops in the UK with over 130 different varieties grown on farms worldwide. They have their own dedicated hop breeding programme producing new varieties every year. They also supply Crisp, Castle and Weyermann® malt, Murphy’s and Vicker’s brewing aids, Fermentis yeast, Rankin shives and keystones, Dolium kegs, sensory training kits and hop products. Order online or call us on 01905 830734 enquiries@charlesfaram.co.uk

SEE US AT STAND 11

01908 92 62 62

info@moorgateﬁnance.co.uk

www.moorgateﬁnance.com/brewery-ﬁnance/

Moorgate Brewery Finance are specialists in providing businesses in the beverage industry with the funds to grow and capitalise on an expanding market.

#Made with Muntons Muntons - Est. 1921 -

GUEST BEERS:

SEE MUNTONS AT

STAND 173

Muntons plc Cedars Maltings Stowmarket Suffolk IP14 2AG T 01449 618300 F 01449 677800

www.muntons.com

GOLD SUPPLIER ASSOCIATE MEMBERS

Close Brewery Rentals SPONSORING ‘OVERALL CHAMPION CASK’ ‘NATIONAL KEG PREMIUM BITTERS & PALE ALES’ CATEGORY ‘NATIONAL CASK STANDARD BITTERS & PALE ALES’ CATEGORY

CASK & KEG MANUFACTURERS

G CBBR offers a complete brewery supply chain solution. ECasks and Craft EKegs are the ideal solution for use in the wholesale trade. Our long term cask and keg rental agreements allow breweries to save capital for growth and still maintain vital container stocks. Brewery equipment finance options are also available and our Container Services depot caters for servicing and repair requirements. Order online or call us on 01425 485421 enquiries@closebreweryrentals.co.uk www.closebreweryrentals.co.uk

SEE US AT STANDS 3,4 & 5

Croxsons BOTTLE & GLASS MANUFATURERS SPONSORING ‘OVERALL CHAMPION SMALL PACK’ ‘BEST INDIVIDUAL DESIGN’

G Croxsons is the leading independent packaging supplier to the UK beer industry and has the widest range of beer bottles available from stock. At the forefront of light-weighting, Croxsons are providing glass packaging solutions which satisfy even the most discerning of brewers. Bespoke solutions are available from reasonable quantities and crowns are available from stock. Order online or call us on 020 8337 2945 tim@croxsons.com www.croxsons.com

SEE US AT STAND 75

make your packaged beer taste even better

BOTTLING, KEGGING AND CANNING SYSTEMS Moravek International Limited Pure Offices, Kestrel Court, Harbour Rd, Portishead, Bristol BS20 7AN Tel: (44) (0)1427 890098 Fax: (44) (0)1427 890939 E-mail: Info@moravekinternational.com

www.moravekinternational.com

GOLD SUPPLIER ASSOCIATE MEMBERS

Murphy & Sons Ltd Quality, Consistency & Support

INGREDIENTS, CHEMICALS & FOOD SAFETY

G SPONSORING ‘NATIONAL CASK STANDARD MILD & BROWN ALES’ CATEGORY

We are suppliers to the brewing industry, specialising in liquor treatments and processing aids. A core range we supplement with all the ingredients, refinements, hygiene products and manual handling equipment required for brewing beer, as part of our ‘one-stop-shop’ mantra. Committed to excellence, we take this one step further and also offer unparalleled technical support and expertise, so you can brew with complete confidence. Expertise grounded in our 100+ year history and master training. 0115 978 5494 sales@murphyandson.co.uk www.murphyandson.co.uk

SEE US AT STAND 19

Napthens INSURANCE, ACCOUNTING & LEGAL SERVICES

SPONSORING ‘NATIONAL CASK BEST BITTERS & PALE ALES’ CATEGORY

Napthens LLP are a North West law firm with a specialised leisure sector team dealing with all the legal requirements of clients in the leisure and licensing sector. With 27 partners and around 240 staff, Napthens is able to provide true strength in depth across a range of services. The leisure team has particular expertise in licensing, commercial property, corporate, employment and dispute resolution. Whether a pub chain, a brewery or micro-brewery, hotel or restaurant, the team’s experience of working with businesses within the sector means they understand the particular issues facing leisure industry clients and are able to provide proactive, commercially focused advice. Clients in the sector include Frederic Robinson, Daniel Thwaites, Thornbridge Brewery and Hawkshead Brewery Limited. 01253 832355 Malcolm.Ireland@napthens.co.uk

BeerLab

Measure IBU, ABV, EBC and pH with one analyser v Quick and easy to use v No calibration needed v Other tests available for liquor,

wort and beer

VeriFlow

Detect hop resistant spoilage bacteria in less than 3 hours and wild yeasts in less than 4 v Pediococcus and Lactobacillus v Brettanomyces Bruxellensis v Dekkera/Brettanomyces v Megasphaera and Pectinatus v Saccharomyces Diastaticus

Stand 10 www.qclscientific.com

GOLD SUPPLIER ASSOCIATE MEMBERS

Premier Systems Ltd IT SERVICES

PREMIER SYSTEM SPONSORING ‘NATIONAL KEG STANDARD BITTER & PALE ALES’ CATEGORY

G Premier Systems are specialists in brewery software. Premier has installed their BrewMan application into breweries from start up to regional. BrewMan has many modules, which cover all aspects of the brewery’s day to day work, from production through to telesales, order entry, invoicing, container tracking and, of course, duty calculation. Order online or call us on 02380 811100 jackie@premiersystems.ltd.uk www.premiersystems.ltd.uk

SEE US AT STAND 132

Thomas Fawcett & Sons Ltd FAMILY MALTSTERS & MALT ROASTERS SINCE 1809

G SPONSORING ‘NATIONAL CASK PREMIUM BITTERS & PALES ALES’ CATEGORY

Manufacturers of an extensive range of quality malts for supply into the Brewing and Food Industries. Malted products are produced from barley, wheat, rye, oats and sorgum, roasted or not roasted depending on requirements. All malts can be supplied in bulk or whole or pre-milled to three specifications 25kilogram, non‑returnable sacks loose or shrink wrapped on pallets. 01977 552460/90 sales@fawcett-maltsters.co.uk www.fawcett-maltsters.co.uk

SEE US AT STAND 153

LALLEMAND BREWING

WE brew with you Supported by decades of long-standing industry experience, an extensive support network and strong technical expertise, Lallemand Brewing is positioned to help your brewery achieve its growth and quality goals. Whether you are a microbrewery, a global leader in beer production or anything in between, we have something for you. Visit us at BeerX Booth #133 to learn more about our newest products.

our NEWest PRODUCTS LALBREW

™

READY-TO-USE BACTERIA FOR SOUR BEER STYLES Effortless

Unmatched

Application

consistency

Assured

Unparalleled

performance

purity

www.lallemandbrewing.com

NEW ENGLAND ™

EAST COAST ALE YEAST

LalBrew™ NEW ENGLAND is an ale strain selected specifically for its fermentative consistency and its ability to produce a unique fruit-forward ester profile desired in American East Coast styles of beer.

Protofine

™

CLEARLY NATURAL

The newest fining agent in the AB Vickers range, Protofine™ is a pectin-based product suitable for vegan diets which maximises your brewing capacity.

NATURALLY-DERIVED VEGAN FRIENDLY

SILVER SUPPLIER ASSOCIATE MEMBERS

Anton Paar Ltd BREWING EQUIPMENT & BOTTLING EQUIPMENT

Anton Paar produce high precision analytical, laboratory and process instruments. They are world leader in the measurement of Density, Concentration and CO2. Their areas of specialty include instruments for the measurement of: viscosity, refractive index, turbidity, pH, colour, oxygen, alcohol, extract, original extract and sugar content. angela.meringolo@anton-paar.com 01992 514730

Beatson Clark Ltd BOTTLE, GLASS & CAN MANUFACTURERS

Beatson Clark is a leading manufacturer of glass beer bottles in the UK. Specialising in niche products, our flexible approach makes us ideally placed for breweries of all sizes. We have an extensive range of standard beer bottles, along with an experienced design team to create your bespoke glass container. marketing@beatsonclark.co.uk 01709 828 141

SPONSORING: SMALL PACK SPECIALITY LIGHT BEERS

SPONSORING: SMALL PACK PREMIUM STRONG BEERS

Brewing Food & Beverage Industry (BFBi)

Brewfitt Ltd

TRADE ASSOCIATIONS, SOCIETIES AND CHARITIES Formed in 1907 as the ABTA, BFBi provides an invaluable link between the trades and services supplying the Brewing, Food and Beverage Industry. Sector lead on dispense issues, overseeing the creation of a National Apprenticeship Framework in Cellar Service Installation & Maintenance. Administrator of BFBi Feed Assurance Scheme, aimed at breweries of 200,000hl or less. info@bfbi.org.uk 01902 422303 SPONSORING: BEST BUSINESS INNOVATION

BEER DISPENSE AND CELLAR EQUIPMENT & SERVICES AND MOBILE BARS

Brewfitt, a family business based in West Yorkshire, help breweries of all sizes give a better experience to their customers and generate more revenue. Whether you’re a microbrewery, brewpub or multinational brewery, Brewfitt supply everything you need to service your customers. From cellar to point of sale, Brewfitt offer first class customer service to ensure you have everything for your dispense needs. sales@brewfitt.com SPONSORING: 01484 340800 KEG SPECIALITY LIGHT BEERS

QUALITY ASSURED PERFORMANCE GUARANTEED

KETTLE FININGS Compac CG,

FOAM STABILISERS Drifoam,

Breakbright tablets

Foamaid, Allfoam

YEAST NUTRIENTS Yeastlife, Fermaid K, Servomyces

PVPP/SILICA GELS Alphaclar (PVPP), Britesorb (Silica hydrogel)

BEER FININGS Vicfine, Liquid

BETA-GLUCANASE

ANTIFOAMS Foamsol

ANTI-OXIDANTS Vicant

Isinglass, Alphafloc Paste, Protofine

Glucanase Plus

Plus discover the newest fining agent in the AB Vickers range, Protofine™, a pectin-based product suitable for vegan diets which maximises your brewing capacity.

Backed by our unmatched quality assurance and technical support, Lallemand Brewing’s AB Vickers product range is used by breweries worldwide. Tel: +44 1283 563268 | www.abvickers.com

SILVER SUPPLIER ASSOCIATE MEMBERS

Cask Brewing Systems Inc

Crisp Malting Group Ltd

CANNING EQUIPMENT

MALTSTERS

Cask Brewing Systems invented microcanning, and supplies a range of affordable, compact, high-performance canning systems to small scale breweries and packagers worldwide. Cask has installed over 825+ canning lines in 46 countries. We are the official supplier of Ball Corporation for the supply of printed aluminum cans to our customers.

Established in 1890, Crisp Malting Group is the leading privately owned maltster in the UK. The five production sites utilise traditional (floor malting) and modern processes to produce a full range of barley, wheat, Proant, oat and rye malts to meet the needs of our valued brewing and distilling customers. 01328 828337 Nigel.Gibbons@crispmalt.com

1 403 640 4677 peter@cask.com

SPONSORING: SMALL PACK SPECIALITY MID TO DARK BEERS

Festival Glass Ltd GLASSWARE DECORATORS

Festival Glass specialises in supplying printed glassware in low volume commitment, its core team have over 30 years’ experience in glass decoration. We have a custom made decorating facility based in an old biscuit factory in the heart of the Pennines in West Yorkshire. Festival glass have built good relationships with all the main glassware suppliers in Europe, therefore have a comprehensive range of glassware to suit most requirements and budgets. 01422 382696 sales@festivalglass.co.uk SPONSORING: KEG PREMIUM LAGERS & PILSNERS

SPONSORING: CASK PREMIUM STRONG BEERS

Flextech Hose Solutions Ltd

BREWING & BOTTLING EQUIPMENT Flextech are the leading UK manufacturer of FDA and BFR approved hygienic brewery hose assemblies and are proud to offer a unique and bespoke process solution for your requirements. Our BrewFlex hose range is available with a multitude of end terminations, valves, seals and any adapters that you may require. 01753 570099 sales@flextechhose.co.uk SPONSORING: UK’S BEST INDEPENDENT CRAFT BEER RETAILER - MULTIPLE

SILVER SUPPLIER ASSOCIATE MEMBERS

Kegstar CASK & KEG MANUFACTURERS

Kegstar rents stainless steel kegs to the beverage industry. Brewers and manufacturers simply fill, deliver, scan and leave the rest to us. Everything we do is underpinned with app enabled technology (iOS & android); each keg has a unique 2D QR code (and RFID tag) that is easily scanned from a smart phone which allows the keg to be tracked through the supply chain to the venue and creates valuable data insights too. 0800 534 5000 richard@kegstar.com james@kegstar.com rent@kegstar.com SPONSORING: OVERALL CHAMPION KEG KEG STANDARD LAGERS & PILSNERS

Muntons PLC MALTSTERS

Muntons are a family owned, established maltster based in the heart of the UK’s prime barley growing region. We offer a wide variety of white and coloured malts, brewing adjuncts and extracts to the brewer both large and small, backed up by our in-house team of qualified brewers and technicians. 01449 677800 michaela.Crack@Muntons.com SPONSORING: KEG STRONG BITTERS & PALE ALES

Moeschle (UK) Limited

BREWING & BOTTLING EQUIPMENT Specialists in the design, manufacture and installation of high-quality stainless steel brew-houses, fermentor and conditioning vessels, and all types of atmospheric and pressure vessels. Our wealth of industry expertise and a can-do, responsive attitude make Moeschle the perfect partner for all small scale to major brewery solution requirements. 01142 434463 sales@moeschle.co.uk SPONSORING: BEST COMMERCIAL ACHIEVEMENT

NFU Mutual INSURANCE, ACCOUNTING & LEGAL SERVICES

Our team of insurance specialists understand the unique challenges the brewery industry faces and work with you to ensure your business is protected should the worst happen. 07583 322934 Darren_Seward@nfumutual.co.uk

SPONSORING: UK’S BEST INDEPENDENT CRAFT BEER RESTAURANT

BEERS

•

CLOSURES

•

FOODS

•

SOFT DRINKS

•

SPIRITS

•

WINES

SUPPORTING BREWERS, ROUND AFTER ROUND

COLLABORATION

WWW.CROXSONS.COM

DESIGN

CONTAINER

CLOSURES

DECORATION

LOGISTICS

SILVER SUPPLIER ASSOCIATE MEMBERS

Norriq Ltd IT SERVICES

Drink-IT is a complete and easy to use brewing industry software solution. Simplify and automate your production and quality control; increase your sales with effective telesales, pricing and promotions; optimise your inventory and transport planning; track and trace your products and empty containers; automate your duty management and financial control. Make brewing a better business with Drink-IT. 0203 7456685 drink-it.uk@norriq.com

LABELLING & PACKAGING

Need to multi-pack your beverage for increased sales? PakTech has the perfect answer. Consumer preferred, value added, shows off your nifty can and bottle labels. Eco-friendly, made from 100% recycled rHDPE. Automated application equipment matches any filler speeds. Stock on hand in UK warehouse for immediate distribution. 541-461-5000 Nancy.Baker@paktech-opi.com SPONSORING: BEST GREEN BUSINESS

SPONSORING: SMALL PACK STANDARD BITTERS & PALE ALES

Pentair Food & Beverage Process Solutions

Paktech OPI

BREWING & BOTTLING EQUIPMENT Pentair’s sustainable brewing solutions integrate our innovative valve technology, membrane technology for water utilities, carbon dioxide (CO2) systems, cold block systems, diatomaceous earth (DE) - and chlorine-free Beer Membrane Filtration (BMF), microfiltration, and quality control equipment with all functions of a brewery. – Reduce CAPEX & OPEX – Minimize CO2 footprint – Reduce environmental impact. 01905 797280 sales_sudmouk@pentair.com SPONSORING: CASK SPECIALITY MID TO DARK BEERS

Rankin Brothers and Sons

CASK & KEG CLOSURES The UK’s foremost supplier of cask and keg closures to the brewing industry. Rankin Brothers and Sons can offer shives, keystones, keg caps, spiles, stopper corks, capsules, crown caps, bar towels and many other items from stock or within a short lead time. Quality Closures Protecting Your Brand. 01844 203100 barry@rankincork.co.uk SPONSORING: CASK SPECIALITY LIGHT BEERS

SILVER SUPPLIER ASSOCIATE MEMBERS

RASTAL GmbH & Co KG

GLASSWARE DECORATORS RASTAL is proud to once again be a SIBA Silver Sponsor. New glassware this year includes Craft Master One Pint and 1/3rd Pint tumblers, as well as Craft Master Bowl. Our practical support of SIBA members continues: we provide artwork origination and a first sample of any confirmed order free of charge. 0208 546 9083 ncrssly@aol.com SPONSORING: KEG SPECIALITY MID TO DARK BEERS

Saxon Packaging LABELLING & PACKAGING

Established in 1986, Saxon Packaging have been manufacturing and designing corrugated packaging for over 30 years. Supplying breweries, bottling companies and micro-breweries, we offer a turnkey solution for your bottled or bagged beverage. Gift and carry packs, mail-order boxes and dividers, all of which can be designed specific to your requirement and printed to promote your brand and product. 01502 513112 mikeimpson@saxonpackaging.co.uk SPONSORING: SMALL PACK PREMIUM LAGER & PILSNERS

Russell Scanlan INSURANCE, ACCOUNTING & LEGAL SERVICES

Russell Scanlan arrange ‘Masterbrew’ the leading competitive and comprehensive insurance package for the brewing industry. 0115 947 0032 mike.dickinson@rsib.co.uk

SPONSORING: SMALL PACK STRONG BITTERS & PALE ALES

SCHÄFER Container Systems

CASK & KEG MANUFACTURERS Our division SCHAEFER Container Systems is one of the world’s leading suppliers of container systems (KEGs) for the beverages industry. As the sector’s leading innovator, we have an extensive product range to cover all requirements. This includes reusable KEGs as well as dispensing systems and comprehensive KEG services. Our production equipment, material expertise and wide‑ranging experience are put to good use in realising new innovative solutions. 07538 069886 mike.hickman56@outlook.com SPONSORING: KEG PORTERS, STOUTS, OLD ALES, STRONG MILDS & STRONG BROWN ALES

VISIT US AT BEERX STAND 150

DESERVE THE BEST FILLING SYSTEMS. KHS brings state-of-the-art technology to craft breweries. Great beer needs a filler that ensures the highest product quality. Especially for small and medium-sized breweries, our compact fillers offer the same innovative technology as larger KHS fillers. In addition, KHS stands for maximum reliability, keeping lines running steadily at a very high level – supported by our dependable on-site service. Our filling systems are available for all types of bottles, cans, and kegs. Would you like to know more? Please contact us at www.khs.com

SILVER SUPPLIER ASSOCIATE MEMBERS

Spa-Soft Ltd IT SERVICES

Vale Labels Ltd LABELLING & PACKAGING

SPAsoft is a company largely dedicated to the production of computer software for breweries. We have ‘packages’ for Brewery Management, standalone Cask Tracking and Beer Production, as well as some more specialist ‘brewery’ systems; for example, we designed and support the Kegwatch SPA-trak site.

Based in the South West, Vale Labels Ltd is a successful family run business with over 35 years specialist experience in the self adhesive printed label industry. Fresh thinking and the very latest in digital printing technology, ensures Vale Labels Ltd produces the sharpest solutions for all your labelling needs.

01962 657110 enquiries@spasoft.co.uk

01823 665504 john@valelabels.co.uk

SPONSORING: CASK PORTERS, STOUTS, OLD ALES, STRONG MILDS & STRONG BROWN ALES

Vigo Ltd BREWING & BOTTLING EQUIPMENT

Vigo supplies a wide range of equipment to independent breweries, including bottling and kegging equipment from semi-automatic machines to fully automatic lines; canning lines; labelling machines; bag-in-box filling systems; brewing systems; fermentation/ conditioning tanks; filtration equipment. Installation and commissioning is carried out by our highly qualified and experienced team of engineers. Consumables supplied. 01404 892100 sales@vigoltd.com SPONSORING: SMALL PACK PREMIUM BITTERS & PALE ALES

SPONSORING: SMALL PACK STANDARD LAGER & PILSNERS

Willis Publicity MARKETING & PROMOTION

Willis Publicity are one of the leading manufacturers of branded POS to the Brewery Sector. From our 4 UK factories we supply a comprehensive range covering premium metal pump clips, tap handles, chalkboards, tin wall signs, bar runners, parasols and premium gifts. With in-house design facilities we can offer a complete and innovative “One Stop Shop” for all your POS requirements. 01582 764040 carl@willispublicity.co.uk SPONSORING: BEST MARKETING IMPLEMENTATION

mACS

Micro-Canning's Most Flexible System 3 HEAD FILL STATION Individual inline ﬁll head control technology combines ﬁll level sensors with proprietary foam control valves.

LID DISPENSER Automatic lid slice avoids jams. CO2 under lid gassing minimizes oxygen pickup.

CO2 PRE-PURGE Piston like purge completely evacuates all oxygen from the can prior to ﬁll.

ELECTRIC CAM DRIVEN SEAMER Revolutionary new seamer design! Increased seaming reliability combined with signiﬁcantly easier setup and maintenance.

MULTIPLE CAN SIZES Simple change over between multiple can heights and widths!

TOUCHSCREEN HMI Intuitive panel with auto CIP cycle and recipe memory feature.

COMPACT FOOTPRINT 7’ x 2-1/2’ = 17.5 ft2 Mobile Option Available.

MICRO-AUTOMATED CANNING SYSTEM

ELECTRICAL CERTIFICATIONS ETL (Canada/US) and CE Compliant (Europe)

POLYCARBONATE ENCLOSURE For safety and hygiene during canning operations.

3 HEAD FILLER | 20+ CANS/MIN 50+ CASES/HOUR | 15 - 20 PPB DO

ONE CANNING SYSTEM FOR NEARLY EVERY CAN SIZE

CASK HAS BEEN WORKING WITH CRAFT BREWERS WORLDWIDE SINCE THE EARLY 1980’S. WE OFFER AFFORDABLE CANNING SOLUTIONS FOR SMALL TO MEDIUM SCALE BREWERIES, WINERIES, CIDER MILLS AND DRINK MANUFACTURERS WORLDWIDE. 47

CUSTOMERS IN THE UK AND EUROPE

246

CUSTOMERS IN CANADA

CUSTOMERS IN AUSTRALIA AND NEW ZEALAND

365

CUSTOMERS IN THE UNITED STATES

CUSTOMERS IN ASIA

875+ customers & 46 countries

cask.com

1-403-640-4677

Official supplier of Ball Corporation for the supply of printed aluminum cans to our customers

SILVER SUPPLIER ASSOCIATE MEMBERS

Zoedale Plc BREWING & BOTTLING EQUIPMENT

Vision33 IT SERVICES

Supplier and stockists of high quality German manufactured brewery valves including actuated/manual butterfly valves, non return valves, double seat valves, drain valves, double seal valves, modulating valves and much more. Beer enthusiasts ourselves we are dedicated to customer service.

Vision33 is a leading global reseller of SAP Business One and is focused on providing the SAP Business One application for growing businesses and subsidiaries of large enterprises. With offices located worldwide, Vision33 delivers value by bringing the right balance of software, world‑class consulting and support services to help customers better manage and grow their business.

01234 832832 enquiries@zoedale.co.uk

353 1 487 0459 info@vision33.co.uk

SPONSORING: SMALL PACK PORTERS, OLD ALES, STRONG MILDS & STRONG BROWN ALES

Makro Labelling UK Ltd

SPONSORING: BEST CONCEPT DESIGN

Keg Logistics UK Ltd

01283 712720 sales@makro-labelling.co.uk

The Kegs You Want, the Flexibility You Need. We service and provide kegs to 2200+ Craft Brewers in the UK and USA. From Startups to National Brewers, let Keg Logistics mix and match keg programs to meet your brewery’s needs. Rent-to-Own - grow your fleet with flexible finance terms, ownership on your timetable. The Brewer gets a custom-branded, embossed keg and cask, NO Chinese kegs, you get a high quality 30yr asset. Flex-Term Rental – Llimit long term exposure, no long term commitment. Export Kegs - Protect your beer with stainless steel kegs, ship to North America with 30Lt or US 1/6barrel keg options – simply fill, ship and forget. Come see us at Stand 63

SPONSORING: UK’S BEST INDEPENDENT CRAFT BEER RETAILER - SINGLE

303-720-7668 info@keglogistics.com SPONSORING: KEG STANDARD MILD & BROWN ALES

BREWING EQUIPMENT & BOTTLING EQUIPMENT Makro Labelling UK Limited supply filling, labelling and packaging machines for some of the biggest beverage, food, home and personal care and pharmaceutical industries worldwide. Our expertise and quality is not limited to high-capacity installations, we proudly offer a range of machines with speeds from 1,500 to 60,000 bph.

BEERX FOOD

THE BURGER SHACK

Gourmet burgers, gourmet hot dogs, chicken zinger burgers and chips Wednesday 10:00am - 9:00pm Thursday 10:00am - 9:00pm

LULU

Speciality coffees, sandwiches and paninis Wednesday 10:00am - 6:00pm Thursday 10:00am - 6:00pm

BEERX

food BARISTA BIKE

MAMA MIA PIZZA

1207 KITCHEN

1207 DELI

Fresh Coffee Wednesday 10:00am - 6:00pm Thursday 10:00am - 6:00pm

Our in-hall cafés feature chef’s hot specials, homemade soups and made-to-order sandwiches using hand-carved roasted meats on a brioche bun amongst many offer offerings. Wednesday 10:00am-9:00pm Thursday 10:00am-9:00pm

Serving a section of delicious pizzas Wednesday 10:00am - 9:00pm Thursday 10:00am - 9:00pm

(Located in the Atrium, opposite the BeerX Registration Desk) Serves up delicious, hand-carved bacon joints on fresh brioche buns, speciality coffees and a selection of sweet and savoury pastries

OUT AND ABOUT IN LIVERPOOL

Below are selected restaurants, venues and services handpicked by ACC Liverpool’s Guest Relations team. We also have the delegate card which has further information, discounts and offers on a number of attractions throughout Liverpool City Centre. Please visit the Guest Relation desk to pick up your delegate card and assistance with information or bookings.

RESTAURANTS

The London Carriage Works – Multi award winning restaurant serving modern international food, with an emphasis on the use of local, organic and fresh seasonal produce. Approximately 20 minute walk or 12 minutes by drive www.thelondoncarriageworks. co.uk Alma de Cuba - Located in the beautifully converted former St Patrick’s Catholic Church, which was built in 1788. Vibrant restaurant serving an eclectic and flavoursome menu that draws influences from both South American fare and Caribbean cuisine. Approximately 15 minute walk or 8 minute drive www.alma-de-cuba.com Gusto – Classic Italian situated on the World Heritage site, Albert Dock. Approximately 8 minute walk. www.gustorestaurants.uk.com/ restaurant/liverpool

Panoramic 34 – Elegant fine dining at 3000 feet on the 34th floor with Panoramic views of the River Mersey (booking is required). Approximately 20 minute walk or 10 minutes by taxi www.panoramic34.com Santa Maluco – Pizzeria located in Exchange Flags. Approximately 18 minute walk or 10 minute drive www.santamaluco.com/food The Art School – Multi award winning fine dining restaurant from Paul Askew. Set in beautiful Victorian lanterns room. Reservations necessary. Approximately 25 minute walk or 15 minute drive www.theartschoolrestaurant.co.uk

ATTRACTIONS

Visit Liverpool website has regular updates of things to see and do around Liverpool. www.visitliverpool.com A must see during SIBA BeerX is the Terracotta Warriors – Located at National Museum Liverpool (runs from 9 Feb – 28

October 2018) approximately 10 minutes walk. A once in a lifetime opportunity to see for yourself the unique and mysterious Terracotta Warriors up close. Tickets are £14.50 per adult and can be purchased on the website below. Please visit the Guest Relations desk to see a sample of the merchandise on offer for this event. www.liverpoolmuseums.org. uk/wml/exhibitions/terracottawarriors

TAXIS

For taxis or chauffeur services please visit the Guest Relations desk at ACC Liverpool where they can make arrangements for you. Call to ask for large number of cabs to mark up on the taxi rank at busy times Comcab Liverpool - 0151 298 2222 Delta Taxis - 0151 922 7373 / 0151 924 7373 Davy Liver Ltd - 0151 708 7080

SEMINAR FOCUS

seminar focus BRAND PROTECTION IS TROUBLE BREWING FOR CRAFT BEER BRANDS?

CAPITALISING ON BEER APPS TO MARKET YOUR BRANDS AND GATHER DATA

Ro Price, GJE Brand Protection Thursday 15th March, 4-4.50pm, Tap Room

Juha Karppinen, Pint Please Wednesday 14th March, 11-11.50am The Beer Garden

Brand protection is more important now than it has ever been. The difficulty of finding a new catchy name in such a crowded market is causing brewers a huge headache – and likewise keeping the lawyers busy. Only last month Californian craft brewer Stone Brewing took on Canadian giant MillerCoors, arguing that the rebrand of its Keystone Light beer infringed its own rights in the name STONE. Meanwhile, last year in Belgium InBev failed in its attempt to stop Aldi's Buval Beer which it alleged copied and infringed its Jupiler beer. It wasn’t all quiet in the UK either, as BrewDog overturned the UKIPO’s earlier decision and were finally allowed to register BREWDOG ELVIS JUICE, despite serious opposition from the estate of Elvis Presley. And that’s only looking at the beer v beer battles – there are plenty of other disputes going on involving beer v soft or other alcoholic drinks, where there can also be scope for confusion and argument. So how do you protect yourself? How do you stop someone else copying your brand? And how do you even know who or what is out there?

The difficulty of finding a new catchy name in such a crowded market is causing brewers a huge headache

Beer drinkers are using beer apps to find their next pint. But why are many breweries not engaging with this activity, which is generally free! 84% of consumers want to discover new beers and they use their mobile phones to find them. 45% of consumers would try more new beers if they knew more about them. Beer applications are super targeted and efficient engagement channels for breweries to talk with beer drinkers. They should be part of every breweries marketing mix. Our seminar will illustrate how easy it is to get engaged with Pint Please. Our app will allow you to update your brand imagery, your tasting notes, and in partnership with SIBA, promote you are an ‘Assured Independent British Craft Brewer’ to help you stand out from the crowd and you will even receive receive some data reports on who is using the app and who is drinking what. Please do not be put off if you are not technical. Using apps to market beers will work for all breweries.

84% of consumers want to discover new beers and they use their mobile phones to find them

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Marketin

Extraordinary Distinction

Trade Session 7 August, Noon – 5pm Olympia London

0141 226 3411 gustavo@beaumontpps.com www.beaumontpps.com

SEMINAR FOCUS

seminar focus

INDUSTRY DISCUSSION: MARKETING BEER RESPONSIBLY â&#x20AC;&#x201C; SEXISM, DISCRIMINATION AND BRANDING IN THE BEER INDUSTRY

Getting your branding right is vital for brewers seeking to sell beer to a diverse marketplace, with recent research showing that only 25% of craft beer drinkers are female - something which in the past has been blamed on unappealing branding and marketing. This panel will discuss how the industry can work together to make sure the beer industry is marketed in a professional, responsible way. Have your say! SIBA Members, please note that feedback from this debate will be used to inform a paper on a proposed SIBA Marketing Code of Practice around discrimination and sexism, being produced by South East Elected Director Jaega Wise and the Standards and Ethics Committee led by SIBA Non-Executive Director Carolyn Uphill.

Jaega Wise, Wild Card brewery. Thursday 15th March, 3.00pm - 3.50pm The Cellar

Only 25% of craft beer drinkers are female - something which in the past has been blamed on unappealing branding and marketing.

SPREADSHEET HEADACHE? GET THE REPORTS AND SALES INSIGHTS YOU NEED, FAST WITH SALES-I.

VISIT US ON STAND 71 sales-i is an intuitive business intelligence system designed to take the pain out of data analysis whilst identifying new sales opportunities.

# ExcelHeadacheCure 0121 489 1108 WWW.SALES-I.COM

New! Nitro-canning & BrewPilot™

Canning lines (900-3900cph) Brewhouses (2-43 BBL)

Keg cleaners & fillers

Bottling lines

Call us on

01404 892 100

email sales@vigoltd.com or see us at BEERX!

Crafted for you Supported by our team of engineers here in the UK

@VigoLtd Quality Service Support

Bottling, labelling & capping equipment (semi-auto to auto) • Temp. control equipment • Tanks • Pumps Cross flow filters • Braumeisters • Steam generators • Hoses • Fittings • Consumables

characters? And who better to base the characters on than our staff, it’s their story as well after all.

BUSINESS AWARDS

Sooooo first, we drew Drew (one of our brewers). All the best designs start with some sketches. Our aim: nail down a character design inspired by Drew, the big bad street brewer.

sustainable technologies, innovating sons beers are honestly brewed the eneration.

nnings in 1993 we have stood by an ve and striving to be more sustainprovements’ over the past 25 years. ….

BEST MARKETING IMPLEMENTATION ENTRY: SIGNATURE BREW

rage brewery of a similar size). ; 215,251 kw/h puchased. 7.2% of total consumption 7 miles from the brewery. obody was growing it locally and in eight growers participating in our 8th

Taking collaboration craft beers to arenas via a tour bus, three music festivals and Channel 4’s Sunday Brunch With Signature Brew’s mission to put great beer in the hands of music fans, exceptional marketing implementation is key. With this in mind, we approached 201718 with a clear and creative three-tiered approach:

, (combinedThe figure). SIBA Business Awards seek to

1. Collaborating with exciting bands on innovative beer 2017/18 saw us launch no less than four artist collaborations. We worked with British hip hop legend Rodney P, NME cover stars Slaves, ska upstarts The Skints and the hotly-tipped Brighton rockers Tigercub.

year, the SIBA Business 1. To collaborate with exciting bands Awards 2018 have been We pride ourselves on the integrity of our on innovative beer

First World Problems was initi

the strongest ever, with hundreds of fantastic congratulate excellence in the brewing collaboration beers, which means that , plus saving of water (ongoing entriesabattling it out to crowned overall artists have to get their winners. hands dirty to 2. To support national musicindustry across a variety of categories, create one. right Every single one oriented event e 2010). Finddifference out that whomakes tookathe top spots here atof our artists has visited our Leyton home to help define pump clip, can and bottle design, 1 mile / hl from beer delivered = 8% BeerX on Wednesday 6.30pm thebest SIBA the style when of beer that represents them to efforts taken by brewers to make their 3. ToBusiness – we even get them to mash in because partner with a key UK Awards 2018 take place. it’s important to us that the bands we work music festival moreamount successful, innovative or nimal feed,business plus additional of with understand theThe craft of brewing Epicurean 226 and Burton Road The winners of the SIBA Business Awards are have the passion,West integrity and information Please find a short case study on the eco-friendly. Didsbury, chosen by a panel of expert judges following aManchester M20 2LW

competition, held by Edinburg

sponsor. Winner James Hardac

they need to 0161 become as results of each, below and overleaf, 434beer 2549advocates www.theepicureanbeers.co storeroomThe while cooling ourcraft barrel well as championing their own limited including Signature Brew towing aofbar independent beer categories within the detailed period consultation, with every entry edition Signature Brews. the country on the back of a tour ient systemIndustry that recovers from sectionheat of the awards seek to highlightaround being thoroughly reviewed by both independent bus, helping to protect our nations music oviding a constant 11°c of water thatdone byFor the amazing work being pubs, bars, We’re the only brewery that has had venues and even appearing on Channel 4’s judges and SIBA representatives. this particular project we commissioned local artist resident, Luke Merryweather to About us and multi-million record selling artists up to Sunday Brunch.

The Designer

and named it ‘First World Pro

to Luke is a graphic designer and printmaker living and working in South East oth. It is sorestaurants, effective thatretailers we nowand other businesses design the label. I’d like to take this to thankcraft all beer those The opportunity Epicurean is an independent retailer in West Didsb across Much the UK. of his commercial work is done for independent businesses London and he ution (COPpromote 5.2) independent craft beer London. open for nearly 4 years and across have gained a national reputat who entered andbeen wish those who have been histo own work regularly all over South East London. He also runs the gallery at Art Hub This and yearnot we aalso partnered withexhibits Inapub the craft beer retail sector, with customers travelling from far an d for our cases plastic shortlisted the best of luck in the awards on in Deptford, a not-for-profit studio group, whichpopularity has beenand supporting artists in South Eaststaffi increased sales we have needed to increase encourage a wider range of pubsStudios and bars to de with the environment in mind. Wednesday. London for over 30 years. Luke came to our attention after article in the local South Our vision is toan provide customers with the bestEast available craft b enter the awards, something which has helped London journal. He was working on his own projects andexcellent as sooncustomer as we had an opportunity to price, with service. numbers significantly. Neil Walker s by 49.5 increase tonnes entry annually. work together, we both jumped at it. SIBA Business Awards Organiser With a 60% increase in entries compared to last

social media of people living problems.

The Product

The inspiration from these fabrics, our location We decided to brew this beer in a railway arch plus the multi-coloured

autumn leaves which are typically associated with New England resulted in a fantastic repeat pattern which has an engaging story and reason behind it. It is a celebration of our roots, our heritage but most importantly is contemporary in its approach: bright, fresh and incredibly striking. With a geometric influence that is inspired by the 80’s and 90’s, it resonates with children of this era who are fast becoming key influencers and brand leaders and adds visual excitement as well as a touch of nostalgia.

When designing the artwork, o

Lichtenstein pop art design, wh problems into the concept.

BUSINESS AWARDS

Supplier Associate of the Year This category celebrates SIBA’s Supplier Associate members who have shown a true understanding of brewery business, actively support brewing members, or are going the extra mile to help brewers succeed.

Business Innovation

Marketing Implementation

Best Individual Design

For all aspects of effective marketing and communication strategy, including general or specific campaigns, promotions, PR, social media activity, product launch, shop, visitor centre, etc. Congratulating businesses who stand out from the crowd for marketing initiative, imagination and creativity.

For a single design of bottle, can or pump clip that clearly stands out, gains point-of-sale market advantage and ultimately drives the purchase of a brewery product. Judges are looking for original artwork that puts a brewery’s beers at the forefront of packaging design.

Green Business

Commercial Achievement

Best Total Concept Design

For taking the ethics of environmental awareness and responsible business operation beyond the norm, with either a single innovative initiative or a holistic strategy for sustainability. Congratulating brewers who’s Green credentials are minimising environmental impact to the benefit of both brewery and community.

The commercial achievement award congratulates breweries that have experienced commercial success in one or all areas of their business. Whether it is a brewery starting from scratch or an established brewer expanding their reach, the commercial achievement award aims to highlight the most business savvy from our industry.

This category congratulates breweries that have shown true innovation in their business. From a bold business outlook, to a new product innovation or business strategy. This broad category highlights breweries innovating within the industry.

For the design concept behind a single brand, a range of beers, a marketing project, or a brewery’s entire branding and image strategy. Judges are looking for evidence of all aspects of the design concept and how it creates a distinct brand identity.

WELL HOPPED! Charles Faram stocks and sells over 130 different varieties of hops.

Charles Faram is a grower-owned hop merchant that has been established for over 150 years. Situated in the tiny hamlet of Newland at the foot of the Malvern Hills, we are ideally placed for collection or distribution throughout the UK.

Experimental Hops

Yeast

Dolium One-way Kegs

Malt

Sensory training kits

Beer Flavourings

Crowns, Shives & Keystones

Hop Extract

Cleaning & sanitation

Decorative Hops

Brewing Aids

Technical advice & training seminars

ALL AVAILABLE FROM CHARLES FARAM

www.wellhopped.com

Hop Factors & Merchants Since 1865 Charles Faram & Co Ltd

The Hop Store, Monksfield Lane, Newland, Malvern. WR13 5BB Tel: + 44 (0) 1905 830734 Email: enquiries@charlesfaram.co.uk

ECasks and EKegs. E = Easy. You brew your beer, fill our EKegs or ECasks and deliver to approved wholesalers. Tell us where you have sent them and we collect the containers. Benefits include: Flexibility Fixed and transparent pricing Convenient Fill and forget To find out more call us today on 01425 485421 or visit closebreweryrentals.co.uk

Close Brothers | Modern Merchant Banking Close Brothers Brewery Rentals is a trading style of Close Brewery Rentals Limited, which is a subsidiary of Close Brothers Limited. Close Brewery Rentals Limited is registered in England and Wales (Company number 5826492) and its registered office is Unit 1, Kingfisher Park, Headlands Business Park, Blashford, Ringwoord, Hampshire BH24 3NX

BUSINESS AWARDS

Lifetime Achievement Award

Best Independent Craft Beer Promotion – On-trade

This award celebrates an individual who has, over the course of a number of years, made an outstanding contribution to SIBA, at either national or regional level, or to the UK brewing industry in general.

This award is for breweries, agencies or other businesses involved with the brewing industry who have shown innovation and success in promoting beer in pubs and bars - encouraging the drinking of independent craft beer in the on-trade environment.

UK’s Best Independent Craft Beer Retailer – Multiple

UK’s Best Independent Craft Beer Retailer – Single

This category highlights the UK’s best independent craft beer retailers, selling beer from multiple locations. From specialist craft beer retailers to national retailers who have shown a commitment to promoting independent craft beer.

This category highlights the UK’s best independent retailers, selling beer from a single location. From beer shops, to tap rooms, this is where to buy the best beer in the UK.

UK’s Best Independent Craft Beer Restaurant

UK’s Best Independent Craft Beer Bar or Pub – Rural

For UK restaurants, bistros and gastropubs whose primary business is food but who have shown an extraordinary commitment to serving the best quality and range of independent craft beers.

For pubs or bars which have shown an extraordinary commitment to serving the best quality and range of independent craft beers. This award is specifically for pubs or bars located in rural, village, or isolated locations across the UK.

Raise a glass to Kemtile When it comes to installing hygienic floors and drainage for the brewing industry, few companies can match Kemtile’s sector knowledge, understanding and capabilities.

VISIT US AT STAND 78

Trusted by both large and small breweries, Kemtile has earned an enviable reputation for exceptional workmanship, customer service and on-time, every time project delivery. By selecting the most suitable materials - and controlling installation with its own highly trained teams – brewers benefit from quality flooring and drainage solutions best able to withstand the beer-making process. As a result, customers enjoy complete satisfaction, minimal disruption and the best possible return in terms of lifecycle costings. For further information call 01925 763045 or email the Kemtile team on enquiries@kemtile.co.uk

Kemtile. Do it once. Do it well. www.kemtile.co.uk/brewery

The world’s longest serving UCRETE installer since 1979

SPECIALIST FLOORING, WALL & DRAINAGE SYSTEMS FOR THE FOOD AND DRINK INDUSTRY

BUSINESS AWARDS

Best Independent Craft Beer Promotion – Off-trade

UK’s Best Independent Craft Beer Bar or Pub – City

This award is for breweries, agencies or other businesses involved with the brewing industry who have shown innovation and success in promoting beer in the off-trade - encouraging the drinking of independent craft beer outside of the on-trade environment.

For pubs or bars which have shown an extraordinary commitment to serving the best quality and range of independent craft beers. This award is specifically for pubs or bars located in urban, city, town centre, or suburban locations across the UK. in Association with Inapub

Come visit us

at BeerX Stand 16

BrauBeviale

BevialeMoscow

Brand new: Feira Brasileira da Cerveja supported by BrauBeviale

More than a single event: The Beviale Family Closer to your worldwide markets!

y.com beviale-famil

iNTRODuciNG our fully toughened pint conical glass You probably already know whether toughened glass is right for you and your customers. It is preferred by large brewers and brand promoters who want a more durable, long-lasting and safer beer glass on which to advertise their name.

liMiTED PRicE DEAls AvAilABlE iN MARcH Quote: Beerx18

Festival Glass bring you a fully toughened one pint to brim, CE marked Conical glass â&#x20AC;&#x201C; ideal for any hospitality environment. Selected from our Conical range, this durable, low cost and practical glass boasts universal appeal due to its simple shape. And, it doesnâ&#x20AC;&#x2122;t end there. We can also offer you: Pallet quantity options: half pallet (600 pieces), full pallet (1,200 pieces) Single colour decoration: detailing your own unique design Bespoke nucleation: for better head retention For further information and your FREE no-obligation quotation please contact Kelsey Cheesbrough today.

Email: sales@festivalglass.co.uk Call: 01422 382 696 or visit: www.festivalglass.co.uk visit us on stand 174, Beerx and see our extensive glass range (plus the fully toughened pint conical glass).

Ca!:[l'!K

WE'LL DO THE SEARCHING YOU DO THE BREWING Whilst you are busy running your brewery it's good to know you can rely on us to find and select the right people to fill important roles within your business

Visit us on Stand 134

and see what we can do to help you grow

ďż˝ Connecting Talent in the Drinks Industry

)

\ www.cartingpartnership.com

01483 893100

BRONZE SUPPLIER ASSOCIATE MEMBERS

B BRONZE MEMBERS ABAX UK

T: 01733 698888 E: partnerships@abax.co.uk

Enterprise Tondelli

Oasthouse Engineering

Fabdec Ltd

Thielmann UK Ltd

Advanced Packaging Material

T: 01525 718288 E: info@enterprisetondelli.co.uk

Air Equipment

T: 01691 627 200 E: info@fabdec.com

Alfa Laval Ltd

T: 01158 549349 E: cf@freerbutler-gds.co.uk

T: 01670 546677 E: advpack@btconnect.com T: 01525 723700 E: info@air-equipment.co.uk

freerbutler Ltd

T: 0114 2456300 E: karl@oasthouseengineering.co.uk T: 01924 885010 E: services@thielmann.com

Protecnica Solutions Ltd

T: 01206 211921 E: info@protecnica.co.uk

Beaumont PPS Ltd

Hugh Crane (Cleaning Equipment) Ltd

Beer Box Shop

IC Filling Systems Ltd

T: 01342 820820 E: marketing@qclscientific.com

Beerswaps Limited

Integrated Processing Technologies Ltd

Rudd Macnamara Ltd

Kemtile Limited

Seal & Pump Engineering UK Ltd

KHS Uk Ltd

Steiner Hops Ltd

Lallemand UK

Taphandles LLC

Lemon Top Creative

Treasure Transport Services Ltd

T: 01276 63383 E:general.uk@alfalaval.com T: 0141 2263411 E: stephen@beaumontpps.com T: 07734 429850 E: sales@beerboxshop.co.uk T: 07480 850155 E: admin@beerswaps.co.uk

Branded Drinks Ltd

T: 01594 810261 E: jonathan@brandeddrinks.co.uk

Brewology Ltd

T: 0113 457 0487 Head Office E: info@brewology.co.uk

T: 0800 1577198 E: sales@caskwasher.co.uk T: 01865 520083 E: sales@icfsgroup.com

T: 0191 584 6506 E: info@integprotec.com T: 01925 763045 E: enquiries@kemtile.co.uk T: 0121 7136925 E: andy.carter@khs.com

CFB Boilers Ltd

T: 01283 563268 E: bjordan@lallemand.com

Core Equipment Ltd

T: 01325 311177 E: hello@lemontopcreative.com

T: 01255 224500 E: sales@steamboilers.co.uk T: 01327 342589 E: info@core-equip.com

Musk Engineering Ltd

T: 01283 200400 E: tmuske@musk-eng.co.uk

QCL - QuadraChem Laboratories

T: 0121 523 8437 E: enquiries@ruddmacnamara.com T: 01262 602467 E: simon@sealandpump.co.uk T: 01992 572331 E: enquiries@hopsteiner.co.uk T: 00 1 206 462 6800 E: sales@taphandles.com

T: 01476 594263 E: enquiries@treasuretransport.co.uk

Actually, we do know a bit about KEGs… SCHÄFER PLUS KEGs 3.2018 14.-15.0 n Centre io it ib h Ex nd 167 ool, sta Liverp

■ PU jacket, stainless steel inside ■ Available in all colours ■ In-mould coating and labelling

process makes any decor possible ■ Extremely quiet handling ■ No obvious scrap value We are celebrating

40 Years of SCHÄFER KEGs 1978 - 2018

www.schaefer-container-systems.com

Anz_118x85mm_2018.indd 1

02.02.2018 10:58:11

TURNKEY BREWING AND PROCESS ENGINEERING THE ONLY PLACE TO GET A MUSK BREWING SOLUTION

musk-eng.co.uk

OUR SPONSORS

THANK YOU TO OUR SPONSORS SIBA would like to say a big thank you to all of our sponsors for supporting BeerX this year!

Main Headline Sponsors

Can and Bottle Bar Sponsor

Beer Token Sponsor

Lanyards Sponsor

Regional Bar Sponsors

SIBA CONTACTS

contacts SIBA Head Office:

01765 640441

Cellar Services:

01765 641099 MIKE BENNER

Chief Executive

Directors

mike.benner@siba.co.uk

NICK STAFFORD

TONY JEROME

nick.stafford@siba.co.uk

tony.jerome@siba.co.uk

Operations Director

JOHN HART Finance Director

RACHEL HARRIOTT

Head of Operations

office team

rachel.harriott@siba.co.uk

Membership & Marketing Director

SARA KNOX

Directors Assistant &Â Company Secretary

sara.knox@siba.co.uk

NEIL WALKER

PR & Marketing Manager neil.walker@siba.co.uk

LOUISE HENLEY

JENNA BARNINGHAM

louise.henley@siba.co.uk

jenna.barningham@siba.co.uk

JAMES CALDER

REBECCA KIRBY

james.calder@siba.co.uk

rebecca.kirby@siba.co.uk

SIOBHAN MCGONIGLE

CHERYL FORD

Commercial Administrator

Head of Public Affairs & Communications

Regional Executive

siobhan.mcgonigle@siba.co.uk

Regional Executive

Financial Controller

Regional Executive

cheryl.ford@siba.co.uk

Butterfly Valves (RJT, Clamp, Weld) Hygienic Centrifugal Pumps Stainless Steel Manways Solenoid Valves Waterproof Bench Scales Heat Exchangers Flow Meters for Batch Control Tank Sampling Valves Small Batch Brewing Systems

@ZoedaleUK

@zoedaleuk

Talk to the Zoedale Beer Lovers on Stands 109 and 110 Zoedale Ltd

www.zoedale.co.uk

01234 832832