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BUSINESS AWARDS
Brewery Business of the Year 2020 winners North Brewing Co
SIBA BUSINESS AWARDS 2022: RECOGNISING EXCELLENCE IN THE INDEPENDENT CRAFT BEER INDUSTRY
The SIBA Business Awards seek to congratulate excellence in the brewing industry across a variety of categories, from pump clip, can and bottle design, to efforts taken by brewers to make their business more sustainable, innovative or successful, as well as naming the UK’s best bars and retailers of craft beer from independent breweries. The SIBA Business Awards 2022 will include three new categories in response to shifting consumer buying habits over the last year, making them the biggest set of awards ever dished out to the industry by the craft brewing trade body.
The awards now include categories for the “UK’s Best Independent Craft Beer Retailer – Online”, “UK’s Best Independent Craft Brewery Webshop” and “Community Engagement”, the latter award aimed at breweries which have cemented themselves as assets of their local communities in recent years. The hotly contested award for the “UK’s Best Independent Craft Brewery Taproom” also returns in 2022, following huge interest since its launch in 2020. “The SIBA Business Awards 2022 are the first of our National awards as BeerX UK makes its triumphant return to Liverpool Exhibition Centre. The new categories which recognise the huge growth in online beer retail, as well as the new Community Engagement award which highlights breweries who engage with and benefit their surrounding communities, make these awards more important than ever. Judged by a panel of industry experts and presented in front of the largest gathering of beer and brewing professionals in the UK, the SIBA Business Awards 2022 really are a unique opportunity to give the UK’s best beer or brewing businesses the recognition they deserve.”
Neil Walker, Chair of Judges, SIBA Business Awards. Pete Brown to present the SIBA Business Awards 2022
The SIBA Business Awards 2022 will be presented by acclaimed beer author, journalist, broadcaster and consultant Pete Brown. Named British Guild of Beer Writers’ “Beer Writer of the Year” in 2009, 2012, 2016 and 2021, Pete has won three Fortnum & Mason Food and Drink Awards, been shortlisted twice for the Andre Simon Awards, and in 2020 was named an “Industry Legend” at the Imbibe Hospitality Awards.
2022 AWARDS JUDGING PANEL
The SIBA Business Awards are judged by experts from across the industry who carefully consider and deliberate every entry received. Joining the SIBA Business Awards judging panel this year were:
Caroline Nodder
Editor of Independent Brewer and the SIBA Craft Beer Report
Barry Watts
Head of Public Affairs & Policy at SIBA
Ellie Hudspith
Senior Campaigns Manager at CAMRA
Neil Walker
Head of Comms & Marketing at SIBA (Chair of Judges)
Kate Oppenheim
KO Media and Editor of BII News
Jo Hunter
Interior & Architectural Design expert and founder of Hunter’s Daughter
Robyn Black
Head of Content at Fleetstreet Comms and former Editor of Inapub.
CATEGORIES:
Marketing Implementation
Sustainable Business
Community Engagement
Best Individual Design
Best Concept Design
Business Innovation
Commercial Achievement
UK’s Best Independent Craft Brewery Taproom UK’s Best Independent Craft Brewery Webshop
UK’s Best Independent Craft Beer Retailer – Multiple
UK’s Best Independent Craft Beer Retailer – Single
UK’s Best Independent Craft Beer Retailer – Online
UK’s Best Independent Craft Beer Bar or Pub – City
UK’s Best Independent Craft Beer Bar or Pub – Rural
UK’s Best Independent Craft Beer Promotion
Supplier Associate of the year (Brewer nominated)
Brewery Business of the Year (Judging panel awarded)
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Marketing Implementation
Sponsored by: Saxon Packaging Finalists: Anspach & Hobday, Big Smoke Brew Co., Signature Brew & Siren Craft Brew
For all aspects of effective marketing and communication strategy, including general or specific campaigns, promotions, PR, social media activity, product launches etc. Entries must stand out from the crowd for marketing initiative, effective communication, a PR opportunity seized, or imagination and creativity deployed in the increasingly competitive virtual world of social networking.
Sustainable Business
Sponsored by: Rankin Brothers and Sons Finalists: Barnaby’s Brewhouse, Bluestone Brewing, Duration Brewing & Ludlow Brewing
For taking the ethics of environmental awareness and sustainable business operation way beyond the norm, with either a single innovative initiative or a holistic strategy for sustainability. Entries must show how measures implemented in the brewery, such as production processes, energy economies, recycling and packaging, are minimising environmental impact to the benefit of both brewery and community.
NEW ! Community Engagement
Sponsored by: Napthens Finalists: 40FT Brewery, Big Smoke Brew Co., Brewgooder & Full Circle
This award highlights breweries who have shown an outstanding commitment to engaging with their local community, supporting local initiatives, or raising money for charitable causes through events and fundraisers. Entrants should demonstrate how the brewery is integrated into and supports the local community; either through a single successful initiative or a range of activities which engage local people.
Best Concept Design
Sponsored by: Alfa Laval Ltd Finalists: Big Smoke Brew Co., Brewgooder. Moonwake & Jiddlers’ Tipple
For the design concept behind a range of beers from a brewery, or a brewery’s entire branding and design strategy. Entries must provide details of all aspects of the design concept and how it creates a distinct market identity, setting the brand apart in an intensely competitive field.
Best Individual Design
Sponsored by: Croxsons Finalists: Anspach & Hobday, Bundobust/ North Brewing Co., Brewgooder & Duration Brewing
For a single design of bottle, can or pump clip that clearly stands out, gains point-of-sale market advantage and ultimately drives the purchase of a brewery product. Strong traditional designs are welcome, but entries are also sought for contemporary and original artwork that puts a brewery’s beers at the forefront of the evolution of point-of-sale as an essential marketing tool. Multiple entries from a brewery are welcome, but should be entered separately and any entries which contain a range of designs within a ‘concept’ or ‘brand’ should be entered into the Total Concept Design Category below.
Business Innovation
Sponsored by: Norriq Ltd Finalists: Brew York, Bullhouse, Pitchfork & Thornbridg For breweries that have shown true innovation in their business. This could be anything from a bold export operation getting beer in to the hands of new consumers or an internal innovation which has improved efficiency or profitability. This broad category should be entered by any brewery who believe they have done something innovative within the industry.
Commercial Achievement
Sponsored by: Saxon Packaging Finalists: Brew York, Maxim, Moonwake & North Brewing Co.
The commercial achievement award should be entered by breweries that have experienced commercial success in one or all areas of their business. Whether it is a brewery starting from scratch or an established brewer expanding their reach, the commercial achievement award aims to highlight the most business savvy from our industry
UK’s Best Independent Craft Brewery Taproom
Sponsored by: SIBA Finalists: Abyss Brewing (Lewes), Double Barrelled (Reading), Farm Yard Brew Co. (Lancaster) & North Brewing Co. Springwell (Leeds)
For Taprooms which are located within, or in very close proximity to, working independent craft breweries. Judges will be looking for an extraordinary commitment to serving the best quality and range of independent craft beers (including cask, keg, bottles or cans) in a welcoming and attractive environment. This award is specifically for Brewery Taprooms and not for ‘Brewery Tap’ pubs or off-site ‘Taprooms’ not located within or near to the owner brewery. If you are a brewery with an off-site Taproom or Brewery Tap pub then you can enter this into the relevant Best Independent Craft Beer Bar or Pub category.
Sponsored by: Beer Box Shop Finalists: Bier Huis, Bottle Monkey, Brewery Market, Wee Beer Shop
For independent retailers selling beer from a single location. Entrants can be specialist craft beer shops, or businesses which have recently shown a commitment to promoting independent craft beer, but must be an independent business trading from a single location.
NEW ! UK’s Best Independent Craft Brewery Webshop
Sponsored by: Festival Glass Finalists: Full Circle, Moonwake, Siren Craft Brew & Timothy Taylor’s
This new award names the UK’s best independent craft brewery webshop. Entries should demonstrate how the brewery webshop offers a positive user experience, intuitive and attractive design, and of course excellent customer service. This award is open only to webshops run by independent craft breweries on their own website, and is not for online retailers (for this see retailer category below).
Sponsored by: Paktech OPI Finalists: Ghost Whale, Hoppily, Purple Moose, Real Drinks
For independent retailers selling beer from multiple locations. Entrants can be specialist craft beer shops, or businesses which have recently shown a commitment to promoting independent craft beer, but must be an independent business with fewer than 10 outlets.
Sponsored by: Napthens Finalists: A Hoppy Place, Beer Ritz & Honest Brew
For independent retailers based in the UK selling beer online. Entrants can be specialist craft beer retailers, or online retailers which have recently shown a commitment to promoting independent craft beer, but must be an independent business. (Please note this award is not for brewery webshops, which have their own separate award above).
Sponsored by: Inapub Finalists: Craft Republic (Barry), Dead Crafty Beer Co. (Liverpool), The Colmore (Birmingham) & The Pembury Tavern (East London)
For pubs or bars which have shown an extraordinary commitment to serving the best quality and range of independent craft beers (including cask, keg, bottle or can). This award is specifically for pubs or bars located in urban, city, town centre, or suburban locations across the UK.
Best Independent Craft Beer Promotion
Sponsored by: RASTAL GmbH & Co KG Finalists: Brew York, Pellicle & Hop Forward
This award is for breweries, agencies or other businesses involved with the brewing industry who have shown innovation and success in promoting beer in either the on or off-trade, or both. This could be via local beer weeks, festivals, social events, online or social media campaigns, via apps, through point of sale, promotions, or any other means but must be aimed at encouraging the drinking of independent craft beer at home or in bars, pubs, restaurants and taprooms.
SIBA Brewery Business of the Year
Sponsored by: Atlas Copco This Judge awarded prize will be announced at BeerX
This judges’ choice award is the top prize at the SIBA Business Awards and is presented to the brewery who have, across a variety of areas, shown themselves to be running an outstanding brewing business which sets themselves apart from the competition.
Sponsored by: 6ix Process Design Finalists: Fox & Hounds Beerhouse (Caversham), The Baileyhead (Oswestry), The Riverhead Brewery Tap (Marsden) & Too Hoppy (Tavistock)
For pubs or bars which have shown an extraordinary commitment to serving the best quality and range of independent craft beers (including cask, keg, bottle or can). This award is specifically for pubs or bars located in rural, village, or isolated locations across the UK.
Supplier Associate of the Year
Sponsored by: SIBA Finalists: Beer Box Shop, Charles Faram & Saxon Packaging
This award seeks to highlight the UK’s best SIBA Supplier Associate and is SIBA Brewing Member nominated. From brewing ingredient suppliers and brewery fabricators, to business consultants and agencies, The Supplier Associate of the Year is a company which has shown a real understanding of brewery needs and actively supported independent craft brewing businesses throughout the year.
SIBA Lifetime Achievement Award
This award celebrates an individual who has, over the course of a number of years, made an outstanding contribution to SIBA, at either national or regional level, or to the UK brewing industry in general. Candidates need not be members of SIBA and may be nominated by members & nonmembers alike.
