Brewery news Docks Beers has added a new low strength lager to its range of accessible craft beers. The 3.4% ABV session lager ‘We Only Sing When We’re Fishing’ is inspired by the town’s heritage and by one of the iconic chants sung by the fans of Grimsby Town FC. Shaz Shadan, Director of Docks Beers, explains the thinking behind the brew: “We have seen great success with our previous football related beers ‘Clap Clap Clap Clap Clap Clap Fish’ and ‘We P*ss On Your Fish’ and this new lager completes our hat-trick! We brewed it very deliberately at a lower strength because reduced ABV beers are really coming of age. While the trend used to be for craft beers to push the boundaries in terms of alcohol strength; it’s new lower alcohol alternatives that are resonating most with our customers. We hear increasingly from our drinkers that it’s not about consuming alcohol to get drunk. This new lager has already proved a big hit in the Mariners Trust family fan zone.”
‘We Only Sing When We’re Fishing’ is now available in 330ml cans at docksbeers.com or from their King Edward Street taproom shop. The session lager is also on draught in the taproom and in the Mariners Trust fanzone for the remainder of the season. Find out more at www.docksbeers.com
To launch the promotion, pubs and venues serving Otter’s award-winning beer will each be sent a ‘Pints Mean Trees’ promotional pack that includes, 10x trees and 10x guards. These can be shared with customers on the signing of a pledge card that commits the new tree owner to care for and nurture the sapling. Also included within the packs will be ‘Pints Mean Trees’ bar
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‘Saving Devon’s Treescapes’ was created to lead the fight against Ash Dieback, which is expected to kill at least 90% of Devon’s Ash trees in the coming years. The aim of the project is to plant and nurture 250,000 trees across Devon in areas outside of woodlands.
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Otter Brewery has partnered with the Devon Wildlife Trust to launch an exciting and ambitious environmental initiative. ‘Pints Mean Trees’ is a specific campaign that will support the Trust’s, ‘Saving Devon’s Treescape’ project, and will commit Otter Brewery to plant a tree for every brewer’s barrel they sell in 2022.
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Otter Brewery launches Pints Mean Trees initiative
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Docks Beers launches new low ABV lager with a GTFC connection
Mike Richards, the head brewer at Docks Beers said, ‘We Only Sing When We’re Fishing’ is crisp, clean and refreshing. It’s a full-flavoured lager which packs a lot into its 3.4%. Building on a base of lager and extra pale malts, some classic German bittering hops lay the groundwork before Huell Melon delivers a hit that’s more refreshing than a stiff Easterly breeze battering the upper tier of the Young’s stand!”
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runners, beer mats, font clips and bar talkers, which operators can use to help communicate the initiative with their regulars. Patrick McCaig, MD of Otter Brewery is thrilled with the partnership: “Otter has always been an eco-conscious brewery and as a family we’ve deliberately built every part of the business around being as green as possible. We now believe that it is time to take this commitment to the next level and I’m delighted that Otter Brewery will be partnering with Devon Wildlife Trust to support their ‘Saving Devon’s Treescapes’ project. We are confident that pubs and venues serving Otter beers will be keen to show customers how they are not only backing the project, but also doing something for the environment and we are excited to get feedback and repeat orders throughout the year.” To enquire about becoming involved in Otter Brewery’s Pints means Trees initiative, please contact Otter Brewery or visit www.otterbrewery.com
www.siba.co.uk | SIBA Independent Brewer | Summer 2022
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