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SIBA Membership Update Learn more about the
Membership:
Delivering for Brewers
Below you will find a brief summary of some of the ways in which SIBA is Delivering for Brewers, but if you have any questions or would like to know more about joining SIBA then email our membership team at membership@siba.co.uk
New !
IMPROVING YOUR WEBSHOP USER
EXPERIENCE: FREE WEBSHOP AUDIT SERVICE Our second Delivering for Brewers item is our new free webshop audit service, provided by SIBA’s Head of Comms & Marketing Neil Walker, following his talk at BeerX UK 2022 on “Improving your brewery webshop user experience to maximise sales”. Over the last few years more breweries than ever have begun selling online direct to consumers, which makes it even more important to ensure your site is working as effectively as possible.
Simply email neil.walker@siba.co.uk with your brewery website URL to request a brief and practical audit of your site, including what works well and what could be improved.
SIBA CRAFT BEER WORKFORCE REPORT
Issue 1 April 2022 CRAFT BEER WORK FORCE REPORT
New !
As part of our Delivering for Brewers initiative, we are delighted to introduce our first Craft Beer Work Force Report. The Craft Beer Work Force Report draws on data provided by our members’ survey 2022 to provide a guide to the UK’s craft beer workforce. It profiles the average salary levels by position and includes data on working hours, qualification, age, diversity and travel to work. The members’ survey was completed by 310 brewers, representing over 44% of SIBA’s brewing membership with a production range from below 10 hectolitres (hl) per annum to 60,000 hl. We hope that this will be a useful tool for your brewery.
GOVERNMENT LOBBYING:
BREWERS’ VOICES ARE BEING HEARD SIBA continues to lobby on behalf of members on a variety of big issues such as Small Breweries’ Relief, Covid support, business rates and the Alcohol Duty Review - meeting politicians and policy makers to make sure brewers’ voices are heard. Our work with Government is backed up by pro-active press activity, industry and consumer campaigning, ensuring that the issues that matter are top of the news agenda and at the top of MPs inboxes.
COMPLIANCE: FOOD SAFETY AND QUALITY ASSURANCE FROM PROFESSIONAL BREWING BUSINESSES Recognised as a minimum standard by a number of leading companies within the Industry, the SIBA Food Safety Quality Audit continues to be adopted by a number of Brewing Members who do not hold an alternative accreditation. To assist brewers in becoming compliant, tools such as HACCP, Traceability and Health & Safety are made available to all Brewing Members via the Toolbox.
PRESS & COMMS: KEEPING YOU INFORMED + BREWERIES IN THE NEWS
Our weekly Brewing in Brief emails continue to be incredibly important tool in keeping members updated on the latest industry news, support and guidance, as well as how you can engage with important campaigns such as SBR, the Deposit Return Scheme and more. In addition to this, every quarter SIBA Members receive a copy of SIBA Independent Brewer magazine through the post. Featuring industry news and guest articles from some of the UK’s best beer writers, as well as interviews, meet the brewer and business profiles, Independent Brewer is your portal to the wider world of independent brewing. Our external press strategy has also gone up a notch on behalf of members, making sure that independent breweries and the pressure you are under is at the top of the national news agenda.
Not getting our weekly email? Sign-up here: tinyurl.com/SIBAEmail
LEGAL HELPLINE: FREE ADVICE FROM EXPERIENCED SOLICITORS As with all manufacturing industries, breweries are unfortunately open to a variety of legal issues. To help protect your brewing business SIBA has partnered with Napthens solicitors to ensure members receive the best advice from a firm with a wealth of experience. All members are eligible for one hour’s free legal advice.
SIBA PRACTICAL GUIDE TO LABELLING
BOTTLES | CANS | CASKS | KEGS
Issue 3 December 2019
PRACTICAL GUIDE TO LABELLING & MORE
As part of SIBA’s ongoing Delivering for Brewers initiative we have launched various new business tools, guides and opportunities for members. Our comprehensive labelling guide is updated throughout the year and always available via the Toolbox. The labelling guide advises on what is and isn’t needed on your bottle, can, cask and keg labels – including allergen advice, ABV, alcohol consumption advice and much more. This guide and all future ‘Delivering for Brewers’ items are free of charge to SIBA Members. An updated version of this guide is due for introduction in coming months.
FIGHTING FOR ASSURED INDEPENDENT BRITISH CRAFT BREWERS
SIBA’s ‘Assured Independent British Craft Brewer’ seal can only be used by Full SIBA member breweries like you who are independent, relatively small, and brewing quality beer. The seal is a unique USP in a crowded beer market and resonates with consumers, with more than half saying they would be more likely to buy a beer which carries the seal. Partnering with Croxsons who have now sold over 1 million of the unique SIBA Assured Independent printed crowns which are exclusive for SIBA members. To place an order and have your bottles amongst the million of others proudly showing the Assured Independent Craft seal please do so here
https://www.croxsons.com/ our-products/siba/
CLASSIFIED ADS
Our Classified Ads section on the website allows members the opportunity to advertise products and services and also gives members the chance to search for products and services they may require. For example, brewing equipment for sale can be listed here, job vacancies can be posted or members can look for Supplier Associate Member promotions. Just select the ‘Classifieds’ tab on our website for more information or go to
www.siba.co.uk/classifieds
REGIONAL MEETINGS: IN-PERSON AND VIA ZOOM SIBA’s eight regions host Regional Meetings throughout the year which allow SIBA members the opportunity to network with other brewers and suppliers, as well as speak to members of the SIBA Senior Management Team regarding anything to do with SIBA Nationally. Regional meetings are a great place to network, ask questions and raise any ideas or concerns you may have regarding regional operations, SIBA nationally, or brewing itself. Most regions are now hosting in-person meetings with the ability to alternatively join via Zoom.
