SIBA REPORT
SIBA REPORT CONTENTS 3 A Message from SIBA’s CEO 4 Brewers in the Community celebrates Beer Day Britain 5 Brewers in the Community Award 2018 6 At the heart of their communities! 7 Swan Brewery: Raising money to remember a local hero! 7 Langham Brewery: Over £6K raised for the local community 8 The Five Points Brewing Company: Social responsibility in action! 8 Wold Top Brewery: Over £40,000 raised through garden scheme 9 Charitable Trust 10 Rebellion Brewery: Donated £72,000 to local charities in the last year 11 Going local! 11 Salcombe Brewery Co: Helping a local hospice 12 Growing Loyalty 12 Wishbone Brewery: Supporting two local charities for 2018 12 Lancaster Brewery: Giving a local forest garden project a home 13 New income streams 13 Island Brewery Newport: Over £3,700 donated to the local hospice 14 Brewer Apprenticeship Elgood & Sons: Donated £10,000 to local organisations last year 14 Gipsy Hill Brewery: Hops not hate 15 SIBA’s Assured Independent British Craft Brewer scheme 15 The power of parliament 15 Why not get your MP on board? 16 Get involved
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SIBA REPORT 2018 - BREWERS IN THE COMMUNITY
A MESSAGE FROM SIBA’S CEO
“Welcome to SIBA’s Brewers in the Community report, which highlights and celebrates the incredible work our 830+ brewing members do within local communities all across the country.
As we did last year, in this report we have used data collected as part of SIBA’s annual members’ survey as well as case studies from members around the country to give a flavour of the work they do locally.
Now in its second year, we launched Brewers in the Community last year as part of our ‘Four Pillar’ plan to shine a light on the amazing, positive contributions brewers make to their communities.
But there is no substitute for MPs and policymakers actually getting out there and seeing this work first hand by visiting a SIBA member brewer in their constituency. The report this year shows that an impressive 1 in 3 of our members have been visited by their MP and even more encouraging, 75% of those who have not yet had a visit say they would be interested in receiving one.
This report will be landing on the desks of every MP in Westminster, and nearly all MPs will have a SIBA member brewing nearby. It is vital that our voice – the voice of the UK’s British independent brewers – is heard in the halls of Westminster where so many of the decisions are taken that so deeply affect our members and their future. When the industry is under more pressure than ever, we need to step up our game to ensure everyone knows about the positive social, community and charitable causes brewers support. Where village pubs have closed, SIBA members have opened brewery taps and revitalised the heart of the communities they are a part of. This report shows that direct retail is a growing part of our members’ businesses, and so crucial at a time when village shops and other services are dying out. A large number of our members offer free meeting space at their breweries to local groups, charities and other groups who need it for events, and they also donate free beer for raffles, charity events and local parties to keep the community thriving.
I would urge all of our members, and indeed all of the MPs who receive this report, to get in touch and arrange to see one of the UK’s small independent craft brewers in action and hear from them directly about the work they do and the challenges they face. Local is at the heart of what all our members do but that shouldn’t mean that their contribution at the coalface of our society should go overlooked nationally. They are community champions and that is not only worth celebrating but worth nurturing and protecting.”
Mike MIKE BENNER, CEO, SIBA
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BREWERS IN JUNE 15TH-17TH THE COMMUNITY CELEBRATES BEER DAY BRITAIN This year’s SIBA Brewers in the Community initiative is partnering up with Beer Day Britain Weekend, which begins on June 15th. The annual event, which celebrates British beer and has been supported by SIBA members since its launch in 2015, presents a huge opportunity for brewers to share what they do with their local communities by putting on beer festivals and brewery open days and attracting customers new and old to try their beers.
SIBA’S BREWERS IN THE COMMUNITY INITIATIVE HIGHLIGHTS THE ESSENTIAL ROLE THAT BRITAIN’S BREWERS PLAY IN THE SOCIAL HEALTH OF THE NATION. THIS YEAR THE BEER DAY BRITAIN WEEKEND RUNS FROM JUNE 15TH TO 17TH, SO BREWERY OPEN DAYS ARE THE PERFECT OPPORTUNITY TO REMIND PEOPLE THAT WITHOUT BREWERS WE WOULD NOT HAVE BRITAIN’S NATIONAL DRINK – BEER! Jane Peyton, Founder, Beer Day Britain
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SIBA REPORT 2018 - BREWERS IN THE COMMUNITY SIBA has launched a new national award to recognise an independent craft brewery who has supported their community the most over the last 12 months. SIBA received some amazing entries this year, a number of which are included in this report. The trade association would like to thank all of the breweries for entering and congratulates them all for the fine support they give to communities across Britain.
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Our 2018 national award goes to Essex based Brentwood Brewing. The judges complemented them on arranging such a mix of fun events to support so many good causes from local pre-school Little Doves to the victims of the Grenfell Tower fire. Congratulations to everyone at the brewery!
BREWERS IN THE COMMUNITY AWARD 2018 - BRENTWOOD BREWING! BRENTWOOD, ESSEX:
Based in Brentwood in Essex, as its name suggests, Brentwood Brewing has worked with many charities large and small over the 12 years since it launched, not just donating but helping organise events. Its main charities for this year are SNAP (Special needs and Parents), Fragile X Society and Little Doves pre-school. Last year three members of the brewery staff ran the Brighton Marathon and raised over £3,000 for the Fragile X Society. All local charities and schools get brewery tour vouchers worth £25 for every raffle they hold and the brewery is also a hub for dropping off food, clothes and aid for homeless people - it was the local hub for collections for the victims of the Grenfell Tower fire. The brewery also helps with the Community Christmas Hamper Initiative and Easter egg collections for children’s homes and helps many local schools and churches set up mini beer festivals for their fêtes and fundays. The Brentwood team organises trips to pubs for people in residential homes using the community bus service and recycles all of the brewery’s spent ingredients - the spent hops are dropped off to local allotments and spent grain goes mostly to the local farmer for cattle feed but also to a local lady who makes dog biscuits. Local schools and colleges come into the brewery for talks on yeast, manufacturing and business or the team goes out into the community to give talks if people are unable to get to the brewery. They host and help with events for the Chamber of Commerce, Rotary clubs and the Mayor’s charities and are heavily involved with The Brentwood Festival, a family orientated music event which raises thousands of pounds each year for various charities - over £250k in total. The Brentwood Brewing team also runs cross promotions with local businesses and works with the Brentwood Business hub, as well as
with the council to help deliver their events, such as Strawberry Fayre, Lighting up Brentwood as well as Christmas markets. Through Brentwood’s Elephant School brand the team is working with Colchester Zoo to raise money for an elephant orphanage and the team also works with the Essex wildlife trust and RHS Hyde Hall on reintroducing commercial hop growing in the area. The brewery is currently involved in a project with Ongar Primary school who are celebrating 50 years - there is a competition for the children to name the beer and design a pumpclip and donations will be made to the school for every pint sold. Brentwood also offers free venue hire for local ventures and people and works with town twinning associations - last year they brought over Pyraser Brewery from Roth in Bavaria which is Brentwood’s twinned town in Germany, to help celebrate Oktoberfest.
BRIGHTON MARATHON RAISES OVER £3,000
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AT THE OF THEIR COMMUNITIES! This year’s SIBA Members’ Survey has found that the relationship small brewers have with their local communities has become even more important to them than it was last year. With a growing number of small brewers now providing their communities with essential services and social spaces like brewery taps, shops and event spaces in effect taking over where the village hall, farm shop or now boarded up village pub have left off - there is no doubt that they play a vital role locally.
45% OF BREWERIES DONATING TO GOOD CAUSES CHOSE TO SUPPORT A LOCAL TOWN OR VILLAGE CHARITY
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So it is not surprising that since last year, while the number of brewers who said the community was ‘important’ or ‘extremely important’ to them has remained stable at a significant 84%, the number of our members noting it was ‘extremely important’ has grown to 44% of the 352 who responded. And it is clear from our survey that this is a two-way relationship. Small brewers not only rely on the community for recruitment, logistics and sales, but they are also important supporters and investors in community life. The survey showed that of those brewers donating to good causes, 45% choose to support charities and organisations in their own local town or village.
How important to your business is its relationship with the local community?
5% 2% 10% 44% 40%
n Not important at all n Not important n Indifferent n Important n Extremely important
SIBA REPORT 2018 - BREWERS IN THE COMMUNITY
SWAN BREWERY LEOMINSTER, HEREFORDSHIRE: RAISING MONEY TO REMEMBER A LOCAL HERO! Allan Leonard Lewis was a brave individual, a soldier in the First World War, and Herefordshire’s only county-born Victoria Cross recipient. Swan Brewery was approached by the AL Lewis VC Memorial Fund to brew a special ale, Hero’s Ale, to raise awareness of this legend and raise funds for the project to erect a life-size bronze statue of Allan in Hereford. With the events around the centenary of the end of the First World War, this is a fitting project to be involved in. Trustees and supporters of the Memorial Fund were involved on brew day and launch day and were able to engage with members of the public visiting the shop and brewery about the aims of the fund. As well as a donation for each cask sold, the brewery displayed a collection tin where shop visitors placed change, or made donations on the free tasting days. Several of the pubs where Hero’s Ale was sold took collection tins to display alongside the beer engines. The brewery has taken part in several events relating to the fundraising and commemoration of Allan and all war heroes of the “lost generation” including volunteering at the VC Gala Dinner. The Swan team have hosted a brewery tour for AL Lewis VC Memorial Fund supporters. Whilst the beer on draught was
a seasonal special, the brewery has now launched Hero’s Ale in bottles. They raised extra money for the fund by making and selling granola and flapjacks made from Hero’s Grain. The fund is on course to hit its target of £70,000 (the team estimates that directly Swan Brewery was responsible for a few hundred pounds of this) and the statue of Allan is being unveiled in September.
case study
LANGHAM BREWERY LODSWORTH, WEST SUSSEX: OVER £6K RAISED FOR THE LOCAL COMMUNITY case study
‘BREWERY-IN-A-BARN’ HOSTS LIVE CHARITY, MUSIC AND COMEDY EVENTS,
The team at Langham, in Lodsworth, West Sussex, pride themselves on being part of their local community, contributing to a wide variety of events. A number of times a year their ‘brewery-in-a-barn’ hosts live charity, music and comedy events, which raise money for local causes, including Chestnut Tree House, Autism Sussex, Midhurst Football Club, the Southdowns National Park Trust and more. Langham Brewery are also thrilled to be the first corporate partner of the South Downs National Park Trust, and are giving 5p from every bottle of South Downs Best Bitter sold to support the National Park’s new ‘Mend our Way’ initiative. The brewery is also involved with a new ‘Walkers and Cyclists’ welcome scheme for the local area, which helps to promote and encourage people to enjoy the Southdowns in a sustainable way. The brewery has raised over £6,000 in the last five years for the local community.
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THE FIVE POINTS BREWING COMPANY HACKNEY, LONDON: SOCIAL RESPONSIBILITY case study IN ACTION! In 2018, as in years before, The Five Points Brewing Company in Hackney, East London, is striving to be a socially responsible business and employer. Since the brewery began in 2013, part of its ethos has always been that businesses have a responsibility to contribute to both the local and wider community around them. This year, Five Points updated its Charity and Community Support Policy to help reflect this better. Alongside its continued support of local arts, cultural and social projects through beer donations, the brewery has initiated a new annual charity partnership scheme with two local charities, the Hackney Winter Night Shelter and Headway East. This partnership has seen the brewery support these two fantastic charities in many ways, including donating thousands of pounds worth of beer to supply their fundraising events across the year so far. In January, Five Points organised the
Tryanuary Hackney Beer Hop and raised almost £250 for the Hackney Winter Night Shelter, and in August the brewery will be hosting a second tour fundraising for Headway East. The final stop on the tour will be the pub and taproom, The Pembury Tavern, and the team will be donating £1 on each pint of Five Points sold to the charity. All of the brewery’s staff members have also been given an extra day’s paid leave to work on a charity or community project of their choosing and Matteo, one of the draymen, is currently training for a 10km run and raising £350 for the Hackney Winter Night Shelter! The brewery team is incredibly proud to be working alongside these two charities so close to their home, and close to their hearts as well. Although still in its early stages, Five Pints is also working towards becoming B Corp accredited – a scheme for businesses with the highest standards of verified social and environmental performance, public transparency, and legal accountability, and that aspire to use the power of markets to solve social and environmental problems.
WOLD TOP BREWERY DRIFFIELD, YORKSHIRE: OVER £40,000 RAISED THROUGH GARDEN SCHEME
case study
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Yorkshire brewery Wold Top puts its close knit rural community at the heart of everything it does and is incredibly proud to have been able to support the fundraising initiatives of a number of local groups over the last 12 months. The brewery raised £4,000 for nursing charities by opening its Hunmanby Grange garden under the National Gardens Scheme – in fact in total Wold Top has raised over £40,000 in the 24 years since it opened, through the scheme. Wold Top raised £2,006 for Kidney Research from its Wedding Open Evening, Dragon Boat racing and other events. And this year’s charity of the year is Macmillan Cancer Support, which has already received over £800 through some unusual fund-raising ideas that have included Pancake Day, a Rugby sweepstake, Cheese Toastie Day and a murder mystery event! The brewery also raised over £1,100 for the local branch of the Poppy Appeal by brewing a special Remembrance Tide beer called Remember. The brewery also donates a value per cask and per bottle on sales of Wolds Way to the National Trail for the upkeep of the eponymous trail and raised £1,179.20 in this way in the last 12 months.
SIBA REPORT 2018 - BREWERS IN THE COMMUNITY
CHARITABLE TRUST In the last year, SIBA members have gone above and beyond to support local causes and donate money and resources to local charities and organisations. You will see case studies in this report highlighting some exceptional fundraising efforts – Rebellion Brewery raised an amazing £72,000 last year, and Wold Top has donated over £40,000 since its launch – but it really is a case of every penny counts and small brewers are supporting worthy causes with their time and money every single day. Our survey this year highlights the 47% of our members who have raised money for or donated to between 2 and 5 local causes in the last year, with 18% of them now giving to more than 5 local charities, sharing their support over an even wider section of the community. And while 18% say they have not supported any specific charities this year, many of these provide for their communities in other ways, offering free meeting space for locals to hold events and celebrations, and in one of our case studies even office space and admin support for local businesses. In terms of the amount raised, the majority of the SIBA members (56%) said they had donated up to £1,000 in the last year, with a very generous 21% giving away upwards of that and 5% donating over £5,000. But it is not all about money, and the survey also found that small brewers were generous with their time when it came to helping charities organise events at the brewery free of charge (17%), giving them free beer to use for events or as prizes or running campaigns across their network of customers to promote the charity (31%). More than half (51%) of the brewers who responded also run regular initiatives where a set amount of money from each pint/bottle/ can sold of a certain beer goes to a selected charity.
In the past 12 months, how much money was donated by your business to charities?
60%
56%
50% 40% 30%
21%
20%
5%
10% 0%
£1-£1000
£1,001£5,000
More than £5,000
What type of collaboration/involvement does your brewery have with these organisations
66%
70% 60%
51%
50% 40% 30% 20%
31% 17%
10% How many charities have you supported over the last 12 months?
0%
1 17% 2-5 47%
0 18% 5+ 18%
n They organise events at the brewery for free n We provide them with beer/merchandise for free n We help them raise funds across our network n Donated money from beer sold
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case study
REBELLION BREWERY
MARLOW, BUCKINGHAMSHIRE:
DONATED £72,000 TO LOCAL CHARITIES IN THE LAST YEAR
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In the last 12 months Rebellion, based in Marlow in Buckinghamshire, has donated an incredible £72,000 to local charities, with a large proportion going to Scannappeal, a Buckinghamshire based charity raising money for hospital scanning equipment. A whopping £65,000 of the £72,000 was raised during the brewery’s Biennial Charity Open Weekend held in July 2017 and takes the grand total raised for charity in the last five years to a staggering £250,000.
A STAGGERING
£250,000 IN THE LAST FIVE YEARS
Rebellion also offers support to local schools and organisations by donating presentation packs of beer which can be used to raise money as prizes, for example. In 2017 they donated over 470 prizes, worth £3,500. All charities and schools within a 15-mile radius of the brewery are also eligible for discounted pricing on beer for their events, helping them maximise their fundraising. The brewery runs monthly social nights and at these events they collect donations as people leave - in 2017 Rebellion raised around £4,000 for various charities through this, including Help for Heroes and First Response.
SIBA REPORT 2018 - BREWERS IN THE COMMUNITY
GOING LOCAL!
SMALL CRAFT BREWERIES BRING TOURISTS AND CUSTOMERS IN TO THE AREA AND BOOST SPENDING ACROSS ALL LOCAL BUSINESSES.
Not only are small breweries crucial to their local economies as one of, if not the key employer in most of their home towns and villages, but the knock-on effect of their business on other local enterprises and further up the supply chain to ingredients and equipment manufacturers, for example, is significant. Small craft breweries bring tourists and customers in to the area and boost spending across all local businesses. At a time when smaller communities are losing services, they are also expanding into retail with a huge increase this year in the number opening or looking to open brewery taps. This adds local jobs at a time when many communities are losing them. And as well as direct employment, small breweries are also indirectly responsible for the employment of supply chain workers across the country and pay more than their fair share of taxes to central government, not only through the usual business taxes but also through taxes on the craft beer they produce.
SALCOMBE BREWERY CO KINGSBRIDGE, DEVON: HELPING A LOCAL HOSPICE On 24th March 2018, Salcombe Brewery took part at the Men’s Day Out event, organised by St Luke’s hospice in Plymouth. The sold-out event was a men’s only 12km walk (the ladies Neon Midnight walk takes place in July), through Plymouth ending at Plymouth Albion RFC with a free pasty and pint and a game of rugby, which on this occasion was a top of the table clash of Plymouth vs Coventry. Most of the 2000 participants were all walking in memory of someone close to them, marking an emotional day. Salcombe Brewery Co. donated 2,000 pints of Salcombe Gold for the event which was the lads’ free pint at the end of the walk. There was a Salcombe bar at the start and finish line so it felt part of the fun-filled day, having watched the men set off in the lovely cold, wet Spring weather and come back a few hours later to continue the fun. Six of the Salcombe team worked the bar, meeting and serving the walkers, some of which were in some very interesting fancy dress! The team was thrilled to be part of such a fantastic day which was all in aid of St Luke’s Hospice, an independent charity providing specialist advice and support to those with progressive lifelimiting illnesses in South West Devon and East Cornwall. The charity works to achieve a quality end of life care for the community so that no person has to die alone, in pain or distress. The Men’s Day Out event raised over £110,000 which is enough to care for over 100 families. The Salcombe Brewery was proud to be part of such a fantastic cause and of the team’s contribution to this day.
case study
2,000 PINTS DONATED
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G N I W GRO LTY! LOYA
The number of small brewers who offer a loyalty scheme for regular customers has crept up this year from 17% in our survey last year to 19% this year. This is still a surprisingly low number considering how reliant most are on repeat local business, but can perhaps be explained by the community nature of the businesses – many may feel that formalising things with a scheme is unnecessary when they already support the community in so many other ways. Of those that do run such a scheme 41% run it only or mainly for their local customers, with 58% allowing anyone to join. It will be interesting to see how the recent changes to data regulations, the GDPR, affect existing and potential schemes in future.
case study
WISHBONE BREWERY KEIGHLEY, WEST YORKSHIRE: SUPPORTING case study TWO LOCAL CHARITIES FOR 2018
LANCASTER BREWERY LANCASTER, LANCASHIRE: GIVING A LOCAL FOREST GARDEN PROJECT A HOME
Wishbone Brewery, based in Keighley, in West Yorkshire, has supported at least two local charities over the last 12 months. The brewery’s sales person organised a brewery event in aid of Manorlands, the local Sue Ryder hospice, which tied in with her Great North Run. There was a charity pump on the brewery bar and sales from that raised £520 for the charity. Wishbone also holds an annual Homebrewers’ Competition with a charity homebrewed and commercial bar with all proceeds to charity - this year it raised £514 for Bradford Cat Watch Rescue.
Lancaster Brewery in Lancashire has co-funded and supplied a much needed safe work space for local organisation Fork to Fork, which is a project for local people of all ages and abilities to help create and nurture the area’s first eco and wildlife-friendly forest garden. Lancaster Brewery has employed a project worker, offered advice, provided tools and admin for this project which is based on the brewery site. Over the last year the brewery has raised funds for them via its annual ‘roll out the barrel’ competition, outside event bars and running cloak rooms at the Lancaster Beer Festival as well as collection points on site. The Fork to Fork project helps around 20 adults by making them part of a team that provides plants and groundwork skills all year round. So far this year Lancaster Brewery has raised around £2,000 towards this project.
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SIBA REPORT 2018 - BREWERS IN THE COMMUNITY
NEW INCOME STREAMS
Does your brewery have these services on-site?
50% 40% 30% 20% 10% 0%
44%
33% 15%
n Shop n Visitor centre n Tap bar
Please note some breweries have more than one of the above facilities
THE MOST STRIKING CHANGES OVER THE LAST 12 MONTHS WITHIN THE SMALL BREWERY SECTOR HAS BEEN IN THE NUMBER OF BREWERS WHO NOW OFFER A SHOP, TAP BAR AND VISITOR CENTRE. Last year we saw a quarter of the respondents to our survey had installed a tap bar and this year that figure has risen to an impressive 33%. In addition, 44% of SIBA members now have a shop and 15% a visitor centre. These figures represent a seismic shift in the way successful small brewery businesses are structured, and by expanding their income streams these brewers are ensuring their businesses are more sustainable in an uncertain market, being less reliant on one source of income.
4 IN 10 BREWERS (42%) STATED THAT 10% OF THEIR TURNOVER NOW CAME FROM THEIR SHOP / TAP ROOM / VISITOR CENTRE
ISLAND BREWERY
NEWPORT, ISLE OF WIGHT:
OVER £3,700 DONATED TO THE LOCAL HOSPICE
1 IN 10 BREWERS (9%) SAID MORE THAN 25% OF THEIR TURNOVER CAME FROM THEIR SHOP / TAP ROOM / VISITOR CENTRE
case study
Isle of Wight based Island Brewery has the community at its heart. There is an extremely deserving charity on the Island, the Earl Mountbatten Hospice, to which the brewery donates 10p for every pint sold of its Earls RDA (named after the Hospice, and with the hospice logo of a sunflower is on the label). To date Island has donated £3,714.20 to the hospice and also donates all
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Delivering flexible BREWER APPRENTICESHIP WISHBECH, ELGOOD & SONScraft beer solutions for
CAMBRIDGESHIRE:
Elgood & Sons, the family-owned brewery based in Wisbech in the heart of the Cambridgeshire Fens, has a long tradition of support for local charities and organisations, some of which have been associated with the brewery for many years. Last year, Elgood’s raised or donated in the region of £10,000 to a number of these groups, including the Norfolk Hospice Tapping House, which has benefitted from the proceeds of events in the Brewery Gardens for many years. Last year they were presented with a cheque for £1,045.50 at the annual Christmas Special Weekend. A stall and raffle, organised and run by a former employee at the Brewery’s Beer Festival in September raised £1,148.86 for Rare Brain Tumour Research at Addenbrookes Hopsital, and several local sports clubs benefit from sponsorship, ranging from £120 for a bowls club, through to the major annual sponsorship of Wisbech Rugby Union Football Club and the town Football Club, the Fenmen. Elgood’s has also long been sponsors of the Wisbech Lawn Tennis Junior Coaching. In all, sports sponsorship in 2017 was in excess of £5,500. The brewery has a long-standing relationship with the Wisbech Historic Vehicles Association as well and sponsors their annual Road Run. There are also many small donations in the form of beer or vouchers for brewery tours for raffles, bingos and tombolas for various local organisations such as care homes, clubs, schools and charities.
restaurants & hospitality DONATED £10,000 TO LOCAL ORGANISATIONS Assured Independent LAST YEAR British Craft Brewers case
“CRAFT BEER IS THE UK’S BIGGEST DRINKS TREND “ CGA STRATEGY 2017
RE THAN A THIRD OF PEOPLE WOULD VISIT STAURANTS MORE OFTEN IF THEY SERVED INDEPENDENT CRAFT BEER” M&C ALLEGRA FOODSERVICE 2016
INDEPENDENT CRAFT BEER COMMANDS GHER MARGINS THAN MASS-PRODUCED BEERS FOR BARS AND RESTAURANTS” CGA STRATEGY 2017
ALF OF BEER DRINKERS SEE CRAFT BEER MADE BY SMALL BREWERS RATHER THAN LARGE CORPORATIONS” M&C ALLEGRA FOODSERVICE 2016
study
Image courtesy of There’s a Beer For That.
SocietyOfIndependentBrewers
GIPSY HILL BREWERY WEST NORWOOD, LONDON: HOPS NOT HATE Gipsy Hill Brewery have been working with a local learning disability and mental health charity, ‘Certitude’. Together they planned out their new taproom, to ensure it was accessible in as many ways as possible. Gipsy Hill introduced a low level bar and higher tables, this allows wheelchair users to order and drink at a height suitable to them. They have also been working on an education programme for all the brewery’s staff. The focus is communication skills and a person centred approach to service. The aim of the programme is to break down the simple societal barriers for individuals coming to a bar. Following on from this partnership, Gipsy Hill have constructed a way to teach flavour profiles and recipe development in its simplest form. They’ve used these techniques and invited a group from Certitude to come build and brew a beer. This beer is being brewed under the ‘Hops not Hate’ scheme. ‘Hops not Hate’ was founded to give brewers a platform to give back to their chosen charities. Gipsy Hill will be launching the beer at the London Craft Beer Festival in August, with profits from sales going directly to the charity. The concept of this beer is to highlight people at risk of social isolation – encouraging people to look at their social situation and make simple changes to be more inclusive.
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case study
Ima
@SIBA01
SIBA REPORT 2018 - BREWERS IN THE COMMUNITY
THE POWER OF PARLIAMENT
It is so important at a time when“CRAFT theBEER small brewing IS THE UK’S BIGGESTand DRINKSpolitical TREND “ sector is under increasing economic pressure that MPs and policy advisors meet and VISIT “MORE THAN A THIRD OF PEOPLE WOULD MORE OFTEN IF THEY SERVED understand the challenges inRESTAURANTS the market directly from INDEPENDENT CRAFT BEER” brewers themselves. To this end SIBA is working “INDEPENDENT CRAFT BEER COMMANDS with its members to encourage as many MPs as HIGHER MARGINS THAN MASS-PRODUCED possible to visit their local breweries. than a BEERS FOR BARSMore AND RESTAURANTS” third of the brewers who were surveyed said they had “HALF OFlocal BEER DRINKERS CRAFT BEER already hosted a visit from their MP SEE which is a AS MADE BY SMALL BREWERS RATHER THAN really positive sign, and, most encouragingly, LARGE CORPORATIONS” a really significant 47% said that although they had yet to do so they wanted to invite their MP to visit them. CGA STRATEGY 2017
M&C ALLEGRA FOODSERVICE 2016
CGA STRATEGY 2017
SIBA’S ASSURED INDEPENDENT BRITISH CRAFT BREWER SCHEME Since last year, SIBA has launched the Assured Independent British Craft Brewer scheme, which is a way of differentiating our members’ beers from mass produced global brands. Consumers can now find the logo on pumpclips, bottles and cans to help them choose local beers and better inform them about the provenance of the products they drink.
M&C ALLEGRA FOODSERVICE 2016
Image courtesy of There’s a Beer For That.
BA01 siba.co.uk T:01765 640441
This consumer move towards choosing local is growing in pace, and creating a climate where small entrepreneurial independent craft breweries can thrive is not only essential for the local economies they support directly – through employment, retail, local charitable work and so much more – but also for the supply chain that relies on them and the taxes they contribute collectively to the national purse. Find out more at: www.indiecraftbrewers.co.uk
75%
OF BREWERS WHO HAD NOT GIVEN THEIR MEMBER OF PARLIAMENT A TOUR OF THEIR BREWERY, SAID THEY WOULD BE INTERESTED IN DOING SO.
Have you given your Member of Parliament a tour of your brewery?
YES 34%
No 66%
WHY NOT GET YOUR MP ON BOARD? We would encourage all brewers to invite their MP to their brewery to let them see first hand what they do within their communities and perhaps even brew a beer! We would also encourage MPs to contact their local breweries to raise a glass of independently brewed British beer - this can be great profile for both the MP and the local brewery. Find contact details for your local MP here: www.parliament.uk/get-involved/contact-your-mp
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GET INVOLVED
The SIBA team would love to hear more about how brewers are supporting their communities so we can shout about it through the Brewers in the Community initiative. Please email tony.jerome@siba.co.uk with details of any events, charity initiatives or community projects you are supporting and we will do the rest!
HOW TO FIND YOUR LOCAL SIBA BREWERY SIBA represents 835 independent British breweries. To find your local brewery please visit www.siba.co.uk/directory/brewery-finder
HOW TO JOIN SIBA
If you are an independent British brewery and interested in joining SIBA please visit www.siba.co.uk