SIBA Independent Brewer Autumn 2020 by SIBA, the Society of Independent Brewers

Issue 3 Autumn 2020

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Editor’s comment

Welcome to the latest edition of SIBA’s Independent Brewer Magazine. The last six months have been quite extraordinary. Whatever your location, your business size, style of operation or job role within the beer sector you will have been affected by the events of 2020 like no year before it. I remember back in early March at BeerX UK we were discussing what lay ahead for the sector, whether the peak of the craft beer boom in the UK market had been reached, and whether issues like the reform of Small Breweries’ Relief were coming down the line to challenge us (see the latest on that issue on pages 16 and 19). Now, we find ourselves in a completely different world. We still have many of the same challenges – an overcrowded market, ‘crafty’ big beer, rising rents and unfair business taxes, increasing regulation, pressure on margins, a shrinking pub market, a consumer move towards low and no alcohol products – but now we also have a whole load of new challenges. There is no doubt that August has seen a positive surge back to the pubs and bars of the UK as they have re-opened their doors, but it remains to be seen if that will ease off now the Eat Out to Help Out scheme has run its course. The voucher scheme also excluded alcohol, which was a further kick for the brewing sector, much of which has also fallen outside the grant scheme parameters extended to pubs and other retail sites. But small brewers are nothing if not resourceful, they have been quick and agile

during this crisis, switching channels, flexing formats and doing everything they can to support their local communities. But there is no doubt that some are struggling and are going to need extra support and Government help over the coming months, and SIBA is right there in that fight with you, and will continue to speak directly to Ministers and whoever else needs to hear that message on your behalf. In the interests of sharing the experiences of our members during this crisis, this issue of the magazine features two very different breweries in very different parts of the market to find out how they have fared over the last few months. Boundary Brewing is a cooperative based in Belfast in Northern Ireland – a very challenging market even before Covid hit (read their story on pages 48 to 55). And Nomadic Beers is a smaller operation with a team of just three, based in Leeds (read their profile on pages 38 to 45). We have also interviewed Mike Wood MP, Chair of the All-Party Parliamentary Beer Group, for our Big Interview slot in this edition, to find out from his perspective how the industry is viewed in Westminster and what the political focus is for our sector (see pages 28 to 37).

Finally, we focus for our Guest Column this issue on one of the emerging trends postlockdown - the growth in consumer focus on health and diet. Acclaimed beer writer Mark Dredge, a newly fledged vegan, has taken a look at what the beer industry might be missing when it comes to pairing beer and food (see page 27). And as you continue to adjust to this new world, please do keep sending me your press releases, updates, news and views to caroline.nodder@siba.co.uk so that we can share your experiences, thoughts and successes in future magazines – the deadline for submissions to our Winter edition will be November 4th. Best wishes to you all in these extraordinary times. Caroline Nodder Editor SIBA Independent Brewer Magazine

In response to the lockdown we also this Summer ran our very first SIBA Digital Beer Awards, which we are delighted to say was a great success. Our huge thanks go to the many exceptional brewers and expert judges who took part in the event and made it the huge success it was – see pages 56 to 68 for full coverage.

Society of Independent Brewers PO Box 136, Ripon, North Yorkshire HG4 5WW Tel: 01765 640 441 www.siba.co.uk Email: office@siba.co.uk

Editor: Caroline Nodder (caroline.nodder@siba.co.uk) Published by: Media Alive Limited Produced on behalf of SIBA by: Media Alive Limited, 2nd Floor, The Red House, 119 Fore Street, Hertford, Hertfordshire SG14 1AX. T: 01992 505 810 Creative Director: Darren Kefford (darren@wearema.co.uk) Studio Manager: Jon Hardy (jon@wearema.co.uk) Advertising Manager: Claire Rooney (claire@wearema.co.uk) Managing Director: Dan Rooney (dan@wearema.co.uk)

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All rights reserved. No part of this publication may be stored in a retrieval system or transmitted in any form or be any other means, electronic or mechanical, photocopying, recording or otherwise, without the prior permission of SIBA and/or Media Alive Limited. Whilst every effort is made to ensure that the information in this publication is accurate and up-to-date, neither SIBA nor Media Alive Limited take any responsibility for errors or omissions. Opinions expressed in editorial contributions to this publication are those of their respective authors and not necessarily shared either by SIBA or Media Alive Limited.

www.siba.co.uk | SIBA Independent Brewer | Autumn 2020

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Contents

News 48-55

9-13 SIBA news All the news from SIBA HQ 56-68 SIBA Digital Beer Awards 2020 Coverage of the winners from SIBA’s first ever online competition 70-71 Croxons headline sponsor News from Croxsons our 2020 Digital Beer Awards Headline Sponsor 82-89 Brewery news The latest from our Brewing Members around the UK 94-103 Supplier news News and views from SIBA’s Supplier Associate Members

Comment 7 8 16-19 27 47 81

27 Issue 3 Autumn 2020

Cover

CEO’s update James Calder on a pivotal six months for the sector Chairman’s comment Ian Fozard on SIBA’s focus for the future The view from Westminster Our regular political update Beer & food matching (v) Mark Dredge looks at the missed vegan opportunity Supplier viewpoint The British Hop Association on a challenging environment Technical focus Brewlab’s Dr Keith Thomas talks hazy beer

Features 14-15 20-25 28-37 38-45 48-55 73-79 90-93 104 106

SIBA membership benefits How SIBA is supporting brewers Coronavirus support A guide for small independent brewers The big interview The Beer Group’s Mike Wood MP on Westminster’s focus Business profile We meet Leeds-based Nomadic Beers to find out how they are weathering the current storm Business profile Matthew Dick from Boundary Brewing in Northern Ireland on the positives of a pandemic Business advice Marketing, legal, consumer insight and trade marks Gold Members Thomas Fawcett & Sons Ltd & Close Brothers Gold & Silver Members Listing of our key sponsors Contacts Key SIBA contacts

The cover illustration for this issue, which highlights the challenging times we find ourselves in, was inspired by the striking designs synonymous with small independent craft brewers and was drawn by Darren Kefford, our creative director.

www.siba.co.uk | SIBA Independent Brewer | Autumn 2020

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CEO’s update It goes without saying (and it is somewhat of an understatement) that the past few months have been difficult for all of us in the brewing industry. The toll on me and my team has been immense, just as it has been for you and your teams. But in these times, we have to focus on the positives to give us the energy to keep fighting. The pubs are (for now) re-opened, but trading at somewhere between 50-80% of their normal volume of trade. I particularly loved my first pints of cask beer back in the pub following lockdown. I chose my pub and my brewer wisely to ensure those pints were in top condition. I must admit I enjoyed a few more than I had planned to with an old friend, they were that good. But it was a restorative and invigorating experience after more than 100 days being deprived of what I consider to be a basic human right. Good cask. Small pack sales and mini-keg sales have been a lifeline, but all the evidence seems to suggest that these are beginning to taper off. Some of the consumer behaviour to have beer delivered directly, safely and conveniently has ‘stuck’ and I hope this will continue. I’ve certainly been ordering my fair share from breweries across the country. I’ve loved the variety, the quality and indeed the quantity of beer that has arrived on my doorstep. Through the long hours, the video calls to Ministers, brewers and suppliers, the thing that has been keeping me going has been a fridge consistently full of the best independent beer to look forward to at the end of the day. From this one humble consumer to you as brewers: a big thank you. Another positive which I am very proud of is SIBA’s first ever digital beer competition. A big thank you to the SIBA team and our panels of expert judges. Particular congratulations to Salopian Brewery on their overall Gold medal and all our category winners. Now the nation knows for sure what the best ‘lockdown beers’ are – and you can too if you head to the SIBA website (or see pages 56 to 68 for full coverage). But I can’t write a column without talking about the Written Ministerial Statement we received in July. It was a bombshell. As you would expect my colleagues Barry Watts and Ian Fozard write about this in detail on these pages, too. Rest assured we are fighting this tooth and nail, across the political spectrum with the SNP, Plaid, Labour, and Liberal Democrats all supportive and a huge number of concerned Conservative backbenchers also lending us their voices. The petition orchestrated by Anspach & Hobday is flying and will get a Government response. With a bigger push, we will secure a debate in Parliament on this issue. We are hopeful that CAMRA, that most influential of bodies, supports our position. We are hopeful Government will realise their error and reverse the announcement. To fight this requires better data – which is where you come in. Treasury have based the decision around 2,100hl on data

Together we can make a difference

which is inaccurate, out of date and unreliable. SIBA’s data consisted of a good (but modest) sample of the economies of scale data. We need you to fill in the survey using your P+L’s. This is so we can prove that whilst very small economies of scale do exist for brewers in this range, they are nowhere near significant enough to justify any changes when you also consider the access to market, investment and Covid challenges. Breweries struggle to make a good profit in that range. How can there be an argument to tax you more? It’s nonsensical. SIBA is the only organisation that is fighting for you on these issues. SIBA is the only organisation that can bring this industry together. What is most frustrating for all of us is the uncertainty. Without the publication of what those ‘curves’ look like it is not only damaging the 150 or so breweries in that range, but also stifling investment for those that want to grow and causing concern for those whose production has dropped below 5,000hl due to covid. To say this only impacts 15% of brewers isn’t true – it is impacting all of us. We will win this battle with the right arguments and the right data. Of that I am sure. Between now and the Autumn consultation in the absence of a U-turn we need Government to publish its evidence base for how it arrived at that 2,100hl decision, and publish with consultation what it intends the duty payable for all breweries will be. Without this, any consultation exercise will be moot. Many of you feel quite rightly that you are under attack as businesses. SIBA is completely behind you.

We will all fight tooth and nail on this issue, but we must all do so in a professional manner. As my rugby days attest to, play the ball, not the man. Whilst the SBR issue is core to SIBA’s mission, it doesn’t mean we are taking our eyes off the other issues that matter to you. Access to market, repatriation of containers, good margins. ethical flexible pricing. Support coming out of Covid and looking to any second, or local, lockdowns. Business rates, the wider alcohol duty review. Unfair competition and sharp practices from bigger players in the industry. Competition concerns around mergers, like Carlsberg and Marston’s. SIBA is the only organisation that is fighting for you on these issues. SIBA is the only organisation that can bring this industry together. It might not be perfect but only if we work together and fight together can we make a difference. If you are reading this, it’s likely you are a SIBA member. If you are not, or you know of brewers who are not members please do consider signing up. Our voice and our impact is stronger the more breweries we represent. In addition to our lobbying and advocacy work, SIBA offers a huge range of member benefits. Sign up here at https://www.siba.co.uk/ about-siba/siba-membership/ Cheers

James Calder Chief Executive SIBA

www.siba.co.uk | SIBA Independent Brewer | Autumn 2020

Chairman’s comment

Which brings me to the Government. Despite intense SIBA lobbying, we have yet to receive any sector specific help for our industry. The 5% VAT rate does not apply to alcohol, business rate relief for breweries is being denied and, to cap it all, we have had what seems to me to be the most cack-handed announcement from Government about reform of Small Breweries’ Relief. I know that this issue divides opinion both within and outside SIBA as to whether reform of the duty rate “curve” above 5,000hl is necessary. However, SIBA has always made it clear that any reform should never be at the expense of brewers who produce less than 5,000hl - this is adopted SIBA policy.

We deserve sector specific support! I’m sure that all of you reading this who are under 80 will consider 2020 to be the most bizarre and worrying year they have ever lived through! We will all have our own thoughts as to how the Covid-19 crisis has been handled – but who would have wanted to be in the political hot seat during the last five months? History will judge those charged with taking decisions in such unprecedented times. To me some of the decision making has seemed odd and disjointed as well as poorly communicated. But, thankfully, we seem to be slowly edging out of this crisis and, equally thankfully, I have not heard of many brewery casualties so far, although I am aware of some pub closures. From the perspective of my family-run brewery, I have been on an emotional rollercoaster since just after BeerX UK in March. When lockdown was announced, the future suddenly seemed very dark. Having taken on a lot of debt as we moved our brewery premises last year, I could not see how we could survive a prolonged shut down. We had just launched a specialist niche range of beers to complement our mainstream offer, so we had a warehouse full of cask and keg beer and no visible hope of selling it.

Fortunately, we have our own small canning line and it soon became clear that, if we could get beer to our local customers, they would take it. Throughout April and May, I gradually began to realise that there was a future! Our webshop, coupled with the Government furlough scheme, was our saviour and, running with a skeleton staff we shifted far more beer than I could have envisaged both in can and “bag in box” format. I have seen just how innovative our sector is as I’m aware that many fellow brewers also adapted in similar ways to survive. Then of course came the announcement that after 15 weeks pubs would be able to re-open. Also, that I could have a haircut on the same day! Preparing for the return to normality brought its own stresses as we all knew that there was a vast lake of spoilt beer requiring disposal and duty credits and we’re still dealing with the aftermath of all that as I write this five weeks later, in what seems to be a never ending stream of bureaucracy. What we perhaps hadn’t envisaged was how to deal with the requests from pubs and wholesalers alike for more than just duty credits. It seems grossly unfair that small independent brewers, having had no sector specific Government help, should bear the burden of re-stocking pub cellars when all pubs have had business rates relief, and many have also received cash grants. But the power of the global and national brewers, in offering free re-stocking, has meant that this has become the normal expectation by some purchasers. It is a brave brewer in today’s market who can resist all those requests! And at the end of it all, as well as the cost of free stock issued, we are counting the cost of the unsold beer we have poured down the drain and the bad debts that may never be paid!

Autumn 2020 | SIBA Independent Brewer | www.siba.co.uk

A Government announcement was expected by the Autumn. What we did not expect, however, was an announcement that left at least 150 brewers (and potentially many more) worried about their future – simply as a result of an inept partial statement. By stating that 50% relief would only, from 2022, apply to brewers producing less than 2,100hl, but not giving any indication about the new rate of relief withdrawal, the Treasury has caused unnecessary concern and stress to those brewers affected. They simply don’t know if it will cost them £3,000 or £30,000! And that is a lamentable state of affairs – perhaps symptomatic of the poor communication we have experienced from Government all summer. The timing of the announcement is also appalling given the lack of other help.

The Treasury has caused unnecessary concern and stress to those brewers affected. They simply don’t know if it will cost them £3,000 or £30,000!

SIBA is urging all brewers affected or concerned by this to write to their MP and to sign the petition calling for this to be reversed. If you feel strongly about this, please act – together we can still achieve something. In the meantime, let’s hope that 2020 doesn’t spring any more unpleasant surprises, both for our society and our industry. Cheers Ian

Ian Fozard Chairman SIBA

SIBA news

SIBA to award posthumous Lifetime Achievement Award to former St Austell Brewing Director Roger Ryman The SIBA ‘Silver Tankard’ Lifetime Achievement Award will be presented posthumously to St Austell’s head of brewing Roger Ryman, in recognition of his services to the British brewing industry. Roger is credited with turning independent St Austell Brewery in Cornwall into a nationally recognised brand, as well as developing and successfully launching Tribute and Proper Job – beers which are now household names and have been pivotal in the success of the brewery where he worked for over 20 years.

Ian Fozard, SIBA Chairman, said: “Brewers from across the UK have been unanimous in their praise of Roger for his huge contribution to the British independent brewing industry over the last two decades. Whilst Roger’s passing comes as a huge shock and is met with great sadness by the industry, I am very proud to be able to announce on behalf of the SIBA Board of Directors, that this year's SIBA Lifetime Achievement Award is posthumously awarded to Roger. We hope that this small tribute to a great brewer will make clear the impact he had on his peers within the brewing family.”

Kevin Georgel, St Austell Brewery Chief Executive, welcomed the move and paid tribute to Roger: “Roger was a world-class brewer and a leader in his field, who we were incredibly lucky to work alongside. Passionate about people, he played a huge role in nurturing and developing young talent – both at St Austell Brewery and throughout the brewing industry.

James Calder, SIBA Chief Executive, added: “Roger’s passion and knowledge of brewing was clear to anyone who was lucky enough to work with him during his influential career in the brewing industry. I was privileged to meet Roger last year following a fascinating and impassioned talk he gave at the Brewers Congress and it was immediately clear the enjoyment he took in his work, and the insight he had to share with others in brewing. He was a titan of the industry who will be sorely missed and long remembered.”

“On behalf of everybody at St Austell Brewery, and Roger’s friends and family, I’d like to thank SIBA for honouring Roger with this year’s lifetime achievement award – a thoroughly deserved recognition.”

“The growing reputation and quality of our beers, since Roger joined our business in 1999, is testimony to his talent, hard work, leadership and passion. He has left a huge legacy and is sorely missed by all who knew him and worked with him.

Roger Ryman sadly passed away on the 28th May 2020 following a battle with cancer. He is survived by his wife Toni, his father, two sisters, and wider family. The presentation of the award to his family will be made in due course.

www.siba.co.uk | SIBA Independent Brewer | Autumn 2020

SIBA news

Breweries, publicans and representatives from across the beer and brewing industry are being encouraged to use the hashtag #Here4IndieBeer

SIBA urges consumers to ‘Support small breweries, buy independent craft beer’ with new social media campaign

Building on the success of the Independent Craft Brewer seal, SIBA has launched a brand new consumerfocussed campaign that asks people to support the future of small breweries by opting to buy independent craft beer. It’s the first consumer-focussed advertising campaign undertaken by SIBA, and comes as online beer sales and local delivery services from breweries and pubs continue to increase in popularity. James Calder, SIBA Chief Executive, said the campaign will drive customers towards the Brew2You beer buying app and website, which was launched in partnership with CAMRA during lockdown. “We are putting our money where our mouth is and encouraging thousands of beer lovers across the UK to engage with the Brew2You app and ultimately to support small breweries at this difficult time by buying independent craft

beer. As well as a full advertising campaign we will be encouraging breweries themselves to get involved on social media too.” Breweries, publicans and representatives from across the beer and brewing industry are being encouraged to use the hashtag #Here4IndieBeer and can tag their Instagram and Facebook stories with digital stickers, including SIBA’s Independent Craft Brewer seal, simply by searching ‘SIBA’ or ‘Here4IndieBeer’. “We’re making a range of social media content and graphics available to independent breweries to help spread the word about the importance of independence, but we also want consumers to be able to tag their posts which feature independent craft beer, which is why we developed the social stickers and a Facebook profile photo frame which they can use," added James Calder. More info via www.siba.co.uk/IndependentCraftBeer

Join SIBA’s Stop the Tax Hike campaign by downloading

our SBR Action Pack which contains template letters to write to your MP as a beer drinker, brewer or industry supplier, plus social media assets and other useful documents. Find it here: https://www.dropbox.com/sh/wfy77vikw4pugxs/ AAC7txSHEt_6WhgDN5UwIqgDa?dl=0

Autumn 2020 | SIBA Independent Brewer | www.siba.co.uk

SIBA news

Update on new Covid guidance announced 9th September 2020 in England Issue

Previous guidance

New guidance

When

Recording contact details to support NHS Test and Trace

Hospitality venues are asked to record contact details of customers, visitors and staff.

Hospitality venues required by law to record contact details of customers, visitors and staff from 18 September. Details must be stored for 21 days and shared with NHS Test and Trace if requested. Fixed penalties for those who do not comply.

From 18 September 2020

Indoor group sizes

Indoor gathering only in groups of up to two households (including support bubbles).

Indoor gatherings only in groups of up to six people from other households. Groups of six should not mix or form larger groups. This rules does not apply to individual households or support bubbles of more than six.

From 14 September 2020

Outdoor group sizes

Outdoor gathering only in groups of up to two households (or support bubbles) or group at most six people from any number of households.

From 14 September 2020

Maximum venue capacity

Venues can have more than 30 Venues can have more than 6 people on the premises in total but groups people on the premises provided of up to six must not mix or form larger groups. they are in groups of no more than two households.

Petition to reverse tax rise for small independent breweries passes the 35,000 signature mark A petition which calls on the Government to reverse the proposed tax rise for small independent breweries, had received over 36,500 signatures as this issue of the magazine went to press. The Treasury announced changes to Small Breweries’ Relief (SBR), the progressive tax system that revolutionised UK brewing, which will reduce the 50% duty relief threshold from 5,000hl to 2,100hl. Small breweries will have to pay more duty, whilst larger breweries could pay the same or less. A Grassroots Campaign has Begun Jack Hobday, one of the founders of Anspach & Hobday Brewery in Bermondsey, is the man behind the petition which is being backed by SIBA. He said: “This is a big threat to small breweries across the country. Our small brewers have created better competition, consumer choice, jobs, local investment and strengthened local communities. Please support us in reversing the proposed tax rises that could put hundreds of small breweries out of business!”

Small Breweries’ Relief is largely credited with the upsurge in small independent breweries over the last 20 years and creating such a diverse and successful British brewing industry. Consumer choice and quality when it comes to beer has never been as high, but the proposed changes could seriously damage the industry. “The government has announced plans to change Small Breweries' Relief on Duty (SBR) They have not yet released the details of these changes, but they have made clear this change would entail some of the smallest breweries, including A&H, paying more duty. We are petitioning to reverse the proposed changes so that our brewery, and many others, can benefit from the certainty of SBR and not face another financial threat after we have managed through the COVID-19 crisis. The last thing small brewers need at this time is the uncertainty caused by these proposed changes,” Jack added. SIBA champions the cause SIBA, which represents around 750 independent craft breweries across the UK including Anspach & Hobday, has given the petition its full backing as part of their call on Government to back British beer by halting the tax rises. James Calder, SIBA Chief Executive, said the organisation welcomes the Government’s proposals to make it easier for businesses to grow but that this cannot come at the expense of smaller breweries who have been amongst the hardest hit during Coronavirus,

From 14 September 2020

having been unable to apply for much of the Government support offered to the hospitality industry. He said: “Independent breweries have been left high and dry by the Government during Coronavirus, so to hit them now with a proposed tax rise will be devastating. During lockdown small brewers have seen beer sales drop by on average 80%, and just as they are taking their first steps back into normality the news of a proposed Tax Hike has caused a huge rift in the industry. “For some breweries the rising tax bill could force them into closure and for many others it will stifle growth, as breweries delay growth in order to remain small to stay below the level at which beer tax starts to rise. It’s a huge own-goal by a Government aiming to kickstart our economy, stimulate growth, and get local businesses thriving. “The fact that the Government has signalled tax rises for small brewers, but not telling us by how much is further adding to the uncertainty, worry and anger. We need the Government to reverse the decision, or publish the details of their proposals so we know who are the winners and losers, and by how much.” At 100,000 signatures the petition will be considered for debate in Parliament. To sign the petition or view the current numbers visit: https://petition.parliament.uk/ petitions/334066

www.siba.co.uk | SIBA Independent Brewer | Autumn 2020

SIBA news

SIBA survey finds beer sales from small breweries in July are down 50% compared to the same time last year The latest SIBA Brewing Industry Survey, which was conducted in August and based on trading figures for July, has revealed that there has been a sharp drop in the volume of beer sold by small brewers in the UK during July as pubs began to open again. Only just over 50% of the beer sold during a ‘normal’ July has been sold this year.

51%

JULY 2020 BEER SALES FOR SMALL BREWERS WERE DOWN 51% ON 2019

How has your brewing schedule/business changed because of Covid-19? n Temporarily closed the brewery, but do plan to reopen - 5% n Remained trading, but not brewed - 6% n Remained trading, but brewed fewer times - 68%

Meanwhile, the Government support that has been received has been vital to small brewers, in particular the flexible furlough scheme which has been a lifeline for 70% of small brewers who say it has ensured the survival of their business. And 65% said it has also prevented them from having to make redundancies, with an average of 64% of brewery staff put into the furlough programme. Three quarters of small brewers (75%) were also using the scheme to phase staff back into full-time work.

n Remained trading, brewing frequency the same - 8% n Remained trading, brewed more often - 2% n Temporarily closed the brewery, but have now reopened - 11%

Now more than half of small brewers support an extension to the scheme, with 53% saying that extending the furlough scheme beyond October, when it is scheduled to finish, was vital, extremely important or very important to their business’s survival.

53%

53% SAY EXTENDING THE FURLOUGH SCHEME BEYOND OCTOBER IS VITAL OR VERY IMPORTANT FOR THEIR BUSINESS SURVIVAL

This supports the survey finding that an overwhelming majority - more than nine out of 10 - of the UK’s small brewers feel the Government has failed to provide enough support for their part of the market.

Do you believe the Government is doing enough to help small independent brewers?

There is undoubtedly concern about what the next few months will bring for small brewers, with finances very much under pressure. Almost two thirds (64%) of the brewers surveyed said they expected the pandemic and subsequent social distancing measures to have a strong negative impact on their financial position, with a further 28% predicting a moderate negative impact. Only 4% said they expected any upturn from the crisis. How do you expect the Coronavirus pandemic and subsequent social distancing measures to affect your business financially in 2020/21? n Strong Negative Impact - 64% n Moderate Negative Impact – 28% n Neutral - 4%

n Yes - 9.6% n No - 90.4%

However, despite many being excluded from the grant schemes available to many pubs and other hospitality businesses, small brewers are fighting on, with a large majority (almost 70%) of small brewers saying they have continued to trade throughout the crisis, albeit brewing fewer times than usual.

Autumn 2020 | SIBA Independent Brewer | www.siba.co.uk

n Moderate Positive impact – 2% n Strong Positive Impact – 2% But despite these concerns about the future, and a perceived lack of support from Government, small brewers have been quick to adapt and evolve their businesses to suit this new world. And many have reacted to disappearing cask and keg sales by focussing on small pack sales, in particular selling direct to the consumer online. The move has not managed to offset the fall in trade sales, but has gone some way to keeping some money coming in, especially during lockdown.

SIBA news

As a percentage (%) how have your beer sales increased or decreased since the outbreak of Covid-19 in the UK?

+90% +94% Online sales to consumer (National)

Local collection from brewery

+94% +95% Local delivery to consumer

Overall small pack sales

63%

63% OF SMALL BREWERS WHO GREW THE SMALL PACK SIDE OF THEIR BUSINESS DURING LOCKDOWN WILL CONTINUE TO GROW IT

40%

27% 28%

n 40% said bottle/can sales to consumer were up 81%-100% n 7% said bottle/can sales to trade were up 81%-100% n 27% said cask sales were down 81%-100% n 28% said keg sales were down 81%-100% One positive to come out of the pandemic is that many small brewers intend to continue growing the new routes to market they have developed during the crisis, which will mean a positive broadening of sales channels for the whole sector.

96%

96% OF SMALL BREWERS BELIEVE LARGE MULTINATIONAL BREWERS WILL INCREASE THEIR MARKET SHARE AS A RESULT OF THE PANDEMICBUSINESS DURING LOCKDOWN WILL CONTINUE TO GROW IT

But the effects of the pandemic seem unlikely to be felt equally in all parts of the brewing sector either, with larger brewers far better able to weather the storm using cash reserves and the benefits of economies of scale than much smaller craft brewers who rely on steady cashflow and in most cases far more on-trade business and cask and keg beer sales. This is likely to lead to the large multinational brewers gaining market share in the wake of this crisis.

See the SIBA website at www.siba.co.uk and the regular email updates from our CEO James Calder for the latest survey results as they come in.

www.siba.co.uk | SIBA Independent Brewer | Autumn 2020

SIBA membership benefits

These are tough times for brewers – but we’re stronger together Once again, we very much appreciate your support for SIBA as a Brewing Member over the last 12 months, which have been the most challenging in recent memory for independent breweries and brewing supply chain businesses. In fact, to say that Covid-19 has been a challenge for the brewing industry is something of an understatement. Since lockdown began in March, immediately after BeerX UK in Liverpool, the entire SIBA team has been dedicated to helping independent breweries across the UK navigate through these incredibly difficult times. Central to this has been keeping members updated with the latest information from Government and how it applies to you, ensuring that brewers have access to any support available, be it from the Government, the industry, or SIBA itself. The second crucial element has been pushing for greater support for breweries like yourself, many of whom have seen sales decimated and backing from Government sadly lacking when compared to the wider hospitality industry. SIBA is the only industry body making the voice of small independent breweries heard.

Most recently you will have seen the work we have done in campaigning against the Government’s proposal to drop the 50% SBR threshold from 5,000hl to 2,100hl, which would see around 136 SIBA member breweries worse off. SIBA are the only industry body pushing back on this issue and making the voice of small independent breweries heard. I know it feels as though small brewers are being attacked from all sides at the moment, but I hope that you can see that on all fronts we’re fighting your corner.

Autumn 2020 | SIBA Independent Brewer | www.siba.co.uk

SIBA membership benefits

SIBA: Delivering for Brewers

SIBA offers brewing members a wide range of benefits including access to SIBA competitions, professional advice, Government lobbying and industry backing, promotion of your beers to consumers and the trade, and much more.

Government Lobbying:

Your voice is being heard SIBA continues to fight for greater support for independent brewers on a range of issues; including Coronavirus, defending SBR at current levels - whilst lobbying for positive reform above 5,000hl – as well as country specific issues for members in Scotland, Wales and Northern Ireland.

SIBA Independent Beer Awards

SIBA’s Independent Beer Awards take place throughout the UK, with a national final held at BeerX UK each year. In 2020 we launched the hugely successful Digital Beer Awards to find the best beers during lockdown, which were free for SIBA Members.

Free Legal Advice Helpline

To help protect your brewing business SIBA partnered with Napthens solicitors to give all members one hour’s free legal advice from experienced, professional solicitors.

Free promotion: Marketing SIBA Breweries

SIBA have worked with Imbibe Live, Ei Road Shows, the British Guild of Beer Writers Dinner, The Michelin Guide Launch, and many others to raise the profile of our members and help engage the right people with the fantastic independent craft beers you brew.

Food Safety and Quality Assurance

Recognised by a number of leading companies within the Industry, the SIBA FSQ Audit helps you have a safer, more compliant brewery, an attractive quality for retailers and wholesalers. Free tools are also available via the Toolbox.

News & Comms:

Keeping you up to speed SIBA Members receive the independently edited and pubished SIBA Independent Brewer magazine through the post each quarter, and weekly the‘Brewing in Brief ’ e-newsletter. During Covid we upped the frequency, with daily updates of the latest important advice.

Championing Independent Craft Brewers

SIBA’S ‘Assured Independent British Craft Brewer’ seal can only be used by Full SIBA member breweries like you who are independent, relatively small, and brewing quality beer - a unique USP in a crowded beer market and our way of separating ourselves from ‘craft’ beer owned or produced by the Global beer companies.

2020 - 2021 Membership Subscription Prices

Level

HL Production

Base

Per HL

0 - 999

£126.00

£0.094000

1,000 - 4,999

£220.00

£0.039250

5,000 - 29,999

£377.00

£0.025080

Subscription prices frozen to same as 2019/20.

30,000 - 59,999

£1,004.00

£0.008366

60,000 - 200,000

£1,255.00

£0.008964

> 200,000

£2,510.00

£0.008964

Delivering for Brewers: Additional benefits throughout the year As well as our existing range of SIBA Member Benefits we have various new tools, benefits and opportunities throughout the year via our ‘Delivering for Brewers’ initiative. During 2019-2020 these included: SIBA Practical Guide to Labelling (including relevant free logos / symbols for Vegan Friendly etc), Free Orange Cask / Keg Labels, SIBA HACCP and other tools (previously £50 each) made free for all members, Comprehensive Health & Safety Guide + Checklist, Legal Advice Guide, the Independent Craft Brewer bottle caps, and more. This initiative of monthly additional benefits was postponed during coronavirus lockdown (March 2020) but will begin again in January 2021. If you have any ideas or specific requests please email membership@siba.co.uk

www.siba.co.uk | SIBA Independent Brewer | Autumn 2020

The view from Westminster

Doesn’t it feel as if small brewers are being kicked while they are down at the moment? Not only are we wrestling with the impact of Covid, Brexit and DRS but the Government has also now announced changes to Small Breweries’ Relief which will negatively affect around 150 small breweries. But while we may be down, we’re certainty not out. This doesn’t have to be the knockout blow for small breweries that have been one of the UK’s success story over the past decade. By working together, we can ensure that our voice is heard and put forward arguments to convince the Government to take a different path.

Barry Watts SIBA Head of Public Affairs and Policy

Autumn 2020 | SIBA Independent Brewer | www.siba.co.uk

The view from Westminster

Small Breweries’ Relief Coming in the midst of a pandemic, this announcement was a bombshell. Just before Parliament broke up for recess, the Government slipped out the conclusions of the review of Small Breweries’ Relief (SBR). While there was a severe lack of detail, it is apparent the Government intends to reduce the 50% rate from 5,000hl to 2,100hl and convert SBR to a cash basis. They also plan to maintain the 60,000hl limit and claim the changes, that come into force from the end of 2021, will be revenue neutral or even increase the amount spent on the scheme. The Government also wants to consult on a potential grace period for those breweries that merge. We know that this move will have a direct impact on more than 150 small independent breweries that currently produce between

2,100hl-5,000hl who will have to pay more to the Treasury. Unfortunately, as the consultation is delayed until the Autumn, we do not know by how much, creating unnecessary uncertainty. I’ve spoken to many breweries that will be impacted who tell me that this is already changing their plans for the future – whether that be around the purchase of new equipment, their future growth plans or creating jobs. It’s imperative that we put forward a forceful case to the Government to change their minds. And there are several ways that you can help: 1. Make sure you get in contact with your local MP. Use the template letter on the SIBA website, tell them what the impact will mean for your brewery and invite them to visit. Then get your suppliers, customers and fans to also write in.

Click here to download our SBR action pack which contains various template letters for writing to your MP (from a brewery, consumer, supplier, pub) plus some social media assets. We will be adding more content to this folder as it is created and will share the link regularly. We will also be pointing people towards www. siba.co.uk/SBR so please do share widely. 2. Let the local press know and use the SIBA template press release to send to them. 3. Sign the petition set up by Anspach and Hobday (https://petition.parliament.uk/ petitions/334066) and encourage as many suppliers, customers and brewery supporters to do the same. 4. Help us to get the data we need to fight it. We need cost data from as many breweries as possible at every production level to demonstrate the impact it will have.

www.siba.co.uk | SIBA Independent Brewer | Autumn 2020

The view from Westminster

Joint statement from SIBA Chair Ian Fozard & Chief Executive James Calder in reaction to the Treasury SBR announcement in July: There has been understandable anger and concern expressed by many small brewers and commentators following this week’s Treasury announcement that the threshold for reduction in Small Breweries’ Beer Duty Relief (SBR) will be reduced from 5,000hl annual production to 2,100hl from, it is understood, 2022. However, no details surrounding the rate of withdrawal of relief have been supplied leaving brewers who are affected extremely worried about the impact on their businesses. SIBA opposes this move and, whilst it has called for SBR reform, SIBA has always insisted that this should never be at the expense of the smaller brewer. Given the lack of details from the Government there has been a great deal of speculation which is understandably causing unnecessary concern amongst small brewers. We therefore wanted to set out the facts and the next steps: SBR was introduced in 2002 following a successful campaign by SIBA to create a fair system of taxation that recognises that smaller brewers have significant dis-economies of scale and therefore much higher production costs than larger brewers. Up to 5,000hl annual production attracts duty relief at 50% and this rapidly tapers down to 25% relief at 10,000hl. This created a “cliff edge” between 5,000hl and 10,000hl which has been recognised for years as an unintended fault in the SBR system and which clearly acts as a disincentive to brewers who wish to grow their business. Put simply, this reduction in relief adds £8 a firkin (9 gallons) to a brewer’s costs at 10,000hl and this increase overwhelmingly exceeds any possible reduction in production costs from economies of scale. Moreover, this extra cost is not recoverable in a highly competitive beer market. The relief continues to be withdrawn above 10,000hl up to 60,000hl but at a much more gradual rate. In 2017, the Small Brewers Duty Reform Coalition (SBDRC) was formed. It was initially a group of around 70 brewers who, it is understood, signed up to call for duty reform, specifically to deal with this “cliff edge”. Many of those who signed up were apparently unaware that the SBDRC, in calling for reform, were intent on withdrawing relief from small brewers and have subsequently stated that they no longer wish to be associated with the SBDRC for this reason. It is also not currently known how many supportive members the SBDRC has – they will not publish a list of their members. This lack of transparency is, at best, unhelpful. The SBDRC duly published proposals for reform which made it clear that to solve the “cliff edge” problem, relief should be redistributed from smaller to larger brewers arguing that this should be revenue neutral to the Treasury. SIBA, in turn, published proposals demonstrating that the problem could be resolved with no harm to smaller brewers at a cost of only around £9m to the Treasury (less than a quarter of 1% of total annual beer duty receipts). This matter has been the subject of repeated discussion and lobbying to Government by both parties over the last two years. SIBA, in support of its proposals, has produced hard evidence from its Cost Bench-marking surveys which show the low profit margins of most small brewers and that the dis- economies of scale experienced by them is vastly exceeded by the current duty increase above the cliff edge. It is unfortunate that during this period there have been four different Treasury Exchequer Secretaries in post, each of whom appears to have declined to fully address the issue. This week’s announcement that the Treasury had concluded its SBR review is, unfortunately, a misnomer. Whilst announcing that the withdrawal of relief would start at 2,100hl production, reduced from 5,000hl, they did not specify what the rate of withdrawal would be, instead stating that a “technical consultation” would occur in the Autumn with any reforms taking effect at the end of 2021. SIBA has been informed by the Treasury that there is no further detail and the revised shape of the “curve” is yet to be decided. What this partial announcement has done is to cause significant concern and uncertainty for over 150 small brewing businesses, already suffering from the effects of the Covid-19 lockdown, small brewers not having had any sector-specific Government support and also under huge market pressure from global brewers. Whilst the SBDRC are crowing that this is a “done deal”, there is still everything to play for. Remember the ill-fated “pasty tax” that was overturned by public opinion? SIBA urges all small brewers, whether directly affected or not, to write to their MP expressing concern about this ill thought through decision and asking them to lobby the Government to change its mind. We can overturn this decision if we all act together!

Autumn 2020 | SIBA Independent Brewer | www.siba.co.uk

The view from Westminster

We believe that breweries need support through lower beer duty bills and by extending the support already provided to pubs and the hospitality sector.

Covid-19 During the Covid-19 pandemic, SIBA has been at the forefront of industry lobbying efforts for support from the Government, taking up issues on your behalf and keeping breweries informed. As ever, if you have any particular issues or views, please do get in touch with me and let’s see how SIBA can help. Please also visit the SIBA Covid-19 site - www.siba. co.uk/Coronavirus - for the latest updates. As part of our response we have launched the #Here4IndieBeer campaign calling on the Government to give our independent breweries the support they need to survive so we can retain our local independent beer and keep our communities together. We believe that breweries need support through lower beer duty bills and by extending the support already provided to pubs and the hospitality sector. As beer production has been at a record low during this crisis, HMRC should give brewers extra time to pay, extending the time period from 30 days to 60 days. You can see more information on the campaign on the SIBA website - https://www.siba.co.uk/ about-siba/siba-campaigns/be-here-forindependent-beer/ Business and Planning Act When pubs, bars and restaurants were closed in March, breweries lost 80% of their sales overnight. While many could sell their beer directly to the public, around 1 in 4 of breweries could not. SIBA, with the support of

Mike Hampshire from Nomadic, made a case to the Home Office for a temporary relaxation of licensing laws to help these breweries and pubs out. Many of the things we called for were included in the Business and Planning Act, which means that any brewery with a premise licences automatically has an off-licence until next year. We lobbied hard for it to include those breweries who have relied on temporary events notices or don’t have a premises licences, and even took the battle to the Lords. Unfortunately the Government refused to extend the measures that far. Deposit Return Schemes Despite the current pressures facing the industry, the plans for a Deposit Return Scheme (DRS) in Scotland in July 2022 and a separate scheme in England, Wales and Northern Ireland around 2023 continue to develop. If you sell small pack in Scotland you will need to register, pay a £360 fee per year (unless you are below the £85,000 VAT threshold), pay a producer fee per container and in all likelihood make changes to your labels. In England, Wales and Northern Ireland, we expect the DRS to be similar to Scotland and will have more information towards the end of the year. You can read more about it our SIBA’s campaign page - https://www.siba.co.uk/about-siba/ siba-campaigns/

Northern Ireland brewers A big shout out to the small brewers based in Northern Ireland who can’t currently easily sell their beer directly to the public. There are plans afoot to change this to allow breweries to sell online and have a shop but currently won’t go as far as allow them a taproom. We’re campaigning for them to be able to do so. Counting calories As part of the Government’s obesity strategy, they intend to consult later in the year on plans to place calorie labelling on alcohol. This could include bottle and can labels and pump clips. We know that labelling can be more complicated for small brewers, where the inclusion of fruit and other specialist ingredients can alter the calorie content over time. If there’s anything I or the SIBA team can do to help you, do not hesitate to contact me on the details below. Barry Watts is Head of Public Affairs and Policy at SIBA. He covers political relations and policy for SIBA members. He can be contacted at barry.watts@siba.co.uk or 07977 837 804

www.siba.co.uk | SIBA Independent Brewer | Autumn 2020

Coronavirus: SIBA support

Coronavirus Support

A guide for small independent brewers In this new regular section of the magazine we offer a summary of the most current advice, guidance and links to further help and support for the UK’s small brewing community as you re-open and begin to rebuild your businesses. SIBA also sends its brewing members a weekly email update from CEO James Calder which you can sign up for even if you are not a member by clicking here. The information provided in this guide was correct at the time of going to print in late August but is subject to change, so please do regularly check SIBA’s Coronavirus information hub on our website at www.siba.co.uk/Coronavirus for the latest updates. The SIBA team is also keen to hear from you about your challenges, concerns and successes during the crisis so please email membership@siba.co.uk and let us know how you are doing, and also drop us a line if you need SIBA’s support on a specific issue or have any questions.

Autumn 2020 | SIBA Independent Brewer | www.siba.co.uk

Coronavirus: SIBA support

SIBA FAQs The SIBA Exec has created an FAQs document which covers best practice and guidance on all areas related to the Covid-19 crisis and which you can access via Google Docs here. This is a live file which will be updated if and when things change. The Google doc link will always be the most up to date 'live' version and contains an updates log.

SIBA Members' Forum Facebook Group Join us on the SIBA Members' Forum Facebook group which is open to employees from any SIBA Brewing, Not Yet Brewing, or Supplier Associate Member business. This group replaces the now defunct SIBA website forum and should be much more user friendly for members, including being fully optimised for mobile and tablet, as well as being much simpler for SIBA staff and Regional Directors to moderate. Join via : https://www.facebook.com/ groups/SIBAMembersForum/ Write to your MP Writing to your MP really can make a huge difference. Not just directly for your business, but in supporting the lobbying efforts of SIBA on behalf of all independent breweries. By encouraging your MP to ask tough questions of the PM, Treasury and Ministers you help to put pressure on the right people and help us make a more powerful argument when we are in front of the right people. Unsure about how to write to your MP? See below… General letter (newly updated) for you to use when contacting your MP with regards to support for independent breweries during the Covid-19 pandemic here Specific letter on licensing for those brewers who don’t have an off-licence here Unsure of who to email? Find your MP here

Be proud to be an independent brewery SIBA Members, we would encourage you to download the Independence seal via the Toolbox and if you are bottling beer then make use of the new SIBA Assured Independent printed crown caps, exclusively for SIBA members, exclusively by Croxsons. Logos: Via the Members' Toolbox Caps: croxsons.com/our-products/siba/

Good to Go Standards The “We’re Good To Go” scheme is the official UK mark to signal that a tourism and hospitality business has worked hard to follow Government and industry COVID-19 guidelines and has a process in place to maintain cleanliness and aid social distancing. Please sign up here: https://goodtogo.visitbritain.com/

www.siba.co.uk | SIBA Independent Brewer | Autumn 2020

Coronavirus: business support The latest Government and industry schemes and support to assist small brewers

'Future Fund' launched The Government has launched the Future Fund aimed at supporting UK-based companies who can now apply for a convertible loan of between £125,000 and £5 million, to support continued growth and innovation. These convertible loans may be a suitable option for businesses that typically rely on equity investment and are unable to access other government business support programmes because they are either prerevenue or pre-profit. Further information can be found here: https://www.gov.uk/government/news/ future-fund-launches-today

Business Support Helpline updated The Business Support Helpline number in England has changed to FREEPHONE 0800 998 1098. The helpline provides free, impartial business support and signposting services to businesses in England – which currently includes business advice on Covid-19. You can also find free support, advice and sources of finance through your local growth hub or speak to an advisor on webchat about support for your business.

Business support helpline

The Business Support Scotland helpline is 0300 303 0660, Business Wales helpline is 0330 060 300 and the Invest Northern Ireland helpline is 0800 181 4422.

Growth Hubs

The online service you use to reclaim Statutory Sick Pay (SSP) is now available here: https://www.gov.uk/guidance/ claim-back-statutory-sick-pay-paid-toemployees-due-to-coronavirus-covid-19

HMRC Helpline Webinars

The Skills Toolkit Find a Job service There are a range of other resources available though, so check out the full detail here.

Find out how to apply here: https://www. gov.uk/guidance/future-fund Make claims via the Coronavirus Statutory Sick Pay Rebate Scheme If you're an employer, find out if you can use the Coronavirus Statutory Sick Pay Rebate Scheme to reclaim employees' coronavirusrelated Statutory Sick Pay (SSP).

Additional government resources to support your business

£40million Northern Ireland Micro-business Hardship Fund The NI Micro-business Hardship Fund opened to application in May. The grant scheme is targeted at businesses with one to nine employees facing immediate cashflow difficulties due to Covid-19 and who have so far been unable to access other regional and national support measures. More info here: https://www. nibusinessinfo.co.uk/content/ coronavirus-ni-micro-business-hardshipfund Reminder: Find out what coronavirus financial support is available for your business Coronavirus (COVID-19) support is available to employers and the self-employed and you may be eligible for loans, tax relief and cash grants, whether your business is open or closed. The Government's business support finder tool is a quick way to see what support is available for you and your business. https://www.gov.uk/businesscoronavirus-support-finder

Update from the Small Business Commissioner on late payment support It is more important than ever to ensure small businesses are paid on time. Many small businesses are reaching out for assistance, with disputes over delayed payments or in some cases, non-payment because of the financial hardship being experienced by all sectors during this difficult time. As many small business owners are directly or indirectly impacted by Covid-19, they will be eager to get back on their feet, so keeping on top of the business basics and maintaining cashflow by getting the money in for work carried out or goods supplied is paramount. The Small Business Commissioner has helped small businesses recover over £7.2 million owed to them (Dec 17 - May 2020) and £500,000 specifically during the coronavirus crisis. If you’d like more information or help: Click here if you are looking for general advice; Click here if you have a complaint against a firm regarding non-payment; For further information, visit the Small Business Commissioner website; Read case study examples on our website

Autumn 2020 | SIBA Independent Brewer | www.siba.co.uk

Coronavirus: business support

Bounce Back Loans for small and medium sized brewing businesses The Bounce Back Loan scheme helps small and mediumsized businesses to borrow between £2,000 and £50,000. The government guarantees 100% of the loan and there won’t be any fees, interest or repayments due during the first 12 months and loan terms of up to 6 years are available. To apply or for more info visit: https:// www.gov.uk/guidance/apply-for-acoronavirus-bounce-back-loan

What customer data do pubs need to collect? The Information Commissioner's Office (ICO) has now published initial guidance for businesses asked to record and maintain personal data of customers, staff and visitors in support of the test and trace scheme. You can read the (actually very clear and concise) guidance here, but in summary it asks businesses to: A Ask for only what is needed as set out by the Government B Be transparent with customers about what you are doing with the info

Sending your forms to Companies House during the coronavirus outbreak Companies House have introduced a temporary service to Upload a document to Companies House during the coronavirus outbreak. Read the guidance to find out which documents you can upload using the upload service. Companies House is continually working to improve the service. As this service is updated, it will include more document types and features such as acknowledgments and payments. Online service: Upload a document to Companies House About the upload service

C Carefully store the data and keep it secure D Don't use it for other purposes, such as marketing or analytics etc E Erase it in line with government guidance You can read the guidance here in full. This comes in support of New guidelines published by the Department of Health and Social Care which sets the simple steps pubs, restaurants, cinemas and similar venues can all take to support the nation NHS Test and Trace Service to contain outbreaks before they occur, preventing the return of lockdown measures and helping to protect the public and save lives.

Upload service roadmap This service will not be available for Companies House documents you can already send online and you must use existing online services to: file your accounts file your confirmation statement make changes to your company close your company

The information provided in this guide was correct at the time of going to print in early September but is subject to change, so please do regularly check SIBA’s Coronavirus information hub on our website at www.siba.co.uk/ Coronavirus for the latest update

Important info regarding deferred VAT payments The VAT payments deferral scheme ended on 30 June 2020. If you’re a UK VAT-registered business that deferred VAT payments between 20 March 2020 and 30 June 2020, you should now have set-up cancelled Direct Debits in enough time for HMRC to take payment and have continued to submit VAT returns as normal, and on time. If you have not done this then you should contact HMRC as soon as possible. You must pay the VAT in full on payments due after 30 June Any VAT payments you have deferred between 20 March and 30 June should be paid in full on or before 31 March 2021. For more information see Pay your VAT bill, or visit the main VAT deferral page here.

Thousands of business advisers to offer free services to small firms Thousands of expert professional and business services advisers have signed up to offer free online advice to help small businesses bounce back from coronavirus (COVID-19). The Recovery Advice for Business scheme, supported by the government and hosted on the Enterprise Nation website, will give small firms access to free, one-to-one advice with an expert adviser to help them through the coronavirus pandemic and to prepare for long-term recovery. The platform is now live. Read more here Continued on page 25

www.siba.co.uk | SIBA Independent Brewer | Autumn 2020

EXCITING NEWS FOR AFICIONADOS COMING SOON

www.abvickers.com

www.lallemandbrewing.com

Coronavirus: business support The latest Government and industry schemes and support to assist small brewers

NHS help for looking after mental wellbeing during Covid-19 "Now more than ever, every mind matters"

The Drinks Trust Increases Wellness Services Trade charity The Drinks Trust has expanded its wellness services as a reaction to the growing number of industry issues with mental health. Lockdown, uncertainty and financial hardship can trigger wellness issues like depression and insomnia and the new services from the Drinks Trust are aimed at tackling this and supporting drinks industry workers through this challenging time. The new services include: Wellness Guidance & Tools Complimentary Talking Therapies; telephone, text and video Sleep & Insomnia Treatment; from the UK’s leading specialists Mindful Drinking Programme; to promote a healthy approach to consumption Register now for a free sleep assessment with the opportunity to qualify for support to improve your sleep, should it be required. This online service is delivered by Sleepstation, the leading UK provider of sleep and insomnia treatment to the NHS. Anyone looking to improve their sleep will have access to a range of tools and resources via their digital health platform which includes a secure online messaging service providing you direct access to their team of doctors, sleep experts and sleep coaches. These services will all be supported by The Drinks Trust helpline (0800 915 4610), set up in 2017, which will act as a conduit and referral system to people applying. For those who would prefer not to speak to someone, all of these services will be accessible through The Drinks Trust website.

Licensed Trade Charity: How they can help The Licensed Trade Charity's free helpline is open 24/7/365 on 0808 801 0550 for professional advice on any issues you may have, health, money or otherwise. Message from LTC: "We understand that the hospitality sector has already been impacted and will be further hit hard in the coming months, especially as the Government has increased social distancing and self-isolation measures. The Licensed Trade Charity stands strong in this sea of uncertainty offering support to licensed trade people and the good news is that a lot of these issues are not new to us, we have been supporting licensed trade people for many years." Some of the support they can offer: • Short term hardship grants* for those in extreme financial hardship are available to licensed trade people. • Financial support* with rent or mortgage interest arrears and if you are at threat of losing your accommodation we can give practical help. • Emotional support for any worries that you and your family are experiencing in the current economic climate. • Practical advice provided by trained CAB specialists giving guidance on varied issues • Mental (or emotional) Well-being.

In light of the challenging times we all face with the coronavirus (Covid-19) outbreak, the NHS has released new tips and advice on looking after your mental wellbeing while at home, including advice on dealing with stress, low mood, anxiety and bereavement. Tips such as maintaining contact with friends and family; keeping a regular routine and sleeping pattern; looking after your body; talking about your worries; staying on top of difficult feelings and managing unhelpful thoughts are some of the new NHS expert tips featured on the Every Mind Matters platform. Also included on the website is advice for working from home and for parents worried about children during this time. On the website, people can also get their own free personal ‘Mind Plan’. The online tool asks a short number of questions and provides the user with tailored mental wellbeing advice. Over 1.8 million people have already received personalised mind plans to date since October 2019. To help get the vital message out there that support is available during this time - and that we are in this together - a new short film has been created which is narrated by Their Royal Highnesses The Duke and Duchess of Cambridge. The film features a range of people whose lives have been affected by COVID-19, aiming to inspire and encourage everyone to take care of their mental wellbeing during the coronavirus outbreak, and seek support as needed. Visit https://www.nhs.uk/oneyou/everymind-matters/ to get your own Mind Plan.

Helpline is 24/7/365 - 0808 801 0550 Website has some useful links https://www.licensedtradecharity.org. uk/coronavirus-advice/ The benefits calculator is really useful https://www.licensedtradecharity.org. uk/benefits-calculator/

www.siba.co.uk | SIBA Independent Brewer | Autumn 2020

Comment: Mark Dredge

Beer & Food Matching (v) Acclaimed beer writer and presenter Mark Dredge has switched to a vegan diet….and it’s led him to the realisation that the beer industry is far less adventurous than it needs to be when it comes to food and beer pairing…

I’ve been thinking a lot about beer and food. That’s nothing new for me, having written a couple of books and lots of articles about beer and food, but what is new are the foods I’m thinking about, because I now eat a vegan diet. As a champion of beer and food pairing, that’s left a heifer-sized hole in my go-to matches for different beers; there’s no more porter and barbecued ribs for me, no Helles and schnitzel, or roast beef and bitter, and no IPA with fried chicken. And I’ve never loved beer and food more. I’d got complacent, and combinations had become boringly rote; I knew which styles tasted good with different dishes and could just cruise along without thinking about it. But with no animal products I started cooking different things, I drank more widely, I consumed more curiously, and I found some of the best flavour combinations I’ve ever had. It’s left me looking in on our industry and seeing just how lazily reliant we are on established (meaty) matches, and that doesn’t necessarily engage with a modern beer drinker. The world of beer is built on a foundation of traditions, and we have classic beer styles and places where we drink them alongside local dishes: we go to Munich for a mug of lager and some bratwurst, and we drink bitter in the pub with a scotch egg; it’d be incongruous to have a tikka masala in the beer hall or sushi in the pub. While those beer traditions are important, a new global influence is progressing beer beyond its heritage, and for a lot of drinkers the idea of a bustling Bavarian beer hall or a carpeted British boozer is a novelty, and not necessarily part of their modern beer experience. I think we can argue that modern beer – hazy hoppy beer, the family of IPAs, fruited sours, untraditional lager, dessert-like stouts, great alcohol-free beer

– is currently commanding more attention than the traditional aspects of beer culture, meanwhile we’re constantly welcoming in diversely different drinkers, with diversely different diets. Food is an important gateway through which those new (and also existing) drinkers can gain easier access to beer. With so much beer choice now it can be a baffling, alienating experience to look at shelves of technicolour bottles and cans, or scroll online shops, or read beer menus with dozens of unfamiliar names. You and I might know what a DDH NE DIPA is, or a Galaxy Gose, but to others that’s incomprehensible. Food can be a guiding suggestion which gives something relatable to go with a beer which might not be understood, and pairings listed on labels and on websites are helpful to a lot of people. Food is an important gateway through which those new (and also existing) drinkers can gain easier access to beer. Yet where the beer industry is fast to bring out a new on-trend beer, it’s slow to change its reliance on animal products for food pairings. The truth about beer and food pairing is that, with a few exceptions like oysters, oily fish and strong cheeses, we’re not matching beers to the protein anyway. You can make a curry and add pork, prawns or tofu, and the protein makes no difference to the beer we have with it, likewise a bean chilli and a beef one want the same beer. We don’t need to be revolutionary here, we just need to be more open-minded. It’s brilliant to see the increase in meat alternatives in the supermarkets, which suit the growing numbers of us eating more (or only) veggie and vegan meals at home,

while we’re seeing veganised versions of classic pub grub and bar food on menus around the country: sausage and mash, pies, curries, nut roasts, battered tofu ‘fish’ and chips, pulled jackfruit, meatstyle burgers, hot dog, mac and cheese, cauliflower wings, and more. This isn’t green goddess veganism; this is beer food. I’ve had a lot of hazy hoppy beers recently (who hasn’t) and they are surprisingly versatile with food, happy with coconutbased curries and daal, Vietnamese salads, banh mi, bean burritos with guacamole, salt and pepper tofu, Middle East-style mezze, citrus cakes, and much more. I’ve also revisited the classic styles: Belgian dubbel with a vegan lasagne or Bolognese; best bitter with Thai noodles or Thai green curry; brown ales with roasted cauliflower; pale ales with roasted veg pizza; porter with mushroom and ale pie or Chinese dumplings; golden ale with hummus and roast veg; light sour beers with tacos, and sweeter sours with brownies; double IPAs with smoked tofu sandwiches; amber ale with vegan cauliflower cheese; gueuze with spaghetti, tomato and basil; pilsner with veggie jalfrezi; your favourite beer with Quorn chicken nuggets. A lot of these are familiar pairings to a lot of us, and while we’ve lost the meat and dairy, we definitely haven’t lost anything in how well they taste together. Beer – a plant-based drink, let’s not forget – does taste great with meat, we all appreciate that, but it tastes great with a lot more things too, and as we welcome in more drinkers, with varied food preferences, it’s time to broaden how we think and talk about beer and food. Mark Dredge is a writer and presenter. His books include Beer & Food, A Brief History of Lager and the upcoming Beer & Veg. Follow him online @MarkDredge.

www.siba.co.uk | SIBA Independent Brewer | Autumn 2020

Big Interview: Mike Wood MP

The Big Interview: Mike Wood MP, Chairman of the All-Party Parliamentary Beer Group

Autumn 2020 | SIBA Independent Brewer | www.siba.co.uk

Big Interview: Mike Wood MP

It is now three years since Mike Wood MP was elected as Chairman of the All-Party Parliamentary Beer Group, and to say it has been an eventful period for both politics and the beer industry would be a very large understatement! Since taking over the role, Mike has led the charge when it comes to fighting for a more equal playing field for beer and pubs in terms of taxation, leading two key debates on the subject in Parliament over the last 18 months. More recently, the Beer Group has been instrumental in bringing together all the key trade associations, including SIBA, as part of the One Voice Group which has met (virtually!) twice a week throughout the Covid crisis in order to share views and challenges and ensure that the whole industry is speaking in unison when it comes to raising issues with Government. This unity, says Mike, has been a major force behind much of the support that hospitality has received from Westminster over the last six months and is an effective way of

communicating the trade’s needs. It is also demonstrative of the positive image most MPs now have of the role pubs and small brewers play in their constituency life. The relationship between individual brewers and their own local MPs is now vital in pushing home the need for sector-specific support for small brewers, according to Mike, who is urging brewers to make contact with their MP and tell their story so that they can be fully represented in Parliament. Independent Brewer’s Editor Caroline Nodder spoke to Mike to find out more about his first three years as Beer Group Chair and his views on the many challenges small brewers are currently facing… Continued on page 31

www.siba.co.uk | SIBA Independent Brewer | Autumn 2020

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Big Interview: Mike Wood MP

Left: Mike presents Purity's Flo Vialan with the Brewer of the Year award at the annual All-Party Parliamentary Beer Group Dinner in 2017 Below: Mike launching the Parliamentary debate on the taxation of beer and pubs earlier this year.

You have always been passionate about beer and brewing, how did your interest in the sector begin? “I grew up in the Black Country which is home to some fantastic brewers and wonderful pubs. I think it was just about inevitable that I would become a beer lover!” We last caught up with you for this magazine in 2017 when you had just taken over as Beer Group Chair. Tell us a bit about your first three years in the role. “For a beer fan, being Chairman of the Beer Group is a great chance to start to understand the industry from the inside. I love meeting brewers and pub operators and learning about the reality of making and selling beer. Some of the highlights: visiting breweries on the Bermondsey Mile and the tasting of craft beers and artisan cheeses we held in partnership with the National Farmers Union. I was also very proud of the debate that I secured in Parliament just before the lockdown to discuss the taxation of beer and pubs. Over 40 MPs spoke from all the main political parties and every single MP that spoke called on the Government to level the tax playing field for beer and pubs.” What particular issues have you been focussed on with the Beer Group since you took the helm? “The main focus is for politicians and ministers to understand that beer and pubs are a force for good in the UK. They make an enormous economic contribution in terms of jobs, exports, tourism and tax income for the Treasury. But, just as important, the pub is at the heart of the community. Loneliness is becoming an ever-increasing problem for society and the NHS. You don’t make proper friends on social media, you do in the pub.

So why do pubs pay a third of their turnover in tax when Facebook pays less than 2%?” Who do you work most closely with in the brewing sector and how does that relationship work? “My first point of contact is Paul Hegarty who is the Beer Group’s secretary and arranges the Beer Group’s programme of activity. But being Beer Group Chairman has allowed me to meet and get to know a large number of people from the sector. Trade bodies, brewers, pub owners. It’s probably not surprising that brewing is a very sociable industry and this has allowed brewers to build a very effective network of friends and supporters in Parliament.” I always urge every brewer to get to know their MP and particularly now to let them know how things are going during the Covid crisis. What’s going well? Where are the problems? There has been a lot of political upheaval over the last few years, how has this affected you and the Beer Group? “Surprisingly, the political upheaval has probably helped. As one MP said in the debate on beer taxation, it is really good to be able to talk about something that we all agree on! The fact that Government has singled out pubs for special support during the Covid crisis highlights that we have been successful in landing the message that pubs play such a vital role both economically and in our communities.”

What support have you been able to offer through the Beer Group and also as an MP? “There is an informal grouping called the One Voice Group that is organised by the Beer Group and brings together SIBA, the BBPA, UK Hospitality, the BII, Pub is the Hub and CAMRA. They have been meeting twice a week during the crisis responding to issues as they arise and ensuring that the industry is sending out a common message. Paul Hegarty briefs me after these meetings which allows me to speak to relevant ministers about hot topics. Difficulty in obtaining loans from banks; local authorities that delayed payment of grants; the failure of insurance companies to pay out on policies; and difficulties in destroying spoiled beer in cellars being just some that spring to mind. I have been very impressed by how well the industry has stuck together in presenting its case to Government. They have emphasised the enormous threat to jobs and thanked Government for its support. But they have not been afraid to highlight the “gaps” where more support is needed. What I am hearing now is that whilst reopening is going well, many businesses are not yet breaking even. I am telling Ministers it will probably take a year to 18 months before things get back to some semblance of normality.” Continued on page 31

www.siba.co.uk | SIBA Independent Brewer | Autumn 2020

Big Interview: Mike Wood MP

Mike opening a pub in his constituency

How can brewers keep up a relationship with their local MP during these challenging times?

Do you feel small brewers are being well represented to Government when it comes to lobbying?

What is your view on the recent announcement of proposed changes to Small Breweries’ Relief?

“I always urge every brewer to get to know their MP and particularly now to let them know how things are going during the Covid crisis. What’s going well? Where are the problems? We all want thriving businesses in our constituencies and do everything we can to support them. But we can only do that if we know you are there and what issues you face. I can assure you that if I am invited to a brewery it is always at the top of the engagement list. And I am sure that will be true for a lot of my colleagues in Parliament!”

“The industry is very lucky to have some very effective trade bodies that lobby on specific policies whether it be beer duty, business rates, the Deposit Return Scheme, sugar taxes. The list is endless. But nothing is more effective than MPs understanding how their local brewers play a vital role in their constituency. Surprisingly many small and medium sized companies can be as good (and sometimes better) than the big boys in building relationships with their local MPs. Time and again I see MPs proudly singing the praises of their local brewery in debates and calling on Government to support the sector. This ground swell of political good will make it much easier for trade associations to argue their case. Just about every MP in the country has at least one brewery in their constituency. This presents a fantastic opportunity to build an even more powerful body of support in the House.”

“I am always slightly nervous talking about SBR as it’s about the only issue that makes Brexit seem uncontroversial! I think everyone agrees that it has an enormous effect in stimulating the UK’s brewing scene. UK beer is so much more diverse and interesting now than 20 years ago. Most people also agree that SBR needs reform as the cliff edge penalises those slightly larger brewers that don’t get the full benefits but don’t enjoy the vast economies of scale of the really big producers. Where it becomes controversial is what good looks like, with people having widely differing views depending on the size of their business. In July, the Treasury announced that they plan to reform SBR but haven’t given the detail of what this might look like. I think we all agree on the need to find a fair way to smooth the curve.”

What are your concerns for the future of the brewing sector now lockdown is being eased? “There are so many unknowns, it’s a brave man who makes a prediction. I think Covid will probably accelerate trends that were already happening (internet shopping, working from home). Over the years, UK brewers have demonstrated their enormous creativity in adapting to changes in society and I am confident that you will do this again. The good news is the Government has shown that it recognises the importance of pubs and hospitality to jobs and the economy. It’s important to keep on reminding them that beer and pubs are sectors with a great future not just a great past. The Government has given some very generous help for hospitality but I know many brewers feel that they have missed out. Politically it is so much easier to support pubs than to be accused of encouraging people to drink. There is also a recognition that supermarket beer sales skyrocketed during lockdown so it will really help your case if you argue for policies targeting help at beer sold in pubs.”

Is there more that brewers could do to work with the Beer Group on current challenges? “It always surprises me how good brewers are at hiding their light under a bushel. You do fantastic things – making great beer, employing lots of people, exporting, reducing your environmental impact, developing great tasting low alcohol beers. All the things that politicians love! Some companies are really good at promoting this but there are so many that never seem to get around to it. I would urge every brewer in the country to get to know their MP and make them proud to represent your brewery in Parliament.”

Have you been involved in discussions on the wider review of beer duty? “The formal consultation won’t start until later this year but taxation of beer and pubs has been at the forefront of Beer Group activity for the three years since I became Chairman. For instance, I have led two Parliamentary debates to discuss taxation over the last 18 months. Last year, I hosted a Chairman’s dinner with Robert Jenrick when he was Exchequer Secretary to the Treasury to discuss how beer is taxed with representatives of the industry. Only last month I had a long chat with his successor, Kemi Badenoch. I can assure you that she is fully aware of the very heavy tax burden on UK beer and pubs!” Continued on page 35

www.siba.co.uk | SIBA Independent Brewer | Autumn 2020

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Big Interview: Mike Wood MP

Mike launching the Beer Group Inquiry into “Unlocking Pubs Potential” in February 2020 in Westminster

Where do you stand on business rates reform? “The Beer Group published its Inquiry into “Unlocking Pubs Potential” in February this year. We heard how beer sales are disproportionately higher in pubs than in the off-trade. What’s good for pubs is good for beer – and vice versa. Business rates was probably the number one issue that seems to be holding pubs back. The former Labour Vice Chair of the Beer Group, Ruth Smeeth, was always very fond of highlighting that the pubs in Stoke on Trent pay more in business rates than Amazon pays in tax in the whole of the UK! I am delighted that the Government has committed to a fundamental review of business rates and will be arguing strongly that the new tech companies need to pay their fair share.” Do you think the Coronavirus outbreak will change beer drinking habits permanently? “People’s drinking habits have been changing for as long as I can remember and would have carried on changing even in the absence of Covid. I get the impression that the pandemic has accelerated changes that were happening anyway. In the end the answer to this question lies in the hands of the UK’s brewers and

licensees. Those that adapt and innovate will do well and those that don’t will lose out. I see threats but I see opportunities. There will be less international travel for several years so the staycation market is a great opportunity. I suspect many people will not return to commuting into the office every day so local brewers and local pubs will have a great opportunity to cater for people at the end of a busy day on Zoom.” The big opportunity for UK brewers is that the UK will no longer be subject to the EU Duty Directive which I have always thought was anti-beer – and anti-pub. Is there anything brewers should be doing now to prepare for the end of the Brexit transition period? “The big opportunity for UK brewers is that the UK will no longer be subject to the EU Duty Directive which I have always thought was anti-beer – and anti-pub. The combination of beer duty, business rates and VAT means that a UK drinker pays about twice as much

tax when they buy a beer in a pub than from a supermarket. In Australia, there is a lower rate of duty for draught beer. This is not currently allowed under EU law but could really help stimulate the sale of draught beer in pubs – which would be good for both pubs and brewers. I’d speak to your local MP and highlight the opportunity to introduce fairer tax for beer and pubs as we leave the EU.” Do you support the idea of Deposit Return Schemes? “After the David Attenborough documentary it is very difficult to oppose something that is intended to reduce the harm caused by packaging waste. I would urge brewers to be a part of the solution rather than the problem. I have invited Rebecca Pow MP, the DEFRA minister responsible for introducing the DRS legislation, to a Beer Group meeting this month (September) to discuss the proposal and ensure that there aren’t unintended consequences. Of course, I will be reminding her that the greenest way to enjoy a beer is to drink draught in a pub!” Continued on page 37

www.siba.co.uk | SIBA Independent Brewer | Autumn 2020

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Big Interview: Mike Wood MP

Mike lobbying the Chancellor for a tax break to help struggling pubs in 2017 with SIBA's then head of public affairs James Calder (far left)

There is concern among small brewers about the potential cost of compulsory calorie labelling on draught and packaged beer. Is this an issue you are aware of? “Rather like DRS, this is an issue that isn’t going to go away. The Covid crisis has highlighted the UK’s weight problem and the Prime Minister is determined to do something about it. With all these issues, it is about the industry engaging with ministers and officials to develop ways to reduce the problem without unduly hurting business. I don’t think the obesity problem is really about beer. During the lockdown I managed to lose quite a bit of weight. It was a matter of a healthier diet and more exercise – not drinking less beer.” You have been involved in judging SIBA Regional Beer Competitions in the past, what is your view of the progress UK craft beer has made over recent years? “The UK brewing industry is vastly more exciting now than it was even 10 years ago. When I first started drinking in pubs the choice was often just bitter, lager or Guinness. You look at the vast variety of beers available in pubs and supermarkets now. It’s a completely different world. SIBA members have played a pivotal role in the reinvention of UK beer and maybe stimulated the larger players to up their game in offering a more exciting portfolio of beers.”

Have you been back to any pubs and breweries since they re-opened? “Yes - on the first day. And even better, last weekend it was my local’s first pub quiz since the lockdown and my team won due to our intimate knowledge of cast members of the Carry-On films!” The UK brewing industry is vastly more exciting now than it was even 10 years ago. When I first started drinking in pubs the choice was often just bitter, lager or Guinness. What advice would you give to small brewers as they emerge from lockdown? “I think it would be a bit of a cheek for an MP to try to tell a brewer how to run their business! Prior to the lockdown, UK brewers showed how good they were at making and selling great beer and I am certain you will adapt to the new environment. I know you are extremely pressured – both financially and with your time. My one bit of advice would be don’t take your eye off the political ball. The fact that Government has singled out pubs and hospitality for support during the Covid crisis is testament to your success in building the sector’s reputation prior to lockdown. Make sure that politicians continue

to understand that beer and pubs are a vital part of the solution as the country starts to recover from this national emergency.” What is your favourite beer and (in an ideal world) where would you most like to drink it? “I have three breweries in my constituency so this is a very dangerous question. So, let’s just say, I have a shortlist of three! And my favourite pub has to be the Wellington in Birmingham as that’s where I met my wife.”

www.siba.co.uk | SIBA Independent Brewer | Autumn 2020

Business profile: Nomadic Beers

Nomadic Beers With a PhD in chemistry, Dr Katie Marriott made the leap from academia to hands on brewing after developing a passion for real ale while at University. Following a few years as an active member of her local CAMRA branch, Katie met now Head Brewer Ross Nicholson while they were both working in another brewery, and they decided to take the plunge and start their own business, using equipment in the basement of Leeds pub the Fox and Newt. Expanding and moving to their own premises, Nomadic shook off the gypsy brewing roots which gave it its name and doubled capacity at the new site in Sheepscar. The brewery pre-Covid was selling almost 100% cask with a tiny amount of keg and the occasional run of bottles – and sales were all trade and wholesale with no direct to consumer channels. So it was a bit of a shock to the system when at the start of lockdown sales ground to a halt and Katie was faced with the dilemma of what to do with the cask

Autumn 2020 | SIBA Independent Brewer | www.siba.co.uk

already produced and waiting for collection. Swift decision making was essential, and within three days the beer was re-packaged in bag-in-box format and the brewery was making use of a Temporary Event Notice handily already in place for the taproom the following week to sell direct to the public. Shortly afterwards a new Premises Licence was in place, and the Nomadic webshop was up and running, with trusty delivery van Gee Gee making home deliveries to the local area and a courier service taking the beer national. While this quick thinking hasn’t offset the devastating loss of trade caused by the pandemic it has allowed the business to keep going and ensured the brewery was not forced to flush all that unwanted cask down the drain. Katie spoke to Independent Brewer’s Caroline Nodder about how she and the business have been coping since the outbreak began…

Business profile: Nomadic Beers

Brewery Basics

Name: Nomadic Beers Founded: 2016 Location: Sheepscar, Leeds Owner: Dr Katie Marriott Capacity: 13hl Brewing team: 1 Staff: 3 Key beers: Pale (pale ale - 3.8% ABV), Strider (bitter - 4.4% ABV) & Bandit (American pale - 4.8% ABV) Current Production(hl) and split (cask, keg, small pack): 600hl (99% cask, 1% keg – pre Covid)

How did you come to launch Nomadic and how has the business developed since then? “My interest in beer probably started when I was a student. I joined the real ale society and shortly after joined CAMRA. I was quite active for quite a few years in CAMRA, basically until the business didn’t allow as much free time and I had to step down. I also did a bit regionally as well, I was the regional young members coordinator for a while. How I got into brewing I have no idea really – one day I had a job and the next day I had a brewery! I met Ross [Nicholson, Head Brewer] when we were both working at another brewery – I was the Assistant Brewer and Ross was the Head Brewer. But where we were they didn’t really have the right ethos for us so we left there and decided to set up on our own. That was in 2016, so Ross has got I think 12 years of brewing experience now, he had worked at various different places before coming to Nomadic. So, we started off brewing in the Burley Street brewhouse which was in the basement of the Fox and Newt pub in Leeds. We were there for probably about 14 or 15 months before we decided we needed somewhere a bit bigger. We were also brewing the pub’s house beers too, so we needed more space for us. Then we expanded and moved to Sheepscar and doubled capacity and increased production. That is where we got to at the beginning of 2020. We moved in August 2018 and had the new kit fitted at the end of that year so we had only been at the new site for about 12 months when Covid hit.”

What is your brewing ethos? “We mainly do cask beer and we generally don’t jump on the hype beer bandwagon, we are more about traditional styles with a bit of a modern twist. Our Strider is the best seller and it is a traditional bitter, but we use modern hops in it. We are also very hands on, so when we got our new kit is wasn’t about pushing a button and going, we still have to get into the mash tun to dig it out and it is still very much a manual labour of love. Part of the ethos too is about ‘Everyone is Welcome’ so in our brewery and in our taproom we have all the ‘Everyone is Welcome’ initiative posters up, basically saying we are a safe space and we try and put that message into our beers as well. They are all vegan, we don’t use lactose, we don’t use isinglass – we just try and be as accessible as possible.”

Describe your business as it was at the start of 2020. “At the beginning of the year we were very much cask led with almost 100% going to trade and wholesale. We did very little direct to the general public, and we mainly supplied to West Yorkshire with monthly runs to Manchester

and Newcastle. We had just started to look for some new team members – a sales person and a brewing assistant – but then February happened and March happened.”

How have you had to adapt your business to meet the challenges of 2020? “It was an extremely steep learning curve for me. All the trade sales disappeared overnight and we had to go from business to business to business to customer in the space of about three days. I got some bag-in-boxes delivered and we just started pre-packaging our casks into bag-in-boxes and moving into business to customer sales. We used to do monthly taprooms and we were quite lucky that we had a Temporary Event Notice (TEN) for the following week when we were meant to be having a taproom. So we could use that to sell to the general public. We mainly do cask beer and we generally don’t jump on the hype beer bandwagon, we are more about traditional styles with a bit of a modern twist. We ran on TENs for several weeks and then we started to apply for our Premises Licence when it because clear that this wasn’t going to be a short term lockdown. We were lucky and got that, we had quite an easy run of it, we are in quite a heavily industrialised area so we didn’t have to battle with residents or anything like that. It was quite an easy application for us. So we started doing what we call ‘Gee Gee’s Home Delivery Service’. Gee Gee is our beloved green van, and she is called the Green Goddess or Gee Gee to her friends! She is very much our mascot as well as our delivery van, so we started doing deliveries to Leeds and parts of Bradford. They went really well, so we opened up an online shop so that I would have less admin to do – it is surprising how much admin there is when people are emailing in orders. Customer service style between the trade and public is completely different but we managed to turn it around really quickly – it took about three days to get the beer into bag-in-boxes so we could run on the TENs and then once we got our Premises Licence that was maybe four or five weeks to set everything up and we can now do click-and-collect and national courier service to mainland UK. If you’d told me in January I’d be doing all this I probably would have just laughed at you!” Continued on page 41

www.siba.co.uk | SIBA Independent Brewer | Autumn 2020

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Business profile: Nomadic Beers

How successful has your new business model been during the pandemic? “The shop has been absolutely fantastic during the pandemic and the local support that we have got has been phenomenal, from the people that are getting home deliveries to the click-and-collect, but it is still not what we were doing on the trade side of things. The minimum number of casks going out each week was probably 20, and that was a really bad week pre-chaos. And even with the bag-inboxes we were probably only doing 10 casks a week maximum, so it is still not enough but it has kept us above water and we are so grateful for all the local support we have had it has been awesome. Now after lockdown has been eased we are still doing the home deliveries, because a lot of our customers are still shielding, and we didn’t want to cut them off. We will carry on with that until people don’t want it. The shop is now open Tuesday to Saturday so you can walk in or click-and-collect. And the taproom is open Friday evenings and Saturday from midday until about 8pm.”

What financial support have you received as a business so far during this crisis, and will you need further support in the future? “We got the business rates grant and Ross was furloughed so we got the furlough support. We also applied for a bounceback loan more recently that we got. We are now looking at the local Council who are doing some additional grants to help you get your business back to where it was or to help you diversify, so we are hoping to get a grant to help us get a conditioning tank so we can improve and grow our small pack and hopefully get canning on the go which would be absolutely amazing. At the moment we bottle in-house so we do it all ourselves and put the labels on ourselves which is very labour intensive.”

Is the Government doing enough to support businesses like yours, if not then what more could they do? “We are obviously very thankful for the grants – they helped, and without them we would not be here now. Especially the furlough scheme which meant I didn’t have to tell Ross to go and find another job. He has got a young family and his other half has been working from home so this has helped them out with childcare which has been fantastic. The shop has been fantastic during the pandemic and the local support that we have got has been phenomenal

But obviously people are still very stressed, there is still a lot of uncertainty about what is going to happen, a lot of media reports that don’t seem to be based on evidence, and the Small Breweries’ Relief chaos has now added to that. The timing for that could not have been worse if they had tried. The UK already has one of the highest tax rates in the EU if not the world. We are quite lucky in that if we did, for example, have a local lockdown again we might be able to carry on our home deliveries. But it is still very stressful living with the uncertainty.”

How have you adapted your shop and taproom post-lockdown? “Before in our taproom you could come and stand at the bar which is where most people hung around because you could get a good view of the brew kit. But that bit was quite narrow so we have had to cordon that off. We have put in another bar – we tried doing full table service when we first opened but people really wanted to come to the bar to choose a beer so we have tried to make the space as normal as possible. It is seated, but you can walk up to the bar, order the drinks, pay and then we ask them to sit down and we bring the drinks to them. We have also got an outside licence. Our neighbour is actually Enterprise Car Rentals so it is literally a bit of a carpark! But they are kind enough to move some of the cars out of the way so that we can put tables and chairs outside and I have put up some bunting just to make it a bit more welcoming. In the shop it is quite a weird one, because people have to wear masks if they are coming in to buy beer or pick up click-andcollect, but if they are coming to sit in they don’t have to, even though they are walking in the same entrance. It is very bizarre.” Continued on page 43

www.siba.co.uk | SIBA Independent Brewer | Autumn 2020

SPOSTH I

VARN I

Business profile: Nomadic Beers

You run regular open nights at your taproom, what are those and how successful have they been?

You run a ‘fan club’ for regular Nomadic beer drinkers. How does that work?

“Before the chaos we were open once a month – usually on a Saturday – and we tried to run a few themed things throughout the year. My favourite was our annual conker tournament in September. People bring their conkers along – adults and children – and we have a really naff trophy I made out of some conkers and a piece of wood I found at the brewery which the winner from last year has now painted up to look a bit more snazzy! We have also had a dog show, a hop picking weigh in where we work with a local hop growing cooperative, we just try and do a lot of different things really. Now we are trying to figure out how we can run these things with social distancing. We are starting up Food Fridays so we are having different food trucks come to the brewery so we have street food at the taproom, and we will also be doing takeaway as well so if people still don’t feel comfortable sitting in they can come and get their food and their beer and take it home. We are also trying to do some joint events, so we have Caps Off brewery from Bishop Auckland coming along in September with some beers of theirs, and we will try and get another brewery in for October.”

“Yes it’s called Gee Gee’s Gang – they have been absolutely fantastic as well because a lot of them have said they don’t want to use their discount at the moment which is really sweet of them. They pay a subscription fee of £35 for the year and then they get an exclusive tshirt and 10% off at the taproom and at any other events like the farmers’ markets we do. They also get access to new beers and merch before non-members. We were planning to do some exclusive taproom nights and offer a chance to brew with us but obviously then Covid hit.”

You have collaborated with other local businesses, such as your beer made from leftover bagels from a local bakery. What opportunities do collaborations like that present?

We are starting up Food Fridays so we are having different food trucks come to the brewery so we have street food at the taproom those and brewed a beer with them. We have plans to work with them again once things calm down. We brewed a pale ale with their plain bagels and I am hoping to do a brown beer with their wholemeal bagels. We love a collaboration, whether it is with a local business or someone further away. You always learn something.” Continued on page 45

“We have done a couple of brews now with bread – and Bagel Nash are just across the road, so when they are producing their cinnamon bagels we can actually smell them which is amazing! So I contacted them to see if they wanted to do something. They have misshapen bagels that are just not quite pretty enough to go into the shop, so we got hold of some of www.siba.co.uk | SIBA Independent Brewer | Autumn 2020

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Business profile: Nomadic Beers

What are your key concerns as a business at the current time and how are you planning for a seemingly uncertain future? “For us, because we are cask orientated we are really just hoping that we get better footfall in pubs. Pubs are being very careful about cask at the moment because it has a shorter shelf life so not every handpull is back up and running. We have done a few kegs but we are not really known for them, and generally they are going in to our taproom at the moment. We do want to do more in keg. That is also why we want to get the new conditioning tank which will make it easier to keg. There is also a lot of concern about the second wave, whether we get a local lockdown or whether we get another national lockdown. Also what financial support there might be if there is another lockdown – it is really just all the unknowns that are concerning us at the moment. We are planning three months in advance at the moment because we don’t feel we can plan any further than that.”

Are the recently announced proposals to change the threshold for Small Breweries’ Relief going to affect Nomadic? “There are still a lot of unknowns, because the Government has said it is going to do something but not what it is going to be. At full capacity we worked out we would be about 20hl over the 2,100hl limit so it would affect us. Our plan was that we wanted to get up to capacity, we wanted to get a sales person in, a brewers assistant to give Ross some help, we wanted to get a drayman in – basically creating more local jobs. And we got the bigger unit obviously because we wanted to expand into it. But now it is unknown as to whether those things are going to happen. I do wonder if the big boys have forgotten what it’s like to be a little boy.”

Have you taken any positives from the challenges of 2020 so far? “It has forced us to move from b2b to b2c which was something I had never really thought of doing unless we had a pub – and the support of local people during lockdown has just been absolutely fantastic. Not just trade customers but the general public too have really helped us through. Now we have the Premises Licence we can also open the taproom during licensing hours when we want to without having to apply for a TEN every time, and it has also meant we have improved our website as well. The grants as well – there seem to be more grants that we are able to access at the moment. Usually as an older business after about year three the new business grants all disappear.”

What does the next 12 months look like for Nomadic? “We would like to re-brand, and we are looking for a sales person because we would like to expand our team. Hopefully through the sales person more beer will be going out and then we will be able to create a couple more jobs on the brewing team.”

Do you think lockdown has changed consumer attitudes to craft beer? “I think people are more open to trying different beers now that having beer delivered from around the country is a thing. So many more breweries have webshops and do home deliveries now. One thing that has been really nice for me is that people keep coming back to the same beers as well – so we have certain customers who like certain beers and that is nice to see, rather than people wanting new things all the time.”

Who do you most admire in your part of the market at the moment and why? “All the small breweries in Leeds who came together to support each other – so there’s Meanwood Brewery, Anthology Brewing Company, the Crooked Brewing Company and Horsforth Brewery. We are all in a group chat on WhatsApp and they have all been absolutely fantastic. It has been a big help knowing we are not the only people going through a hard time. Then Jan from Marble, even though she is in Manchester not Leeds she has been an absolutely amazing support for Nomadic, and I love the way she runs Marble and the fact they are also so cask orientated. They are the brewery we would love to be! Then I would also say Rachel Auty from Women on Tap. She has done some amazing things bringing awareness to women in beer and the arts. And finally Steph and Nick from Mash Marketing who do our social media. They have been with us since the beginning and we would not be anywhere near where we are now without them. They bring something different to the brewery.”

www.siba.co.uk | SIBA Independent Brewer | Autumn 2020

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Autumn 2020 | SIBA Independent Brewer | www.siba.co.uk

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Supplier viewpoint: The British Hop Association

The Great British Hop Harvest 2020 a year to remember

The British Hop harvest is dramatic, noisy, frenetic and does not last very long. In just a few weeks in September British hop farms will have completed the harvest of one of our oldest, most romantic, most fabulously aromatic British crops. British Hops are grown in two significant regions - Herefordshire & Worcestershire and Kent, Surrey, Sussex & Hampshire. During harvest the whole hop bines (measuring 5-6m in length) are taken out of the hopyards to a “picking” machine, which strips the hop, bine, separates the hop from the leaf and conveys the hops into the kilns where they are dried before being conditioned and baled. September is the month when the hop growing year culminates: from stringing the hop yard in March, training the hop plant in April, through the summer months of pest & disease protection, to ensuring that the hops are ready to harvest in September. Usually it is the weather that defines the success or failure of the hop crop but this year we will remember not the weather, but Covid-19. This year’s weather conditions have been mixed for hops with a very wet winter followed by a long, dry spring and early summer into a cooler and wetter August. Yields look to be average but all the lovely sunshine hours will guarantee wonderful aroma and flavour notes. With lockdown, the pub trade stopped overnight at the end of March and since opening up again in early July on-trade sales have been ok but not back to pre-pandemic levels. Many pubs have significantly reduced their cask ale hand pumps – bad news for cask brewers and for British Hop farmers. And for the farmers the uncertainties included labour availability for training and picking the hops, market demands and now future contract positions. Hops are not a commodity crop, they are grown to order with Merchants and Brewers providing 3-5 year advance contracts which gives growers the certainty they need to grow this high investment crop. It costs £45-50,000 per hectare to establish hops in the field and on most farms the picking and drying infrastructure is insured for between £2-3 million. Covid-19 will create a large hop surplus and raises significant doubt about future contract certainty. The farmers are doing everything they can to ease the situation, with all agreeing not to grow any non-contract hops this year these

decisions were taken in April when the crop had already started to grow. Farmers have reduced their yields and on some farms removed hops altogether. One farm removed 26% of its hop acreage this year to try to reduce their exposure. If farms stop farming hops they will not come back into the industry – the costs are too prohibitive. The growers’ message to hop merchants and brewers is simple: please support the homegrown industry, buy British Hops because they have the lowest carbon footprint, the highest provenance, the greatest range of flavours and aromas and a world-leading breeding programme.

What’s so special about British Hops? It’s all about our unique terroir and breeding British craft brewers often rave about new world American and New Zealand hops. In return overseas craft brewers rave about British Hops. These overseas brewers are now looking to British Hops for their delicate, complex hop aromas to create drinkable session beers such as those using Goldings and Fuggle hops. But they are also seeking the new world British Hops with amazing aroma intensity such as Harlequin, Ernest, Endeavour, Olicana and Jester to make IPA’s and intense flavor beer styles.

For modern hop-forward IPAs British craft brewers should try: • Harlequin® - passionfruit, peach and pineapple • Ernest – Apricot, nectarine, spice • Jester® – intense grapefruit and tropical fruit notes • Olicana® – mango, grapfruit and passionfruit flavours

• Admiral – cooked marmalade, orangey citrus • Bramling Cross – blackcurrant, spicy lemon • Endeavour (a daughter of Cascade) – citrus, summer fruits • Target – sage, spice, citrus Hop farmers livelihoods are in jeopardy and so is the oldest hop breeding programme in the world – the British hop breeding programme, funded solely by a voluntary levy raised from growers. It’s aims are to breed environmentally friendly hops with pest and disease resistance, climate change resilience, new unknown flavours and perfect agronomic traits. Traditional plant breeding takes 10 to 20 years. In the last three years growers have made significant investments in “speed-breeding” techniques by recruiting Klara Hadju in a collaboration with Reading University and East Malling Research. Klara is midway through a three-year project researching molecular marker assisted breeding techniques which will allow new varieties to enter the market in half the time. The British Hop Association was formed by British Hop Growers in 1996 to ensure that the industry had a coordinated approach to its activities and in particular the research and development of new hop varieties through its subsidiary Wye Hops. For more information go to www.britishhops.org.uk

www.siba.co.uk | SIBA Independent Brewer | Autumn 2020

Business profile: Boundary Brewing

Boundary Brewing Belfast is not the obvious choice for anyone wanting to launch a new brewery. For a start, a seemingly archaic regulatory environment exists in Northern Ireland which prevents brewers selling direct to retailers – they have to go through a middle man, thus immediately slashing margins, and on-site taprooms are banned. Add to that one of the most extreme versions of a tied on-trade seen anywhere in the world, with two drinks giants, Heineken and Diageo, laying claim to the vast majority of taps on Northern Irish bars. Then throw in a ban on any new on-trade licences, and you have a situation where you’d almost need to be mad to try and enter the brewing market as an independent. But that is exactly what Boundary Brewing’s co-founders Matthew Dick and Matthew Scrimgeour did back in 2014 when, against all the odds, they brought together a cooperative of over 1,400 people and launched onto the Belfast craft beer scene.

Autumn 2020 | SIBA Independent Brewer | www.siba.co.uk

‘Scene’ is probably too strong a word for the market at that time, as Matthew Dick explains, and indeed the craft beer sector generally has been slower to develop in Northern Ireland than elsewhere, probably as a result of some of the restrictions mentioned here. But as a cooperative, Boundary set out with a strong base of local support behind it and with an ethos born of a desire to rejuvenate some of the more down at heel parts of Belfast and invest in its people and its community – to be a force for good. On the back of that sentiment, the business grew, and began to make a profit, and by the start of 2020 the team was looking ahead at further expansion. Then, of course, Covid-19 hit. But perhaps ironically in such a restrictive market, the demands of the pandemic have actually turned out to be surprisingly positive for Boundary Brewing, changing the business model into something completely new and enabling Boundary to step beyond some of the constraints of the market. Caroline Nodder, Independent Brewer’s Editor, caught up with Matthew Dick to find out more about Boundary’s journey…

Business profile: Boundary Brewing

Brewery Basics

Name: Boundary Brewing Founded: 2014 Location: Belfast, Northern Ireland Owners: A cooperative of around 1,600-1,700 people Capacity: 2,000hl Brewing team: 2 Staff: 5 Key beers: Imbongo (5.5% ABV), American Pale Ale (3.5% ABV), Forever Ago IPA (6% ABV) and Export Stout (7% ABV) Current Production(hl) and split (cask, keg, small pack): 2,000hl (now 100% in can, before Covid 50% can and 50% keg) Key export markets: Rest of UK, Ireland and Europe

How did you come to launch Boundary Brewing and how has the business developed since then?

You are a cooperative, what does that mean and how does it work in practice?

“I’d always grown up with a good appreciation and understanding of beer and of alcohol. Mum and Dad gave me a healthy and responsible approach to that. So even as a teenager and in my later years it has never been a means to an end, it was something to be enjoyed at home or over the dinner table with people. And I noticed how different that approach was to the world around me, and I just fell in love with beer. I quickly became the guy at the time looking for the Hoegaarden and the Leffe instead of the mass produced lager at bars. Then I moved to America, and my wife is American, and obviously the scene out there is quite electric and I became even more captivated by beer. I worked in a brewpub there in Reno in Nevada and then in 2010 I returned home and noticed that you couldn’t really get any good beer at all. So I started brewing myself, and I am quite an obsessive personality, so I really just got carried away. About six of us started homebrewing and after the first week I was putting in hours and hours and hours to it, and they didn’t really care they were just happy to drink the beer, so I took it on. Then at the same time I just started to see an opportunity. At the time there were no what I would call modern, progressive Americaninfluenced breweries in Northern Ireland. So I started putting a business plan together.”

“I had this moment. I was walking my dog and more or less the whole business plan came to me at once. From the name, to the artwork on our cans, to the fact that I knew we wanted cans, to the styles we would brew. It all came to me and the biggest sense I had during that walk was that doing things that are new and different in Northern Ireland is quite difficult. So I knew we’d need a groundswell and momentum locally to get us off the ground. But I didn’t know exactly what that might look like, whether that was crowdfunding or Kickstarter or whatever, but it was at that point then that I met my co-founder, also called Matt [Matthew Scrimgeour] and he is really passionate about cooperatives as a business model. And it made sense that this thing needed to be shared. This was his first cooperative so we learnt about it at the same time but it was his idea to make it a cooperative. I quit my job and put a board together just of some friends, and Matt and his wife, and we did what is called a community share. So we sold shares basically and raised £90K in the first week of December in 2014 – it seems like a small amount now but at the time it was a UK crowdfunding record – and we were blown away. I had a two month social plan for selling the shares and we just didn’t need any of it. More or less £100 at a time we had raised £90K – it wasn’t nearly enough, but I didn’t know that at the time! We moved into a big old linen mill in East Belfast, we bought a 400l brewhouse and a couple of fermenters and wine barrels and I just got way in over my head and didn’t see family or friends very much for quite a while. I spent a lot of time on YouTube and on the phone to friends who already ran their own breweries.”

What is your brewing ethos and how does it set you apart from other small brewers? “Our first year was quite exploratory – just learning how to brew, how to get a good product to market. And now we focus on what we like to drink, what we know sells and what we are good at brewing. We do mostly hoppy beers, 70% to 80%, and we do some lagers, some mixed fermentation barrel-aged beers and some imperial stouts.” Continued on page 51

www.siba.co.uk | SIBA Independent Brewer | Autumn 2020

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Business profile: Boundary Brewing

The profit we were making on a can became more than we were originally selling it at!

Describe your business as it was at the start of 2020. “We have expanded quite a bit since 2014. After the first year we did another funding round where we raised £160K that time, and we used that to buy a bottling line. We had been hand-bottling up until then which was totally unsustainable and I was exhausted – and the product was probably pretty poor if I’m honest! So we bought a packaging machine and we had been expanding capacity right from the start with a tank here and a tank there, but about two and a half years ago we started work on a significant expansion where we sold the bottling line and bought a canning machine, put in cold storage, and knocked through to next door and went from a 400l brewhouse to a 2,400l brewhouse. And we bought our first conical fermenters and went down the route of focusing all our energy on hoppy beer. We knew that was what we wanted to do anyway and that was what was selling so we expanded around that and being able to do that better. So we have been at that volume for two years now. And last year we put in about 30% more capacity – so as we have been able to afford it we have continued to invest. For the first five years up to Covid it took us getting to that scale to reach profitability. The £90K we originally raised was nowhere near enough and I didn’t really know how to run a business when we started, so it took five years to get to that profitability because we started way too small, and also because we had no direct route to market to our

customers, we had to sell everything wholesale. So that’s where we were in March, we were just starting to turn a profit and doing 50% in keg and 50% in can. There were three of us, and it was sustainable at that point. Our beers were the best they had been, and we were paying the guys really well. Then Covid came…and things got better!”

How have the last six months seen your business change and how are you continuing to adapt to the challenges? “I remember the Monday morning, right around Paddy’s Day which is a really good time for us as everyone comes out of the woodwork and wants beer from us because we are Irish. I opened up my email on the Monday morning and there was a £700-800K swing in sales just from March sales that had been dropped and February sales that had left the brewery but distributors saying they didn’t know when or if they would be able to pay us. At that stage that was a month or a month and a half ’s worth of sales for us. I didn’t really know what I was going to do because we can’t sell direct to the customer. And 50% was keg which just went overnight. But very quickly Paul [Jones] from Cloudwater phoned me. He is a good friend, and he said ‘I know you can’t sell direct, but if you send beer to us we will sell it for you and give you all the margin’. So we immediately got access to margins and profit that we had only dreamt of. The profit we were making on a can

became more than we were originally selling it at! That’s a gamechanger because you don’t need the same volume to stay afloat. We also worked with a local off-licence here to sell beer online. We have an online shop – to all intents and purposes it looks like our shop just like any other brewery, but it is actually going through a local off-licence which takes a small cut. We have probably done over £100K on that alone during Covid, so we have really boosted profits since March like we never dreamt of. March for example was 22 times more profitable than the previous year. Thankfully we had our own canning machine so we could put all the beer into can and we were just at the size where we could pivot quite quickly and easily, so going from 50% to 100% can we didn’t need that much more beer. We didn’t really make any profit on keg anyway so to put it into the more profitable package and be able to sell at an even higher profit because of the retail price was just crazy. It sounds strange saying it, because for most people Covid has wrecked their business, but so far it has been amazing for us, really positive. We’ve hired two more people so we have gone up by 40% and we are buying a whole bunch of new equipment and upgrades that we are just paying out cash for, we don’t need to finance them. We have given everyone really robust pay rises, and we are making a good profit each month that is being sustained. It is really quite remarkable.” Continued on page 53

www.siba.co.uk | SIBA Independent Brewer | Autumn 2020

Business profile: Boundary Brewing

I do know we won’t keg another beer until Christmas when the new fermenters arrive. Everything we brew is going into can and being sold.

Will you continue with that new business model once things start getting back to normal? “I’d love to – I have definitely got a real appetite for these margins and I’m not interested in going back to just wholesale again. The shop is now going down a bit, which I expected as the world has got back up and running again. But I do know we won’t keg another beer until Christmas when the new fermenters arrive. Everything we brew is going into can and being sold.”

What key differences are there for small brewers in the Northern Irish market compared to the rest of Britain? “The three main differences would be the lack of ability to sell direct which obviously changes the market for us. Then the other big problem which is unique to here is the tiedness of the market – Northern Ireland is the most tied market in Europe when it comes to draught handles. It is 90 odd percent of tap handles that are tied to Diageo and Heineken. If I could clone myself and if we’d have been staying in the EU I probably would have spent some time trying to get the issue to Brussels. It goes back to during the Troubles when banks stopped lending to bars because they were getting blown

up. So Guinness at the time were the first to come forward with a cheque and say go ahead and open and build your bar and fit it out but here’s a 50 year contract to sign. Heineken came in on the back of that and now most bar owners in the country have re-signed 50 years later for longer. It is tough. So because of that it has created this culture where the beer drinker only wants this illusion of choice. Rockshore is the ‘craft’ beer in most bars and its made by Diageo. But it is complicated too because Diageo and Heineken are the ones who sign the paychecks for this lobbying group Hospitality Ulster, and they are the ones trying to stop us getting our taproom licences. And thirdly the scene itself. It is a very young beer scene, so the average beer drinker just doesn’t have the maturity and experience yet to know what is just marketing BS and what good beer tastes like. Most places are a couple of decades ahead of us. It is improving but very slowly. It is not developing at the rate of other markets.”

What Government support have you received as a business so far during this crisis?

Is the Government doing enough to support businesses like yours, if not then what more could they do? “It’s hard to say. There is a such a wide spectrum of different business owners in Northern Ireland, some who didn’t need the help and took it anyway, some who furloughed their staff and then brought them back to work and cheated the system, some who would have crashed without the help. It is probably the same everywhere. I do think maybe a few businesses were failing anyway and they have used this as an opportunity to take tax payers’ money – but I only know the situation with my business so I can’t really speak for anyone else. I think it might be different for us if our business was like some of our friends’ who are much bigger than us – for us the bounceback loan of £50K was quite a big chunk of change but for them it wouldn’t be enough so I can understand their concerns.” Continued on page 55

“We took the bounceback loan and before that was the small business grant which for a while wasn’t given to manufacturers but they changed that so we could avail of that and we took both of those.” www.siba.co.uk | SIBA Independent Brewer | Autumn 2020

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Business profile: Boundary Brewing

There have been some recent proposed changes to licensing laws in Northern Ireland. How do you view these and do you think they go far enough? “The proposals are exactly what I expected because basically the system is bent. They did a consultation and there were over 1,000 responses in support of what we [the brewers] want but for some reason our Government has looked at what has happened in the Republic of Ireland rather than what has happened in the rest of Great Britain. So what happened in the Republic was that the brewers were getting everything they wanted, but then it got to the final committee stage and it got hijacked by the big boys and cut to shreds. So now in the Republic brewers are only allowed to sell beer Monday to Friday until 6pm as a sample with a guided tour, and that’s it. Now that’s what they are proposing here. To be fair they are looking to add online sales, so you can sell online and to takeaway, but now in terms of permanent taproom spaces like the rest of the world has. It is all because of the lobbying group Hospitality Ulster who represent the bars – so they obviously don’t care if we sell online or takeaway but they just want to crush all competition to protect bar sales. This is just draft legislation at the moment so I wouldn’t be surprised if they try and take online sales out as well to be honest, but we will keep fighting them and we have a lot of political support. But ultimately the committee Chair is going to have to choose between the brewers and this group Hospitality Ulster and that is not a popular decision for a politician to have to make either way. I could buy a full bar licence if I wanted

but that would cost be probably around £120K. And even then I would have to transfer the licence from another bar, and the local bars and off licences would take me to court and challenge me over loss of business and the legal precedent is that they would win. There haven’t been any new licences created in decades so that’s why they are so expensive.”

What have you been doing to support your members and your local community during the pandemic? “We have done a couple of things. We have hired two new people and as often as we can we try to accommodate local applications. We opened the brewery in quite a dilapidated part of town and that was intentional. For example we are talking to a local youth organisation at the moment to see what it might look like for us to pay the salary of a local youth worker. To invest in the young people around our post code. We can only talk about things like that now that the profitability is there, so that has been great that we can start to realise the dreams we have had like that. We have also done a weekly quiz online which has been really good – you forget how many people are really lonely and have been isolated for months and the guy who has been running the quiz has had so many emails from people who say it has been the real highlight of their week. We also did one of the Altogether beers, Other Half Brewing in New York are our friends and they contacted us about the project they started, and we brewed a beer which gives back to the hospitality industry. I know things have been tough for many of the bars so this will mean we can give them a couple of grand each to help them out.”

What does the next 12 months look like for Boundary Brewing? “Our two to three years plans have become six month plans. So we will continue to hire, we are about to upgrade our canning machine, we have ordered 50% more capacity in terms of fermentation, and that takes us to the end of the year. Then next year we will look at a new brewhouse – and another secret plan which I can’t talk about now as it is still too early!”

Who do you most admire in your market at the moment and why? “I did two week’s work experience at Hilden Brewery [in Northern Ireland] before I started Boundary just to make sure this was what I wanted to do. They are the oldest independent brewery in the whole of Ireland. They were so generous and kind with their time, and advice, and I have a lot of time for them. The more modern ones doing a really good job are the likes of Beer Hut, they are very good, Bullhouse would be another, and Heaney are great. I have really good relationships with all those guys and have done collaborations with them.”

www.siba.co.uk | SIBA Independent Brewer | Autumn 2020

SIBA Digital Beer Awards 2020

Introducing the Digital Beer Awards 2020 The Digital Beer Awards 2020 were a landmark competition in the UK, with over 180 British independent breweries entering around 500 different beers to be judged by 50 expert tasters across two live video judging days.

The numbers and logistics were somewhat daunting, but we felt that it was important to give brewers the opportunity to earn praise for the excellent beers being brewed – particularly with our usual regional SIBA Beer Competitions postponed for 2020. The response from brewers, judges and the broader beer industry has been amazing and we have proved that the concept works. If there is a second wave or if SIBA Beer Competitions cannot take place in person in future, for whatever reason, then the Digital Beer Awards system is there as a backup – an achievement in itself. The SIBA ‘Digital Beer Awards’ were open to independent breweries across the UK (including non-members for a £50 fee per entered beer) and were judged by carefully selected and experienced beer judges across the full range of SIBA bottle and can categories, using BJCP beer style guides. We also drafted in expert lead judges to ensure things moved along smoothly and to help provide written, detailed feedback on each beer that was judged. If you entered the awards and would like to see you judges’ feedback on entered beers, please email beercompetitions@siba.co.uk The competition was free to enter for SIBA Member Breweries and simply could not have gone ahead had it not been for the support of our hugely valued Supplier Associate Sponsors. I’d like to say a massive thankyou to our Headline Sponsor Croxsons, and our four Digital Beer Awards 2020 Silver Sponsors (a-z): Core Equipment, Kegstar UK, Pattesons Glass Ltd and Rankin Brothers & Sons.

Autumn 2020 | SIBA Independent Brewer | www.siba.co.uk

Neil Walker, SIBA Head of Comms & member of the Competitions Committee.

SIBA Digital Beer Awards 2020

The Judges

SIBA was absolutely delighted to welcome a range of expert beer judges, beer sommeliers and experienced brewers to be a part of the first ever SIBA Digital Beer Awards overall judging panel, with individual categories led by our 10 expert lead judges.

Melissa Cole

Jonny Garrett

Adrian Tierney-Jones

Lotte Peplow

Tim Hampson

Neil Walker

Susan Boyle

Jaega Wise

Jacopo Mazzeo

Francesca Slattery

Neil Walker, SIBA Head of Comms “The quality of beers in the Digital Beer Awards 2020 was excellent and I was delighted to be involved in judging for the awards. Considering the logistics involved I am very proud of our SIBA Team how smoothly the judging went – with all beers delivered to judges intact and on time. I’d like to say a huge thanks to Jenna and Cheryl from the SIBA Competitions Team, who did all the magic behind the scenes - the awards could not have happened without you!” Melissa Cole, Award-winning beer writer and author “The incredible work that went to pivoting the awards to online is testament to SIBA’s commitment to its members and promoting their work. My fellow judges and I had an excellent couple of days sorting through the entries and are grateful to everyone who entered at such a difficult time and hope any awards help boost business.” Jonny Garrett, Guild Beer Writer of the Year "It was quite the experience judging by video conference, but the quality of the beers did the talking when the internet let us down. We are lucky to have such strength in depth in the British brewing industry and the winning brewers made some extremely accomplished, delicious and technical beer." Susan Boyle, Drinks consultant and international beer judge "It was a pleasure to join the SIBA Digital Beer Awards judges this year. Right now, shining a light on brilliant, independently brewed beer is more important than ever. Overall, I was delighted by the calibre and quality of the beers I tasted. I thoroughly enjoyed chatting about these excellent brews to other industry professionals and was pleased that through judging, I could play a part in supporting an industry I love." Adrian Tierney-Jones, Award-winning beer writer “The SIBA Digital Beer Awards were exceptionally well-organised and planned and it was a real pleasure to be involved in judging a superb range of beers with an excellent group of judges. This could be the future of beer judging, pandemic or no pandemic.” Jaega Wise, SIBA South East Chair "Tasted some very delicious beers from breweries all over the UK at the Digital Beer Awards. Very pleased to be involved!” Lotte Peplow, American Craft Beer Ambassador for Europe, The Brewers Association “It was an honour, as ever, to judge the SIBA Digital Beer Awards despite this year being a little different due to the pandemic. Normally all judges

are gathered in a room and seated in groups together so we can confer and discuss each beer. This year the judging took place in groups of four or five over Zoom. It made for very accurate judging in my opinion! There were no distractions, no dominating big personalities and every judge had the chance to say their bit. This meant the less out-spoken judges had exactly the same ‘air time’ as the more confident ones so that everybody’s opinion was equally given. The standard of entries was generally very high reflecting the quality and innovation of today’s independent British brewing industry and it was great to see so many small brewers winning medals and gaining accolades. The only down side to digital judging at home was not being able to do justice to the leftover samples, despite the help of my very willing family, and sadly having to waste beer!” Jacopo Mazzeo, News Editor, Imbibe Magazine “SIBA’s Digital Beer Awards have been a massive pleasure and great fun to judge. They are a testimony to the vibrancy of our exciting independent beer sector, as they showed a remarkably high average quality across all categories: kudos to the breweries. A massive well done to the SIBA team, too: despite the challenges, the organisation was spotless.” Tim Hampson, Chair of the British Guild of Beer Writers “Live video judging came of age with SIBA’s inaugural Digital Beer Awards. Britain has one of the most diverse brewing industries in the world and this competition enabled many of them to showcase the quality, diversity and innovative attributes of their brews. The standard of the entries was extremely high and any brewer judged to have won an award should be rightly proud.” Francesca Slattery, Brewery Professional, Accredited Beer Sommelier and International Beer Judge "It was such a pleasure to be able to participate at the SIBA Digital Beer Awards this year. SIBA triumphed over all the obvious challenges to bring together judges from all over the UK, and beyond, ensuring all the very best aspects of judging took place for 2020. It was as rigorous as ever, the competition was fierce, and the convivial nature of judging alongside brewing and drinking experts was not lost through the computer screen. You could still feel the excitement and joy in that moment when we knew we'd hit upon something special and this year's awards clearly demonstrated just how much we have to celebrate and be proud of in small and independent British brewing today."

www.siba.co.uk | SIBA Independent Brewer | Autumn 2020

SIBA Digital Beer Awards 2020

The Results

Salopian Brewery takes Overall Gold in first ever Digital Beer Awards ‘Darwin’s Origin’ from Salopian Brewery in Shrewsbury beat almost 500 different beers from across the UK to be named Overall National Gold at the inaugural SIBA Digital Beer Awards 2020. The copper coloured Bitter is given an international twist with an eclectic mix of US, New Zealand and European hops – which give the beer its distinctive lemony aroma and dry finish. Middlesbrough brewery Play Brew Co’s ‘Los Bandito’, a hazy double-dry-hopped pale ale with big flavours of mango and stone-fruit, took the overall Silver having wowed judges in the Premium Pale Ales category. In the Bronze position overall was London Beer Lab’s Session IPA, a wonderfully aromatic, fruity and bitter beer from the Brixton-based brewers which beat out rivals in the hotly contested Session IPA category. Competition Chair Guy Sheppard, congratulated winners and praised the quality of entries overall saying: “Congratulations to our very worthy winners who really did have to beat stiff competition from the rest of the UK to take the top spots, the quality of entries was incredibly high and testament to the passion and talent of British brewers in these trying times. I’d like to thank all of the breweries who took the time to enter the competition and send in their beers for judging.” Salopian Brewery’s Darwin’s Origin, which achieved the highest overall score of any beer in the competition to take the Overall Gold in the National rankings, was first brewed in 2009 to celebrate the bicentennial of Charles Darwin’s Birth in Shrewsbury, where the brewery is based. It is described by the brewer as being a “copper coloured beer that evolves with a pronounced hop character which leads to a refined malt finish”. Judges were hugely impressed by the beer’s ‘great lemony aroma’ and commented that it was a ‘very good example of a dry bitter with good drinkability’. The timing could also not be more apt – in a year when best bitters have been coming back into fashion with beer drinkers, Darwin’s Origin fits snuggly into the resurgence. Jake Douglas a Director at Salopian noted: “The past few months have been a challenging time for Salopian, but we have adapted as many have had to and I am

Autumn 2020 | SIBA Independent Brewer | www.siba.co.uk

extremely pleased that one of the beers we brewed and bottled during lockdown has gone on to win such a prestigious award. Our bottling line has been creaking at the seams recently – earning its keep – this award is testament to the hard work and diligence of all my team.”

The UK is quite simply brewing some of the best beer anywhere in the World and in these awards showcased the full breadth of beer styles now available from independent craft breweries Expert beer judges, beer sommeliers and experienced brewers were used to judge beers for their flavour, aroma and quality, marking them against internationally recognised beer styles to determine which beers were most deserving of awards. The ‘blind’ tasting sessions took place via live video judging sessions across two days. “The quality of beer in the UK has never been higher and the variety and flavour of beers submitted for the Digital Beer Awards was astounding. The UK is quite simply brewing some of the best beer anywhere in the World and in these awards showcased the full breadth of beer styles now available from independent craft breweries – from modern IPA and Pales Ales, Belgian style saisons and sour beers, to traditional British beers such as bitters, stouts and porters,” Guy Sheppard added. You can see the full national results in this section and the regional results are available via https://www.siba.co.uk/ category/brewery-news/

SIBA Digital Beer Awards 2020

National Results

Bottle/Can Beers

Bottle/Can

Champion

Premium Bitters (4.5 to 6.4%)

Sponsored by Croxsons

AWARD

BREWERY

PRODUCT

ABV

AWARD

BREWERY

PRODUCT

ABV

Gold

Fallen Acorn Brewing Co

Crystal Haze

7.2

Gold

London Beer Factory

Skin Contact

5.5

Silver

Padstow Brewing Co

Sundowner 3.0

6.8

Silver

Black Tor Brewery Ltd

Saison

5.2

Bronze

Brass Castle Brewery Ltd

Disruptor

7.4

Bronze

Tyne Bank Brewery Ltd

Summer Breeze

3.9

Bottle/Can

Speciality Mid to Dark Beers

Bottle/Can

Session Lager & Pilsners

Sponsored by Croxsons

Sponsored by Core Equipment AWARD

BREWERY

PRODUCT

ABV

Gold

Turpin's Brewery Cambridge

Underback Pilsner

4.6

Silver

Elusive Brewing Limited

Overflow

4.8

Bronze

Bays Brewery Ltd

Devon Rock Craft Lager

4.5

AWARD

BREWERY

PRODUCT

ABV

Gold

Ride Brew Co

Mojito Sour

Silver

Geipel Brewing

Aloha from Bala

4.4

Bronze

Deviant & Dandy

And The Beat Gose On

Bottle/Can

Strong Beers 6.5% and over Sponsored by Pattesons Glass

Bottle/Can

Amber to Dark Lager Sponsored by Simpsons Malt

AWARD

BREWERY

PRODUCT

ABV

Gold

Utopian Brewing

Rainbock - Maibock Lager

AWARD

BREWERY

PRODUCT

ABV

Gold

Utopian Brewing

Vienna Keller

4.8

Silver

Fyne Ales

Origins Brewing - Elegy

11.5

Silver

Zerodegrees Cardiff

The Beast Black Lager

4.6

Bronze

The Chiltern Brewery

Bodgers Barley Wine

8.5

Bronze

Bedlam Brewery Ltd

Bedlam BrouHaHa

4.4

Autumn 2020 | SIBA Independent Brewer | www.siba.co.uk

SIBA Digital Beer Awards 2020

The SIBA Digital Beer Awards 2020 were a National beer competition, featuring around 180 breweries from across the UK. Below you will find the regional results tables, which show how brewery scores stacked up against their regional rivals. Due to variances in the number of entries from different regions there will be some gaps in the below and as with all SIBA competitions the experienced judges will only give out Gold, Silver or Bronze awards to beers deemed to be worthy - regardless of the number of entries.

Regional Awards East Session Lager & Pilsners

British Dark Beers (up to 4.4%) AWARD

BREWERY

PRODUCT

ABV

Gold

IVO Brewery

No Man

4.4

British Dark Beers (4.5 to 6.4%) AWARD

BREWERY

PRODUCT

ABV

Gold

Star Wing Brewery

Stain Glass Blue

5.4

Silver

Turpin's Brewery Cambridge

Cambridge Black Stout

4.6

British Bitters (up to 4.4%) AWARD

BREWERY

PRODUCT

ABV

Gold

Earl Soham Brewery Ltd

Victoria Bitter

3.6

Silver

George's Brewery

Cockleboats Best Bitter

Bronze

Lacons Brewery Limited

Encore

3.8

Premium Bitters (4.5 to 6.4%) AWARD

BREWERY

PRODUCT

ABV

Gold

Lacons Brewery Limited

Affinity

4.8

Silver

Earl Soham Brewery ltd

Sea Dog

5.5

Session IPA (up to 4.3%) AWARD

BREWERY

PRODUCT

ABV

Gold

Calvors Brewery Ltd

Session IPA

4.2

Silver

Leigh on Sea Brewery

Legra Pale

3.8

Premium PAs (4.4 to 5.4%) AWARD

BREWERY

PRODUCT

ABV

Gold

Briarbank Brewing Co

Grapefruit IPA

4.5

Silver

IVO Brewery

She Keeps It Nice

4.5

Bronze

Ferry Ales Brewery

Mandarina

AWARD

BREWERY

PRODUCT

ABV

Gold

The Norfolk Brewhouse

DewHopper

Silver

Calvors Brewery Ltd

Helles Lager

3.8

Premium Lager & Pilsners AWARD

BREWERY

PRODUCT

ABV

Gold

Turpin's Brewery Cambridge

Underback Pilsner

4.6

Silver

The Norfolk Brewhouse

StubbleStag

Bronze

Calvors Brewery Ltd

Pilsner Lager

Speciality Light Beers AWARD

BREWERY

PRODUCT

ABV

Gold

Turpin's Brewery Cambridge

Mango Milkshake Pale Ale

4.3

Silver

The Norfolk Brewhouse

Jackalope

4.2

Bronze

Leigh on Sea Brewery

Brhubarb

3.9

Speciality Mid to Dark Beers AWARD

BREWERY

PRODUCT

ABV

Gold

Briarbank Brewing Co

Mocha Porter

4.5

Silver

Ferry Ales Brewery

Fabuccino

4.5

Bronze

St. Peter's Brewery Co Ltd

Plum Porter

Strong Beers 6.5% and over AWARD

BREWERY

PRODUCT

ABV

Gold

St. Peter's Brewery Co. Ltd

Cream Stout

6.5

www.siba.co.uk | SIBA Independent Brewer | Autumn 2020

Regional Awards North East

SIBA Digital Beer Awards 2020 Regional Awards North East British Dark Beers (up to 4.4%)

Imperial IPA (6.5% and over)

AWARD

BREWERY

PRODUCT

ABV

AWARD

BREWERY

PRODUCT

ABV

Gold

Black Sheep Brewery

Milk Stout

4.4

Gold

Brass Castle Brewery Ltd

Disruptor

7.4

Silver

Cullercoats Brewery Limited

Polly Donkin Oatmeal Stout

4.3

Silver

Triple Point Brewing

7.5

Bronze

Acorn Brewery

Old Moor Porter

4.4

Bronze

North Brewing Co

Split Moon

Session Lager & Pilsners British Dark Beers (4.5 to 6.4%) AWARD

BREWERY

PRODUCT

ABV

Gold

Bridgehouse Brewery Ltd

Porter

4.5

AWARD

BREWERY

PRODUCT

ABV

Gold

Daleside Brewery

Daleside Lager

4.3

Silver

Wold Top Brewery

Landmark Lager

4.2

Bronze

Triple Point Brewing

Helles

4.1

British Bitters (up to 4.4%) AWARD

BREWERY

PRODUCT

ABV

Premium Lager & Pilsners

Gold

Abbeydale Brewery Ltd

Daily Bread

3.8

AWARD

BREWERY

PRODUCT

ABV

Gold

Treboom Brewery

Trommel

5.1

Silver

Treboom Brewery

Kettle Drum

4.3

Silver

Rooster's Brewery Ltd

Pilsnear

4.8

Bronze

Acorn Brewery

Yorkshire Pride

3.7

Bronze

Twice Brewed Brew House

Juno

5.1

Speciality Light Beers

Premium Bitters (4.5 to 6.4%) AWARD

BREWERY

PRODUCT

ABV

Gold

Wold Top Brewery

Wold Gold

4.8

Session IPA (up to 4.3%)

AWARD

BREWERY

PRODUCT

ABV

Gold

Tyne Bank Brewery Ltd

Summer Breeze

3.9

Silver

Vocation Brewery

Cooler Shaker

6.6

Bronze

Ainsty Ales

Spellbound

4.5

AWARD

BREWERY

PRODUCT

ABV

Gold

Cullercoats Brewery Limited

Sandpiper Session IPA

3.6

Silver

GNEB

Claspers Citra

3.8

AWARD

BREWERY

PRODUCT

ABV

Bronze

Alnwick Ales Ltd T/A Hadrian & Border Brewery

Northern Pale

4.1

Gold

Saltaire Brewery

Imperial Triple Choc

7.4

Silver

Daleside Brewery

Morocco Ale

5.5

Bronze

First & Last Brewery

Damson

4.8

Speciality Mid to Dark Beers

Premium PAs (4.4 to 5.4%) AWARD

BREWERY

PRODUCT

ABV

Sours/Spontaneous

Gold

Play Brew Co

Los Bandito

5.3

AWARD

BREWERY

PRODUCT

ABV

Silver

Northern Monk Brew Co

Faith

5.4

Gold

Brew York Ltd

Goose Willis

5.3

Bronze

Vocation Brewery

Heart & Soul

4.4

Silver

Brass Castle Brewery Ltd

RhÃ¼Berlin

3.5

Strong Beers 6.5% and over

IPA (5.5 to 6.4%)

AWARD

BREWERY

PRODUCT

ABV

AWARD

BREWERY

PRODUCT

ABV

Gold

Brew York Ltd

Big Eagle

6.4

Gold

Vocation Brewery

Love & Hate

7.2

Silver

Abbeydale Brewery Ltd

Voyager

5.6

Silver

Triple Point Brewing

New World Tripel

9.3

Bronze

Full Circle Brew Co

Looper IPA

6.4

Bronze

Ossett Brewery

Ikat

Autumn 2020 | SIBA Independent Brewer | www.siba.co.uk

SIBA Digital Beer Awards 2020 Regional Awards Midlands British Dark Beers (up to 4.4%) AWARD

BREWERY

PRODUCT

ABV

Gold

Windmill Hill Brewing Co Ltd

Pump Room Porter

Silver

Big Stone Beer

Kinder Stout

4.2

British Dark Beers (4.5 to 6.4%) AWARD

BREWERY

PRODUCT

ABV

Gold

The Chiltern Brewery

300s Old Ale

5 Imperial IPA (6.5% and over)

British Bitters (up to 4.4%) AWARD

BREWERY

PRODUCT

ABV

AWARD

BREWERY

PRODUCT

ABV

Gold

Lincoln Green Brewing Company Limited

Marion

4.2

Gold

Lymestone Brewery Ltd

Abdominal Stoneman

Silver

Windmill Hill Brewing Co Ltd

Chesterton

4.2 Session Lager & Pilsners

Premium Bitters (4.5 to 6.4%) AWARD

BREWERY

PRODUCT

ABV

Gold

Rebellion Beer Co Ltd

Red

4.5

Silver

Lincoln Green Brewing Company Limited

Hood

4.7

AWARD

BREWERY

PRODUCT

ABV

Gold

Thornbridge Brewery

Lukas

4.2

Silver

Rebellion Beer Co Ltd

Lager

4.4

Bronze

Hook Norton Brewery Co Ltd

Ironstone Lager

4.4

Premium Lager & Pilsners

Session IPA (up to 4.3%) AWARD

BREWERY

PRODUCT

ABV

Gold

Hook Norton Brewery Co Ltd

Crafty Fox

4.4

Silver

Shotover Brewing Company

Trinity

4.2

AWARD

BREWERY

PRODUCT

ABV

Gold

Purity Brewing Company

Pure Helles

Silver

Milestone Brewery

Helles Craft Lager

4.7

Speciality Light Beers

Premium PAs (4.4 to 5.4%)

AWARD

BREWERY

PRODUCT

ABV

AWARD

BREWERY

PRODUCT

ABV

Gold

Grafton Brewery

Apricot Jungle

4.8

Gold

Purity Brewing Company

Session IPA

4.5

Silver

Milestone Brewery

Raspberry Wheat Beer

5.6

Silver

Rebellion Beer Co Ltd

24 Carat

Bronze

Weal Ales Brewery

Lemon and Ginger Weal

5.5

Bronze

The Loose Cannon Brewing Co ltd

Random Words IPA

5 Speciality Mid to Dark Beers

IPA (5.5 to 6.4%) AWARD

BREWERY

PRODUCT

ABV

Gold

Thornbridge Brewery

Jaipur

5.9

AWARD

BREWERY

PRODUCT

ABV

Gold

Thornbridge Brewery

Cocoa Wonderland

6.8

Strong Beers 6.5% and over AWARD

BREWERY

PRODUCT

ABV

Gold

The Chiltern Brewery

Bodgers Barley Wine

8.5

www.siba.co.uk | SIBA Independent Brewer | Autumn 2020

SIBA Digital Beer Awards 2020 Regional Awards North West British Bitters (up to 4.4%)

Session Lager & Pilsners

AWARD

BREWERY

PRODUCT

ABV

AWARD

BREWERY

PRODUCT

ABV

Gold

The Oaks Brewing Company

Chester Gold

3.5

Gold

Weetwood Ales

Kuhl Lager

4.2

Premium Lager & Pilsners

Premium Bitters (4.5 to 6.4%)

BREWERY

PRODUCT

ABV

AWARD

BREWERY

PRODUCT

ABV

Gold

Ennerdale Brewery

Seven Bridges

Gold

The Oaks Brewing Company

NZ Pale

4.6

Silver

Mourne Mountains Brewery

Mourne Mist

4.5

Premium PAs (4.4 to 5.4%)

Speciality Light Beers

AWARD

BREWERY

PRODUCT

ABV

AWARD

BREWERY

PRODUCT

ABV

Gold

Mourne Mountains Brewery

Krammed

4.5

Gold

Beartown Brewery

Peach Melbear

4.4

Speciality Mid to Dark Beers

IPA (5. Imperial IPA (6.5% and over)

AWARD

BREWERY

PRODUCT

ABV

Gold

Donkeystone Brewing Co Ltd

The Notorious D.I.P.a

7.8

Silver

The Cheshire Brewhouse

Govinda "Chevallier"

6.8

Bronze

Keswick Brewing Co

Thirst Celebration

Autumn 2020 | SIBA Independent Brewer | www.siba.co.uk

AWARD

BREWERY

PRODUCT

ABV

Gold

Mourne Mountains Brewery

Hoops & Staves

9.5

SIBA Digital Beer Awards 2020 Regional Awards Scotland British Dark Beers (up to 4.4%) AWARD

BREWERY

PRODUCT

ABV

Gold

Stewart Brewing

Stewart's 80/-

4.4

Silver

Simple Things Fermentations

Big Ideas Series 03 Scottish Light

British Dark Beers (4.5 to 6.4%) AWARD

BREWERY

PRODUCT

ABV

Gold

Five Kingdoms Brewery

Wee McAsh Bitter

4.5

Silver

MoR Beers

MoR Ticia

4.5

Bronze

Windswept Brewing Co Ltd

Wolf

Session IPA (up to 4.3%)

Premium Lager & Pilsners

AWARD

BREWERY

PRODUCT

ABV

AWARD

BREWERY

PRODUCT

ABV

Gold

Dog Falls Brewing Co

Colloidoscop

4.3

Gold

Snowgoose

4.5

Silver

Sinclair Breweries Limited - Orkney and Atlas Ales

Island life

3.7

West Highland Breweries Ltd T/A Glen Spean Brewing Co

Silver

Windswept Brewing Co Ltd

Halo

4.9

Premium PAs (4.4 to 5.4%) AWARD

BREWERY

PRODUCT

ABV

Gold

Sinclair Breweries Limited - Orkney and Atlas Ales

Wayfarer

4.4

Silver

Cross Borders Brewing Co

Braw

5.2

Bronze

Stewart Brewing

Cascadian East

5.4

IPA (5.5 to 6.4%) AWARD

BREWERY

PRODUCT

ABV

Gold

Williams Bros Brewing Co

Tin Man

5.5

Silver

Cross Borders Brewing Co

India Pale Ale

Bronze

Dog Falls Brewing Co

Resinate

5.6

Imperial IPA (6.5% and over) AWARD

BREWERY

PRODUCT

ABV

Gold

Dog Falls Brewing Co

Split the Tree

6.8

Speciality Light Beers AWARD

BREWERY

PRODUCT

ABV

Gold

Sulwath Brewers Ltd

Solway Mist

5.5

Silver

Cairngorm Brewery Company

White Lady

4.7

Sours/Spontaneous AWARD

BREWERY

PRODUCT

ABV

Gold

Ride Brew Co

Mojito Sour

Silver

Hurly Burly Brewery Ltd

Blimey

Bronze

Fyne Ales

Origins Brewing Acres

Strong Beers 6.5% and over AWARD

BREWERY

PRODUCT

ABV

Gold

Fyne Ales

Origins Brewing Elegy

11.5

Silver

Five Kingdoms Brewery

Dark Storm Stout

6.9

www.siba.co.uk | SIBA Independent Brewer | Autumn 2020

SIBA Digital Beer Awards 2020 Regional Awards South East British Dark Beers (up to 4.4%)

Imperial IPA (6.5% and over)

AWARD

BREWERY

PRODUCT

ABV

AWARD

BREWERY

PRODUCT

ABV

Gold

The Flower Pots Brewery Limited

Cheriton Porter

4.2

Gold

Fallen Acorn Brewing Co

Crystal Haze

7.2

Silver

Deviant & Dandy

Phantoms

6.7

Bronze

Wild Card Brewery

DIPA II

8.1

British Dark Beers (4.5 to 6.4%) AWARD

BREWERY

PRODUCT

ABV

Gold

Brumaison

1770 London Porter

4.7

British Bitters (up to 4.4%)

Session Lager & Pilsners AWARD

BREWERY

PRODUCT

ABV

Gold

Signature Brew

Studio Lager

Silver

West Berkshire Brewery

Renegade Lager

4.1

AWARD

BREWERY

PRODUCT

ABV

Gold

Hogs Back Brewery

TEA

4.2

Silver

Gun Brewery

Chummy Bluster

4.4

Premium Lager & Pilsners

Bronze

Long Man Brewery

Best Bitter

AWARD

BREWERY

PRODUCT

ABV

Gold

Elusive Brewing Ltd

Overflow

4.8

Silver

Long Man Brewery

Helles Lager

4.6

Bronze

Unity Brewing Co

Dayspring Pilsner

Premium Bitters (4.5 to 6.4%) AWARD

BREWERY

PRODUCT

ABV

Gold

Redemption Brewing Company

Hopspur

4.5 Amber to Dark Lager

Session IPA (up to 4.3%)

AWARD

BREWERY

PRODUCT

ABV

Gold

Bedlam Brewery Ltd

Bedlam BrouHaHa

4.4

AWARD

BREWERY

PRODUCT

ABV

Gold

London Beer Lab Ltd

Session IPA

4.2

Speciality Light Beers

Silver

Hammerton Brewery

Panama Creature

4.3

AWARD

BREWERY

PRODUCT

ABV

Bronze

Redemption Brewing Company

Solar

4.2

Gold

London Beer Factory

Skin Contact

5.5

Silver

Red Cat Brewing

Art of T

3.6

Premium PAs (4.4 to 5.4%) AWARD

BREWERY

PRODUCT

ABV

Gold

Double-Barrelled Brewery Ltd

Parka

4.5

Silver

West Berkshire Brewery

Detour

Bronze

Red Cat Brewing

Mosaic

Speciality Mid to Dark Beers AWARD

BREWERY

PRODUCT

ABV

Gold

Hammerton Brewery

Crunch

5.4

4.5

Silver

Elusive Brewing Limited

Morrisman

4.9

Bronze

London Beer Factory

Tokoloshe

7.3

Sours/Spontaneous

IPA (5.5 to 6.4%) AWARD

BREWERY

PRODUCT

ABV

AWARD

BREWERY

PRODUCT

ABV

Gold

Windsor and Eton Brewery

Uprising's Treason

Gold

Deviant & Dandy

And The Beat Gose On

Backstage IPA

5.6

London Beer Factory

6.2

Signature Brew

Silver

Dawn

Silver

Strong Beers 6.5% and over

Autumn 2020 | SIBA Independent Brewer | www.siba.co.uk

AWARD

BREWERY

PRODUCT

ABV

Gold

Anspach & Hobday

The Porter

6.7

SIBA Digital Beer Awards 2020 Regional Awards South West British Dark Beers (up to 4.4%)

Imperial IPA (6.5% and over)

AWARD

BREWERY

PRODUCT

ABV

AWARD

BREWERY

PRODUCT

ABV

Gold

Dawkins Ales

East Bristol Session Porter

4.1

Gold

Padstow Brewing Co

Sundowner 3.0

6.8

Session Lager & Pilsners

British Dark Beers (4.5 to 6.4%) AWARD

BREWERY

PRODUCT

ABV

Gold

Palmers Brewery

Tally Ho!

5.5

Silver

Exeter Brewery

MC6 Mash Concentration Six

Bronze

Barefaced Brewing

Heartbreak Stout

5.4

AWARD

BREWERY

PRODUCT

ABV

Gold

Exeter Brewery

IPL It's Proper Lager Devon's Organic Lager

3.9

Silver

Gritchie Brewing Co

Angel's Lore

4.2

Bronze

Arkells Brewery Ltd

Desi Biyar

4.2

Premium Lager & Pilsners

British Bitters (up to 4.4%) AWARD

BREWERY

PRODUCT

ABV

Gold

Southbourne Ales Limited

Southbourne Ales Headlander

4.2

Silver

Salcombe Brewery Co.

Shingle Bay

4.2

Bronze

Black Tor Brewery Ltd

Pride of Dartmoor

AWARD

BREWERY

PRODUCT

ABV

Gold

Bays Brewery Ltd

Devon Rock Craft Lager

4.5

Silver

Utopian Brewing

Utopian Unfiltered Lager

4.7

Amber to Dark Lager Premium Bitters (4.5 to 6.4%)

AWARD

BREWERY

PRODUCT

ABV

Gold

Utopian Brewing

Vienna Keller

4.8

BREWERY

PRODUCT

ABV

Black Tor Brewery Ltd

Saison

5.2

AWARD

BREWERY

PRODUCT

ABV

Gold

Palmers Brewery

Palmers 200

Silver

Exmoor Ales.

Exmoor Stag

5.2

Speciality Light Beers

Bronze

Arkells Brewery Ltd

Moonlight

4.5

AWARD

Gold Session IPA (up to 4.3%) AWARD

BREWERY

PRODUCT

ABV

Speciality Mid to Dark Beers

Gold

Padstow Brewing Co

Shallow End

2.8

AWARD

BREWERY

PRODUCT

ABV

Silver

Cheddar Ales Ltd

Seismic Shift

4.2

Gold

Salcombe Brewery Co

6.2

Bronze

Quantock Brewery

QPA

Speyside barrel aged Porter

Silver

Firebrand Brewing Ltd

Coffee Stout

Bronze

Padstow Brewing Co

Breakfast in Luxembourg

Premium PAs (4.4 to 5.4%) AWARD

BREWERY

PRODUCT

ABV

Gold

Exmoor Ales

Exmoor Gold

2.8

Strong Beers 6.5% and over

Silver

Firebrand Brewing Ltd

West Coast Session IPA

4.2

AWARD

BREWERY

PRODUCT

ABV

Bronze

Cheddar Ales Ltd

Wild Thing

4.8

Gold

Utopian Brewing

Rainbock - Maibock Lager

Silver

Castle Brewery

Lostwithiale

IPA (5.5 to 6.4%) AWARD

BREWERY

PRODUCT

ABV

Gold

Quantock Brewery

Titanium

5.1

www.siba.co.uk | SIBA Independent Brewer | Autumn 2020

SIBA Digital Beer Awards 2020 Regional Awards Wales & West British Dark Beers (up to 4.4%)

Session Lager & Pilsners

AWARD

BREWERY

PRODUCT

ABV

AWARD

BREWERY

PRODUCT

ABV

Gold

Hobsons Brewery

Dhustone Stout

4.3

Gold

New Horizon

4.1

Silver

Purple Moose Brewery Ltd

Black Rock Stout

4.2

Zulu Alpha Brewing Ltd

Silver

Bewdley Brewery

Laxford Lager

4.2

Bronze

Geipel Brewing

Zeppelin

2.8

British Dark Beers (4.5 to 6.4%) AWARD

BREWERY

PRODUCT

ABV

Premium Lager & Pilsners

Gold

The Hop Shed Ltd

Phoenix Porter

5.2

AWARD

BREWERY

PRODUCT

ABV

Silver

Tudor Brewery

Black Rock

5.6

Gold

Mwsh

4.7

Bronze

Teme Valley Brewery

Wotever Next?

4.2

Purple Moose Brewery Ltd

Silver

Gower Brewery Co Ltd

Lighthouse

4.5

Bronze

Zerodegrees Cardiff

The Bohemian Czech Pilsner

4.8

British Bitters (up to 4.4%) AWARD

BREWERY

PRODUCT

ABV

Gold

Salopian Brewery

Darwin's Origin

4.3

Silver

Clavell and Hind Ltd

RookWood

4.4

Bronze

Teme Valley Brewery

Talbot Blonde

4.4

Premium Bitters (4.5 to 6.4%) AWARD

BREWERY

PRODUCT

ABV

Gold

Gower Brewery Co Ltd

Gower Power

5.5

Silver

Hillside Brewery

Legend of Hillside

4.7

Bronze

Wye Valley Brewery

Butty Bach

4.5

Session IPA (up to 4.3%) AWARD

BREWERY

PRODUCT

ABV

Gold

Salopian Brewery

Keepsake

4.2

Silver

The Wood Brewery

Shropshire Born & Bred

3.8

Bronze

Wild Horse Brewing Co

Nokota

3.8

Premium PAs (4.4 to 5.4%) AWARD

BREWERY

PRODUCT

ABV

Gold

Gower Brewery Co Ltd

Gower Gold

4.5

Silver

Boss Brewing

Kingpin Rising

4.4

Amber to Dark Lager AWARD

BREWERY

PRODUCT

ABV

Gold

Zerodegrees Cardiff

The Beast Black Lager

4.6

Speciality Light Beers AWARD

BREWERY

PRODUCT

ABV

Gold

Stroud Brewery

Alederflower Organic Pale Ale

4.9

Silver

Purple Moose Brewery Ltd

Elderflower Ale

Speciality Mid to Dark Beers AWARD

BREWERY

PRODUCT

ABV

Gold

Boss Brewing

Wildfire

4.4

Silver

Cold Black Label

Bwlch Passage

4.5

Bronze

Mumbles Brewery Ltd

Chocolate Vanilla Porter

6.2

Sours/Spontaneous AWARD

BREWERY

PRODUCT

ABV

Gold

Geipel Brewing

Aloha from Bala

4.4

Silver

Cold Black Label

Lithic Lemon, Lime & Sea Salt Sour

3.9

IPA (5.5 to 6.4%)

AWARD

BREWERY

PRODUCT

ABV

Gold

Wye Valley Brewery

Glorious IPA

5.5

Silver

The Clun Brewery Ltd

Citadel

5.9

Bronze

Boss Brewing

Hell Fire

5.5

Autumn 2020 | SIBA Independent Brewer | www.siba.co.uk

Strong Beers 6.5% and over AWARD

BREWERY

PRODUCT

ABV

Gold

Geipel Brewing

Bock

6.5

SIBA digital beer awards sponsor

SIBA Digital Beer Awards 2020: Headline Sponsor

Introduction by Tim Croxson, COO Croxsons

SIBA Gold Sponsor, Croxsons, offer a complete range of packaging and closures, including glass containers, closures to match, as well as decoration, all from a single source. A family owned business for over 145 years, Croxsons enjoys a rich and unique heritage, but one founded within the drinks industry since the very start. The main reason for their ongoing success is put down to a relentless

“Much like every other business, we have had to hunker-down during the pandemic and adapt to the implications of life under lockdown - not just in the UK, but also with our international interests. As the situation has begun to improve and we start to win the battle against the virus, tentatively emerging from restrictions into this so called ‘new normal’, as a business we are busy increasing our momentum, taking advantage of new opportunities and getting in the best possible shape to navigate through the economic challenges ahead. “In this context and as far as SIBA members are concerned, we remain acutely aware that there are businesses in the industry who have been hit particularly hard during the pandemic, particularly craft brewers. Suffice

to say, as long standing SIBA members and always on the look out to give something back to the association, we are doing what we can to provide support during this difficult time. You’ll read in this update, news of our SIBA crowns initiative and also our involvement in the SIBA Digital Beer Awards 2020 - both of which have helped provide a much needed fillip to the industry. “Ultimately, I remain confident and upbeat that we will all return to as close to normal as possible in the not too distant future and be able to share our news together face to face. In the meantime, Croxsons will continue to do everything it can to support independent brewers, whether that be pioneering new ideas, or innovating to create opportunities in the sector. Until then stay strong and keep safe.”

attention to execution, not just in delivering a product, but also in providing service excellence.

starting their packaging journey, as well as being a trusted supplier to some of the largest brewers here in the UK and brands globally.

The company has supplied brewers in the UK for over 140 years. Their continued patronage places the craft sector at the heart of what they do, giving them a unique perspective on the requirements of their wide-ranging customer base, enabling support of brewers

Autumn 2020 | SIBA Independent Brewer | www.siba.co.uk

For further information: Tel: +44(0) 20 8337 2945 Web: www.croxsons.com Email: hello@croxsons.com

SIBA digital beer awards sponsor

SIBA crowns initiative

Croxsons continues to support the association’s ‘Assured Independent’ initiative by providing SIBA members with printed crowns displaying the message: ‘Assured Independent British Craft Brewer’. The SIBA crowns are available online at www.croxsons. com/our-products/siba/. The impetus for the crowns has been largely driven by continued interest by multinational drinks companies in exploring investment opportunities amongst some of the more successful artisan brands, as well as the more recent commercial consequences of the pandemic. Given both influencing factors, it was felt that the Assured Independent initiative will provide a degree of unity across the sector during tough trading conditions, helping to differentiate craft brewers from

large drinks producers at retail and also acting as a badge of premium quality, signalling to consumers that it is genuine craft beer and should command a premium cost. Offered at a price normally applied to larger bespoke printed runs, Croxsons has produced a million crowns to-date, providing even the smallest brewer with an opportunity to take advantage and see the benefits. “To-date, we have had a good response to the scheme, which has been very encouraging, particularly so giving the current climate,” said Tim Croxson. “As a long standing association member, we are always happy to invest back into the industry, particularly at a grassroots level.”

New webshop

Surge in alcohol free beers

Croxsons has recently launched an e-commerce facility on their website called a ‘webshop’, an online facility that provides a quick and easy way for brewers to purchase a range of crowns. There are 18 colour options available, including the official SIBA Assured Independent crown and a new Union Jack crown to help brewers promote British beers in export markets.

Despite the reports of increased alcohol sales due to lockdown, there appears to have also been a surge in low and no alcohol drinks sales. Supermarkets were reporting that sales of low and no alcohol beer have shot up by 50 per cent compared to last year, and searches for “non-alcoholic beer” increased by nearly 30 per cent.

By allowing producers to purchase smaller runs to match their output, Croxsons are already seeing indications that the webshop is increasing efficiency for customers. Available in a range of colour options, the crowns come, uniquely, in boxes of 6,000 and are designed to help bring beer brands to life. Each crown meets all necessary compliance standards and regulations. “The launch of an e-commerce venture is a project we’ve been discussing this year in order to best support our customers. We wanted to make it easier for craft producers and start-up brewers to access crowns for their bottles. We’re excited to be able to make our quality closures quicker and easier to purchase than ever before,” added Tim Croxson.

Croxsons can vouch for this trend, having recently supplied premium alcoholfree drinks brand, Manchester-based Drynks Unlimited, with a complete range of amber, flint and green glass bottles for their Smashed range of 0% abv ales, beers and ciders, together with a larger 660ml bottle as a Smashed sharing product. Croxsons also supplied a stylish branded crown as a closure. “The 330ml bottles from Croxsons have been excellently received and we have more recently taken supply of the larger 660ml bottle, which will be perfect for sharing - Drynks being the first company in the UK to launch an alcohol free lager in this sharing sized bottle,” commented managing director of Drynks Unlimited, Richard Clark. Tim Croxson added: “Clearly the alcohol free category is one to watch, having grown to be worth £37m in 2019, up 506% versus 2014, and is forecast to more than double in size again over the next five years. With craft brewers having to adapt under the current circumstances, the category may well pay dividends.”

Headline sponsor for SIBA Digital Beer Awards 2020 Croxsons joined forces with SIBA recently, to deliver the inaugural Digital Beer Awards 2020. A first for the UK, the awards saw as many as 600 different beers, from 200 independent craft breweries in the running for top spots across a broad range of styles, including IPA, pale ale, lager, bitter and stout as well as sour and speciality beers. The brand new awards focussed entirely on bottled and canned beers, with beers sampled remotely across the UK by expert judges, beer sommeliers and brewers via live video streamed judging sessions. SIBA’s Chief Executive James Calder, who welcomed the partnership with Croxsons, to deliver this first of its kind competition in the UK, said: “The Digital Beer Awards were a landmark competition in the UK

and partnering with Croxsons was entirely fitting. Their knowledge of the brewing industry is second to none and their role in the awards helped build on the support they offer small independent breweries across the UK, not least with their newly launched ‘independent craft brewer’ bottle caps which were developed in conjunction with SIBA.” Commenting on the awards, Tim Croxson said: “We felt that sponsoring these awards was an excellent way of giving something back to brewers of all sizes in the UK, at a time when the industry needs a well-deserved lift. A very well done to the deserving winners - it was great to see so many brewers enter in what amounted to an amazing array of entries.”

www.siba.co.uk | SIBA Independent Brewer | Autumn 2020

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Business advice: Legal

Being Covid-Secure is now an essential requirement of doing business In this article, Head of Napthens Health and Safety, Chris Walker, considers the impact of Covid-19 on your current health and safety duties. Throughout early 2020, many of us watched events unfold around the world wondering if, when, and how we might be impacted by the emerging threat of a new virus. As a Health & Safety Consultant I had a professional interest in the situation, striving to keep clients aware of latest developments and closely monitoring latest government advice. I’ll be honest though, the gravity of the Covid-19 situation and its potential consequences didn’t really strike me until the Republic of Ireland closed all pubs in the lead up to St Patricks Day. At this point it was clear we were in unchartered territory and heading for a momentous challenge, with few industries facing as tough a time as those in leisure and hospitality. Effective, legally compliant management of the Health, Safety & Welfare of employees and others affected by our activities has always been important - pubs and breweries are no exception. Our over-arching legal duties and responsibilities as employers and business operators have not changed. However, in light of Covid-19, for many businesses the actions taken to meet these duties are facing levels of employee scrutiny, public scrutiny and regulatory interest not seen before. Employers in the sector will be familiar with common hazards to health and safety in brewery operations and the appropriate means of managing them. Identification and management of hazards arising from use of workplace transport such as forklift trucks, noise from kegging and casking, injuries from heavy lifting and even the hazards of working with grain dust and potentially harmful cleaning solutions, will likely appear in risk assessments of breweries and be familiar to operators across the sector. Making the workplace Covid-Secure is now just another essential requirement of doing business. The transmission of Covid-19 in the workplace is a different type of risk to assess but management of the hazard can be simplified

and there is a great deal of freely available guidance to help businesses do this. The main duty of an employer is to identify the health and safety risks in their workplace, assess who can be harmed by those risks and how, then reduce the risk so far as they reasonably can. With Covid-19, the virus is in general circulation in the population so it’s reasonably foreseeable that exposing our employees to each other or any other persons in the conduct of our business, gives rise to a risk of transmission. As employers we therefore need to reduce that risk. Control of this risk relies on a relatively simple set of rules summed up as follows: • Keep your employees 2M apart while they carry out their duties and where this is not practically achievable, keep them 1M apart but use additional mitigating measures. • Keep the workplace clean and hygienic (an already essential measure in your brewery!) • Make provisions of adequate handwashing and hand sanitising equipment and encourage regular use. • Make employees aware of the signs and symptoms of Covid-19 and ask them and anyone else with those symptoms to stay away from the workplace and follow Government self-isolation and testing guidance.

It only gets more complicated when you can’t fully accommodate 2M distancing in normal operations. That doesn’t mean you can’t carry on, but means you need to keep the distance as much as possible, no less than 1M, and adopt additional mitigating measures to compensate. Reference to the Government Covid-Secure Guidance is the best place to start. While Covid-19 transmission risk assessment is important and you must have one in place if you’re operating your business now, you must also make sure that any measures you put in place to prevent transmission of the virus don’t compromise your existing health and safety arrangements. Ensure the impact of any modifications you make to your operations are carefully considered and don’t create new or increase the risk from existing hazards. Napthens Health and Safety is a trading name of ATG Health and Safety Consultants Limited. ATG Health and Safety Consultants Limited is a limited company incorporated in England and Wales with registered company number 5172986. It is a business providing Health and Safety consultancy which is not regulated by the SRA.

For advice on this topic or on legal issues affecting your business, please contact SIBA Legal Helpline on 0845 6710277 North West Law firm LLP is a SIBA supplier associated and Gold Standard Sponsor. The firm has a team of specialists looking after legal requirements of clients in the leisure and licenced trade sector, with clients including Daniel Thwaites Plc and Titanic Brewery. Napthens manage the SIBA Legal Helpline which offers legal advice and guidance on a wide range of legal issues affecting your business, including: General commercial, intellectual property, corporate finance, dispute resolution and litigation, commercial property, licensing, debt recovery, employment law and HSE advice including investigations and prosecutions. Any enquiry through the helpline will receive up to 1 hour of free legal expertise (if further work is required, you’ll be advised of the appropriate charging structure). Full details of the helpline can be found on the SIBA Members Toolbox.

www.siba.co.uk | SIBA Independent Brewer | Autumn 2020

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Business advice: Marketing

What if you never sold a face-to-face beer again? The digital and business guru Gary Vaynerchuk says: “Always try to put yourself out of business before someone else does” and “Everyone has a plan until they get punched in the mouth”. These two quotes were never more relevant than they are today. With the effects of Brexit potential ‘No Deal’ about to strike and also with the Covid-19 pandemic which caught everyone napping, we need to plan for the worst and hope for the best. The great news about what you do is that you are a product that people want, with the democratisation of technology and the thirst from drinking better at home, you are in prime position. A piece of advice that I hope helps you is to make sure you have as many grapple hooks on the cliff face as possible – i.e. have as many ways to distribute your product as possible and also make sure you can diversify to take your brand into new areas such as line extensions, technology, new verticals, white labelling, likeminded partnerships, export to other markets, using part of your process to make a new product etc etc etc. It is best to start with what you do now and how you can maximise that. I would focus on these areas to go direct to the consumer. 1. Online delivery – Ecommerce is a must have and has been for years. If you do not have a way to be found, take an order, pack it up and send it the next day then I fear for you. This means that you need to have your findability sorted (as opposed to your searchability) with a good website, good SEO, good PPC, good retargeting and a great user experience where it is easy to sign in to/sign up to your account and pay through PayPal, Apple Pay, Google Pay, Amazon Pay etc. Make it as easy and as frictionless as watching something on Netflix or listening to something on Spotify. 2. Your packaging – “Packaging can be theatre, it can create a story,” said Steve Jobs. Having stand out and outstanding packaging is a big deal. You want to create a connection when someone receives your goods, however you need to ensure it is not overpackaged as it will seem wasteful and the customer will think – am I paying for that? Extract Coffee is a great example of great packaging. 3. Online drink sites – Let’s face it these sites will get more traffic that you will, so make sure you have deals with as many of these as possible to drive your sales from this vertical. Merchandising on these sites in terms of images, descriptions and reviews is vital.

4. Deliveroo – The highest rated offerings on Deliveroo et al are usually shops and off-licences as very little can go wrong. Get your shop set up on this and see the sales pour in. Think about the range of things you can offer and perhaps hook up with a snack company like Serious Pig to offer Beer and Cider +. You can also look to partner with every restaurant and takeaway in your area or even further afield and become their beer of choice plus you could strike a deal to sticker up the bottles/cans to take people direct to your site next time. 5. Amazon shop – 52% of product searches start on Amazon, not Google, so it is imperative that you have a good looking and well thought through shop/stock on Amazon. It is very simple to set up and not as expensive as you may think. 6. Voice – Following on from being on Amazon, having a voice strategy in terms of ordering and also more information around your products is where we are heading. What happens when you say “Alexa order craft beer” or “Alexa order (your brand)” – get curious and investigate how you can appear more and sell more as over 20% of UK households have a smart speaker. 7. Meal Box delivery – Work hard to strike a partnership as beer and cider of choice with companies like Gousto, Hello Fresh etc. If you can appear in every box, that would be amazing. 8. Fresh Beer Delivery – My local pub set up an online delivery of fresh beer and cider, just poured, and it almost saw them recoup their sales loss during the Covid-19 pandemic.

Lastly, there are some key ways in the digital world which you can use to drive up awareness for relatively small fees and a bit of grunt work. This includes maintaining your constant presence on social media, where you post 10-20 times per day per channel (best practice is seen as much as 60-80 times per day). You must make it interesting and entertaining and not just ‘here’s my product, here’s my product, here’s my product’. Be a guest on podcasts that you think you audiences listen to and also start your own podcast about beer, drinks and the industry. You could talk to your fellow small brewers – the rock stars in the industry – and you will gain positive rub off by doing that. I would target 1,000 micro influencers who are beer crazy – proper geeks who have an engaged following of 400+. By working with them and getting them to talk about and share positive stories about your products, you have a potential reach of at least 400,000 people. But don’t have a one-night stand, work with them on an ongoing basis. Don’t go for the big influencers as they potentially push products as one-offs day after day. Go for the ones who can almost become your fan club and treat them as such. Lastly, having a cool line of merchandise is a great way to connect with your audience, for example if you look at Brian Cannon’s Oasis music store online or Embrace’s (the Band) merchandise store, it has to be that good. Control what you can control and be agile enough to look at all of the verticals above. We have all been punched in the face (and more) lately, so it’s about who gets back up fastest and can anticipate where the next punch is coming from.

Mark McCulloch is one of the leading Food, Drink and Hospitality brand and marketing minds in world. Mark co-founded Brand and Marketing agency WE ARE Spectacular Ltd in 2012 and now runs Premium Brand and Marketing Strategy consultancy Supersonic Inc. www.supersonic.marketing

www.siba.co.uk | SIBA Independent Brewer | Autumn 2020

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Autumn 2020 | SIBA Independent Brewer | www.siba.co.uk

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Business advice: Consumer insight

Introducing a new breed of beer enthusiast With UK beer drinking habits altered during lockdown, has there been a permanent shift in how consumers enjoy beer in the post-Covid world? Katy Moses, MD of KAM Media, offers her own insight and shares the results of KAM Media research into how these changes might affect the brewing sector… Rumours were rife during lockdown that people were drinking phenomenal amounts of alcohol as retail sales surged. I certainly enjoyed a drink or two more than usual, at least at the beginning but, like many, my actual overall intake didn’t change that much. My on-trade spend had merely shifted to the off-trade as I enjoyed a drink not at my local but in my living room, or garden on a sunny day! Three plus months spent in lockdown has, however significantly shifted the way many are consuming beer, according to our new survey of 2,364 beer enthusiasts in collaboration with Brew//LDN. During lockdown, respondents said they have been drinking beer more frequently, sourcing beer from different channels, broadening their repertoire and even embracing brand-new online drinking occasions. Despite this, the actual number of beers being consumed on a weekly basis remained stable overall. Embracing new channels An impressive 46% of respondents said they had bought beer direct from a brewer for the first-time during lockdown. And an impressive 87% said they plan to continue post-lockdown. 59% had bought take-away beer from a brewery or pub during lockdown. This signifies a potentially huge shift in the way people purchase their beer with considerable impacts for both the off and on-trade and demonstrates a significant opportunity for direct to consumer for brewers. Broadening their beer repertoire Beer enthusiasts have also been pro-actively broadening their beer repertoire. 57% of respondents say they are now more interested in searching out unique beers than pre-lockdown. 47% of respondents said they’ve been seeking out more premium options.

Lockdown has provided beer enthusiasts with the opportunity to develop their ‘hobby’ further by exploring new, unique and interesting beers. This change will only lead to a more discerning and demanding beer consumer. It will ultimately impact where they source their beers from in the longer term. Big night in, online Increased socialising online during lockdown has seen a brand-new drinking occasion emerge. An impressive 79% of respondents have consumed beer while ‘hanging out with friends online’ in the last three months. More than 1-in-2 expect to continue doing this even when lockdown measures ease. This offers an interesting new beer drinking occasion for the industry. A new breed of beer enthusiast is emerging from lockdown. The challenge for brands and breweries is to ensure that they remain relevant to the customer across all elements of this mix, from traditional occasions in the pubs and tap rooms, to ‘at-home’ occasions, ‘Zoom nights’ to drinks in the park and more. Overall beer consumption remains stable

At an average level, respondents have been drinking slightly more frequently– an extra 2 days a month – but consuming fewer beers per ‘session’ (-9%) meaning overall consumption has remained stable. There was significant support for local breweries with 79% of respondents suggesting they are much more interested in supporting them since lockdown began. Again, great news for this industry. When we carried out the research, with BrewLDN, we had a strong suspicion that beer drinkers had changed up their habits during lockdown and wanted to ensure the beer industry had the right insights and knowledge to react. But the extent to which these beer enthusiasts– people who already really “know their beers” – have been switching things up was surprising. The impact on the beer industry, on retail and the on-trade as lockdown eases will be significant. To access the free report in full click here. The report was created in collaboration with Brew//LDN and includes expert commentary from BrewTapp, Kegstar and Fleet St Communications.

The study suggests that a much higher proportion of ‘beer enthusiasts’ are now drinking nearly daily; only 5% said they drank more than 6 days a week prelockdown, whereas this figure has now risen to 19%. But no need for a moral panic heremany are generally only drinking 1 or 2 beers a day.

KAM Media is a boutique research consultancy, specialising in hospitality and retail, running bespoke and syndicated customer research programmes for both pub companies and on-trade suppliers, such as Punch, Ei Group, Shepherd Neame, Wells & Co, Carlsberg, Matthew Clark and Accolade Wines. www.kam-media.co.uk twitter: @KAMMediaInsights email: katy@kam-media.co.uk call: 07841 666325

www.siba.co.uk | SIBA Independent Brewer | Autumn 2020

Business advice: Trade marks

Chris Baume

Cameron Malone-Brown

© © How to file a trade mark In the first of a series of articles examining the ins and outs of intellectual property law and how it relates to small brewers and their brands, Chris Baume and Cameron Malone-Brown, trade mark attorneys at leading European IP law firm Potter Clarkson, take a look at how you file a trade mark and what protection and value it can bring to your brand… Without trade mark protection, your brand is vulnerable to copycat competitors stealing a slice of the market you have worked so hard to establish. In this series, we will look at some of the key ways in which trade marks can help to create value and support the growth of your brand. To kick off, we will look at filing a trade mark. The physical act of doing this is relatively straightforward but there can be pitfalls along the way. Here, we provide five key takeaways to help prepare for filing a trade mark and navigating your way to registered protection.

Your brand is vulnerable to copycat competitors stealing a slice of the market you have worked so hard to establish

Autumn 2020 | SIBA Independent Brewer | www.siba.co.uk

Business advice: Trade marks

1. Starting with a search Unfortunately, it is a tale too often told that a business is wedded to a trade mark only to discover that it cannot use or register the trade mark. Dealing with searches at the concept stage of a trade mark can help avoid becoming too invested, commercially and financially, so that efforts can be directed to investigate more viable alternatives if needed. These searches help to establish your freedom to use a trade mark and your ability to register a trade mark in view of any potentially conflicting trade mark rights owned by third parties. We will cover trade mark searching and freedom to use issues later in this series, but for now we will assume that you your mark has been cleared for use and registration. 2. What to protect? Trade marks can be words, or logos or even packaging, get up colours or even sounds and smells! A trade mark can be simple or complex, but must not be descriptive (AMBER ALE), laudatory (THE BEST BEER), or against public morality/decency (BEER BA****DS) It must give the consumer certainty as to who owns the trade mark (CRAFTS). The latter is what is known as â&#x20AC;&#x153;distinctivenessâ&#x20AC;?. A business may have several trade marks that they want to register, including the name of the brewery, brands, logos, etc. Assessing which will provide the most robust protection for a business and how those could be combined can help to reduce exposure to costs. Knowing what should be or can be registered as a trade mark can be complicated and checking with a qualified attorney could help in avoiding formal objections. 3. Determining scope of protection To secure registered protection, you must specify what types of products or services you want the registration to cover, which are categorised into 45 separate classes. For an independent brewer, it may include merchandising goods, brewery services or events hosting.

Covering too few goods and services may mean the registration provides insufficient coverage for the needs of the business. However, covering too many can increase the likelihood of attracting third party conflicts. Each class requires payment of an official fee, so be mindful of what is genuinely important to the business now and in the near future so as not to pay for more than you may realistically need. It is vital to get this balance right because you canâ&#x20AC;&#x2122;t change the goods/services after filing the application. Checking the register for what other similar parties have filed in their specifications may be useful. 4. Ownership This may seem obvious, but details of who will own, maintain and enforce the resulting registration are required at the time of filing. This can be the business itself or a named Director, for example. 5. Examination All applications are examined to ensure that the mark meets the requirements for registration, and to check the specification is acceptable. If there are any problems with the application a notice of refusal will be sent out, giving you an opportunity to respond and attempt to address the issues. If the issues cannot be remedied, the application could be refused entirely or in part. However, assuming that the requirements for registration have been met, the examiner will accept the application for advertisement purposes.

The UK and the European Union benefit from some of the fastest trade mark registration procedures in the world (usually 3-5 months in the UK and 4-6 months in the European Union), assuming that the process is smooth sailing. It is important to get the filing right from the start because refusals may result in having to start the process all over again, increasing costs and time until protection is obtained. Next steps We hope this guide will be useful in preparing for venturing down the path of filing a trade mark application. To better understand the potential pitfalls of filing and handling a trade mark application through to registration, it can be useful to have an initial conversation with a qualified professional. There is also further information related to the application process available via the UKIPO (https:// www.gov.uk/how-to-register-a-trademark/apply) and the EUIPO (https:// euipo.europa.eu/tm/efiling/wizard. htm?execution=e1s1).

Accepted applications are published to allow third parties to raise concerns or oppose the trade mark. In the UK, the advertisement period is two months but can be extended to three months on request. At the EUIPO, the advertisement period is three months. If this window passes without contest the UKIPO or EUIPO will issue a certificate of registration, which should take pride of place on your wall! The registration is initially protected for 10 years and is renewable for further 10-year periods, indefinitely.

Potter Clarkson helps companies, organisations and individuals across all sectors of business to understand, create, protect and defend the commercial value of their innovations anywhere in the world through intellectual property rights. As a full-service intellectual property law firm with expertise in patents, trade marks, designs, litigation, licensing and consultancy, the firm can provide specialist support in all areas of IP. Find out more at https://www.potterclarkson.com

www.siba.co.uk | SIBA Independent Brewer | Autumn 2020

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Autumn 2020 | SIBA Independent Brewer | www.siba.co.uk

Comment: Technical focus

Shake rattle and stale By Dr Keith Thomas of Brewlab, Sunderland

Should beer be bright or is haze acceptable? Hazy beer is, of course, drinkable but has a limited audience despite its probiotic acclaim. For many markets though haze causes concern and rejection either by stockists or customers. Strictly speaking there are different degrees of haze: light haze, hazy, cloudy and turbid. Cloudy and turbid are likely to be well out of spec and easy to reject before sale. Light haze, however, is more difficult to measure and control but can be an indicator of shelf life problems.

beers received and sold in Germany and Scandinavia recorded lower haze than beers received and sold in China and the middle east at the same time point. Temperature, though, isn’t the only feature affecting beer distribution. The conditions of transit also impact. Of these, vibration is a potential but less expected contributor and is clearly evident in all means of transport. To some extent this can be visualised molecularly. The more a liquid vibrates the more it throws its particles together and the more they will coalesce into haze evident flocs.

imagine, have limited effect but a long sea journey may be a different matter. High frequency vibrations of waves and turbines will occur between 20 and 200 cycles per second while slower frequencies of 0.01 to 1 cycles per second will result from swells. The overall effect on turbidity may be complex to untangle. Returning to routine deliveries it may be relevant to consider the combination of factors – oxygen levels at packaging, temperature of storage and vibration in transit as a package. While moderate oxygen levels may have limited effect alone for beer

On small, hand crafted production a filtered beer should achieve a shelf life of six months or so – although many claim 12 months regardless. An easy check on how your beer is performing is to upend a bottle, swirl and observe for any rise in haze from the bottom. What looks clear at first view may not be the full picture. Generally, customers wouldn’t notice this as a drinking pour is a simple, once only action and likely to leave much haze stuck in the bottle. However, although clarity may not be perceived on pouring, flavour defects can be more evident with stale flavours becoming apparent. Given the worst circumstances hazy, stale beer is a double embarrassment. In chemical terms there is a wealth of information on haze components, oxidative reactions and conditioning treatments to study. In practical terms prevention centres strongly on limiting oxidation in maturation and packaging. Certain brewing conditions including malt characteristics and brewing operations, particularly ineffective boiling and rushed conditioning, also contribute. Less studied are the effects of storage conditions although it is fairly evident that beer deteriorates more rapidly at higher temperatures than in chilled conditions. However, chilling incurs costs so good inherent stability contributes well to economies through the supply chain. A good example of where temperature affects stability is a study of an international beer sent to a range of countries and tested progressively for haze. Unsurprisingly

That said not all vibration is equal. Sound is vibration and we are well skilled in using its various frequencies for communication. Similarly with beer. Studies indicate that low frequency continuous vibrations can promote turbidity increases of up to 0.5 units in 14 days. For reference a visible turbidity is 2.0 units so a 0.5 increase may make background turbidity visible. This suggests vibration can have a significant effect on beer quality. In contrast, though, continuous high frequency vibrations reduce turbidity by up to 0.3 units in 14 days. It all depends on what is doing the shaking.

drunk soon after packing its impact may be accelerated by exposure on a hot day with a high tempered engine driving along rough potholed roads. Not to mention possible impacts of pounding soundtracks and singalongs in the background. Or perhaps not the latter. Many brewers serenade their fermentations whilst working and there seems to be no correlation reported yet between vocal ability and beer quality.

Further studies are clearly desirable. A short trip in the back of a van will, one would

www.siba.co.uk | SIBA Independent Brewer | Autumn 2020

Brewery news

Purity scores new try-umphant partnership with Wasps Rugby! Multi-award-winning Purity Brewing Company has agreed a new three-year contract to continue supplying real ale to Wasps Rugby fans. The new partnership agreement will continue to see Purity’s ales served across the concourse and hospitality areas at Ricoh Arena, as well as the development of some exciting new activations to ensure Wasps fans can enjoy their favourite ales even when they’re not at the game. Since 2005, Purity has become one of the market leaders in the Midlands for craft ales and this new agreement with Wasps Rugby is a similar deal announced by the Warwickshirebased brewery with English Premier League side Aston Villa and the renewal of their agreement with Championship Rugby side Coventry Rugby. During the first five years of the partnership, Purity has worked closely with the teams at the venue to train over 1,000 people in pouring the perfect pint of Pure Quality cask beer. This commitment to quality saw the arena become the only Cask Marque-accredited stadium in the UK. In 2017, Purity won the SIBA Marketing Implementation Award at the SIBA Business Awards for the marketing activation between the brewery and the Club. Since Wasps’ move to the West Midlands, Purity has become an integral part of many Wasps Rugby supporters’ matchday routines. The Warwickshire-based brewer has enhanced the overall matchday offering with the option of live cask beer with Pure Gold and Pure UBU across five Purity branded concourse kiosks including one in the Ericsson Arena and others across all hospitality areas.

New for 2020, one of the brewer’s most popular brands, Mad Goose, will be joining the pack as a new offering to supporters on gameday. Following the demand and feedback from the Wasps Rugby faithful, as well as additional brands, the brewery is investing into extra taps to help support the demand. The news of this renewed contract comes after the exciting announcement of a collaborative project between Purity, Wasps Rugby and Delaware North with the launch of the Pure Legends Lounge - an exciting new addition to the hospitality offering at Ricoh Arena with a relaxed and informal environment that is designed to fully immerse guests into Purity and Wasps Rugby. Purity CEO and co-founder Paul Halsey, a former rugby player himself, said on the new agreement: “Working with Wasps Rugby and Ricoh Arena is testament to the ongoing

Autumn 2020 | SIBA Independent Brewer | www.siba.co.uk

success of our original mission when we started, which is to brew great beer without prejudice, with a conscience and with a consistency and an attention to detail, which is second to none. “We are absolutely thrilled with the announcement of our new contract with Wasps Rugby and delighted to be extending our highly successful partnership. Ever since our first matchday back in 2015, we have strived to match the excitement on the pitch with Pure Quality beer for the supporters to enjoy. “Becoming the first Cask Marque-accredited stadium is something as a business we are so proud of to ensure that the same quality Purity pint you get in your local, you’ll get at the arena.” He added: “We have seen how much value local craft beer has added to the supporter experience with the likes of what we have achieved at Ricoh Arena over the last year, Villa Park this season and Coventry Rugby. “The start of 2020 and a new decade is a truly exciting time for both Purity Brewing Co. and Wasps Rugby as we see this continuation of an ambitious and progressive partnership as just the start of a brand-new chapter for both. I can’t wait to enjoy a pint of Pure Gold in the stands and cheer on the men in Black and Gold. Come on you Wasps!” Purity Brewing will continue to offer and undertake a number of fan engagement campaigns throughout the season to further enhance the matchday supporter experience and to create a true Pure Quality visit to Ricoh Arena. For more information on Purity Brewing Company please visit www.puritybrewing.com

Brewery news

Exe Valley launches Gratitude to celebrate NHS workers As part of the nation’s Thank You to key workers, Exe Valley Brewery has brewed Gratitude, a 4.3% ABV golden, floral beer and has given 10p from every pint or bottle sold to charity the Samaritans who are there to listen 24/7. Gratitude was available this summer on draught in containers and bag-in-boxes and in 500ml bottles to take away directly from the brewery or for home delivery within 10 miles of the brewery in Silverton. Exe Valley thanked Josh Beadon of Toco Creative www.tococreative.co.uk for his help in designing the labels and his encouragement in this initiative. Find out more at www.exevalleybrewery.co.uk

The Moor Beer Company brand is evolving! One of Britain's pioneering craft brewers is updating its iconic look and making a bold statement about what it believes in - Live Beer. Operating from sites in Bristol and London; Moor Beer Company was the world's first to can-condition its range of award winning beers. As of 1st June the new look cans make it strikingly clear that they're "Live Beer Naturally Carbonated", with the new slogan adorning the shoulder of the can as well as further highlighting their Vegan Friendly credentials on the label. As the new branding launched during lockdown, brewery owner Justin Hawke said: "The work on our brand evolution started last year and whilst we would greatly prefer launching them with you in pubs around the world we thought getting them out to people now would bring a welcome smile. "With the new branding we've aimed to clearly differentiate our core range (All Dayer,

Lager, Nor'Hop, RAW, Claudia, Stout, PMA, Hoppiness & Old Freddy Walker) from our limited edition beers. We also have an exciting new addition to the core range, a 4.7% session IPA called Distortion. Limited Edition beers will follow and when they do you'll notice a very welcome difference with their packaging.” Hawke, who was awarded Brewer of the Year in 2017 by the British Guild of Beer Writers, added: “As ever, all of our beers are naturally carbonated and vegan friendly. Natural conditioning in can is something we pioneered and are recognised for, it’s what makes our beers much rounder, fresher, and full of life - an ethos we now call Live Beer - something you can expect us to talk much more about in the future! We also wanted to bring more attention to the fact our beers were the original vegan friendly beers, something which we proudly state on the label alongside our unfined fish logo and a new Proudly Vegan logo. “For us this is very much about evolving our

imagery rather than reinventing it. Ben King of ichbinben did an amazing job updating his timeless classic work that delighted consumers for over 10 years. We recognise that today’s consumers want different things from their packaging but at the same time we didn't want to lose our original identity or purpose, something which we are fiercely proud of and committed to. "I’m sure you will see how the whole range sits incredibly well together and hopefully you'll also notice the intricate details that set each can apart. We want to keep things as accessible for consumers as possible by keeping the label clean and simple - stating only the brand name, beer style and ABV (surprisingly something not so easy to find on cans these days!).” The cans can be ordered directly from the Moor Beer web store - moorbeer. co.uk/shop - for home delivery, and are also available at many independent shops.

www.siba.co.uk | SIBA Independent Brewer | Autumn 2020

Brewery news

Docks Beers launches ‘True Grit’ to honour Covid workers Docks Beers brewery launched its latest beer as a tribute to all frontline workers putting in the ‘hard graft’ during the Covid-19 pandemic, and to raise money for a Grimsby charity. Mike Richards, Head Brewer of Docks Beers, said: “‘True Grit’ is a 6.2% Kveik IPA, a beer fermented with a Norwegian farmhouse yeast. Docks Beers are often inspired by a hard work ethic and this beer is brewed to show our appreciation for the endeavour of all the millions of frontline workers who have grafted tirelessly throughout the past few months. These people are the doctors, nurses and carers, but also shop assistants, waste disposal workers, social care staff, factory operatives, teachers, taxi drivers and so many others who should be recognised. In the past few months we have seen the incredible dedication and herculean work of so many different people from so many different industries. Anyone who has worked or helped others during the pandemic - this beer was brewed for you. We hope people who buy True Grit will raise a glass to frontline workers when they drink it.” True Grit cans are ‘NHS blue’ and feature an illustration of a healthcare worker, dressed in

PPE saluting with a raised fist. The hand-drawn artwork by Kirk Arnold of Source4 Design was commissioned in recognition of all who have helped in our communities. The ‘True Grit’ marketing campaign also features local key workers in a series of photos, showcasing just some of the different sectors who have worked non-stop during Covid-19. These include nurses from St. Andrews Hospice, Factory Operatives from Northcoast Seafood, Waste Collection workers, Shop Workers at Cleethorpes Tesco, a Social Worker, New Waltham Shopkeeper, Taxi Driver from AA Taxi’s, School Caretaker

at St Mary’s Catholic Primary School and Cardiologist Consultant. As a thank you from Docks Beers, the Grimsby brewery will donate 10p for every pint and can sold of the new beer to The Health Tree Foundation. This hospital charity makes life easier for patients and their loved ones in all Northern Lincolnshire hospitals. The funds raised by sales of ’True Grit’ and donations made in the Docks Beers taproom will go towards helping acute hospital and community services that helps around 350,000 local people.

Rum Goings-On Down at Docks Docks Beers’ spirits arm has launched a new spiced rum called Stevedore. The arrival of the rum follows the success of the Grimsby brewers’ Maritime Gin and is a Lincolnshire collaboration with Lincoln’s Unconventional Distillery. It is billed as a special blend of spices; vanilla, cinnamon, nutmeg and finished with a fresh peel of Seville orange and a pinch of sea salt to give a hint of the ocean. In keeping with the hard graft ethic and docks imagery that runs throughout Docks Beers’ branding, the rum’s name and label is inspired by dockworkers. Brewery Director, Will Douglas, explains: “Stevedores are the backbone of our ports – dockers who stow and unload cargo until the graft is done. We created Stevedore Rum to honour these grafters and to raise a glass to their contribution to the maritime heritage of Grimsby and ports far and wide. Few drinks better evoke the spirit of the docks than rum so we feel it is an essential

addition to our drinks range. We are already selling it in our online shop and it will be our house rum when the taproom reopens. It is another example of how we have been diversifying our business to cope with the impact of Covid19.” Managing Director of Unconventional Distillery, Sam Owen, adds: “We’ve enjoyed working on this bespoke product for Docks Beers. Rum, spices, and sugar arrived from exotic locations all over the world into our nation’s docks and so it is absolutely fitting for them to have a rum. We were delighted to collaborate with them to create a recipe that celebrates the importance of rum and brings the Docks Beers twist to this increasingly popular spirit.” Stevedore spiced rum is sold in individual 70cl bottles for £32 and is immediately available to buy from the Docks Beers webshop, www.docksbeers.com/docksshop

For more information about Docks Beers follow @docksbeers on Instagram, Facebook and Twitter and visit www.docksbeers.com to sign up for news updates.

Autumn 2020 | SIBA Independent Brewer | www.siba.co.uk

Brewery news

McColl’s Brewery launches Paper White Paper White, a 5.5% mixed fermentation extra pale ale, has been unveiled by McColl’s Brewery based in County Durham. Originally brewed two years ago to celebrate the brewery’s first birthday (hence the name) it was received very well at the time and was always due a return at some point but a busy year had been planned and tank space never looked available to give this lovely beer the time to sit and develop. Cue lockdown.

Conditioned for five weeks and then canned, the beer features Belgian Ale and Beaujolais wine yeast, Pilsner malt and oats, Hallertau Blanc and Relax hops along with Teesdale water. Find out more at www.mccollsbrewery.co.uk

Edinburgh Beer Factory adapts to the new normal with beer subscription service Edinburgh Beer Factory (EBF) has launched a new monthly beer subscription, helping UK drinkers make sure they never run out of their favourite beer. Subscribers enjoy an extra 5% off already discounted case prices, delivery on their preferred day of the week, a free gift with their first delivery and exclusive discounts on new release beers. The recent Coronavirus Lockdown wreaked havoc on the lives of everyone in the UK, and hit the hospitality and brewing sectors particularly hard, but EBF has seen some silver linings. While 90% of its pre-Covid business was lost overnight with the closure of pubs, bars and restaurants and loss of Exports; directto-consumer online sales rocketed. A forced switch to at-home drinking, finding ways to relax at the end of home-working days and a huge increase in online shopping had all helped fuel the rise, along with EBF being quick to offer free UK home delivery and a chunky 20% off prices on cases of 24 beers. The brewery also got together with neighbours Sweetdram distillery to produce and distribute hand sanitiser free of charge to frontline NHS and care staff during the health crisis.

“The loss of pub trade was a huge blow, but it was genuinely encouraging to find that the consumer still wanted our beers. The acceleration of the trend towards shopping online plus the desire to support local, independent businesses really kept us going during lockdown – along with the huge support of the Job Retention Scheme. It’s been great to deal directly with so many existing and new fans,” said Emily Clarke, EBM’s Marketing Manager. Prices start at £25.84 per month for cases of 24 bottles and have a 3 months minimum subscription period. For cider fans, there’s also a Cider Subscription option, offering Dunbarbased Thistly Cross cider on the same basis, with prices starting at £36.48 per month for cases of 24 bottles. To find out more and sign up visit https:// www.edinburghbeerfactory.co.uk/shop/

www.siba.co.uk | SIBA Independent Brewer | Autumn 2020

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Autumn 2020 | SIBA Independent Brewer | www.siba.co.uk

Brewery news

London Beer Factory appoints John Keeling to Board of Directors London Beer Factory has appointed John Keeling to its Board of Directors as a Non-Executive Director. Moving from his position at Fuller’s, John will step into the role with immediate effect as the brewery looks toward its next phase of expansion. Many in the industry will be familiar

with John from his work at and directorship of Fuller’s, as an international beer judge and speaker, and as the incumbent Chairman of the London Brewer’s Alliance. John initially joined Fuller’s as a junior brewer, holding various positions before culminating in his promotion to Brewing Director in April

1999. During his time as Director, over £60 million was invested in developing the brewery. “It is John’s experienced application of investment and proved growth which made him so promising to us at London Beer Factory. We are delighted to have him on board,” said Sim Cotton, CEO. John is an acclaimed judge and speaker at beer competitions around the world including Beer World Cups and the Australian International Beer Awards. Under John’s tenure Fuller’s won numerous medals for their beer, including the CAMRA Beer of the Year and gold medals at the Beer World Cup. In December 2017, John was appointed Chairman of the London Brewers’ Alliance. He has been instrumental in supporting the craft beer movement and is the inspiration for many of today’s young brewers. “Having such a respected figure of British brewing is a real coup for the company and underlines the aspiration and success we want to establish for the brewery,” said Sim. Joining a board that includes brothers Sim and Ed Cotton, their father Neil, and Johan Spendrup (Vice-CEO of Sweden’s Spendrups Brewing) John will advise and direct the London Beer Factory as it aims to capitalise on strong YoY performances by growing its bar estate, investing in new brewery equipment, and relocating to a larger site. John said: “I am thrilled to be a part of an exciting brewing project that has real ambition, established progress, and is operating in unique spaces within the UK’s craft beer scene.” Find out more at www.thelondonbeerfactory.com

Great Newsome Brewery goes gluten-free with The Chairman Just a cursory glance at any supermarket’s Free From range should tell you how quickly that market’s growing. More people than ever are questioning exactly what they’re consuming, and beer is no exception. And so with its most recent beer, The Chairman, Yorkshire brewery Great Newsome has decided to give gluten-free a go. “For us, brewing gluten-free beer was something of an inevitability. We’ve had our customers ask about it for a while now, and we decided it was time we had a crack at making some,” said director Matthew Hodgson. “Our mission from day one has been to show people that craft beer can be something accessible, easy to get into, you know. If we can do something that allows more people to try our beer — like doorstep deliveries, open days, mini-kegs — then you can be sure we’ll give it a go. Gluten-free beer’s all part of that.” Great Newsome previously brewed The Chairman annually as a cask-exclusive premium bitter. The Covid-19 pandemic forced the team to reconsider their typical beer calendar, and

they decided to try something a little different. “The pandemic forced us to focus almost entirely on bottled beer. We’d always sort of pondered bottling The Chairman anyway because people really enjoyed it in the pubs, and we don’t really make another beer quite like it,” Matthew continued. “I can’t really express how thankful we all are for the support we’ve received through lockdown; I’m glad people are excited for The Chairman, because we’ve put a lot of work into getting our first gluten-free beer just spot-on.” The beer is a tribute to Cec Hodgson — an important figure in the Hodgson family’s history. After Cec became the chairman of a local agricultural services firm, the nickname stuck with him throughout the rest of his life. “He was always a real character, larger than life,” said Matthew. “It’s always nice when someone asks us about the beer, because it just lets us keep his memory alive in some small way. You really don’t meet many people like Cec.” For more information, visit www.greatnewsomebrewery.co.uk

www.siba.co.uk | SIBA Independent Brewer | Autumn 2020

R E L I A B L E C LO S U R E S T H AT H E L P S E A L , P R OTEC T AN D ADD VALUE TO BRAND S SPILES

TAPS

CLIP CORKS

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Quality Stoppers and Closures Since 1774

Autumn 2020 | SIBA Independent Brewer | www.siba.co.uk

NES STO

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+44 (0)1844 203100 sales@rankincork.co.uk rankincork.co.uk

Brewery news

Two leading South West businesses, Salcombe Brewery and Rockfish, announce partnership Salcombe Brewery Co. is delighted to announce that it has been chosen to be the exclusive provider of beer and cider at Rockfish’s eight waterside restaurants, including their newly refurbished Brixham site which opened last month. Salcombe Brewery owner, John Tiner, said: “We have been brewing a golden ale for Rockfish for a number of years and as two dynamic South West coastal businesses we have a great deal in common. We are thrilled that this relationship has developed to the point where we are now the sole supplier of beer, lager and cider across the Rockfish estate.” He continued: “Their customers will be able to pair their superb seafood with our fabulous new lager, perfectly balanced IPA or thirstquenching cider, all with unique Rockfish branding that reflects both organisations’ love

of the sea. We are very excited about this new partnership and the great opportunities for us both that lie ahead.” Mitch Tonks, owner of Rockfish, added: “The team at Salcombe Brewery has always impressed me with their attitude and core values. There is a lot of synergy between our two companies with both organisations being incredibly supportive of their local communities and businesses. I am very excited about this new phase in our relationship and we are already in discussions about further plans to work together.” Using the finest British malt, Rockfish Pilsner (5.4%) has a delicate floral and herbal aroma, derived from the noble Czech and German hops. The gentle malt flavour compliments the bittersweet pallet, culminating in a crisp dry finish. A light session IPA with a long hoppy finish,

Rockfish IPA (4.2%) uses some of the best hops the USA has to offer in Citra, Amarillo and Chinook. These hops result in a citrus driven aroma and flavour supported by hints of melon, apricot and peach. Celebrating a bounty of crisp, delicious West Country apples, Rockfish Sea Cider (4.5%) crashes across the taste buds in waves of lightly sparkling refreshment. A full-bodied, traditional cider with a medium dry taste, it’s the perfect way to end the day, or start the night. These new drinks will be exclusively available in bottles and on tap (£4.95 per pint) at Rockfish restaurants. For further information on Salcombe Brewery Co. please visit www.salcombebrewery.com For further information on Rockfish please visit www.therockfish.co.uk

www.siba.co.uk | SIBA Independent Brewer | Autumn 2020

Gold members Gold members

An Open Letter to our Customers, Potential Customers and Aficionadoâ&#x20AC;&#x2122;s of all things SIBA Thank you for your determination, ambition and passion to keep your hopes and dreams of running a successful brewing business alive during these ghastly times. Thomas Fawcett & Sons Ltd have been making Top Quality malts now for 211 years. We have had fluctuating fortunes over that time, but we never anticipated that a Government, of any colour, would close pubs and all leisure facilities over night, through in my opinion, totally misguided thinking. 2020 has been a nightmare of monumental proportion - not just for us but for all our customers and I would go so far to say all their customers too, who have been deprived of all our combined skills and commercial efforts to provide them with World Class Beers. I am filling the space with pictures which depict the authenticity of what we continue to do with determination and pride. There is now hope, that over time, our businesses might recover. We all have to hold on to that hope and as an Industry gather together in Churchillian fashion and refuse, under any circumstances, to surrender. I wish the Great British Brewing Industry well and that 2020 will become a distant memory as we all regain our confidence and strength. We add, again in hope, our crop report thus far (the harvest is far from complete!) as reassurance that there will be some Top Quality Malt available to the heroes of the Brewing Industry (you lot) in 2021!

James Fawcett Chairman & Managing Director

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Autumn 2020 | SIBA Independent Brewer | www.siba.co.uk Autumn 2020 | SIBA Independent Brewer | www.siba.co.uk

Gold members Gold members

HARVEST REPORT 2020 by Brian Hickman, Production Director, Thomas Fawcett & Sons Ltd

We remain confident that due to our size, specialist nature and carry over stocks we will be able to supply consistent Quality Malt to all our customers throughout 2021

The changing weather patterns seen over recent years have once again had a significant impact on the quality of the 2020 Malt Barley Crop. The very wet Autumn prevented many farmers from drilling winter crops, especially wheat, but also winter feed and malting barleys. This left a large area for spring crops. Sadly we had a very warm, dry April and May. This was great for families stuck at home during the COVID 19 lockdown, but not good for the crops! When the rain did come in June, the crops were already established on short straw but with good ear emergence. As a result, the last dressings of nitrogen were taken up into the ear rather than vegetative growth. Much of the Winter Malting Barley Crop has therefore been high in nitrogen, and we are expecting the same from the Spring Malting Barley Crop. As with last year, even the most resilient varieties have been affected and a significant acreage of the Maris Otter crop has not made the grade for Quality Pale Ale Malt production for cask-conditioned beer, or any beer for that matter. This has resulted in an industry wide shortage of Winter Malting barley. Thankfully, because

we have it strategically grown in different geographical areas within the UK, and we have some old crop carry-over, we have enough to last until the 2021 crop comes on stream â&#x20AC;&#x201C; weather permitting. In addition to the Otter, we have bought some nice Pearl for pale ale malt production, as well as Halcyon from our own farm, and some slightly higher nitrogen Craft for all our coloured malt requirements. At the time of writing we have only seen the Winter Crop. The fields of spring barley, as anyone who has travelled will have noticed, have a huge amount of green secondary growth and with the current wet weather, they will not be ready until the end of August / beginning of September. Further south, some spring barley has been cut but here again the nitrogen levels are high which does not bode well for brewing. The lack of rain at the right time has also affected yields, for both Winter and Spring barleys alike, and the premiums for Quality Malting Barley over feed are therefore rising. We remain confident that due to our size, specialist nature and carry over stocks we will be able to supply consistent Quality Malt to all our customers throughout 2021.

We are customer driven to help brewers of all traditions and sizes. For further information or for a bespoke quotation to reflect your malt variety preference, volume, packaging and delivery requirements please email: sales@fawcett-maltsters.co.uk or call us on 01977 552490.

www.siba.co.uk | SIBA Independent Brewer | Autumn 2020 www.siba.co.uk | SIBA Independent Brewer | Autumn 2020

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eca

Gold members

ER M M SU LE SA END

9 S 30 0

Close Brothers Here to support UK brewers After several challenging months, the hospitality industry needs support as lockdown eases. For many brewers, cider makers and other drinks manufacturers, the renewed focus is on increasing production and moving towards businesses as usual. Here’s how we are helping UK breweries in 2020.

SUMMER SALE EXTENDED UNTIL 30 SEPTEMBER!* • Unwashed 30 litre ekegs now £5 • Unwashed 9-gallon ecasks half price • Extended 60-day payment terms

for businesses using ecask and ekeg offers

At Close Brothers, our drinks equipment and container solutions are designed with businesses in mind and we’re committed to adapting to meet new requirements. Throughout July and August, Close Brothers Brewery Rentals offered 50% off unwashed 9-gallon ecasks, up to a maximum of 72 containers per customers per month. This has now been extended to the end of September with the added offer of £5 unwashed ekegs, 72 per month per customer. We’ll also continue to extend our payment terms to 60 days to help businesses improve cash flow as the economy evolves. *Full T&C’s can be found on our website.

We’re proud to offer...

Gold members

Fast logistics and container solutions With over 2.2 million containers, we have one of the largest owned collection of casks and kegs in UK available for long and short term rental solutions. We also offer world-leading services in cleaning and maintenance, as well as decanting services which has help brewers and pubs to dispose of container contents in an environmentally friendly manner. This part of our service has remained open throughout the crisis, and now, as usual keg and cask cycles begin again, our depots are ready to help with logistics and supply containers quickly. Innovation and problem solving Our drinks equipment specialists have also been able to help several businesses with canning and bottling lines, enabling them to extend their lines or get their products out to new markets during lockdown and beyond. We have strong, long-standing relationships with supplier partners and industry leaders, enabling us to excel when sourcing equipment and agreeing finance terms. We hope to be able to help more innovative brewers as they avail new and alternative trading opportunities. We have also been accredited for the Coronavirus Business Interruption Loan Scheme (CBILS).

Short term rental solutions The benefits of our short term container rental solutions include: • Flexible terms with no upfront costs • Contactless delivery and collection • Great offers with extended payment terms

Take advantage of our summer offers today! Call us on 01425 485421 or visit closebreweryrentals.co.uk

Supplier news Supplier Viewpoint

Subscription & eCommerce Packaging – A pillar for businesses throughout the COVID-19 pandemic In the past few weeks, Saxon Packaging has seen a surge in demand for its array of packaging solutions, particularly for the subscription & eCommerce sectors. This is because many businesses are seeking alternative ways to enable customers to continue to receive their products and keep up with increased consumer demand, says Adam Futter, Business Development Manager at Saxon Packaging. “It’s safe to say that the impact of the Covid-19 pandemic on the craft beer industry has been very well documented over the last few weeks. With the difficulties of social distancing, bar closures and isolations, it has been a very testing time for businesses all across the nation (and for beer aficionados such as myself!). The sheer drop in on-trade sales, bar and restaurant closures and reduced income has created an incredibly difficult situation for the brewing industry. Since the 23rd March 2020, the UK lockdown has forced brewers and pubs to throw away over 70 million pints of beer which would have spoilt during these coronavirus closures [Source: inews.co.uk].

Adapting for Covid-19 The 104 days of uncertainty that ensued certainly disrupted the status quo in the brewing industry. In order to cater for newly embraced consumer purchasing behaviours of ordering online (as opposed to purchasing goods from brick and mortar premises) many businesses had to adapt by adjusting their operations towards direct-to-consumer avenues. Brewers have quite literally transformed their businesses, by re-designing their websites and overhauling their marketing strategies to facilitate and focus online sales transactions for their beverages - providing a much-needed solution for continuing the sales of beer. The online sales orders have also offered opportunities that lay within beer subscription services, which have helped to ensure repeat purchasing throughout the pandemic. One of the key components that has helped to facilitate this is of course…packaging.

A Surge in Subscription Sign-ups During the Covid-19 pandemic, a reported ‘one in 10 Britons has signed up to a subscription service’ [Source : The Guardian]. So it’s no surprise at all, that in the past few months, we (Saxon Packaging) have seen a surge in demand for our array of beer packaging solutions, particularly for the aforementioned subscription and eCommerce sectors. This is because brewers are continuing to seek innovative and cost-effective ways to enable customers to continue to receive their hoppy beverages and not to mention keep up with increased consumer demand. I’m a firm believer of the old adage, ‘every dark cloud has a silver lining’. I personally have witnessed many success stories from brewers who have taken the plunge into the world of eCommerce. One particular client of ours has managed to almost double their subscribers since the beginning of the pandemic.

How to Recreate Their Successes If you have yet to consider exploring the avenue of direct-to-consumer retailing for your beer products, it may come across as daunting. However, it’s not as difficult as it may at first appear to be, in-fact it is quite the contrary! Adapting your existing website (or creating one from scratch) for eCommerce is very straightforward. There are lots of tools and services available online that make the entire process painless. They are generally not that costly and you can be up-and-running, taking payments over the web, in a very short space of time. From there, it will be time for you to communicate your new online services to your loyal customers, and it won’t be long before you’ll be shipping out your new orders taken from the web. This is where we come in, with over 30 years of packaging knowhow we offer a wide range of packaging solutions which you can find out more about on our website. There you will also find images showcasing our beer product range along with lots of useful information to guide you. Of course,

Autumn 2020 | SIBA Independent Brewer | www.siba.co.uk

if you’d rather discuss your requirement with me directly you can call me on 07712 433432.

Food for Thought When it comes to beer packaging, there are many things to consider. Your packaging needs to be reliable, cost effective, aesthetically pleasing and withstand the rigors of the varying conditions of transport. Here at Saxon Packaging, we really like to make the entire process as smooth and simple as possible. With over 30 years of drinks packaging knowledge we know what works and are able to create standard packaging with simple designs such as a company logo with an easy to open tear strip through to intricate pieces of artwork with multiple perforations.

Moving Forward As we continue to navigate through these strange and difficult times and head fast towards Christmas, finding a solution that permits you to continue to deliver beer to your customers in this new age of purchasing behaviour, eCommerce is something that every brewery should give some sincere thought to. It goes without saying, that investing a lot of time and effort into producing your product(s), it’s essential to be able to fulfil customer demand, continue to deliver the hoppy bottles of goodness and make it a memorable and enjoyable experience for your customer. If you have any questions or have a beer packaging enquiry of your own, feel free to drop me an email at adam. futter@smurfitkappa.co.uk or speak to me directly by calling 07712 433432.

Supplier news

New book argues that ‘craft’ is beer’s biggest headache – and its saving grace Award-winning beer writer Pete Brown has released a new book called ‘Craft: An Argument’ exploring the history of the term ‘craft beer’ and all its connotations. The craft beer boom has become so influential that the descriptor ‘craft’ has become the most ubiquitous and hotly contested term in the world of food and drink. Amid various attempts to provide it with an ‘official’ definition and increasing concern that the term is being co-opted by the big brewers craft beer originally stood up against, Brown has written a book-length exploration of this decades-long argument, looking at craft beer from a different perspective, and ultimately, attempting to prevent the craft beer movement from eating itself. In Craft: An Argument, Brown dismantles attempts to define the term ‘craft beer’ before taking a broader look at where beer fits into the context of other crafts such as wood turning, smithery and even macramé. He shows that

arguments around craft beer have largely forgotten what craft is all about. He explores the ever-changing nature of work, the meaning of knowledge, the evolution of language and the ways in which we engage with our immediate environment and the wider world. Arriving back at beer from such an oblique angle, he rediscovers the real reasons why so many people are so passionate about craft beer, and argues that situating beer within a broader understanding of craft shows that the term is rich in meaning, even if it can’t be pinned down to a measurable definition. Brown explains: “Feelings run so high around craft beer, and that makes it a fascinating area for an in-depth exploration. The term feels like it’s been encroached upon, and craft beer associations are rebranding as independent – it feels like they’re on the way to dropping ‘craft’ altogether. While I argue that small, independent breweries are vital and need protecting, I think craft is a bigger concept, and one that can occasionally apply to bigger brewers too. If we abandon it in favour of

talking solely about independence, I think we’ll have lost something precious. So this is an argument that while the term ‘craft beer’ can never be accurately defined or owned, it is nevertheless valuable and worth fighting for.” The book was written and self-published over 13 weeks during the Covid-19 lockdown, with Brown’s wife Liz Vater acting as editor and publisher. Craft: An Argument is available in e-book format from Amazon, Nook, Apple Books, Google Play and Kobo, priced from £6.99, published by Storm Lantern Publications. Print and audio editions will also be available.

GEA Remote Support: New service packages for expert assistance available In a fast-changing world, GEA is committed to maintaining close, even instantaneous communication with customers and helping them navigate the new normal. With GEA Remote Support, GEA experts are instantly available via video, which neither requires pre-installing software nor an updated IT-infrastructure. GEA now offers customers two new service packages providing different types of remote expert assistance, ensuring availability in every situation without compromising safety and security.

Easy and secure real-time video communication with GEA experts

Hands-free service solution with GEA Remote Eye Wear

The GEA Remote Support Standard Package includes instant GEA expert support and is compatible with any commercially mobile device. This GEA Remote Support option leverages a video streaming service that is safe and ensures the protection of customer data given it uses a closed video network, which means IPs and production processes are protected. With the Standard Package, customers can initiate a session from their own production location via email or SMS, which contains a secure link to initiate a video conversation. This option also allows for sharing imagery back and forth during the conversation, as well as sending descriptions and instructions via the chat function. All of this is possible without the customer having to install a new application.

To make accessing support even easier for customers, GEA Remote Support also offers a second, hands-free option: The new Eye Wear Package includes speciallydesigned glasses and provides customers with the freedom to communicate with GEA experts while performing tasks. The optimized GEA Remote Eye Wear glasses include an integrated high-resolution camera and reliable microphone, providing several bidirectional functions. By projecting images onto the eye wear screen, repairs, process optimizations or inspections can be carried out immediately. Find out more at www.gea.com

www.siba.co.uk | SIBA Independent Brewer | Autumn 2020

Supplier news

New Sales and Marketing Manager for Cotton Textile Co The Cotton Textile Company (TCTC) welcomes Iuliana Vinte, known as Lulu, in the role of Sales and Marketing Manager. Lulu hails from Romania and came to the UK in 2013 to study fashion design at the Middlesex University in London. Soon after graduating she started her career in the fashion industry as a designer and product developer, and soon found her interests migrating towards marketing and business development. Richard King, Co-Founder and CEO at TCTC, said: “we are delighted to welcome Lulu to our team who will be pivotal in driving our online

and offline presence and will share the exciting growth of the business with us.” Incorporated in 2013, TCTC is now firmly established as a producer of clothing, towels, socks and accessories for many lifestyle and fashion labels, as well as more niche corporate businesses. The business is now a licensee and is planning to launch two own brand ranges this year. Over the next few weeks Lulu will be relaunching a new TCTC website, re-branding one of the core lines of business and working on the launch of new brands and services. Find out more at www.thecottontextilecompany.co.uk

Supplier Case Study

LemonTop Creative recently worked with the Yorkshire Dales Brewery on a re-brand. This is how the process worked… The Challenge

The Solution

For over 15 years Yorkshire Dales Brewery have been making extraordinary craft ale, brewed with pride and passion, using the finest ingredients. The brewery in Askrigg, North Yorkshire, is in the heart of the Yorkshire Dales, with each beer in their core range taking its name from a nearby town or landmark. For their new range, however, they wanted to create something a little different and unique. With regular special brews and collaboration brews, Yorkshire Dales Brewery are proudly independent and love what they do. They wanted to show that they are not just following the crowd, not just creating standard beers and not doing what the brewery world expected of a small craft brewery. They wanted to show off their personality and remind people that you don’t always have to conform to industry standards, and great beer can be brewed from the most unlikely sources.

As humans, we are very visual. We knew that the brewery only had one chance to make a great first impression, so we created a range of eye-popping, colourful can designs that portrayed the lively and unique personality of the brewery team. Extravagant? Maybe, but in a competitive market full of everchanging design trends, we needed to demonstrate how unique the beer and recipes were. Some would argue that the can designs were ostentatious and flamboyant, but we knew we had to make these stand out if only to prove that Yorkshire Dales Brewery are pushing the boundaries of experimental craft beer and ensuring customers remain excited by what they are producing.

Considerations Competing with the latest packaging available in bars and on supermarket shelves is something we have to consider on a daily basis. Every time we look there is something

Autumn 2020 | SIBA Independent Brewer | www.siba.co.uk

new, something eye-catching and occasionally something that makes us think, wow, that’s creative. But that only makes us push harder, be more innovative and create something that really jumps off the shelf and makes customers take notice. The designs we created for Yorkshire Dales Brewery do just that.

The Result The result is a visually appealing, vibrant and energetic set of designs which can be modified to suit the next beer in the range, whatever the style or recipe. These beers will stand out and catch the eye wherever they are displayed and have already become a talking point throughout the Yorkshire brewing industry. Whether your preference is for dark stout, golden ale or juicy IPA, there’s sure to be a drop you’ll enjoy! For more information go to www.lemontopcreative.com

you brew it, we'll brand it.

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We are the creative design agency for the drinks industry developing visual identities and brand strategies for drinks companies worldwide. #happyaslarry

what our customers say... Yorkshire Dales Brewery said: The team at Lemontop are brilliant to work with. They listen to what's needed, they're endlessly creative and they can be relied upon to deliver on time and on brief.

The Co-op said:

Fallen Brewing said:

Many thanks to LemonTop for heling us with this progressive project. The very talented team helped us visualise our thoughts and the end result is somethng we are all very proud of!.

I gave LemonTop a brief at the start of the project and the end result was even better than I had hoped. They are professional, responsive and patient. I couldnâ&#x20AC;&#x2122;t recommend them highly enough.

Got a project? CHAT to us on ZOOM, TEAMS or Talk TO us on 01325 311177 email hello@lemontopcreative.com

For inspiration, visit www.LemonTopCreative.com/work and you too could be as #happyaslarry

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05/02/2020 13:43

Gravity Systems was formed to meet the growing demand in the craft beer market for a single source for all brewhouse, fermentation, services generation and distribution. It is our aim to be the most complete partner in the brewery industry by building long term partnerships with our customers.

+44 (0) 1733 834264 | www.gravity-systems.co.uk

Autumn 2020 | SIBA Independent Brewer | www.siba.co.uk

Supplier news Supplier Viewpoint

Financial advisors Geoffrey Martin & Co comment on insolvencies in the current market…

Insolvencies fell steeply in Q2 which will seem counter-intuitive to many, especially given all the media coverage to the high-profile casualties in the High Street. In fact, corporate insolvencies are at their lowest levels since quarterly records began in 2010. The graph opposite sets out the quarterly movement in company insolvencies from 2015 to Q2 2020. This reflects our experience of the first few months of COVID - fewer formal insolvencies, a focus on advisory work. Government interventions have provided a genuine lifeline for many businesses in over this period (particularly the furlough scheme), but business owners and management teams continue to be concerned about the post-lockdown future whilst planning for the future as best that they can. It’s unlikely to last though – as government life support is withdrawn and the furlough scheme being phased out. There is already evidence of a spike in companies in financial distress seeking advice, particularly in hospitality, leisure and retail. Businesses in areas where local lockdowns are in place will also be at particular risk. Financial planning has never been more important.

For more information go to www.geoffreymartin.co.uk

Brewing up a legacy Myles Pinfold from beer brand specialist WPA Pinfold looks back at one of the most iconic brands in brewing… “I recently came across an old book called Romance Of Great Businesses that had been published in 1926. It included an article about Bass which complimented the brewery on its lineage. Bass was founded by William Bass in 1777 at the ‘tender’ age of 57; he had previously run a transport business. Over the following century the Bass name became synonymous with quality beer, especially its famous East India Pale Ale, and grew to become the largest brewer in the world, with an annual turnover of up to two million barrels. The publication also referred to an entry from the 1875 edition of the Encyclopaedia Britannica which stated that approximately 1.5 million people were employed in the brewing and licensed trade. These figures are more than comparable to those of today (pre-lockdown). The Britannica also mentioned that in Tasmania, beer was shipped in frozen blocks to Australia and India for consumers to suck rather than sip their frozen pale ale – now, there’s a thought…

Supplier Viewpoint

In today’s turbulent times it is worth noting that Bass managed to survive many challenges, including the American War of Independence, the Napoleonic, Crimean and Boer Wars, two Worlds Wars, the Great Depression, and a few recessions to boot.

In 1876 the Bass Brewery secured the first ever trademarks (Numbers 1 and 2) on the British Trade Mark Register. The story goes that a loyal Bass employee queued up all night to be first through the doors when the register was opened. That Number 1 trademark featured the iconic red triangle which became famous the world over as a symbol of the quality of Bass beer. How a simple abstract mark could become such a profound symbol of quality in the decorative

Victorian era is impressive to say the least. It predated by many decades the Bauhaus, the revolutionary art and design school that made basic shapes, like the triangle, and primary colours a key element in its philosophy. The logo was probably based on the identifying marks burned onto the wooden casks and possibly represented the three different breweries on Bass’s Burton site: the Old, Middle and New Breweries, each indicated by a red, white or blue triangle. Whatever the case, this simple abstract mark became sought-after across the globe, such was the fame of the brewery’s ales (Bass’s trademark Number Two was a diamond, by the way). That original Bass brand subsequently managed to avoid the meddling of brand managers and designers for a century and more. Whilst the pure, undiluted Bass lineage continued until 1961, when it merged with Mitchells & Butlers and then was absorbed into a global conglomerate – the rest is corporate history…” Myles Pinfold is founder and strategic director at WPA Pinfold. Find out more at www.wpa-pinfold.co.uk

www.siba.co.uk | SIBA Independent Brewer | Autumn 2020

Brewlab

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We help brewers and breweries across the world improve their knowledge, skills and quality of products. Professional Brewery Training Whether you’re a first time brewer looking to start your career or a professional brewery seeking to upskill your team, Brewlab has a training course that is right for you. External Services Brewlab can deliver onsite quality assurance audits to help troubleshoot issues, upskill brewers and provide certification to demonstrate high standards.

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Laboratory and Yeast Services Labo We provide breweries with the expertise required to manage the quality and consistency of their products through routine and advanced analysis services. We can design custom due diligence plans for any microbrewery to maintain quality assurance. Project Support Our experienced team can assist with the development of new innovative products, producing small batches ready for market testing.

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Autumn 2020 | SIBA Independent Brewer | www.siba.co.uk

02/12/2016 17:01

Supplier news L-R: Ed Evans, head brewer, Cold Town Brewery; Colin Johnston, Scottish craft sales manager, Crisp Malt; John Hutcheson, Leckerstone Farm. Pic credit: Mike Wilkinson]

Crisp supports sustainability, Scottish farming and craft brewers in Scotland with new £2m packaging line Crisp Malt is increasing its support of Scottish farmers and Scottish craft brewers with the opening of a new £2m packaging line in Alloa. The state-of-the-art facility provides brewers with a new opportunity to buy barley that has been grown, malted and packaged in Scotland. Previously, most Scottish craft brewers were buying malt from England, or using malt that had been produced in Scotland, bagged in England and then trucked back to Scotland. “The investment comes as a response from brewers for a more sustainable, more Scottish supply chain, and also as part of our endeavours to reduce our carbon footprint,” said Crisp craft brewing and distilling sales manager Colin Johnston. The Scotland Food & Drink strategic report on the brewing sector (Brewing Up A Storm, December 2018) set a goal for the sector to reduce its environmental impact, and highlighted a lack of local product in the supply chain. “Our new facility will help address these goals. Bagging Scottish malt in Scotland will save up to 35,000 HGV miles a year*, significantly lowering carbon emissions - as well

as supporting breweries with local sourcing.” The new packaging line is based at Alloa where the company produces almost 30,000 tonnes of malt a year. Whole or crushed malt from the region’s finest barley is now being packaged into 25kg bags, and whole malt into 500kg and 1 tonne bags for craft brewers of all sizes. Hilary Jones, Chair of Scotland Food & Drink’s Brewing Industry Leadership Group, said: “We really welcome this response to one of our recommendations for unblocking barriers to growth for brewers in Scotland. The craft sector in particular has been crying out for Scottishsourced small batches of malt, in bags rather than through bulk delivery. This is great news.” The new facility furthers Crisp’s local sourcing policy and its commitment to supporting Scottish farming. All of the barley for its Alloa maltings is sourced from farms within the nearby counties of Fife, Perthshire, Angus, Aberdeenshire and Morayshire. John Hutcheson, who grows barley for Crisp in Dunfermline - less than 20 miles from the maltings – said: “We’re keen to work with companies committed to developing a lasting relationship and shortening the supply chain.

“It’s good to know that our barley stays in Scotland and that, through Crisp, there is a direct connection with Scottish breweries. Consumers are interested in ingredients and a local supply chain that can be tracked from field to beer. “Farmers too love to see the identity of the barley preserved, not just for the malting process, but as part of the story of the beer itself.” Crisp’s investment in infrastructure comes at a pertinent time. Not only is it during the company’s 150th anniversary year. It also follows a period of lockdown, when everyone’s awareness and appreciation of supply chains, localism and national economies (in this case Scottish) grew. There are more than 130 breweries spread across the mainland and islands of Scotland, most already interested in a more sustainable supply chain. The new bagging facility at Alloa provides a flexible service for the growing customer base of smaller brewers. For example, those who want to can come to the site to collect smaller orders, something that larger maltsters don’t offer. Find out more at www.crispmalt.com

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ALAN RUDDOCK ENGINEERING LTD - THE MALT MILLING & GRIST HANDLING SPECIALISTS All equipment designed and manufactured in-house to individual specifications

The UK’s leading Malt Mill Manufacturer serving breweries worldwide - The AR 2000 range of mills offer highly efficient, precise, dust-free milling. - Significantly increased extract figures. - Additional savings on grinding charges. - Consistent, high quality grist sample. - Complete process control. To complement our mills, we also manufacture: - Elevators and Conveyors specifically designed for the brewing & distilling industry. - Individually designed Grist Cases & Malt Hoppers - Complete Bulk Malt Intake Systems for 25kg sacked malt through to 30 tonne silos.

InnCellar Equipment

Cask Beer Solutions Suppliers of Cask/Keg Beer Products include, Cooling (Jackets©, Saddles, Probes, Ice Blankets), Stillage (Tilters, Beer Festival and Cellar Racking) that have all been developed, with the utmost attention to price, quality, and efficiency. With the successful introduction of our new Keg Racking© this has been a great addition to go along with our Cellar Racking & Occasional Racking. Giving you the flexibility to double the storage area in the cellar and with our racking been extendable (within its own design) this gives you the option to add more at a later date.

Make life easier with our kits, These kits come with everything you will need to Cool & Dispense your product. We offer a variety of kits to suite your requirement.

No Cellar Cooling no worry! With our full range of cooling jackets to cater for casks and kegs. This gives you an easy & affordable alternative to cooling your products. To see our full range of Cask & Keg Jackets please visit our website.

Telephone: 01142 727 426 sales@inncellar.co.uk Unit 6 Shepherds Grove Industrial Estate, Bury St Edmunds, Suffolk, IP31 2AR. Tel: 01359 2505989

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Autumn 2020 | SIBA Independent Brewer | www.siba.co.uk

www.inncellar.co.uk

Supplier news

OPM outlines new developments in sustainable packaging Sustainability is becoming a hot topic in the labels and packaging industry, as environmental concerns are increasingly top of mind for consumers. More beverage brands are moving toward sustainable packaging so that they can meet consumer demand, stay ahead of regulations and improve the environment, especially when it comes to single use packaging. Here are some new developments worth considering: Water Wash Off Solutions: A common challenge with labels in the recycling process of plastic containers is that the label material, adhesive and ink can contaminate the plastic flake. To overcome this challenge, OPM can offer a wash off label solution that enables full recyclability. Mineral based materials - for example, an eco-friendly label material that contains 80% marble mining waste, and up to 20% recycled polyethylene, largely derived from plastic bottles. This material will disintegrate on its own after 9-14 months’ exposure to sunlight; it can be burned for energy.

Fruit Pulp Papers make up a range facestocks produced from the waste materials sourced during beverage production, and has been created as an attempt to close the manufacturing loop – and thereby reduce overall waste. Post-consumer recycled content materials (PCR) offered as an alternative material with facestock made from 100% post-consumer-waste paper. Aside from being a wholly recycled material, it also has a fantastic appearance and quality, and maintains its colour and strength even when wet. Bio-based PE film offers a facestock made entirely from sugar cane ethanol cultivated in Brazil. Unlike the other materials mentioned above, this is a film that functions (and can be recycled) in a similar way to conventional polyethylene. To find out more about OPM’s ecofriendly practices go to https://opmgroup.co.uk

doors, ordering the drink they can’t have at home. And shout about it. Loud and clear. Grab one of the ideas below and make it your own, or come up with your own activity and make it sing for Cask Ale Week: -

Make the most of your Brewery

If ever cask ale were significant in its specialness to pubs, it is now. And, while yes, the challenges for brewers are, to say the least, many, this year’s Cask Ale Week still presents a great opportunity. It runs Thursday 24th September – Sunday 4th October, which, in these days of agile thinking and rapid reaction, gives you time to offer special deals to customers and / or create some kind of activity - and make a lot of it. The new strapline for Cask Ale Week is ‘Fresh Pub Beer’. Is there anything better? Support pubs in providing the activity and deals to get more people through those

• Hold a Cask Ale Week brewery open day •R un a pop-up festival at the brewery in honour of Cask Ale Week • S et up and host Beer and Food talks, partnering with a local food producer •B adge up your brewery tours as Cask Ale Week tours and offer them at a special rate or do something to give added value and provide you with a photo opportunity •B ig up Cask Ale Week in your Brewery Visitor Centre • I nvolve the whole team in a photo bigging up the Week •C reate banners for outside the brewery and instagrammable Cask Ale Week visuals

Targeting your customers • Work with pubs on initiatives and awarenessraising to help them get more people through the doors and drinking cask ale •D o a special deal for pubs on the understanding they use the discount to promote cask beer and Cask Ale Week to customers •O ffer a Cask Ale Week tutored tasting / meet the brewer / test your beer knowledge event to pubs • Offer educational zoom training on cask ales, featuring at least some of your own beers

And remember to: Use Cask Ale Week and Fresh Pub Beer visuals • Use the Cask Ale Week and Fresh Pub Beer visuals on everything you send out in the week leading up to Cask Ale Week. Insert your brands on the template pump clips and empty belly posters. Use all of the elements to create your own thing. Spread the word and make some noise. All visuals are available to download, in different formats, via the Cask Ale Week website: https://caskaleweek. co.uk/download-logos/.

Shout loudly on social media Tag, mention and include Cask Ale Week in your posts: • Twitter: @caskaleweek • Instagram: @caskaleweek2020 • Facebook: @caskaleweek

Let us know your plans Via the Cask Ale Week social media platforms, website: https:// caskaleweek.co.uk/, or email: Will@ redflamecommunications.co.uk. Please let organisers know what you are planning for the Week. Email, call, text: they will be on hand to have a chat about any aspect of the Week and your company’s involvement.

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Gold & Silver members

Gold members Brewers Select

Silver members Alfa Laval

Muntons Plc

Anton Paar Ltd

NFU Mutual

Beatson Clark

Norriq Ltd

Beer Box Shop

Paktech OPI

BFBI

Pentair Food & Beverage Solutions

Rebecca Halpin rebecca.halpin@alfalaval.com

Dan Unwin dunwin@brewersselect.co.uk

Kerrie Swindon kerrie.swindon@anton-paar.com

Charles Faram & Co Ltd Paul Corbett paulcorbett@charlesfaram.co.uk

Charlotte Taylor charlotte.taylor@beatsonclark.co.uk

Reem Mohsen enquiries@closebreweryrentals.co.uk

Ruth Evans ruthevans@bfbi.org.uk

Core Equipment Ltd

Jonathan Chaplin jonathan.chaplin@core-equip.com

Croxsons

Tim Croxson Tim.croxson@croxsons.com

Crisp Malting Group Rob Moody rob.moody@crispmalt.com

Hannah Waterfield hannah.waterfield@murphyandson.co.uk

Quality, Consistency & Support

Malcolm Ireland Malcolm.Ireland@napthens.co.uk

Flextech Hose Solutions Ltd

James Fawcett james@fawcett-maltsters.co.uk

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Autumn 2020 | SIBA Independent Brewer | www.siba.co.uk

John Riches john@valelabels.co.uk

Camilla Bridewell camilla@vigoltd.com

Chris Hill chill@kegstar.com

Makro Labelling

Schafer Container Systems

Vigo ltd

Kegstar

Sarah Young syoung@lallemand.com

Rastal GmbH & Co KG

Vale Labels Ltd

esmith@framax.co.uk

Willis Publicity

Carl Andrews carl@willispublicity.co.uk

Lallemand UK

Thomas Fawcett & Sons Ltd

Jim Rankin jim@rankincork.co.uk

Mike Hickman mike.hickman56@outlook.com

Framax UK Limited Elizabeth Smith

Giovanni Solferini giovanni@icfsgroup.com Sam Williams Sam@premiersystems.ltd.uk

Rankin Brothers & Sons

Mike Impson mike.impson@smurfitkappa.co.uk

IC Filling Systems Ltd

Premier Systems Ltd

Debbie Larkin debbie.larkin@pentair.com

Saxon Packaging Ltd

Kelsey Cheesbrough sales@festivalglass.co.uk

Gary Shaw gary@flextechhose.co.uk

Napthens

Helen Duffy Helen.Duffy@norriq.com

Nick Crossley ncrssly@aol.com

Festival Glass Ltd

Murphy & Son Ltd

Darren Seward Darren_Seward@nfumutual.co.uk

Elizabeth Kouns elizabeth.kouns@paktech-opi.com

Simon Hulse simon@beerboxshop.co.uk

Close Brothers Brewery Rentals

Joanna Perry joanna.perry@muntons.com

LALLEMAND BREWING

Richard Portman richard@makro-labelling.co.uk

Zoedale plc

Tim Guest tim@zoedale.co.uk

Independent Family Maltsters since 1809 Manufacturers of the finest Pale Ale, Crystal and Roasted Malts All Malts delivered ON TIME to your specification, crushed or whole. Main products include: Maris Otter, Pearl, Propino and Golden Promise Ale Malts together with the complete range of Speciality Crystal and Roasted Malts including Wheat, Oat and Rye products. Thomas Fawcett & Sons Limited Eastfield Lane, Castleford, West Yorkshire WF10 4LE Tel: 01977 552490/552460 Fax: 01977 519076 E-mail: sales@fawcett-maltsters.co.uk

SPECIALIST MASTERBREW & DISTILLERY INSURANCE

Insurance Cover

“Specialising in the Manufacture and Supply of Keystone’s For Beer Barrels“ Our industry standard T.P.E. Rubber Keystones have been tried and tested by brewery’s na�onwide for over 15 Years. “Food Contact Compliant Material” We manufacture both so� and hard variants packaged in 'Poly-lined Polypropylene Sacks'. Our Keystone’s are supplied in quan��es of 1000 and are all individually marked for 'End of Life Recycling'.

Brewed to Perfection Pioneering insurance packages built around the dynamic needs of the brewery industry

Price Per 1000 Delivered Only £60 + Vat PALLET QUANTITY PRICES

Price Per 10,000 Delivered £50 / 1000 + Vat Price Per 40,000 Delivered £47.50 / 1000 + Vat

Lower premiums Wider cover Tailored additional benefits

So please visit our online shop at WWW.POLY-TEK.CO.UK Or alterna�vely you can contact the sales team directly on 01795 439222

30 day accounts available upon request Unit 8, Fairway Business Park Castle Road, Eurolink Sittingbourne Kent ME10 3FB

Tel +44(0) 1795 439222 Fax: +44(0) 1795 439444 Email: info@poly-tek.co.uk Www.poly-tek.co.uk

R US S E LL S CAN LAN

0115 947 0032 masterbrew@russellscanlan.com www.russellscanlan.com

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SIBA contacts

PO BOX 136, Ripon, North Yorkshire, HG4 5WW

SIBA Head Office: 01765 640441

SIBA Team James Calder Chief Executive james.calder@siba.co.uk Sara Knox Company Secretary/ Directors Assistant sara.knox@siba.co.uk Rachel Harriott Head of Operations rachel.harriott@siba.co.uk Neil Walker Head of Comms & Marketing neil.walker@siba.co.uk Barry Watts Head of Public Affairs & Policy barry.watts@siba.co.uk Rebecca Kirby Financial Controller rebecca.kirby@siba.co.uk Louise Henley Operations Administrator louise.henley@siba.co.uk Jenna Barningham Operations Administrator jenna.barningham@siba.co.uk Elle Spencer-Blanchard Operations Assistant elle.spencerblanchard@siba.co.uk

All General Enquiries contact office@siba.co.uk

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Board of Elected Directors Existing members wishing to contact your regional representatives can use the relevant regional e-mail addresses listed below. For individuals, just type firstname.lastname@siba.co.uk Chairman of SIBA Ian Fozard

East east@siba.co.uk Ian Rydings Marcus Beecher Richard Naisby

Leigh on Sea Brewery Elgood & Sons Ltd Milton Brewery

Midlands midlands@siba.co.uk Ken Munro Anthony Hughes

Milestone Brewing Co Lincoln Green Brewing Co Ltd

North East northeast@siba.co.uk Ian Fozard Roosters Brewery Mark Anderson Maxim Brewery Dave Shaw Hop Studio Ltd Ewen Gordon Saltaire Brewery Ltd North West northwest@siba.co.uk Dave Sweeney Steve Briscoe

Bank Top Brewery Peerless Brewery

Scotland scotland@siba.co.uk Christie Slater Loch Leven Brewery Jamie Delap Fyne Ales Ltd Stuart Cail Harviestoun Brewery South East southeast@siba.co.uk Andy Hayward Thames Side Brewery Jaega Wise Wild Card Brewery Robert Wicks Westerham Brewery South West southwest@siba.co.uk Guy Sheppard Paul Arrowsmith

Exe Valley Brewery Red Rock Brewery

Wales & West west@siba.co.uk Norman Pearce Roy Allkin Dave Shaw

Autumn 2020 | SIBA Independent Brewer | www.siba.co.uk

Corvedale Brewery Boss Brewing Company Ltd Big Hand Brewing Company Ltd

Our specially crafted Genuine Brewflex® hose assemblies for brewing are designed to not only meet stringent food hygiene standards and obligations but also help to minimise unnecessary and avoidable costs commonly caused by improperly recommended hose solutions.

n PROTECT YOUR EMPLOYEES – ELIMINATE THE RISK

Poorly maintained hoses can burst under pressure during a CIP regime. Caustic in eyes, boiling water being flushed through or loose fittings detaching from the hose can cause serious injury to employees and operators.

n PROTECT YOUR PRODUCT – DON’T LOSE A BATCH

Hose liners can delaminate over time, especially if the wrong one is used, & (if not maintained) the microscopic particles can bypass filtration systems, into your beer, damaging product integrity.

n PROTECT YOUR BREWERY - ENSURE YOUR COMPLIANCE

HACCP. HSE, FDA 21.CFR.177.2600, EU Food Regulations (EC 1935/2004), Food Safety Act, Good Manufacturing Processes (GMP’s), SALSA Audits, 3A Sanitary Standards, 3.1B Material Traceability.

Get in touch now for your FREE HOSE HEALTH CHECK T:+44(0) 1753 570 099 sales@flextechhose.co.uk www.flextechhose.co.uk “A hose is not just a hose…”

Moeschle Group has a strong commitment in all areas of technical design and manufacturing using high quality traceable materials with a flexible approach and friendly service. We are leaders in innovation and always want to understand how we can work with our customers to give perfection to each and every project.

BESPOKE SOLUTIONS

Our vessels are designed, manufactured and delivered to meet your demands and requirements

TECHNICAL ADVICE ON DESIGN We know no two projects are the same

PROJECT MANAGEMENT We deliver on time and to budget

We are a business that is small enough to care and large enough to deliver.

Moeschle (UK) Limited | Unit 1b Parkway Rise | Sheffield, S9 4WQ Phone: +44 (0)114 243 4463 | Email: sales@moeschle.co.uk | www.moeschle.com