The Power of LTOs

LTOs (Limited Time Offers) bring excitement to your café and make it easy to spice up a menu with variety and on-trend tastes. These innovative menu offerings generate guest interest and frequency, resulting in higher sales, profitability and check average. In simplest terms, they’re a big deal.

Our guests are at the heart of every LTO offering, which is why we’re always reviewing trends and consumer insights. Everything in the promotions series is guest-centric and every decision is based on a guest’s motivations and key drivers. Culinary development always starts with data: research from Datassential® and other sources, research from our vendor partners and our own sales reports. With this information, we can identify movements, trends and ingredients to develop LTOs that entice and attract guests—and keep them coming back again and again.

Gathering and Measuring Guest Data

During the LTO development process, we rely on information from varied sources.

Datassential

We use Datassential menu trends and menu adoption cycles to begin development. The menu adoption cycles show us ingredient trends from inception to ubiquity which allow us to understand fastest growing menu ingredients.

Consumer Village

This community is made up of thousands of consumers who shop at cafés like ours. We talk with them about everything food-related, including foods they’d like to experience, feedback on our products and recipes, and much more. Their direct input is shared and incorporated into every aspect of the development and execution of promotions.

Infor

Our enterprise POS system gives us the power to capture and analyze millions of guest data points and to help guide strategic discussions with clients. We use real-time, real guest, transaction data to understand your guests as individuals, and create products and solutions that they want to experience.

Together, these unique tools and processes enable us to better understand the guest as an individual and capitalize on our insight to create solutions.

Implementation Guides

September

To kick off autumn, we have a full LTO and Hero lineup, with flavorful, enticing, better-for-you dishes.

For the September Guide: CLICK HERE

October

There’s something delicious for every taste and tastebud, from Tuscan chicken to Brussels sprouts slaw—on a burger!

For the October Guide: CLICK HERE

November

Popular ingredients this month’s menu, chickpeas and ancient Hawaiian BBQ and

For the November CLICK

November

ingredients populate menu, from buffalo ancient grains to and Cajun turkey.

November Guide: HERE

December

There’s end-of-year excitement with Love of Food and Mindful menus, offering worldwide flavors and unforgettable meals.

For the December Guide: CLICK HERE

Simply To Go

For guests who love grab-andgo, there’s always something delicious at Simply to Go!

For the Simply to Go Guide: CLICK HERE