Additional Programs (cont.)

DR PEPPER KELLOGG’S TUITION GIVEAWAY

Objectives

• Everyday App Downloads, brand awareness and trial, and consumer engagement with an exciting consumer sweepstakes

• Leverage two iconic brands that consumers love with a chance to win $10,000, $50 DICK’s Sporting Goods Gift Card, or 30% off Fanatics

• Consumers are encouraged to purchase a bundle of Dr Pepper or CHEEZ-IT product at any Sodexo run location and invited to play a Football Game on the Everyday app to qualify to win prizes

Program Timing: September 5 – October 31, 2023

Channels: Healthcare, Corporate, Government, Universities

How It Works

• Download the Everyday App to register for a chance to win a $10,000 in tuition

• Play the Football Game for a chance to win $50 to DICK’s Sporting Goods, 30% off Fanatics, or bonus entries

• Encourage consumers to enjoy a combination of any Dr Pepper or CHEEZ-IT product

Marketing Support

• Digital Merchandising & Ads

• Everyday messaging

• Napkin Holders

• Clings and Easel Cards

Check Out These Programs

Stop Hunger Food Drive

October 1 - November 30, 2023

You’ll find details on Sodexo’s Stop Hunger initiative on Sodexo_net.

Cereal-In-A-Cup

October 1 - November 30, 2023

Discover information about our Cereal-in-a-Cup campaign by visiting Retail Ranger and opening the Fall/Winter 2023 tab.