Fall/Winter 2023 Promotions Guide

MUTUALIZED

Promos

LOVE OF FOOD

MINDFUL SIMPLY TO GO

COLD BEVERAGES

SNACKING

DIGITAL ASSETS

HOLIDAYS TO GO

ADDITIONAL PROGRAMS

LTOs: Driving Traffic, Sales & Frequency

Cozy weather means cozy meals! The Fall/Winter 2023 menu lineup features comfort food classics, global taste adventures and lots of favorite dishes in between. Take an opportunity to promote limited-time offers in our retail locations and feature the marketing resources we provide for print and digital signage, as well as social media. We’re engaging guests on the Everyday app, as well, to entice them to visit the café, so please follow the LTO schedule so guests can find and savor the latest creations from our talented chefs.

SEPTEMBER Ready and Reset

Mindful kicks off a new season with new Heroes that offer a healthy balance of fall’s tastiest ingredients. Our Love of Food chefs bring the warmth with gourmet grilled cheese and a warmand-trendy zoodle bowl.

NOVEMBER Savory Showcase

From roasted turkey to roasted veggies, our talented chefs love everything about autumn! Love of Food features two incredible sandwich choices, while Mindful puts savory front and center with bowls, wraps, pizza and pancakes!

Promotions Series

We accelerate results with marketing promotions and Limited Time Offers that are proven to drive guest excitement, participation and purchase frequency resulting in increased sales, profitability and check average.

LTOs DRIVE PROFITABILITY THROUGH:

• Targeted product utilization

• Consistency

• Driving out cost

• Driving value pricing

OCTOBER Fall Is Spicing Up

October offers up hearty fare! Love of Food goes BIG with a Savannah BBQ Pulled Pork Sandwich and a Maple Brussels Sprout Smash Burger. Mindful expands it recipe collection with five new Heroes, from breakfast tacos to veggie paninis.

DECEMBER December Made Delicious

With winter in the air, Love of Food’s Chicken Pho Noodle Bowl is ready to chase the chill, along with Mindful’s brand-new Hero Cauliflower Gnocchi with Creamy Mushroom Sauce. The deliciousness just keeps coming with December’s exciting menu.

LTOs DRIVE INCREASED SALES THROUGH:

• Check average

• Increased guest participation

• Increased guest frequency

• New product awareness

Love of Food’s Chicken Pho Noodle Bowl

The Power of LTOs

LTOs (Limited Time Offers) bring excitement to your café and make it easy to spice up a menu with variety and on-trend tastes. These innovative menu offerings generate guest interest and frequency, resulting in higher sales, profitability and check average. In simplest terms, they’re a big deal.

Our guests are at the heart of every LTO offering, which is why we’re always reviewing trends and consumer insights. Everything in the promotions series is guest-centric and every decision is based on a guest’s motivations and key drivers. Culinary development always starts with data: research from Datassential® and other sources, research from our vendor partners and our own sales reports. With this information, we can identify movements, trends and ingredients to develop LTOs that entice and attract guests—and keep them coming back again and again.

Gathering and Measuring Guest Data

During the LTO development process, we rely on information from varied sources.

DATASSENTIAL

We use Datassential menu trends and menu adoption cycles to begin development. The menu adoption cycles show us ingredient trends from inception to ubiquity which allow us to understand fastest growing menu ingredients.

CONSUMER VILLAGE

This community is made up of thousands of consumers who shop at cafés like ours. We talk with them about everything food-related, including foods they’d like to experience, feedback on our products and recipes, and much more. Their direct input is shared and incorporated into every aspect of the development and execution of promotions.

INFOR

Our enterprise POS system gives us the power to capture and analyze millions of guest data points and to help guide strategic discussions with clients. We use real-time, real guest, transaction data to understand your guests as individuals, and create products and solutions that they want to experience.

Together, these unique tools and processes enable us to better understand the guest as an individual and capitalize on our insight to create solutions.

Implementation Guides

SEPTEMBER

To kick off autumn, we have a full LTO and Hero lineup, with flavorful, enticing, better-for-you dishes.

For the September Guide: CLICK HERE

OCTOBER

There’s something delicious for every taste and tastebud, from Tuscan chicken to Brussels sprouts slaw—on a burger!

For the October Guide: CLICK HERE

NOVEMBER

Popular ingredients this month’s menu, chickpeas and ancient Hawaiian BBQ and

For the November CLICK

NOVEMBER

ingredients populate menu, from buffalo ancient grains to and Cajun turkey.

November Guide: HERE

DECEMBER

There’s end-of-year excitement with Love of Food and Mindful menus, offering worldwide flavors and unforgettable meals.

For the December Guide: CLICK HERE

SIMPLY TO GO

For guests who love grab-andgo, there’s always something delicious at Simply to Go!

For the Simply to Go Guide: CLICK HERE

Promoting LTOs

Use the Fall/Winter 2023 marketing resources to promote LTOs and Heroes to café guests. You’ll find promotional assets in your kit and on Retail Ranger at us-retailranger.sodexo.com under the Promotions and LTOs tab for Cycle 1.

PRINTED MARKETING ASSETS

8 Love of Food POS

The Love of Food POS are free-standing and do not require any hardware to display.

32 Mindful POS

The Mindful POS use Mindful black holders. Holders can be ordered from MEYERS Print Management on Sodexo_Net.

10

Simply To Go Mini-Inserts

5.5” x 8.5” inserts are a great way to draw attention to the seasonal changes in the cooler. Place on the cooler using signage holders from VGS.

19 STG ID Tags

Place in your Simply to Go cooler.

2 Mindful Posters

Display posters in or near the café to entice guests.

4 Banners

Please use X-Banner hardware to display your banners.

23

Snacking & Cold Beverage

A combination of clings and wobblers to promote the products.

5 Implementation Guides

These guides contain everything you need to know to successfully run the promotions.

Click Here To Order Marketing Materials

DIGITAL MARKETING & OPERATOR TOOLS

4 Mini-Posters

Make sure to replace the mini posters every month to keep the messaging fresh to your guests.

3 Inspiration

Special events during the season can be celebrated with a special menu to drive guests to the café.

500+ Snacking & Cold Beverage Assets

A combination of digital assets to promote the products.

1000+ Digital Assets

Digital assets keep messaging current and fresh in the café.

2 Pricing Calculators

Use the Pricing Calculators on Retail Ranger to see what optimized pricing should be for your location, based on where you are and the type of guests who visit your café.

8

Love of Food Build Cards

Use these cards to make production efficient.

32 Mindful Build Cards

Use these cards to make production efficient.

15

Simply To Go Build Cards

Use these cards to make production efficient.

1 Monthly Calendar

View the calendar and follow important dates and reminders.

20 Barcode Sheets

These sheets are to be used for all Enterprise Point of Sale (Infor / Vivonet Item Harmony) locations. Scan the barcode directly into your store location at the barcode field that appears on your quickadd retail items tab (default page when you open your store).

Love of Food

We celebrate our culinary heritage every day with our incredible Love of Food chefs, bringing decades of cooking experience and a lifelong appreciation for good food to our cafés. Love of Food features Sodexo’s own top culinary talent, who share a “love of food” with our guests.

You’ll find operational and marketing resources posted on the Fall/Winter Promotions page on Retail Ranger at us-retailranger.sodexo.com.

MARK KABA

Executive Chef

Rollins College

Winter Park, Florida

Smoked Brisket & Texas Toast Grilled Cheese

FMS 215216

DRIVE 8821486

KARL MACE

Executive Chef

HCA Memorial Health

Savannah, Georgia

Savannah BBQ Pulled Pork Sandwich

FMS 215206

DRIVE 8821461

TROY TORNABENI

Area Executive Chef

Corporate Services Illinois

Beet & Goat Cheese Grilled Sandwich

FMS 215217

DRIVE 8821489

RENSFORD ABRIGO

Executive Chef

San Francisco State University

San Francisco, California

Chicken Pho Noodle Bowl

FMS 215218

DRIVE 8821492

AARON VANGOR

Executive Chef

Synchrony Financial

Stamford, Connecticut

Zucchini & Yellow Squash Zoodle Bowl

FMS 215207

DRIVE 8821472

MATTHEW GEORGIANA

Executive Chef

St. Anthony Hospital

Oklahoma City, Oklahoma

Maple Brussels Sprout Smash Burger

FMS 215209

DRIVE 8821481

AGNES CAPILI

Executive Chef

Covenant Living at Windsor Park

Carol Stream, Illinois

Korean Beef Bao Sandwich

FMS 215223

DRIVE 8821517

CHRISTOPHER KAMINSKI

Executive Chef

Argonne Guest House at Argonne National Lab

Lemont, Illinois

Korean BBQ Salmon with Butternut Squash Hash

FMS 215208

DRIVE 8821478

Roasted Vegetables & Black Bean Breakfast Hash

FMS 214808

DRIVE 8820181

Mindful

Healthy Choices Made Easy with Mindful

With 17 BRAND-NEW Heroes for Fall/Winter 2023, Mindful gives guests what they’re looking for—delicious, satisfying, healthy food and insightful wellness info.

Green Chile Chicken Philly

FMS 215201

DRIVE 8821533

Spicy Chipotle Chicken Pizzetta

FMS 214536 DRIVE 8821886

Mediterranean Salmon Pasta

FMS 214805

DRIVE 8820176

Mini Frittatas with Leeks & Asparagus

FMS 94631

DRIVE 833421

Huli Huli Chicken Tacos

FMS 212050

DRIVE 8809001

Braised Kale & Vegetable Pizza

FMS 84322

DRIVE 823375

Balsamic Roasted Root Vegetable Salad

FMS 213562

DRIVE 8816550

Savory Adobo Mushroom Hash Tacos

FMS 214810

DRIVE 8820183

Roasted Portobello & Chard Panini

FMS 215215

DRIVE 8821520

Promote Mindful

You’ll find printed promotional materials in your kit, as well as digital assets on Retail Ranger at us-retailranger.sodexo.com.

Ricotta, Leek & Olive Pizzetta

FMS 214556

DRIVE 8821924

Rosemary & Mustard Pork Tenderloin with Couscous

FMS 215236

DRIVE 8821561

Egg & Roasted Brussels Sprouts Hash Bowl

FMS 213556 DRIVE 8816552

Tuscan Grilled Chicken Sandwich

FMS 67877

DRIVE 806330

Wild Mushroom & Butternut Squash Pizza

FMS 213559

DRIVE 8815936

Hearty Grilled Fall Kale Salad

FMS 215233

DRIVE 8821569

Ancient Grain Pumpkin Pancakes with Bananas

FMS 213574

DRIVE 8815947

Roasted Turkey & Pesto Hummus Wrap

FMS 214800

DRIVE 8820167

Buffalo Chickpea Pizzetta

FMS 214548

DRIVE 8821868

Roasted Fall Vegetable Glow Bowl

FMS 215212

DRIVE 8821530

Everything Sausage

Avocado Toast

FMS 212766

DRIVE 8813412

Cajun Turkey Wrap

FMS 214802

DRIVE 8820172

Hawaiian BBQ Chicken Pizzetta

FMS 214535

DRIVE 8821880

Spicy Chimichurri Chicken Plate

FMS 214803

DRIVE 8820175

Morning Tostada Stack with Mango Salsa

FMS 88888

DRIVE 804128

Brazilian Vegetable & Quinoa Wrap

FMS 212052

DRIVE 8809013

Tex Mex Pizzetta

FMS 214557

DRIVE 8821932

Portobello Parmesan Pasta Bowl

FMS 212384

DRIVE 8810746

Southwestern Breakfast Bowl

FMS 87027

DRIVE 810067

Roast Beef Panini & Cherry Pepper Relish

FMS 87470

DRIVE 812321

Share Mindful with Guests

Engage guests by promoting mindful.sodexo.com—for inspiration, DIY Hero recipes, nutrition tips, balanced living, workouts, stress reduction techniques and more.

Ripe Tomato Pizzetta

FMS 214558

DRIVE 8821934

Cauliflower Gnocchi with Creamy Mushroom Sauce

FMS 215222

DRIVE 8821564

If you post anything Mindful on your social media feed, please be sure to tag us.

Our Instagram account is Mindful_by_Sodexo.

Simply To Go

It’s fresh. It’s fast. It’s convenient. It’s Simply to Go, the grab-and-go destination for sandwiches, salads and snacks that guests crave. There are new plantbased yogurt parfaits and overnight oats this season. This promotion cycle runs from September 2 to January 5. Please run these seasonal LTOs on the dates outlined, then add popular menu items from the master recipe lists to stock your cooler for guests who look for new AND familiar options every day.

You’ll find operational and marketing resources posted on the Simply to Go page on Retail Ranger at us-retailranger.sodexo.com.

Simply to Go’s Optional Hot Merchandiser

The optional hot merchandiser greatly expands the Simply to Go menu with sandwiches, entrées, casseroles and bowls. To determine if a hot merchandiser may be right for your location, work with your client and GM and consider these questions:

• Is there adequate space in your cafe?

• Is there budgeted capital?

• Do you have the volume to support hot grab-and-go?

• Can you support hot food prep with current staffing?

Chipotle Chicken Rice Bowl

FMS 215310

DRIVE 8821702

Apple Pie

Yogurt Parfait

FMS 215305

DRIVE 8821698

Plant-Based Apple Pie

Yogurt Parfait

FMS 215377

DRIVE 8821823

Mango Chia

Plant-Based Overnight Oats

FMS 215438

DRIVE 8822052

Chocolate Peanut

Butter Plant-Based Overnight Oats

FMS 215439

DRIVE 8822054

Strawberry Cheesecake PlantBased Overnight Oats

FMS 215440

DRIVE 8822056

Apple Cheddar Walnut Salad

FMS 211852

DRIVE 8806970

Edamame Hummus Snack Box

FMS 215304

DRIVE 8821696

Mango Chia

Plant-Based

Overnight Oats

FMS 215438

DRIVE 8822052

Chocolate Peanut Butter Plant-Based Overnight Oats

FMS 215439

DRIVE 8822054

Strawberry Cheesecake PlantBased Overnight Oats

FMS 215440

DRIVE 8822056

Turkey & Stuffing Wrap

FMS 83149

DRIVE 812152

Korean Tofu & Basmati Rice Bowl

FMS 211677

DRIVE 8806736

Peanut Butter Pumpkin Bites

FMS 215313

DRIVE 8821703

Buffalo Chicken Dip Snack Box

FMS 211541

DRIVE 8806151

Plant-Based Tropical Yogurt Parfait

FMS 213563

DRIVE 8815957

Plant-Based Tropical Yogurt Parfait

FMS 213563

DRIVE 8815957

Plant-Based Blueberry Yogurt Parfait

FMS 213656

DRIVE 8816453

Plant-Based Strawberry Yogurt Parfait

FMS 213657

DRIVE 8816455

Plant-Based

Blueberry Yogurt

Parfait

FMS 213656

DRIVE 8816453

Plant-Based

Strawberry Yogurt

Parfait

FMS 213657

DRIVE 8816455

Cold Beverages

Cold beverages play a significant role in the overall café experience, with the average guest purchasing at least four drinks each week. Every guest has different wants and needs so it’s important to balance this category between indulgent offerings and healthier options. Visit Retail Ranger at us-retailranger.sodexo.com to find animated cold beverage videos to grab the attention of your guests. Play these videos on your café screens to promote these products and grow sales.

DOWNLOAD THE PRODUCT HIGHLIGHT SHEETS

SEPTEMBER 2 - NOVEMBER 3

NOVEMBER 4 - JANUARY 5

Snacking

We’re happy to introduce the newest snacking products selected for this promotion cycle. To help you tell your guests about them, we’ve created animated videos for each product. Play them in your café and also use them on your social media feeds. We are featuring snacks that are plant based, protein packed and gluten free or exciting flavor extensions of core consumer packaged goods! Many of this cycle’s featured products have inspiring stories of how the brand came to life! You’ll find details in each month’s Implementation Guide.

DOWNLOAD THE PRODUCT HIGHLIGHT SHEETS

Did You Know

94% of Americans snack at least once a day, with about half of adults snacking two to three times a day? We provide snacking options that focus on the Participation Moments.

SEPTEMBER 2 - SEPTEMBER 29

SEPTEMBER 30 - OCTOBER 27

OCTOBER 28 - DECEMBER 1

DECEMBER 2 - JANUARY 5

Digital Assets

Digital marketing is extremely important these days because people spend a significant amount of time using mobile and other screen devices. We’re developing animated videos to capture the attention of your guests for the Snacking and Cold Beverage categories. You can drive sales by featuring these animated videos in your marketing plans.

ANIMATED VIDEOS

Instagram Reels Examples

Creating Excitement

LCD screen viewers prefer moving images to a static graphic. Action videos will create demand for the product and grow your sales! Load these mp4 videos on your digital media player to engage and entice guests in your café.

mp4 files are compatible with most media players and most systems allow you to play static images and mp4 files in a looped play mode. The process to import the video will be similar to importing jpeg files. As every media player is different, please check your system’s guide for additional information.

Customizing Your Social Media Videos

Use these social media videos in your stories or posts to create engagement.

SOCIAL MEDIA VIDEOS

Add

#hashtags and more

Add

Holidays To Go

Our Holidays to Go program is designed to inspire families to spend time making memories with each other, rather than being busy in the kitchen prepping for entertaining and celebrations. Designed as a takeaway program for special occasions throughout the year, Holidays to Go offers holiday meal packages, party trays and desserts to simplify celebrations for your guests, while increasing sales of seasonal products for your location. You’ll discover turnkey resources on Retail Ranger to help you launch Holidays to Go in your café for multiple special occasions, with easy-to-follow instructions, tools and digital marketing assets to drive incremental sales. You can offer the full range of each holiday’s offering, from appetizers and entrées to trays and desserts (or any single component of the program) to suit your guests’ tastes and your unit’s capabilities and staffing levels for any particular holiday season.

Pizza is Always Popular!

Pizza is a big hit every day of the year, but did you know that pizza is always a quick go-to meal in the days before a big celebration? Boost incremental sales in your unit with this convenient Holidays to Go pizza bundle (pizza, salad, dessert and 2-liter beverage). It offers guests a fast, delicious, COMPLETE meal without the added stress of cooking during a busy time, whether it’s weeknights, Fridays or a family celebration!

Did You Know

The day before Thanksgiving is one of the busiest pizza days of the year?

Additional Programs

Inspiration

Special events during the season can be celebrated with a special menu to drive guests to the café. You’ll find recipe numbers in the Inspiration lists in each Monthly Implementation Guide on Retail Ranger. To promote each Inspiration celebration, print and display the mini-posters found under the blue Cycle 1 Marketing & Advertising button in the Seasonal Promotions tab.

Happy Holidays

Authentic, Old-World Food Worth Celebrating

’Tis the Season of Festive Food

Oktoberfest

SEPTEMBER 16 – OCTOBER 3

Great food is always part of the traditional Oktoberfest celebration. Treat your café guests to a taste of Germany with these authentic recipes.

Be Thankful & Happy Holidays

NOVEMBER 6 – DECEMBER 31

We’re welcoming November, the season of scents and spices, gratitude and great food. These Inspiration menu suggestions celebrate the cozy, comfortfood dishes our guests look for as Thanksgiving and the holiday season approaches.

December’s festive season brings excitement to the café and draws guests in with traditional comfort food and holiday specialties. Add these Inspiration dishes to your menu to offer guests exactly what they’re craving.

Additional Programs (cont.)

2023 COCA-COLA HOLIDAY

Objectives

• Drive incremental 20 oz Coca-Cola Sparkling Products

• Increase downloads and engagement of the Everyday mobile app

• The holidays are a time of giving and Sodexo and Coke want to give consumers the chance to share the magic of the season.

Program Timing: November 13 – December 31, 2023

Channels: Healthcare, Corporate, Government, Campus

How It Works

• Consumers are encouraged to purchase Coca-Cola Sparkling Products for a chance to win $5,000!

• Consumer clicks on the Everyday App Promo Tile to register.

• After registration, they play a game to earn entries into the sweeps and can share with Friends & Family through Social handles.

Marketing Support

• Sodexo Digital Elements (social, email, digital displays, etc.)

• Everyday App Tile & Messaging

• Merchandising (Counter Cards and Static Clings)

REIGN STORM CONSUMER SWEEPSTAKES

Objectives

• Introducing Reign Storm 12oz, a CLEAN Energy Drink, with PhD-formulated functionality, proprietary immunity blend and superior taste.

• Drive trial, brand awareness and consumer engagement at retail with an exciting consumer sweepstakes.

• Grab consumers attention with exclusive Reign Storm sweepstakes prizes.

Program Timing: September 2 – October 13, 2023

Channels: Healthcare, Corporate, Government, Universities

How It Works

• Consumers can purchase any Reign Storm 12oz beverage.

• Consumer clicks on the Everyday App Promo Tile to register and then upload their receipt for a chance to win! Non-purchase entry method is via US Mail.

• 1 grand prize winner - $1,000 AMEX Gift Card and 24-12ct Reign Storm cases

Marketing Support

• Digital Merchandising & Ads

• Everyday App messaging

PEPSI 2023 HOLIDAY GIFTACULAR

Objectives

• Drive incremental purchases of Core 8 beverages and snacks during the holidays

• Offer a promo where users can scan a QR code to win anarray of prizes

• Increase downloads of Sodexo’s Everyday app and consumer engagement

Program Timing: November 1 – December 31, 2023

Channels: Campus, Healthcare, Corporate, Government

Marketing Support

• Digital Elements & Ads

• Everyday App Messaging

• Geo targeted Media

Image FPO. Products & pack sizes will be updated.

Additional Programs (cont.)

DR PEPPER KELLOGG’S TUITION GIVEAWAY

Objectives

• Everyday App Downloads, brand awareness and trial, and consumer engagement with an exciting consumer sweepstakes

• Leverage two iconic brands that consumers love with a chance to win $10,000, $50 DICK’s Sporting Goods Gift Card, or 30% off Fanatics

• Consumers are encouraged to purchase a bundle of Dr Pepper or CHEEZ-IT product at any Sodexo run location and invited to play a Football Game on the Everyday app to qualify to win prizes

Program Timing: September 5 – October 31, 2023

Channels: Healthcare, Corporate, Government, Universities

How It Works

• Download the Everyday App to register for a chance to win a $10,000 in tuition

• Play the Football Game for a chance to win $50 to DICK’s Sporting Goods, 30% off Fanatics, or bonus entries

• Encourage consumers to enjoy a combination of any Dr Pepper or CHEEZ-IT product

Marketing Support

• Digital Merchandising & Ads

• Everyday messaging

• Napkin Holders

• Clings and Easel Cards

CHECK OUT THESE PROGRAMS

Stop Hunger Food Drive

October 1 - November 30, 2023

You’ll find details on Sodexo’s Stop Hunger initiative on Sodexo_net.

Cereal-In-A-Cup

October 1 - November 30, 2023

Discover information about our Cereal-in-a-Cup campaign by visiting Retail Ranger and opening the Fall/Winter 2023 tab.

Contacts

For more information on the Fall/Winter 2023 Promotions, please contact:

HOSPITALS

Healthcarefoodsupport.usa@sodexo.com

SENIORS

Brian McCabe

Brian.Mccabe@sodexo.com

CORPORATE

Allison Pietrucha

Allison.Pietrucha@sodexo.com

GOVERNMENT

Christina Lemin

Christina.Lemin@sodexo.com

UNIVERSITIES

Julia Pfeifer

Julia.Pfeifer@sodexo.com

MINDFUL

Lynn Browning

Lynn.Browning@sodexo.com

LOVE OF FOOD

Erica Milios

Erica.Milios@sodexo.com

ADDITIONAL

Visit

Boost Traffic with Promotions

Promotions build intrigue, entice guests to a café and delight taste buds with incredible culinary experiences. With new-to-them ingredients, reimagined favorites, global specialties and decadent treats, today’s guests are enthusiastic about trying limited-time offers that bring fresh, modern flavors—and excitement—to the café.

You’re a vital part of our promotions team, and we appreciate your extraordinary efforts in bringing Limited-Time Offers to your guests. Your ideas, input and inspiration help us deliver exceptional dining experiences and service every day at each location. Please reach out to share your successes, suggestions and feedback so we can continue to create effective, engaging and exciting promotions.

LYNN BROWNING Head of Retail Excellence

Lynn.Browning@sodexo.com

ERICA MILIOS

Vice President, Guest & Operator Experience and InReach Marketing

Erica.Milios@sodexo.com