Promos
MINDFUL
SIMPLY TO GO
COLD BEVERAGES
SNACKING
DIGITAL ASSETS
HOLIDAYS TO GO
ADDITIONAL PROGRAMS
SUMMER 2024 Do not distribute or reproduce. Sodexo proprietary information. © Sodexo 2024
MUTUALIZED PROMOTIONS 2
LTOs: Driving Traffic, Sales & Frequency
The forecast is sunny for a strong summer of café dining! Guests will love the casual cuisine in this cycle’s LTO menu lineup, with interesting on-trend flavors, quality ingredients and an enticing mix of comfort and adventure foods. Our chefs and culinary teams are always at the forefront of flavor trends and insights to bring our guests the meals they’re craving. This promotion cycle runs from June to August in our retail locations so take advantage of the many marketing assets available to promote monthly menu offerings.
JUNE It’s a Sizzling Summer
This summer’s lineup features the best-of-the-best: rice and bean bowls, chicken quesadillas and popular sandwiches! Mindful’s delicious meals inspire guests to enjoy a thrilling taste adventure.
JULY
Summertime Celebration
Trending flavors bring guests into the café to experience all that summer has to offer. Whether it’s teriyaki tofu or a green goddess salad, café menus highlight the dishes guests crave most.
AUGUST
Fresh, Flavorful Fun
Eating is always an adventure when good food is on the menu. In August, we’re honoring the locales of Hawaii with Huli Huli Chicken Tacos, Italy with a Tuscan Pesto Arugula Caprese Salad and Asia with a Thai Shrimp Napa Noodle Bowl.
Promotions Series
We accelerate results with marketing promotions and Limited Time Offers that are proven to drive guest excitement, participation and purchase frequency resulting in increased sales, profitability and check average.
LTOs DRIVE PROFITABILITY THROUGH:
• Targeted product utilization
• Consistency
• Driving out cost
• Driving value pricing
LTOs DRIVE INCREASED SALES THROUGH:
• Check average
• Increased guest participation
• Increased guest frequency
• New product awareness
SUMMER 2024
MUTUALIZED PROMOTIONS 4 The Power of LTOs................................................................. 06 Implementation Guides ....................................................... 08 Promoting LTOs ....................................................................... 10 Mindful ....................................................................................... 14 Simply To Go ............................................................................ 18 Cold Beverages ........................................................................20 Snacking ....................................................................................22 Digital Assets ............................................................................24 Holidays To Go .........................................................................26 Additional Programs...............................................................28 Contacts .................................................................................... 37 Contents
SUMMER 2024
Chicken Caprese Mozzarella Baguette
The Power of LTOs
LTOs (Limited Time Offers) bring excitement to your café and make it easy to spice up a menu with variety and on-trend tastes. These innovative menu offerings generate guest interest and frequency, resulting in higher sales, profitability and check average. In simplest terms, they’re a big deal.
Our guests are at the heart of every LTO offering, which is why we’re always reviewing trends and consumer insights. Everything in the promotions series is guest-centric and every decision is based on a guest’s motivations and key drivers. Culinary development always starts with data: research from Datassential® and other sources, research from our vendor partners and our own sales reports. With this information, we can identify movements, trends and ingredients to develop LTOs that entice and attract guests— and keep them coming back again and again.
LTOs AND MENU SERVICE PLANS
To run LTOs, you must request a MSP through the site request portal on MySodexo.com; you’ll find details in the User Guide. If you do not see the MSP as a choice in the MSP drop-down, select “Other,” and a blank box will appear to manually enter the MSP name. Be sure to enter your DM as your Approver 2 (or the request will be rejected). Any questions or concerns about using the portal, contact DRIVESupport@sodexo.com for support.
For Summer promotions, be sure to search: PROMO Mutualized Promotions Summer 2024 Retail.
MUTUALIZED PROMOTIONS 6
Gathering and Measuring Guest Data
During the LTO development process, we rely on information from varied sources.
DATASSENTIAL
We use Datassential menu trends and menu adoption cycles to begin development. The menu adoption cycles show us ingredient trends from inception to ubiquity which allow us to understand fastest growing menu ingredients.
CONSUMER VILLAGE
This community is made up of thousands of consumers who shop at cafés like ours. We talk with them about everything food-related, including foods they’d like to experience, feedback on our products and recipes, and much more. Their direct input is shared and incorporated into every aspect of the development and execution of promotions.
INFOR
Our enterprise POS system gives us the power to capture and analyze millions of guest data points and to help guide strategic discussions with clients. We use real-time, real guest, transaction data to understand your guests as individuals, and create products and solutions that they want to experience.
Together, these unique tools and processes enable us to better understand the guest as an individual and capitalize on our insight to create solutions.
SUMMER 2024
Summer Implementation Guide
IMPLEMENTATION GUIDE
MAKING SUMMER SIMPLE
Planograms Increase Sales
MUTUALIZED PROMOTIONS 8 SUMMER With a focus on fresh, nutritious ingredients, Mindful offers delicious summertime fare that surely entices guests into your café. For the Summer Guide: CLICK HERE
SUMMER 2024 INTERNATIONAL FLAVORS Exploration is on the menu, with consumers eager to explore global flavors, according to Nutritional Outlook. Featured throughout Mindful’s Summer Menu TREND WATCH Staying hydrated is an important health message for your guests, with hydrating ingredients found in many summer foods. Be sure to highlight hydration in menu and cold beverage promotions in your café. You’ll find hydration marketing assets for summer on Retail Ranger at us-retailranger.sodexo.com. Mindful This summer’s lineup features the best-of-the-best: bowls, salads and sandwiches! Mindful’s delicious meals inspire guests to enjoy a thrilling taste adventure. Simply to Go Casual meals are the highlight of Simply to Go’s summer LTOs. Keep your cooler stocked with these favorites and other surefire menu items so guests can grab-and-go. Planograms drive sales by making sure the most popular, innovative and profitable products are in the right places. You’ll find up-to-the-minute planograms posted on Retail Ranger or by scanning the QR code in your cooler for quick access. If you don’t have or need to replace QR stickers, order them from Meyers Print Management.
Review Your Cold Beverage Pricing With price increases from major cold beverage vendors earlier in 2024, be sure to review and set product pricing at optimized levels: For Healthcare units, use the pricing tool on Retail Ranger. If a large jump in price is needed, move existing prices closer to an optimized price with incremental increases. SUM_24_C3_01 Healthy Hydration for Summer
Cold Beverage innovation drives sales
Grab & Go convenience at Simply to Go
Exciting new Snacks encourage repeat café visits
Celebrate summer with Inspiration menus
SUMMER 2024
SIMPLY TO GO REMINDERS Promote Plant-Based Menu Items Simply to Go includes delicious, plant-forward options using dairy-free yogurt and plant-based egg alternative. Made with Yoplait ParfaitPro Dairy-Free Vanilla Yogurt, plant-based Overnight Oats and Yogurt Parfaits are guest favorites for breakfast and snack time. JUST Egg™ is a plant-based egg substitute made from mung beans that’s featured in breakfast sandwiches. Use Simply to Go’s pricing tool on Retail Ranger to capture the full value of plant-based menu items. Add Plant-Based Deli Sandwiches to Your Cooler Unreal Deli meats are featured in five recently added Simply to Go sandwiches. These plant-based deli meats are made with protein-rich grains and legumes and real veggies (with no GMOs, additives or preservatives). Place orders for Unreal Deli products through the Market Connection for Sysco and GFS. Please note you may need to use the DOT Order Form on Retail Ranger if your prime distributor does not stock Unreal Deli products. Marketing Materials MINI-INSERTS Use the 5.5” x 8.5” mini-inserts in your kit to entice guests to seasonal and popular menu items in the cooler. Place them in the frame on the cooler, using the signage holders from VGS. SIGNAGE One banner is included in your kit (with stand hardware available from Meyers). Download digital signage for café monitors and websites and this cycle’s miniposter to promote your Simply to Go menu. You’ll find digital assets on Retail Ranger under the tabs labeled Promotions & LTOs and Digital Signage Library. SHELF ID TAGS Shelf ID tags are an effective way to promote LTOs to guests and are included in your kit. Blank ID tags in both small and large sizes are available from Meyers. Print and place ID tags in front of menu items on the cooler shelf. GLOBAL FLAVORS AT SIMPLY TO GO! Strawberry Cheesecake Overnight Oats INSPIRATION (OPTIONAL FOR SUMMER 2024) HAPPY SUMMERHappy Servin’ Up Summer MENU ITEM FMS DRIVE Old Glory Sugar Waffle with Berries 82663 824898 New England Shrimp Salad Roll 82693 829230 Southwest Patty Melt 82641 824900 Liberty Bell Cheesesteak Salad 82662 829217 S’mores Sundae 84870 834011 Grilled Kielbasa with Peppers and Onions 82648 813917 FOURTH OF JULY JUNE 24 – JULY 7 These recipes will make the sparks fly! It’s time to celebrate the Fourth with festive dishes in your café. MENU ITEM FMS DRIVE Strawberry Pancake Wrap 82616 824894 Roasted Summer Vegetable Bruschetta Wrap 82669 824896 County Fair Loaded Cheeseburger Fries 82653 829173 Fresh Orange, Strawberry & Pecan Salad 82656 818360 Strawberry Patch Salad 80351 838022 Cupcake Cone 84872 838073 SUMMER IS HERE JUNE 1 – JUNE 28 Summer’s menu makes the most of the season’s freshest ingredients and favorite tastes! Downloadable mini-posters are available on Retail Ranger at us-retailranger.sodexo.com. Downloadable mini-posters are available on Retail Ranger at us-retailranger.sodexo.com.
With a Sodexo-wide focus on growing cold beverage sales in our retail spaces, these new beverages enhance the café experience, provide refreshing grab-and-go options and increase guest satisfaction. Be sure to download the social media assets available on Retail Ranger to promote these new products to your guests. RUNNING DATES: JUNE 1 – JULY 12 PLACEMENT Place in the innovation slots of your cooler. These slots are represented by the generic brown bottles on your cold beverage planograms, which are available on us-retailranger.sodexo.com. PRODUCT V8 +ENERGY SPARKLING ORANGE PINEAPPLE VENDOR Vistar/Sysco/GFS PLACEMENT Place in Innovation Slot on your planogram. V8 +ENERGY® SPARKLING ORANGE PINEAPPLE THE WHY A pick-me-up for those seeking a crisp, craveable refreshment that provides steady energy without compromising their nutritional goals. Lightly carbonated with refreshing flavors, V8 +Energy Sparkling satisfies as a treat while delivering the functional benefits of fruits, vegetables and natural energy. PRODUCT Sprite Chill Cherry Lime VENDOR DSD/Coca Cola Place in Innovation Slot on your planogram. SPRITE CHILL CHERRY LIME THE WHY Sprite is Gen-Z’s most preferred soft drink accelerating with 8+ years of growth. Sprite Chill will continue those sales trends with an exciting cooling technology that amplifies the signature refreshment that Sprite fans love. Meets evolved Gen Z expectations for products to offer them deeper experiences than ever before. tractor Strawberry Dragonfruit & tractor Lemonade VENDOR DOT/Vistar PLACEMENT Place in Innovation Slot on your planogram. tractor STRAWBERRY DRAGONFRUIT & tractor LEMONADE THE WHY Rise with the tide of island flavors—tamed strawberry, sweet cherry, pomegranate and organic cane sugar. As good in the sunshine as is in the rain. Juicy, ripe lemons, dash of vibrant turmeric and perfectly proportioned sugarcane. Our recipe for liquid sunshine, made from pulp for a refreshing balance of tart and sweet. PRODUCT Pure Leaf Zero Sugar Sweet Tea VENDOR DSD/Pepsi PURE LEAF ZERO SUGAR SWEET TEA THE WHY Taste is king among current tea drinkers, but too much sugar is the #1 barrier to tea consumption. To address this need, Pure Leaf is proud to introduce Zero Sugar Sweet Tea, providing consumers with high-quality and delicious real-brewed tea with zero sugar and zero calories. DISPLAY THESE CLINGS JUNE 1 – JULY 12 These clings promote monthly cold beverage innovations and introduce guests to refreshing and new items available in the café. You may also merchandise these items at your food stations as well as other impulse locations. This especially useful your configuration does not have many innovation slots or if you happen to only have vendor-owned equipment which inhibits your ability to feature these particular items. For complete ordering information, please visit Retail Ranger> Promotions & Limited Time Offers (Cycle 3). For complete ordering information, please visit Retail Ranger> Promotions & Limited Time Offers (Cycle 3). THE WHY Ridiculously tasty and protein packed! Our top-selling bar is perfect for anyone looking for snack that makes them feel good and powers them through the day. THE WHY Octonuts Korean BBQ Roasted Almonds provide sweet, spicy tang that’ll instantly wake up your tastebuds! This snack gets its hearty flavor from fiery chili mix combined with cold-pressed almond oil. Don’t let the heat fool you— our almonds are full of nutty goodness, like protein, fiber, healthy fats and vitamins like magnesium that help with sleep, mood and memory. The brown sugar sweetness and sesame flavors will keep you coming back for more. THE WHY Deliciously crispy, crunchy, air-popped brown rice snack for those people simply trying to make better choices without sacrificing what’s most important to them— friends, family and great-tasting snacks. REASONS TO BELIEVE delicious combination of almonds, almond butter, cranberries and dates. Almonds are the #1 ingredient! Clean ingredients. Produced in zero-waste facility powered by wind and solar energy. REASONS TO BELIEVE Octonuts is backed by three generations of nut processing experience. We use high-quality, accessible, simple ingredients. Plant-based snack that appeals to wide variety of guests. Heart health: Rich in monounsaturated and polyunsaturated fats. REASONS TO BELIEVE Quaker is the #1 brand in the Rice Snacks category. PRODUCT Cranberry Toasted Almond Bar VENDOR Nassau Candy PLACEMENT Replace Special K on Impulse Rack. Octonuts Korean BBQ Roasted Almonds VENDOR Nassau Candy PLACEMENT Replace Nut Harvest on Impulse Rack. PRODUCT Quaker Caramel Popped Rice Crisps Sysco/Vistar PLACEMENT Add in Innovation Slot on your Frito-Lay Rack. OCTONUTS KOREAN BBQ ROASTED ALMONDS QUAKER CARAMEL POPPED RICE CRISPS THE GFB® CRANBERRY + TOASTED ALMOND BAR SNACKING Snack brands create a buzz on social media and encourage foot traffic in the café where you can offer the latest and greatest trends, flavors and varieties for guests seeking all-day snacking opportunities. Guests love snacks with a feel-good story, as well as snack options that are better-for-the-environment, and you’ll find plenty of both this cycle. AUGUST AUGUST SNACKING TAGS Display these product “talkers” with this month’s promotional snacks to grab the attention of your guests as they pass by your snack display. PRODUCT RXBAR Blueberry RXBAR Chocolate Sea Salt RXBAR A.M. Honey Cinnamon Peanut Butter VENDOR Sysco Already featured on the Impulse Rack. RXBAR ASSORTED CASE THE WHY New case size. Assorted flavors. Maximum variety. RXBAR has made ordering your key flavors easy with this assorted case. RXBAR are easy on-the-go bars for your guests. These bars are perfect for a snack between meals or a pick-me-up to keep guests going. REASONS TO BELIEVE Only real ingredients: egg whites, fruits, nuts. No gimmicks, no hype. Packaging says what’s in the bars. 10g-12g of protein per bar. Egg whites provide source of high-quality protein. Gluten-free.
COLD BEVERAGE
Promoting LTOs
Use the Summer 2024 marketing resources to promote LTOs and Heroes to café guests. You’ll find promotional assets in your kit and on Retail Ranger at us-retailranger.sodexo.com under the Promotions and LTOs tab for Cycle 3.
12
Mindful POS
The Mindful POS use Mindful black holders. Holders can be ordered from MEYERS Print Management on Sodexo_Net.
4
Simply To Go Mini-Inserts
5.5” x 8.5” inserts are a great way to draw attention to the seasonal changes in the cooler. Place on the cooler using signage holders from VGS.
5 STG ID Tags
Place in your Simply to Go cooler.
3 Banners
Please use X-Banner hardware to display your banners.
20
Snacking & Cold Beverage
A combination of clings and wobblers to promote the products.
1 Implementation Guide
These guides contain everything you need to know to successfully run the promotions.
MUTUALIZED PROMOTIONS 10
NOODLE BOWL Sugar LOVE YOUR LUNCH Caprese Chicken STAY HYDRATED STAY HEALTHY Visit Mindful.Sodexo.com to take the IMPLEMENTATION GUIDE 2024 consumers eager explore global Mindful Simply to Go MAKING SUMMER SIMPLE Planograms Increase Sales Review Your Cold Beverage Pricing Healthy Hydration for Summer
Plant-Based Turk’y & Cheese on White Click Here To Order Additional Marketing Materials High protein. Delicious taste.
PRINTED MARKETING ASSETS
DIGITAL MARKETING & OPERATOR TOOLS
5 Mini-Posters
Make sure to replace the mini posters every month to keep the messaging fresh to your guests.
2 Inspirations
Special events during the season can be celebrated with a special menu to drive guests to the café.
300 Snacking & Cold Beverage Assets
A combination of digital assets to promote the products.
500+
Digital Assets
Digital assets keep messaging current and fresh in the café.
2 Pricing Calculators
Use the Pricing Calculators on Retail Ranger to see what optimized pricing should be for your location, based on where you are and the type of guests who visit your café.
12 Mindful Build Cards
Use these cards to make production efficient.
5
Simply To Go Build Cards
Use these cards to make production efficient.
1 Monthly Calendar
View the calendar and follow important dates and reminders.
8 Barcode Sheets
These sheets are to be used for all Enterprise Point of Sale (Infor / Vivonet Item Harmony) locations. Scan the barcode directly into your store location at the barcode field that appears on your quickadd retail items tab (default page when you open your store).
SUMMER 2024
JUNE 2024H T DAY? DAY? Reach for Healthy, Hydrating H 0!Strawberry Cheesecake Overnight Oats Overnight --- -
Mindful
Healthy Choices Made Easy with Mindful
Mindful’s Heroes for June, July and August feature many of our guests’ favorite dishes, from summer-inspired salads to garden-fresh ingredients. Really, who can resist a Green Chile Chicken Philly or a Sweet & Tangy Grilled Chicken Sando?
MUTUALIZED PROMOTIONS 12
Promote Mindful
You’ll find printed promotional materials in your kit, as well as digital assets on Retail Ranger at us-retailranger.sodexo.com.
Sweet & Tangy Grilled Chicken Sando FMS 216001 DRIVE 8823771
Teriyaki Tofu & Grilled Pineapple
FMS 212058 DRIVE 8809015
Teriyaki Tofu Ancient Grain Poke
Green Goddess Grain Bowl FMS 215999 DRIVE 8823768
Fiery Chicken Salad FMS 212057 DRIVE 8809004
Share Mindful with Guests
Engage guests by promoting mindful.sodexo.com—for inspiration, DIY Hero recipes, nutrition tips, balanced living, workouts, stress reduction techniques and more.
If you post anything Mindful on your social media feed, please be sure to tag us.
Our Instagram account is Mindful_by_Sodexo.
SUMMER 2024
CHICKEN & BLACK BEAN BUDDHA BOWL 2,000 calories a day is used for general nutrition advice, but calorie needs vary. Additional nutritional information available upon request. Tri-Colored Quinoa Chipotle Peppers in Adobo Sauce Black Pepper Corn Nonfat Plain Monterey Jack Arugula Cal. Tot. Fat Sat. Fat Trans Fat Chol. Sodium Carbs Fiber Sugar Protein 380 10g 3.5g 0g 55mg 200mg 42g 6g 6g 31g Chicken & Black Bean Buddha Bowl FMS 212051 DRIVE 8808980 Asian-Style Salmon Rice Bowl FMS 212809 DRIVE 8813393 2,000 calories a day is used for general nutrition advice, but calorie needs vary. Additional nutritional information available upon request. Cal. Tot. Fat Sat. Fat Trans Fat Chol. Sodium Carbs Fiber Sugar Protein 510 13g 2.5g 0g 85mg 320mg 63g 9g 17g 33g ASIAN-STYLE SALMON RICE BOWL Wild Salmon Cauliflower Shiitake Mushrooms White Miso Paste Honey Ginger 04000 73923 Green Chile Chicken Philly FMS 215201 DRIVE 8821533 2,000 calories day is used for general nutrition advice, but calorie needs vary. Additional nutritional information available upon request. Cal. Tot. Fat Sat. Fat Trans Fat Chol. Sodium Carbs Fiber Sugar Protein 320 6g 2g 0g 30mg 550mg 45g 2g 4g 20g GREEN CHILE CHICKEN PHILLY Steak Hoagie Roll Poblano Peppers Canola Oil 04000 64823 Chipotle Grilled Chicken Quesadilla FMS 214797 DRIVE 8820159 2,000 calories a day is used for general nutrition advice, but calorie needs vary. Additional nutritional information available upon request. CHIPOTLE GRILLED CHICKEN QUESADILLA Chicken Breast Nonfat Plain Greek Yogurt Low-Sodium Black Beans Part-Skim Mozzarella Cheese Chipotle Peppers in Adobo Sauce Chile Powder Black Pepper Cal. Tot. Fat Sat. Fat Trans Fat Chol. Sodium Carbs Fiber Sugar Protein 270 6g 2.5g 0g 50mg 210mg 28g 4g 3g 24g TERIYAKI TOFU ANCIENT GRAIN POKE BOWL NUTRITION FACTS: Bowl 2,000 calories a day is used for general nutrition advice, but calorie needs vary. Additional nutritional information available upon request. Pineapple Cornstarch Sriracha Hot Chili Sauce Nonfat Plain Greek Yogurt Kosher Salt Baby Spinach Edamame Green Onion Carrots Sesame Seeds Cal. Tot. Fat Sat. Fat Trans Fat Chol. Sodium Carbs Fiber Sugar Protein 380 12g 1.5g 0g 0mg 560mg 45g 8g 16g 25g
Bowl FMS 212072 DRIVE 8808990 2,000 calories a day is used for general nutrition advice, but calorie needs vary. Additional nutritional information available upon request. Cal. Tot. Fat Sat. Fat Trans Fat Chol. Sodium Carbs Fiber Sugar Protein 410 12g 3.5g 0g 65mg 300mg 49g 6g 36g 29g FIERY CHICKEN SALAD Baby Spinach Red Onion Jalapeño Peppers Cilantro Lime Juice Part-Skim Mozzarella Cheese Sugar
2,000 calories a day is used for general nutrition advice, but calorie needs vary. Additional nutritional information available upon request. Cal. Tot. Fat Sat. Fat Trans Fat Chol. Sodium Carbs Fiber Sugar Protein 310 13g 2g 0g < 5mg 230mg 38g 10g 6g 15g GREEN GODDESS GRAIN BOWL Baby Kale Avocado Nonfat Plain Greek Yogurt Tri-Colored Quinoa Habanero Peppers Mayonnaise Italian Parsley Lime Juice White Vinegar Kosher Salt Oregano
2,000 calories day is used for general nutrition advice, but calorie needs vary. Additional nutritional information available upon request. Cal. Tot. Fat Sat. Fat Trans Fat Chol. Sodium Carbs Fiber Sugar Protein 420 11g 1.5g 0g 70mg 400mg 48g 7g 16g 35g SWEET & TANGY GRILLED CHICKEN SANDO Chicken Breast Red Cabbage Nonfat Plain Greek Yogurt Apple Cider Vinegar Red Wine Vinegar Sugar Canola Oil Crushed Red Pepper TERIYAKI TOFU & GRILLED PINEAPPLE WRAP Tri-Color Quinoa Canola Oil Low Sodium Soy Sauce Pineapple Kikkoman® Sweet Thai Baby Spinach Carrots NUTRITION FACTS: Wrap 2,000 calories day is used for general nutrition advice, but calorie needs vary. Additional nutritional information available upon request. Cal. Tot. Fat Sat. Fat Trans Fat Chol. Sodium Carbs Fiber Sugar Protein 15g 4g 0g 0mg 510mg 67g 8g 12g 17g
Thai Shrimp Napa
Bowl
THAI SHRIMP NAPA NOODLE BOWL Shrimp Sugar Dry-Roasted Unsalted Peanuts Cilantro 2,000 calories a day is used for general nutrition advice, but calorie needs vary. Additional nutritional information available upon request. Cal. Tot. Fat Sat. Fat Trans Fat Chol. Sodium Carbs Fiber Sugar Protein 4g 0.5g 0g 70mg 350mg 66g 2g 20g 11g 2,000 calories a day is used for general nutrition advice, but calorie needs vary. Additional nutritional information available upon request. TUSCAN PESTO ARUGULA CAPRESE SALAD Low-Sodium Cannellini Beans Telera Roll White Wine Vinegar Spicy Brown Mustard Lemon Juice Cal. Tot. Fat Sat. Fat Trans Fat Chol. Sodium Carbs Fiber Sugar Protein 13g 3.5g 0g 15mg 330mg 48g 8g 17g 13g
Huli
HULI HULI CHICKEN TACOS Chicken Breast Canola Oil Oregano Black Pepper Pineapple Honey Part-Skim Mozzarella Cheese 2,000 calories a day is used for general nutrition advice, but calorie needs vary. Additional nutritional information available upon request. Cal. Tot. Fat Sat. Fat Trans Fat Chol. Sodium Carbs Fiber Sugar Protein 10g 4g 0g 55mg 500mg 48g 4g 19g 24g JUNE
JUNE
Wrap
Noodle
FMS 214806 DRIVE 8820177
Tuscan Pesto Arugula Caprese Salad FMS 214807 DRIVE 8820179
Huli Chicken Tacos FMS 212050 DRIVE 8809001
1JUNE 28
2AUG 2 AUG 3AUG 30
Simply To Go
It’s fresh. It’s fast. It’s convenient. It’s Simply to Go, the grab-and-go destination for sandwiches, salads and snacks that guests crave. This promotion cycle runs from June 1 to August 30. Please run these seasonal LTOs on the dates outlined, then add popular menu items from the master recipe lists to stock your cooler for guests who look for new and familiar options every day.
You’ll find operational and marketing resources posted on the Simply to Go page on Retail Ranger at us-retailranger.sodexo.com
Simply to Go’s Optional Hot Merchandiser
The optional hot merchandiser greatly expands the Simply to Go menu with sandwiches, entrées, casseroles and bowls. To determine if a hot merchandiser may be right for your location, work with your client and GM and consider these questions:
• Is there adequate space in your cafe?
• Is there budgeted capital?
• Do you have the volume to support hot grab-and-go?
• Can you support hot food prep with current staffing?
MUTUALIZED PROMOTIONS 14
Strawberry Cheesecake
Overnight Oats FMS 21188 DRIVE 8807083
Re-Energize Snack Box FMS 211543 DRIVE 8806153
Strawberry Cheesecake Plant-
Based Oats FMS 215440 DRIVE 8822056
Caprese Chicken Mozzarella
Baguette FMS 211777 DRIVE 8806834
Falafel Grain Bowl FMS 211784 DRIVE 8806859
Reminder!
Gluten-free bread now available gluten-friendlyfor kitchens.
Plant-Based Deli Sandwiches Introduced
Simply to Go introduces five new sandwiches created with Unreal Deli® meats. These plant-based deli meats are made with real veggies and protein-rich grains and legumes (with no GMOs, additives or preservatives). Place orders for Unreal Deli products through the Market Connection for Sysco and GFS. Please note you may need to use the DOT Order Form on Retail Ranger if your prime distributor does not stock Unreal Deli.
The Story of Unreal Deli
With a 100-year family history of owning New York delicatessens, great-granddaughter (and vegan) Jenny hustled to develop and perfect a mouthwatering 100 percent plant-based corn’d beef to satisfy her cravings. What started in her tiny home kitchen and landed Mrs. Goldfarb on Shark Tank (with Mark Cuban investing $250,000 in 2019) is now the #1 bestselling vegan deli meat on Amazon and was voted #1 plant-based meat by Thrillist. Today, Unreal Deli offers plant-based deli meat—Unreal Corn’d Beef, Unreal Roasted Turk’y and Unreal Steak Slices—made with premium ingredients in every slice.
Plant-Based Chipotle Turk’y Sub
Coming Soon!
Simply to Go Catering Refresh
SUMMER 2024
JUNE 1 –JULY 12 JULY 13 –AUG 30
Cold Beverages
Cold beverages play a significant role in the overall café experience, with the average guest purchasing at least four drinks each week. Every guest has different wants and needs so it’s important to balance this category between indulgent offerings and healthier options. Visit Retail Ranger at us-retailranger.sodexo.com to find animated cold beverage videos to grab the attention of your guests. Play these videos on your café screens to promote these products and grow sales.
MUTUALIZED PROMOTIONS 16 DOWNLOAD THE PRODUCT HIGHLIGHT SHEETS
JUNE 1 – JULY 12
JULY 13 - AUGUST 30
JUNE 1 – AUGUST 30
SUMMER 2024
Snacking
We’re happy to introduce the newest snacking products selected for this promotion cycle. To help you tell your guests about them, we’ve created animated videos for each product. Play them in your café and also use them on your social media feeds. We are featuring snacks that are plant based, protein packed and gluten free or exciting flavor extensions of core consumer packaged goods! Many of this cycle’s featured products have inspiring stories of how the brand came to life! You’ll find details in each month’s Implementation Guide.
Did You Know
DOWNLOAD THE PRODUCT
HIGHLIGHT SHEETS
94% of Americans snack at least once a day, with about half of adults snacking two to three times a day? We provide snacking options that focus on the Participation Moments.
MUTUALIZED PROMOTIONS 18
AUGUST
SUMMER 2024
JUNE JULY
Holidays To Go
Our Holidays to Go program is designed to inspire families to spend time making memories with each other, rather than being busy in the kitchen prepping for entertaining and celebrations. Designed as a takeaway program for special occasions throughout the year, Holidays to Go offers holiday meal packages, party trays and desserts to simplify celebrations for your guests, while increasing sales of seasonal products for your location. You’ll discover turnkey resources on Retail Ranger to help you launch Holidays to Go in your café for multiple special occasions, with easy-to-follow instructions, tools and digital marketing assets to drive incremental sales. You can offer the full range of each holiday’s offering, from appetizers and entrées to trays and desserts (or any single component of the program) to suit your guests’ tastes and your unit’s capabilities and staffing levels for any particular holiday season.
MUTUALIZED PROMOTIONS 20
Pizza is Always Popular!
Pizza is a big hit every day of the year, but did you know that pizza is always a quick go-to meal in the days before a big celebration? Boost incremental sales in your unit with this convenient Holidays to Go pizza bundle (pizza, salad, dessert and 2-liter beverage). It offers guests a fast, delicious, COMPLETE meal without the added stress of cooking during a busy time, whether it’s weeknights, Fridays or a family celebration!
SUMMER 2024
Additional Programs
Inspiration
Special events during the season can be celebrated with a special menu to drive guests to the café. You’ll find recipe numbers in the Inspiration lists in each Monthly Implementation Guide on Retail Ranger. To promote each Inspiration celebration, print and display the mini-posters found under the blue Cycle 3 Marketing & Advertising button in the Seasonal Promotions tab.
MUTUALIZED PROMOTIONS 22
SUMMERHappy
Servin’ Up Summer
SUMMER IS HERE
JUNE 1 – JUNE 28
Summer’s menu makes the most of the season’s freshest ingredients and favorite tastes!
Strawberry Pancake Wrap
FMS 82616 DRIVE 824894
Roasted Summer Vegetable Bruschetta Wrap FMS 82669 DRIVE 824896
County Fair Loaded Cheeseburger Fries FMS 82653 DRIVE 829173
FOURTH OF JULY
JUNE 24 – JULY 7
HAPPY
Fresh Orange, Strawberry & Pecan Salad FMS 82656 DRIVE 818360
Strawberry Patch Salad FMS 80351 DRIVE 838022
Cupcake Cone FMS 84872 DRIVE 838073
These recipes will make the sparks fly! It’s time to celebrate the Fourth with festive dishes in your café.
Old Glory Sugar Waffle with Berries FMS 82663 DRIVE 824898
New England Shrimp Salad Roll FMS 82693 DRIVE 829230
Southwest Patty Melt FMS 82641 DRIVE 824900
Liberty Bell Cheesesteak Salad FMS 82662 DRIVE 829217
S’mores Sundae FMS 84870 DRIVE 834011
Grilled Kielbasa with Peppers and Onions FMS 82648 DRIVE 813917
SUMMER 2024
STAR-SPANGLED EATS AVAILABLE HERE
Additional Programs (cont.)
V8 +ENERGY X HOKA SODEXO PROMO
Objectives
• Drive incremental purchases of V8® +Energy Sparkling Orange Pineapple across HC micro markets
• Reward healthcare workers by giving away Hoka sneaker egift cards (one of the most popular shoe brands in HC)
Program Timing: June 3 – July 12, 2024
Channels: Select locations in HC
Marketing Support
• Sodexo Internal One Pager
• POS kits (physical and digital)
• Social Assets (FB, IG)
• Everyday App Tile
Program Notes
• Program is open to all who purchase V8® +Energy Sparkling Orange Pineapple in a HC setting
• Prize drawing is coordinated by Marden Kane
MUTUALIZED PROMOTIONS 24
POWER OF 1 SUMMER
Objectives
• Consumers want to do more in the summer, but rising costs are prohibitive. PepsiCo is helping consumers make more of their summer by providing the chance to win summer experiences to help celebrate summer!
• Reward consumers for purchasing PepsiCo products by providing experiential value.
Program Timing: June 1 – July 31, 2024
Marketing Support
• Print POS: Available electronically for download and customization for value offers. POS printing funded for Monthly Marketing Kits.
• Digital Assets: Available to leverage on digital menu boards, TV/Kiosk screens, social platforms, newsletters, internal websites, etc.
SUMMER 2024
Additional Programs (cont.)
COCA-COLA & SODEXO OLYMPIC GAMES PARIS 2024 PROMOTION
Objectives
• Drive sales of smartwater, Powerade and Coca-Cola
• Increase downloads and engagement of Sodexo Everyday mobile app
• Drive consumer engagement with the Olympic Games (Fri, Jul 26, 2024 – Sun, Aug 11, 2024)
Program Timing: July 1 – August 11, 2024
Channels: Healthcare, B & I and Government
Marketing Support
• Counter Card, Static Cling, Pillows
• Sodexo Digital Elements (social, email, digital displays, etc.)
• Everyday App Tile & Messaging
• Olympic Games Paris 2024 T-shirts for the crew!
Prizing:
• Grand Prizes: Basketballs and Volleyballs signed by Athletes in the Olympic Games Paris 2024 Finals
• Instant Win Prizes: Coca-Cola Crocs and Charms and Digital Sports Themed Gift Cards
How it Works
• Consumers are encouraged to purchase smartwater, Powerade and Coca-Cola for a chance to win great prizes!
• Consumer clicks on the Everyday App Promo Tile to register.
• After registration they play a game for an instant win prize and receive an entry into the sweepstakes.
MUTUALIZED PROMOTIONS 26
REIGN STORM CONSUMER SWEEPSTAKES
Objectives
• Drive brand awareness and trial of innovation SKU at retail with exciting consumer sweepstakes.
• Grab consumers attention with exclusive Reign Storm sweepstakes prizes.
Program Timing: July 13 – August 31, 2024
Channels: Healthcare, Corporate, Government
How it Works
• Consumers are encouraged to purchase NEW Reign Storm Citrus Zest.
• Scan the QR code on Point of Sale or go to the promotion website and enter to win.
• 1 Grand Prize winner – 1 Reign Storm Pickleball Set, 1 Reign Storm Pop Up Tent, 1 Reign Storm Soft Cooler, and 1 Reign Storm Skinny Shaker 20oz.
Marketing Support
• Sodexo Digital elements (Everyday App, Social, Email, Digital Display, etc.)
• Sodexo Print POS elements
SUMMER 2024
MUTUALIZED PROMOTIONS 28
Contacts
For more information on the Summer 2024 Promotions, please contact:
HOSPITALS
Jeffrey Every
Jeffrey.Every@sodexo.com
SENIORS
Brian McCabe
Brian.Mccabe@sodexo.com
CORPORATE
Allison Pietrucha
Allison.Pietrucha@sodexo.com
GOVERNMENT
Christina Lemin
Christina.Lemin@sodexo.com
UNIVERSITIES
Julia Pfeifer
Julia.Pfeifer@sodexo.com
MINDFUL
Lynn Browning
Lynn.Browning@sodexo.com
LOVE OF FOOD
Erica Milios
Erica.Milios@sodexo.com
ADDITIONAL RESOURCES
Visit Retail Ranger at us-retailranger.sodexo.com. Search Promotions & Limited Time Offers.
SUMMER 2024
Boost Traffic with Promotions
Promotions build intrigue, entice guests to a café and delight taste buds with incredible culinary experiences. With new-to-them ingredients, reimagined favorites, global specialties and decadent treats, today’s guests are enthusiastic about trying limited-time offers that bring fresh, modern flavors—and excitement—to the café.
You’re a vital part of our promotions team, and we appreciate your extraordinary efforts in bringing Limited-Time Offers to your guests. Your ideas, input and inspiration help us deliver exceptional dining experiences and service every day at each location. Please reach out to share your successes, suggestions and feedback so we can continue to create effective, engaging and exciting promotions.
LYNN BROWNING Head of Retail Excellence
Lynn.Browning@sodexo.com
ERICA MILIOS Vice President, Guest & Operator Experience
Erica.Milios@sodexo.com
Do not distribute or reproduce. Sodexo proprietary information. © Sodexo 2024