Make Valentine’s Day Easy for Your Guests and Boost Incremental Sales
The immensely popular Holidays to Go program offers delicious sweets and treats for Valentine’s Day celebrations and parties. You can offer the full range of desserts, the pizza meal bundle or any single component of the program to suit your guests’ tastes and your unit’s capabilities and staffing levels. The program can run in January and February.
Cookies by the Dozen Sweets and Treats Trays
We’re pairing with vendor partner Otis Spunkmeyer to feature nine delicious cookies—each available by the dozen. Just bake fresh each day and let the aroma entice guests.
Guests celebrating with friends, family and that special someone will LOVE our tray assortments, loaded with everyone’s favorite treats.
Decadent Desserts
Sweet Street is celebrating this sweet, sweet day with Molten Chocolate Bundt Cakes. And you can get your own unit’s culinary team involved by creating and selling elegant Chocolate-Covered Strawberries.
Pizza
Whenever guests gather, pizza is always popular. Pizza bundles (hot pizza, salad, dessert and soda) offer guests a quick, take-home meal every day!
Turnkey Resources
Easy-to-follow instructions, order forms and promotional assets help you market and launch Holidays to Go in your café.
Meals to Go
Exclusive Offer from Otis
Up to 4 complimentary cases of cookie tins with your cookie order!
Menu Range
The sweets and treats featured in Holidays to Go Valentine’s Day program are guest favorites and ideal for celebrations. These items were carefully selected for their ease of production and packaging for your team members. Pizza bundles are also a great mid-winter offering because they make it easy for guests to host a small gatehering.
Desserts
(Sold A La Carte)
COOKIES: 9 Flavors
Butter Sugar Carnival
Chocolate Chip
Double Chocolate Chip
Lemon Burst
Oatmeal Raisin
Peanut Butter Turtle
White Chocolate Macadamia Nut
ASSORTED TRAYS: 3 Choices
Chocolate Lovers Tray (24 assorted cookies and 12 assorted brownies)
Cookie Lovers Tray (assortment of 32 cookies)
Sweet Tooth Tray (assortment of 24 brownies and bars)
DESSERTS: 2 Choices
Molten Chocolate Bundt Cakes (9)
Chocolate-Covered Strawberries (12)
Pizza Meals to Go (Serves 3-4)
16" PIZZA
(prebaked and hot when guest arrives for pickup)
Choose 1
• Cheese
• Margherita
• Pepperoni
SALAD
Choose 1
• Classic Caesar
• Sausage
• Supreme
• Vegetable
• Traditional Garden
SODA
Includes 2-Liter Soda
DESSERT
Choose 1
• Chocolate Brownies
• Rice Krispies Bars
How the Program Works
Holidays to Go is easy to implement at your location. We provide all the tools you’ll need to run a successful promotion. The dates for this program are flexible. You can begin promotions in January and continue through the end of February.
RECIPES
• Use the Recipe List to find DRIVE MSP and FMS recipe numbers for all Holidays to Go items.
PROGRAM HIGHLIGHTS
• The popular desserts and selected vendor products included in the program are consistently available through our supply chain.
• The featured desserts ensure profitability and guest satisfaction.
• The editable marketing assets and editable order forms allow you to select the most appealing desserts for your guests; use the Download Resources Here arrow to find what you need.
PROMOTION
• Editable counter cards announce the program.
• Digital screens and emails promote program details and dates.
ORDERS
• Guests use Holidays to Go Order Form to place orders.
• Team members answer questions and assist guests placing orders.
PAYMENT
• Customer payment can be collected using any means currently available at your site. Contactless payment is highly recommended where available.
FULFILLMENT
• Your team prepares the guests’ orders.
• At designated area and time, guests pick up orders.
Launch Tool Kit
MARKETING THE PROGRAM
This program includes a comprehensive set of marketing materials to help you effectively advertise and build interest in this product offer.
ELECTRONIC RESOURCES
Visit Holidays to Go on Retail Ranger at us-retailranger.sodexo.com to find digital marketing assets.
OFFER IMPULSE DESSERTS
Prepare a variety of desserts each day and place at checkout registers to encourage impulse purchases.
DIGITAL ORDERING PLATFORM
To advertise the menu on your CaterTrax site, download the Holidays to Go Order Form from Retail Ranger and customize it with the menu items you’re offering, adding run time, payment and pickup instructions. Submit a support ticket to CaterTrax, add the title “Advertise Valentine’s Day Holidays to Go” and attach your order form to the ticket. Request that the menu be advertised on your homepage. CaterTrax has an advertising graphic for the Valentine’s Day Holidays to Go menu and will link your order form to the graphic.
PRICING
The Holidays to Go program is available in the Holidays to Go pricing tool on Retail Ranger. Guests will appreciate the talents and time of your café staff in preparing takeaway desserts, allowing you to place a higher value and price on Holidays to Go menu items than on regular café selections. The pricing tool will help you identify the most appropriate pricing for the Holidays to Go program at your location.
PACKAGING AND LABELING
The Visual Guide to Packaging and Labeling for Holidays to Go details how to package and label each menu item. Keep it handy for team members who are fulfilling orders.
Packaging
Please use the specific packaging and labeling for each meal component so orders can be transported safely and with ease.
Labeling
For labeling cold and hot menu items, please use the templates found on Retail Ranger at us-retailranger. sodexo.com. Use Printables for dessert labels.
AT-HOME REHEATING INSTRUCTIONS
With all orders, the At-Home Reheating Instructions should be provided to the guest and attached to the order.
FOOD SAFETY GUIDANCE
Food safety is of utmost importance and HACCP food safety guidelines and procedures must be followed for Holidays to Go products offered for sale to guests for take-home through all stages of preparation, cooking, cooling, holding, packaging, display and storing.
Take-home products must be labeled with this information:
• Product name, ingredients and potential allergens
• Storage instructions
• Reheating instructions (as applicable)
Check local and state Health Department regulations for additional labeling requirements.
Check local and state Health Department regulations for additional labeling requirements. Refer to Sodexo’s 1.2.6. Packaged Foods for Retail Sale Guidelines for additional information.
PIZZA
SAMPLE ORDER FORM
REQUIRED GUEST INFORMATION WHEN ORDER IS PLACED
Guest’s name and contact information
Pickup day and time noted
HOW TO CUSTOMIZE FORM FOR YOUR LOCATION
Edit unit name and contact
Add order due date
Edit menu choices offered
Add price(s)
Add an a la carte section to this form if needed
Edit ordering requirements and availability dates
Holidays to Go Checklist
Take these steps to implement the Holidays to Go program for your guests.
01
Review Holidays to Go materials on Retail Ranger.
Share the recipes with your chef. Be sure to review the Distribution Matrix/Grocery List under Holidays to Go on Retail Ranger.
Meet with your client and explain the program.
02
Set your pricing using the Holidays to Go Pricing Tool.
Set up the menu items in your Point of Sale PRIOR to accepting orders.
Determine run dates for the program at your location.
Download digital assets and market the program to guests. Display print assets in your café.
Determine staffing needs and decide how quickly you can fulfill orders.
03
Reheating Instructions with each order. LOCATION SETUP
Identify adequate safe storage, following safe food handling policies.
Designate a team member to receive orders and one area for order pickup.
Accept orders from guests.
Order ingredients and vendor partner products.
Order packaging and labels.
Prepare meals for takeaway orders.
Package orders during select date and time windows, providing At-Home
Turnkey Resources
Click on the Download arrow below to access the forms you’ll need to run Holidays to Go.
OPERATIONAL
• Distribution Matrix/Grocery List: Consolidated list of ingredients by distribution centers with manufacturer information.
• Master Spreadsheet: Complete list of all recipe names for meals, desserts and pizza with FMS and NBO numbers and suggested pricing. Also includes list of packaging manufacturer names, product numbers, pack sizes and links.
• Order Form: Preloaded with item names for convenience and editable to reflect the menu you’re offering.
• Pricing Tool: Set, review and adjust pricing at your account twice per year with this price optimization tool.
• Recipe List: At-a-glance list of recipe names and descriptions, recipe numbers, portions and costing information.
• Visual Guide to Packaging and Labeling: Illustrated guide showing how to package and label menu items.
• 1.2.6 Packaged Foods for Retail Sale: Food safety guidelines for retail sales.
MARKETING
• Counter Cards: Designed ads to print for signage.
• Digital Assets: Dozens of designed assets to download for digital displays, social media and more.
• Editable Brochure: Customizable marketing pamphlet to advertise your program.
• Printable Assets: Editable assets to print for brochures, counter cards, napkin ads and Word templates for additional marketing.
ADDITIONAL INFORMATION ABOUT HOLIDAYS TO GO, CONTACT:
Erica Milios Vice President, Guest and Operator Experience Erica.Milios@Sodexo.com
