Promos
MINDFUL
LOVE OF FOOD
SIMPLY TO GO
SNACKING COLD BEVERAGES
HOLIDAYS TO GO
FLAVOURS
ADDITIONAL PROGRAMS
a new vision of well-being at mindful
Mindful’s science-based approach to well-being promotes a new vision for healthy food.
New Identity
A contemporary look and feel.
New Scope
Expanded well-being topics.
New Training
In-depth training helps teams bring Mindful to life.
New Criteria
More nutrients, protein and healthy fats and fewer added sugars.
New Partnerships
Nutrition, fitness and well-being advice from credentialled experts.
New Approach to Content
An omni-channel presence.
LTOs: Boosting Traffic and Sales
It’s a new year of delicious food trends! We’re celebrating our guests’ increasing interest in both good food AND good-for-you food—and we’re ready to capture their enthusiasm with our Winter-Spring menu lineup. To maximize guest participation, take this opportunity to promote our limited-time offers by displaying the marketing assets available in your kit and on Retail Ranger to generate buzz about our talented chefs and the amazing dishes on our menus.
JANUARY
Mindful’s feel-good foods, with an emphasis on well-being, help guests kick off their best year yet. The signature chefs at Love of Food have created dishes infused with regional and on-trend flavors—for guests who love tradition with a twist.
FEBRUARY
For guests who love new flavors: Love of Food’s Tomato-Pepper Relish Smashburger and Mindful’s Red Curry Falafel Quinoa Bowl balance familiarity with adventure and intriguing ingredients to keep the menu exciting.
MARCH
Our café guests continue to expand their culinary curiosity so this month’s menu lineup includes Mediterranean, Asian, Southwestern, Middle Eastern and Hawaiian flavors, along with a trending Nashville Hotinspired offering.
APRIL
Quality ingredients, memorable flavors and a passion for delighting guests inspired April’s Love of Food LTOs. Mindful’s menu treats guests to bold and indulgent dishes, all prepared with a focus on better-for-you ingredients.
MAY
Amazing ingredients take center plate at Mindful, from Fresh Fruit Cobb Salad to Butter Chicken Tacos. Love of Food features two chefs’ culinary creations, including a contest-winning recipe for Lentil-Stuffed Mushrooms.
Increase Your Sales
Use promotions and LTOs to drive guest excitement and increase sales through:
• Higher check average
• Heightened awareness of new products
• Increased guest participation
• Greater guest frequency
Mindful’s NEW Robata BBQ Bowl
The Power of LTOs
LTOs (Limited Time Offers) bring excitement to your café and make it easy to spice up a menu with variety and on-trend tastes. These innovative menu offerings generate guest interest and frequency, resulting in higher sales, profitability and check average. In simplest terms, they’re a big deal.
Our guests are at the heart of every LTO offering, which is why we’re always reviewing trends and consumer insights. Everything in the promotions series is guest-centric and every decision is based on a guest’s motivations and key drivers. Culinary development always starts with data: research from Datassential® and other sources, research from our vendor partners and our own sales reports. With this information, we can identify movements, trends and ingredients to develop LTOs that entice and attract guests— and keep them coming back again and again.
LTOs AND MENU SERVICE PLANS
To run LTOs, you must request a MSP through the site request portal on MySodexo.com; you’ll find details in the User Guide. If you do not see the MSP as a choice in the MSP drop-down, select “Other,” and a blank box will appear to manually enter the MSP name. Be sure to enter your DM as your Approver 2 (or the request will be rejected). Any questions or concerns about using the portal, contact DRIVESupport@ sodexo.com for support.
For Winter-Spring promotions, be sure to search: PROMO Mutualized Promotions Winter-Spring 2025 Retail.
Gathering and Measuring Guest Data
During the LTO development process, we rely on information from varied sources.
DATASSENTIAL
We use Datassential menu trends and menu adoption cycles to begin development. The menu adoption cycles show us ingredient trends from inception to ubiquity which allow us to understand fastest growing menu ingredients.
CONSUMER VILLAGE
This community is made up of thousands of consumers who shop at cafés like ours. We talk with them about everything food-related, including foods they’d like to experience, feedback on our products and recipes, and much more. Their direct input is shared and incorporated into every aspect of the development and execution of promotions.
INFOR
Our enterprise POS system gives us the power to capture and analyze millions of guest data points and to help guide strategic discussions with clients. We use real-time, real guest, transaction data to understand your guests as individuals, and create products and solutions that they want to experience.
Together, these unique tools and processes enable us to better understand the guest as an individual and capitalize on our insight to create solutions.
Implementation Guide
For Winter-Spring 2025, months January through May are presented in a combined Implementation Guide with easy navigation through the pages. You’ll find detailed information about the exciting limited-time offers and products lined up for the cycle.
For the Winter-Spring Guide: CLICK HERE
Latest news and announcements for operators
Seasonal menus from Love of Food and Mindful
Grab & go convenience at Simply to Go, along with Snacking Innovation
Cold Beverage promos to attract guests to the café
Special campaigns to drive incremental revenue
Inspiration menu themes for holidays and celebrations
Promoting LTOs
Use the Winter-Spring 2025 marketing resources to promote LTOs and Heroes to café guests. You’ll find promotional assets in your kit and on Retail Ranger at us-retailranger.sodexo.com under the Promotions and LTOs tab for Cycle 2.
PRINTED MARKETING ASSETS
1 Implementation Guide
This guide contains everything you need to know to successfully run promotions.
50 Mindful POS
The Mindful POS use Mindful black holders. Holders can be ordered from MEYERS Print Management on Sodexo_Net.
10 Love of Food POS
POS signs are free-standing with easel backs.
6 Simply to Go Mini-Inserts
5.5” × 8.5” inserts are a great way to draw attention to the seasonal changes in the cooler. Place inserts on the cooler using signage holders from VGS.
6 Simply to Go ID Tags
Place in your Simply to Go cooler.
5 Banners
Please use X-Banner hardware to display your banners.
28 Snacking & Cold Beverage Assets
A combination of clings and wobblers to promote limited-time products.
10 Love of Food Chef Bios
Engaging stories attract guest attention.
5 Mini Posters
Be sure to replace mini posters every month to keep messaging fresh.
4 Napkin Inserts
Display these useful marketing assets wherever guests gather.
50 Mindful Build Cards
Print these cards to make production efficient.
10
Love of Food Build Cards
Use build cards back-of-house or at make tables.
6 Simply To Go Build Cards
Use these cards to make production efficient.
7 Inspiration Mini-Posters
Special events during the season can be celebrated with a special menu to drive guests to the café.
500+ Snacking & Cold Beverage Assets
A combination of digital assets helps promote products.
900+ Digital Assets
Digital assets, including videos, keep messaging exciting for all touchpoints of the guest experience.
2 Pricing Calculators
Use the Pricing Calculators on Retail Ranger to see what optimized pricing should be for your location, based on where you are and the type of guests who visit your café.
1 Monthly Calendar
View the calendar and follow important dates and reminders.
6 Barcode Sheets
These sheets are to be used for all Enterprise Point of Sale (Infor / Vivonet Item Harmony) locations. Scan the barcode directly into your store location at the barcode field that appears on your quick-add retail items tab (default page when you open your store).
Mindful
Wellness Made Easy with Mindful
With 11 BRAND-NEW Heroes and ALL-NEW photography for Winter-Spring 2025, Mindful offers guests exactly what they’re looking for—delicious, satisfying foods for their personal wellness journeys.
JANUARY 4 – JANUARY 17
Turkey Chorizo & Egg
Breakfast Flatbread FMS 216042 NBO 8823816
NEW Levantine Chicken Shawarma Wrap FMS 218030 NBO 8829080
JANUARY 18 – JANUARY 31
Baked Apple & Walnut Oatmeal FMS 92900 NBO 832839
NEW Savory Portobello French Dip FMS 218037 NBO 8829084
NEW Honey Harissa Chicken Tacos FMS 218048 NBO 8829100
Greek Black Bean Burger FMS 87105 NBO 856447
Ripe Tomato & Spinach Pizza FMS 214314 NBO 8818117
NEW Chicken Pot Pie
Baked Potato FMS 218175 NBO 8829542
Harissa Chicken Pizza FMS 212381 NBO 8810744
Thai Shrimp Napa Noodle Bowl FMS 214806 NBO 8820177
Promote Mindful
You’ll find printed promotional materials in your kit, as well as digital assets on Retail Ranger at us-retailranger.sodexo.com
FEBRUARY 1 – FEBRUARY 14
NEW Sweet Potato Whole-Wheat Waffle FMS 218029 NBO 8829076
Honey BBQ Ranch Chicken Sandwich FMS 68102 NBO 817756
FEBRUARY 15 – FEBRUARY 28
Southwestern Breakfast Tostada FMS 212792 NBO 8813413
Carolina Gold BBQ Chicken Sandwich FMS 214338 NBO 8818144
Game Day Buffalo Chicken Quesadilla FMS 217375 NBO 8827573
Sweet & Smoky Tacos FMS 212796 NBO 8813411
Rustic Vegetable Pizzetta FMS 214540 NBO 8821938
Green Goddess Grain Bowl FMS 215999 NBO 8823768
Sweet Italian Pizzetta FMS 214555 NBO 8821902
NEW
Red Curry Falafel Quinoa Bowl FMS 218050 NBO 8829104
Share Mindful with Guests
Engage guests by promoting mindful.sodexo.com—for inspiration, DIY Hero recipes, nutrition tips, balanced living, workouts, stress reduction techniques and more.
If you post anything Mindful on your social media feed, please be sure to tag us.
Our Instagram account is Mindful_by_Sodexo.
Mindful cont.
MARCH 1 – MARCH 14
Smoked Turkey Hash
Breakfast Bowl FMS 95591 NBO 805286
Lemon Tarragon Tuna Salad Sandwich FMS 67876 NBO 824058
MARCH 15 – MARCH 28
Southwestern Omelet & Roasted Potatoes FMS 87520 NBO 812096
Middle Eastern Everything Wrap FMS 216004 NBO 8823773
MARCH 29 – APRIL 11
Morning Tostada Stack with Mango Salsa FMS 88888 NBO 804128
Szechuan Salmon Wrap FMS 97644 NBO 846160
Mediterranean Chicken Tacos FMS 87982 NBO 806372
Mardi Gras Pizzetta FMS 214545 NBO 8821904
Baja Fish & Quinoa Tacos FMS 86408 NBO 823487
Hawaiian BBQ Chicken Pizzetta FMS 214535 NBO 8821880
Chicken & Black Bean Quesadilla with Yogurt FMS 83061 NBO 812204
Orange Ginger Tofu & Broccoli Pizzetta FMS 214553 NBO 8821896
Asian-Style Salmon Rice Bowl FMS 212809 NBO 8813393
NEW Savory Wild Mushroom Bolognese FMS 218107 NBO 8829322
NEW Robata BBQ Bowl FMS 218044 NBO 882904
APRIL
12 – MAY 2 (3 WEEKS)
Veggie & Cheese
Frittata Sandwich FMS 81255 NBO 806336
MAY 3 – MAY 16
NEW
Almond Butter & Fresh
Fruit French Toast
FMS 218073 NBO 8829106
MAY 17 – MAY 30
Everything Bagel-Spiced Breakfast Wrap
FMS 216044 NBO 8823819
Green Chile
Chicken Philly FMS 215201 NBO 8821533
Sesame Hot Honey
Shrimp Lettuce Wraps FMS 216009 NBO 8823777
Chicken & Ginger Carrot Coulis
Baguette FMS 83336 NBO 823354
Sweet & Tangy Grilled Chicken
Sando FMS 216001 NBO 8823771
Teriyaki Tofu & Grilled Pineapple Wrap FMS 212058 NBO 8809015
NEW Butter Chicken Tacos FMS 218109 NBO 8829326
Braised Kale & Vegetable Pizza FMS 84322 NBO 823375
NEW
Italian Herb Pesto Farro Risotto FMS 218033 NBO 8829319
Forest Mushroom Pizzetta FMS 214539 NBO 8821900
NEW Fresh Fruit Cobb Salad FMS 218039 NBO 8829086
Turkey Sausage & Arugula Pizzetta FMS 214559 NBO 8821936
Poached Pear & Arugula Salad FMS 215998 NBO 8823767
Love of Food
Our incredible Love of Food chefs bring decades of cooking experience and a lifelong appreciation for good food to our cafés. Love of Food features Sodexo’s own top culinary talent who share a “love of food” with our guests.
WINNER
Maple-Miso Glazed Sweet
Potatoes with Beluga Lentils and Minted Yogurt
Chefs Share Winning Recipes with Love of Food
Chef Jon Dubrick won the 2024 Culinary Innovation Challenge with his plant-forward dish Maple-Miso Glazed Sweet Potatoes with Beluga Lentils and Minted Yogurt, featured as one of Love of Food’s LTOs in April. Challenge Runner-Up Caroline Juba’s dish Lentil-Stuffed Mushrooms with Orange Romesco and Arugula Oil is Love of Food’s featured LTO for May. These winning recipes feature sustainably sourced ingredients with a low environmental impact.
You’ll find operational and marketing resources posted on the Winter-Spring Promotions page on Retail Ranger at us-retailranger.sodexo.com
Chef Jon Dubrick
RUNNER-UP
Lentil-Stuffed Mushrooms with Orange Romesco and Arugula Oil
Chef Caroline Juba
JANUARY 4 – JANUARY 17
BILLY THOMAS
Executive Chef
Government Services
Chantilly, Virginia
Chicken Cacciatore
Risotto Bowl FMS: 218154 NBO 8829510
FEBRUARY 1 – FEBRUARY 14
RICH NIMKIE
Executive Chef / General Manager
SSM Health St. Agnes Hospital Fond du Lac, Wisconsin
Tomato-Pepper
Relish Smashburger
FMS 218172
NBO 8829594
MARCH 1 – MARCH 14
LISA DESTEFANO
Culinary Director East Sodexo Campus
Pepperoni Pizza
Smashburger
FMS 218162 NBO 8829568
MARCH 29 – APRIL 11
MAY 3 – MAY 16
JON DUBRICK
Director, Culinary Development
Sodexo Culinary Innovation Center North Bethesda, Maryland
Maple-Miso Glazed
Sweet Potatoes with Beluga Lentils and Minted Yogurt FMS 218276 NBO 8829948
GARFIELD CLARKE
Dining Operations Manager
Asbury Methodist Village Gaithersburg, Maryland
Jamaican-Style
Curry Chicken Wrap FMS 218160 NBO 8829561
JANUARY 18 – JANUARY 31
MATT MANTINI
Director, Culinary Development
Sodexo North Bethesda, Maryland
Bacon Crunch Burger FMS 218157 NBO 8829517
FEBRUARY 15 – FEBRUARY 28
CHRISTOPHER MAHLER
Executive Chef
Northern Arizona University Flagstaff, Arizona
Grilled Turkey Kofta with CucumberTomato Salad FMS 218165 NBO 8829576
MARCH 15 – MARCH 28
JIMMIE FLORES
Executive Chef Genuine Parts Company Atlanta, Georgia
Nashville Hot Chicken Bao FMS 218163 NBO 8829570
APRIL 12 – MAY 2 (3 WEEKS)
ARIN A. ANTONIO
Executive Chef
The Queen’s Medical Center, West O’ahu Ewa Beach, Hawaii
Tempura
Mushroom Hoagie FMS 218169 NBO 8829587
MAY 17 – MAY 30
CAROLINE JUBA
Tournant Chef
Champion Hills Country Club Hendersonville, North Carolina
Lentil-Stuffed
Mushrooms with Orange Romesco and Arugula Oil FMS 218341
NBO 8830023
Simply To Go
It’s fresh. It’s fast. It’s convenient. It’s Simply to Go, the grab-and-go destination for sandwiches, salads and snacks that guests crave. Please run these seasonal LTOs on the dates outlined, then add popular menu items from the master recipe lists to stock your cooler for guests who look for new and familiar options every day.
You’ll find operational and marketing resources posted on the Simply to Go page on Retail Ranger at us-retailranger.sodexo.com
Simply to Go’s Optional Hot Merchandiser
The optional hot merchandiser greatly expands the Simply to Go menu with sandwiches, entrées, casseroles and bowls. To determine if a hot merchandiser may be right for your location, work with your client and GM and consider these questions:
• Is there adequate space in your cafe?
• Is there budgeted capital?
• Do you have the volume to support hot grab-and-go?
• Can you support hot food prep with current staffing?
JANUARY 4 – MARCH 14
NEW Cinnamon Roll Overnight Oats
FMS 218111 NBO 8829336
NEW Levantine Chicken Shawarma Wrap FMS 218277 NBO 8829972
MARCH 15 – MAY 30
NEW Spring Cobb Salad FMS 218115 NBO 8829355
Pina Colada Sweet Shot FMS 211918 NBO 8807178
NEW Winter Nourish Bowl FMS 218116 NBO 8829357
Seared Tuna and Citrus Salad FMS 211874 NBO 8807013
Cold Beverages
Cold beverages play a significant role in the overall café experience, with the average guest purchasing at least four drinks each week. Every guest has different wants and needs so it’s important to balance this category between indulgent offerings and healthier options.
DOWNLOAD THE PRODUCT HIGHLIGHT SHEETS
JANUARY 4 – FEBRUARY 7
FEBRUARY 8 – MARCH 14
MARCH 15 – APRIL 18
APRIL 19 – MAY 30
Snacking
We’re happy to introduce the newest snacking products selected for this promotion cycle. To help you tell your guests about them, we’ve created animated videos for each product. Play them in your café and also use them on your social media feeds. We are featuring snacks that are plant based, protein packed and gluten free or exciting flavor extensions of core consumer packaged goods! Many of this cycle’s featured products have inspiring stories of how the brand came to life! You’ll find details in each month’s Implementation Guide.
Did You Know
DOWNLOAD THE PRODUCT HIGHLIGHT SHEETS
94% of Americans snack at least once a day, with about half of adults snacking two to three times a day? We provide snacking options that focus on the Participation Moments.
JANUARY
FEBRUARY
MARCH
APRIL
MAY
Holidays To Go
Holidays to Go offers holiday meal packages, party trays and desserts to simplify entertaining for your guests’ at-home celebrations, while increasing sales of seasonal products for your location.
You’ll find turnkey operational and marketing resources on Retail Ranger to help you launch Holidays to Go in your café for any special occasion. Offer the full range of each holiday’s menu lineup or any individual components of the program to suit guests’ tastes and your unit’s capabilities. Look for Holidays to Go on Retail Ranger at us-retailranger.sodexo.com.
Pizza is Always Popular!
Pizza is a big hit every day of the year, but did you know that pizza is always a quick go-to meal in the days before a big celebration? Boost incremental sales in your unit with this convenient Holidays to Go pizza bundle (pizza, salad, dessert and 2-liter beverage). It offers guests a fast, delicious, COMPLETE meal without the added stress of cooking during a busy time, whether it’s weeknights, Fridays or a family celebration!
Flavours
Taste Success
Elevate your catering program with expertly crafted, globally inspired menu offerings from Flavours. You’ll deliver excellence with a diverse range of chef-curated dishes and beloved classics. Whether it’s casual bites or sophisticated entrées, Flavours provides tailored solutions that cater to your guests’ preferences.
Flavours provides every resource you’ll need to get started. Thinking of enhancing or updating your catering services? Start with Flavours’ 9-Step Quick Start Guide, designed to seamlessly launch your catering program. When it’s time to present your new offerings, explore Flavours’ Open House support and marketing tools to create a memorable launch event. Flavours also has Limited-Time Offers, featuring seasonal menu items to keep your catering selection fresh and exciting throughout the year. You’ll find Segment-specific materials on Retail Ranger.
Additional Programs
Inspiration
Special events during the season can be celebrated with a special menu to drive guests to the café. You’ll find recipe numbers in the Inspiration lists in each Monthly Implementation Guide on Retail Ranger. To promote each Inspiration celebration, print and display the mini-posters found under the blue Cycle 2 Marketing & Advertising button in the Seasonal Promotions tab.
Inspiration
THE BIG GAME
FEBRUARY 9
When it comes to the most anticipated game of the year, serving the best stadium foods is always a winning game plan.
MENU ITEM FMS NBO
Hot Honey Tossed Chicken Tenders 218283 8830035
Chili Cheese Hot Dog 66386 820263
Chili Smashed Avocado Chicken Nachos 93593 824940
BBQ Beef Brisket Sandwich 66391 802807
Pepperoni Calzone 95442 834720
Buttermilk Fried Chicken Sandwich 96481 838486
VALENTINE’S DAY
FEBRUARY 4
On the sweetest day of the year, share the love by serving these special dishes to your guests.
MENU ITEM FMS NBO
Shrimp Wonton 98568 854118
Coconut Shrimp 80290 821793
Grilled Tuna Steak 56328 844403
Grilled Flank Steak 59279 821809
Caramelized Onion Yukon Gold
Mashed Potatoes 59918 817810
Farmer’s Market Vegetable Medley 80420 829210
Homestyle Cheese Cake 194201739 818410
MARDI GRAS
MARCH 4
It wouldn’t be a Mardi Gras celebration without flavorful dishes with Cajun and Creole influences!
MENU ITEM FMS NBO
Louisiana Chicken and Shrimp Gumbo Bowl 95957 850688
Creole Catfish Po Boy 8812971 68579
Shrimp Creole with Rice 51386 836659
Cajun Turkey Breast 81474 844961
Cajun Pastalaya 217453 8827810
New Orleans Muffuletta Sandwich 59171 813844
Red Beans and Sausage 83674 829267
ST. PATRICK’S DAY
MARCH 17
Irish heritage and tradition inspire this hearty menu for St. Patty’s Day.
MENU ITEM FMS NBO
Corned Beef and Cabbage 63193 829270
Irish Beef Stew 82238 813739
Irish Soda Bread 56988 813746
Roasted Irish Salmon 82235 829224
Irish Cream Cheesecake 61217 821621
BASEBALL OPENING DAY
MARCH 27
Batter up! It’s time to celebrate the iconic foods your guests crave at America’s favorite ballparks.
MENU ITEM FMS NBO
Deluxe Nachos & Cheese 91300 805385
Chili Cheese Dog 90959 805385
Soft Pretzel Bites 218364 8830042
Hot Italian Sausage Sandwich 84281 844906
Bacon Smashburger 846488 98289
Additional Programs
Inspiration
Special events during the season can be celebrated with a special menu to drive guests to the café. You’ll find recipe numbers in the Inspiration lists in each Monthly Implementation Guide on Retail Ranger. To promote each Inspiration celebration, print and display the mini-posters found under the blue Cycle 2 Marketing & Advertising button in the Seasonal Promotions tab.
Inspiration
EARTH DAY / MY GREEN IDEA
APRIL 5 – APRIL 25
Working toward a more sustainable future can be a delicious—and revenue-generating— endeavor when you offer these plant-focused recipes in your café.
CINCO DE MAYO
MAY 5
These festive dishes are must-makes for your café in celebration of Cinco de Mayo, which commemorates the Mexican military’s victory over France in 1862.
MENU ITEM
Cheesy Tofu Scrambled Toast 97784 846256
Blueberry Banana Quesadilla 92834 804610
Maple Crumble Granola Yogurt Parfait 97798 846280
Ancient Grain Granola Bowl 96962 840920
PB & J French Toast Sandwich 92986 804657
Sweet Potato and Amaranth Soup 97814 841669
Jackfruit and Avocado Torta 93217 804737
Korean BBQ Seitan Taco 92078 815232
Guacamole Omelet on a Bun 97815 841640
Avocado, Hummus and Kale on Ciabatta 92744 841645
Chili Garlic Mushroom Cemita Sandwich 93386 804733
Citrus Lentil Spinach Salad with Avocado 97816 841797
Amaranth Falafel and Vegetable Salad 97821 841802
Tuscan Chickpea, Polenta and Rapini Bowl 96994 840924
Amaranth and Red Lentil Indian Dal 97802 835400
Hashbrown Arepa with Red Bean Chili 93551 833390
Cauliflower and Amaranth Risotto Bowl 97805 835407
Cavatappi and Vegan Bolognese 92677 825003
Poblano and Sweet Corn Tamales 93337 804706
Spelt and Almond Stuffed Red Pepper 97848 835386
Vegetarian Mexican Pozole 86029 807282
Chick’n Fettuccine Alfredo 218376 8822527
Impossible Beef Taco Salad 218285 8822539
Plant Carnitas Cuenco 218378 8815278
Dhingri Matar and Tofu Curry 67307 834294
Imperial Stir Fried Rice 218379 8814576
Bowties with Tofu, Tomatoes & Spinach 218380 8814616
Thai Chick’n Citrus Stir Fry 218381 8822531
Flamin’ Queso Mac Bowl 218382 8815127
Tofu Bulgogi Rice Bowl 218383 8814803
Couscous & Chickpea Cutlet 53185 836407
Spicy Lemongrass Tofu 53529 814817
MENU ITEM
FMS NBO
Chipotle Chicken Torta 88454 8830046
Avocado and Cheese Torta 86035 805070
Pork Chorizo Crispy Taco 218284 8830038
Taco de Pescado 84646 8809163
Vegetable Tostada 93207 8830040
Chicken Tostada 93208 8830041
Fried Churros 217358 8827379
Additional Programs (cont.)
JOIN THE STOP HUNGER CAMPAIGN
Sponsored by Campbell’s® Soup, Kellanova, General Mills and Mondelez
Your purchases make a difference! From January to April, Campbell’s Soup, Kellanova, General Mills and Mondelez will donate a portion of soup and snack purchases to Sodexo’s Stop Hunger Foundation.
All you’ll need to do is offer these qualifying products and display the point-of-sale signage so our guests know about this important mission and campaign, which runs along with Cycle 2 promotions. You’ll find digital marketing assets, manager’s guides and details about Stop Hunger’s campaign on Retail Ranger under the Winter-Spring 2025 Promotions tab or review the Stop Hunger guides in your promotion kit.
JANUARY
Campbell’s Soup will donate to Stop Hunger with qualifying frozen soup purchases.
MARCH AND APRIL
Kellanova, General Mills and Mondelez will donate to Stop Hunger with qualifying snack purchases.
Additional Programs (cont.)
MONSTER ENERGY CONSUMER SWEEPSTAKES
Objectives
• Drive brand awareness and trial of NEW Ultra Blue Hawaiian 16oz.
• Grab consumer attention and drive engagement at retail with exciting consumer sweepstakes with exclusive prizing.
Program Timing: April 19 – May 30, 2025
Channels: Healthcare, Corporate, Government, Universities
How it Works
• Consumers can purchase any Monster Energy 16oz beverage.
• Scan the QR code on Point of Sale or go to the promotion website and enter to win.
• 1 Grand Prize winner – 1 Ultra Party Bar 25QT, 1 Ultra Beach Chair 2pk, and 1 Ultra Yeti Rambler w/ Straw Cap.
Marketing Support
• Digital Merchandising & Ads
• Everyday App messaging
2025 SWISH IT SWEEPSTAKES
Objectives
• Drive incremental 20 oz Coke Zero Sugar & 20 oz Coca-Cola Orange Cream
• Drive Everyday App downloads & engagement
• Drive consumer engagement around NCAA March Madness with an enter to win sweeps
Program Timing: February 24 – April 7 (NCAA Championship Game) (Orange Cream Innovation Space 2/8 – 3/14)
Channels: Campus, Healthcare, Corporate, Government
How It Works
• Consumers are encouraged to purchase Coke Zero Sugar/Coca-Cola Orange Cream for a chance to win tickets/trip to the 2026 Men’s or Women’s Final Four Tournament
• Consumer scans QR Code on POP or clicks on the Everyday Mobile App Promo Tile to register on www.SwishItSweepstakes.com
Marketing Support
• Sodexo Digital elements (Everyday App, Social, Email, Digital Displays, etc.)
• Merchandising - Counter Cards & Static Clings & Pillows
• Digital Media
Contacts
For more information on Promotions, please contact:
HOSPITALS
Jeffrey Every
Jeffrey.Every@sodexo.com
SENIORS
Brian McCabe
Brian.Mccabe@sodexo.com
CORPORATE
Allison Pietrucha
Allison.Pietrucha@sodexo.com
GOVERNMENT
Christina Lemin
Christina.Lemin@sodexo.com
UNIVERSITIES
Julia Pfeifer
Julia.Pfeifer@sodexo.com
MINDFUL
Lynn Browning
Lynn.Browning@sodexo.com
LOVE OF FOOD
Erica Milios
Erica.Milios@sodexo.com
ADDITIONAL
Boost Traffic with Promotions
Promotions build intrigue, entice guests to a café and delight taste buds with incredible culinary experiences. With new-to-them ingredients, reimagined favorites, global specialties and decadent treats, today’s guests are enthusiastic about trying limited-time offers that bring fresh, modern flavors—and excitement—to the café.
You’re a vital part of our promotions team, and we appreciate your extraordinary efforts in bringing Limited-Time Offers to your guests. Your ideas, input and inspiration help us deliver exceptional dining experiences and service every day at each location. Please reach out to share your successes, suggestions and feedback so we can continue to create effective, engaging and exciting promotions.
LYNN BROWNING
Head of Retail Excellence
Lynn.Browning@sodexo.com
ERICA MILIOS Vice President, Guest & Operator Experience
Erica.Milios@sodexo.com