PROGRAMS

Coke Summer Hydration Promotion

Objectives:

• Drive trial and brand awareness of NEW Smartwater Alkaline and Body Armor Dragonfruit Lyte.

• Will include original Smartwater and vitaminwater XXX

• Increase downloads and engagement of Everyday mobile app

• Drive consumer engagement with a fun, exciting sweepstakes for guests

Program Timing: July 1 - September 1, 2023

Channels: Healthcare, B&I and Govt

How it Works:

• Consumers are encouraged to purchase smartwater, vitaminwater or Body Armor for a chance to win $5K and other cash prizes!

• Consumer clicks on the Everyday App Promo Tile to register.

• After registration, they play a game to earn entries into the sweeps and can share with Friends & Family through Social handles or enter product UPC codes for additional entries.

Marketing Support:

• Sodexo Digital Elements (social, email, digital displays, etc.)

• Everyday App Tile & Messaging

• Smartwater Racks will be available – more details to come

Additional

Core Summer Wellness

Objectives:

• Everyday App Downloads, brand awareness and trial, and consumer engagement with an exciting consumer sweepstakes

• Consumers can win up to $500 from Nike, Athleta, Ulta, Bath and Body Works, and more!

• Consumers are encouraged to purchase Core Hydration+ Calm Cucumber at any Sodexo run location, invited to register to win up to $500, and play Core Crush game for additional entries and instant win gift cards up ranging from $10 to $200

Program Timing:

July 29 - September 1, 2023

Channels:

Healthcare, B&I and Govt