DESIGN
PORTFOLIO Sofan MOK
ABOUT THE DESIGNER
Sofan MOK I has had a passion for design since studying visual art at secondary school. I am currently studying communication design at the School of Design at Hong Kong Polytechnic University. I believe design is taken from the people and should be used for the people. I hope to serve the community through her profession. I want to be a great designer with mission to bring the good to the society and to be a person with goal, hope and responsibility.
PORTFOLIO
READ THE NOTES「閱歷」—
Hong Kong Stories on Banknotes 紙幣上的香港故事 “ READ THE NOTES” is a project to show people a Hong Kong stories by using the familiar symbols, patterns and images on banknotes. Besides, it aims to show people that banknotes are not only a means of payment, they are also pieces of craftsmanship, visually document the social, cultural and historical development of our city. “READ THE NOTES” is a project to give our days stories about Hong Kong.
Branding (2016)
Visual Identity for NU Design This project is a brand refresh for NU Design, which with more than 20 years experience in quality design and manufacturing. NU Design founder Vincent Wong and his team leads the trend in environmentally friendly products. His contemporary range includes bags, stationery and gift items crafted with European recycled leather and lifestyle design products in wood, ceramics and steel. Simple yet stylish, subtle yet distinct are the best words to describe the sophisticated and award winning designs of NU products.
Branding (2014) Client: NU Design
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刘政奇 Charles Liu
+86 571 8788 2999 charles.liu@chaptel.com
使用条款
Terms and Conditions
餐 饮 抵 价 券 300元
本券需至少提前一天预订，预订电话：0571-85397677； At least 1 day in advance booking，Tel：0571-85397677
Food & Beverage Voucher 300 RMB
本券仅用于下午茶，不参与酒店其他优惠活动； This voucher is used for afternoon tea only, not valid with other promotions; 此券盖章有效，不设找零，不提现； This voucher is valid only with official chop before the expire date, non-refundable and cannot redeem cash; 湖边邨酒店保留最终解释权。Chaptel Hangzhou reserves the rights of final interpretation.
本券有效期至：
年
月
日
中国 浙江 杭州 长生路57号 310006 57 Changsheng Road, Hangzhou, Zhejiang, China +86 571 8788 2999 www.chaptel.com
NO.
Logo Redesign for Chaptel Hangzhou This project is about redesigning the brand logo for Chaptel Hangzhou which is a deluxe boutique hotel in Hangzhou, was re¬stored from the Lakeside Village and operated since Sep 2013.. This project aims to observe, examine and analyze the original logo from different perspectives when using in various communication sur¬faces, such as the website, products, printings and mobile apps, and then develop an effective and instantly recognizable approach to present its brand.
Branding / Identity Design (2015) Client: Client: Chaptel Hangzhou 13
C 基础设计部分
湖 边 村 酒 店标识设计
标识标准组合之上下组合
企业标识方格图
标识的留白范围 X
X
X
X
杭 州 湖 边 邨 酒 店2品 牌 设 计2 手 冊 X X 2 X 3
BRAND BOOK 2 X 3
2 X 3
Identity Design of 2 X 3
X
2 3 2 3 2 3 2 3
2 43X
2 63X
X X X X
X CHAPTEL HANGZH OU
图中的X 为标识四周的留白空间宽度。在留白空间范围内不 可放置任何内容，以确保标识的完整识别。
标识标准制图最小尺寸 宽 度 不 能 少 于 2厘 米 2 cm
CHAPTEL
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CHAPTEL
20
2 cm
宽 度 不 能 少 于 2厘 米 标识标准制图最小尺寸
可放置任何内容，以确保标识的完整识别。 图中的X 为标识四周的留白空间宽度。在留白空间范围内不
X
X
The Brand Book of Chaptel Hangzhou This project is about writing a brand book for Chaptel Hangzhou. In this brand book, it present Chaptel verbally and visually, in order to ensure a more consistent treatment in all communications. This brand book basi¬cally aims to provide guidelines about the usage of the brand logo, corpo¬rate colors, typography, visual language, and related design applications for those working for presenting this brand and for public.
Branding / Identity Design (2015) Client: Client: Chaptel Hangzhou
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The VIP Cards & The Pack Design This project is to design 20 pieces of VIP cards for special guests of Chaptel Hangzhou. The idea of designing the VIP card was using 20 pieces of engravings that made by Mr. Lu Fang, who made a series of engravings about the Lakeside Village for Chaptel Hangzhou at the opening of the business, is the distinguished professor from the China Academy of Art.
Branding / Identity Design (2015) Client: Client: Chaptel Hangzhou
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Logo Design of Crathetic In this project, my teammate Coey, Lamlum, Rachel and I together design a logo for BGCA Art Fair. Crafthetic
Crafthetic is the combination of “craft” and “empathetic”. We want our visitors to appreciate the design concepts, intrinsic thoughts as well as craftsmanship of the handicraftsmen of BGCA through their art pieces.
想匠
Having the same pronunciation with 想像, a Chinese phrase which stands for imagination, visitors are encouraged to associate and interpret the stories and design concepts of the handmade brands.
Branding / Identity Design (2015) Client: The Boys’ and Girls’ Clubs Association of Hong Kong (BGCA)
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Brand Building for Crathetic This is an art fair design collaboration project of HKBGCA with Hong Kong PolyU School of Design. Students from 3 streams including Communication Design, Advertising Design and Product Design made contributions with their specialties in 3 major areas: brand building, promotion strategies and booth setting design. This is the final outcome, a design guidelines manual of the brand—Crafthetic, which describe the verbal and visual elements that present Crafthetic’s identity.
Branding / Identity Design (2015) Client: The Boys’ and Girls’ Clubs Association of Hong Kong (BGCA)
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Home & Tea In the conceptual Graphic-driven Products assignment, we needed to investigate product design through the perspective of a graphic designer. My design work is a set of tea wares created by the use of ceramic. ‘鄉茶’ (Home & Tea) is the theme of my product. In traditional Chinese communities, tea wares are essential for a family or home. Tea wares to me are the metaphor of a family, symbolizing the numbers of family members. Therefore, I made a set of ceramic tea ware as a gift for my grandfather and grandmother and which represent my love, thankfulness and blessing to them.
Ceramic (2015)
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FIFA World Cup 2018 promotional product: Peanuts This project is about packaging design for 200g to 500g peanuts. The task of this project was to create a physical structure for containing the products, as well as graphic treatments for the appearance. These products are designed for FIFA World Cup 2018, aim to create a new experience for eating peanuts, to enhance people’s game watching experience at homes, in local bars or even in the sites of the games when using this product as well as to ease the process of collecting peanuts shell. They physically composite of container for the peanuts and rubbish bin for collecting peanut shells and easy for handling and save space for storage in order to reduce the transportation cost.
Packaging design (2015)
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A Pack Shot This assignment is about a pack shot, which aims to create a set of phoÂŹtographic images from the package of FIFA World Cup 2018 promotional product: Peanuts, for sales and marketing purpose, as well as to grab the mood of watching football games.
Still Life Photography (2015) 23
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Collections of FIFA World Cup 2018
Share PEANUTS with FIFA The Magazine Ad & The Poster Book This project is to design two advertisements, which are poster book and magazine advertisement with visual presentation, texts arrangement and photos edition. By this design, I aim to create a new reading experience on poster, at the same time promote the products.
Promotion / Publication / Prints / Typography (2015)
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Playing Card Design For Moustache This is a group project. The group consisted of Sofan Mok, James Pollock, Coey Ho, Marcus Kung and Nicole Lee in a class of Art Direction. Moustache is a gentleman’s clothes shop run by Alex Daye and Ellis Kruger, they specialize in tropical casual wear and bespoke tailoring. The assignment for Moustache was to develop an idea for a pack of 52 playing cards that could be sold in their shop. The studios were encouraged to explore a wide range of creative ideas to produce high-quality, unique, designs that drew inspiration from the well-travelled dandy style of Moustache’s clothes and shop.
Illustration / prints / packaging design (2014) Client: Moustache Illustrated by Sofan Mok and Coey Ho
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FOOD WASTE SEPARATION 廚餘分類
WHO IS GENERATING FOOD WASTE?
FARMS
PRODUCTION
MANUFACTURING
TRANSPORTATION
20%
60%
50%
5%
frozen meats are
of food was wasted by
of food is wasted
wasted because of
restaurants in 2012.
during transferring
of crops are wasted at the field.
FOOD WASTE 廚餘 RECYCLING-SYSTEM
Waste from industrial food processing
回收系統
Vegetative food waste Animal food waste
over ever year.
their poor appearance.
工業食品加工產生的廢物
Pre-consumer
植物廚餘
food waste
Served food that has been left uneaten 吃剩的食物
Post-consumer food waste
動物廚餘
/ 餐前廚餘
/ 餐後廚餘
WHAT IS FOOD WASTE RECYCLING-SYSTEM? CONSUMPTION
FOOD WASTE RECYCLE SPOTS 廚餘回收點
HOUSEHOLDS
87 tonnes
175 tonnes
0.4kg
of food is wasted in
of food waste is gener-
of food waste are
supermarkets every
ated from schools
threw away pre person
day.
every day.
in Hong Kong every
Hong Kong Government has the intention to imple-
香港政府擬在2016/17年推行廢物按量徵費計劃。有了廢
day.
ment a quantity-based MSW charging scheme by
物按量徵費，
FOOD 食物
WASTE 垃圾
GREEN RESOURCE 綠色資源
2016/17. With quantity-based waste charging,food
Home
1
waste recycling system is a proposed system for
/ 家居
Back staircase / 屋宇後樓梯
2
separating and collecting food waste from communities to useful resource, therefore minimizing requirement for landfill disposal.
250
In total, there are
3,600 TONNES / DAY of food waste are threw away by Hong Kong people. / 香港人每天丟棄3,600公噸廚餘。
POLICY SUPPORT 政策支援
3,600
$
tonnes
HOW IS THAT WASTE DISPOSED IN HONG KONG?
99%
1%
10%
Implement a quanti-
Stop sending food
ty-based Municipal Solid
wastes to landfill.
public. / 減少公共場所的
public. / 增加公共場所的
Waste (MSW) charging.
/ 停止把廚餘送往堆填區。
垃圾桶。
資源回收桶。
Reduce garbage bins in
of food waste is recycled.
of food companies are
landfills.
/ 廚餘被回收。
willing to donates food.
Public area e.g. streets
3
/ 公共地區， 例如街道
Lobby / 屋宇大堂
Increase recycle bins in
/ 廢物徵費。
of food waste is sent to / 廚餘扔去堆填區。
4
Provide food waste
5
collection station in different districts. / 於各區提供資源回收站。
/ 食品公司願意捐贈食物。
RECYCLE AND TREATMENT OF FOOD WASTE 循環再造
FOOD WASTE RECYCLE 廚餘回收
Once the food waste has been collected, it can be sent to three types of organic
Hong Kong plans to build a network of around
waste treatment facilities.
five to six organic waste treatment facilities
當廚餘被收集後，便會被送到三類的有機資源
(OWTFs) between 2014 and 2024 with a total
回收中心。
recycling capacity of about 1,300- 1,500 tonnes
FOOD WASTE RECYCLE MACHINE 廚餘回收機
per day. 香港預期在2014至2024年間，設立一個包括大約五至六
This is a proposed food waste
間有機資源回收中心的網絡，每天總處理量約為1,300至
machine to Hong Kong.
1,500公噸。
建議給香港的廚餘回收機。
Implem
ty-bas
Waste
廢物徵
NGOs
CBOs Once food waste has been separated from other Municipal Solid Waste (MSW), it can be collected and delivered to the food waste recycling facilities. 當廚餘與其他都市固體廢物分隔後，便可收集及 運送到廚餘回收設施。
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Non-governmental organizations (NGOs)
Community-based organizations (CBOs)
Governmental organizations
非政府組織
社區性組織
政府組織 General waste
Cooked food waste
Pre-cook food waste
一般垃圾
餐後廚餘
餐前廚餘
Conversion to biofuel
Conversion to fish and animal feed
Aerobic composting
轉化成生物燃料
轉化成魚糧和動物飼料
堆肥
Replacement for fossil transport
Useful end products in the forms of fish
Convert food waste residue to
fuels or used to generate heat
feed and animal feed. Convert food waste to
compost to create a soil supplement.
Food waste collection vehicles will
and power on site.
feeds to reduce the feed cost.
Compost can be used as fertilizers for
regularly collect the food waste from
可作為化石類運輸燃料的替代品，或者
魚糧和動物飼料是有用的資源。把廚餘轉化成魚糧
plants and gardens.
different districts every day.
用於在地產生熱力及能源。
和飼料，可減少經濟的支出。
把廚餘殘餘物轉化為堆肥，用作花草及園圃
收集廚餘的車輛會每天於指定時間到各區收集
的肥料，用以補充泥土養分。
廚餘 。
$
FOOD WASTE RECYCLE 廚餘回收
QUANTITY-BASED MSW CHARGING 廢物按量徵費
/ 可回收利用的垃圾
04.1% Wood Plastics 19.7%
$
源回收中心的網絡，每天總處理量約為1,300至1,500公噸。
NGOs
Charge for non-recyclable wastes and food waste. / 廚餘及不可回收利用的
ge
$
of charges will be reduced if Charges are higher if recyclable
recyclable waste and food waste
waste and food waste have not
have been separated and
been separated and collected
collected from other MSW.
/ 垃圾沒有分類處理及回收，需繳
/ 不可回收利用的垃圾
Char
60 %
from other MSW.
CBOs
05.2%
Non-recyclable wastes
垃圾需要徵費。
*Municipal Solid Waste (MSW)
$
$
$
Hazardous 01.3% wastes
/ 2012年香港都市固體廢物的組成
60%的垃圾費。
Non-governmental
Community-based
Governmental organizations
organizations (NGOs)
organizations (CBOs) / 社區性組織
/ 政府組織
/ 非政府組織
People will be charged for Illegally dumped rubbish in the public rubbish bin.
/ 垃圾分類處理及回收，可減少接近
/ 違例處理垃圾的人士，例如把家 居垃圾棄置於公共不收費垃圾桶內 將檢控。
付較昂貴的垃圾費。
/ 當廚餘與其他都市固體廢物分隔後，便
/ 香港預期在2014至2024年間，設立一個包括大約五至六間有機資
源回收中心。
03.1% Glass
Composition of MSW in Hong Kong, 2012
recycling facilities.
capacity of about 1,300- 1,500 tonnes per day.
waste treatment facilities. / 當廚餘被收集後，便會被送到三類的有機資
02.6% Metal
and delivered to the food waste
six OWTFs between 2014 and 2024 with a total recycling
can be sent to three types of organic
垃圾不需徵費。
03.2% Textiles
Putrescibles 41.7%
Once food waste has been separated
Hong Kong has a plan to build a network of around five to
Once the food waste has been collect, it
/ 可回收利用的
03.9% Others
Paper 20.5%
from other MSW, it can be collected
RECYCLE AND TREAT SEPARATED FOOD WASTE 循環再造
No charge for recyclable waste.
94.8% Recyclable wastes
可收集及運送到廚餘回收設施。
Food waste collection vehicles
Conversion to Animal Feed
Conversion to biofuel
Conversion to Fish Feed
轉化成生物燃料
Aerobic Composting
轉化成魚糧
堆肥
轉化成動物飼料
Replacement for fossil
Useful end product in the
Convert food waste residue to
Useful end product in the
transport fuels or used to
form of fish feed.
compost to create a soil supple-
form of animal feed.
generate heat and power
/ 魚糧是有用的資源。
ment. Compost can be used as
/ 動物飼料是有用的資源。
/ 收集廚餘的車輛會每天於指定 時間到各區收集廚餘 。
POLICY
fertilizers for plants and gar-
/ 可作為化石類運輸燃料的
dens.
替代品，或用於在地產生熱力
/ 把廚餘殘餘物轉化為堆肥，用作花
及能源。
草及園圃的肥料，用以補充泥土養分。
FOOD WASTE
SUPPORT & POLICY 支援及政策
回收
on site.
SUPPORT
RECYCLING-SYSTEM
$ $
廚餘回收系統
e Implement a quanti-
Stop sending food wastes
Reduce garbage bins
Increase recycle bins
ty-based Municipal Solid
to landfill.
in public.
in public.
Waste (MSW) charging.
停止把廚餘送往堆填區。
減少公共場所的垃圾桶。
增加公共場所的資源回收桶。
廢物徵費。
WHAT IS FOOD WASTE RECYCLING-SYSTEM? FOOD WASTE RECYCLE SPOTS 廚餘回收點
FOOD 食物
WASTE 垃圾
GREEN RESOURCE 綠色資源
Hong Kong Government plans to implement a quantity-based
香港政府擬在2016/17年推行廢物按量徵費計劃。有了廢物按量徵費，
Municipal Solid Waste (MSW) charging scheme by 2016/17. With
在這建議香港設立一個完善的廚餘回收系統，以便廚餘可以從社區中有
such scheme,food waste recycling system is a proposed system
效地被分類及回收，並轉化成有用的資源，而不是送到堆田區。
for separating and collecting food waste from communities to
1
Home
useful resource, rather than dumping it in a landfill.
家居
屋宇後樓梯
Communal area in housing estate
$
of charges will be reduced if recyclable Charges are higher if recyclable
waste and food waste have been sepa-
People will be charged for Illegally
rated and collected from other MSW.
dumped rubbish in public rubbish bin.
been separated and collected from
垃圾分類處理及回收，可減少接近60%的垃
違例處理垃圾的人士，例如把家居垃圾棄置
other MSW.
圾費。
於公共不收費垃圾桶內，將被檢控。
waste and food waste have not
4
60 %
ge
Back staircase
Char
$
2
垃圾沒有分類處理及回收，需繳付較昂 貴的垃圾費。
3
屋宇公共空間
Back lobby 後大堂
5
Collection station in public space 資源回收站
Food Waste Recycling-System This info graphic is designed to build knowledge and raise the public’s motivation on food waste disposal from the practical informative outcomes. The contents were constructed from research on waste disposal, different aspects of environmental problems, as well as personal interpretation on waste disposal. Information Design (2015) 33
Cigarette In this project, this brief is to tell a story on an object by using moving images. My teammate Mandy, Boski and I talked a story of Cigarette that about smoking is a circular process, once you try the very first time, it is difficult to quit from it.
Video Shooting and Editing (2015)
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Digital CV & Digital Name Card This video is about my personal CV and name card that are presented in digital moving format. By this video, I introduce myself with different aspect, such as my home town that I was born, my childhood, interests, value and faith.
Video Shooting and Editing (2015)
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The Package For General Store This is a group project. The group consisted of Sofan Mok, James Pollock, Coey Ho, Marcus Kung and Nicole Lee in a class of Art Direction. General Store is a new and antique furniture store as well as a multi-disciplinary design studio run by Shelly Hayashi. Shelly wanted a new type of protective packaging for the more delicate objects that General Store stocks. In addition to this, the packaging had to take up a small amount of space when not in use, accommodate many shapes and sizes, reflect the sophisticated vintage aesthetic of the store and increase the sense of value of objects placed inside.
Packaging Design (2014) Client: General Store
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The Matchbox Design This is a group project. The group consisted of Sofan Mok, James Pollock, Coey Ho, Marcus Kung and Nicole Lee in a class of Art Direction. Yardbird is a modern yakitori (chicken skewers) restaurant run by Matt Abergel. For this project, the studios were asked to create designs for a matchbox or matchbook that Yardbird could give to customers. Yardbird has a trendy minimal aesthetic, using a limited palette of calm colours and simple graphics. Matt also comes from a skateboarding background and uses illustrations and artwork from artists who also work in skate graphics.
Illustration / packaging Design (2014) Client: Yardbird Illustrated by Sofan Mok
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Wild Lotus The client is Patrick Creelman, Yoga instructor at Pure Yoga. Yoga is an ancient form of workout for the body and mind. It’s about feeling more, decreasing stress and finding grounding. Lots of teachers at Pure Yoga, different approaches. Patrick has his own style of yoga, called ‘Wild Lotus’. ‘Wild’ refers to natural, untamed power.Lotus is a plant that grows in boggy waters, it has its roots in the mud, its body in the water and the flower rests on top of the water. Wild Lotus is about power and precision. It combines two types of Yoga, the type that is about movement, breathing and flowing, and the type that is about aligning your body and holding positions.”Flow with precision”, “Science and art”.
Branding (2014) Client: Patrick Creelman
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Shopping Bags Design
Illustration (2010) Client: C&MA Sun Kei Secondary School
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Sun Kei Facets
Illustration (2012) Client: C&MA Sun Kei Secondary School
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Hong Kong International Poster Triennial 2014 「香港國際海報三年展」 The Hong Kong Heritage Museum has jointly organized with the Hong Kong Designers Association, the Hong Kong International Poster Triennial, which seeks to promote international culture exchanged and experience-sharing among designers on the new developments in poster designer, as well as to give recognition to the works of outstanding poster designers. With ‘Vision’ set as the overall theme of the 2014 Triennial and a special thematic category under the theme ‘Blind Spot’, invite designers to reinterpret the definition and importance of poster design, and to explore the different perspectives that are left undiscovered.
Competition (2014) Cat D – Bronze
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The Sea Never Assassinates Its Friends
Book Illustration (2013) Assignment of Drawing Class
Semester 1 SD1203 Drawing Tutou Don Mak Student Mok So Fan 12106779D
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The Sea Never Assassinates Its Friends
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Your eyes betrayed me Made my tears sink In the sea The Sea Never Assassinates Its Friends
But which sea?
Naji Almurisi
The sea is friend of tears Friend of love Friend of feelings Friend of the night Even the moon Adores the sea Sleeps among its waves
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A sea of love Or a sea of illusion A sea of darkness Or a sea of feelings A sea walks Or a sea flies A sea laughs Or a sea cries
Which sea does not appreciate tears? How tears sink? And they were created from the sea
The sea never assassinates its friends In the jail Robbers are hiding And in my heart Lovers are hiding And in the sea Pearls are hiding The sea never assassinates its friends
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Pocket Knife Design Competition Develop a new design for the casing of the classic 58mm Victorinox pocket knife! Our artwork should incorporate the latest trends and graphic developments as the new model will be bought by a broad target group between 20 and 50 years who enjoys new things and fashionable designs.
Competition (2014) Organizer: Victorinox
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The KMB Bus Route Map This is a group project. The group consisted of Chloe Lai, Josefa Cheang, Rainbow Tsang and Sofan Mok. This project is to conduct a user research and design a new information system for the KMB network of buses, using Tsim Sha Tsui of Hong Kong as a pilot scheme. To help passengers to access their destinations by bus.
Information Design (2014)
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Type design
Poster of Mouth
Assignment of Chinese Typography (2014)
Assignment of Drawing 2 (2013)
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Wedding Invitation Card Design
Client: Mr. Chow Wing Hei (2010)
Book Cover Design
Client: C&MA Sun Kei Secondary School The Ninth Graduation Ceremony (2012)
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Art Work
From 2005 - 2012 63
Phone:
852 5164 1408
Email:
sofanmok@gmail.com
Website: http://sofanmok.wix.com/s-k-y