TREND EVOLUTION [HEALTH PLANNING-INTERNET-DIFFUSION OF INNOVATION= eHEALTH]
[eHealth]
[SELECT PICTURE / VISUALISATION FOR THE TREND (mark source)]
DRIVING FORCES & COUNTER TRENDS
PEOPLE & CONSUMPTION
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Self service Real time, real life support Decision support More control over your own health information The European Union’s eHealth Action Plan (COM 2004(356)) called for the member states to draw up their national eHealth Roadmaps which was done in 2006. (MINISTRY OF SOCIAL AFFAIRS AND HEALTH 2013). eHealth and Mobile Health (online, mobile) Decreasing the incidence of medical errors Using technology effectively to save time and ease financial pressures
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Megatrend “technical revolution” started the eHealth trend. Professionals and non professionals eHealth stimulates consumer driven healthcare, encouraging patients’ involvement with their own care and promoting health education (WIPRO 2013). People are concerned about a personal data security.
MATURITY & SPEED I COVERAGE & CONTEXT
EARLY ADOPTERS
HIGH speed of change MEDIUM speed of change LOW speed of change
Key words: Urban – Rural Developing – Developed Country / Region
[
E-health is the transfer of health resources and health care by electronic means. It encompasses three main areas: • The delivery of health information, for health professionals and health consumers, through the Internet and telecommunications. • Using the power of IT and e-commerce to improve public health services, e.g. through the education and training of health workers. • The use of e-commerce and e-business practices in health systems management. (WHO 2013) • Managing own health data. • Information ”explosion” • Easy access • Physical filing -> on-line
KEY SOURCES: World Health Organization MINISTRY OF SOCIAL AFFAIRS AND HEALTH WIPRO
TREND DESCRIPTION
TREND EVOLUTION [REHABILITATION &WELLNESS- REDEFINITION OF ”RETIREMENT”-TECHNOLOGY=ACTIVE SENIORS]
[Active Seniors]
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Seniors have money to spend -> they travel and are active with their hobbies Life span (50 is 60 today) Today’s seniors can live their live on their own terms. Active seniors are smarter in terms of cognitive abilities (seniorhomes.com) Big market segment (baby boomers) A positive and active approach to aging that focuses on recognizing seniors as valuable members of society, who contribute a diversity of skills, knowledge and experiences to their families and communities.
[SELECT PICTURE / VISUALISATION FOR THE TREND (mark source)] KEY SOURCES: KEY SOURCES: Seniorhomes.com; Seniorhomes.com; www.age-platform.eu;
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DRIVING FORCES & COUNTER TRENDS • Productive, active participation in all aspects of economic, social and community life; • Self-reliance/self-determination; • Recognition as an actively contributing member of society; • A positive outlook about self and future; • Good physical and mental health and ability to function; • Mutually supportive social relationships and contacts; financial security; • Safe and supportive environment/community to live and work; and availability of adequate services and support • European Year of Active Aging and Solidarity between Generations 2012 and Active Ageing Index (AAI) - to measure untapped potential of seniors in the EU. • The 2nd International Conference on Age-Friendly Cities will be held in Québec City, Canada on 9-11 September 2013.
PEOPLE & CONSUMPTION •
Factors driving the trend: • Flexible/Phased retirement - a more flexible retirement strategy so that people can go early if they wish to or go on working on a part-time basis. • Lifelong learning - opportunity to build on the enthusiasm and appetite for life of the Third Agers. • Others: Mental activity, Keeping active, Social activity, Independence, Interest in people and life, Coping with challenges, Keeping up with the world.
• A meaningful concept that is changing our views, perspectives, understandings, stereotypes and prejudices about ageing and societal reality of the ageing process in an ‘ageing society’. • Risks: In this context the very notion of ‘being old’ is associated with a becoming passive. Risk is that the notion of successful, healthy or active ageing’, that this trend suggest, carry certain ‘normative standards’ which may devalue those seniors who “do not live up to their ideals”. • Needed economic resources that support the mixture of physical, mental and social factors to avoid a downward turn in which autonomy and interest of a senior may diminish.
MATURITY & SPEED I COVERAGE & CONTEXT
EARLY ADOPTERS
www.europa.eu; www. dwp.org.uk/opportunity_age; www.who.int/ageing/en; www.inactiveaging.org
TREND DESCRIPTION
HIGH speed of change MEDIUM speed of change LOW speed of change
Key words: Urban – Rural Developing – Developed Country / Region
TREND EVOLUTION [PEACFULL ACCEPTANCE OF SELF AND OTHERS- DEEP INTERPERSONAL RELATIONSHIPS=SELF-ACCTUALIZATION]
[Self-Actualization] • •
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The idea of self-actualization is the work of a psychologist, Abraham Maslow, and the theory known as the hierarchy of human needs. ”Growth motivation.”, continuous desire to fulfill potential, to "be all you can be." Intellectual and artistic activity, and the works produced by it, developed through education. Self-actualization resulting from such training or education. In Digital and IT World t leads to a wholesale personalization of everything. MP3 players , your own [iTunes] playlist are personalization. Personalization is applicable also to other areas of life; E.g. with the help of e.g. service design individual needs of customers / end-users are taken into account.
[SELECT PICTURE / VISUALISATION FOR THE TREND (mark source)]
DRIVING FORCES & COUNTER TRENDS
PEOPLE & CONSUMPTION
to develop allaone's talentspersonalization and capabilities. •• AnInindividual’s Digital and drive IT World t leads to wholesale of • Business opportunities of personalized servicesplaylist are everything. MP3 players , your own [iTunes] • Increased well-being and financial security personalization.
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Self-actualization can be described as the culturization of a person by learning the arts, music, poetry and as well as an effort to acquire other skills through learning.
• Need for quality-based freetime. • Self-improvement or self-development through which culture is acquired. • An appreciation of learning and education.
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Counter trends: The emergence in individuals of a number of symptoms of loneliness and of absence of purpose.
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The democratization of technology means that more and more people can have opportunities to author and create aspects of their lives in entirely new ways. •
Self-actualization and personalization in action: • •
Example: Children in rural community able to self-produce a holiday CD of its own choir and create a beautiful gift of children's voices, samples of which can be e-mailed and sold on the Internet. Example : The books and paintings in our library reflect out considerable cultivation revealed especially in good manners, poise, and sensitivity to the feelings of others (compassion).
MATURITY & SPEED I COVERAGE & CONTEXT
EARLY ADOPTERS
KEY SOURCES: KEYSOURCES: http://www.qsma.com/html/ActualizationTren Seniorhomes.com; ds.htm
TREND DESCRIPTION
HIGH speed of change MEDIUM speed of change LOW speed of change
Key words: Urban – Rural Developing – Developed Country / Region
The Sensemaking Process •
Sources: – Futures/Trends/Foresight Agencies conducting futures research – Articles and trendi forecasts – Webpages of various domestic and international institutions (for example: stm.fi. who.org., europa.eu)
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The Trend Titles/ Clustering Data – For each trend, we tried to give a quick explanation of WHY it's trending and to give it meaning in a wider context. – The boxes with pre filled instructions in each of the trend cards were useful for in getting started. – The process of gathering data and its documentation was running fuzzy at start but we adopted an approach to cluster the data so that it would best capture the essence and the structure of a trend. – The idea was to try to identify meaningful patterns and connections in the data we gathered.
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The Most Challenging Phase/Issue – Finding the good quality data and data integrity. – Some of the trend agencies have only country specific information. – Figuring out whether the trend is still valid or is it outdated. – Identifying driving forces is somewhat challenging and guessing.